Assembly Commerce and Economic Development Committee Statement to Assembly, No. 4666 (June 4, 2026)

Summary

Statement to [First Reprint] Assembly, No. 4666, with committee amendments, from the Assembly Commerce and Economic Development Committee of the State of New Jersey, dated June 4, 2026, reporting Assembly Bill No. 4666 (1R) favorably. The statement says the amended bill permits for-profit movie theaters to acquire a plenary retail consumption license under certain conditions, with a fee for initial issuance of $210,000. It says the committee amendments remove a fixed discounted fee of $150,000 for certain facilities and instead allow the facility and the municipality to negotiate a fee not exceeding $210,000.

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ASSEMBLY COMMERCE AND ECONOMIC DEVELOPMENT
                COMMITTEE

                           STATEMENT TO

                               [First Reprint]
                      ASSEMBLY, No. 4666
                          with committee amendments



       STATE OF NEW JERSEY
                              DATED: JUNE 4, 2026

          The Assembly Commerce and Economic Development Committee
      reports favorably and with committee amendments Assembly Bill No.
      4666 (1R).
          As amended and reported, this bill permits for-profit movie
      theaters to acquire a plenary retail consumption license under certain
      conditions.
          Under the bill, the governing board or body of any municipality,
      upon the approval of the Director of the Division of Alcoholic
      Beverage Control, may issue a plenary retail consumption license to a
      for-profit entity that operates a motion picture exhibition facility,
      commonly known as a movie theater. A license issued under the
      amended bill authorizes movie theaters to sell alcoholic beverages two
      hours before a first-run motion picture is shown and during scheduled
      motion picture exhibitions conducted at the licensed premises in
      connection with the operation of the qualifying motion picture
      exhibition facility.
          The bill requires the application for the initial issuance and renewal
      of each license be made to the municipal governing body on an annual
      basis. Under the bill, the fee for the initial issuance of the license is
      $210,000. However, if 10 percent of the alcoholic beverages sold by a
      motion picture exhibition facility are produced by the holders of a
      limited brewery license, restricted brewery license, farm brewery
      license, plenary winery license, farm winery license, cidery and
      meadery license, craft distillery license, or historic distillery license, a
      governing board or body of a municipality and a motion picture
      exhibition facility may negotiate the fee for the initial issuance of a
      license provided that the fee does not exceed $210,000. One-third of
      the initial issuance fee for the license is to be paid when the license is
      issued, one-third of the fee is to be paid nine months after the license is
      issued, and one-third of the fee is to be paid 18 months after the
      license is issued.
          Under current law, a municipality may issue one plenary retail
      consumption license for each 3,000 of its population. This restriction
                                   2

would not apply to the holder of a plenary consumption license used in
connection with a premises that is primarily used for the showing of
first-run motion pictures in accordance with the bill’s provisions.

COMMITTEE AMENDMENTS:
    The committee amendments remove, for the initial issuance of
plenary retail consumption license issued pursuant to the bill, the fixed
discounted license fee of $150,000 for motion picture exhibition
facilities that sell a certain percentage of locally-produced alcoholic
beverages, and instead allow the motion picture exhibition facility and
the governing board or body of the municipality to negotiate the fee,
provided that it does not exceed $210,000. The amendments also
make additional technical changes.


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