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Rushi Patel of Homebase Houston Innovators Podcast / InnovationMap, May 2024

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InnovationMap article by Natalie Harms dated May 2, 2024 on Houston Innovators Podcast episode 234, featuring Rushi Patel, co-founder and COO of Homebase, in honor of National Small Business Week. It states that Homebase, founded in San Francisco in 2014 and with its largest office in Houston, provides software tools for employee scheduling, time tracking, communication and task management, mostly for small businesses. It reports that Homebase introduced the inaugural Top Local Workplace Awards, which honored over 50,000 businesses across the country, and quotes Patel saying there are over 2 million employee-centric businesses in the United States that employ north of 70 million people.

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Cited in: Homebase Profile: Hourly-Work Software, Pandemic Data, and Current Status · John Waldmann · Rushi Patel

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“Rushi Patel of Homebase Houston Innovators Podcast / InnovationMap, May 2024.” Original at houston.innovationmap.com. Archived at Pandemic Darlings, https://pandemicdarlings.com/source-documents/rushi-patel-of-homebase-houston-innovators-podcast-innovationmap-may-2-157826572a/, SHA-256 a6bc59d8f910f764a1a5dcfee0794a3c78bf27511deb128d6eda27fb82130b48.

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houston innovators podcast episode 234

Houston tech founder shines spotlight on small businesses with new awards initiative

Natalie Harms

May 2, 2024, 9:01 am

Rushi Patel, co-founder and COO of Homebase, joins the Houston Innovators Podcast in honor of National Small Business Week. Photo courtesy of Homebase

For decades, small businesses have operated in essentially the same manner — handwritten notes to request time off, manual punch cards to clock in, and verbal agreements to swap shifts. And 10 years ago, Houstonian Rushi Patel thought it was time to upgrade these local shops, eateries, and other businesses.

Homebase, which was founded in San Francisco in 2014 and has its largest office in Houston, provides a suite of software tools for employee scheduling, time tracking, communication, and task management for its users, most of which are small businesses.

After a decade of growing its technology and clientbase, Patel, co-founder and COO of the company, explains the unique challenges these small businesses face on the Houston Innovators Podcast — as well as how Homebase helps.

"It's a bit of an orchestra in terms of what entrepreneurs have to do. Your job is to compose a little, but conduct as well," Patel says on the show. "You've built the song of what you want to have happen, but you're conducting lots of different things to make it a reality as a small business owner."

Patel explains how optimizing these personnel aspects of the business frees up founders and managers and improves the employee experience too. Currently, the job market is competitive for these types of businesses, and retention and hiring are major focus points for entrepreneurs.

With 10 years of data and experience of working with small businesses, Homebase introduced a new awards program this week in honor of National Small Business Week. The inaugural Top Local Workplace Awards honored over 50,000 businesses across the country for a range of positive workplace factors — like pay transparency and employee engagement.

"There are over 2 million employee-centric, main street type of businesses in the United States," Patel says, "these are the restaurants, the retailers, and the service providers. They employ north of 70 million people, so there's a lot of impact that these businesses can have. But what we found was they deserve recognition, and there wasn't recognition for the good practices that these employers were doing."

Using its data, which includes over 2.5 million hourly worker data points, Homebase's team implemented the awards to highlight the companies providing their employees — who are in most cases considered a work family, as Patel says — with a great experience.

small businessesentrepreneurshomebaserushi patel

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