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Viola FinTech

Articles by Tomer

- The case for innovative Proptech models in the COVID era and beyond Aug 4, 2020 The case for innovative Proptech models in the COVID era and beyond I recently published Viola FinTech’s analysis of the 4 buckets of Proptech which explains our investment thesis… 24 1 Comment

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- Mark Rogerson MBE 5K followers The FT article of today, “How private equity’s big bet on software was derailed by AI,” is deliberately provocative but rests on a flawed premise.

It conflates AI’s growing ability to generate software artefacts with the far more complex reality of delivering enduring enterprise software value. They are not the same.

What we are seeing across our portfolios and the wider market is that AI is an accelerant for established software companies, not a destroyer of them.

Enterprise software value lies not in the code itself, but in the ecosystem around it; implementation, configuration, training, support, compliance and continuous evolution. These systems are deeply embedded in mission-critical operational processes and customers depend on trusted, long-term partners. AI-generated products alone cannot replicate this operational depth or trust.

Equally, domain expertise, proprietary data and embedded workflows create powerful structural moats. While AI may lower the cost of writing code, it does not replicate decades of accumulated operational knowledge, regulatory nuance, or customer integration. Established vendors possess deep customer relationships and real-world data assets that new entrants cannot quickly replicate.

In practice, AI is strengthening incumbents. It enables faster development, better automation and improved customer outcomes; benefits that established vendors can immediately deploy across their installed base. Combined with high switching costs, operational dependency and customer trust and data protection requirements, this reinforces rather than weakens their competitive position.

Finally, the economic advantage lies with companies that already have recurring revenue and customer access. AI reduces marginal development cost and accelerates innovation, improving margins and strengthening customer retention.

In summary, AI lowers the barrier to creating software, but not the far higher barrier to building trusted, deeply embedded enterprise platforms. Far from destroying software value, AI is amplifying the advantages of agile, domain-led, customer-centric software companies.

As ever, the clearest perspective comes not from media grabbing headlines, but from customers themselves. That said, we note in our Book, the AI Fix for Private Equity (Gary Pearson), this is another wake-up call for those that are not ’structurally’ taking notice. 140 12 Comments
- Natti Ginor Jefferies
 • 3K followers Israeli tech is raising and scaling with funding up 54% on larger (but fewer) rounds in H1 2025, making it the strongest half since 2021.

Our ecosystem is in growth mode and that means renewed investor confidence and significant business opportunity. So, what can you expect for the rest of year?

Get all the data, insights, and predictions in our H1 2025 Finder Ecosystem Report:
👉 https://okt.to/ABrjUp

Yariv Lotan, Einat Ben Ari, Brad Hofman (MBA Finance), Dana Cogan, Chanel Itzhaki Ganor, Shelly Hod Moyal, iAngels, Jefferies

#H12025Report #IsraeliTech #ImpatientInnovation 249 12 Comments
- Monik Pham 6K followers 💫 Recap of 2025 and why I'm more excited than ever for what's ahead 💫

We invested in four companies (bringing our total portfolio to 17!), and three of them are lead by exceptional women:

💥 Zendo - An operating system managing energy procurement in colocation data centres. Led by Jade Batstone and Drew Barrett.

😈 Musa - One of the fastest growing women's health apps in South America, with over 500k MAUs(!) Founded by the incredible Pamela Valdes.

Two unannounced investments that includes a platform for families navigating elder care and an AI-native spatial-analysis platform that opens up the $10bn Geographic Information Systems industry.

We've invested in these companies alongside some great funds this year, including Accel, Lightspeed, Fly Ventures, Greylock Partners and HF0 Residency.

Two major highlights for me this year were the founders offsite we held in Feb with our awesome team and our AGM in Sep (video below) where we welcomed over 100 LPs. We also welcomed our (my) sixth Pact baby so I guess that was also a highlight 👶

As we enter our fourth year of Pact, I'm also excited to spend more time in Germany 🇩🇪 and DACH as we continue to invest in the region and support our companies SureIn and UnitPlus there.

And lastly, I'm excited for more bad mum jokes from Reem Wyndham and Tong Gu's wisdom. Thank you to Justin Seghers for keeping the ship running smoothly and our awesome Venture Partners Eda Leka and Sam Ajami.

We're also due to announce more thrilling news in 2026 - watch this space!! ❤️ 99 18 Comments

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