Peek.com Announces $80 Million Series C Investment from WestCap and Goldman Sachs to Power the 2022 Travel Comeback

Summary

A press release datelined San Francisco, CA, November 16, 2021, in which Peek.com, a booking software and marketplace for experiences, announces an $80 million Series C investment led by WestCap and joined by Goldman Sachs Asset Management. The release says Peek.com will use the capital to triple the team size and expand its product offerings, and that the platform has had nearly $2 billion in bookings. It quotes Tina Malhotra, CEO of Color Factory, Ruzwana Bashir, CEO and co-founder of Peek.com, and Laurence A. Tosi, Founder and Managing Partner at WestCap. Closing sections describe Peek.com, WestCap and Goldman Sachs Asset Management.

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November 16, 2021

Peek.com Announces $80 Million Series C Investment from WestCap and Goldman Sachs to Power the 2022 Travel Comeback

The leading experiences platform has had nearly $2 billion in bookings & served 35 million customers; businesses see a 30% increase in revenue with Peek.com’s technology

SAN FRANCISCO, CA - November 16, 2021- Peek.com , the
 leading experiences booking software and marketplace, today announced an $80 million Series C
 investment led by WestCap. , a growth
 equity firm founded by former Airbnb and Blackstone executive, Laurence A. Tosi, joined by
 Goldman Sachs Asset Management. Earlier investors include Jack Dorsey, Eric Schmidt, Kayak
 founder Paul English, and Cathay Innovation. Peek.com will use the capital to triple the team
 size and expand its product offerings.

The company has been growing rapidly despite the global pandemic. With nearly $2 billion in
 bookings of experiences, the Peek.com platform combines powerful business software with an
 award-winning marketplace for consumers to book fun things to do (think: wine tours,
 watersports, skydiving, and art classes). Peek Pro provides world-class online booking,
 point-of-sale, and hundreds of automation tools such as inventory management, dynamic pricing,
 waivers, and marketing analytics. Thousands of operators like the Museum of Ice Cream,
 Color Factory, and Pennekamp State Park have supercharged their revenues and automated operations
 with this all-inclusive technology.

Just as the e-commerce industry saw a ten-year tech leap forward, the pandemic has sparked a
 rapid digital transformation in offline industries. Fueled by consumers’ pent-up demand and
 mobile use combined with tech’s success with contactless payment in retail and restaurants,
 the travel and experiences industry was pressured to quickly digitize its commercial activity.

“Peek.com has become the gold standard for high-volume ticketing and online sales,” said Tina
 Malhotra, CEO of Color Factory, which sees nearly a million visitors every year. “Every detail
 of the platform is so well thought out - from bookings on our website to on-site guest
 experience to advanced analytics. Peek.com allows us to provide a world-class experience for
 our guests and team alike. The decision to select Peek.com was ultimately an easy one.

“After helping thousands of travel and local businesses survive the pandemic, we’ve now been
 arming them with the digitization tools needed to scale and meet the massive demand in 2022,”
 said Ruzwana Bashir, CEO and co-founder of Peek.com. “Our vision to connect people to share
 memorable experiences is now more important than ever before.”

“We have been early adopters and investors in travel technology companies, and have been
 following Peek.com for years,” said Laurence A. Tosi, Founder and Managing Partner at WestCap.
 “Ruzwana Bashir is a dynamic leader and Peek.com’s unique approach has allowed them to serve
 millions of people. This is a transformative solution that will allow a wider audience of
 travelers and locals to have meaningful experiences, and for activity operators to grow their
 businesses.”

Alongside WestCap and Goldman Sachs Asset Management, investors participating in the round
 include 3L, Cathay Innovation, I2BF Global Ventures, Manta Ray, and Apeiron. Peek.com has
 attracted seasoned senior execs and top talent from Uber, Kayak, Expedia, SeatGeek, and more.
 The remote-first company plans to triple the team in 2022 and will announce several major
 updates over the coming months.

About Peek.com

With nearly $2 billion in bookings, Peek.com is the leading experiences booking software and
 marketplace. Its powerful software enables operators to better manage and grow their
 businesses, and the award-winning marketplace is full of memorable things to do from skydiving
 in Montana to a cooking class in New York. The company has raised over $100 million from top
 travel and tech investors such as WestCap, Goldman Sachs Asset Management, Jack Dorsey, and
 Eric Schmidt.
 Learn more at www.peek.com .

About WestCap

WestCap is a growth equity firm founded by Laurence A. Tosi, who, together with the WestCap
 team, has founded, capitalized, and operated tech-enabled, asset-light marketplaces for over
 20 years. With over $6 billion of assets under management and committed capital, WestCap has
 made notable investments in technology businesses such as Airbnb, StubHub, iPreo, Skillz,
 Addepar, Hopper, iCapital, and Bolt.
 For more information about WestCap, visit www.WestCap.com .

About Goldman Sachs Asset Management Growth Equity

Bringing together traditional and alternative investments, Goldman Sachs Asset Management
 provides clients around the world with a dedicated partnership and focus on long-term
 performance. As the primary investing area within Goldman Sachs (NYSE: GS), we deliver
 investment and advisory services for the world's leading institutions, financial advisors, and
 individuals, drawing from our deeply connected global network and tailored expert insights,
 across every region and market—overseeing more than $2 trillion in assets under supervision
 worldwide as of September 30, 2021. Since 2003 the Growth Equity business within Goldman Sachs
 Asset Management comprising more than 75 individuals has invested over $13 billion in
 companies led by visionary founders and CEOs.
 Follow us on LinkedIn .

Peek has helped over 35 million people enjoy unforgettable experiences.

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