Groupon Pledges to #HelpSaveLocal as Businesses Look Toward Reopening

Summary

This Groupon post titled Pledges to #HelpSaveLocal as Businesses Look Toward Reopening addresses business owners during the COVID-19 pandemic. It says Groupon launched a #HelpSaveLocal campaign and is investing millions of dollars into marketing and ad spend to highlight local businesses. The post encourages merchants to create deals that can be redeemed right now, described as Buy Now, Do Now, such as curbside pickup and online classes, and deals customers can buy now and use later. It states that Groupon extended the expiration dates of outstanding vouchers by up to one year and recommends that merchants open up their inventory and lift time-and-date restrictions.

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Groupon Pledges to #HelpSaveLocal as Businesses Look Toward Reopening

Despite the unprecedented challenges, business owners and consumers worldwide have come together like never before over the course of the COVID-19 pandemic. The outpouring of support we’ve seen for the business community, and the resilience that merchants have shown in adapting to a uniquely difficult business environment, inspire us with confidence that our small businesses will emerge from this crisis stronger than ever.

That’s why Groupon launched our #HelpSaveLocal campaign to aid local businesses in need. Consumers are still engaging with the Groupon brand, and they’re itching to get out, explore, and visit the businesses they love. Whether you expect to stay in lockdown a while longer or you’re in a market that’s already begun opening back up, Groupon’s scale, platform, and marketing expertise can help you better position your business for a speedy recovery.

Use Groupon to Drive Business Today

“Buy Now, Do Now”

Business owners facing a slowdown in sales still need to drive revenue to cover fixed costs including rent, taxes, employee healthcare, and more. And since customers across many industries aren’t coming in for in-person service, it’s more important than ever to have an online presence to keep your business top-of-mind.

One way to get that visibility and generate sales at no upfront cost is by promoting your business on Groupon. We’re investing millions of dollars into marketing and ad spend to highlight local businesses, provide you with visibility, and put money in your pocket when you need it most.

However, while we’re still working to promote your active campaigns on the Groupon site, the reality is that many vouchers can’t be redeemed right now as those services aren’t currently being offered. So, why not create a Groupon deal that can be redeemed right now ?

Creating a new Groupon deal can help you promote the “Buy Now, Do Now” services you’re still able to offer, such as food and wine delivery , curbside pickup, online classes , virtual tours, consultations, and more. We’ve promoted such deals by prioritizing them for premium site placements, including them in deal collections emailed to customers, and in some cases assigning them badges which signal to users that these vouchers can be used now. The consumer trends we’ve seen emerge from these efforts have been encouraging:

If you can currently offer services, then Groupon can help customers find them.

Groupon has also implemented several COVID-related changes and recommendations to provide relief to our customers and merchants alike. To minimize refunds and give customers more opportunities to redeem their Groupons, we’ve enacted an extension of up to one year on the expiration dates of outstanding vouchers. We’ve also recommended that Groupon merchants open up their inventory, lift time-and-date restrictions, and update their deal page info to reflect changes in hours and services. Read more about these recommendations in the post linked above, and contact your Groupon representative (if applicable) to learn more about implementing these changes.

Plan For a Brighter Future with Groupon

“Buy Now, Do Later”

Small businesses will also need a steady flow of customers once restrictions are lifted to help make up for lost sales. Consumers are awaiting that day with excitement — when surveyed, Groupon customers responded that they’re looking forward to eating out, getting together with loved ones, and resuming self-care and other activities that have been put on hold.

Soon, Groupon will begin reorienting more broadly toward businesses positioned to start reopening and resuming operations. Customers can already currently purchase Groupons for existing deals with the intent to “Buy Now, Do Later” , helping you secure their patronage for when the crisis has passed and business picks back up. You can also create a new deal with a general spend “$X for $Y” deal structure to leave it up to the customer whether they want to redeem now or later, allowing them maximum flexibility on how to support your business.

It’ll be some time before things return fully to normal though, and the contactless services that businesses are offering now will remain important. To get started with a new deal for your business, navigate to your Groupon Merchant Center to set up a new campaign or use the contact info provided to get in touch with your representative. If you’re a new Groupon merchant , you can use this link to get started.

Helping build great neighborhoods by supporting local small businesses is one of Groupon’s core values , and we hope that our platform can help relieve some of the pressure that business owners are under in this time of need. The business community is uniting to support each other like never before, and together, we can get through this.

Any views, opinions, advice, or endorsements herein are the author(s)’s and are not necessarily the views of Groupon or its partners.

Also be sure to check out our other COVID-related updates, guides, and resources:

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