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Womply The Economic Apocalypse Stimulus2020 Deck 2020 03

Summary

A 2020 presentation deck from Womply titled as a summary of the economic apocalypse, describing a small business depression as of Friday March 13th. The deck presents Womply as a local commerce platform drawing transaction data from 50+ financial services data partners, and shows state maps of average revenue change for restaurants, travel and tourism, retail and grocery businesses as of eod 3/15 compared with the same week in 2019. It argues the SBA cannot handle the scale or speed of the crisis, citing a House Committee on Small Business report on Hurricane Sandy relief of $779 million with 46 days average processing and a 24% business approval rate. The deck proposes pushing government funding through banks and payment processors directly to small businesses and closes with its data methodology.

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WOMPLY
| 2020

Summary of the economic apocalyse

We are in a small business depression as of Friday March 13th

The old playbook won’t save us:
e Monetary policy: Not relevant to small businesses
e Demand-side fiscal stimulus: Not relevant if businesses are dead or can’t sell goods and services
e SBA: Cannot handle scale or speed of crisis

Half of America’s businesses will die in the next 60 days without radical Federal and State intervention

The only viable solution is to enlist companies (banks, payment processors, acquirers) in a massive
public+private effort to inject supply-side stimulus to keep businesses alive. This could be done within hours
or days, using government funds and private data & infrastructure.

If we don’t fix this then millions of small businesses will layoff all their employees, default on their accounts
payable, rent, credit cards, debts, and taxes. This will cause a simultaneous banking and unemployment
crisis, which will hit big businesses too. The recovery will take years because the businesses that are needd
to create jobs and get us out of the depression will be dead.

WOMPLY
Womply: the Local Commerce Platform

Developers

Advertising Marketing

465.000 SMB accounts

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WOMPLY

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Small businesses are critical to the US economy

“$10 trillion in GDP
“50% of America’s jobs

Womply serves 400 different types of businesses! Not just restaurants:
e Hotels

Bars

Auto-service

Gardeners

Pool Cleaning

Equipment rental

HVAC

Bike shops

Education

Professional services

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It’s a bloodbath. We’ve never seen this before.

Retail and
Wholesale
Businesses

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Go here for latest updates:
https:/Awww.womply.com/blog/data-dashboard-how-coronavirus-covid-19-is-impacting-local-business-revenue-across-the-u-s/
Ignore Online Business (b/c data is anchored to state of business registration and doesn’t imply card present spending in those locations).

If data shows over 100% in losses, that’s due to refunds.

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Restaurants as of eod 3/15

Map: Restaurants — average revenue last week
vs the same week in 2019

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Travel & Tourism as of eod 3/15

Map: Travel and tourism businesses — average
revenue last week vs the same week in 2019

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Retail shops & services as of eod 3/15

Map: Retail shops and services — average
revenue last week vs the same week in 2019

Retail & Services Avg. Revenue - Last Week
YoY % Change AH Y

All Time

12%

WOMPLY
Retail shops & services as of eod 3/15

Map: Grocery stores — average revenue last
week vs the same week in 2019

WOMPLY
SBA failed to deploy < $1b effectively during Hurricane Sandy

Hurricane Sandy did $75b in damage
The SBA was given $779 million to provide disaster relief to businesses and consumers
They received 80,000 total loan applications (from businesses and consumers)

From the Democrats of the House Committee on Small Business Report:

e Application processing delays: 46 days on average
e Low approval rates: 24% for businesses
e Long delays for disbursement (looks like months!?!)

Note that Phase 3 stimulus gives SBA 30 days to set rules for how they will deploy.

The SBA couldn’t deploy more than a few hundred million dollars in months. There is simply no way this
tiny, underfunded agency can deploy hundreds of billions of dollars.

Source: https://velazquez.house.gov/sites/velazquez.house.gov/files/images/SBASandyReport052013.pdf
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Maybe the SBA disaster loan process is better now, you say?

Womply tried applying for an SBA Disaster Loan
to understand the process and we haven’t

This is one form of many
finished it yet because it’s so long.

Applications require:

e Complete company statement of assets
and liabilities

e Complete personal statement of assets
and liabilities for all owners

e IRS forms to request prior tax returns for
key individuals and company

e Disaster relief statement

This is not a knock on the SBA...the agency is
just not built for a nationwide crisis of this scale.
The people at SBA are hardworking civil
servants, they should should be applauded and

supported by all Americans.
WOMPLY

Unsolicited emails coming to Womply about SBA loans

We are trying to apply for this SBA
Disaster Loan.. and it is a disaster. The
application is taking us days to prepare
and we know we aren't going to get any
help for at least 6 weeks.

We have to lay off all of our staff at the
hotels, and have never been prepared for
0% occupancy. It is truly an absolute mess.

What’s the solution?: Govt money through existing pipes

The only viable solution is to push government funding through existing private pipes (banks, processors)
directly to small businesses.

Card processors alone move trillions of dollars per year (compare that to SBA...).
They have the data and pipes to move money fast in a targeted and completely auditable manner.

We are working with many payments companies on a solution but we need the government to give SBA the
latitude to direct money to intermediaries so the stimulus money actually reaches small businesses.

If we fail at this, we will watch the American dream die in front of us over the next 60 days.

Here’s our proposal:
https://(www.businesswire.com/news/home/20200320005097/en/Womply-Calls-Government-Fintech-Leaders-Provide-Direct

We don’t pretend to have all the answers, but we know private companies must be part of the solution.

Womply and our partners are ready to help in any way possible.
WOMPLY
Methodology for maps & charts

Womply aggregates transaction data from 50+ processing partners in
the US. As such we are uniquely positioned to assess the impact to
the US economy amid the COVID-19 health emergency. This data
spans hundreds of business categories in every corner of America.

** Please Note **
- Transaction data comes in various frequency from processors, so
our data can be delayed up to 4 days (post swipe).
- Our window of analysis, as a result, lags 4 days
- To adjust for seasonality, we review the prior 7 days compared to
the same week the year prior

WOMPLY
More info

We are offering complete and free access to our benchmarking data to government, press,
and analysts. Please contact toby@womply.com for help.

More data is available on our blog https:/Awww.womply.com/newsroom/blog/

We launched http://Stimulus2020.com in partnership with other companies to support
local businesses. Email stimulus2020@womply.com for more info or if you want to help.

We will work with anyone to help local businesses during this crisis.

WOMPLY

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