Upside newsroom, "GetUpside Rebrands as Upside, Raises $165M Series D" Apr. 2022
Archived source: Upside newsroom, "GetUpside Rebrands as Upside, Raises $165M Series D" Apr. 2022. Captured from www.upside.com.
Cited in: Alex Kinnier
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Log inRequest a demo New data: Uncommitted customers drive most of your revenue. Learn how to win them. Get the report We've updated our Terms of Service and Privacy Policy Newsroom / Press releases April 26, 2022 GetUpside rebrands as Upside, Raises $165M Series D to Transform Brick and Mortar Commerce What we cover Profitably boost visit frequency Personalized promotions More spend from new customers and regulars Upside transactions at Tacala restaurants, by customer segment More spend from new customers and regulars alike Get in touch with our team Contact press team "Upside is helping us influence those hard-to-reach customers that weren't choosing our restaurants before...we're seeing more frequent visits from our regular customers, too." Joey Saunders, EVP ACME Inc. WASHINGTON, D.C., April 26, 2022 — GetUpside, the retail technology company rebranded as Upside, today announced that it has raised $65 million in equity financing and $100 million in debt financing from General Catalyst with participation from existing investors including Bessemer Ventures and Builders VC. This latest round brings Upside’s valuation to $1.5 billion. “With inflation at a 40-year high, we are at an inflection point right now for brick and mortar businesses, consumers, and our communities. As businesses look for new ways to profitably grow, consumers are looking for ways to gain more purchasing power on the things they need,” said Upside Co-Founder and CEO Alex Kinnier. “We are always focused on the win-win-win and are proud to have built the only product that delivers measurable benefits for all points of brick and mortar commerce.” Upside is a two-sided marketplace platform that drives proven, incremental profit to businesses, while at the same time giving users more purchasing power on the things they need everyday. Over 50,000 grocery stores, restaurants, gas stations and convenience stores across the country have partnered with Upside, and 30 million consumers have access to Upside offers through its app and partner apps. To date, Upside has driven $550 million back into local communities, and has committed 1% of all revenue to sustainability initiatives related to its areas of operation. “At General Catalyst, we’re always looking to back businesses that have both strong financial and societal returns as part of our commitment to responsible innovation,” said General Catalyst Managing Partner Deep Nishar. “We are really excited about Upside’s unique approach, deep consideration of all their stakeholders and positive impact on local communities. We really believe in the vision, the business, and Alex and his team.” The company’s business model ensures that there is only upside for users, businesses, and communities, and now the company has a simpler name to match. The evolution of the brand aligns with the company’s growth to date and continued focus on mutual benefit for businesses, people, and communities. This round of fundraising will be used to accelerate user growth, expand into new retail categories, invest in product development, and hire top talent. About Upside Upside is a retail technology company on a mission to help communities thrive. Our technology has helped millions of people get more purchasing power on the things they need, and tens of thousands of brick and mortar businesses earn measurable profit. Billions of dollars in commerce runs through the Upside platform every year, and that value goes directly back to our retailers, the consumers they serve, and towards important sustainability initiatives. For more: www.upside.com. About General Catalyst General Catalyst is a venture capital firm that invests in powerful, positive change that endures — for our entrepreneurs, our investors, our people, and society. We support founders with a long-term view who challenge the status quo, partnering with them from seed to growth stage and beyond to build companies that withstand the test of time. With offices in San Francisco, Palo Alto, New York City, London, and Boston, the firm has helped support the growth of businesses such as: Airbnb, Deliveroo, Guild, Gusto, Hubspot, Illumio, Lemonade, Livongo, Oscar, Samsara, Snap, Stripe, and Warby Parker. For more: www.generalcatalyst.com. / Newsroom / Press releases April 26, 2022 About Upside About General Catalyst Similar news 1/4 No results found. Reset filters Survey of 12,000+ consumers and retailers reveals a widening gap between loyalty enrollment and real consumer influence Early partners gain first access to value-seeking drivers as demand for fuel savings rises Stable overall spending masks a widening income divide in how consumers shop The integration gives Varo customers access to personalized cash back offers on fuel, groceries, and dining Following a successful pilot, Coen Markets rolled out Upside’s performance-based platform across eligible company-owned and dealer sites. Rollout includes nearly 200 stores in California and Nevada under the Save Mart, Lucky, and FoodMaxx banners National rollout spans nearly 400 Wendy’s locations after pilot delivers measurable, sustained performance in highly competitive QSR markets Multi-brand franchise operator expands Upside across 350 Taco Bell, KFC, and Pizza Hut locations following proven profitability and customer growth 10+ billion transactions and nationwide surveys show shifting definitions of value — and how retailers’ own investments may be contributing to fragmented shopping behavior With over 350 locations added to Upside, Gulf continues to expand its presence across the nation and grant cash back opportunities to its customers Shoppers who use the seamless, secure checkout option earn instant cash back. EarnIn customers can now access personalized Upside offers at thousands of food and fuel locations nationwide All 163 stores across D.C., Maryland, Virginia, and Delaware will launch on Upside The Upside app is now available in Spanish, expanding access for millions of Spanish-speaking consumers and bilingual families across the U.S. Upside is driving first-time and uncommitted customers to Vibe’s 72 Little Caesars locations in nine states A major milestone fueled by millions of everyday purchases across fuel, grocery, and restaurant categories Piggly Wiggly Midwest becomes the first retailer to launch through the partnership, unlocking new customer acquisition and retention tools Fuel marketer grows Upside participation by 50% to support regional expansion Performance-based promotions help franchisees grow traffic, with locations seeing an average 79% ROI New analysis backed by 75M brick-and-mortar transactions and two years of consumer data Operators embrace performance-based model to drive traffic without discounts or operational lift New integration helps Marqeta customers access flexible rewards within their card programs to improve engagement, increase top-of-wallet positioning, and drive spend shift. This partnership is set to boost new and infrequent customer traffic for Busy Beaver, while also marking a significant step in Upside’s expansion beyond the food and fuel industries. Strategic marketing and tech collaborations have been key in expanding consumer access to Upside’s offers. Kiki Burton Joins as Chief Growth Officer From Plaid; Etsy Veteran Mike Jacobs Appointed as CMO and President, Consumer Insights Drawn from 1.1 Billion Transactions and Nationwide Surveys Following a successful pilot, customers can now use the Upside app at 180+ Giant Eagle and Market District supermarkets, and 165+ GetGo fuel and convenience stores to earn cash back Nearly 160 Domino’s franchise stores have already used the partnership to facilitate onboarding onto the Upside platform. A study of 1,700+ convenience retail locations finds that top-line c-store revenue growth is being driven by inflation; survey confirms shoppers are replacing c-store visits with grocery trips. New data partnership enables Upside to personalize promotions for even more quick-service restaurant brands across the country Millions of consumers now have access cash back offers at 46 Nation’s Best hardware stores Upside has been named one of America’s Best Loyalty Programs in 2024 by Newsweek and Statista. A long term agreement and an enhanced tech integration between the two companies comes Upside has delivered a half million incremental transactions Upside was named one of the top 500 startups displaying excellence across employer reputation, employee satisfaction, and growth. Chime members can now earn Upside cash back at thousands of food and fuel locations nationwide Survey of 2,000 consumers reveals gaps between loyalty membership and expected behavioral changes, highlighting insights for retailers. Upside's new dashboard redefines how retailers measure and understand performance from third-party platforms Upside users now can access cash back offers in home improvement This partnership will also expand Upside’s presence in the grocery industry, empowering retailers to provide enhanced value to their customers. Schnuck Markets, Inc. and Upside are excited to announce the launch of their new co-branded mobile app, aimed at creating additional savings for members of the Schnucks Rewards program. Upside renews partnership with Circle K for fuel offers at 5,200+ locations and adds cash back for store goods at 4,000+ U.S. sites. Upside's product updates pave the way for better food retailer and user experiences In this year's ranking, Upside is listed at the 1,292nd spot, solidifying its status as one of the fastest-growing private companies in America. Upside's strategy boosts profits for retailers and aligns with its 1% pledge to reduce food waste The Upside platform will now drive new, profitable transactions across Kum & Go’s vast network of over 200 convenience stores Upside proudly announces a significant milestone in its journey by surpassing $1 billion in new, incremental profit for its retail partners. The award is based entirely on employee feedback, and reinforces Upside’s commitment to nurturing a culture of innovation and professional development across all levels. The independent grocer's partnership with the digital marketplace is just one of the ways it helps to create value for its customers Upside has announced a partnership with Road Ranger, the fourth-largest travel center chain in the United States. Upside has added nearly 150 Sunoco sites in the Pittsburgh, PA area to its digital marketplace. Partnership showcases proven incremental sales for the retailer and cash back opportunities for its customers amidst inflationary pressures Upside announced the addition of 300 of Chevron’s company-operated stations in California DasherDirect cardholders can now earn up to 25¢/gal cashback on fuel and up to 45% cash back on food Stinker Stores is making Upside’s cash back offers available to Stinker customers at 50 locations across Idaho. Top Recognitions Received from 2023 U.S. Top Workplace, Built In and The Muse Attributes 1,858% Revenue Growth to Company’s Investment in Food Offerings Upside announced that it’s launching at over 200 Kum & Go stores in the West and Midwest Award recognizes ambitious and pioneering entrepreneurs who are changing the world Tech in Motion announces top startups in top technology hubs across North America Company sees app activity nearly triple in three months as demand for Upside skyrockets Upside’s grocery footprint increased by 240%+ in the last year Upside attributes 3-year revenue growth of 1,862% to surging demand for personalized technology Delivery partners that earn with Gopuff can now access exclusive GetUpside promotions at 45,000 locations Guests now have access to Upside’s personalized cashback promotions at Casey’s locations Drivers with Lyft can now earn up to 32¢/gal* cashback on fuel at over 25,000 stations nationwide Upside users now have access to personalized promotions at over 45,000 brick and mortar businesses Upside Promotions of up to 20% Cashback Now Available at 110 Schnucks Locations Attributes 60,259% revenue growth to surging demand for personalized experiences Drivers with Uber can now earn up to 25¢/gal cashback on fuel without leaving the Driver app Upside is now available at more than 175 grocery locations nationwide Companies share mission to strengthen local communities Fuel majors say digital tools are critical to grow sales amid fuel demand destruction Meredith Sadlowski (Gulf Oil) and Arman Ghosh (A-Frame Ventures) hired to lead the company’s growth into new verticals. Country’s third-largest restaurant franchisee experienced 4x increase in customer visits and spend using innovative personalization platform Similar news May 12, 2026 New Upside research reveals most retail loyalty programs have hit a plateau Visit May 12, 2026 Visit April 27, 2026 Upside launches new fuel offer model in New Jersey with QuickChek as first partner Visit April 27, 2026 Visit We've updated our Terms of Service and Privacy Policy for app users Get the app Find offers Customer support For Business Fuel & convenience Grocery Restaurant Upside marketplace Measurement Customer loyalty Strategic partnerships Dashboard login Partnerships Tech integrations Marketing partnerships Affiliates Company About Team Newsroom Blog retailer resources Blog Reports Webinar Success stories FAQ Glossary Security © 2026 Upside Services, Inc — 455 Massachusetts Avenue, NW, Suite 350, Washington, DC 20001
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