Yana Tverska and Marija Litvinenko, Changes in the Small Businesses Development Strategy in Connection with the World COVID-19 Pandemic (2021)
Summary
In this 2021 article, Yana Tverska and Marija Litvinenko analyze how the Covid-19 pandemic affected sectors of Ukraine's economy and what strategies small and medium-sized businesses used during quarantine. The abstract identifies online business as the main strategy and lists promising areas: food, health, medicines, clothing, second-hand goods, household and sports goods, and online services. It also examines an information panel created in Ukraine during quarantine to monitor socio-economic indicators, and argues it lets businesses track changes and plan recovery.
Summary drafted by a model from the document's text below and checked by script against that text before publication. It is a navigation aid, not a reading of what the document proves. Where AI is used
Cite this document
“Yana Tverska and Marija Litvinenko, Changes in the Small Businesses Development Strategy in Connection with the World COVID-19 Pandemic (2021).”
Original at es.khpi.edu.ua. Archived at Pandemic Darlings, https://pandemicdarlings.com/source-documents/yana-tverska-and-marija-litvinenko-changes-in-the-small-businesses-dev-d5c6b4334d/
, SHA-256 2f7654d7147f1346bafa756aeacf045bc184040c4d0ecfc889e162faf91c0504.Full text
№ 2’2021 ISSN 2519-4461 (print)
ɍȾɄ658 doi: 10.20998/2519-4461.2021.2.43
ə.Ɇ. ɌȼȿɊɋɖɄȺ, Ɇ ȼ ɅȱɌȼɂɇȿɇɄɈ
ɁɆȱɇɂ ȼ ɋɌɊȺɌȿȽȱȲ ɊɈɁȼɂɌɄɍ ɆȺɅɈȽɈ ɉȱȾɉɊɂȯɆɇɂɐɌȼȺ ɍ Ɂȼ əɁɄɍ Ɂȱ ɋȼȱɌɈȼɈɘ
ɉȺɇȾȿɆȱȯɘ&29,'-19
ȼɫɬɚɬɬɿɡɚɡɧɚɱɟɧɨɹɤɿɩɿɞɩɪɢɽɦɫɬɜɚɜɿɞɧɨɫɹɬɶɞɨɦɚɥɨɝɨɬɚɫɟɪɟɞɧɶɨɝɨɛɿɡɧɟɫɭɜɢɡɧɚɱɟɧɨʀɯɝɨɥɨɜɧɭɩɟɪɟɜɚɝɭɉɪɨɜɟɞɟɧɢɣ ɚɧɚɥɿɡɜɩɥɢɜɭ Covid-
ɧɚ ɞɿɹɥɶɧɿɫɬɶ ɨɤɪɟɦɢɯ ɫɟɤɬɨɪɿɜ ɟɤɨɧɨɦɿɤɢ ɍɤɪɚʀɧɢ ɇɚɞɚɧɢɣ ɩɟɪɟɥɿɤ ɡɚɯɨɞɿɜ ɞɥɹ ɫɬɚɛɿɥɶɧɨɝɨ ɩɨɥɿɩɲɟɧɧɹ ɮɿɧɚɧɫɨɜɨʀ ɫɢɬɭɚɰɿʀ ɦɚɥɨɝɨ ɿ
ɫɟɪɟɞɧɶɨɝɨ ɛɿɡɧɟɫɭ ɩɿɫɥɹ ɜɢɯɨɞɭ ʀɯ ɿɡ ɤɚɪɚɧɬɢɧɭ. Ɂɚɡɧɚɱɟɧɢɣ ɩɟɪɟɥɿɤ ɫɤɥɚɞɨɜɢɯ ɫɬɪɚɬɟɝɿʀ ɜɿɞɧɨɜɥɟɧɧɹ ɣ ɨɫɨɛɥɢɜɨʀ ɬɚɤɬɢɤɢ ɳɨɞɨ ɡɚɩɨɛɿɝɚɧɧɹ
ɡɚɤɪɢɬɬɹɦɚɥɨɝɨɿɫɟɪɟɞɧɶɨɝɨɛɿɡɧɟɫɭɳɨɜɢɜɟɥɢɜɥɚɫɧɟ ɩɿɞɩɪɢɽɦɰɿɍɤɪɚʀɧɢ. ɇɚɫɥɿɞɤɢɩɚɧɞɟɦɿʀɤɨɪɨɧɚɜɿɪɭɫɭɫɭɬɬɽɜɨɜɩɥɢɜɚɸɬɶɧɚɟɤɨɧɨɦɿɱɧɢɣ
ɪɨɡɜɢɬɨɤɞɟɪɠɚɜɢɱɟɪɟɡɬɟɳɨɧɚɹɜɧɟɫɩɨɜɿɥɶɧɟɧɧɹɫɜɿɬɨɜɨʀɟɤɨɧɨɦɿɤɢɜɰɿɥɨɦɭɐɟɦɨɠɟɩɪɢɡɜɟɫɬɢɞɨɡɝɚɫɚɧɧɹɞɿɥɨɜɨʀɚɤɬɢɜɧɨɫɬɿɜɍɤɪɚʀɧɿɳɨ
ɚɜɬɨɦɚɬɢɱɧɨɩɪɢɡɜɟɞɟɞɨɡɪɨɫɬɚɧɧɹɛɟɡɪɨɛɿɬɬɹ Ȼɭɥɨɪɨɡɝɥɹɧɭɬɨɹɤɿɛɿɡɧɟɫ-ɧɚɩɪɹɦɢɫɬɚɥɢɬɚɦɨɠɭɬɶɫɬɚɬɢɚɤɬɭɚɥɶɧɢɦɢɬɚɩɟɪɫɩɟɤɬɢɜɧɢɦɢɩɿɞ
ɱɚɫɩɚɧɞɟɦɿʀ&RYLG-ɭɪɿɡɧɢɯɫɮɟɪɚɯɞɿɹɥɶɧɨɫɬɿɚɫɚɦɟɩɪɨɞɭɤɬɢɯɚɪɱɭɜɚɧɧɹɡɞɨɪɨɜ¶ɹɥɿɤɢɨɞɹɝɬɨɜɚɪɢɳɨɛɭɥɢɭɜɠɢɜɚɧɧɿɬɨɜɚɪɢɧɟɨɛɯɿɞɧɿ
ɞɥɹ ɩɨɛɭɬɭ ɫɩɨɪɬ ɬɨɜɚɪɢ ɪɨɛɨɬɚ ɿ ɛɿɡɧɟɫ ɨɧɥɚɣɧ ɜ ɧɚɩɪɹɦɤɭ ɭɞɨɫɤɨɧɚɥɟɧɧɹ ɨɫɨɛɢɫɬɨɫɬɿ ɡɚɫɩɨɤɨɽɧɧɹ ɧɚɜɱɚɧɧɹ ɞɿɬɟɣ Ⱦɨɫɥɿɞɠɟɧɨ ɨɫɧɨɜɧɭ
ɫɬɪɚɬɟɝɿɸ ɩɿɞɱɚɫɩɚɧɞɟɦɿʀ&RYLG-19, ɬɨɛɬɨɨɧɥɚɣɧɛɿɡɧɟɫ ɧɚɞɚɧɨɩɟɪɟɥɿɤɧɚɣɛɿɥɶɲɞɨɰɿɥɶɧɢɯɬɚɩɟɪɫɩɟɤɬɢɜɧɢɯɧɚɩɪɹɦɤɿɜɨɧɥɚɣɧ-ɛɿɡɧɟɫɭɩɿɞɱɚɫ
ɤɚɪɚɧɬɢɧɭ. Ɍɚɤɨɠɜɍɤɪɚʀɧɿɩɿɞɱɚɫɤɚɪɚɧɬɢɧɭɛɭɥɚɫɬɜɨɪɟɧɚɿɧɮɨɪɦɚɰɿɣɧɚɩɚɧɟɥɶɹɤɿɧɫɬɪɭɦɟɧɬɦɨɧɿɬɨɪɢɧɝɭɫɨɰɿɚɥɶɧɨ-ɟɤɨɧɨɦɿɱɧɢɯ ɩɨɤɚɡɧɢɤɿɜ
ɧɚɩɟɪɿɨɞɞɿʀɤɚɪɚɧɬɢɧɭɳɨɞɨɡɜɨɥɢɬɶɜɢɡɧɚɱɢɬɢɩɨɬɪɿɛɧɢɣɨɱɚɫɞɥɹɜɿɞɧɨɜɥɟɧɧɹɪɨɛɨɬɢɟɤɨɧɨɦɿɤɢ ɉɪɨɚɧɚɥɿɡɨɜɚɧɨɚɤɬɭɚɥɶɧɿɞɚɧɿɡɰɿɽʀ ɩɚɧɟɥɿ
ȼɨɧɚ ɽɞɨɜɨɥɿɿɧɮɨɪɦɚɬɢɜɧɨɸɿɞɚɽɡɦɨɝɭɨɩɢɬɧɢɦɩɿɞɩɪɢɽɦɰɹɦɦɚɥɨɝɨɬɚɫɟɪɟɞɧɶɨɝɨɛɿɡɧɟɫɭɩɪɨɫɬɟɠɢɬɢɫɬɚɬɢɫɬɢɤɭɡɦɿɧɩɿɞɱɚɫɤɚɪɚɧɬɢɧɭɣ
ɨɰɿɧɢɬɢɞɥɹɫɟɛɟɭɫɿɪɢɡɢɤɢɬɚɩɟɪɟɜɚɝɢɜɥɚɫɧɨʀɝɚɥɭɡɿ. ȼɚɠɥɢɜɨ ɩɨɥɿɩɲɭɜɚɬɢ ɛɿɡɧɟɫ-ɤɥɿɦɚɬɞɥɹɪɟɚɥɿɡɚɰɿʀɩɿɞɩɪɢɽɦɧɢɰɶɤɨɝɨɩɨɬɟɧɰɿɚɥɭɜɭɦɨɜɚɯ
ɩɚɧɞɟɦɿʀ&RYLG-ɧɟɨɛɯɿɞɧɨɿɜɩɨɞɚɥɶɲɨɦɭɩɪɨɜɨɞɢɬɢɞɨɫɥɿɞɠɟɧɧɹɧɚɹɜɧɢɯɩɟɪɟɲɤɨɞɬɚɚɧɚɥɿɡɭɜɚɬɢɚɤɬɭɚɥɶɧɿɣɞɿɽɜɿɫɬɪɚɬɟɝɿʀɞɥɹɪɨɡɜɢɬɤɭ
ɩɿɞɩɪɢɽɦɧɢɰɬɜɚɍɤɪɚʀɧɢ. ȻɭɥɨɡɚɩɪɨɩɨɧɨɜɚɧɨɜɥɚɫɧɟɛɚɱɟɧɧɹɜɩɥɢɜɭɩɚɧɞɟɦɿʀCovid-19 ɧɚɪɨɡɜɢɬɨɤɦɚɥɨɝɨ ɿɫɟɪɟɞɧɶɨɝɨɛɿɡɧɟɫɭ.
Ʉɥɸɱoɜi cɥoɜɚ: ɩɿɞɩɪɢɽɦɧɢɰɬɜɨ; ɦɚɥɿɬɚɫɟɪɟɞɧɿɩɿɞɩɪɢɽɦɫɬɜɚ; ɫɬɪɚɬɟɝɿɹɪɨɡɜɢɬɤɭ ɩɿɞɩɪɢɽɦɧɢɰɬɜɚ; ɩɚɧɞɟɦɿɹCovid-19; ɛɿɡɧɟɫ, ɛɿɡɧɟɫ-
ɧɚɩɪɹɦɤɢ.
ə.ɇ. ɌȼȿɊɋɄȺə, Ɇ ȼ ɅɂɌȼɂɇȿɇɄɈ
ɂɁɆȿɇȿɇɂə ȼ ɋɌɊȺɌȿȽɂɂ ɊȺɁȼɂɌɂə ɆȺɅɈȽɈ ɉɊȿȾɉɊɂɇɂɆȺɌȿɅɖɋɌȼȺ ȼ ɋȼəɁɂ ɋ
ɆɂɊɈȼɈɃ ɉȺɇȾȿɆɂȿɃ COVID-19
ȼɫɬɚɬɶɟɭɤɚɡɚɧɨɤɚɤɢɟɩɪɟɞɩɪɢɹɬɢɹɨɬɧɨɫɹɬɤɦɚɥɨɦɭɢɫɪɟɞɧɟɦɭɛɢɡɧɟɫɭɨɩɪɟɞɟɥɟɧɨ ɢɯɝɥɚɜɧɨɟɩɪɟɢɦɭɳɟɫɬɜɨɉɪɨɜɟɞɟɧɚɧɚɥɢɡɜɥɢɹɧɢɹ
Covid- ɧɚ ɞɟɹɬɟɥɶɧɨɫɬɶ ɨɬɞɟɥɶɧɵɯ ɫɟɤɬɨɪɨɜ ɷɤɨɧɨɦɢɤɢ ɍɤɪɚɢɧɵ ɉɪɟɞɨɫɬɚɜɥɟɧ ɩɟɪɟɱɟɧɶ ɦɟɪɨɩɪɢɹɬɢɣ ɞɥɹ ɫɬɚɛɢɥɶɧɨɝɨ ɭɥɭɱɲɟɧɢɹ
ɮɢɧɚɧɫɨɜɨɣ ɫɢɬɭɚɰɢɢ ɦɚɥɨɝɨ ɢ ɫɪɟɞɧɟɝɨ ɛɢɡɧɟɫɚ ɩɨɫɥɟ ɜɵɯɨɞɚ ɢɯ ɢɡ ɤɚɪɚɧɬɢɧɚ ɉɪɟɞɨɫɬɚɜɥɟɧ ɩɟɪɟɱɟɧɶ ɫɨɫɬɚɜɥɹɸɳɢɯ ɫɬɪɚɬɟɝɢɢ
ɜɨɫɫɬɚɧɨɜɥɟɧɢɹɢɨɫɨɛɨɣɬɚɤɬɢɤɢɩɨɩɪɟɞɨɬɜɪɚɳɟɧɢɸɡɚɤɪɵɬɢɹɦɚɥɨɝɨɢɫɪɟɞɧɟɝɨɛɢɡɧɟɫɚɤɨɬɨɪɵɣɜɵɜɟɥɢɫɨɛɫɬɜɟɧɧɨɩɪɟɞɩɪɢɧɢɦɚɬɟɥɢ
ɍɤɪɚɢɧɵ ɉɨɫɥɟɞɫɬɜɢɹ ɩɚɧɞɟɦɢɢ ɤɨɪɨɧɚɜɢɪɭɫɚ ɫɭɳɟɫɬɜɟɧɧɨ ɜɥɢɹɸɬ ɧɚ ɷɤɨɧɨɦɢɱɟɫɤɨɟ ɪɚɡɜɢɬɢɟ ɝɨɫɭɞɚɪɫɬɜɚ ɢɡ-ɡɚ ɬɨɝɨ ɱɬɨ ɢɦɟɟɬɫɹ
ɡɚɦɟɞɥɟɧɢɟɦɢɪɨɜɨɣɷɤɨɧɨɦɢɤɢɜɰɟɥɨɦɗɬɨɦɨɠɟɬɩɪɢɜɟɫɬɢɤɭɝɚɫɚɧɢɸɞɟɥɨɜɨɣɚɤɬɢɜɧɨɫɬɢɜɍɤɪɚɢɧɟɱɬɨɚɜɬɨɦɚɬɢɱɟɫɤɢɩɪɢɜɟɞɟɬɤɪɨɫɬɭ
ɛɟɡɪɚɛɨɬɢɰɵȻɵɥɨɪɚɫɫɦɨɬɪɟɧɨɤɚɤɢɟɛɢɡɧɟɫ-ɧɚɩɪɚɜɥɟɧɢɹɫɬɚɥɢɢɦɨɝɭɬɫɬɚɬɶɚɤɬɭɚɥɶɧɵɦɢɢɩɟɪɫɩɟɤɬɢɜɧɵɦɢɜɨɜɪɟɦɹɩɚɧɞɟɦɢɢ Covid-
ɜɪɚɡɥɢɱɧɵɯɫɮɟɪɚɯɞɟɹɬɟɥɶɧɨɫɬɢɚɢɦɟɧɧɨɩɪɨɞɭɤɬɵɩɢɬɚɧɢɹɡɞɨɪɨɜɶɟ, ɥɟɤɚɪɫɬɜɚɨɞɟɠɞɚɬɨɜɚɪɵɛɵɜɲɢɟɜɭɩɨɬɪɟɛɥɟɧɢɢɬɨɜɚɪɵ
ɧɟɨɛɯɨɞɢɦɵɟɞɥɹɛɵɬɚɫɩɨɪɬɬɨɜɚɪɵɪɚɛɨɬɚɢɛɢɡɧɟɫɨɧɥɚɣɧɞɥɹɭɫɩɨɤɨɟɧɢɹɨɛɭɱɟɧɢɟɞɥɹɞɟɬɟɣɂɫɫɥɟɞɨɜɚɧɨ ɨɫɧɨɜɧɭɸɫɬɪɚɬɟɝɢɸɜɨ
ɜɪɟɦɹɩɚɧɞɟɦɢɢ&RYLG-ɬɨɟɫɬɶɨɧɥɚɣɧɛɢɡɧɟɫɞɚɧɩɟɪɟɱɟɧɶɧɚɢɛɨɥɟɟɰɟɥɟɫɨɨɛɪɚɡɧɵɯɢɩɟɪɫɩɟɤɬɢɜɧɵɯɧɚɩɪɚɜɥɟɧɢɣɨɧɥɚɣɧ-ɛɢɡɧɟɫɚɜɨ
ɜɪɟɦɹ ɤɚɪɚɧɬɢɧɚ Ɍɚɤɠɟ ɜ ɍɤɪɚɢɧɟ ɜɨ ɜɪɟɦɹ ɤɚɪɚɧɬɢɧɚ ɛɵɥɚ ɫɨɡɞɚɧɚ ɩɚɧɟɥɶ ɤɚɤ ɢɧɫɬɪɭɦɟɧɬ ɦɨɧɢɬɨɪɢɧɝɚ ɫɨɰɢɚɥɶɧɨ-ɷɤɨɧɨɦɢɱɟɫɤɢɯ
ɩɨɤɚɡɚɬɟɥɟɣ ɧɚɩɟɪɢɨɞɞɟɣɫɬɜɢɹɤɚɪɚɧɬɢɧɚɢɜɪɟɦɟɧɢɧɟɨɛɯɨɞɢɦɨɝɨɞɥɹɜɨɫɫɬɚɧɨɜɥɟɧɢɹɪɚɛɨɬɵɷɤɨɧɨɦɢɤɢɉɪɨɚɧɚɥɢɡɢɪɨɜɚɧɵɚɤɬɭɚɥɶɧɵɟ
ɞɚɧɧɵɟ ɢɡ ɷɬɨɣ ɩɚɧɟɥɢ Ɉɧɚ ɞɨɜɨɥɶɧɚ ɢɧɮɨɪɦɚɬɢɜɧɚ ɢ ɩɨɡɜɨɥɹɟɬ ɨɩɵɬɧɵɦ ɩɪɟɞɩɪɢɧɢɦɚɬɟɥɹɦ ɦɚɥɨɝɨ ɢ ɫɪɟɞɧɟɝɨ ɛɢɡɧɟɫɚ ɩɪɨɫɥɟɞɢɬɶ
ɫɬɚɬɢɫɬɢɤɭ ɢɡɦɟɧɟɧɢɣ ɜɨ ɜɪɟɦɹ ɤɚɪɚɧɬɢɧɚ ɢ ɨɰɟɧɢɬɶ ɞɥɹ ɫɟɛɹ ɜɫɟ ɪɢɫɤɢɢ ɩɪɟɢɦɭɳɟɫɬɜɚ ɫɨɛɫɬɜɟɧɧɨɣɨɬɪɚɫɥɢȼɚɠɧɨ ɭɥɭɱɲɚɬɶ ɛɢɡɧɟɫ-
ɤɥɢɦɚɬ ɞɥɹ ɪɟɚɥɢɡɚɰɢɢ ɩɪɟɞɩɪɢɧɢɦɚɬɟɥɶɫɤɨɝɨ ɩɨɬɟɧɰɢɚɥɚ ɜ ɭɫɥɨɜɢɹɯ ɩɚɧɞɟɦɢɢ &RYLG- ɧɟɨɛɯɨɞɢɦɨ ɢ ɜ ɞɚɥɶɧɟɣɲɟɦ ɩɪɨɜɨɞɢɬɶ
ɢɫɫɥɟɞɨɜɚɧɢɹɢɦɟɸɳɢɯɫɹɩɪɟɩɹɬɫɬɜɢɣɢɚɧɚɥɢɡɢɪɨɜɚɬɶɚɤɬɭɚɥɶɧɵɟɢɷɮɮɟɤɬɢɜɧɵɟɫɬɪɚɬɟɝɢɢɞɥɹɪɚɡɜɢɬɢɹɩɪɟɞɩɪɢɧɢɦɚɬɟɥɶɫɬɜɚɍɤɪɚɢɧɵ
Ȼɵɥɨɩɪɟɞɥɨɠɟɧɨɫɨɛɫɬɜɟɧɧɨɟɜɢɞɟɧɢɟɜɥɢɹɧɢɹɩɚɧɞɟɦɢɢ&RYLG-ɧɚɪɚɡɜɢɬɢɟɦɚɥɨɝɨɢɫɪɟɞɧɟɝɨɛɢɡɧɟɫɚ
Ʉɥɸɱɟɜɵɟ cɥoɜɚ: ɩɪɟɞɩɪɢɧɢɦɚɬɟɥɶɫɬɜɨ ɦɚɥɵɟ ɢ ɫɪɟɞɧɢɟ ɩɪɟɞɩɪɢɹɬɢɹ ɫɬɪɚɬɟɝɢɹ ɪɚɡɜɢɬɢɹ ɩɪɟɞɩɪɢɧɢɦɚɬɟɥɶɫɬɜɚ ɩɚɧɞɟɦɢɹ
Covid-ɛɢɡɧɟɫɛɢɡɧɟɫ-ɧɚɩɪɚɜɥɟɧɢɹ.
Y. TVERSKA, M.V. LITVINENKO
CHANGES IN THE SMALL BUSINESSES DEVELOPMENT STRATEGY IN CONNECTION WITH THE
WORLD COVID-19 PANDEMIC
The article examines enterprises belonging to small and medium-sized businesses, their main market advantage is determined. The impact of Covid-19
on the activities of certain sectors of the Ukrainian economy is analyzed in detail. A list of measures was provided to stabilize and improve the financial
situation of small and medium-sized businesses after their release from quarantine. The components of the recovery strategy and special tactics to
prevent the closure of small and medium-sized businesses have been determined, based on information received, in fact, from Ukrainian entrepreneurs.
The consequences of the coronavirus pandemic significantly affect the economic development of the state, leading to a slowdown in the global economy
as a whole. This can lead to the extinction of business activity in Ukraine, which will automatically lead to an increase in unemployment. It was
considered which business areas have become and can become relevant and promising during the Covid-19 pandemic in various fields of activity,
namely: food, health, medicines, clothing, second-hand goods, household goods, sports goods, work and business online in the direction of personal
improvement, calming, teaching children. It is shown that the main business strategy during the Covid-19 pandemic is online business, a list of the most
expedient and promising areas of online business during quarantine is given. Also in Ukraine, during the quarantine, an information panel was created
as a tool for monitoring socio-economic indicators for the period of the quarantine, which will determine the time required to restore the economy. The
current data of this panel have been analyzed, its informativeness has been established, which allows experienced small and medium-sized businesses
to track the statistics of changes during quarantine and assess for themselves all the risks and benefits of their own industry. The study shows the
importance of improving the business climate for realizing entrepreneurial potential in the context of the Covid-19 pandemic. It is necessary to further
conduct research on existing obstacles and analyze relevant and effective strategies for the development of entrepreneurship in Ukraine. As a result,
they proposed their own vision of the impact of the Covid-19 pandemic on the development of small and medium-sized businesses.
Keywords: entrepreneurship; small and medium-sized enterprises; entrepreneurship development strategy; pandemic Covid-19; business,
business lines.
© ə.Ɇ. Ɍɜɟɪɫɶɤɚ,ɆȼɅɿɬɜɢɧɟɧɤɨ, 2021
Вісник НТУ «ХПІ» (економічні науки) 43
Вісник НТУ «ХПІ» Економічні науки
ȼcɬɭɩ ɋɜɿɬɨɜɚ ɩɚɧɞɟɦɿɹ &RYLG- ɩɪɢɡɜɟɥɚ ɞɨ ɜɫɿɯ ɩɚɰɿɽɧɬɿɜ ɭ ɪɚɡɿ ɧɨɜɢɯ ɦɨɠɥɢɜɢɯ ɫɩɚɥɚɯɿɜ
ɪɿɡɤɨɝɨ ɡɝɨɪɬɚɧɧɹ ɞɿɹɥɶɧɨɫɬɿ ɦɚɥɢɯ ɬɚ ɫɟɪɟɞɧɿɯ ɩɚɧɞɟɦɿʀ
ɩɿɞɩɪɢɽɦɫɬɜɜɍɤɪɚʀɧɿ Ɂɚɛɟɡɩɟɱɢɜɲɢɧɟɨɛɯɿɞɧɭɫɩɪɨɦɨɠɧɿɫɬɶɦɟɞɢɱɧɨʀ
Ɋɢɡɢɤɢ ɹɤɿ ɽ ɤɪɢɬɢɱɧɢɦɢ ɞɥɹ ɧɚɰɿɨɧɚɥɶɧɨɝɨ ɫɢɫɬɟɦɢ ɍɪɹɞ ɩɨɱɚɜ ɩɟɪɟɯɿɞ ɞɨ ɚɞɚɩɬɢɜɧɨʀ ɦɨɞɟɥɿ
ɩɿɞɩɪɢɽɦɧɢɰɬɜɚ ɛɭɥɢ ɨɛɭɦɨɜɥɟɧɿ ɤɚɪɚɧɬɢɧɧɢɦɢ ɤɚɪɚɧɬɢɧɭɡɚɫɧɨɜɚɧɨʀɧɚɪɢɡɢɤ-ɨɪɿɽɧɬɨɜɚɧɨɦɭɩɿɞɯɨɞɿ
ɨɛɦɟɠɟɧɧɹɦɢ ɧɚ ɡɞɿɣɫɧɟɧɧɹ ɨɤɪɟɦɢɯ ɜɢɞɿɜ Ɍɚɤɚ ɦɨɞɟɥɶ ɞɨɡɜɨɥɢɥɚ ɡɚɛɟɡɩɟɱɢɬɢ ɮɭɧɤɰɿɨɧɭɜɚɧɧɹ
ɟɤɨɧɨɦɿɱɧɨʀɞɿɹɥɶɧɨɫɬɿ ɟɤɨɧɨɦɿɤɢ ɬɚ ɡ ɧɚɣɦɟɧɲɢɦɢ ɜɬɪɚɬɚɦɢ ɡɚɩɨɛɿɝɬɢ
Ɂɝɨɪɬɚɧɧɹ ɦɚɥɨɝɨ ɩɿɞɩɪɢɽɦɧɢɰɬɜɚ ɡɞɚɬɧɟ ɩɨɲɢɪɟɧɧɸ Covid-19 ȼ ɫɜɨɸ ɱɟɪɝɭ ɧɚɫɟɥɟɧɧɹ ɬɚ
ɫɩɪɢɱɢɧɢɬɢ ɪɭɣɧɿɜɧɿ ɫɢɫɬɟɦɧɿ ɧɚɫɥɿɞɤɢ ɞɥɹ ɛɿɡɧɟɫɩɨɜɢɧɧɿɩɨɫɬɿɣɧɨɛɭɬɢɝɨɬɨɜɢɦɢɞɨɩɟɪɟɯɨɞɭɧɚ
ɧɚɰɿɨɧɚɥɶɧɨʀ ɟɤɨɧɨɦɿɤɢ ɬɚɤɿ ɹɤ ɫɩɚɞ ȼȼɉ ɬɚ ɧɨɜɿɫɨɰɿɚɥɶɧɿɫɬɚɧɞɚɪɬɢ
ɩɨɝɿɪɲɟɧɧɹ ɿɧɲɢɯ ɦɚɤɪɨɟɤɨɧɨɦɿɱɧɢɯ ɩɨɤɚɡɧɢɤɿɜ Ɋɚɡɨɦɡɬɢɦɨɛɦɟɠɭɜɚɥɶɧɿɡɚɯɨɞɢɞɥɹɩɨɪɹɬɭɧɤɭ
ɞɟɫɬɚɛɿɥɿɡɚɰɿɹ ɛɚɧɤɿɜɫɶɤɨʀ ɫɢɫɬɟɦɢ ɱɟɪɟɡ ɞɟɮɨɥɬɢ ɥɸɞɫɶɤɢɯ ɠɢɬɬɿɜ ɜɤɪɚɣ ɧɟɝɚɬɢɜɧɨ ɜɩɥɢɧɭɥɢ ɧɚ
ɫɭɛ¶ɽɤɬɿɜ ɩɿɞɩɪɢɽɦɧɢɰɬɜɚ ɬɚ ɮɿɡɢɱɧɢɯ ɨɫɿɛ- ɞɿɹɥɶɧɿɫɬɶ ɛɿɡɧɟɫɭ ȼɟɥɢɤɚ ɤɿɥɶɤɿɫɬɶ ɩɿɞɩɪɢɽɦɫɬɜ
ɩɨɡɢɱɚɥɶɧɢɤɿɜɹɤɿɡɚɥɢɲɢɥɢɫɹɛɟɡɪɨɛɨɬɢɡɛɿɥɶɲɟɧɧɹ ɪɿɡɧɢɯ ɫɟɤɬɨɪɿɜɟɤɨɧɨɦɿɤɢɡɿɬɤɧɭɥɚɫɹɡɧɟɦɨɠɥɢɜɿɫɬɸ
ɨɛɫɹɝɿɜ ɛɟɡɪɨɛɿɬɬɹ ɧɚɪɨɳɟɧɧɹ ɞɟɛɿɬɨɪɫɶɤɨʀ ɬɚ ɩɪɨɜɚɞɢɬɢ ɝɨɫɩɨɞɚɪɫɶɤɭ ɞɿɹɥɶɧɿɫɬɶ ɜɬɪɚɬɢɥɚ ɞɨɯɨɞɢ
ɤɪɟɞɢɬɨɪɫɶɤɨʀɡɚɛɨɪɝɨɜɚɧɨɫɬɿ Ⱦɿɹɥɶɧɿɫɬɶ ɿɧɲɢɯ ɩɿɞɩɪɢɽɦɫɬɜ ɛɭɥɚ ɫɭɬɬɽɜɨ
ɉɪɨɛɥɟɦɢ ɧɟɪɿɜɧɨɦɿɪɧɨɝɨ ɜɩɥɢɜɭ ɤɚɪɚɧɬɢɧɭ ɧɚ ɨɛɦɟɠɟɧɚ [11].
ɨɤɪɟɦɿ ɫɟɝɦɟɧɬɢ ɩɿɞɩɪɢɽɦɧɢɰɬɜɚ ɛɭɥɢ ɡɚɝɨɫɬɪɟɧɿ Ɂ ɩɨɱɚɬɤɨɦ ɤɚɪɚɧɬɢɧɭ ɦɚɥɨɦɭ ɿ ɫɟɪɟɞɧɶɨɦɭ
ɤɚɪɚɧɬɢɧɧɢɦɢ ɡɚɯɨɞɚɦɢ ɧɚ ɧɚɰɿɨɧɚɥɶɧɨɦɭ ɬɚ ɛɿɡɧɟɫɭ ɜ ɍɤɪɚʀɧɿ ɨɫɨɛɥɢɜɨ ɡɚɞɿɹɧɨɦɭ ɭ ɫɮɟɪɿ
ɦɿɫɰɟɜɨɦɭɪɿɜɧɹɯ ɨɛɫɥɭɝɨɜɭɜɚɧɧɹ ɪɨɡɜɚɝ ɿ ɯɚɪɱɭɜɚɧɧɹ ɞɨɜɟɥɨɫɹ
Ⱥɧɚɥiɡ cɬɚɧɭ ɩɢɬɚɧɧɹ. Ⱦɨ ɦɚɥɨɝɨ ɿ ɫɟɪɟɞɧɶɨɝɨ ɡɚɤɪɢɬɢɫɹ Ⱦɟɹɤɢɦ ɤɨɦɩɚɧɿɹɦ ɳɟ ɜɞɚɥɨɫɹ ɩɟɪɟɣɬɢ ɧɚ
ɛɿɡɧɟɫɭ ɡɚɪɚɯɨɜɭɸɬɶ ɩɿɞɩɪɢɽɦɫɬɜɚ ɹɤɿ ɡɚ ɤɿɥɶɤɿɫɬɸ ɿɧɲɿ ɮɨɪɦɢ ɪɨɛɨɬɢ ɨɞɧɚɤ ɬɚɤɚ ɪɟɫɬɪɭɤɬɭɪɢɡɚɰɿɹ
ɩɪɚɰɿɜɧɢɤɿɜ ɨɛɨɪɨɬɭ ɿ ɞɨɯɨɞɭ ɧɟ ɩɟɪɟɜɢɳɭɸɬɶ ɜɢɦɚɝɚɥɚɡɧɚɱɧɨɝɨɫɤɨɪɨɱɟɧɧɹɩɟɪɫɨɧɚɥɭɉɪɢɰɶɨɦɭ
ɭɫɬɚɧɨɜɥɟɧɨʀɦɟɠɿ>1]. ɡɚɥɢɲɚɸɬɶɫɹɡɨɛɨɜ¶ɹɡɚɧɧɹɤɨɦɩɚɧɿɣɩɟɪɟɞɧɚɣɧɹɬɢɦɢ
Ƚɨɥɨɜɧɚ ɩɟɪɟɜɚɝɚ ɩɿɞɩɪɢɽɦɫɬɜ ɦɚɥɨɝɨ ɬɚ ɩɪɚɰɿɜɧɢɤɚɦɢ – ɡɚɪɩɥɚɬɢ ɦɚɸɬɶ ɛɭɬɢ ɜɢɩɥɚɱɟɧɿ ɧɟ
ɫɟɪɟɞɧɶɨɝɨɛɿɡɧɟɫɭ – ɡɞɚɬɧɿɫɬɶɲɜɢɞɤɨɚɞɚɩɬɭɜɚɬɢɫɹɞɨ ɦɨɠɧɚ ɞɨɩɭɫɤɚɬɢ ɡɜɿɥɶɧɟɧɶ ɚ ɜɿɞɩɭɫɬɤɚ ɡɚ ɫɜɿɣ
ɡɦɿɧ ɹɤɿ ɦɨɠɭɬɶ ɜɩɥɢɧɭɬɢ ɧɚ ɟɤɨɧɨɦɿɱɧɿ ɿ ɫɨɰɿɚɥɶɧɿ ɪɚɯɭɧɨɤ ɞɥɹ ɛɚɝɚɬɶɨɯ ɩɪɚɰɿɜɧɢɤɿɜ ɽ ɧɟɩɨɫɢɥɶɧɢɦ
ɩɟɪɟɬɜɨɪɟɧɧɹ ɜ ɞɟɪɠɚɜɿ ɉɪɨɬɟ ɰɟɣ ɫɟɝɦɟɧɬ ɩɪɚɰɸɽ ɬɹɝɚɪɟɦ>1].
ɧɟɫɬɚɛɿɥɶɧɨɿɜɭɦɨɜɚɯɤɪɢɡɢɜɩɨɪɿɜɧɹɧɧɿɡɞɿɹɥɶɧɿɫɬɸ ȾɨɰɿɥɶɧɢɦɽɩɪɨɜɟɞɟɧɧɹɚɧɚɥɿɡɭɜɩɥɢɜɭCovid-19
ɜɟɥɢɤɨɝɨ ɛɿɡɧɟɫɭ ʀɯ ɞɿɹɥɶɧɿɫɬɶ ɛɿɥɶɲɟ ɩɿɞɞɚɽɬɶɫɹ ɧɚɞɿɹɥɶɧɿɫɬɶɨɤɪɟɦɢɯɫɟɤɬɨɪɿɜɟɤɨɧɨɦɿɤɢɍɤɪɚʀɧɢ
ɧɟɝɚɬɢɜɧɢɦ ɡɦɿɧɚɦ ɟɤɨɧɨɦɿɱɧɨɝɨ ɿ ɩɨɥɿɬɢɱɧɨɝɨ Ɍɚɤ ɧɚ ɪɢɧɤɭ ɧɟɪɭɯɨɦɨɫɬɿ ɡɚ ɞɚɧɢɦɢ ɫɟɪɜɿɫɭ
ɫɟɪɟɞɨɜɢɳɚ ɤɪɚʀɧɢ >2 ɫ –@ ȼ ɍɤɪɚʀɧɿ ɭɦɨɜɢ ɩɨɞɨɛɨɜɨʀ ɨɪɟɧɞɢ ɠɢɬɥɚ 'RERYR ɰɿɧɢ ɧɚ ɨɪɟɧɞɭ
ɮɭɧɤɰɿɨɧɭɜɚɧɧɹ ɦɚɥɨɝɨ ɩɿɞɩɪɢɽɦɧɢɰɬɜɚ ɦɚɥɢ ɞɨɜɨɥɿ ɧɟɪɭɯɨɦɨɫɬɿ ɜɩɚɥɢ ɩɪɢɛɥɢɡɧɨ ɭ ɬɪɢ ɪɚɡɢ Ʉɿɥɶɤɿɫɬɶ
ɛɚɝɚɬɨ ɧɟɞɨɥɿɤɿɜ ɧɚɜɿɬɶ ɞɨ ɩɨɱɚɬɤɭ ɤɚɪɚɧɬɢɧɧɢɯ ɡɚɦɨɜɥɟɧɶ ɜɟɥɢɤɨʀ ɫɥɭɠɛɢ ɬɚɤɫɿ %RQG ɹɤɚ ɩɪɚɰɸɽ ɜ
ɨɛɦɟɠɟɧɶ ɉɪɨɛɥɟɦɢ ɫɬɚɥɨɝɨ ɪɨɡɜɢɬɤɭ ɿ ɡɪɨɫɬɚɧɧɹ ɄɢɽɜɿɬɚɈɞɟɫɿɜɩɚɥɚɦɚɣɠɟɭɬɪɢɪɚɡɢɡɚɫɥɨɜɚɦɢʀʀ
ɩɿɞɩɪɢɽɦɧɢɰɬɜɚ ɨɛɭɦɨɜɥɟɧɿ ɧɚɹɜɧɿɫɬɸ ɛɚɝɚɬɶɨɯ ɡɚɫɧɨɜɧɢɤɚ ɉɟɬɪɚ Ɉɛɭɯɨɜɚ ɓɨ ɫɬɨɫɭɽɬɶɫɹ ɫɭɞɨɜɨʀ
ɩɟɪɟɲɤɨɞ ɳɨ ɭ ɫɜɨɸ ɱɟɪɝɭ ɜɩɥɢɜɚɽ ɧɚ ɫɨɰɿɚɥɶɧɨ- ɫɢɫɬɟɦɢ ɬɨ ɩɿɞ ɱɚɫ ɤɚɪɚɧɬɢɧɭ ɜ ɍɤɪɚʀɧɿ ɛɭɥɨ
ɟɤɨɧɨɦɿɱɧɭɿɩɨɥɿɬɢɱɧɭɫɬɚɛɿɥɶɧɿɫɬɶɜɞɟɪɠɚɜɿ>3ɫ- ɩɟɪɟɧɟɫɟɧɨ ɜɠɟ ɩɨɧɚɞ ɫɭɞɿɜ Ȼɿɥɶɲ ɬɨɝɨ ɡɚɪɚɡ
73]. ɱɚɫɬɢɧɭɫɭɞɨɜɢɯɡɚɫɿɞɚɧɶɩɟɪɟɧɨɫɹɬɶɧɚɧɟɜɢɡɧɚɱɟɧɢɣ
Ɇɟɬɚ ɪoɛoɬɢ. Ɇɟɬoɸɞɚɧoʀcɬɚɬɬi ɽɞocɥiɞɠɟɧɧɹ ɬɟɪɦɿɧɚɳɟɱɚɫɬɢɧɭɫɩɪɚɜɩɪɨɩɨɧɭɸɬɶɪɨɡɝɥɹɧɭɬɢɛɟɡ
ɫɬɪɚɬɟɝɿɣ ɪɨɡɜɢɬɤɭɦɚɥɨɝɨɩɿɞɩɪɢɽɦɧɢɰɬɜɚɭɡɜ ɹɡɤɭɡɿ ɭɱɚɫɬɿɫɬɨɪɿɧ>@.
ɫɜɿɬɨɜɨɸ ɩɚɧɞɟɦɿɽɸ &RYLG-19, ɪɨɡɥɹɞ ɧɨɜɢɯ Ⱦɥɹ ɫɬɚɛɿɥɶɧɨɝɨ ɩɨɥɿɩɲɟɧɧɹ ɮɿɧɚɧɫɨɜɨʀ ɫɢɬɭɚɰɿʀ
ɩɟɪɫɩɟɤɬɢɜɧɢɯ ɣ ɚɤɬɭɚɥɶɧɢɯ ɛɿɡɧɟɫ-ɧɚɩɪɹɦɿɜ ɩɿɞ ɱɚɫ ɦɚɥɨɝɨ ɿ ɫɟɪɟɞɧɶɨɝɨ ɛɿɡɧɟɫɭ ɩɿɫɥɹ ɜɢɯɨɞɭ ʀɯ ɿɡ
ɤɚɪɚɧɬɢɧɭ. ɤɚɪɚɧɬɢɧɭɧɟɨɛɯɿɞɧɨɩɪɨɜɨɞɢɬɢɬɚɤɿɡɚɯɨɞɢɹɤ
Ⱥɧɚɥɿɡ ocɧoɜɧɢɯ ɞocɹɝɧɟɧɶ ɿ ɥɿɬɟɪɚɬɭɪɢ. - ɪɟɫɬɪɭɤɬɭɪɢɡɚɰɿɹ ɬɚ ɜɿɞɬɟɪɦɿɧɭɜɚɧɧɹ ɛɨɪɝɿɜ ɬɚ
Ⱦɨɫɥɿɞɠɟɧɧɸ ɩɪɨɛɥɟɦɢ ɫɭɱɚɫɧɨɝɨ ɫɬɚɧɭ ɬɚ ɪɨɡɜɢɬɤɭ ɩɨɡɢɤɜɿɞɩɚɪɬɧɟɪɿɜɿɮɿɧɚɧɫɨɜɢɯɡɚɤɥɚɞɿɜ
ɩɿɞɩɪɢɽɦɧɢɰɬɜɚ ɜ ɍɤɪɚʀɧɿ ɯɚɪɚɤɬɟɪɧɿ ɪɢɫɢ - ɞɨɦɨɜɥɹɬɢɫɶɩɪɨɡɧɚɱɧɭɫɤɢɞɤɭɧɚɭɦɨɜɢɨɩɥɚɬɢ
ɮɨɪɦɭɜɚɧɧɹ ɫɟɪɟɞɨɜɢɳɚ ɛɿɡɧɟɫɭ ɨɫɨɛɥɢɜɨɫɬɿ ɨɪɟɧɞɢɧɟɪɭɯɨɦɨɫɬɿɚɛɨɯɨɱɚɛɜɿɞɬɟɪɦɿɧɭɜɚɧɧɹ
ɞɟɪɠɚɜɧɨʀɩɨɥɿɬɢɤɢɩɿɞɬɪɢɦɤɢɦɚɥɨɝɨɩɿɞɩɪɢɽɦɧɢɰɬɜɚ - ɜɜɟɫɬɢ ɫɩɪɨɳɟɧɭ ɫɢɫɬɟɦɭ ɨɩɨɞɚɬɤɭɜɚɧɧɹ ɞɥɹ
ɬɚ ɚɫɩɟɤɬɢ ɫɬɪɚɬɟɝɿɣ ɣɨɝɨ ɪɨɡɜɢɬɤɭ ɜ ɍɤɪɚʀɧɿ ɦɚɤɫɢɦɚɥɶɧɨʀ ɤɿɥɶɤɨɫɬɿ ɫɩɿɜɪɨɛɿɬɧɢɤɿɜ ɡ ɦɟɬɨɸ
ɞɨɫɥɿɞɠɭɜɚɥɢɬɚɤɿɭɤɪɚʀɧɫɶɤɿɧɚɭɤɨɜɰɿɹɤȽȺɅɟɯ>4, ɡɧɢɠɟɧɧɹɩɨɞɚɬɤɨɜɨɝɨɧɚɜɚɧɬɚɠɟɧɧɹ
ɫ–@Ɂɋȼɚɪɧɚɥɿɣ>5ɫF@ɋɉɨɩɨɜ - ɧɟɤɪɢɬɢɱɧɢɣɩɟɪɫɨɧɚɥɧɟɨɛɯɿɞɧɨɫɤɨɪɨɬɢɬɢɚɛɨ
[6ɫ–@ȼȼȼɢɝɨɜɫɶɤɚ>7ɫ–@ȼɆȽɟɽɰɶ>8, ɜɿɞɩɪɚɜɢɬɢ ɜ ɬɢɦɱɚɫɨɜɿ ɜɿɞɩɭɫɬɤɢ ɛɟɡ ɨɩɥɚɬɢ ɩɪɢ
F@ɋȽȾɪɢɝɚ>9ɫ@ȼȼɉɚɩɩ>10ɫ– ɰɶɨɦɭɝɚɪɚɧɬɭɜɚɬɢɡɚɯɢɫɬɩɿɞɱɚɫɤɪɢɡɢȺɛɢɭɧɢɤɧɭɬɢ
@ɌȺɉɿɯɧɹɤ>2ɫ–@ɬɚɿɧ ɫɤɨɪɨɱɟɧɧɹɹɤɳɨɽɬɚɤɚɦɨɠɥɢɜɿɫɬɶɩɟɪɫɨɧɚɥɦɨɠɧɚ
ȼɢɤɥɚɞɟɧɧɹocɧoɜɧoɝo ɦɚɬɟɪiɚɥɭɞocɥiɞɠɟɧɧɹ. ɬɚɤɨɠ ɩɟɪɟɜɟɫɬɢ ɧɚ ɿɧɲɿ ɬɢɩɢ ɪɨɛɨɬɢ ɧɚɩɪɢɤɥɚɞ
Ʉɚɪɚɧɬɢɧ ɛɭɜ ɜɢɦɭɲɟɧɢɦ ɡɚɯɨɞɨɦ ɳɨ ɞɨɡɜɨɥɢɜ ɪɨɡɪɨɛɥɟɧɧɹ ɧɨɜɢɯ ɩɨɫɥɭɝ ɿ ɩɪɨɞɭɤɬɿɜ ɩɨɩɢɬ ɧɚ ɹɤɿ
ɭɧɢɤɧɭɬɢɡɧɚɱɧɢɯɜɬɪɚɬɧɚɩɟɪɲɨɦɭɟɬɚɩɿɩɨɲɢɪɟɧɧɹ ɡ¶ɹɜɢɜɫɹɩɿɞɱɚɫɤɪɢɡɢɚɛɨɩɥɚɧɭɜɚɧɧɹɿɩɿɞɝɨɬɨɜɤɚɞɨ
ɡɚɯɜɨɪɸɜɚɧɧɹ ɬɚ ɩɿɞɝɨɬɭɜɚɬɢ ɦɟɞɢɱɧɭ ɫɢɫɬɟɦɭ ɞɨ ɜɿɞɧɨɜɥɟɧɧɹɪɨɛɨɬɢɤɨɦɩɚɧɿʀɩɿɫɥɹɤɪɢɡɢ
ɛɨɪɨɬɶɛɢ ɡ Covid-19 ɇɚ ɫɶɨɝɨɞɧɿ ɦɟɞɢɱɧɚ ɫɢɫɬɟɦɚ ɜ - ɧɚɣɦ ɧɨɜɨɝɨ ɩɟɪɫɨɧɚɥɭ ɧɟɨɛɯɿɞɧɨ ɨɛɦɟɠɢɬɢ
ɛɿɥɶɲɨɫɬɿ ɪɟɝɿɨɧɿɜ ɝɨɬɨɜɚ ɞɨ ɡɚɛɟɡɩɟɱɟɧɧɹ ɥɿɤɭɜɚɧɧɹ ɇɚɪɚɡɿɧɚɹɜɧɟɡɧɢɠɟɧɧɹɪɢɧɤɨɜɢɯɡɚɪɩɥɚɬɞɥɹɩɟɜɧɢɯ
44 № 2’2021 ISSN 2519-4461 (print)
№ 2’2021 ISSN 2519-4461 (print)
ɩɪɨɮɟɫɿɣ ɿ ɧɚ ɪɢɧɤɭ ɡCɹɜɢɬɶɫɹ ɛɚɝɚɬɨ ɜɿɥɶɧɢɯ Ɂɞɨɪɨɜ ɹɇɚɛɭɥɚɧɟɛɭɜɚɥɨʀ ɪɚɧɿɲɟɩɨɩɭɥɹɪɧɨɫɬɿ
ɩɪɨɮɟɫɿɨɧɚɥɿɜ>@ ɨɧɥɚɣɧ-ɞɿɚɝɧɨɫɬɢɤɚɿɞɨɩɨɦɨɝɚɚɞɠɟɩɿɞɱɚɫɤɚɪɚɧɬɢɧɭ
- ɜɚɪɬɿɫɬɶ ɪɨɛɿɬ ɤɨɧɫɭɥɶɬɚɧɬɿɜ ɹɤɿ ɞɨɩɨɦɚɝɚɸɬɶ ɞɨɛɪɚɬɢɫɹ ɞɨ ɥɿɤɚɪɧɿ ɫɬɚɥɨ ɛɿɥɶɲ ɫɤɥɚɞɧɨ ɬɚ ɣ
ɤɨɦɩɚɧɿʀ ɧɟ ɡɚɤɪɢɬɢɫɶ ɲɥɹɯɨɦ ɩɨɲɭɤɭ ɧɨɜɨʀ ɧɟɛɟɡɩɟɱɧɨ ɚɞɠɟ ɫɤɭɩɱɟɧɧɹ ɯɜɨɪɢɯ ɡɛɿɥɶɲɭɽ ɪɢɡɢɤ
ɚɤɬɭɚɥɶɧɨʀɛɿɡɧɟɫ-ɦɨɞɟɥɿɧɟɨɛɯɿɞɧɨɤɨɦɩɟɧɫɭɜɚɬɢ ɡɚɪɚɠɟɧɧɹ Ɍɚɤɨɠ ɩɨɩɭɥɹɪɧɢɦ ɫɬɚɜ ɩɪɨɞɚɠ ɧɚɛɨɪɿɜ
- ɩɿɞɬɪɢɦɭɜɚɬɢ ɩɿɞɩɪɢɽɦɫɬɜɚ ɹɤɿ ɩɟɪɟɣɲɥɢ ɜ ɥɿɤɭɜɚɧɧɹ ɣ ɚɧɚɥɨɝɿɱɧɿ ɜɟɬɟɪɢɧɚɪɧɿ ɩɨɫɥɭɝɢ ɞɥɹ
ɨɧɥɚɣɧɲɥɹɯɨɦɧɚɞɚɧɧɹɩɿɥɶɝɚɛɨɩɪɹɦɨʀɞɨɩɨɦɨɝɢ ɬɜɚɪɢɧ
- ɞɟɪɠɚɜɧɿ ɡɚɤɭɩɿɜɥɿ ɞɥɹ ɩɿɞɬɪɢɦɤɢ ɦɚɥɨɝɨ ɿ Ʌɿɤɢ ɇɚɣɛɿɥɶɲ ɩɟɪɫɩɟɤɬɢɜɧɢɣ ɬɚ ɪɟɧɬɚɛɟɥɶɧɢɣ
ɫɟɪɟɞɧɶɨɝɨɛɿɡɧɟɫɭ>1]. ɛɿɡɧɟɫ-ɧɚɩɪɹɦɨɤɩɿɞɱɚɫɩɚɧɞɟɦɿʀ&RYLG-ȼɚɤɰɢɧɚɰɿɹ
ɋɥɿɞ ɡɚɡɧɚɱɢɬɢ ɳɨ ɛɭɞɶ-ɹɤɚ ɤɪɢɡɚ – ɰɟ ɿ ɡɚɫɨɛɢ ɚɧɬɢɜɿɪɭɫɧɨɝɨ ɿ ɚɧɬɢɛɚɤɬɟɪɿɚɥɶɧɨɝɨ ɡɚɯɢɫɬɭ
ɦɨɠɥɢɜɿɫɬɶɞɥɹɬɪɚɧɫɮɨɪɦɚɰɿʀɬɚɪɨɡɜɢɬɤɭɛɿɡɧɟɫɭɉɿɞ ɜɢɣɲɥɢɧɚɧɨɜɢɣɪɿɜɟɧɶɩɪɨɞɚɠɿɜɋɬɚɥɢɩɨɩɭɥɹɪɧɢɦɢ
ɱɚɫ ɤɪɢɡɢ ɛɭɞɭɬɶ ɡɦɿɧɸɜɚɬɢɫɹ ɜɩɨɞɨɛɚɧɧɹ ɿ ɩɨɩɢɬ ɹɤɬɪɚɞɢɰɿɣɧɿɬɚɨɛɨɜ ɹɡɤɨɜɿɬɚɤɿɩɪɨɮɿɥɚɤɬɢɱɧɿɡɚɫɨɛɢ
ɫɩɨɠɢɜɚɱɿɜɡ¶ɹɜɥɹɬɶɫɹɧɨɜɿɧɿɲɿɞɥɹɛɿɡɧɟɫɭȼɚɠɥɢɜɨ ɥɿɤɭɜɚɧɧɹ Ʌɨɝɿɱɧɨ ɳɨ ɥɸɞɢ ɩɨɱɢɧɚɸɬɶ ɛɿɥɶɲɟ
ɧɟ ɩɪɨɩɭɫɬɢɬɢ ɬɚɤɿ ɦɨɠɥɢɜɨɫɬɿ ɿ ɭɤɪɚʀɧɫɶɤɢɦ ɞɨɝɥɹɞɚɬɢ ɡɚ ɫɨɛɨɸ ɬɨɦɭ ɦɨɠɧɚ ɡɨɫɟɪɟɞɢɬɢɫɶ ɧɚ
ɩɿɞɩɪɢɽɦɰɹɦ ɩɪɨɞɚɠɿ ɡɚɫɨɛɿɜ ɨɫɨɛɢɫɬɨʀ ɝɿɝɿɽɧɢ ɓɟ ɨɞɧɢɦ
Ɇɨɠɧɚɜɩɟɜɧɟɧɨɫɬɜɟɪɞɠɭɜɚɬɢɳɨɪɟɚɤɰɿɹɬɚɞɿʀ ɩɟɪɫɩɟɤɬɢɜɧɢɦ ɛɿɡɧɟɫ-ɧɚɩɪɹɦɤɨɦ ɽ ɩɪɨɞɚɠ
ɦɚɥɨɝɨ ɛɿɡɧɟɫɭ ɩɿɞ ɱɚɫ ɤɪɢɡɢ ɦɚɸɬɶ ɛɭɬɢ ɲɜɢɞɤɢɦɢ ɤɨɧɬɪɚɰɟɩɬɢɜɿɜ ɩɨ-ɩɟɪɲɟ ɥɸɞɢ ɦɟɧɲɟ ɯɨɱɭɬɶ
Ȼɭɞɶ-ɹɤɿ ɩɥɚɧɢ ɬɚ ɫɬɪɚɬɟɝɿʀ ɧɟɨɛɯɿɞɧɨ ɩɨɫɬɿɣɧɨ ɡɚɜɨɞɢɬɢ ɞɿɬɟɣ ɩɿɞ ɱɚɫ ɤɪɢɡɢ ɩɨ-ɞɪɭɝɟ ɰɿɥɶɨɜɚ
ɩɟɪɟɝɥɹɞɚɬɢɡɚɥɟɠɧɨɜɿɞɡɦɿɧɫɢɬɭɚɰɿʀɌɚɤɨɠɜɚɠɥɢɜɨ ɚɭɞɢɬɨɪɿɹ ɞɭɠɟ ɜɟɥɢɤɚ ɿ ɪɢɡɢɤɢ ɜɯɨɞɠɟɧɧɹ ɧɚ ɪɢɧɨɤ
ɳɨɛ ɤɨɨɪɞɢɧɚɰɿɹ ɬɚɤɢɯ ɞɿɣ ɜɿɞɛɭɜɚɥɚɫɶ ɡɚɜɞɹɤɢ ɧɢɡɶɤɿ
ɥɿɞɟɪɫɬɜɭɜɥɚɫɧɢɤɿɜɚɛɨɤɟɪɿɜɧɢɤɿɜɤɨɦɩɚɧɿɣ>1]. Ɉɞɹɝɑɟɪɟɡɬɟɳɨɥɸɞɢɛɿɥɶɲɿɫɬɶɜɿɥɶɧɨɝɨɱɚɫɭ
ȼɚɠɥɢɜɨ ɜɿɞɦɿɬɢɬɢ ɳɨ ɩɿɞɩɪɢɽɦɰɿ ɍɤɪɚʀɧɢ ɩɪɨɜɨɞɹɬɶ ɜɞɨɦɚ ɬɨ ɦɨɠɧɚ ɜɜɿɣɬɢ ɧɚ ɪɢɧɨɤ ɡ
ɜɢɜɟɥɢ ɜɥɚɫɧɭ ɫɬɪɚɬɟɝɿɸ ɜɿɞɧɨɜɥɟɧɧɹ ɣ ɨɫɨɛɥɢɜɭ ɟɤɫɤɥɸɡɢɜɧɢɦɢ ɬɨɜɚɪɚɦɢ ɜɥɚɫɧɨɝɨ ɜɢɪɨɛɧɢɰɬɜɚ
ɬɚɤɬɢɤɭ ɳɨɞɨ ɡɚɩɨɛɿɝɚɧɧɹ ɡɚɤɪɢɬɬɹ ɦɚɥɨɝɨ ɿ ɬɚɤɢɦɢɹɤɬɪɟɧɢɤɢɫɩɨɪɬɤɨɫɬɸɦɢɩɿɠɚɦɢɬɚɩɨɱɤɢɿ
ɫɟɪɟɞɧɶɨɝɨɛɿɡɧɟɫɭɹɤɚɜɤɥɸɱɚɽ ɛɭɞɶ-ɹɤɢɣɿɧɲɢɣɡɪɭɱɧɢɣɨɞɹɝɞɥɹɞɨɦɭ
- ɧɟɨɛɯɿɞɧɿɫɬɶ ɨɩɬɢɦɿɡɭɜɚɬɢ ɜɢɬɪɚɬɢ ɬɨɬɚɥɶɧɨ ɜ Ɍɨɜɚɪɢɳɨɛɭɥɢɭɜɠɢɜɚɧɧɿȼɰɿɣɫɮɟɪɿɛɭɞɭɬɶ
ɭɫɶɨɦɭ ɩɨɩɭɥɹɪɧɿ ɤɨɦɿɫɿɣɧɿ ɦɚɝɚɡɢɧɢ ɳɨ ɩɪɚɰɸɸɬɶ ɨɧɥɚɣɧ
- ɜɟɫɬɢ ɩɟɪɟɝɨɜɨɪɢ ɳɨɞɨ ɡɦɟɧɲɟɧɧɹ ɪɨɡɦɿɪɭ ɚɞɠɟɥɸɞɢɟɤɨɧɨɦɥɹɬɶɜɤɪɢɡɭɆɚɣɠɟɧɿɯɬɨɧɟɪɨɛɢɬɶ
ɨɪɟɧɞɢɚɬɚɤɨɠɳɨɞɨɜɿɞɫɬɪɨɱɟɧɧɹɨɩɥɚɬɢɤɪɟɞɢɬɿɜɧɚ ɜɟɥɢɤɿɩɨɤɭɩɤɢɜɫɿɲɭɤɚɸɬɶɹɤɡɚɨɳɚɞɢɬɢɞɟɤɭɩɢɬɢ
ɩɟɪɿɨɞɤɚɪɚɧɬɢɧɭ ɞɟɲɟɜɲɟ Ⱦɨɲɤɢ ɨɝɨɥɨɲɟɧɶ ɫɟɪɜɿɫɢ ɩɨɪɿɜɧɹɧɧɹ ɰɿɧ
- ɡɛɟɪɟɠɟɧɧɹ ɪɨɛɨɱɢɯ ɦɿɫɰɶ ɜɢɤɥɸɱɧɨ ɡɚ ɛɭɞɭɬɶɬɚɤɨɠɚɤɬɭɚɥɶɧɿ
ɤɥɸɱɨɜɢɦɢ ɩɪɚɰɿɜɧɢɤɚɦɢ ɚɛɨ ɤɨɦɚɧɞɚɦɢ ɲɥɹɯɨɦ Ɍɨɜɚɪɢ ɧɟɨɛɯɿɞɧɿ ɞɥɹ ɩɨɛɭɬɭ ɒɜɢɞɲɟ ɡɚ ɜɫɟ
ɩɪɨɜɟɞɟɧɧɹ ɩɟɪɟɨɪɿɽɧɬɚɰɿʀ ɛɿɡɧɟɫɭ ɬɚ ɨɬɪɢɦɚɧɧɹ ɧɟɞɨɪɨɝɿ ɬɨɜɚɪɢ ɛɭɞɭɬɶ ɛɿɥɶɲ ɧɟɨɛɯɿɞɧɢɦɢ ɧɿɠ
ɞɨɬɚɰɿɣɿɡɜɥɚɫɧɢɯɤɢɲɟɧɶ ɞɨɜɝɨɜɿɱɧɿȼɢɛɿɪɜɫɬɨɪɨɧɭɨɞɧɨɪɚɡɨɜɨɝɨɩɨɫɭɞɭɦɨɠɟ
- ɱɚɫɬɤɨɜɨ ɡɜɿɥɶɧɹɬɢ ɚɛɨ ɡɦɟɧɲɭɜɚɬɢ ɡɚɪɩɥɚɬɢ ɛɭɬɢ ɩɨɩɭɥɹɪɧɿɲɢɦ ɧɿɠ ɜ ɫɬɨɪɨɧɭ ɞɨɜɝɨɜɿɱɧɨɝɨ
ɥɢɲɟɭɪɚɡɿɝɨɫɬɪɨʀɧɟɨɛɯɿɞɧɨɫɬɿ ɬɟɪɦɨɫɭ Ɍɚɤɨɠ ɩɟɪɫɩɟɤɬɢɜɧɢɦ ɧɚɩɪɹɦɤɨɦ ɛɭɞɟ
- ɩɪɨɜɟɫɬɢ ɩɟɪɟɨɪɿɽɧɬɚɰɿɸ ɿɧɲɢɦɢ ɫɥɨɜɚɦɢ ɩɪɨɞɚɠ ɿɧɫɬɪɭɦɟɧɬɿɜ ɥɸɞɢ ɦɟɧɲɟ ɤɭɩɭɸɬɶ ɿ ɛɿɥɶɲɟ
ɚɞɚɩɬɭɜɚɬɢ ɛɿɡɧɟɫɭ ɞɨ ɧɨɜɢɯ ɭɦɨɜ əɫɤɪɚɜɢɦ ɪɟɦɨɧɬɭɸɬɶ ɩɿɞ ɱɚɫ ɤɚɪɚɧɬɢɧɭ ɉɨɩɭɥɹɪɧɢɦɢ
ɩɪɢɤɥɚɞɨɦ ɦɨɠɧɚ ɧɚɜɟɫɬɢ ɡɚɤɥɚɞɢ ɯɚɪɱɭɜɚɧɧɹ ɹɤɢɦ ɬɨɜɚɪɚɦɢ ɛɭɞɭɬɶ ɜɟɧɬɢɥɹɬɨɪɢ ɡɜɨɥɨɠɭɜɚɱɿ ɥɚɦɩɢ –
ɧɟɨɛɯɿɞɧɨɡɨɫɟɪɟɞɢɬɢɫɶɧɚɞɨɫɬɚɜɰɿɣɫɚɦɨɜɢɜɟɡɟɧɧɿ ɬɨɜɚɪɢ ɞɥɹ ɦɿɤɪɨɤɥɿɦɚɬɭ ɜ ɛɭɞɢɧɤɭ ɚ ɹɤ ɦɢ ɜɫɿ
- ɩɟɪɟɜɟɫɬɢɜɫɿɫɮɟɪɢɛɿɡɧɟɫɭɜɨɧɥɚɣɧ-ɮɨɪɦɚɬɢɚ ɪɨɡɭɦɿɽɦɨɥɸɞɢɤɨɥɢɡɧɚɯɨɞɹɬɶɫɹɛɚɝɚɬɨɱɚɫɭɜɞɨɦɚ
ɫɚɦɟ ɭɩɪɚɜɥɿɧɧɹ ɤɨɦɭɧɿɤɚɰɿɸ ɡ ɤɥɿɽɧɬɚɦɢ ɩɨɱɧɭɬɶ ɩɿɤɥɭɜɚɬɢɫɹ ɫɚɦɟ ɩɪɨ ɦɿɤɪɨɤɥɿɦɚɬ
ɪɟɤɥɚɦɭ [11]. ɬɭɪɛɭɸɱɢɫɶ ɩɪɨ ɜɥɚɫɧɟ ɡɞɨɪɨɜ¶ɹ Ɂɜɿɫɧɨ ɫɨɰɿɚɥɶɧɿ
Ɂɚɡɧɚɱɢɦɨ ɳɨ ɧɚɫɥɿɞɤɢ ɩɚɧɞɟɦɿʀ ɤɨɪɨɧɚɜɿɪɭɫɭ ɦɟɪɟɠɿ ɧɟ ɡɚɥɢɲɚɸɬɶɫɹ ɧɟɩɨɦɿɱɟɧɢɦɢ ɦɚɥɢɦ ɬɚ
ɫɭɬɬɽɜɨɜɩɥɢɜɚɸɬɶɧɚɟɤɨɧɨɦɿɱɧɢɣɪɨɡɜɢɬɨɤɞɟɪɠɚɜɢ ɫɟɪɟɞɧɿɦɩɿɞɩɪɢɽɦɧɢɰɬɜɨɦɬɨɦɭɬɨɜɚɪɢɞɥɹɛɥɨɝɟɪɿɜ
ɱɟɪɟɡɬɟɳɨɧɚɹɜɧɟɫɩɨɜɿɥɶɧɟɧɧɹɫɜɿɬɨɜɨʀɟɤɨɧɨɦɿɤɢɜ – ɤɚɦɟɪɢɫɜɿɬɥɨɩɟɬɥɢɱɤɢɿɬɞ– ɛɭɞɭɬɶɩɨɩɭɥɹɪɧɢɦɢ
ɰɿɥɨɦɭ ɐɟ ɦɨɠɟ ɩɪɢɡɜɟɫɬɢ ɞɨ ɡɝɚɫɚɧɧɹ ɞɿɥɨɜɨʀ ɞɥɹ ɫɬɜɨɪɟɧɧɹ ɛɿɥɶɲ ɹɤɿɫɧɨɝɨ ɬɚ ɩɪɢɜɚɛɥɢɜɨɝɨ
ɚɤɬɢɜɧɨɫɬɿ ɜ ɍɤɪɚʀɧɿ ɳɨ ɚɜɬɨɦɚɬɢɱɧɨ ɩɪɢɡɜɟɞɟ ɞɨ ɤɨɧɬɟɧɬɭɁɜɢɱɧɢɦɞɥɹɧɚɫɚɥɟɬɚɤɢɦɩɨɩɭɥɹɪɧɢɦɩɿɞ
ɡɪɨɫɬɚɧɧɹɛɟɡɪɨɛɿɬɬɹ ɱɚɫɩɚɧɞɟɦɿʀɦɨɠɟɫɬɚɬɢɩɪɨɞɚɠɩɪɢɧɬɟɪɿɜɞɥɹ ɪɨɛɨɬɢ
Ⱦɚɥɿ ɪɨɡɝɥɹɧɟɦɨ ɹɤɿ ɛɿɡɧɟɫ-ɧɚɩɪɹɦɢ ɫɬɚɥɢ ɬɚ ɡɞɨɦɚɲɧɶɨɝɨɨɮɿɫɭ
ɦɨɠɭɬɶɫɬɚɬɢɚɤɬɭɚɥɶɧɢɦɢɬɚɩɟɪɫɩɟɤɬɢɜɧɢɦɢɩɿɞɱɚɫ ɋɩɨɪɬɬɨɜɚɪɢɉɿɞɱɚɫɤɚɪɚɧɬɢɧɭɛɿɥɶɲɿɫɬɶɥɸɞɟɣ
ɩɚɧɞɟɦɿʀ&RYLG-ɭɪɿɡɧɢɯɫɮɟɪɚɯɞɿɹɥɶɧɨɫɬɿ ɨɛɢɪɚɽ ɞɨɦɚɲɧɿ ɬɪɟɧɭɜɚɧɧɹ ɡ ɞɜɨɯ ɩɪɢɱɢɧ ɧɟɫɬɚɱɚ
ɉɪɨɞɭɤɬɢɯɚɪɱɭɜɚɧɧɹɇɚɣɛɿɥɶɲɚɤɬɭɚɥɶɧɢɦɢɬɚ ɤɨɲɬɿɜ ɚɛɨ ɛɚɠɚɧɧɹ ɭɧɢɤɚɬɢ ɫɤɭɩɱɟɧɧɹ ɥɸɞɟɣ Ɍɨɦɭ
ɩɨɩɭɥɹɪɧɢɦɢ ɫɬɚɥɢ ɦɿɤɫɢ ɪɿɡɧɢɯ ɫɬɪɚɜ ɚɞɠɟ ɥɸɞɢ ɩɪɨɞɚɠ ɬɨɜɚɪɿɜ ɞɥɹ ɡɚɧɹɬɬɹ ɫɩɨɪɬɨɦ ɜ ɞɨɦɚɲɧɿɯ
ɜɬɨɦɥɸɸɬɶɫɹɜɞɨɦɚʀɫɬɢɨɞɧɚɤɨɜɭʀɠɭɬɢɦɫɚɦɢɦɰɟɣ ɭɦɨɜɚɯɛɭɞɟɧɚɩɿɤɭɩɨɩɭɥɹɪɧɨɫɬɿ
ɜɢɞ ɛɿɡɧɟɫɭ ɡɚɞɨɜɨɥɶɧɢɬɶ ɩɨɬɪɟɛɭ ɜ ɪɿɡɧɨɦɚɧɿɬɧɨɦɭ Ɋɨɛɨɬɚ ɿ ɛɿɡɧɟɫ ɨɧɥɚɣɧ ɚ ɫɚɦɟ ɮɪɿɥɚɧɫ ɿ
ɯɚɪɱɭɜɚɧɧɿɉɪɨɞɚɠɤɨɧɫɟɪɜɡɚɦɨɪɨɠɟɧɢɯɩɪɨɞɭɤɬɿɜɽ ɚɭɬɫɨɪɫɢɧɝɩɨɫɥɭɝɡɚɰɿɧɚɦɢɧɢɠɱɟɡɚɪɢɧɨɤɧɚɛɭɞɭɬɶ
ɦɟɧɲ ɪɢɡɢɤɨɜɚɧɢɦ ɚɞɠɟ ɰɟ ɩɪɨɞɭɤɬɢ ɹɤɿ ɫɥɚɛɨ ɳɟɛɿɥɶɲɨʀɩɨɩɭɥɹɪɧɨɫɬɿ
ɩɫɭɸɬɶɫɹ ɉɪɨɞɚɠ ɫɨɥɨɞɨɳɿɜ ɰɭɤɟɪɨɤ ɜɢɩɿɱɤɢ Ⱦɥɹ ɡɚɫɩɨɤɨɽɧɧɹ ɇɟ ɛɭɞɟɦɨ ɡɚɛɭɜɚɬɢ ɳɨ
ɞɨɫɬɭɩɧɿ ɜɭɝɥɟɜɨɞɢ ɞɥɹ ɩɿɞɧɹɬɬɹ ɧɚɫɬɪɨɸ ɡɚɜɠɞɢ ɤɚɪɚɧɬɢɧ– ɰɟɜɫɟɠɬɚɤɢɜɟɥɢɤɢɣɫɬɪɟɫɞɥɹɭɫɿɯɬɨɦɭ
ɩɨɩɭɥɹɪɧɿɜɤɪɢɡɭ ɥɸɞɹɦ ɛɭɞɟ ɩɪɨɫɬɨ ɧɟɨɛɯɿɞɧɢɣ ɲɜɢɞɤɢɣ ɿ ɞɿɽɜɢɣ
ɪɟɥɚɤɫɚɛɨɩɪɨɫɬɨɦɿɫɰɟɞɟɞɨɩɨɦɨɠɭɬɶ ɜɩɨɪɚɬɢɫɹɡ
Вісник НТУ «ХПІ» (економічні науки) 45
Вісник НТУ «ХПІ» Економічні науки
ɬɪɢɜɨɝɨɸ ɬɚ ɩɟɪɟɠɢɜɚɧɧɹɦɢ Ɍɨɦɭ ɫɟɤɬɢ ɿ ɪɟɥɿɝɿɣɧɿ
ɨɪɝɚɧɿɡɚɰɿʀɡɨɧɥɚɣɧɫɢɫɬɟɦɨɸɩɫɢɯɨɥɨɝɿɱɧɚɞɨɩɨɦɨɝɚ
ɨɧɥɚɣɧ ɦɨɬɢɜɚɬɨɪɢ ɤɨɭɱɿ ɿ ɬɞ ɦɟɞɢɬɚɰɿɹ ɿ ɪɿɡɧɿ
ɩɪɚɤɬɢɤɢ – ɜɫɿ ɰɿ ɛɿɡɧɟɫ-ɧɚɩɪɹɦɢ ɧɚɛɭɞɭɬɶ ɨɫɨɛɥɢɜɨʀ
ɩɨɩɭɥɹɪɧɨɫɬɿ
ɇɚɜɱɚɧɧɹɇɚɪɚɡɿɚɤɬɭɚɥɶɧɢɦɢɩɿɞɱɚɫɤɚɪɚɧɬɢɧɭ
ɽ ɦɨɜɧɿ ɲɤɨɥɢ ɧɨɜɿ ɩɪɨɫɬɿ ɨɧɥɚɣɧ-ɩɪɨɮɟɫɿʀ ɫɭɱɚɫɧɿ
ɩɪɨɮɟɫɿʀ ɨɧɥɚɣɧ-ɤɭɪɫɢ ɩɨ ɤɨɪɢɫɧɢɦ ɧɚɜɢɱɤɚɦ ɿ
ɳɨɞɟɧɧɢɦ ɪɭɬɢɧɧɢɦ ɡɚɧɹɬɬɹɦ ɬɪɟɧɭɜɚɧɧɹ ɜɞɨɦɚ
ɦɟɞɢɬɚɰɿɹ ɤɭɥɿɧɚɪɿɹ ɪɟɩɟɬɢɬɨɪɢ Ɂɚ ɛɚɠɚɧɧɹɦ ɜ ɰɿɣ
ɫɮɟɪɿɦɨɠɧɚɞɨɜɨɥɿɲɜɢɞɤɨɡɚɣɧɹɬɢɝɿɞɧɿɩɨɡɢɰɿʀ
Ⱦɥɹ ɞɿɬɟɣ ȼɫɟ ɳɨ ɡɚɣɦɟ ɭɜɚɝɭ ɞɿɬɟɣ ɤɨɥɢ ɜɨɧɢ
ɩɨɱɧɭɬɶɛɚɝɚɬɨɱɚɫɭɩɪɨɜɨɞɢɬɢɜɞɨɦɚɡɛɚɬɶɤɚɦɢɪɿɡɧɿ
ɿɝɪɢɤɨɧɬɟɧɬɞɥɹɞɿɬɟɣɞɢɬɹɱɿɝɭɪɬɤɢɨɧɥɚɣɧ– ɛɭɞɶ-
ɹɤɢɣ ɛɿɡɧɟɫ-ɧɚɩɪɹɦ ɞɥɹ ɡɚɞɨɜɨɥɟɧɧɹ ɩɨɬɪɟɛ ɛɚɬɶɤɿɜ
ɫɬɚɧɟɩɨɩɭɥɹɪɧɢɦɬɚɪɟɧɬɚɛɟɥɶɧɢɦ
Ɉɧɥɚɣɧ-ɛɿɡɧɟɫ Ɂɜɿɫɧɨ ɰɟ ɨɫɧɨɜɧɚ ɫɬɪɚɬɟɝɿɹ ɩɿɞ
ɱɚɫɩɚɧɞɟɦɿʀ&RYLG-ɬɨɦɭɧɚɞɚɦɨɩɟɪɟɥɿɤɧɚɣɛɿɥɶɲ
ɞɨɰɿɥɶɧɢɯɬɚɩɟɪɫɩɟɤɬɢɜɧɢɯɧɚɩɪɹɦɤɿɜɨɧɥɚɣɧ-ɛɿɡɧɟɫɭ
ɩɿɞɱɚɫɤɚɪɚɧɬɢɧɭ
- ɛɭɯɝɚɥɬɟɪɿɹ
- ɨɩɬɢɦɿɡɚɰɿɹ ɜɢɬɪɚɬ ɿ ɡɛɿɥɶɲɟɧɧɹ ɟɮɟɤɬɢɜɧɨɫɬɿ
ɛɿɡɧɟɫ ɩɪɨɰɟɫɿɜ ɤɨɧɜɟɪɫɿʀ ɫɚɣɬɭ ɩɨɜɟɪɧɟɧɧɹ
ɿɧɜɟɫɬɢɰɿɣ
- ɮɿɧɚɧɫɨɜɿɪɚɞɧɢɤɢ Ɋɢɫ. 1 – ɉɚɧɟɥɶɹɤɿɧɫɬɪɭɦɟɧɬɦɨɧɿɬɨɪɢɧɝɭɡɚɫɨɰɿɚɥɶɧɨ-
- ɫɢɫɬɟɦɢɚɧɚɥɿɬɢɤɢɿɩɪɨɪɚɯɭɧɤɭɪɢɡɢɤɿɜ ɟɤɨɧɨɦɿɱɧɢɦɢɩɨɤɚɡɧɢɤɚɦɢɧɚɩɟɪɿɨɞɞɿʀɤɚɪɚɧɬɢɧɭ:
- ɯɦɚɪɧɿ ɫɟɪɜɿɫɢ ɞɥɹ ɚɜɬɨɦɚɬɢɡɚɰɿʀ ɬɚ ɡɚɦɿɧɢ ɫɬɨɪɿɧɤɢɮɿɧɚɧɫɢɬɚɡɚɣɧɹɬɿɫɬɶɧɚɫɟɥɟɧɧɹ [14]
ɥɸɞɟɣ
- ɫɟɪɜɿɫɢ ɳɨ ɞɨɩɨɦɚɝɚɸɬɶ ɩɟɪɟɯɨɞɭ ɛɿɡɧɟɫɭ ɡ ɐɹ ɩɚɧɟɥɶ ɽ ɞɨɜɨɥɿ ɿɧɮɨɪɦɚɬɢɜɧɨɸ ɿ ɞɚɽ ɡɦɨɝɭ
ɨɮɮɥɚɣɧɚɜɨɧɥɚɣɧ ɨɩɢɬɧɢɦ ɩɿɞɩɪɢɽɦɰɹɦ ɦɚɥɨɝɨ ɬɚ ɫɟɪɟɞɧɶɨɝɨ ɛɿɡɧɟɫɭ
- ɩɥɚɬɮɨɪɦɢ ɞɥɹ ɩɨɲɭɤ ɩɚɪɬɧɟɪɿɜ ɿɧɜɟɫɬɢɰɿɣ ɩɪɨɫɬɟɠɢɬɢ ɫɬɚɬɢɫɬɢɤɭ ɡɦɿɧ ɩɿɞ ɱɚɫ ɤɚɪɚɧɬɢɧɭ ɣ
ɫɩɿɜɪɨɛɿɬɧɢɤɿɜ ɨɰɿɧɢɬɢɞɥɹɫɟɛɟɭɫɿɪɢɡɢɤɢ ɬɚɩɟɪɟɜɚɝɢɜɥɚɫɧɨʀɝɚɥɭɡɿ
- ɮɪɿɥɚɧɫɿɚɭɬɫɨɪɫɢɧɝɛɭɞɶ-ɹɤɢɯɛɿɡɧɟɫɩɨɫɥɭɝ ȼɢFɧRɜɤɢ. Ɉɬɠɟ ɩɿɞɫɭɦɨɜɭɸɱɢ ɜɢɳɟ
- ɩɨɫɥɭɝɢ ɳɨ ɞɨɩɨɦɚɝɚɸɬɶ ɩɪɢɜɨɞɢɬɢ ɤɥɿɽɧɬɿɜ ɜɢɤɥɚɞɟɧɟ ɫɥɿɞ ɡɚɡɧɚɱɢɬɢ ɳɨ ɝɨɥɨɜɧɟ ɡɚɜɞɚɧɧɹ
ɨɧɥɚɣɧ-ɦɚɪɤɟɬɢɧɝɜɿɞɞɚɥɟɧɿɩɪɨɞɚɠɭ ɛɭɞɶ-ɹɤɨɝɨ ɦɚɥɨɝɨ ɬɚ ɫɟɪɟɞɧɶɨɝɨ ɩɿɞɩɪɢɽɦɫɬɜɚ ɜ
- ɮɿɧɚɧɫɨɜɿɬɚɸɪɢɞɢɱɧɿɩɨɫɥɭɝɢɳɨɞɨɩɨɦɚɝɚɸɬɶ ɍɤɪɚʀɧɿ ɩɿɞɱɚɫɩɚɧɞɟɦɿʀ&RYLG-19 – ɰɟ ɡɚɛɟɡɩɟɱɟɧɧɹ
ɩɪɢɫɬɨɫɭɸɬɶɫɹɞɨɥɟɝɚɥɶɧɨʀɜɿɞɞɚɥɟɧɨʀɪɨɛɨɬɢ ɭɯɜɚɥɟɧɧɹ ɟɮɟɤɬɢɜɧɢɯ ɿ ɞɿɽɜɢɯ ɭɩɪɚɜɥɿɧɫɶɤɢɯ
əɤɛɚɱɢɦɨɳɨɿɫɧɭɽɞɭɠɟɛɚɝɚɬɨɩɟɪɫɩɟɤɬɢɜɧɢɯ ɪɿɲɟɧɶ ɬɚ ɞɟɥɟɝɭɜɚɧɧɹ ɩɨɜɧɨɜɚɠɟɧɶ ɭ
ɪɟɧɬɚɛɟɥɶɧɢɯ ɚɤɬɭɚɥɶɧɢɯ ɬɚ ɞɨɰɿɥɶɧɢɯ ɛɿɡɧɟɫ- ɞɢɫɬɚɧɰɿɣɧɨɦɭɪɟɠɢɦɿ
ɧɚɩɪɹɦɤɿɜɩɿɞɱɚɫɩɚɧɞɟɦɿʀ&RYLG-Ƚɨɥɨɜɧɟɡɚɜɞɚɧɧɹ ɇɟɡɜɚɠɚɸɱɢɧɚɜɫɿɬɪɭɞɧɨɳɿɜɟɞɟɧɧɹɛɿɡɧɟɫɭɩɿɞ
ɦɚɥɨɝɨ ɬɚ ɫɟɪɟɞɧɶɨɝɨ ɩɿɞɩɪɢɽɦɧɢɰɬɜɚ ɩɨɥɹɝɚɽ ɜ ɱɚɫ ɩɚɧɞɟɦɿʀ &RYLG-19, ɡ¶ɹɜɢɥɢɫɹ ɧɨɜɿ ɚɤɬɭɚɥɶɧɿ ɬɚ
ɡɞɚɬɧɨɫɬɿ ɩɪɢɫɬɨɫɭɜɚɬɢɫɹ ɞɨ ɧɨɜɢɯ ɭɦɨɜ ɜɟɞɟɧɧɹ ɩɟɪɫɩɟɤɬɢɜɧɿɛɿɡɧɟɫ-ɧɚɩɪɹɦɢ.
ɜɥɚɫɧɨɝɨ ɛɿɡɧɟɫɭ ɬɚ ɟɮɟɤɬɢɜɧɟ ɝɟɧɟɪɭɜɚɧɧɹ ɿɞɟɣ ɞɥɹ Ɇɨɠɟɦɨ ɜɩɟɜɧɟɧɨ ɫɬɜɟɪɞɠɭɜɚɬɢ ɳɨ ɛɿɡɧɟɫ
ɩɪɨɫɭɜɚɧɧɹɬɚɡɚɣɧɹɬɬɹɧɢɲɿ ɹɤɢɣ ɦɚɽ ɫɢɥɶɧɭ ɨɧɥɚɣɧ ɫɤɥɚɞɨɜɭ ɜɢɝɪɚɜɚɬɢɦɟ ɜ
ɐɿɤɚɜɢɦ ɽ ɮɚɤɬ ɳɨ ɜ ɍɤɪɚʀɧɿ ɩɿɞ ɱɚɫ ɤɚɪɚɧɬɢɧɭ ɬɢɯ ɯɬɨ ɡɜɢɤ ɩɪɚɰɸɜɚɬɢ ɨɮɥɚɣɧ ɿ ɱɟɪɟɡ ɜɥɚɫɧɭ
ɛɭɥɚ ɫɬɜɨɪɟɧɚ ɩɚɧɟɥɶ ɹɤ ɿɧɫɬɪɭɦɟɧɬ ɦɨɧɿɬɨɪɢɧɝɭ ɡɚ ɤɨɧɫɟɪɜɚɬɢɜɧɿɫɬɶ ɧɟ ɡɞɚɬɟɧ ɧɚ ɡɦɿɧɢ ɜ ɩɪɨɰɟɫɿ
ɫɨɰɿɚɥɶɧɨ-ɟɤɨɧɨɦɿɱɧɢɦɢ ɩɨɤɚɡɧɢɤɚɦɢ ɧɚ ɩɟɪɿɨɞ ɞɿʀ ɞɿɹɥɶɧɨɫɬɿ
ɤɚɪɚɧɬɢɧɭɬɚɱɚɫɭɩɨɬɪɿɛɧɨɝɨɞɥɹɜɿɞɧɨɜɥɟɧɧɹɪɨɛɨɬɢ Ɂɜɚɠɚɸɱɢ ɧɚ ɜɚɠɥɢɜɿɫɬɶ ɩɨɥɿɩɲɟɧɧɹ ɛɿɡɧɟɫ-
ɟɤɨɧɨɦɿɤɢ ɤɥɿɦɚɬɭɞɥɹɪɟɚɥɿɡɚɰɿʀɩɿɞɩɪɢɽɦɧɢɰɶɤɨɝɨɩɨɬɟɧɰɿɚɥɭ
ɍɫɿ ɞɚɧɿ ɞɥɹ ɫɬɜɨɪɟɧɧɹ ɰɿɽʀ ɩɚɧɟɥɿ ɨɬɪɢɦɚɧɨ ɜɿɞ ɜ ɭɦɨɜɚɯ ɩɚɧɞɟɦɿʀ Covid-19 ɧɟɨɛɯɿɞɧɨ ɿ ɜ
ɞɟɪɠɚɜɧɢɯ ɨɪɝɚɧɿɜ ɜɥɚɞɢ ɹɤ ɨɮɿɰɿɣɧɿ ɜɿɞɩɨɜɿɞɿ ɧɚ ɩɨɞɚɥɶɲɨɦɭ ɩɪɨɜɨɞɢɬɢ ɞɨɫɥɿɞɠɟɧɧɹ ɧɚɹɜɧɢɯ
ɿɧɮɨɪɦɚɰɿɣɧɿɡɚɩɢɬɢɚɛɨɡɚɜɚɧɬɚɠɟɧɨɡɨɮɿɰɿɣɧɢɯɜɟɛ- ɩɟɪɟɲɤɨɞ ɬɚ ɚɧɚɥɿɡɭɜɚɬɢ ɚɤɬɭɚɥɶɧɿ ɣ ɞɿɽɜɿ ɫɬɪɚɬɟɝɿʀ
ɫɬɨɪɿɧɨɤɜɿɞɩɨɜɿɞɧɢɯɨɪɝɚɧɿɜɜɥɚɞɢȾɚɧɿɨɧɨɜɥɸɸɬɶɫɹ ɞɥɹ ɪɨɡɜɢɬɤɭ ɩɿɞɩɪɢɽɦɧɢɰɬɜɚ ɍɤɪɚʀɧɢ ɡ ɦɟɬɨɸ
ɳɨɞɟɧɧɨ ɜɢɡɧɚɱɟɧɧɹ ɩɪɿɨɪɢɬɟɬɿɜ ɬɚ ɫɬɢɦɭɥɸɜɚɧɧɹ ɫɬɚɥɨɝɨ
Ɍɚɤ ɡɚ ɞɚɧɢɦɢ ɰɿɽʀ ɩɚɧɟɥɿ >@ ɫɬɚɧɨɦ ɧɚ ɟɤɨɧɨɦɿɱɧɨɝɨɪɨɡɜɢɬɤɭ ɦɚɥɢɯɿɫɟɪɟɞɧɿɯɩɿɞɩɪɢɽɦɬɜ
ɤɜɿɬɧɹ ɪɨɤɭ -ɣ ɞɟɧɶ ɤɚɪɚɧɬɢɧɭ ɡɚɯɜɨɪɿɥɨ ɬɚɤɪɚʀɧɢɜɰɿɥɨɦɭ.
1 ɥɸɞɚɨɞɭɠɚɥɨɥɸɞ ɳɨɫɤɥɚɞɚɽ
Cɩɢcoɤɥiɬɟɪɚɬɭɪɢ
Ɍɚɤɨɠ ɧɚ ɰɿɣ ɩɚɧɟɥɿ ɞɨɫɬɭɩɧɿ ɬɚɤɿ ɞɚɧɿ ɹɤ
ɞɟɦɨɝɪɚɮɿɱɧɚɫɢɬɭɚɰɿɹɡɚɣɧɹɬɿɫɬɶɧɚɫɟɥɟɧɧɹɩɪɢɜɚɬɧɿ 1. ȼɚɝɧɟɪȱɆȾɟɦɤɨȱȱȼɩɥɢɜɋovid-ɧɚɟɤɨɧɨɦɿɱɧɢɣɪɨɡɜɢɬɨɤ
ɮɿɧɚɧɫɢ ɫɬɚɬɢɫɬɢɤɚ ɛɿɡɧɟɫɭ ɪɨɡɞɪɿɛɧɚ ɬɨɪɝɿɜɥɹ ɦɚɥɨɝɨ i ɫɟɪɟɞɧɶɨɝɨ ɛɿɡɧɟɫɭ ɜ ɍɤɪɚʀɧɿ ȼɿɫɧɢɤ ɭɧɿɜɟɪɫɢɬɟɬɭ
ɛɚɧɤɿɜɫɶɤɨʀɫɩɪɚɜɢ, ʋ
ɮɿɧɚɧɫɢɛɸɞɠɟɬɿɩɨɞɚɬɤɢɞɢɧɚɦɿɤɚɞɨɯɨɞɿɜɦɿɫɰɟɜɢɯ
ɛɸɞɠɟɬɿɜ ɪɢɫ 1).
46 № 2’2021 ISSN 2519-4461 (print)
№ 2’2021 ISSN 2519-4461 (print)
2. ɉɿɯɧɹɤ ɌȺ Ɉɪɝɚɧɿɡɚɰɿɣɧɨ-ɟɤɨɧɨɦɿɱɧɢɣ ɦɟɯɚɧɿɡɦ ɞɟɪɠɚɜɧɨɝɨ of NLTU of Ukraine: Coll. scientific and technical wash]. 2012. no.
ɭɩɪɚɜɥɿɧɧɹɩɿɞɩɪɢɽɦɫɬɜɚɦɢɦɚɥɨɝɨɛɿɡɧɟɫɭɫɜɿɬɨɜɢɣɞɨɫɜɿɞɬɚ 22.2. pp. 270–274.
ɭɪɨɤɢɞɥɹɍɤɪɚʀɧɢ/ ɇɚɭɤɨɜɢɣɜɿɫɧɢɤɇɅɌɍɍɤɪɚʀɧɢɡɛɧɚɭɤ- 3. URL: www.dy.nayka.tsom.ua/?op=1&z=814 (data zvernennja
ɬɟɯɧɩɪɚɰɶ. ȼɢɩ. ɋ–274. 12.04.21)
3. URL: www.dy.nayka.com.ua/?op=1&z=814 ɞɚɬɚ ɡɜɟɪɧɟɧɧɹ 4. Lekh H.A., Il'chyshyn M.M., Turkalo O.Ya. Svitovyy dosvid
12.04.21) rozvytku pidpryyemstv maloho biznesu [World experience in small
4. Ʌɟɯ ȽȺ ȱɥɶɱɢɲɢɧ Ɇ Ɇ Ɍɭɪɤɚɥɨ Ɉ ə ɋɜɿɬɨɜɢɣ ɞɨɫɜɿɞ business development. Naukovyy visnyk NLTU Ukrayiny: zb. nauk.-
ɪɨɡɜɢɬɤɭɩɿɞɩɪɢɽɦɫɬɜɦɚɥɨɝɨɛɿɡɧɟɫɭɇɚɭɤɨɜɢɣɜɿɫɧɢɤɇɅɌɍ tekhn. prats' [Scientific Bulletin of NLTU of Ukraine: Coll.
ɍɤɪɚʀɧɢɡɛɧɚɭɤ-ɬɟɯɧɩɪɚɰɶȼɢɩɋ–229. scientific and technical wash]. 2011. no. 21.15. pp. 224–229.
5. ȼɚɪɧɚɥɿɣɁɋɆɚɥɟɩɿɞɩɪɢɽɦɧɢɰɬɜɨɨɫɧɨɜɢɬɟɨɪɿʀɿɩɪɚɤɬɢɤɢ. 5. Varnaliy Z.S. Male pidpryyemnytstvo: osnovy teoriyi i praktyky
4-ɬɟɜɢɞɫɬɟɪɄɢʀɜɁɧɚɧɧɹɄɈɈɫ [Small business: basics of theory and practice]. 4-te vyd., ster.
6. ɉɨɩɨɜ ɋ ɉɨɥɿɳɭɤ Ƚ Ɂɚɛɟɡɩɟɱɟɧɧɹ ɟɮɟɤɬɢɜɧɨɫɬɿ ɞɟɪɠɚɜɧɨʀ Kyyiv : Znannya, KOO, 2008. 302 p.
ɩɨɥɿɬɢɤɢɩɿɞɬɪɢɦɤɢɪɨɡɜɢɬɤɭɦɚɥɨɝɨɩɿɞɩɪɢɽɦɧɢɰɬɜɚɨɤɪɟɦɿ 6. Popov S., Polishchuk H. Zabezpechennya efektyvnosti derzhavnoyi
ɚɫɩɟɤɬɢ ȱɧɮɨɪɦɚɰɿɣɧɢɣ ɩɪɨɫɬɿɪ ɍɤɪɚʀɧɫɶɤɿ ɪɟɚɥɿʀ ɞɨɫɜɿɞ polityky pidtrymky rozvytku maloho pidpryyemnytstva: okremi
ɬɪɚɧɫɮɨɪɦɚɰɿɣ ɦɚɬɟɪɿɚɥɢ V Ɇɿɠɧɚɪ ɧɚɭɤ-ɩɪɚɤɬ ɤɨɧɮ aspekty [Ensuring the effectiveness of state policy to support the
ɏɟɥɦɉɨɥɶɳɚɋ–5. development of small business: some aspects]. Informatsiynyy
7. ȼɢɝɨɜɫɶɤɚȼȼɆɚɥɢɣɛɿɡɧɟɫɍɤɪɚʀɧɢɫɭɱɚɫɧɢɣɫɬɚɧɿɬɟɧɞɟɧɰɿʀ prostir. Ukrayins'ki realiyi: dosvid transformatsiy : materialy V
ɪɨɡɜɢɬɤɭȺɤɬɭɚɥɶɧɿɩɪɨɛɥɟɦɢɟɤɨɧɨɦɿɤɢ, ʋɋ–63. Mizhnar. nauk.-prakt. konf. [Information space. Ukrainian realities:
8. ȼɚɪɧɚɥɿɣ Ɂɋ Ƚɟɽɰɶ ȼɆɄɭɠɟɥɶ ɈɆ ɅɿɛɚɧɨɜɚȿɆ ɬɚ ɿɧ the experience of transformations: materials V International.
ɉɪɨ ɫɬɚɧ ɬɚ ɩɟɪɫɩɟɤɬɢɜɢ ɪɨɡɜɢɬɤɭ ɩɿɞɩɪɢɽɦɧɢɰɬɜɚ ɜ scientific-practical conf.] Khelm, Pol'shcha, 2016. pp. 3–5.
ɍɤɪɚʀɧɿ ɇɚɰɿɨɧɚɥɶɧɚ ɞɨɩɨɜɿɞɶ. Ʉɢʀɜ 7. Vyhovs'ka V.V. Malyy biznes Ukrayiny: suchasnyy stan i tendentsiyi
Ⱦɟɪɠɤɨɦɩɿɞɩɪɢɽɦɧɢɰɬɜɨ ɫ rozvytku [Small business of Ukraine: current state and development
9. Ⱦɪɢɝɚ ɋȽ Ɇɚɥɟ ɩɿɞɩɪɢɽɦɧɢɰɬɜɨ ɍɤɪɚʀɧɢ ɫɬɚɧɨɜɥɟɧɧɹ trends]. Aktual'ni problemy ekonomiky [Current economic
ɦɟɯɚɧɿɡɦɢ ɭɩɪɚɜɥɿɧɧɹ ɬɚ ɩɿɞɬɪɢɦɤɢ ɦɨɧɨɝɪɚɮɿɹ Ʉɢʀɜ ɌɈȼ problems]. 2009. no 1. pp. 59–63.
©ȾɄɋɰɟɧɬɪªɫ 8. Varnaliy Z.S., Heyets' V.M., Kuzhel' O.M., Libanova E.M. ta in. Pro
10. ɉɚɩɩ ȼȼ ɋɭɱɚɫɧɢɣ ɫɬɚɧ ɿ ɬɟɧɞɟɧɰɿʀ ɪɨɡɜɢɬɤɭ ɦɚɥɨɝɨ stan ta perspektyvy rozvytku pidpryyemnytstva v Ukrayini:
ɩɿɞɩɪɢɽɦɧɢɰɬɜɚɜɍɤɪɚʀɧɿȻɿɡɧɟɫȱɧɮɨɪɦʋ ɋ– Natsional'na dopovid' [On the state and prospects of
164. entrepreneurship in Ukraine: National report] Kyyiv:
11. Ⱦɟɪɠɚɜɧɚ ɩɪɨɝɪɚɦɚ ɫɬɢɦɭɥɸɜɚɧɧɹ ɟɤɨɧɨɦɿɤɢ ɞɥɹ ɩɨɞɨɥɚɧɧɹ Derzhkompidpryyemnytstvo, 2008. 226 p.
ɧɟɝɚɬɢɜɧɢɯɧɚɫɥɿɞɤɿɜɫɩɪɢɱɢɧɟɧɢɯɨɛɦɟɠɭɜɚɥɶɧɢɦɢɡɚɯɨɞɚɦɢ 9. Dryha S.H. Male pidpryyemnytstvo Ukrayiny: stanovlennya,
ɳɨɞɨ ɡɚɩɨɛɿɝɚɧɧɹ ɜɢɧɢɤɧɟɧɧɸ ɿ ɩɨɲɢɪɟɧɧɸ ɝɨɫɬɪɨʀ mekhanizmy upravlinnya ta pidtrymky [Small business of Ukraine:
ɪɟɫɩɿɪɚɬɨɪɧɨʀɯɜɨɪɨɛɢ&29,'- ɫɩɪɢɱɢɧɟɧɨʀɤɨɪɨɧɚɜɿɪɭɫɨɦ formation, mechanisms of management and support] : monohrafiya.
SARS-CoV- ɧɚ – ɪɨɤɢ ɁȺɌȼȿɊȾɀȿɇɈ Kyyiv: TOV «DKS tsentr», 2009. 459 p.
ɩɨɫɬɚɧɨɜɨɸɄɚɛɿɧɟɬɭɆɿɧɿɫɬɪɿɜɍɤɪɚʀɧɢɜɿɞɬɪɚɜɧɹɪ 10. Papp V.V. Suchasnyy stan i tendentsiyi rozvytku maloho
ʋ pidpryyemnytstva v Ukrayini [Current state and trends of small
12. Ȼɿɡɧɟɫ ɧɚ ɤɚɪɚɧɬɢɧɿ ɫɬɚɬɢɫɬɢɤɚ ɜɿɞ Ɉɩɟɧɞɚɬɚɛɨɬ. URL: business development in Ukraine]. Biznes Inform [Business
https://news.dtkt.ua/society/economics/61843 ɞɚɬɚ ɡɜɟɪɧɟɧɧɹ Inform]. 2013. no 6. pp. 160–164.
12.04.21) 11. Derzhavna prohrama stymulyuvannya ekonomiky dlya podolannya
13. ȼ ɭɦɨɜɚɯ ɤɨɪɨɧɚɜɿɪɭɫɭ ɓɨ ɪɨɛɢɬɢ ɦɚɥɨɦɭ ɬɚ ɫɟɪɟɞɧɶɨɦɭ nehatyvnykh naslidkiv, sprychynenykh obmezhuval'nymy
ɛɿɡɧɟɫɭ. URL: https://sme.gov.ua/covid19/v-umovah- zakhodamy shchodo zapobihannya vynyknennyu i poshyrennyu
koronavirusu-shho-robyty-malomu-ta-serednomubiznesu ɞɚɬɚ hostroyi respiratornoyi khvoroby TsOVID- 19, sprychynenoyi
ɡɜɟɪɧɟɧɧɹ koronavirusom SARS-TsoV-2, na 2020-2022 roky //
14. ȿɤɨɧɨɦɿɤɚɤɚɪɚɧɬɢɧɭ. URL: https://q.rating.zone/ ɞɚɬɚɡɜɟɪɧɟɧɧɹ ZATVERDZhENO postanovoyu Kabinetu Ministriv Ukrayiny vid
16.04.21) 27 travnya 2020 r. no 534
12. Biznes na karantyni: statystyka vid Opendatabot URL:
References (transliterated) https://news.dtkt.ua/sotsiety/etsonomitss/61843 (data zvernennja
12.04.21)
1. Vahner I.M., Demko I.I. Vplyv Sovid-19 na ekonomichnyy rozvytok 13. V umovakh koronavirusu. Shcho robyty malomu ta seredn'omu
maloho i seredn'oho biznesu v Ukrayini [Injection RIɋRYLG-19 for biznesu URL: https://sme.gov.ua/tsovid19/v-umovah-
the economic development of small and medium business in koronavirusu-shho-robyty-malomu-ta-serednomubiznesu (data
Ukraine] Visnyk universytetu bankivs'koyi spravy [Bulletin of the zvernennja 12.04.21)
University of Banking]. 2020. no1 (37).
2. Pikhnyak T. A. Orhanizatsiyno-ekonomichnyy mekhanizm 14. Ekonomika karantynu.– URL: https://q.rating.zone/ (data zvernennja
derzhavnoho upravlinnya pidpryyemstvamy maloho biznesu: 16.04.21)
svitovyy dosvid ta uroky dlya Ukrayiny [Organizational and
ɇɚɞiɣɲɥɚ UHFHLYHG 14.04.2021
economic mechanism of state management of small business
enterprises: world experience and lessons for Ukraine] Naukovyy
visnyk NLTU Ukrayiny : zb. nauk.-tekhn. prats'[Scientific Bulletin
ȼiɞoɦocɬi ɩɪo ɚɜɬoɪiɜCɜɟɞɟɧɢɹoɛɚɜɬoɪɚɯAbout the Authors
ɌɜɟɪɫɶɤɚəɧɚɆɢɤɨɥɚʀɜɧɚ(Ɍɜɟɪɫɤɚɹ əɧɚ ɇɢɤɨɥɚɟɜɧɚ, TverskaYanaMykolayivna) – ɇɚɰɿɨɧɚɥɶɧɢɣɬɟɯɧɿɱɧɢɣ
ɭɧɿɜɟɪɫɢɬɟɬ©ɏɚɪɤɿɜɫɶɤɢɣɩɨɥɿɬɟɯɧɿɱɧɢɣɿɧɫɬɢɬɭɬªɫɬɭɞɟɧɬɦ ɏɚɪɤɿɜɍɤɪɚʀɧɚ e-mail: dozeentt@gmail.com
Ʌɿɬɜɢɧɟɧɤɨ Ɇɚɪɿɹ ȼɥɚɞɢɫɥɚɜɧɚ(Ʌɢɬɜɢɧɟɧɤɨ Ɇɚɪɢɹ ȼɥɚɞɢɫɥɚɜɧɚ, Litvinenko Marija Vladuclavna) –
ɤɚɧɞɢɞɚɬ ɬɟɯɧɿɱɧɢɯ ɧɚɭɤ ɇɚɰɿɨɧɚɥɶɧɢɣ ɬɟɯɧɿɱɧɢɣ ɭɧɿɜɟɪɫɢɬɟɬ ©ɏɚɪɤɿɜɫɶɤɢɣ ɩɨɥɿɬɟɯɧɿɱɧɢɣ ɿɧɫɬɢɬɭɬª ɞɨɰɟɧɬ
ɤɚɮɟɞɪɢ ɟɤɨɧɨɦɿɤɢ ɿ ɦɚɪɤɟɬɢɧɝɭ ɦ ɏɚɪɤɿɜ ɍɤɪɚʀɧɚ ORCID: https://orcid.org/ 0000-0002-7422-8302, e-mail:
dozeentt@gmail.com
Вісник НТУ «ХПІ» (економічні науки) 47
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