Sendwithus + Kickbox Webinar: Segmentation — SlideShare Presentation (August 2016)
Summary
A presentation page for Sendwithus + Kickbox Webinar: Segmentation, in which representatives of Kickbox and Sendwithus discuss email segmentation. Its summary covers how segmentation works, why it matters for targeting customers, and segmenting lists by location, demographics, customer journey and quality scores, with fresh email data and testing.
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Cited in: Dan Stevens
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“‘Sendwithus + Kickbox Webinar’ Aug 2016; two separate companies co-presenting, SlideShare.”
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Sendwithus + Kickbox Webinar: Segmentation This document summarizes a discussion between representatives from Kickbox and Sendwithus about email segmentation strategies. It provides an overview of how segmentation works, why it is important for targeting customers more effectively, and recommendations for how to segment lists based on location, demographics, customer journey, and quality scores. The discussion emphasizes the importance of keeping email data fresh and testing segmentation strategies to improve personalization and engagement. Marketing ◦
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