Daniel Frankel, "NCTC Announces New Name, Same Acronym," Next TV (July 25, 2022)

Summary

A Next TV article by Daniel Frankel, published 25 July 2022, reporting that the National Cable Television Cooperative has announced its new name, the National Content and Technology Cooperative, keeping the NCTC acronym. It quotes CEO Lou Borrelli saying the new name and logo are just the beginning of how the cooperative is retooling itself, that the design reflects a commitment to delivering savings, solutions and strategies, and that its cost savings programs, services, networks and partners remain the same. The announcement came ahead of the NCTC's signature conference, The Independent Show, which began in-person activity in Orlando, Florida, and follows a Next TV report in May that the cooperative was weighing a change. The page carries newsletter sign-up boilerplate and the author's biography.

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NCTC Announces New Name, Same Acronym

By Daniel Frankel ( NextTV )

Published 25 July 2022

'Our new name and logo are just the beginning of how we are retooling ourselves,' said CEO Lou Borrelli

(Image credit: NCTC)

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The erstwhile "National Cable Television Cooperative" has announced its new name: the "National Content and Technology Cooperative."

“Our new name and logo are just the beginning of how we are retooling ourselves,” said NCTC CEO Lou Borrelli. “Our design reflects our commitment to delivering savings, solutions and strategies in everything we do. Our name and look may be new, but our significant cost savings programs, services, networks and partners all remain the same and will only improve.”

The anticipated announcement was made ahead of the NCTC's signature conference, The Independent Show, which kicked off in-person activity in Orlando, Florida on Sunday. ( Next TV reported back in May that NCTC was mulling a name change.)

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Also read: NCTC CEO Lou Borrelli Talks ‘Connectivity Exchange,’ MVNO Deals ... and the New Name

Speaking to Next TV in June, Borrelli said that the NCTC's core activity -- negotiating TV licensing contracts for many of the more than 700 small U.S. telecommunications companies it represents -- is still relevant.

But as its membership consolidates around new priorities of connectivity, moving away from less profitable TV bundling, the NCTC has diversified into various technology roles.

For example, Borrelli's constituents are increasingly interested in forming MVNO deals and entering into the wireless bundling business. The NCTC has also had recent talks with Comcast about licensing Xfinity Flex video technology.

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In addition to a new name and logo, NCTC is also touting a new tagline: "Stronger together."

“Technology is the future,” Borrelli added. “As the industry continually shifts, our mandate is to develop and help our members implement new revenue generating businesses. This shift is a huge undertaking that we hope will lead to better communications, shared involvement and a single community that moves together for everyone’s benefit.” ■

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Daniel Frankel

Daniel Frankel is the managing editor of Next TV, an internet publishing vertical focused on the business of video streaming. A Los Angeles-based writer and editor who has covered the media and technology industries for more than two decades, Daniel has worked on staff for publications including E! Online, Electronic Media , Mediaweek , Variety, paidContent and GigaOm. You can start living a healthier life with greater wealth and prosperity by following Daniel on Twitter today !

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