Pandemic Darlings The pandemic economy, in original documents
Home Court filings Wilson v. Peloton Interactive, Inc. Class Action Complaint — Wilson v. Peloton

Court filing

Class Action Complaint — Wilson v. Peloton

Filed April 29, 2021 in Wilson v. Peloton; one of 10 filings from this case.

Record facts

CourtU.S. District Court for the Eastern District of New York
Filed2021-04-29

U.S. District Court for the Eastern District of New York · No. 1:21-cv-02369-CBA-PK · Doc. 1 · 2021-04-29 · Docket on CourtListener

Full text

1 
THE ROSEN LAW FIRM, P.A. 
Phillip Kim, Esq. (PK 9384) 
Laurence M. Rosen, Esq. (LR 5733) 
275 Madison Ave., 40th Floor 
New York, New York 10016 
Telephone: (212) 686-1060 
Fax: (212) 202-3827 
Email: pkim@rosenlegal.com 
lrosen@rosenlegal.com 
 
Counsel for Plaintiff 
 
UNITED STATES DISTRICT COURT 
EASTERN DISTRICT OF NEW YORK 
 
ASHLEY WILSON, Individually and on behalf 
of all others similarly situated, 
 
Plaintiff, 
 
v. 
 
PELOTON INTERACTIVE, INC., JOHN 
FOLEY, AND JILL WOODWORTH, 
 
 
Defendants. 
 
Case No. 
 
CLASS ACTION COMPLAINT FOR 
VIOLATION OF THE FEDERAL 
SECURITIES LAWS  
 
JURY TRIAL DEMANDED 
 
CLASS ACTION 
 
Plaintiff Ashley Wilson (“Plaintiff”), individually and on behalf of all other persons 
similarly situated, by Plaintiff’s undersigned attorneys, for Plaintiff’s complaint against 
Defendants (defined below), alleges the following based upon personal knowledge as to Plaintiff 
and Plaintiff’s own acts, and information and belief as to all other matters, based upon, inter alia, 
the investigation conducted by and through Plaintiff’s attorneys, which included, among other 
things, a review of the defendants’ public documents, and announcements made by defendants, 
United States Securities and Exchange Commission (“SEC”) filings, wire and press releases 
published by and regarding Peloton Interactive, Inc. (“Peloton” or the “Company”), analysts’ 
reports and advisories about the Company, and information readily obtainable on the Internet. 
Case 1:21-cv-02369-CBA-PK     Document 1     Filed 04/29/21     Page 1 of 21 PageID #: 1

 
2 
Plaintiff believes that substantial evidentiary support will exist for the allegations set forth herein 
after a reasonable opportunity for discovery. 
NATURE OF THE ACTION 
1. 
This is a federal securities class action on behalf of all persons and entities who 
purchased or otherwise acquired the publicly traded securities of Peloton between September 11, 
2020 and April 16, 2021, inclusive (the “Class Period”). Plaintiff seeks to recover compensable 
damages caused by Defendants’ violations of the federal securities laws under the Securities 
Exchange Act of 1934 (the “Exchange Act”). 
JURISDICTION AND VENUE 
2. 
The claims asserted herein arise under and pursuant to §§10(b) and 20(a) of the 
Exchange Act (15 U.S.C. §78j(b) and §78t(a)) and Rule 10b-5 promulgated thereunder by the 
SEC (17 C.F.R. §240.10b-5). 
3. 
This Court has jurisdiction over the subject matter of this action under 28 U.S.C. 
§1331 and §27 of the Exchange Act. 
4. 
Venue is proper in this judicial district pursuant to §27 of the Exchange Act (15 
U.S.C. §78aa) and 28 U.S.C. §1391(b) as the alleged misstatements entered and subsequent 
damages took place within this judicial district. 
5. 
In connection with the acts, conduct and other wrongs alleged in this Complaint, 
Defendants, directly or indirectly, used the means and instrumentalities of interstate commerce, 
including but not limited to, the United States mail, interstate telephone communications and the 
facilities of the national securities exchange. 
 
 
Case 1:21-cv-02369-CBA-PK     Document 1     Filed 04/29/21     Page 2 of 21 PageID #: 2

 
3 
PARTIES 
6. 
Plaintiff, as set forth in the accompanying certification incorporated by reference 
herein, purchased Peloton securities during the Class Period and was economically damaged 
thereby. 
7. 
Defendant Peloton provides interactive fitness products such as the Peloton Bike 
and the Peloton Tread+ and Tread, which include touchscreens that stream live and on-demand 
classes. Peloton also provides connected fitness subscriptions and access to all live and on-
demand classes. Peloton is a Delaware corporation with its headquarters located at 125 West 25th 
Street, 11th Floor, New York, NY 10001. Peloton’s securities are traded on NASDAQ under the 
ticker “PTON.”  
8. 
Defendant John Foley (“Foley”) has been the Chief Executive Officer (“CEO”) of 
Peloton throughout the Class Period. 
9. 
Defendant Jill Woodworth (“Woodworth”) has been the Chief Financial Officer of 
Peloton (“CFO”) throughout the Class Period. 
10. 
Defendants Foley and Woodworth are sometimes referred to herein as the 
“Individual Defendants.” 
11. 
Each of the Individual Defendants: 
(a) 
directly participated in the management of the Company; 
(b) 
was directly involved in the day-to-day operations of the Company at the highest 
levels; 
(c) 
was privy to confidential proprietary information concerning the Company and its 
business and operations; 
Case 1:21-cv-02369-CBA-PK     Document 1     Filed 04/29/21     Page 3 of 21 PageID #: 3

 
4 
(d) 
was directly or indirectly involved in drafting, producing, reviewing and/or 
disseminating the false and misleading statements and information alleged herein; 
(e) 
was directly or indirectly involved in the oversight or implementation of the 
Company’s internal controls; 
(f) 
was aware of or recklessly disregarded the fact that the false and misleading 
statements were being issued concerning the Company; and/or  
(g) 
approved or ratified these statements in violation of the federal securities laws. 
12. 
The Company is liable for the acts of the Individual Defendants and its employees 
under the doctrine of respondeat superior and common law principles of agency because all of 
the wrongful acts complained of herein were carried out within the scope of their employment. 
13. 
The scienter of the Individual Defendants and other employees and agents of the 
Company is similarly imputed to the Company under respondeat superior and agency principles. 
14. 
The Company and the Individual Defendants are referred to herein, collectively, as 
the “Defendants.” 
SUBSTANTIVE ALLEGATIONS 
Background 
15. 
Peloton launched the Tread+ treadmill in 2018. At that time, it was called the 
“Tread.” The Company renamed its signature treadmill in September 2020 to “Tread +.”  
 Materially False and Misleading Statements 
16. 
On September 11, 2020, Peloton filed its annual report on Form 10-K with the SEC 
for the year ended June 30, 2020 (“2020 10-K”). The 2020 10-K was signed by Defendants Foley 
and Woodworth. Attached to the 2020 10-K were certifications pursuant to the Sarbanes-Oxley 
Act of 2002 (“SOX”) signed by Defendants Foley and Woodworth attesting to the accuracy of 
financial reporting, the disclosure of any material changes to the Company’s internal control over 
Case 1:21-cv-02369-CBA-PK     Document 1     Filed 04/29/21     Page 4 of 21 PageID #: 4

 
5 
financial reporting and the disclosure of all fraud. The 2020 10-K discussed the design of 
Peloton’s products, stating in relevant part: 
Our products and services may be affected from time to time by design and 
manufacturing defects that could adversely affect our business and result in 
harm to our reputation. 
 
We offer complex hardware and software products and services that can be affected 
by design and manufacturing defects. Sophisticated operating system software and 
applications, such as those offered by us, often have issues that can unexpectedly 
interfere with the intended operation of hardware or software products. Defects may 
also exist in components and products that we source from third parties. Any such 
defects could make our products and services unsafe, create a risk of environmental 
or property damage and personal injury, and subject us to the hazards and 
uncertainties of product liability claims and related litigation. In addition, from time 
to time we may experience outages, service slowdowns, or errors that affect our 
fitness and wellness programming. As a result, our services may not perform as 
anticipated and may not meet customer expectations. There can be no assurance 
that we will be able to detect and fix all issues and defects in the hardware, software, 
and services we offer. Failure to do so could result in widespread technical and 
performance issues affecting our products and services and could lead to claims 
against us. We maintain general liability insurance; however, design and 
manufacturing defects, and claims related thereto, may subject us to judgments or 
settlements that result in damages materially in excess of the limits of our insurance 
coverage. In addition, we may be exposed to recalls, product replacements or 
modifications, write-offs of inventory, property and equipment, or intangible 
assets, and significant warranty and other expenses such as litigation costs and 
regulatory fines. If we cannot successfully defend any large claim, maintain our 
general liability insurance on acceptable terms, or maintain adequate coverage 
against potential claims, our financial results could be adversely impacted. Further, 
quality problems could adversely affect the experience for users of our products 
and services, and result in harm to our reputation, loss of competitive advantage, 
poor market acceptance, reduced demand for our products and services, delay in 
new product and service introductions, and lost revenue. 
17. 
The 2020 10-K discussed regulatory disputes and other proceedings, stating in 
relevant part: 
From time to time, we may be subject to legal proceedings, regulatory disputes, 
and governmental inquiries that could cause us to incur significant expenses, 
divert our management’s attention, and materially harm our business, financial 
condition, and operating results. 
 
From time to time, we may be subject to claims, lawsuits, government 
investigations, and other proceedings involving products liability, competition and 
Case 1:21-cv-02369-CBA-PK     Document 1     Filed 04/29/21     Page 5 of 21 PageID #: 5

 
6 
antitrust, intellectual property, privacy, consumer protection, securities, tax, labor 
and employment, commercial disputes, and other matters that could adversely 
affect our business operations and financial condition. As we have grown, we have 
seen a rise in the number and significance of these disputes and inquiries. Litigation 
and regulatory proceedings, and particularly the intellectual property infringement 
matters that we are currently facing or could face, may be protracted and expensive, 
and the results are difficult to predict. Certain of these matters include speculative 
claims for substantial or indeterminate amounts of damages and include claims for 
injunctive relief. Additionally, our litigation costs could be significant. Adverse 
outcomes with respect to litigation or any of these legal proceedings may result in 
significant settlement costs or judgments, penalties and fines, or require us to 
modify our products or services, make content unavailable, or require us to stop 
offering certain features, all of which could negatively affect our membership and 
revenue growth. See Note 13 of the notes to our consolidated financial statements 
and the section titled “—Legal Proceedings” in Part I, Item 3 of this Annual Report 
on Form 10-K. 
 
The results of litigation, investigations, claims, and regulatory proceedings cannot 
be predicted with certainty, and determining reserves for pending litigation and 
other legal and regulatory matters requires significant judgment. There can be no 
assurance that our expectations will prove correct, and even if these matters are 
resolved in our favor or without significant cash settlements, these matters, and the 
time and resources necessary to litigate or resolve them, could harm our business, 
financial condition, and operating results. 
 
18. 
On October 15, 2020, Business Insider published the article “Peloton issued a recall 
affecting nearly 30,000 bikes after reports of pedal breakages and customer injuries” which 
reported that Peloton recalled clip-in pedals for certain of the Company’s bikes after Peloton 
received 120 reports of breakage and 16 reports of injury. The article quoted a Peloton 
spokesperson discussing the safety of Peloton’s products, stating in relevant part: 
The company announced Thursday that the recall applies to PR70P pedals, fitted 
on bikes sold between July 2013 and May 2016. The recall affects 27,000 bikes.  
Peloton said it received 120 reports of pedal breakage and 16 reports of injury. Of 
the injuries, five required medical care, "such as stitches to the lower leg," the 
company said in a blog post. 
"There is no greater priority than the safety and well-being of Peloton Members," 
Peloton spokeswoman Amelise Lane said in an email to Business Insider. The 
Case 1:21-cv-02369-CBA-PK     Document 1     Filed 04/29/21     Page 6 of 21 PageID #: 6

 
7 
company has asked customers to stop using bikes with these pedals and get a 
replacement from the company. 
Peloton customers previously said they have waited months to get replacement 
pedals after the accessories break off mid-ride, Business Insider's Madeline Stone 
reported. The company has limited some in-home service due to the COVID-19 
pandemic, and customers also reported struggling to fix their own bikes.  
 
(Emphasis added). 
19. 
On October 16, 2020, The New York Times published the article “Peloton Recalls 
Pedals on Thousands of Bikes After Reports of Injury” which included a statement from the 
Company regarding the safety of its products, stating in part: 
Amelise Lane, a spokeswoman for Peloton, said the company was focused on the 
safety and well-being of customers. “We take pride in providing the best 
equipment, proprietary networked software, and world-class streaming digital 
fitness and wellness content that our members love,” she said in a statement. She 
added that the recall affected only customers using their out-of-warranty original 
pedals on the affected bikes sold. The recall was earlier reported by Business 
Insider. 
(Emphasis added). 
20. 
On November 6, 2020, Peloton filed a Form 10-Q for the quarter ended September 
30, 2020 (“1Q 2021 10-Q”). The 1Q 2021 10-Q was signed by Defendants Foley and Woodworth. 
Attached to the 1Q 2021 10-Q were SOX certifications signed by Defendants Foley and 
Woodworth attesting to the accuracy of financial reporting, the disclosure of any material changes 
to the Company’s internal control over financial reporting and the disclosure of all fraud. The 1Q 
2021 10-Q discussed the design of Peloton’s products, stating in relevant part: 
Our products and services may be affected from time to time by design and 
manufacturing defects that could adversely affect our business and result in 
harm to our reputation. 
 
We offer complex hardware and software products and services that can be affected 
by design and manufacturing defects. Sophisticated operating system software and 
applications, such as those offered by us, often have issues that can unexpectedly 
interfere with the intended operation of hardware or software products. Defects may 
also exist in components and products that we source from third parties. Any such 
Case 1:21-cv-02369-CBA-PK     Document 1     Filed 04/29/21     Page 7 of 21 PageID #: 7

 
8 
defects could make our products and services unsafe, create a risk of environmental 
or property damage and personal injury, and subject us to the hazards and 
uncertainties of product liability claims and related litigation. In addition, from time 
to time we may experience outages, service slowdowns, or errors that affect our 
fitness and wellness programming. As a result, our services may not perform as 
anticipated and may not meet customer expectations. There can be no assurance 
that we will be able to detect and fix all issues and defects in the hardware, software, 
and services we offer. Failure to do so could result in widespread technical and 
performance issues affecting our products and services and could lead to claims 
against us. We maintain general liability insurance; however, design and 
manufacturing defects, and claims related thereto, may subject us to judgments or 
settlements that result in damages materially in excess of the limits of our insurance 
coverage. In addition, we may be exposed to recalls, product replacements or 
modifications, write-offs of inventory, property and equipment, or intangible 
assets, and significant warranty and other expenses such as litigation costs and 
regulatory fines. If we cannot successfully defend any large claim, maintain our 
general liability insurance on acceptable terms, or maintain adequate coverage 
against potential claims, our financial results could be adversely impacted. Further, 
quality problems could adversely affect the experience for users of our products 
and services, and result in harm to our reputation, loss of competitive advantage, 
poor market acceptance, reduced demand for our products and services, delay in 
new product and service introductions, and lost revenue. 
 
21. 
The 1Q 2021 10-Q discussed regulatory disputes and other proceedings, stating in 
relevant part: 
From time to time, we may be subject to legal proceedings, regulatory disputes, 
and governmental inquiries that could cause us to incur significant expenses, 
divert our management’s attention, and materially harm our business, financial 
condition, and operating results. 
 
From time to time, we may be subject to claims, lawsuits, government 
investigations, and other proceedings involving products liability, competition and 
antitrust, intellectual property, privacy, consumer protection, securities, tax, labor 
and employment, commercial disputes, and other matters that could adversely 
affect our business operations and financial condition. As we have grown, we have 
seen a rise in the number and significance of these disputes and inquiries. Litigation 
and regulatory proceedings, and particularly the intellectual property infringement 
matters that we are currently facing or could face, may be protracted and expensive, 
and the results are difficult to predict. Certain of these matters include speculative 
claims for substantial or indeterminate amounts of damages and include claims for 
injunctive relief. Additionally, our litigation costs could be significant. Adverse 
outcomes with respect to litigation or any of these legal proceedings may result in 
significant settlement costs or judgments, penalties and fines, or require us to 
modify our products or services, make content unavailable, or require us to stop 
Case 1:21-cv-02369-CBA-PK     Document 1     Filed 04/29/21     Page 8 of 21 PageID #: 8

 
9 
offering certain features, all of which could negatively affect our membership and 
revenue growth. See Note 8 of the notes to our condensed consolidated financial 
statements and the section titled “—Legal Proceedings” in Part II, Item 1 of this 
Quarterly Report on Form 10-Q. 
22. 
On February 5, 2021, Peloton filed a Form 10-Q for the quarter ended December 
31, 2020 (“2Q 2021 10-Q”). The 2Q 2021 10-Q was signed by Defendants Foley and Woodworth. 
Attached to the 2Q 2021 10-Q were SOX certifications signed by Defendants Foley and 
Woodworth attesting to the accuracy of financial reporting, the disclosure of any material changes 
to the Company’s internal control over financial reporting and the disclosure of all fraud. The 2Q 
2021 10-Q discussed the design of Peloton’s products, stating in relevant part: 
Our products and services may be affected from time to time by design and 
manufacturing defects that could adversely affect our business and result in 
harm to our reputation. 
 
We offer complex hardware and software products and services that can be affected 
by design and manufacturing defects. Sophisticated operating system software and 
applications, such as those offered by us, often have issues that can unexpectedly 
interfere with the intended operation of hardware or software products. Defects may 
also exist in components and products that we source from third parties. Any such 
defects could make our products and services unsafe, create a risk of environmental 
or property damage and personal injury, and subject us to the hazards and 
uncertainties of product liability claims and related litigation. In addition, from time 
to time we may experience outages, service slowdowns, or errors that affect our 
fitness and wellness programming. As a result, our services may not perform as 
anticipated and may not meet customer expectations. There can be no assurance 
that we will be able to detect and fix all issues and defects in the hardware, software, 
and services we offer. Failure to do so could result in widespread technical and 
performance issues affecting our products and services and could lead to claims 
against us. We maintain general liability insurance; however, design and 
manufacturing defects, and claims related thereto, may subject us to judgments or 
settlements that result in damages materially in excess of the limits of our insurance 
coverage. In addition, we may be exposed to recalls, product replacements or 
modifications, write-offs of inventory, property and equipment, or intangible 
assets, and significant warranty and other expenses such as litigation costs and 
regulatory fines. If we cannot successfully defend any large claim, maintain our 
general liability insurance on acceptable terms, or maintain adequate coverage 
against potential claims, our financial results could be adversely impacted. Further, 
quality problems could adversely affect the experience for users of our products 
and services, and result in harm to our reputation, loss of competitive advantage, 
Case 1:21-cv-02369-CBA-PK     Document 1     Filed 04/29/21     Page 9 of 21 PageID #: 9

 
10 
poor market acceptance, reduced demand for our products and services, delay in 
new product and service introductions, and lost revenue. 
 
The results of litigation, investigations, claims, and regulatory proceedings cannot 
be predicted with certainty, and determining reserves for pending litigation and 
other legal and regulatory matters requires significant judgment. There can be no 
assurance that our expectations will prove correct, and even if these matters are 
resolved in our favor or without significant cash settlements, these matters, and the 
time and resources necessary to litigate or resolve them, could harm our business, 
financial condition, and operating results. 
23. 
The 2Q 2021 10-Q discussed regulatory disputes and other proceedings, stating in 
relevant part: 
From time to time, we may be subject to legal proceedings, regulatory disputes, 
and governmental inquiries that could cause us to incur significant expenses, 
divert our management’s attention, and materially harm our business, financial 
condition, and operating results. 
 
From time to time, we may be subject to claims, lawsuits, government 
investigations, and other proceedings involving products liability, competition and 
antitrust, intellectual property, privacy, consumer protection, securities, tax, labor 
and employment, commercial disputes, and other matters that could adversely 
affect our business operations and financial condition. As we have grown, we have 
seen a rise in the number and significance of these disputes and inquiries. 
Litigation and regulatory proceedings, and particularly the intellectual property 
infringement matters that we are currently facing or could face, may be protracted 
and expensive, and the results are difficult to predict. Certain of these matters 
include speculative claims for substantial or indeterminate amounts of damages 
and include claims for injunctive relief. Additionally, our litigation costs could be 
significant. Adverse outcomes with respect to litigation or any of these legal 
proceedings may result in significant settlement costs or judgments, penalties and 
fines, or require us to modify our products or services, make content unavailable, 
or require us to stop offering certain features, all of which could negatively affect 
our membership and revenue growth. See Note 9 of the notes to our condensed 
consolidated financial statements and the section titled “—Legal Proceedings” in 
Part II, Item 1 of this Quarterly Report on Form 10-Q. 
 
The results of litigation, investigations, claims, and regulatory proceedings cannot 
be predicted with certainty, and determining reserves for pending litigation and 
other legal and regulatory matters requires significant judgment. There can be no 
assurance that our expectations will prove correct, and even if these matters are 
resolved in our favor or without significant cash settlements, these matters, and 
the time and resources necessary to litigate or resolve them, could harm our 
business, financial condition, and operating results. 
  
Case 1:21-cv-02369-CBA-PK     Document 1     Filed 04/29/21     Page 10 of 21 PageID #: 10

 
11 
24. 
On March 18, 2021, Defendant Foley wrote a letter that was emailed to Tread+ 
owners and also published on Peloton’s website revealing a tragic situation involving the death 
of a child from a Tread+. Defendant Foley’s letter stated in part: 
We design and build all of our products with safety in mind. But in order to help 
ensure that you and your family members stay safe with Peloton products in your 
home, we need your help. This is especially true during what I hope is the final 
stretch of the pandemic where everyone is still at home. To prevent accidents, 
please take care to review and follow all the safety warnings and instructions that 
we provide, and always: 
• 
Keep children and pets away from Peloton exercise equipment at all times. 
Before you begin a workout, double check to make sure that the space 
around your Peloton exercise equipment is clear.   
• 
When you finish a workout on your Tread+, remove the safety key and store 
it out of reach of children and anyone else who should not be able to start 
the Tread+.  
We are always looking for new ways to ensure that you have the best experience 
with our products, and we are currently assessing ways to reinforce our warnings 
about these critical safety precautions to hopefully prevent future accidents.  
(Emphasis added). 
25. 
The statements referenced in ¶¶16-24 above were materially false and/or 
misleading because they misrepresented and failed to disclose the following adverse facts 
pertaining to the Company’s business, operational and financial results, which were known to 
Defendants or recklessly disregarded by them. Specifically, Defendants made false and/or 
misleading statements and/or failed to disclose that: (1) in addition to the tragic death of a child, 
Peloton’s Tread+ had caused a serious safety threat to children and pets as there were multiple 
incidents of injury to both; (2) safety was not a priority to Peloton as Defendants were aware of 
serious injuries and death resulting from the Tread+ yet did not recall or suggest a halt of the use 
of the Tread+; (3) as a result of the safety concerns, the U.S. Consumer Product Safety 
Commission (“CPSC”) declared the Tread+ posed a serious risk to public health and safety 
Case 1:21-cv-02369-CBA-PK     Document 1     Filed 04/29/21     Page 11 of 21 PageID #: 11

 
12 
resulting in its urgent recommendation for consumers with small children to cease using the 
Tread+; (4) the CPSC also found a safety threat to Tread+ users if they lost their balance; and (5) 
as a result of the foregoing, Defendants’ statements about Peloton’s business, operations, and 
prospects, were materially false and misleading and/or lacked a reasonable basis at all relevant 
times.  
The Truth Emerges 
26. 
On April 17, 2021, a day the market was closed, the CPSC issued a press release 
entitled “CPSC Warns Consumers: Stop Using the Peloton Tread+” alerting the public to dangers, 
including death, associated with the Peloton Tread+, stating in relevant part:  
Urgent Warning Comes After Agency Finds One Death and Dozens of Incidents of 
Children Being Sucked Beneath the Tread+ (Formerly Known as the Tread) 
WASHINGTON, D.C. – The U.S. Consumer Product Safety Commission (CPSC) 
is warning consumers about the danger of popular Peloton Tread+ exercise machine 
after multiple incidents of small children and a pet being injured beneath the 
machines. The Commission has found that the public health and safety requires 
this notice to warn the public quickly of the hazard. 
The urgent warning comes less than a month after Peloton itself released news of a 
child’s death by a Peloton Tread+ and CPSC’s announcement of an investigation 
into that incident. 
The agency is continuing to investigate all known incidents of injury or death 
related to the Peloton Tread+. 
To date, CPSC is aware of 39 incidents including one death. CPSC staff believes 
the Peloton Tread+ poses serious risks to children for abrasions, fractures, and 
death. In light of multiple reports of children becoming entrapped, pinned, and 
pulled under the rear roller of the product, CPSC urges consumers with children 
at home to stop using the product immediately. This video demonstrates the 
hazard to children posed by the Tread+. [Warning, video content may be disturbing 
to some viewers.] It is believed that at least one incident occurred while a parent 
was running on the treadmill, suggesting that the hazard cannot be avoided 
simply by locking the device when not in use. Reports of a pet and objects being 
Case 1:21-cv-02369-CBA-PK     Document 1     Filed 04/29/21     Page 12 of 21 PageID #: 12

 
13 
sucked beneath the Tread+ also suggest possible harm to the user if the user loses 
balance as a result. 
What should consumers do now? 
• 
Stop using the Peloton Tread+ if there are small children or pets at home. 
Incidents suggest that children may be seriously injured while the Tread+ 
is being used by an adult, not just when a child has unsupervised access 
to the machine. 
• 
If consumers must continue to use the product, CPSC urges consumers to 
use the product only in a locked room, to prevent access to children and pets 
while the treadmill is in use. Keep all objects, including exercise balls and 
other equipment, away from the treadmill. 
• 
When not in use, unplug the Tread+ and store the safety key away from 
the device and out of reach of children. 
• 
Report 
any 
Peloton 
Tread+ 
incidents 
to 
CPSC 
at www.SaferProducts.gov or to CPSC’s Hotline at 800-638-2772. 
Tread+ treadmills are sold directly to consumers via retail showrooms, and online 
at www.onepeloton.com. 
Model No. TR-01 was called “Tread” from August 2018 to September 2020, when 
it was renamed “Tread+”. 
 
(Emphasis added.) 
 
27. 
On April 18, 2021, a day the market was closed, Defendant Foley wrote a letter 
emailed to Tread+ owners and published on the Company’s website stating that Peloton had “no 
intention” to stop selling or to recall the Tread+.  
28. 
On this news, Peloton’s stock price fell $16.28 per share, or more than 14%, over 
the next three trading days to close at $99.93 per share on April 21, 2021, damaging investors. 
29. 
As a result of Defendants’ wrongful acts and omissions, and the precipitous decline 
in the market value of the Company’s securities, Plaintiff and other Class members have suffered 
significant losses and damages. 
 
 
Case 1:21-cv-02369-CBA-PK     Document 1     Filed 04/29/21     Page 13 of 21 PageID #: 13

 
14 
PLAINTIFF’S CLASS ACTION ALLEGATIONS 
30. 
Plaintiff brings this action as a class action pursuant to Federal Rule of Civil 
Procedure 23(a) and (b)(3) on behalf of a class consisting of all persons and entities, other than 
Defendants, who purchased or otherwise acquired the publicly traded securities of Peloton during 
the Class Period and were damaged thereby (the “Class”). Excluded from the Class are 
Defendants, the officers and directors of the Company, at all relevant times, members of their 
immediate families and their legal representatives, heirs, successors or assigns and any entity in 
which Defendants have or had a controlling interest. 
31. 
The members of the Class are so numerous that joinder of all members is 
impracticable. Throughout the Class Period, the Company’s securities were actively traded on the 
NASDAQ. While the exact number of Class members is unknown to Plaintiff at this time and can 
be ascertained only through appropriate discovery, Plaintiff believes that there are hundreds or 
thousands of members in the proposed Class. Record owners and other members of the Class may 
be identified from records maintained by the Company or its transfer agent and may be notified 
of the pendency of this action by mail, using the form of notice similar to that customarily used 
in securities class actions. 
32. 
Plaintiff’s claims are typical of the claims of the members of the Class as all 
members of the Class are similarly affected by Defendants’ wrongful conduct in violation of 
federal law that is complained of herein. 
33. 
Plaintiff will fairly and adequately protect the interests of the members of the Class 
and has retained counsel competent and experienced in class and securities litigation. Plaintiff has 
no interests antagonistic to or in conflict with those of the Class. 
Case 1:21-cv-02369-CBA-PK     Document 1     Filed 04/29/21     Page 14 of 21 PageID #: 14

 
15 
34. 
Common questions of law and fact exist as to all members of the Class and 
predominate over any questions solely affecting individual members of the Class. Among the 
questions of law and fact common to the Class are: 
(a) 
whether Defendants’ acts as alleged violated the federal securities laws; 
(b) 
whether Defendants’ statements to the investing public during the Class Period 
misrepresented material facts about the financial condition, business, operations, 
and management of the Company; 
(c) 
whether Defendants’ statements to the investing public during the Class Period 
omitted material facts necessary to make the statements made, in light of the 
circumstances under which they were made, not misleading; 
(d) 
whether the Individual Defendants caused the Company to issue false and 
misleading SEC filings and public statements during the Class Period; 
(e) 
whether Defendants acted knowingly or recklessly in issuing false and misleading 
SEC filings and public statements during the Class Period; 
(f) 
whether the prices of the Company’s securities during the Class Period were 
artificially inflated because of the Defendants’ conduct complained of herein; and 
(g) 
whether the members of the Class have sustained damages and, if so, what is the 
proper measure of damages. 
35. 
A class action is superior to all other available methods for the fair and efficient 
adjudication of this controversy since joinder of all members is impracticable. Furthermore, as 
the damages suffered by individual Class members may be relatively small, the expense and 
burden of individual litigation make it impossible for members of the Class to individually redress 
Case 1:21-cv-02369-CBA-PK     Document 1     Filed 04/29/21     Page 15 of 21 PageID #: 15

 
16 
the wrongs done to them. There will be no difficulty in the management of this action as a class 
action. 
36. 
Plaintiff will rely, in part, upon the presumption of reliance established by the fraud-
on-the-market doctrine in that: 
(a) 
Defendants made public misrepresentations or failed to disclose material facts 
during the Class Period; 
(b) 
the omissions and misrepresentations were material; 
(c) 
the Company’s securities are traded in efficient markets; 
(d) 
the Company’s securities were liquid and traded with moderate to heavy volume 
during the Class Period; 
(e) 
the Company traded on the NASDAQ, and was covered by multiple analysts; 
(f) 
the misrepresentations and omissions alleged would tend to induce a reasonable 
investor to misjudge the value of the Company’s securities; Plaintiff and members 
of the Class purchased and/or sold the Company’s securities between the time the 
Defendants failed to disclose or misrepresented material facts and the time the true 
facts were disclosed, without knowledge of the omitted or misrepresented facts; and 
(g) 
Unexpected material news about the Company was rapidly reflected in and 
incorporated into the Company’s stock price during the Class Period. 
37. 
Based upon the foregoing, Plaintiff and the members of the Class are entitled to a 
presumption of reliance upon the integrity of the market. 
38. 
Alternatively, Plaintiff and the members of the Class are entitled to the presumption 
of reliance established by the Supreme Court in Affiliated Ute Citizens of the State of Utah v. 
United States, 406 U.S. 128, 92 S. Ct. 2430 (1972), as Defendants omitted material information 
Case 1:21-cv-02369-CBA-PK     Document 1     Filed 04/29/21     Page 16 of 21 PageID #: 16

 
17 
in their Class Period statements in violation of a duty to disclose such information, as detailed 
above. 
COUNT I 
Violation of Section 10(b) of The Exchange Act and Rule 10b-5 
Against All Defendants 
39. 
Plaintiff repeats and realleges each and every allegation contained above as if fully 
set forth herein. 
40. 
This Count is asserted against the Company and the Individual Defendants and is 
based upon Section 10(b) of the Exchange Act, 15 U.S.C. § 78j(b), and Rule 10b-5 promulgated 
thereunder by the SEC. 
41. 
 During the Class Period, the Company and the Individual Defendants, individually 
and in concert, directly or indirectly, disseminated or approved the false statements specified 
above, which they knew or deliberately disregarded were misleading in that they contained 
misrepresentations and failed to disclose material facts necessary in order to make the statements 
made, in light of the circumstances under which they were made, not misleading. 
42. 
The Company and the Individual Defendants violated §10(b) of the 1934 Act and 
Rule 10b-5 in that they: employed devices, schemes and artifices to defraud; made untrue 
statements of material facts or omitted to state material facts necessary in order to make the 
statements made, in light of the circumstances under which they were made, not misleading; 
and/or engaged in acts, practices and a course of business that operated as a fraud or deceit upon 
plaintiff and others similarly situated in connection with their purchases of the Company’s 
securities during the Class Period. 
43. 
The Company and the Individual Defendants acted with scienter in that they knew 
that the public documents and statements issued or disseminated in the name of the Company 
Case 1:21-cv-02369-CBA-PK     Document 1     Filed 04/29/21     Page 17 of 21 PageID #: 17

 
18 
were materially false and misleading; knew that such statements or documents would be issued 
or disseminated to the investing public; and knowingly and substantially participated, or 
acquiesced in the issuance or dissemination of such statements or documents as primary violations 
of the securities laws. These defendants by virtue of their receipt of information reflecting the 
true facts of the Company, their control over, and/or receipt and/or modification of the Company’s 
allegedly materially misleading statements, and/or their associations with the Company which 
made them privy to confidential proprietary information concerning the Company, participated 
in the fraudulent scheme alleged herein. 
44. 
 Individual Defendants, who are the senior officers and/or directors of the 
Company, had actual knowledge of the material omissions and/or the falsity of the material 
statements set forth above, and intended to deceive Plaintiff and the other members of the Class, 
or, in the alternative, acted with reckless disregard for the truth when they failed to ascertain and 
disclose the true facts in the statements made by them or other personnel of the Company to 
members of the investing public, including Plaintiff and the Class. 
45. 
As a result of the foregoing, the market price of the Company’s securities was 
artificially inflated during the Class Period. In ignorance of the falsity of the Company’s and the 
Individual Defendants’ statements, Plaintiff and the other members of the Class relied on the 
statements described above and/or the integrity of the market price of the Company’s securities 
during the Class Period in purchasing the Company’s securities at prices that were artificially 
inflated as a result of the Company’s and the Individual Defendants’ false and misleading 
statements. 
46. 
Had Plaintiff and the other members of the Class been aware that the market price 
of the Company’s securities had been artificially and falsely inflated by the Company’s and the 
Case 1:21-cv-02369-CBA-PK     Document 1     Filed 04/29/21     Page 18 of 21 PageID #: 18

 
19 
Individual Defendants’ misleading statements and by the material adverse information which the 
Company’s and the Individual Defendants did not disclose, they would not have purchased the 
Company’s securities at the artificially inflated prices that they did, or at all. 
47. 
 As a result of the wrongful conduct alleged herein, Plaintiff and other members of 
the Class have suffered damages in an amount to be established at trial. 
48. 
By reason of the foregoing, the Company and the Individual Defendants have 
violated Section 10(b) of the 1934 Act and Rule 10b-5 promulgated thereunder and are liable to 
the Plaintiff and the other members of the Class for substantial damages which they suffered in 
connection with their purchases of the Company’s securities during the Class Period. 
COUNT II 
Violation of Section 20(a) of The Exchange Act 
Against the Individual Defendants  
49. 
Plaintiff repeats and realleges each and every allegation contained in the foregoing 
paragraphs as if fully set forth herein. 
50. 
During the Class Period, the Individual Defendants participated in the operation 
and management of the Company, and conducted and participated, directly and indirectly, in the 
conduct of the Company’s business affairs. Because of their senior positions, they knew the 
adverse non-public information regarding the Company’s business practices. 
51. 
As officers and/or directors of a publicly owned company, the Individual 
Defendants had a duty to disseminate accurate and truthful information with respect to the 
Company’s financial condition and results of operations, and to correct promptly any public 
statements issued by the Company which had become materially false or misleading. 
52. 
Because of their positions of control and authority as senior officers, the Individual 
Defendants were able to, and did, control the contents of the various reports, press releases and 
Case 1:21-cv-02369-CBA-PK     Document 1     Filed 04/29/21     Page 19 of 21 PageID #: 19

 
20 
public filings which the Company disseminated in the marketplace during the Class Period. 
Throughout the Class Period, the Individual Defendants exercised their power and authority to 
cause the Company to engage in the wrongful acts complained of herein. The Individual 
Defendants therefore, were “controlling persons” of the Company within the meaning of Section 
20(a) of the Exchange Act. In this capacity, they participated in the unlawful conduct alleged 
which artificially inflated the market price of the Company’s securities. 
53. 
Each of the Individual Defendants, therefore, acted as a controlling person of the 
Company. By reason of their senior management positions and/or being directors of the 
Company, each of the Individual Defendants had the power to direct the actions of, and exercised 
the same to cause, the Company to engage in the unlawful acts and conduct complained of herein. 
Each of the Individual Defendants exercised control over the general operations of the Company 
and possessed the power to control the specific activities which comprise the primary violations 
about which Plaintiff and the other members of the Class complain. 
54. 
By reason of the above conduct, the Individual Defendants are liable pursuant to 
Section 20(a) of the Exchange Act for the violations committed by the Company. 
PRAYER FOR RELIEF 
 
WHEREFORE, Plaintiff demands judgment against Defendants as follows: 
A. 
Determining that the instant action may be maintained as a class action under Rule 
23 of the Federal Rules of Civil Procedure, and certifying Plaintiff as the Class representative; 
B. 
Requiring Defendants to pay damages sustained by Plaintiff and the Class by reason 
of the acts and transactions alleged herein; 
C. 
Awarding Plaintiff and the other members of the Class prejudgment and post-
judgment interest, as well as their reasonable attorneys’ fees, expert fees and other costs; and 
Case 1:21-cv-02369-CBA-PK     Document 1     Filed 04/29/21     Page 20 of 21 PageID #: 20

 
21 
D. 
Awarding such other and further relief as this Court may deem just and proper. 
DEMAND FOR TRIAL BY JURY 
 
Plaintiff hereby demands a trial by jury. 
 
Dated: April 29, 2021  
 
 
Respectfully submitted, 
THE ROSEN LAW FIRM, P.A. 
 
By: /s/ Phillip Kim 
Phillip Kim, Esq. (PK 9384) 
Laurence M. Rosen, Esq. (LR 5733) 
275 Madison Ave., 40th Floor 
New York, NY 10016 
Tel: (212) 686-1060 
Fax: (212) 202-3827 
Email: pkim@rosenlegal.com 
Email: lrosen@rosenlegal.com 
 
 
 
 
 
Counsel for Plaintiff 
Case 1:21-cv-02369-CBA-PK     Document 1     Filed 04/29/21     Page 21 of 21 PageID #: 21

File and source

File
gov.uscourts.nyed.463443.1.0.pdf
Size
308,747 bytes
SHA-256
ab9050ac97f5d3f98a9cab25d9f8c7ef45b623239b24b0d5b30b64d3850b7636
Our copy
gov.uscourts.nyed.463443.1.0.pdf
Original
archive.org
Back to top