COVID-19 Update for Groupon Merchants — Groupon Merchant, March 18, 2020

Summary

Groupon posted this COVID-19 update for merchants on March 18, 2020. It says Groupon reached out to customers about flexible exchange and refund policies, and that it is extending the expiration dates of vouchers that expire in the next few months for up to one year. The extension does not apply to deals with fixed expiration dates or merchant-supplied redemption codes. For merchants running a Groupon promotion now or in the past 12 months, it recommends opening all inventory, removing restrictions on the time and date of redemption, and updating the promotion with changed hours or services such as free delivery, online classes or curbside pickup. Merchants can contact a Groupon rep or merchant support to make the changes.

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By Groupon Merchant

March 18, 2020 10:00

COVID-19 Update for Groupon Merchants

The hearts of everyone here at Groupon go out to all those who’ve been affected by the COVID-19 coronavirus pandemic. The health and safety of our community, including customers, merchants, and employees, is our number one priority.

We’ve reached out to Groupon customers to inform them of our flexible exchange and refund policies, so that we may reassure those customers who are unable to use their vouchers at this time. To ensure that we’re providing customers with the maximum opportunity to use their vouchers, and keep these customers coming in your doors , we want to connect with you to ensure your campaign is up to date.

For merchants who are currently running a Groupon promotion or have in the past 12 months:

Extend the Expiration Date of All Outstanding Vouchers

Because customers may not be comfortable using their Groupon right now, or may be prevented from doing so, we’re extending the expiration dates of all vouchers that expire in the next few months for up to one year . This will help minimize refunds and give customers the flexibility to check your business out after the pandemic has ended.

This extension doesn’t apply to deals with fixed expiration dates or merchant-supplied redemption codes.

Open All Inventory and Eliminate Restrictions

Many customers have drastically altered their schedules as a result of work-from-home mandates, school closings, etc. To increase demand in the face of these changes, merchants can use Groupon to promote additional services to customers. Removing restrictions on the time and date of redemption can also help generate more business.

Update Your Promotion with Changed Hours, Services, Etc.

It’s important to keep your customers informed of any changes to your hours, or if you’re offering different services such as free delivery, online classes, curbside pickup, etc. to accommodate for the COVID-19 outbreak. To that end, we recommend you update your deal page with the latest information to keep customers up-to-date.

You can contact us using the directions below and we can update your deal information as soon as possible.

If you would like to execute on any of these recommendations, or if you have any other questions about our services in these exceptional circumstances, reach out to your Groupon rep (if applicable) or contact merchantsupport@groupon.com .

On behalf of everyone here at Groupon, we thank you for your patience as well as your trust. We can only overcome this trying time with cooperation and empathy, and we’re committed to doing our best to navigate these challenges together with you.

Any views, opinions, advice, or endorsements herein are the author(s)’s and are not necessarily the views of Groupon or its partners.

Also be sure to check out our other COVID-related updates, guides, and resources:

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