Arizona House of Representatives Committee on International Trade Meeting Minutes and Materials
Summary
Minutes and materials of the regular meeting of the Arizona House of Representatives Committee on International Trade, Fifty-seventh Legislature, First Regular Session, held Wednesday, January 29, 2025. The minutes record that the meeting convened at 9:04 A.M. and adjourned at 9:32 A.M., with Representative Rivero as Chairman, and list the agenda, request to speak report and attendance record as attachments. The agenda lists presentations on tourism in Arizona by The Arizona Office of Tourism and on El Salvador trade relations, and one bill, HB2404, commerce authority; board of directors. The tourism slides report $29.3 billion in visitor spending in 2023 and tax revenue by county. A House staff summary states that HB 2404 adds two committee chairpersons as non-voting ex officio members of the Arizona Commerce Authority board, and a roll call vote sheet is attached.
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“Arizona House of Representatives Committee on International Trade Meeting Minutes and Materials.”
Original at www.azleg.gov. Archived at Pandemic Darlings, https://pandemicdarlings.com/source-documents/committee-01bfccb3ae379a1c/
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ARIZONA HOUSE OF REPRESENTATIVES Fifty-seventh Legislature - First Regular Session COMMITTEE ON INTERNATIONAL TRADE Report of Regular Meeting Wednesday, January 29, 2025 House Hearing Room 1 -- 9:00 A.M. Convened 9:04 A.M. MINUTES RECEIVED Recessed CHIEF CLERK'S OFFICE R d Adjourned 9:32 A.M. &/4 [oP Members Present Members Absent Representative Austin Representative Cavero Representative Carbone Representative Hendrix Representative Hernandez Representative Travers Representative Weninger Representative Wilmeth Representative Pefia, Vice-Chairman Representative Rivero, Chairman Agenda Original Agenda — Attachment 1 Request to Speak Report — Attachment 2 Committee Attendance Report — Attachment 3 Presentations Name Organization Attachments (Handouts) Alix Skelpsa The Arizona Office of Tourism 4 Committee Action Bill Action Vote Attachments HB2404 DP 90-01 5,6 Christie Hudson, Committee Secretary January 31, 2025 (Original attachments on file in the Office of the Chief Clerk; video archives available at http://www.azleg.gov) COMMITTEE ON INTERNATIONAL TRADE January 29, 2025 (ony Giott Ady 4.92 ARIZONA HOUSE OF REPRESENTATIVES Fifty-seventh Legislature - First Regular Session REGULAR MEETING AGENDA COMMITTEE ON INTERNATIONAL TRADE DATE Wednesday, January 29, 2025 ROOM HHR1 TIME 9:00 A.M. Members of the public may access a livestream of the meeting here: https://www.azleg.gov/videoplayer/?clientID=6361162879&eventID=202501 1089 Members: Representative Austin Representative Hernandez C Representative Wilmeth Representative Carbone Representative Travers Representative Pefia, Vice-Chairman Representative Cavero Representative Weninger Representative Rivero, Chairman Representative Hendrix e Presentations: o Tourism in Arizona and its Economic Impact - Alix Skelpsa, The Arizona Office of Tourism, Interim Director o El Salvador and Trade Relations with Arizona - Luis Carlos Montoya Zuleta, Consul General of El Salvador in Arizona Bills Short Title Strike Everything Title HB2404 ° x2 commerce authority; board of directors DV (Rivero: Aguilar, Austin, et al) q -D-O [17, RULES ORDER OF BILLS TO BE SET BY THE CHAIRMAN ¥E RA vc 01/23/2025 People with disabilities may request reasonable accommodations such as interpreters, alternative formats, or assistance with physical accessibility. If you require accommodations, please contact the Chief Clerk's Office at (602) 926-3032 or through Arizona Relay Service 7-1-1. Page 1 of 1 Attachment_|__ Information Registered on the Request to Speak System House International Trade (1/29/2025) HB2404, commerce authority; board of directors Attachment 2 ARIZONA STATE LEGISLATURE Fifty-seventh Legislature - First Regular Session COMMITTEE ATTENDANCE RECORD COMMITTEE ON INTERNATIONAL TRADE CHAIRMAN: Tony Rivero VICE-CHAIRMAN: Michele Pefia DATE 01/29/25 125 125 125 125 CONVENED 9:04m m m m m RECESSED RECONVENED ADJOURNED O42. MEMBERS Austin af Carbone Cavero ep® Hendrix Hernandez C Travers Weninger Wilmeth Pefia, Vice-Chairman Rivero, Chairman \INANSIAR V Present --- Absent exc Excused Attachment.) __ Orie CF <= TOURISM International Trade Commission January 29, 2025 Agency Purpose Mission: We drive essential statewide tourism to stabilize and strengthen local economies, protect environmental and cultural resources, create a meaningful visitor experience and enhance the quality of life for Arizonans through tourism collaboration, promotion and development. Grand Canyon National Park 10-Year Economic Impact Trend Growth in Tourism Economic Impact $25.0 $20.0 ; a — — — baesetanal Lescol A cetnaciasaeanannisnnninnancl re — = $15.0 — : =-_ Fe &—hUCt' OES = = & 30.0 — EE 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 Visitor Spending (Billions) Year-Over-Year Growth $29.3 billion generated in visitor spending in 2023 Source: Dean Runyan, Associates R Tourism Tax Revenue Generated In Each County County Total Apache $10.6 Million Cochise $32.4 Million Coconino $168.9 Million Gila $29.5 Million Graham $6.8 Million Greenlee $1.0 Million La Paz $14.8 Million Taxes Reduced Per Household $514 $673 $3,369 $1,330 $578 $270 $1,963 County Maricopa Mohave Navajo Pima Pinal Santa Cruz Yavapai Yuma Total $1.58 Billion $66.7 Million $37.1 Million $226.9 Million $77.9 Million $19.5 Million $123.9 Million $57.6 Million Taxes Reduced Per Household $934 $723 $1,026 $539 $486 $1,218 $1,155 $822 Source: Dean Runyan, Associates RK 10-Year Visitation Trend Growth in Annual Arizona Visitation 45 - 40 |. ne a le 45.67 million si . ER Bat Ft domestic and international | a oe ee ee ee ee overnight visitors in 2023 Annual Visitors (Millions) 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 Year-Over-Year Growth Ri Source: Tourism Economics Arizona 6th Most Visited by International Visitors Aosta > California Florida New York Texas New Mexico Arizona Source: Tourism Economics Ri International 5-Year Visitation Trends Mexico 5-Year Visitation Trend Canada 5-Year Visitation Trend % 750 = 2 500 g 2 250 0 0 op” w® or os os os og® og as? Dsiad Year-Over-Year Growth Year-Over-Year Growth Mexico Visitation = 3.2 Million Canadian Visitation = 822,500 i Source: Tourism Economics Overseas 5-Year Visitation Trends @ 2019 ™ 2020 gy 2021 M 2022 m® 2023 79 73 66 50 45 36 32 Visitation in Thousands 28 UK Germany France India Italy South Korea Australia Source: Tourism Economics Mexico Food and Cuisine Bucket List Destination Relaxation / Rejuvenation General Atmosphere Food and Cuisine Relaxation / Rejuvenation General Atmosphere Visited Before / Wanted to Return General Atmosphere Bucket List Destination Food and Cuisine Relaxation / Rejuvenation Canada Food and Cuisine Relaxation / Rejuvenation Visited Betore / Wanted to Return General Atmosphere Germany Visited Before / Wanted to Return General Atmosphere Bucket List Destination SERTEE NE with NES India Shopping Food and Cuisine Relaxation / Rejuvenation Connecting with Nature Top Motivators for International Travel Per Market France General Atmosphere Relaxation / Rejuvenation Connecting with Nature Visited Before / Wanted to Return Food and Cuisine Australia Food and Cuisine Relaxation / Rejuvenation General Atmosphere Visited Before / Wanted to Return Japan Food and Cuisine General Atmosphere Connecting with Nature Shopping BZ Air Service By the Numbers Tucson International Airport e Domestic Direct Routes - 20 Phoenix International Airport e Domestic Direct Routes - 119 e International Direct Routes - 25 Airline Planning Cycle is Continuous => = => Fleet Product Network Size/Scope Facilities Phase 1 5 Years Markets Crew Planning Network Banks Preliminary Schedule Phase 2 3-18 Months Final Schedule Gate/Crew Availability Final Market Outlook Pricing Phase 3 Implementation i Characteristics of Air Service Development / #1STRATEGY Air Service Strategy e Analyze an airports market position e Identify service targets e Evaluate facility and fees e Develop outreach strategies e Structure an airline incentive program / #2QUTREACH Stakeholder Outreach e Meet with local business e Work with community stakeholders Airline Outreach e Demonstrate to airlines how new service will be profitable e Negotiate and implement Consumer Outreach Publicize new service, ground transport, other J) / #3SUPPORT \ Air Service Strategy e Implement co-marketing programs e Monitor role performance e Identity & support at-risk routes e Publicize success of new routes Z i Air France Case Study PHOENIX BONJOUR PHOENIX [Byte vccrmrcrs NONSTOP FLIGHTS TO PARIS STARTING MAY 23, 2024 PPEEA. ores Hanon | AIRFRANCE / Marketing Arizona OFFICE OF Bz. TOURISM Consumer Advertising / ke all the Dee melele e ne Q Vv) s ps ” 2° NN 12.0 - aro a \est~ Arizona, el lujo convertido Sen experiencia. Visita new state of mind. UNWINOINAZ.COM ARIZONA 34.804569° N 111.76866° W ake ARIZONA THE GRAND CANTOR STATE THE GRAND CANYON STATE Advertising Effectiveness " Escape it i ile” e i) zit all’ n Laem | tf Fy ARIZONA 1.2 Million ac-influencea Trips Total Tax Revenue ROI is $51 for each $1 Invested $3.1 BilliON in Generated Revenue $654 ROI for each $1 Invested R Rural and Tribal Marketing Co-Operative Program EXPLORE wi ~ ewe Welcome to Extraordiviays = = aa ee adventure F = starts here. Swe what's up in Superior these days, Discover > . food, 1 % ~| hi in ‘he mi rt Come visit and join In.on all the fun! ee . ait Wink ARIZONA.” Fa ploreMoneAL com R bestaunen: was die «Traumschitf"-Crew in einer der nevesten Valley = der Sudwesten der Ht nur gesegret Community Affairs hep ne “sGrand Canyon Visitor Center EXIT ONLY VISITOR CENTER ENTRANCE Pad = ARIZONA HOUSE OF REPRESENTATIVES Fifty-seventh Legislature First Regular Session HB 2404: commerce authority; board of directors Sponsor: Representative Rivero, LD 27 Committee on International Trade Overview Expands the Arizona Commerce Authority's (ACA) Board of Directors (Board) to include the Chairpersons of the Senate Finance Committee and of the House of Representatives International Trade Committee, or its successor committees, or the Chairpersons' designees. History The mission of the ACA is to provide private sector leadership in growing and diversifying the economy of this state, creating high quality employment in this state through expansion, attraction and retention of businesses and marketing this state for the purpose of expansion, attraction and retention of businesses. The ACA is currently governed by a Board consisting of 29 members, as follows: 1) the Governor, who serves as chairperson; 2) the Chief Executive Officer; 3) 17 private sector business leaders; 4) the President of the Senate; 5) the Speaker of the House of Representatives; 6) the president of the Arizona Board of Regents (ABOR); 7) the president of each state university under the jurisdiction of ABOR; 8) one president of a community college, appointed by a statewide organization of community college presidents; 9) the chairperson of the Governor's council on small business, or its successor; 10) the chairperson of the workforce Arizona council; 11) one member of the rural business development advisory council; 12) the president of a statewide organization of incorporated cities and towns; and 13) the president of a statewide organization of county boards of supervisors (A.R.S. § 41- 1502). Provisions 1. Adds, as ex officio members without the power to vote, to the Board: a) the Chairperson of the Senate Finance Committee, or its successor committee, or the Chairperson's designee; and b) the Chairperson of the House of Representatives International Trade Committee, or its successor committee, or the Chairperson's designee. (Sec. 1) 2. Makes technical and conforming changes. (Sec. 1) O Prop 105 (45 votes) CO Prop 108 (40 votes) 0 Emergency (40 votes) O Fiscal Note a Initials LM Page 1 Inter: Attachment ARIZONA HOUSE OF REPRESENTATIVES Fifty-seventh Legislature - First Regular Session ROLL CALL VOTE COMMITTEE ON International Trade BILL NO. HB 2404 DATE January 29, 2025 MOTION: YP PASS AYE NAY PRESENT | ABSENT Austin S Carbone LZ. vo Cavero Hendrix Hernandez C V 4 Travers VA Weninger VA V4 V4 Wilmeth Pefia, Vice-Chairman S 7 P Rivero, Chairman b 0 0 APPROVED: vw lie He SECRETARY ows “lousy TONY/RIVERO, Chairman MICHELE PENA, Vice-Chairman ATTACHMENT | 9 Attachment (7 _
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