Lendio Makes Strategic Move to Position the Brand for Growth, Strengthens Product Portfolio for Small Businesses (Lendio press release)

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A Lendio press release, Lendio Makes Strategic Move to Position the Brand for Growth, Strengthens Product Portfolio for Small Businesses, dated November 4, 2022 with a Lehi, Utah dateline of July 21, 2022. It announces that Lendio has sunset its Sunrise by Lendio brand by integrating its accounting, invoicing and expense tracking tools with Lendio's small business loan marketplace. It lists five new invoicing features, including payment processing at 2.55% for credit cards and .5% for ACH transfers, and quotes CEO Brock Blake and President and CRO Ben Davis.

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Lendio Makes Strategic Move to Position the Brand for Growth, Strengthens Product Portfolio for Small Businesses

By

Lendio

November 4, 2022

—

3 min read

Leading fintech company removes the “Sunrise by Lendio” brand, merges its free tools and enhanced SaaS subscription with its popular loan marketplace

LEHI, UTAH, July 21, 2022 – Lendio , the nation's leading small business financial solutions provider, today announced the next phase of its brand and business evolution. The growing fintech company has sunset its Sunrise by Lendio brand – which includes a robust set of accounting, invoicing and expense tracking tools – by integrating its data insights access with Lendio’s small business loan marketplace. This integration will better serve the fluctuating needs of small business owners in America.

”If there is anything we have learned during the pandemic, it’s that the needs of small business owners can shift dramatically in an instant. By bringing Sunrise’s features under the umbrella of Lendio, we’re able to give access to our small business lending marketplace and offer our automated cash management tools all in one place,” said Brock Blake, CEO of Lendio. “This integration will help small business owners automate the management of their invoices, expenses, and cash flow, which can be some of the most challenging pain points they face.”

This evolution signals Lendio’s ongoing commitment to ensuring that small business owners have access to capital and the software solutions they need to ensure the survival of their business.

Lendio’s Five New Features Automate Invoicing to Get Paid Fast

In conjunction with this brand update, Lendio has announced five new features built to make the invoicing process simpler through automation. The invoicing features, available now on the Lendio platform, include the following:

- Low fee payment processing, including 2.55% for credit cards and .5% for ACH transfers (below industry average)
- Automatic reminders and scheduled late fees for your customer’s overdue invoices
- The ability to add gratuity/tips on all invoices
- New templates, including smart fields to auto-fill basic message information
- Email integration with popular providers including Gmail, Outlook and Yahoo

“When it comes to running a small business, invoicing time should be an exciting time – not a stressful one,” said Ben Davis, President and CRO of Lendio. “With the addition of these new features, small businesses will have the ability to tailor the invoicing process to what works best for them and their current business needs.”

“Not many people know this, but the majority of employees here at Lendio are connected to small business in some way, whether they owned a small business in the past, still do, or have a close family member who does,” added Blake. “So not only are we dedicated to evolving over time to meet the needs of the small business owners we serve, but we are also over here cheering them all on from our desks! Their success is our success.”

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