Profiles · Principals
- Type
- Person
- Role
- Executive
- Updated
The profile
Co-founder and CEO of Homebase, whose hourly-work data the March 24, 2020 fintech letter quoted.
Identity and role
John Waldmann co-founded Homebase in 2014 and is its CEO. He signed the March 24, 2020 letter to Congress as a Homebase representative. Homebase makes scheduling, time-tracking, and team-management software for small businesses that employ hourly workers. The letter quotes Homebase directly: "Hourly workers worked 59% fewer hours last Saturday" (archived letter text).
Biography
Waldmann's pre-Homebase career and education are cited to his LinkedIn profile (self-reported). He co-founded Homebase (company releases, the 2014 founding year is company self-description); by 2024 Homebase reported serving more than 100,000 small businesses.
The March 24, 2020 letter and pandemic relief
Waldmann signed the coalition letter, which asked Congress to let Treasury direct "upwards of $500 billion" to small businesses through non-bank lenders and stated, "We seek no gain from this crisis." Homebase originated no loans. It made its real-time hours-and-employment data public. Because Homebase clocks in millions of hourly shifts, its 2020 data tracker became a high-frequency read on the small-business economy as the shutdowns hit. The St. Louis Fed used Homebase data in a real-time labor-market read, and Kurmann, Lalé and Ta estimated small-business employment and hours from Homebase records (paper page).
Where they are now (2025–2026)
Waldmann remains CEO. In April 2024 Homebase raised a $60 million Series D led by L Catterton. A 2025 founder interview gave later footprint figures and described an AI-focused rebuild.
Documents on this site
Original source documents and archived copies
- Rushi Patel of Homebase Houston Innovators Podcast / InnovationMap, May 2024
- The real-time impact COVID-19 is having on small businesses Homebase blog, 2020
- Kurmann, Lalé & Ta, real-time small-business employment with Homebase data Drexel
- OnDeck letter to Congress Mar 24, 2020 (archived text)
- Homebase leadership expansion release Rushi Patel CRO; 100,000+ businesses; 2.5M workers
- Homebase raises $60M Series D PR Newswire, Apr 3, 2024
- Reading the Labor Market in Real Time St. Louis Fed On the Economy, June 9, 2020
Sources
- Homebase raises $60M Series D (PR Newswire, Apr 3, 2024): Homebase — Today Announces Its $60M Series D Financing — Led by L Catterton Growth and Supported by Emerson Collective (San Francisco) (original: prnewswire.com · stored capture)
- Homebase leadership expansion release (Rushi Patel CRO; 100,000+ businesses; 2.5M workers): Homebase Continues Leadership Expansion Appointing Philip Moon As Chie 3aa12c9164a2111d (original: prnewswire.com · stored capture)
- Beyond the Prompt transcript, "Rebuilding from Inside: How John Waldmann Led an AI Shift Without Breaking His Team": Beyond the Prompt transcript, "Rebuilding from Inside: How John Waldmann Led an AI Shift Without Breaking His Team" (original: podcast.beyondtheprompt.ai · stored capture)
- Reading the Labor Market in Real Time (St. Louis Fed On the Economy, June 9, 2020): Reading the Labor Market in Real Time St. Louis Fed On the Economy, June 9, 2020 (original: stlouisfed.org · stored capture)
- Kurmann, Lalé & Ta, real-time small-business employment with Homebase data (Drexel): The Impact of COVID-19 on U.S. Employment and Hours: Real-Time Estimates With Homebase Data — Andre Kurmann, Etienne Lale and Lien Ta (original: lebow.drexel.edu · stored capture)
- The real-time impact COVID-19 is having on small businesses (Homebase blog, 2020): The real-time impact COVID-19 is having on small businesses Homebase blog, 2020 (original: joinhomebase.com · stored capture)
- Rushi Patel of Homebase (Houston Innovators Podcast / InnovationMap, May 2024): Rushi Patel of Homebase Houston Innovators Podcast / InnovationMap, May 2024 (original: houston.innovationmap.com · stored capture)
- OnDeck letter to Congress (Mar 24, 2020): OnDeck letter to Congress Mar. 24, 2020 (original: ondeck.com) Fintech Coalition Letter to Congress (March 24, 2020)
- LinkedIn, John Waldmann profile (self-reported): LinkedIn, John Waldmann profile (self-reported) (original: linkedin.com · stored capture)