DoorDash completes acquisition of reservations platform SevenRooms
Summary
A Restaurant Business article by Timothy Inklebarger and Joe Guszkowski, dated Jun. 13, 2025, reporting that San Francisco-based delivery service DoorDash announced it has completed its purchase of SevenRooms, a New York City-based reservations and marketing platform for restaurants. The article states that DoorDash announced a little over a month earlier that it was buying SevenRooms for $1.2 billion and the international food delivery service Deliveroo for $3.9 billion, both in cash, and that SevenRooms will become part of DoorDash's Commerce Platform. It quotes Parisa Sadrzadeh, VP of strategy and operations at DoorDash, from a press release, and notes the purchase of ad tech startup Symbiosys for $175 million announced two days earlier, with DoorDash's ads business having reached a $1 billion annual revenue run rate last year.
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Edit - Square unveils a kiosk you can talk to Technology DoorDash completes acquisition of reservations platform SevenRooms The delivery company said adding the reservations and marketing provider will allow it to help restaurants grow their in-store business. By Timothy Inklebarger and Joe Guszkowski on Jun. 13, 2025 It was one of three DoorDash acquisitions announced this year. | Photo: Shutterstock San Francisco-based delivery service DoorDash announced Friday that it has completed its purchase of SevenRooms, a New York-City-based reservations and marketing platform for restaurants. It’s been a little over a month since DoorDash announced it was buying both SevenRooms for $1.2 billion and international food delivery service Deliveroo for $3.9 billion, both in cash. DoorDash has said that adding SevenRooms will allow restaurants to grow their in-store business through reservations and personalized marketing tools. It will become part of DoorDash’s Commerce Platform, which offers things like websites and online ordering that are aimed at boosting restaurants’ first-party digital sales. “We’re building a platform that makes it easier for local businesses to grow—whether that’s through delivery, pickup, reservations, or in-person hospitality,” said Parisa Sadrzadeh, VP of strategy and operations at DoorDash, in a press release. “These capabilities reflect DoorDash's focus on empowering local businesses to deepen their relationships with customers, however they choose to connect.” The announcement comes just two days after DoorDash announced the purchase of ad tech startup Symbiosys for $175 million . That deal will allow restaurants to place ads outside of DoorDash, on Google, social media and other websites. It builds upon DoorDash’s existing ads business, which reached a $1 billion annual revenue run rate last year. Both the SevenRooms and Symbiosys purchases are part of DoorDash’s transformation from a delivery company into an all-around technology supplier for restaurants. The pending deal for U.K.-based Deliveroo, meanwhile, reflects its global ambitions. Members help make our journalism possible. Become a Restaurant Business member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here . News delivery acquisitions Timothy Inklebarger is an editor with Supermarket News. View All Articles by This Author Want breaking news at your fingertips? Get today’s need-to-know restaurant industry intelligence. Sign up to receive texts from Restaurant Business on news and insights that matter to your brand. Newsletter The latest from Restaurant Business, sent straight to your inbox. Sign Up Multimedia Steven Clarke is on a mission to make Jamaican food more accessible How Del Taco is faring under its new owner Paul Ramirez takes an unusual approach to cocktails at We Got Company Ryan Poli of Iggy’s in Nashville gets ready to open a steakhouse called Claymore Exclusive Content Premium Financing Consumer buying power is decreasing right now The Bottom Line: Inflation is outpacing wage growth, and new data released on Thursday suggest it won't go away anytime soon. Premium Food Farmer Boys shares the secret that makes its Colossal Onion Rings a signature Behind the Menu: The trademarked side dish has been on the menu for 45 years, and the fast-casual chain has been using the same 20-step hands-on prep and cooking technique since its founding. Premium Financing Fast-food chain executives have low expectations for the economy The Bottom Line: Two of the country’s largest chains, Domino’s and McDonald’s, have recently said that they don’t expect the economy to improve quickly. That’s bad news for the fast-food sector. Trending Premium Financing Consumer buying power is decreasing right now Premium Food Farmer Boys shares the secret that makes its Colossal Onion Rings a signature Food How bar programs are solving full-service traffic woes More from our partners The support chefs need to run their busy kitchens Menu challenges? California dairy has you covered. SIGEP World Returns: International Buyers set to Double as Ties with the United States Grow Stronger What Kendall College gained from working with RATIONAL Foolproof floor care: Simpler procedures; visible results
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