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Thanx, About Us Goldstein as CEO/founder

Archived source: Thanx, About Us Goldstein as CEO/founder. Captured from www.thanx.com.

Cited in: Zach Goldstein

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Loyalty is a not a program, it's a business outcome.

We built Thanx to help restaurant marketers solve the industry's #1 challenge: driving frequency profitably.

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what we do

Building the operating system for restaurant guest relationships

Most restaurants struggle to turn first-time visitors into regulars, and traditional loyalty platforms don't help—they only engage existing loyal customers while eroding margins through aggressive discounting to drive frequency. Thanx takes a different approach: our integrated guest engagement platform helps restaurant marketers reach more guests, build lasting habits, and drive frequency profitably.

“The restaurant industry is projected to generate over a trillion dollars in revenue in 2025, but first-party traffic overall is declining. Most loyalty platforms make this worse by only engaging your best customers while eroding margins through aggressive discounting. At Thanx, we're rewriting the playbook, building technology that helps restaurants reach every guest, build lasting habits, and drive frequency profitably.”

Zach Goldstein

CEO and Founder

The why behind the why

Loyalty should drive growth, not erode it. We're redefining what restaurant loyalty means—shifting from discount-driven programs that hurt profitability to habit-building systems that create sustainable, measurable business outcomes.

01

Our Mission

Empower restaurants to drive profitable growth by delivering loyalty as a measurable business outcome.

02

Our Vision

To lead a fundamental shift in restaurant marketing by making loyalty not just a tactic, but the most powerful, measurable driver of long-term profitability.

Our Press

Press

Thanx Opens Offer Management to Partners, Enabling Restaurants to Reward Guests Anywhere They Engage

press

Thanx Opens Offer Management to Partners, Enabling Restaurants to Reward Guests Anywhere They Engage

Press

Urban Egg Partners with Thanx to Launch New Loyalty Program

press

Urban Egg Partners with Thanx to Launch New Loyalty Program

Press

Pokeworks Loyalty Program Grows 4x Faster in 2025, Driving Record Sales

press

Pokeworks Loyalty Program Grows 4x Faster in 2025, Driving Record Sales

Press

Blaze Pizza Rides Loyalty Tech to Beat Economic Headwinds

press

Blaze Pizza Rides Loyalty Tech to Beat Economic Headwinds

Releases

May 2026 Product Updates

Releases

May 2026 Product Updates

Releases

April 2026 Product Updates

Releases

April 2026 Product Updates

Releases

What We Built in 2025

Releases

What We Built in 2025

video

Loyalty is a Business Outcome, Not a Program

video

Loyalty is a Business Outcome, Not a Program

video

Thanx Loyalty 3.0 Webinar Highlights

video

Thanx Loyalty 3.0 Webinar Highlights

Webinar

Enhance Your Loyalty Program: How Leading Restaurants Drive Revenue Through Loyalty Campaigns

Webinar

Enhance Your Loyalty Program: How Leading Restaurants Drive Revenue Through Loyalty Campaigns

Guide

The Ultimate Guide to Measuring and Improving the Effectiveness of Your Restaurant Loyalty Program

Guide

The Ultimate Guide to Measuring and Improving the Effectiveness of Your Restaurant Loyalty Program

Guide

The Great Big Book of Non-Discount Rewards

Guide

The Great Big Book of Non-Discount Rewards

Guide

The Great Big Book of 30+ Restaurant Loyalty Campaigns

Guide

The Great Big Book of 30+ Restaurant Loyalty Campaigns

blog

8 Loyalty Strategies the Best Restaurant Brands Are Using Right Now

blog

8 Loyalty Strategies the Best Restaurant Brands Are Using Right Now

blog

Loyalty Is a Business Outcome, Not a Program: Takeaways from the 2026 Thanx Loyalty UNconference

blog

Loyalty Is a Business Outcome, Not a Program: Takeaways from the 2026 Thanx Loyalty UNconference

blog

Infinitely Customizable Apps: Your App, Your Way

blog

Infinitely Customizable Apps: Your App, Your Way

blog

How to Drive Traffic: 7 Proven Tactics to Drive Incremental Frequency

blog

How to Drive Traffic: 7 Proven Tactics to Drive Incremental Frequency

Podcast

Martha Hoover, Owner and President Patachou Restaurants

Podcast

Martha Hoover, Owner and President Patachou Restaurants

Podcast

COVID-19 Special Episode: Seth Cohen, Partner & Co-Founder of Sweetfin

Podcast

COVID-19 Special Episode: Seth Cohen, Partner & Co-Founder of Sweetfin

Podcast

Chef Eric Greenspan, Food Network Chef and Culinary Director of Virtual Dining Concepts

Podcast

Chef Eric Greenspan, Food Network Chef and Culinary Director of Virtual Dining Concepts

Podcast

Jared Cohen, COO at Protein Bar and Kitchen

Podcast

Jared Cohen, COO at Protein Bar and Kitchen

what we do

Leading the charge

CEO & founder

Zach Goldstein

CTO & Co-founder

Darren Cheng

Chief Data Officer & Co-founder

Aaron Newton

VP of Marketing

Emily Rugaber

VP of Finance

Kenzo Hirakawa-Wong

VP of SALES

Maryclare Sweeney

VP of Customer Success

Alexa Detzi

Interested in joining Thanx? Check out our careers page!

Learn more

ADVISORS & BOARD MEMBERS

Advised by the best

Thanx has gained the investment of prominent venture and growth equity luminaries, having raised more than $30M from elite investors such as M33 Growth, Ribbit Capital, and Sequoia Capital.

Greg Creed

Former CEO and Chairman of Yum!

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