Assembly Commerce, Economic Development and Agriculture Committee Statement to Assembly, No. 5423 (2025)

Summary

An Assembly Commerce, Economic Development and Agriculture Committee statement to Assembly, No. 5423, State of New Jersey, dated March 20, 2025, reporting the bill favorably. The bill requires the New Jersey Economic Development Authority to include social media development services in its Small Business E-commerce Support Program. The statement describes that program as a pilot product under the Main Street Recovery Finance Program that offers e-commerce and digital marketing consulting to eligible small businesses such as restaurants, retail stores and personal care businesses. Current services cover websites, e-commerce platforms and digital marketing plans.

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ASSEMBLY COMMERCE, ECONOMIC DEVELOPMENT AND AGRICULTURE
COMMITTEE

STATEMENT TO

ASSEMBLY,
No. 5423

STATE
OF NEW JERSEY

DATED: MARCH
20, 2025

The Assembly Commerce, Economic Development and
Agriculture Committee reports favorably Assembly Bill No. 5423.

This bill requires that the New Jersey Economic
Development Authority (authority) include the provision of social media
development services among the services offered to eligible small businesses
through its Small Business E-commerce Support Program.

The Small Business E-commerce Support Program is a
pilot product under the Main Street Recovery Finance Program, established
pursuant to the “New Jersey Economic Recovery Act of 2020.” Under the pilot
product, the authority offers e-commerce and digital marketing consulting
services to eligible small businesses, including restaurants, retail stores,
and personal care businesses that are situated in a commercial location within
the State. Currently, the consultancy services offered through the pilot
product generally include assistance related to the development of Internet
websites, e-commerce platforms, and digital marketing plans. The bill requires
that these services also include assistance related to the development of
social media platforms.

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