Mike Vichich

Identity and role

Mike Vichich co-founded Wisely in Ann Arbor and served as its chief executive (Olo release and trade coverage). Wisely was a customer-intelligence and CRM platform for restaurants: guest data, waitlist and reservation tools, and automated marketing. Vichich signed the March 24, 2020 OnDeck-published "Letter to Congress" on behalf of Wisely. (This is not the ADP/Fiserv "Wisely" prepaid card, which is an unrelated company.)

Biography

Wisely sold software that helped restaurant brands build guest profiles and personalize marketing (Olo release). Its pandemic-era free tools are cited to company communications; we do not have copies.

The March 24, 2020 letter & pandemic relief

Wisely originated no relief loans. The signatories asked Treasury to let online and non-bank firms move "upwards of $500 billion" to small businesses and wrote, "We seek no gain from this crisis." Wisely's customers, independent and multi-unit restaurants, were its connection to the letter.

Wisely also appears in the SBA borrower data: the loan-level PPP FOIA file (cited; the row is not reproduced here) lists WISELY INC in Ann Arbor with a $596,120 PPP loan approved on April 15, 2020 by JPMorgan Chase Bank, later forgiven.

Where they are now (2025–2026)

Olo (NYSE: OLO) acquired Wisely in late 2021 for approximately $187 million: about $77 million in cash plus Olo shares (Olo release and Restaurant Business). Vichich went on to co-found Pursuit with Brandon Max, a govtech startup that reads public procurement data to help companies find and win state, local and education contracts (Pursuit page). In April 2026 Pursuit announced a funding round of $22 million backed by investors including Bill Gurley and Jack Altman (TechCrunch).

Sources held in this archive

Original source documents and archived captures

Zach Goldstein — fellow restaurant-technology founder among the letter signatories.
Stuart Wall — fellow SMB-software signatory.

Sources

Olo investor relations, "Olo Completes Acquisition of Wisely Inc." (Nov. 5, 2021): Olo investor relations, "Olo Completes Acquisition of Wisely Inc." Nov. 5, 2021 (original: investors.olo.com)
Restaurant Business, "Olo to acquire data platform Wisely for $187M": Restaurant Business, "Olo to acquire data platform Wisely for $187M" (original: restaurantbusinessonline.com · stored capture)
TechCrunch, "Bill Gurley, Jack Altman back startup Pursuit" (Apr. 29, 2026): TechCrunch, "Bill Gurley, Jack Altman back startup Pursuit" Apr. 29, 2026 (original: techcrunch.com · stored capture)
Pursuit, About (founders; public-sector contract workflow; SLED positioning): Pursuit, About founders; public-sector contract workflow; SLED positioning (original: pursuit.us · stored capture)
GTMnow, "Behind the Scenes on Building and Selling Wisely for $187 Million with Mike Vichich" (Nov. 22, 2023): GTMnow, "Behind the Scenes on Building and Selling Wisely for $187 Million with Mike Vichich" Nov. 22, 2023 (original: gtmnow.com · stored capture)
OnDeck letter to Congress (Mar. 24, 2020): OnDeck letter to Congress Mar. 24, 2020 (original: ondeck.com) our copy of the letter
SBA PPP FOIA loan-level data, public_150k_plus_240930.csv: SBA PPP FOIA loan-level data, public_150k_plus_240930.csv (original: data.sba.gov · stored capture) (link now dead; copy taken from the Internet Archive, 5 March 2025) — our copy: SBA PPP FOIA loan-level files (loan 2176027210)

Note: TechCrunch's April 2026 piece describes the earlier Wisely sale to Olo as roughly "$200 million"; Olo's own filing and contemporaneous trade coverage put it at approximately $187 million ($77M cash plus ~3.69M shares), the figure used above.

LinkedIn, Mike Vichich profile (self-reported): LinkedIn, Jon Coss (original: linkedin.com)