Identity – API to match & verify bank account ownership
Summary
A Plaid product page for Identity, an API that verifies bank account ownership by retrieving the account owner's name, phone, email and address from the bank and comparing it, through Identity Match, with what the user submitted. Plaid claims coverage of 95%+ of US financial institutions, 20% more onboarding conversions than in-house algorithms and 99.5% precision. Users link accounts through Plaid Link, and businesses set match rules to approve, review or block account links. The page quotes Emilie Choi, President and COO of Coinbase, and distinguishes Identity from Identity Verification (IDV), which checks who a person is for KYC with ID and biometric checks.
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Identity Verify bank account ownership. Instantly. Reduce ACH risk by matching identity details against bank-held data, directly in your existing payments flow. Talk with our team View API docs Why teams choose Identity - Faster signups, fewer steps A user's name, phone, email, and address come straight from their bank, automatically—boosting conversion from the start. - Convert more verified accounts Match scores help you approve more legitimate customers, and catch mismatches before they turn into a return or fraud loss. - Go live without the build Skip the engineering lift of building your own matching algorithm. Launch in one click with Plaid's recommended rules. - 95%+ of US banks Identity retrieves account data from 95%+ of US financial institutions. - 20% more conversions Identity Match boosts onboarding conversion by 20% compared to in-house algorithms. - 99.5% precision Identity Match resolves account ownership with 99.5% precision. How it works Set your match rules Match scores and dashboard rules help you approve, review, or block account links before a mismatch turns into a return or fraud loss. A user links their bank account During onboarding or before a payment, a user will be asked to connect their bank account through Plaid Link. Plaid checks account owner info Identity retrieves the account owner's name, phone, email, and address. Identity Match compares it against what your user submitted. "We have to make sure that we're prepared to onboard users as quickly and seamlessly as possible, while identifying potential risks and fraud. Plaid’s onboarding experience is so seamless, we're able to scale it rapidly." Emilie Choi President and COO, Coinbase More ways to move money and reduce risk Auth Verify account and routing numbers, then launch bank payments built to convert. Explore Auth Balance Check real-time balances before you move money, and cut NSF returns before they happen. Explore Balance Transfer Move money over ACH, RTP, RfP, and FedNow—built to pair with our verification and risk products. Explore Transfer Signal Add ACH risk scoring for higher-risk transactions, so you decide whether to route, review, or block. Explore Signal Your questions, answered Reach out if we missed yours. What is bank account ownership verification? Bank account ownership verification confirms the name on a bank account matches the person using it. Plaid's identity matching API automates that check and returns a match score instead of a manual document review. Why does bank account ownership verification matter? Bank account ownership verification matters because it catches a mismatched account before money moves—whether that's a fraudulent pay-in or a misdirected payout. Catching it early is a core piece of fraud defense, not a compliance afterthought. Does Identity Match support joint or co-owned bank accounts? Yes, Identity Match supports joint and co-owned bank accounts. It matches against whichever account holder name or names the bank returns. Exact multi-holder handling varies by institution, so confirm specifics before this ships. How does Plaid help verify bank account ownership? Plaid helps verify bank account ownership by pulling the account holder's name directly from their bank. Identity Match then compares that against what the customer submits and returns a match score the business acts on. What is the difference between Identity, Identity Match, and Identity Verification? The difference is scope: Identity and Identity Match confirm bank account ownership using data from the linked account, while Identity Verification (IDV) verifies who a person is for KYC using ID and biometric checks, not bank data. Onboard more verified accounts with less work Let's get started
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- plaid.com