Howard Makler — Co-Founder & CEO, Innovation Refunds

Summary

A Forbes Business Council member profile for Howard Makler, Co-Founder & CEO of Innovation Refunds, Miami, FL. The About section says Howard has a 30 year track record and has served for over a decade as Professor at the Wharton School of the University of Pennsylvania. The profile lists published content, including the expert panel "20 Things CEOs Should Spend Less Time On In 2025" dated Nov 14, 2024 and an article on practical applications of GenAI for small businesses dated Jun 14, 2024. The company details say the Innovation Refunds team has over 300 combined years of business and accounting experience, give Financial Services as the industry and list a company size of 501 - 1,000.

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Howard Makler

Co-Founder & CEO Innovation Refunds

Miami, FL

Skills

Sales Management

New Business Development

Marketing Management

About

Howard has a 30 year track record of success and excellence.

He is a recognized expert, in-demand speaker, and has served for over a decade as Professor at the Wharton School of the University of Pennsylvania, University of Shopping Centers; along with engagements at Peking and Tsinghua Universities in China. The media frequently seeks his opinion—he has been featured on CNN, Fox News, China Times, ABC and The Wall Street Journal.

Howard has served on the Board of Directors for The Skyhook Foundation, a charity founded by Kareem Abdul-Jabbar, Vice Chairperson for Athletes & Entertainers for Kids, and helped create Shaqtacular for Shaq (Shaquille O’Neal).

Howard Makler

Co-Founder & CEO

Published content Company details

Published content

expert panel

20 Things CEOs Should Spend Less Time On In 2025

Nov 14, 2024

CEOs must be strategic about how they allocate their limited time. Time spent on low-impact tasks—such as micromanaging or excessive meetings—could be better used on bigger-picture tasks like strategic planning or partnership development.
Below, the members of Forbes Business Council share some activities on which CEOs can stop wasting their energy. By focusing on high-impact activities, CEOs can make the most of their time and drive organizational growth.

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expert panel

16 Biz Experts Detail How To Prioritize Growth Or Profit Successfully

Jul 10, 2024

Running a business involves founders making a number of decisions that have foreseen and unforeseen consequences. For example, if a leader chooses to focus on growth, the business potentially becomes a bigger market player without the stability of a solid financial foundation. On the other hand, if they choose to prioritize profits, they gain financial stability at the risk of losing sight of other factors that matter just as much.
Whether a leader chooses to prioritize growth, profits or a mix of both, it’s important to consider the bigger picture and other factors at play on an internal and external level.
As experts, the members of Forbes Business Council have experience navigating the challenges that come with expanding a business. Below, 16 of them discuss the merits of a company focusing first on either growth or profits and how that decision can impact a business's potential for success.

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article

Beyond Buzzwords: Practical Applications Of GenAI For Small Businesses

Jun 14, 2024

SMBs shouldn’t think about AI as just a trendy buzzword; it's a potential game changer for SMBs looking to stay competitive.

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expert panel

18 Efficient Methods For Finding Business Capital In A Tough Market

Apr 17, 2024

An entrepreneur’s ability to obtain financing for their business is hard in a normal market and downright challenging in a down market. In the face of rising interest rates and an unstable market, many investors reduce their spending and turn their focus to investment opportunities with little financial risk.
While a tough market does limit the amount of available funding sources, entrepreneurs can acquire the capital their business needs if they are willing to put in the work and think outside the box. Below, 18 Forbes Business Council members offer suggestions on how companies can efficiently find capital in a difficult banking market.

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expert panel

20 Leaders Share Lessons Learned From Business Failure

Mar 18, 2024

No business journey is without failure. While many leaders understand that they will inevitably encounter challenges on the road to success, moving forward after a mistake, setback or dire situation is easier said than done, especially when the stakes are high.
What matters most in these trying moments is how a leader responds, regardless of the outcome. The right mindset and a solid commitment toward continuous learning can turn a seemingly impossible situation into an opportunity to grow and innovate.
As experts, the members of Forbes Business Council continually face and overcome hurdles in their own entrepreneurial journey. Below, 20 of them share the biggest lessons they’ve learned from failure and how those experiences have impacted how they move now as leaders.

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article

How Small Businesses Can Navigate The Changing World Of Tax Refunds And Incentives

Mar 6, 2024

Tax law is daunting and ever-changing, making it especially tricky to navigate for first-time small-business owners.

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expert panel

20 Tips For Mastering The Art Of The 60-Second Company Story

Dec 15, 2023

The ability to convey your company's essence and mission in 60 seconds or less is a skill that can make or break your success. The art of crafting a concise and compelling company story becomes invaluable when you only have a minute to capture someone's attention.
To help entrepreneurs do this effectively, 20 Forbes Business Council members share their best tips for captivating audiences, convey a brand's unique identity and leave a lasting impression in those critical first moments of engagement. Here's how they recommend condensing your narrative without sacrificing its impact.

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article

How Safe Is Your Data? Considerations For SMBs When Sharing Data With Third-Party Vendors

Dec 12, 2023

Relying on third party vendors can subject organizations to a unique set of risks.

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article

The Future Of The American Small Business

Oct 17, 2023

The time is now to work together to develop solutions that empower small-business owners.

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Company details

Innovation Refunds

Company bio

Our mission is to assist eligible small and medium-sized businesses in attaining cash incentives from federal and state governments.

Small and medium-sized businesses have historically shaped America’s economic landscape. We’re committed to helping 30 million+ businesses in the US get back what they may be eligible to receive so they can keep pushing us forward as innovators and job creators.

We put over 300 combined years of business and accounting experience to work for you.

"We know business."

From growing start-up companies into multi-million dollar enterprises to turning challenged businesses into profit centers, our executive team has walked in your shoes as entrepreneurs and long-term business managers. We are no strangers to the risks and the rewards of success.

"We know accounting and tax code."

Our independent tax attorneys are well-versed in tax code, ERC nuances, compliance, and research and development credits and rebates. From MIT, Fordham, Georgetown, Leeds, Deloitte, Price Waterhouse, and other prominent institutions, we have assembled a team with diverse experience.

"We see your business as if it were our own."

You have put a lot of time, effort, and sweat equity into building your business into what it is today. We not only respect that, we believe you are the backbone of America’s economy, employment, and future economic growth. Every recommendation we make is taken with the same care as if it were our own company.

Industry

Financial Services

Company size

501 - 1,000

language

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