Full text
Womply’s State of Local Restaurants Report Reveals Consumer Dining
Patterns in All 50 States
Interactive online data report shows sales trends, seasonality, and
top revenue days for local eateries across the U.S.
May 15, 2018 10:00 AM Eastern Daylight Time
SAN FRANCISCO--( BUSINESS WIRE )--Womply, the leader in front office software for small- and medium-sized
businesses (SMBs), today unveiled the State
of Local Restaurants report, which charts consumer spending patterns
at small, independent restaurants in all 50 states and the District of
Columbia during all 365 days of the year.
The report, which is available for public use on Womply.com ,
reveals a wide range of trends in consumer spending at local
restaurants, including how sales trend during the days of the week,
months of the year, and on major holidays. The report includes a
national view and localized findings for each state, powered by analysis
of tens of thousands of restaurants in every corner of America during
every day of the 2017 calendar year.
“One of the most difficult aspects of running a local restaurant is not
knowing where you stand,” says Womply Founder Toby Scammell. “By
launching the State of Local Restaurants report, we're giving
unprecedented visibility to restaurateurs so they can understand how
their sales patterns and seasonality compare to national and regional
baselines.”
Nationally, local restaurants see 48 transactions at $35 per ticket for
average daily revenue of just over $1,700. Based on average monthly
revenue, the top 10 states last year were:
- Washington, D.C., $115,000 monthly
- Hawaii, $80,000
- Florida, $71,000
- California, $71,000
- Illinois, $68,000
- Utah, $65,000
- New York, $64,000
- South Carolina, $63,000
- Nevada, $63,000
- Maryland, $63,000
The report uncovered highly consistent sales patterns for local
restaurants, with very little seasonality. In general, revenue as a
percentage of annual sales doesn’t change much from month to month, and
the average weekend is bigger than most prominent holidays.
While no particular day accounts for more than a half-percent of annual
sales, the report highlighted some surprising findings about top revenue
days:
- Mother’s Day weekend rules all, with 44 percent of all restaurants
reporting Mother’s Day as their top day of the year. The Saturday
before Mother’s Day was the No. 2 day of the year, as well.
- Cinco de Mayo and St. Patrick’s Day rank No. 36 and No. 48,
respectively, and are the top sales days among all prominent holidays
behind Mother’s Day.
- Valentine’s Day, while typically associated with dining out, is not in
the top 100, ranking No. 107 nationally for restaurant sales.
“The more we study sales patterns on Main Street, the more we learn that
consumer spending tends to defy conventional wisdom,” Scammell says.
“This kind of analysis illustrates how dangerous it is to rely on
assumptions when running a thin-margin business. Our goal with the State
of Local Restaurants report, as with all our data analysis efforts, is
to better inform the small business owners who keep our local and
national economies humming.”
Womply’s State of Local Restaurants report is now available on Womply.com .
Data will be updated on an annual basis, and additional business
categories will be added soon, beginning with local retail. For more
information, contact press@womply.com .
About Womply
Womply is a software-as-a-service (SaaS) provider to small businesses
and one of the fastest growing software companies in America. Our
mission is to help small businesses thrive in a digital world. Every day
we serve more
than 100,000 small businesses across 400+ business verticals, in
every corner of America. To learn more, visit http://www.womply.com or email info@womply.com .
Contacts
Womply Brad Plothow, 801-400-4640 VP of Brand & Communications bplothow@womply.com
Release Summary
Womply releases a report detailing sales trends at local restaurants in all 50 states across all 365 days of the year.
#Hashtags
Contacts
Womply Brad Plothow, 801-400-4640 VP of Brand & Communications bplothow@womply.com