Assembly Commerce and Economic Development Committee Statement to Assembly, No. 4666 (1R) (June 4, 2026)

Summary

An Assembly Commerce and Economic Development Committee statement to the First Reprint of Assembly, No. 4666, State of New Jersey, dated June 4, 2026, reporting the bill favorably with committee amendments. The bill permits a municipality, with approval of the Director of the Division of Alcoholic Beverage Control, to issue a plenary retail consumption license to a for-profit movie theater, allowing sales two hours before a first-run motion picture and during scheduled exhibitions. The initial license fee is $210,000, payable in thirds at issuance, nine months and 18 months. The amendments replace a fixed discounted fee of $150,000 with a negotiated fee, not exceeding $210,000, for theaters selling a share of locally-produced beverages.

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ASSEMBLY COMMERCE AND ECONOMIC DEVELOPMENT COMMITTEE

STATEMENT TO

[First Reprint]

ASSEMBLY,
No. 4666

with
committee amendments

STATE
OF NEW JERSEY

DATED: JUNE 4,
2026

The Assembly Commerce and Economic Development
Committee reports favorably and with committee amendments Assembly Bill No.
4666 (1R).

As amended and reported, this bill permits for-profit
movie theaters to acquire a plenary retail consumption license under certain
conditions.

Under the bill, the governing board or body of any
municipality, upon the approval of the Director of the Division of Alcoholic
Beverage Control, may issue a plenary retail consumption license to a
for-profit entity that operates a motion picture exhibition facility, commonly
known as a movie theater. A license issued under the amended bill authorizes
movie theaters to sell alcoholic beverages two hours before a first-run motion
picture is shown and during scheduled motion picture exhibitions conducted at
the licensed premises in connection with the operation of the qualifying motion
picture exhibition facility.

The bill requires the application for the initial
issuance and renewal of each license be made to the municipal governing body on
an annual basis. Under the bill, the fee for the initial issuance of the
license is $210,000. However, if 10 percent of the alcoholic beverages sold by
a motion picture exhibition facility are produced by the holders of a limited
brewery license, restricted brewery license, farm brewery license, plenary
winery license, farm winery license, cidery and meadery license, craft distillery
license, or historic distillery license, a governing board or body of a
municipality and a motion picture exhibition facility may negotiate the fee for
the initial issuance of a license provided that the fee does not exceed
$210,000. One-third of the initial issuance fee for the license is to be paid
when the license is issued, one-third of the fee is to be paid nine months
after the license is issued, and one-third of the fee is to be paid 18 months
after the license is issued.

Under current law, a municipality may issue one
plenary retail consumption license for each 3,000 of its population. This
restriction would not apply to the holder of a plenary consumption license used
in connection with a premises that is primarily used for the showing of
first-run motion pictures in accordance with the bill’s provisions.

COMMITTEE AMENDMENTS :

The committee amendments remove, for the initial
issuance of plenary retail consumption license issued pursuant to the bill, the
fixed discounted license fee of $150,000 for motion picture exhibition facilities
that sell a certain percentage of locally-produced alcoholic beverages, and
instead allow the motion picture exhibition facility and the governing board or
body of the municipality to negotiate the fee, provided that it does not exceed
$210,000. The amendments also make additional technical changes.

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