Persona, "Know Your Business (KYB)"
Summary
A product page from Persona for its Know Your Business (KYB) service, which pairs business verification with KYC checks on the people behind a business. Persona claims 20+ data points to verify businesses in 150+ countries, verified business and UBO results in under 5 seconds and a +90% reduction in manual KYB reviews. The page lists business registry, tax number and document verification, watchlist and adverse media screening, UBO verification by government ID and selfie, and continuous monitoring with reverification on ownership changes or high-value payouts. It markets the service to marketplaces, fintech and crypto platforms and SaaS businesses, citing the INFORM Act, DSA, DAC7 and FATF, and quotes customers at Branch, 6lock, OpenAI and Discogs.
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Know Your Business (KYB) Verify any business and the people behind them with unified KYB and KYC. Streamline onboarding while minimizing risk for any type of business with Persona’s global KYB and KYC platform. Get a demo Try it now Trusted by startups & the world’s largest companies See what you can unlock with unified KYB and KYC 20+ data points available to help you verify businesses in 150+ countries. <5 sec to get verified business and UBO results. +90% reduction in manual KYB reviews. Efficiently manage and reduce risk across the business life cycle Business onboarding Business verification - Business registry verification - Tax number verification - Business document verification - Watchlist and adverse media screening Business screening - Online credibility checks - Financial health checks - Industry classification UBO onboarding UBO verification - KYC verifications (government ID, selfie, database) - Ownership verification - Employment verification Lifecycle management Continuous screening and monitoring - Continuous monitoring of business registries and ownership changes - Watchlists and sanctions (business and UBOs) - Adverse media and industry risk - Custom lists for high-risk industries or geographies Reverification - Ownership or corporate structure changes - High-value transactions or payouts - Ongoing compliance requirements (DAC7, INFORM, DSA, FINTRAC) Platform automation Orchestrate every business and UBO identity record in one system of truth. Automate KYB-KYC workflows that flex to fit your region, risk, and product line. Centralize reviews with customizable cases and link analysis to detect fraud networks. Protect your ecosystem with audit-ready reporting, granular redaction, and secure data storage. Know Your Business for any industry and use case Marketplaces and e-commerce platforms Merchant onboarding Welcome merchants of all sizes onto your platform while flagging those that are potentially risky or linked to fraud networks. Marketplace compliance Meet INFORM Act, DSA, and DAC7 requirements with seamless Know Your Seller flows. Business fraud prevention Stop impersonation, shell companies, and synthetic entities before they can enter your ecosystem. Fintech and crypto platforms Enhanced due diligence Comply with global AML requirements with comprehensive screenings and verifications. Financial services onboarding Accelerate account opening while ensuring only legitimate businesses gain access to credit, banking, and payments. Crypto compliance Screen businesses and UBOs against global watchlists to meet VASP, FATF, and Travel Rule obligations. SaaS and online business platforms B2B onboarding Streamline signup for new customers while automatically increasing verification for higher-risk businesses. Verified business profiles Give businesses a visible mark of trust on your platform, like a blue check mark, to signal legitimacy to users. Vendor and partner vetting Assess the legitimacy of suppliers and partners to safeguard your supply chain and brand reputation. “We want to automate the decision making process as much as possible during KYB and KYC. Persona not only lets us do that and saves us time but also ensures that we can be flexible with changing our workflows and rules when we discover new fraud rings." Amanda Hodgetts-Martin Director of risk management at Branch “When you think about how Persona verifies government IDs and selfies, it gives you peace of mind. It’s not only the different checks that the solution performs, but the contextual data you’re using to analyze and understand the images against. When you combine them all together, it starts to paint a picture of the individual that provides a higher level of due diligence.” Todd Sorrel Co-founder and CEO at 6lock “It was really critical to us that we minimized our false positive rate, and we were very encouraged by how quickly the Persona team updated the logic and how much configurability there was with the logic. Persona’s matching capabilities were the best from our testing.” Jake Brill Product lead at OpenAI “Flexibility is key for us. We can start with low friction, and if we see bad actors are still being let through, we can ask for more information or run additional verifications. With Persona, we can turn those dials of friction up and down without having to redeploy our flows.” Brandon Otto Product manager at Discogs Branch unites KYB & KYC with Persona to onboard more businesses quickly 6lock’s secure payments platform leverages Persona’s flexible IDV system to reduce wire fraud exposure to clients OpenAI uses Persona to screen millions of users each month with zero friction Discogs quickly verifies music lovers to meet INFORM Consumers Act requirements with Persona’s Know Your Seller solution Read case study
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- WB726.html
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- 224,553 bytes
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- 76b83a0ef4cc670e969d0e7fcdc0b0e07d57d3e3c1b359465512618cdef17ba6
- Our copy
- WB726.html
- Original
- withpersona.com