Williamsburg Tourism Council FY 2024 Annual Report
Summary
Williamsburg Tourism Council FY 2024 Annual Report. It quotes § 58.1-603.2, which provides that moneys in the Historic Triangle Marketing Fund shall be used solely for the purposes of marketing, advertising, and promoting the Historic Triangle area as an overnight tourism destination. The report states that the organization's primary objective is to increase overnight visitation to the Historic Triangle, with strategic goals that include increasing tax revenue and improving reporting, analytics, and data driven optimization. It includes agendas and minutes for council meetings from July 18, 2023 through May 21, 2024, and sections on media and creative strategy and a 2024 sales action plan.
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“Williamsburg Tourism Council FY 2024 Annual Report.”
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Williamsburg Tourism Council
FY 2024 Annual Report
FY24
FY24
§ 58.1-603.2
Additional state sa les and use tax in certain counties and cities of historic
significance; Historic Triangle Marketing Fund.
" ... Moneys in the Fund shall be used solely for the purposes of marketing,
advertising, and promoting the Historic Triangle area as an overnight tourism
destination, with the intent to attract visitors from a sufficient distance so as
to require an overnight stay of at least one night, as set forth in th is
. //
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WILLIAMSBURG
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JAMESTOWN YORKTOWN
Strategic Goals
The organization's primary object ive is to increase overnight vis itation to the Historic
Triang le, a trave l reg ion comprised of three municipa lit ies - City of Wi ll iamsburg, York County,
and James City Co unty.
Strategic goa ls inc lude:
Increase ove rnight visitation
Increase tax revenue
Un ify the region unde r the Destination Marketing Organ izat ion ' s {OMO) tou rism brand
and strategy
Improve report ing, ana lyt ics, and data dri ven opti mizat ion
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WILLIAMSBURG
JAMESTOWN 'Y YORKTOWN
Sheila Noll
Greater Williamsburg Chamber Dr. Porter Brannon
FY24
July 18, 2023 AGENDA MINUTES
September 19, 2023 AGENDA MINUTES
November 14, 2023 AGENDA MINUTES
January 16, 2024 AGENDA MINUTES
March 12, 2024 AGENDA MINUTES
May 21, 2024 AGENDA MINUTES
FY24 Media/Creative Strategy
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WILLIAMSBURG
JAMESTOWN ... YORKTOWN
Research
DATA DRIVEN
VISITOR BRAND 9 TRAVELER o BRAND
STRATEGY. PERCEPTI ON CAMPAIGN ONLINE STIR ATEGY
STUDY TESTING FOCUS o CAMPAIGN
GROUPS PLATFORM
ALWAYS. o PERSONAS
o JOURNEY
MAP
· · · · SMAR WEEKLY SENTIMENT SURVEYING · · · · · · ·
'-Visit
WILLIAMSBURG
JAMESTOWN ... YORKTOWN
Creative Platform
CREATIVE
PLATFORM
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JAMl!STOWN ,..- YORKTOWN
MARKET STRATEGY
SATURATE INFLUENCE ELEVATE ESTABLISH MAINTAIN
Maximize pote nt ial of Cont inue to impact Al low more deve lopment Heritage coverag e in loca l
strongest organ ic market s markets infl uenced by paid Ra ise profile in sma ller time for new 2024 feeder ma rkets via digital
support heritage markets markets
Top 10 organic
Pushed to top 10 via pa id Begin testi ng one new
efforts market digita lly
Harrisonburg, VA
Greensboro-H igh Point -
Wash ington DC Ph ilade lphia Charlottesville Cleveland Winston Salem, NC
New York Harrisburg, PA Sa lisbu ry Col umb us Florence-Myrtlle Beach, SC
Ba ltimore Pittsb urgh Roanoke Johnstown-Altoona -
Ra leigh-Durham Charlotte Greenville-New Bern Atlanta State Col lege, PA
Boston (d igita l-only) Wi lkes-Barre, PA
Knoxvi ll e, TN
2024
Creative Execution
:30 Spots
Spring/Summer
Fall/Holiday
Content Programs
Influencer/Content Creator Partnerships
Out-of-Home
Sales Collateral
Cooperative Marketing Program
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WILLIAMSBURG
JAMl!STOWN ... YORKTOWN
Creative Execution Visit Williamsburg
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JAMl!STOWN -., YORKTOWN
Creative Execution
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Sales: Strategy/Tactics
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I 2024 SALES ACTION PLAN
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W'ILU:~;BlRG I 2024 SALES ACTION PLAN
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STR Performance Data
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JAMESTOWN 'Y YORKTOWN
UPDATE ?
STR: Average Daily Rate
ADR
• 2022 - ADR • LY - ADR • TY - ADR
$200
$150
$100
$50
0
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
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WILLIAMSBURG
JAMESTOWN 't" YORKTOWN
UPDATE ?
STR: Revenue
Revenue
• 2022- Revenue • LY - Reve nue • TY - Revenue
$30.0 M
$20.0 M
$10.0 M
0
Jan Feb Ma r Apr May Jun Jul Aug Sep Oct Nov Dec
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JAMESTOWN YORKTOWN
STR: Demand
Demand (Rooms Sold)
• 2022 - Demand • LY-Demand • TY-Demand
150.0 K
100.0 K
50.0 K
0 - - ~
- - ~
- ~
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
--
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JAMESTOWN YORKTOWN
STR: Comparison to 2023
YTD Occupancy YTD ADR YTD RevPAR
51.98% $136.56 $72.31
YTD 2023 Occupancy YTD 2023 ADR YTD 2023 RevPAR
52.98% $142.09 $76.75
0cc % Change YTD from 2023 ADR % Change YTD from 2023 RevPAR % Change YTD from 2023
-1.9% -3.9% -5.80/o
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WILLIAMSBURG
JAMESTOWN ... YORKTOWN
Awards and Accolades
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WILLIAMSBURG
JAMESTOWN ... YORKTOWN
2024
• Website Redesign
• Washington DC Media Event
• Website Redesign
Platinum Award
Forbes; The 12 Best Spring Break Destinations For Families
Southern Living; Top 10 Best Small Towns
Reader's Digest: 35 Must-Visit Destinations to Experience the Ultimate 4th of July Weekend Getaway
AOL: The 31 Best Fall Vacations in the U.S. to Avoid Big Crowds (and See Some Beautiful Foliage)
USA Today: 10 best family vacation ideas for fall 2024, according to travelers and experts
Southern Living: 12 Best Girlfriend Getaways In Virginia To Take This Fall
MSN: The 39 Best Christmas Towns in the United States
Today: Looking for a spooky time? Here are the 5 best haunted towns in the US
Washingtonian: 6 Christmas Towns a Short Drive From DC With Festive Holiday Shops
Virgo Travel & Tourism Award : Ad Campaign $1M
Please contact Edward Harris at
edward.harris@visitwilliamsburg.com
Williamsburg Tourism Council
Treasurer's Report
2024 Annual Financial Results
Revenue:
Sales Tax (58.1-603.2) 14,799,928
$1 Transient Tax 1,640,373
Localities 126,600
Other Financing Sources 170,329
Total Revenues: 16,737,230
Expenses:
Destination Marketing 14,918,889
Destination Marketing 14,672,869
Public Relations 246,020
Other Sales & Marketing 622,537
MICE Sales & Marketing 216,217
Group Tour Sales & Marketing 207,350
Sports Sales & Marketing 94,496
International Sales & Marketing 104,473
Adminstration 1,860,150
Employee Wages & Benefits 1,370,925
Office Administration 489,225
Total Operating Expenses: 17,401,575
Total Expenses & Distributions 17,401,575
Change in Net Position: (664,345)
Starting Net Position - July 1, 2023 3,343,746
Change in Net Position (664,345)
Closing Net Position - June 30, 2024 2,679,401
Williamsburg Tourism Council
FY2024 Expense Transaction Details
July 1, 2023 through June 30, 2024
Name Type Date Num Memo Segment Group Account - Description Amount
Emburse, Inc. Bill 45108 1095695 July monthly service expense Administration Office Administration 1864000 · TC - Business Expense 126.00
Group Travel Family Bill 45108 14060 2024 AATC Conference Registration Other Sales & Marketing MICE Sales & Marketing 0665900 · Special Events (MICE) 1,395.00
North Carolina Motorcoach Assoc. Bill 45108 14546 2023 Membership - NCMA annual membership fee Other
7/1/2023
Sales
- &
6/30/2024
Marketing Group Tour Sales & Marketing 0560400 · Memberships (Group) 225.00
Eppes-Hudson Law, PLLC Bill 45108 2316 Legal conference calls on budget oversight and virtual
Administration
attendance to special Board meeting. Office Administration 1862100 · TC - Legal & Accounting 1,595.00
Bright Business Media, LLC Bill 45108 26112 The Smart Meeting - 3 Day - April 2023 Other Sales & Marketing MICE Sales & Marketing 0665010 · Trade Show (MICE) 5,800.00
LiveWire Business Solutions LLC Bill 45108 4864 Trunking-2 line phone; Cloud Server; DID Mgmt - July
Administration Office Administration 1864600 · TC - Online Service 684.87
LiveWire Business Solutions LLC Bill 45108 4877 Printer Setup for Sandra Administration Office Administration 1864600 · TC - Online Service 75.00
LiveWire Business Solutions LLC Bill 45108 4878 DP to HDMI cables - Display port to HDMI cables Administration Office Administration 1864600 · TC - Online Service 29.98
LiveWire Business Solutions LLC Bill 45108 4878 Logitech Wireless Keyboard, MK540 Wireless Keyboard
Administration Office Administration 1864600 · TC - Online Service 49.99
LiveWire Business Solutions LLC Bill 45108 4878 IT Consulting labor billed at a per hour rate of $125.00.
Administration
Installation of wireless keyboard and... Office Administration 1864600 · TC - Online Service 187.50
Sands Anderson Bill 45108 587472 Bill description is not correct.. Professional Services rendered
Administration
through February, 2023. Recei... Office Administration 1862100 · TC - Legal & Accounting 1,296.00
Assn of Chamber of Commerce Exec Bill 45108 638057 ACCE July Life AD&D/Long Term Disability Labor & Benefits Employee Wages & Benefits 1853000 · TC - Insurance Benefits 836.74
Mid-Atlantic Tourism PR Alliance Bill 45108 84-24 Annual Membership FY24 7-1-23 to 6-30-24 Public Relations Destination Marketing 1769400 · Public Relations Firm:PR - Associations & Meetings 200.00
Proforma Think Ink Bill 45108 B198018667A 1500 White Pens - Imprint stock royal blue Other Sales & Marketing Group Tour Sales & Marketing 0564200 · Materials (Group) 695.66
Anthem General Journal 45108 EMP_BEN-TC June Anthem Invoice - July Charges Vision Labor & Benefits Employee Wages & Benefits 1853000 · TC - Insurance Benefits 72.41
Anthem General Journal 45108 EMP_BEN-TC June Anthem Invoice - July Charges Dental Labor & Benefits Employee Wages & Benefits 1853000 · TC - Insurance Benefits 301.34
Anthem General Journal 45108 EMP_BEN-TC June Anthem Invoice - July Charges Medical Labor & Benefits Employee Wages & Benefits 1853000 · TC - Insurance Benefits 10,831.93
International Inbound Travel Association Bill 45108 FY2024-Membership IITA - Membership through June 30, 2024 Other Sales & Marketing International Sales & Marketing 0460400 · Memberships (International) 695.00
Adobe General Journal 45108 IT_SOFT_ADM Adobe License Administration Office Administration 1864000 · TC - Business Expense -337.91
Emburse, Inc. General Journal 45108 IT_SOFT_ADM Certify License Administration Office Administration 1864000 · TC - Business Expense -126.00
Emburse, Inc. General Journal 45108 IT_SOFT_ADM Certify License Administration Office Administration 1864900 · Interest Expense 6.70
Adobe General Journal 45108 IT_SOFT_ADM Adobe License Administration Office Administration 1864900 · Interest Expense 35.91
Emburse, Inc. General Journal 45108 IT_SOFT_ADM Certify License Administration Office Administration 1864620 · TC - Admin IT Software 122.44
Adobe General Journal 45108 IT_SOFT_ADM Adobe License Administration Office Administration 1864620 · TC - Admin IT Software 329.64
Connelly Partners General Journal 45108 IT_SOFT_MRK Simpleview CRM License Destination Marketing Destination Marketing 1764600 · Online Services:Online - Maintenance -21,000.00
Connelly Partners General Journal 45108 IT_SOFT_MRK Simpleview Web License Destination Marketing Destination Marketing 1764600 · Online Services:Online - Maintenance -6,562.50
Pantheon General Journal 45108 IT_SOFT_MRK Pantheon Web License Destination Marketing Destination Marketing 1764600 · Online Services:Online - Hosting -1,227.25
Connelly Partners General Journal 45108 IT_SOFT_MRK Image Relay License Destination Marketing Destination Marketing 1764600 · Online Services:Online - Support Technologies -1,115.67
Connelly Partners General Journal 45108 IT_SOFT_MRK Image Relay License Destination Marketing Destination Marketing 1764600 · Online Services:Online - Software Interest 201.87
Pantheon General Journal 45108 IT_SOFT_MRK Pantheon Web License Destination Marketing Destination Marketing 1764600 · Online Services:Online - Software Interest 222.05
Connelly Partners General Journal 45108 IT_SOFT_MRK Image Relay License Destination Marketing Destination Marketing 1764600 · Online Services:Online - Support Technologies 1,042.15
Pantheon General Journal 45108 IT_SOFT_MRK Pantheon Web License Destination Marketing Destination Marketing 1764600 · Online Services:Online - Hosting 1,146.38
Connelly Partners General Journal 45108 IT_SOFT_MRK Simpleview Web License Destination Marketing Destination Marketing 1764600 · Online Services:Online - Software Interest 1,187.30
Connelly Partners General Journal 45108 IT_SOFT_MRK Simpleview CRM License Destination Marketing Destination Marketing 1764600 · Online Services:Online - Software Licenses 1,597.52
Zartico, Inc General Journal 45108 IT_SOFT_MRK Zartico License Destination Marketing Destination Marketing 1764600 · Online Services:Online - Software Interest 1,658.52
Connelly Partners General Journal 45108 IT_SOFT_MRK Simpleview Web License Destination Marketing Destination Marketing 1764600 · Online Services:Online - Software Licenses 2,034.84
Connelly Partners General Journal 45108 IT_SOFT_MRK Simpleview CRM License Destination Marketing Destination Marketing 1764600 · Online Services:Online - Software Interest 3,799.50
Zartico, Inc General Journal 45108 IT_SOFT_MRK Zartico License Destination Marketing Destination Marketing 1764600 · Online Services:Online - Software Licenses 8,759.14
Great America Financial Services General Journal 45108 LEASE_EXP Canon photocopier Lease Administration Office Administration 1864900 · Interest Expense 23.75
Great America Financial Services General Journal 45108 LEASE_EXP Canon photocopier Administration Office Administration 1872010 · Depreciation Exp (Equip Lease) 278.31
Williamsburg Area Chamber of Commerce General Journal 45108 RENT_EXP Office lease Administration Office Administration 1864900 · Interest Expense 174.28
Williamsburg Area Chamber of Commerce General Journal 45108 RENT_EXP Office services fees Administration Office Administration 086480T · Rent - T 2,916.67
Williamsburg Area Chamber of Commerce General Journal 45108 RENT_EXP Office lease Administration Office Administration 1872020 · Depreciation Exp (Office Lease) 5,480.26
Paychex General Journal 45108 TC_PAY_ACCR Tourism Gross Salaries Labor & Benefits Employee Wages & Benefits 1850000 · TC - Salaries -20,149.00
Paychex General Journal 45108 TC_PAY_ACCR Tourism FICA / FUTA / SUTA Labor & Benefits Employee Wages & Benefits 1852000 · TC - Payroll Taxes -1,504.00
Principal Financial Group General Journal 45108 TC_PAY_ACCR Retirement Contribution Labor & Benefits Employee Wages & Benefits 1853100 · TC - Retirement -1,415.00
Paychex General Journal 45108 TC_PAY_ACCR Payroll Processing Fees Administration Office Administration 1864000 · TC - Business Expense -88.00
0 General Journal 45108 TC-DEPR TC Assets Depreciation Exp Administration Office Administration 1872000 · Depreciation Exp (Owned Equip) 120.86
Clifton Larson Allen General Journal 45108 YE_INV_AC2R FY2023 Audit Expenses - estimated cost Administration Office Administration 1862100 · TC - Legal & Accounting -20,000.00
Eppes-Hudson Law, PLLC General Journal 45108 YE_INV_AC2R Reverse of GJE YE_INV_AC2 -- Inv 2316 - Legal Services
Administration
in June, invoice rec'd in July Office Administration 1862100 · TC - Legal & Accounting -1,595.00
Proforma Think Ink General Journal 45108 YE_INV_AC2R Inv B198018667A Proforma - June materials, invoiced
Other
in July
Sales & Marketing Group Tour Sales & Marketing 0564200 · Materials (Group) -695.66
HOPKE | HARRISON Inc. General Journal 45108 YE_INV_AC2R Inv 42103 Hopke Harrison - New office design services
Labor & Benefits Employee Wages & Benefits 1862000 · TC - Consulting Services -680.00
LiveWire Business Solutions LLC General Journal 45108 YE_INV_AC2R Inv 4878 LiveWire - IT support and parts from April 2023
Administration Office Administration 1864600 · TC - Online Service -267.47
Clean Pix General Journal 45108 YE_INV_AC2R Inv 13077 CleanPix - June monthly service fee Destination Marketing Destination Marketing 1764600 · Online Services -245.00
LiveWire Business Solutions LLC General Journal 45108 YE_INV_AC2R Inv 4877 LiveWire - IT support from May 2023 invoiced in
Administration
July Office Administration 1864600 · TC - Online Service -75.00
Bright Business Media, LLC General Journal 45108 YE_INV_AC3R Smart Meetings Inv 26112 - April trade show Other Sales & Marketing MICE Sales & Marketing 0665010 · Trade Show (MICE) -5,800.00
Sands Anderson General Journal 45108 YE_INV_AC3R Reverse of GJE YE_INV_AC3 -- Sands Anderson Inv 587472
Administration
- March services Office Administration 1862100 · TC - Legal & Accounting -1,296.00
Connelly Partners General Journal 45108 YE_INV_ACCR CP INV 39874 - Q2 Influencers - May / June Destination Marketing Destination Marketing 1769100 · Paid Media:PM - Influencers -32,048.48
Page 1 of 62
Williamsburg Tourism Council
FY2024 Expense Transaction Details
July 1, 2023 through June 30, 2024
Name Type Date Num Memo Segment Group Account - Description Amount
Connelly Partners General Journal 45108 YE_INV_ACCR CP INV 39878 - June Digital / OOH Media Destination Marketing Destination Marketing 1769100 · Paid Media:PM - Digital (Display & Video) -15,000.00
Connelly Partners General Journal 45108 YE_INV_ACCR CP INV 39876 - June Co-Op Media Destination Marketing Destination Marketing 1769100 · Paid Media:PM - Digital (Display & Video) -11,717.03
Connelly Partners General Journal 45108 YE_INV_ACCR CP INV 39872 - Q2 Broadcast Media - June Destination Marketing Destination Marketing 1769100 · Paid Media:PM - Television -11,673.05
Connelly Partners General Journal 45108 YE_INV_ACCR CP INV 39883 - fluent 360 FAM Trip Expense (May/June)
Destination Marketing Destination Marketing 1769200 · Ad Agency:AA - Strategy/Planning/Analytic -6,773.23
Connelly Partners General Journal 45108 YE_INV_ACCR CP INV 39877 - June Digital / OOH Media Destination Marketing Destination Marketing 1769100 · Paid Media:PM - Digital (Display & Video) -1,722.00
Connelly Partners General Journal 45108 YE_INV_ACCR CP INV 39901 - Q2 Digital Media - June Destination Marketing Destination Marketing 1769100 · Paid Media:PM - Digital (Display & Video) -1,551.88
Connelly Partners General Journal 45108 YE_INV_ACCR Reverse of GJE YE_INV_ACC -- CP INV 39871 - Snapwidget
Destination& hosting
Marketingexp - June Destination Marketing 1764600 · Online Services:Online - Support Technologies -1,175.31
Great America Financial Services General Journal 45108 YE_INV_ACCR Great America Financial - Copier June Charges billed in
Administration
July Office Administration 1864000 · TC - Business Expense -853.99
Connelly Partners General Journal 45108 YE_INV_ACCR CP INV 39875 - 2023 Email Development Destination Marketing Destination Marketing 1764600 · Online Services:Online - Support Technologies -202.00
LiveWire Business Solutions LLC Bill 45110 4884 Trunking-2 line phone; Cloud Server; DID Mgmt - July
Administration Office Administration 1864600 · TC - Online Service 322.50
Adobe Credit Card Credit 45110 JAExpRpt97 Josue Ayala, Josue Adobe credit backup.pdf Credit for file
Administration
conversion to the Team account., Office Administration 1864000 · TC - Business Expense -13.32
Paychex Bill 45112 3796712 Payroll Service - Vacation Time Tracking System - July
Administration Office Administration 1864000 · TC - Business Expense 29.00
Williamsburg Event Rentals Credit Card Charge 45112 JSYExRpt104 Julia Smyth-Young, 7.5.23 FireCracker War at Williamsburg
Other Sales &
Temporary
Marketing
Bleachers for the sports tou... Sports Sales & Marketing 0765900 · Special Events (Sports) 684.00
Delta Credit Card Charge 45113 DOExpRpt100 Daniela Owen, DELTA AIR *********1834 DestinationPublic
international
Relations
conference, Destination Marketing 1769400 · Public Relations Firm:PR - Travel (Staff) 389.40
Amazon Credit Card Charge 45113 ExpRpt109 Cimino, Victoria, Desk Calendar, Administration Office Administration 1864100 · TC - Office Supplies 12.99
IContact Credit Card Charge 45113 JAExpRpt107 Josue Ayala, ICONTACT, Administration Office Administration 1864000 · TC - Business Expense 350.00
Amazon Credit Card Charge 45113 JAExpRpt97 Josue Ayala, AMZN Mktp US*3G5NQ1Z73, Administration Office Administration 1864100 · TC - Office Supplies 126.62
Food Lion Credit Card Charge 45113 JAExpRpt97 Josue Ayala, FOOD LION #0196, Administration Office Administration 1864100 · TC - Office Supplies 128.90
Destinations International Credit Card Charge 45113 JAExpRpt97 Josue Ayala, Destination Marketing Ass, Administration Office Administration 1860400 · TC - Memberships (Corporate) 1,295.00
Delta Credit Card Charge 45113 JCExpRpt101 Jennifer Case, DELTA AIR *********1645 ESTO flight,
Destination Marketing Destination Marketing 1769200 · Ad Agency:AA - Travel (Staff) 389.40
Marriott Credit Card Charge 45114 DOExpRpt100 Daniela Owen, ESTO Hotel, night one. -- hotel discount
Public
that's
Relations
why amount is less than receipt, Destination Marketing 1769400 · Public Relations Firm:PR - Travel (Staff) 452.35
Delta Credit Card Charge 45114 ExpRpt109 Flight to Bostin for USTA Summit Administration Office Administration 1860500 · TC - Travel 153.90
Delta Credit Card Charge 45114 ExpRpt109 Flight to Clevland After USTA Summit Administration Office Administration 1860500 · TC - Travel 398.90
Marriott Credit Card Charge 45114 JCExpRpt101 Jennifer Case, ESTO lodging JW MARRIOTT RIVERSIDE,
Destination Marketing Destination Marketing 1769200 · Ad Agency:AA - Travel (Staff) 380.03
Woodlands Hotel Credit Card Charge 45114 JMExpRpt108 Jennifer McConnell, Jeff Kroner.pdf WOODLANDS Jeff
OtherKroner
Sales &
Woodlands
Marketing7.7, paid for his room and t... Group Tour Sales & Marketing 0566040 · Client Site Visits (Group) 270.56
Amazon Credit Card Charge 45115 JAExpRpt97 Josue Ayala, Screenshot 2023-08-16 at 9.53.51 AM.png
Administration
AMZN Mktp US*Y89OM9TE3, Office Administration 1864100 · TC - Office Supplies 53.49
Golden Horseshoe Golf Club Credit Card Charge 45115 JMExpRpt108 Jennifer McConnell, Katherine Harmon WorldStrides
Other
clientSales
visit, &golf day
Marketing
with a cart GOLDEN HORS... Group Tour Sales & Marketing 0566040 · Client Site Visits (Group) 175.40
Firecracker Sports LLC Credit Card Charge 45116 JSYExRpt104 Julia Smyth-Young, HARRIS TEETER #356 Firecracker
OtherSports
Sales &
add on
Marketing
game officials water 7.9.23.jpg, Sports Sales & Marketing 0765900 · Special Events (Sports) 17.88
Inn Ristoration Credit Card Charge 45116 JSYExRpt104 Julia Smyth-Young, Site visit VMA Chilled Gazpacho.Glazed
Other Sales &
Salmon(2).Chefs
Marketing Special(3) 7.9.23 Vick... Group Tour Sales & Marketing 0566040 · Client Site Visits (Group) 265.64
Association Executives of North Carolina Bill 45117 1762 Membership Renewal - through August 31, 2024 Other Sales & Marketing MICE Sales & Marketing 0660400 · Membership (MICE) 335.00
Crystal Springs Bill 45117 23461275 070723 Water Delivery for July Administration Office Administration 1864000 · TC - Business Expense 32.75
HOPKE | HARRISON Inc. Bill 45117 42103-07/2023 Consultants for Leasehold improvement on new office
Labor
space.
& Benefits
June Employee Wages & Benefits 1862000 · TC - Consulting Services 680.00
Amazon Credit Card Charge 45117 JAExpRpt97 Josue Ayala, AMZN Mktp US*MZ02L2LV3, Administration Office Administration 1864100 · TC - Office Supplies 48.99
The Williamsburg Lodge Credit Card Charge 45117 JSYExRpt104 Julia Smyth-Young, WILLIAMSBURG LGD AUTOG Vicki
Other Sales
Bowman
& Client
Marketing
Visit room stay at the Lodge.pdf, Group Tour Sales & Marketing 0566040 · Client Site Visits (Group) 140.88
Proforma Think Ink Bill 45118 B198019459A 125 White Tumblers for Group Visits Other Sales & Marketing Group Tour Sales & Marketing 0564200 · Materials (Group) 2,429.83
Extraspace Credit Card Charge 45118 JAExpRpt97 Josue Ayala, EXTRA SPACE 7490, Administration Office Administration 1864000 · TC - Business Expense 195.00
Amazon Credit Card Charge 45118 JAExpRpt97 Josue Ayala, AMAZON.COM*YF7AK5LN3 AMZN, Administration Office Administration 1864100 · TC - Office Supplies 309.98
Staples Credit Card Charge 45118 JMExpRpt108 Jennifer McConnell, Desk Calendar for Julia 7.11.23Administration
STAPLES 00107102, Office Administration 1864100 · TC - Office Supplies 12.83
Colonial Williamsburg Company Credit Card Charge 45118 JSYExRpt104 Julia Smyth-Young, Carriage Ride for Bud and Family.
OtherGroup
Sales &
Collect.
Marketing
Site Visit. 7.17.23.jpg COLO... Group Tour Sales & Marketing 0566040 · Client Site Visits (Group) 67.00
Vazquez, Sandra Bill 45118 REIMB/MILE 0623 Gift card for Daniela Administration Office Administration 1860500 · TC - Travel 19.65
Vazquez, Sandra Bill 45118 REIMB/MILE 0623 Cakes for the B-day people- Vicki-Daniella-David Administration Office Administration 1860500 · TC - Travel 25.81
Great America Financial Services Bill 45119 34453510 Copier Lease Expense Administration Office Administration 1864000 · TC - Business Expense 7.88
Great America Financial Services Bill 45119 34453510 Late fee on June 14 payment due to timing of processing.
Administration Office Administration 1864000 · TC - Business Expense 30.79
Great America Financial Services Bill 45119 34453510 Quarterly Usage for Color Images Administration Office Administration 1864000 · TC - Business Expense 823.20
Connelly Partners Bill 45119 39871 20-WTC-0164 - FY23 Website - OOP Costs - Migration,
Destination
Hosting,
Marketing
Licensing - June Snap Widget and ho... Destination Marketing 1764600 · Online Services:Online - Hosting 1,175.31
Connelly Partners Bill 45119 39872 22-WTC-0487 - 2023 Q1/2 Broadcast Media - JuneDestination Marketing Destination Marketing 1769100 · Paid Media:PM - Television 11,673.05
Connelly Partners Bill 45119 39874 s.stewart exp rpt - 7/6 Refund for concert tickets purchased
Destination
for influencer
Marketing Cynthia Andrew. FAM... Destination Marketing 1769100 · Paid Media:PM - Influencers -79.10
Connelly Partners Bill 45119 39874 WTC '2023 Influencer Pymts' Travel exps for 5/3 - 5/4/23
Destination
FAM trip to
Marketing
Williamsburg, VA by Marissa... Destination Marketing 1769100 · Paid Media:PM - Influencers 488.82
Connelly Partners Bill 45119 39874 WTC '2023 Influencer Pymts' Travel exps for 5/9 - 5/12
Destination
FAM trip to
Marketing
Williamsburg, VA by Christine... Destination Marketing 1769100 · Paid Media:PM - Influencers 1,996.12
Connelly Partners Bill 45119 39874 WTC '2023 Influencer Pymts' Travel exps for 6/16 - 6/20
Destination
FAM trip to
Marketing
Williamsburg, VA by Ernest C... Destination Marketing 1769100 · Paid Media:PM - Influencers 3,642.64
Connelly Partners Bill 45119 39874 WTC '2023 Influencer Pymts' Ernest Crim III FAM trip to
Destination
Williamsburg,
Marketing
VA 6/16 - 6/20/23 incl 2 I... Destination Marketing 1769100 · Paid Media:PM - Influencers 26,000.00
Connelly Partners Bill 45119 39876 23-WTC-0079 - 2023 Q1/2 Co-Op Media - June / VistaGraphics,
Destination Marketing
TripAdvisor Destination Marketing 1769100 · Paid Media:PM - Digital (Display & Video) 11,717.03
Connelly Partners Bill 45119 39877 23-WTC-0174 - FY23 Q2 OOH Media - June Destination Marketing Destination Marketing 1769100 · Paid Media:PM - Digital (Display & Video) 1,722.00
Connelly Partners Bill 45119 39878 23-WTC-0075 - 2023 Q1/2 Digital Media - June / OAREX
Destination
Funding,
Marketing
LLC, Destination Marketing 1769100 · Paid Media:PM - Digital (Display & Video) 5,000.00
Connelly Partners Bill 45119 39878 23-WTC-0075 - 2023 Q1/2 Digital Media - June / Virginia
Destination
Arts Festival
Marketing
Inc. Destination Marketing 1769100 · Paid Media:PM - Digital (Display & Video) 10,000.00
Connelly Partners Bill 45119 39883 23-WTC-0254 - 2023 fluent360 Fam Trip Expenses - FY23
Destination
June billing
Marketing Destination Marketing 1769200 · Ad Agency:AA - Strategy/Planning/Analytic 6,773.23
Connelly Partners Bill 45119 39901 23-WTC-0075 - 2023 Q1/2 Digital Media - June - AdSwerve
Destination Marketing Destination Marketing 1769100 · Paid Media:PM - Digital (Display & Video) 51.88
Connelly Partners Bill 45119 39901 23-WTC-0075 - 2023 Q1/2 Digital Media - June - Local
Destination
Daily Media
Marketing Destination Marketing 1769100 · Paid Media:PM - Digital (Display & Video) 1,500.00
Page 2 of 62
Williamsburg Tourism Council
FY2024 Expense Transaction Details
July 1, 2023 through June 30, 2024
Name Type Date Num Memo Segment Group Account - Description Amount
Michaels Credit Card Charge 45119 JMExpRpt108 Jennifer McConnell, platform supplies to put multiple
Other
gift basket
Sales &supplies
Marketing
on for Bud Geissler a... Group Tour Sales & Marketing 0564200 · Materials (Group) 14.97
Strategic Marketing & Research Bill 45120 0011775-IN Professional fees - July 2023 Destination Marketing Destination Marketing 1761000 · Research:Research - Market Mix Study 16,500.00
Amazon Credit Card Credit 45120 JAExpRpt97 Josue Ayala, ()AMAZON.COM AMZN.COM/BILL, Administration Office Administration 1864100 · TC - Office Supplies -19.99
Chesapeake Bank Credit Card Charge 45120 JAExpRpt97 Josue Ayala, FOOD LION #0196 IMG_7169.JPG, Administration Office Administration 1864100 · TC - Office Supplies 33.35
Paychex General Journal 45121 Payroll-TC Paychex Payroll Processing Fee Administration Office Administration 1864000 · TC - Business Expense 195.00
Principal Financial Group General Journal 45121 Payroll-TC Employer Contribution - 401K (2% Contribution) Labor & Benefits Employee Wages & Benefits 1853100 · TC - Retirement 774.22
Principal Financial Group General Journal 45121 Payroll-TC Employer Contribution - 401K (EE Matching) Labor & Benefits Employee Wages & Benefits 1853100 · TC - Retirement 2,159.72
Paychex General Journal 45121 Payroll-TC Tourism FICA / FUTA / SUTA Labor & Benefits Employee Wages & Benefits 1852000 · TC - Payroll Taxes 3,106.48
Paychex General Journal 45121 Payroll-TC Tourism Gross Salary plus bonus Labor & Benefits Employee Wages & Benefits 1850000 · TC - Salaries 41,596.15
Zoom Video Communications Inc Credit Card Charge 45123 JAExpRpt97 Josue Ayala, ZOOM.US 888-799-9666, Administration Office Administration 1864000 · TC - Business Expense 16.79
Connelly Partners Bill 45124 39873 22-WTC-0508 - 2023 Website Maintenance Fee - July
Destination Marketing Destination Marketing 1764600 · Online Services:Online - Maintenance 2,400.00
Connelly Partners Bill 45124 39875 22-WTC-0511 - 2023 Email Development Destination Marketing Destination Marketing 1769200 · Ad Agency:AA - Creative 202.00
Connelly Partners Bill 45124 39879 FY24 Agency Fee - July 2023 Destination Marketing Destination Marketing 1769200 · Ad Agency:AA - Account Mgt 186,666.67
Connelly Partners Bill 45124 39880 23-WTC-0283 - FY24 Industry Email Deployment - July /
Destination
1 of 3 Marketing Destination Marketing 1769200 · Ad Agency:AA - Creative 570.00
Connelly Partners Bill 45124 39882 23-WTC-0093 - 2023 fluent360 Consulting Costs - July -
Destination
7 of 12Marketing Destination Marketing 1769200 · Ad Agency:AA - Strategy/Planning/Analytic 12,659.33
Connelly Partners Bill 45124 39983 Act-On 1,000 Contacts Destination Marketing Destination Marketing 1764600 · Online Services:Online - Maintenance 4,600.00
Connelly Partners Bill 45124 39983 FY24 Simpleview CRM Licensing Destination Marketing Destination Marketing 1764600 · Online Services:Online - Maintenance 19,900.00
New York Times Credit Card Charge 45124 JAExpRpt97 Josue Ayala, THE NEW YORK TIMES, Administration Office Administration 1864000 · TC - Business Expense 20.00
Staples Credit Card Charge 45124 JMExpRpt108 Jennifer McConnell, Boxes and packing tape for group swag
Administration
STAPLES 00107102, Office Administration 1864100 · TC - Office Supplies 33.05
Chesapeake Bank Credit Card Charge 45124 JSYExRpt104 Julia Smyth-Young, Entertaining Bud Geissler and family
Other Sales
(Group&Collect)
Marketing
7.17.JPGThere is a check... Group Tour Sales & Marketing 0566040 · Client Site Visits (Group) 265.81
Virginia Society of Assoc. Executives Bill 45125 15665 2023 Fall conference & exhibitor booth #'s 21, 22, 39,
Other
40, 41,
Sales42,& 43.
Marketing MICE Sales & Marketing 0665010 · Trade Show (MICE) 6,545.00
Verizon Wireless Bill 45125 9939939911 Surcharges and Other Charges & Credits (Equipment)
Administration Office Administration 1864500 · TC - Phone -56.90
Verizon Wireless Bill 45125 9939939911 Taxes, Governmental Surcharges & Fees Administration Office Administration 1864500 · TC - Phone 11.90
Verizon Wireless Bill 45125 9939939911 Equipment Charges Administration Office Administration 1864500 · TC - Phone 277.70
Verizon Wireless Bill 45125 9939939911 Jun 19 - July 18, 2023 Wireless Administration Office Administration 1864500 · TC - Phone 360.00
Omni Dallas Convention Center Credit Card Charge 45125 DOExpRpt100 Daniela Owen, DI conference OMNI DALLAS CONVENTN
Public C,
Relations Destination Marketing 1769400 · Public Relations Firm:PR - Travel (Staff) 524.04
Hudson Airport Vendor Credit Card Charge 45125 ExpRpt109 Cimino, Victoria, Airport water for DI flight to Dallas.,Administration Office Administration 1860550 · TC - Meals & Entertainment 5.75
Virginia Tourism Authority Bill 45127 9543 Connect Sports 2023 Client Event Sponsorship Other Sales & Marketing Sports Sales & Marketing 0765010 · Trade Shows (Sports) 300.00
Omni Dallas Convention Center Credit Card Charge 45127 ExpRpt109 Cimino, Victoria, DI Convention DI Convention, Administration Office Administration 1860500 · TC - Travel 1,982.54
Amazon Credit Card Charge 45127 JAExpRpt97 Josue Ayala, Supplies, Administration Office Administration 1864100 · TC - Office Supplies 31.05
Amazon Credit Card Charge 45127 JAExpRpt97 Josue Ayala, Supplies, Administration Office Administration 1864100 · TC - Office Supplies 61.99
SYTA Student & Youth Travel Association Credit Card Charge 45127 JSYExRpt104 Julia Smyth-Young, SYTA Registration Confirmation.pdf
OtherSYTA,
Sales & Marketing Group Tour Sales & Marketing 0565010 · Trade Shows (Group) 50.00
Delta Credit Card Charge 45127 RLExpRpt103 Robert Larson, Airfare for Connect Marketplace 2023-
Other
Sports
Sales &
Tradeshow,
Marketing Sports Sales & Marketing 0760500 · Travel (Sports) 602.10
Plum Market Credit Card Charge 45128 ExpRpt109 Cimino, Victoria, Water for Return Flight from DI, Administration Office Administration 1860550 · TC - Meals & Entertainment 16.32
American Airlines Credit Card Charge 45128 ExpRpt109 Cimino, Victoria, In Flight Wi-Fi access , Administration Office Administration 1864000 · TC - Business Expense 19.00
Plum Market Credit Card Charge 45128 JCExpRpt101 Jennifer Case, PLUM MARKET ST2167 DI meals, Destination Marketing Destination Marketing 1769200 · Ad Agency:AA - Travel (Staff) 3.35
TGI Fridays Credit Card Charge 45128 JCExpRpt101 Jennifer Case, TGI FRIDAYS #0852 DI meals, Destination Marketing Destination Marketing 1769200 · Ad Agency:AA - Travel (Staff) 22.94
Richmond Parking Credit Card Charge 45128 JCExpRpt101 Jennifer Case, RIC PARKING Parking, Destination Marketing Destination Marketing 1769200 · Ad Agency:AA - Travel (Staff) 36.00
Uber Credit Card Charge 45128 JCExpRpt101 Jennifer Case, DI transportation for Daniela Owen and
Destination
Jennifer Case
Marketing
Cab, Destination Marketing 1769200 · Ad Agency:AA - Travel (Staff) 82.50
Omni Dallas Convention Center Credit Card Charge 45128 JCExpRpt101 Jennifer Case, DI lodging OMNI DALLAS CONVENTN C,
Destination Marketing Destination Marketing 1769200 · Ad Agency:AA - Travel (Staff) 529.04
Richmond Parking Credit Card Charge 45129 DOExpRpt100 Daniela Owen, Parking at airport for DI conference RIC
PublicPARKING,
Relations Destination Marketing 1769400 · Public Relations Firm:PR - Travel (Staff) 60.00
Cultural Heritage Economic Alliance Inc Bill 45131 1012 Blacks in Travel & Tourism Annual Membership - DMO
Other
- Sales
7-1-2023
& through
Marketing
6-30-24 MICE Sales & Marketing 0660400 · Membership (MICE) 1,500.00
Miles Partnership LLC Bill 45131 83699 DE Hosting - August Destination Marketing Destination Marketing 1764600 · Online Services 450.00
Miles Partnership LLC Bill 45131 83699 DE Maintenance - August Destination Marketing Destination Marketing 1764600 · Online Services 810.00
Percepture Bill 45131 93695 Magellan Awards nominations X 4 Public Relations Destination Marketing 1769400 · Public Relations Firm:PR - Associations & Meetings 3,660.00
FedEx Credit Card Charge 45131 ExpRpt108 Jennifer McConnell, Mailing Pamela Martin AAA in Other
Easton Pa
Sales &
pens and
Marketing
stanley mug.jpg FEDEX7815576... Group Tour Sales & Marketing 0565900 · Special Events (Group) 12.89
FedEx Credit Card Charge 45131 JMExpRpt108 Jennifer McConnell, Mailing Pamela Martin AAA in Other
Easton Pa
Sales &
pens and
Marketing
stanley mug.jpg, Group Tour Sales & Marketing 0565900 · Special Events (Group) 6.94
Harrah's Cherokee Casino Resort Credit Card Charge 45131 JSYExRpt104 Julia Smyth-Young, Group Travel, Virginia Motorcoach
Other Sales
Association
& (2024
Marketing
host location). Charge is... Group Tour Sales & Marketing 0560500 · Travel (Group) 210.74
North Carolina Motorcoach Assoc. Bill 45132 3215 2023 MCASC/NCMA/VMA - Annual Meeting Registration
Other Julia
Sales &
Smyth-Young
Marketing Group Tour Sales & Marketing 0565010 · Trade Shows (Group) 875.00
Proforma Think Ink Bill 45132 B198019624A 250 VW Notepads with imprint Administration Office Administration 1864100 · TC - Office Supplies 771.81
Celli's Chocolate Chip Credit Card Charge 45132 DOExpRpt100 Daniela Owen, Cookies for Annie, Hannah, and Sandras
Publicbasket
Relations
SQ *CELLI'S CHOCOLATE CHI, Destination Marketing 1769400 · Public Relations Firm:PR - Promotional Items 44.40
Adobe Credit Card Charge 45132 DOExpRpt100 Daniela Owen, Adobe subscription ADOBE *CREATIVE
Administration
CLOUD, Office Administration 1864000 · TC - Business Expense 276.91
Clean Pix Bill 45133 13077 Monthly service fee - June Destination Marketing Destination Marketing 1764600 · Online Services:Online - Support Technologies 245.00
Uber Credit Card Charge 45133 ExpRpt109 USTA Summit Administration Office Administration 1860500 · TC - Travel 40.80
FedEx Credit Card Charge 45133 JCExpRpt101 Jennifer Case, Sales Business Cards- Julia Smyth-Young,
Administration Office Administration 1864000 · TC - Business Expense 425.85
Virginia Motorcoach Association Bill 45134 00249 Sponsorship - Advertising in 2023-2024 Directory Other Sales & Marketing Group Tour Sales & Marketing 0560100 · Co-Op Marketing (Group) 1,500.00
Virginia Motorcoach Association Bill 45134 00249 Sponsorship - Joint Regional Meeting 2024 Other Sales & Marketing Group Tour Sales & Marketing 0565900 · Special Events (Group) 30,000.00
Maryland Motorcoach Association Bill 45134 100635 2023 - 2024 Annual Membership Dues 8-1-23 to 7-31-24
Other Sales & Marketing Group Tour Sales & Marketing 0560400 · Memberships (Group) 325.00
Page 3 of 62
Williamsburg Tourism Council
FY2024 Expense Transaction Details
July 1, 2023 through June 30, 2024
Name Type Date Num Memo Segment Group Account - Description Amount
Staples Credit Card Credit 45134 JAExpRpt97 Josue Ayala, Screenshot 2023-08-16 at 10.07.17 AM.png
Administration
()STAPLES INC 00209908, Office Administration 1864100 · TC - Office Supplies -34.18
Staples Credit Card Credit 45134 JAExpRpt97 Josue Ayala, ()STAPLES INC 00209908, Administration Office Administration 1864100 · TC - Office Supplies -31.89
AudioCraft Credit Card Charge 45134 JAExpRpt97 Josue Ayala, PAYPAL *AUDIOCRAFT, Administration Office Administration 1862210 · TC - Board of Directors 750.00
FedEx Credit Card Charge 45134 JMExpRpt108 Jennifer McConnell, Bud Geissler followup gifts andOther
note Sales
7.26.jpg
& Marketing
FEDEX781656511415, Group Tour Sales & Marketing 0566040 · Client Site Visits (Group) 15.49
Staples Credit Card Charge 45134 JMExpRpt108 Jennifer McConnell, Boxes for group swag 7.27.jpg Other
STAPLES
Sales &
00107102,
Marketing Group Tour Sales & Marketing 0564200 · Materials (Group) 17.12
Natlies Candy St 1624 Credit Card Charge 45134 JSYExRpt104 Julia Smyth-Young, Lost receipt/Water before flight to
Other
SYTA
Sales
DC,& Marketing Group Tour Sales & Marketing 0560500 · Travel (Group) 9.87
American Airlines Credit Card Charge 45134 JSYExRpt104 Julia Smyth-Young, Baggage check for SYTA DC, Other Sales & Marketing Group Tour Sales & Marketing 0560500 · Travel (Group) 30.00
Wok and Roll Credit Card Charge 45134 JSYExRpt104 Julia Smyth-Young, Dinner SYTA DC Julia.Kadi.Carlyan.ChickenRiceNoodleDtCokeWater.JPG
Other Sales & Marketing TST* Wok a...
Group Tour Sales & Marketing 0565900 · Special Events (Group) 50.50
American Airlines Credit Card Charge 45134 JSYExRpt104 Julia Smyth-Young, SYTA Washington, D.C. 7.27.pdf
Other
AMERICAN
Sales & Marketing
AIR0010632214842, Group Tour Sales & Marketing 0560500 · Travel (Group) 73.56
American Airlines Credit Card Charge 45134 JSYExRpt104 Julia Smyth-Young, SYTA Washington, D.C. 7.27, and
Other
back
Sales
to &
Norfolk
Marketing
7.28 AMERICAN AIR0012466546184,Group Tour Sales & Marketing 0560500 · Travel (Group) 457.80
Mobjack Bay Coffee Roasters Credit Card Charge 45135 DOExpRpt100 Daniela Owen, Lunch with Hannah SP MOBJACKBAYCOFFEE,
Public Relations Destination Marketing 1769400 · Public Relations Firm:PR - Fam Tours 20.80
Staples Credit Card Credit 45135 JMExpRpt108 Jennifer McConnell, Return boxes that were too large
Other
for group
Sales &
swag
Marketing
Refund for boxes purchased t... Group Tour Sales & Marketing 0564200 · Materials (Group) -13.48
Peet's Coffee Credit Card Charge 45135 JSYExRpt104 Julia Smyth-Young, PY *PEETS COFFEE BreakfastOther
Coffee
Sales
SYTA& DC
Marketing
7.28.JPG, Group Tour Sales & Marketing 0565900 · Special Events (Group) 5.13
Norfolk International Credit Card Charge 45135 JSYExRpt104 Julia Smyth-Young, Parking at Norfolk airport while Other
traveling
Sales
to &
SYTA in
Marketing
DC, Group Tour Sales & Marketing 0560500 · Travel (Group) 14.00
Uber Credit Card Charge 45135 JSYExRpt104 Julia Smyth-Young, UBER TRIP 7.27.23 SYTA DC Other
25.18.jpeg,
Sales & Marketing Group Tour Sales & Marketing 0560500 · Travel (Group) 25.18
American Airlines Credit Card Charge 45135 JSYExRpt104 Julia Smyth-Young, Baggage check for SYTA group,
Other Sales & Marketing Group Tour Sales & Marketing 0560500 · Travel (Group) 30.00
Uber Credit Card Charge 45135 JSYExRpt104 Julia Smyth-Young, UBER TRIP Uber 7.27.23 SYTAOther
DC.jpeg,
Sales & Marketing Group Tour Sales & Marketing 0560500 · Travel (Group) 37.06
Hilton Credit Card Charge 45135 JSYExRpt104 Julia Smyth-Young, HILTON HOTELS Motto by Hilton
Other
Washington
Sales & DC
Marketing
SYTA 7.27.23.pdf, Group Tour Sales & Marketing 0560500 · Travel (Group) 224.10
Paychex General Journal 45135 Payroll-TC Paychex Payroll Processing Fee Administration Office Administration 1864000 · TC - Business Expense 175.50
Principal Financial Group General Journal 45135 Payroll-TC Employer Contribution - 401K (2% Contribution) Labor & Benefits Employee Wages & Benefits 1853100 · TC - Retirement 774.22
Principal Financial Group General Journal 45135 Payroll-TC Employer Contribution - 401K (EE Matching) Labor & Benefits Employee Wages & Benefits 1853100 · TC - Retirement 2,159.72
Paychex General Journal 45135 Payroll-TC Tourism FICA / FUTA / SUTA Labor & Benefits Employee Wages & Benefits 1852000 · TC - Payroll Taxes 3,135.79
Paychex General Journal 45135 Payroll-TC Tourism Gross Salary plus bonus Labor & Benefits Employee Wages & Benefits 1850000 · TC - Salaries 41,596.15
Omni Credit Card Charge 45136 ExpRpt109 Cimino, Victoria, Lodging USTA Summit Administration Office Administration 1860500 · TC - Travel 1,551.18
Uber Credit Card Charge 45136 JSYExRpt104 Julia Smyth-Young, UBER TRIP SYTA Special Event
Other
DC Sales
7.28.23.pdf,
& Marketing Group Tour Sales & Marketing 0560500 · Travel (Group) 46.38
Delta Credit Card Charge 45137 ExpRpt109 Cimino, Victoria, Esto Conference, Administration Office Administration 1860500 · TC - Travel 608.40
Alliance of Independent Mtg Professionals Bill 45138 2215157 AIMP Membership 8-1-23 to 7-31-24 Other Sales & Marketing MICE Sales & Marketing 0660400 · Membership (MICE) 545.00
Connelly Partners Bill 45138 39977 July Snap Widget Destination Marketing Destination Marketing 1764600 · Online Services:Online - Hosting 6.56
Connelly Partners Bill 45138 39977 July Pantheon Hosting Destination Marketing Destination Marketing 1764600 · Online Services:Online - Hosting 1,168.75
Connelly Partners Bill 45138 39984 FY24 OOH Media - July - NPRP Media Destination Marketing Destination Marketing 1769100 · Paid Media:PM - Digital (Display & Video) 1,722.00
Connelly Partners Bill 45138 39985 AdSwerve (cc) Destination Marketing Destination Marketing 1769100 · Paid Media:PM - Digital (Display & Video) 3,010.57
Connelly Partners Bill 45138 39985 Sirius XM Radio Inc. (cc) Destination Marketing Destination Marketing 1769100 · Paid Media:PM - Digital (Display & Video) 22,500.00
Connelly Partners Bill 45138 39985 VistaGraphics, Inc. (cc) Destination Marketing Destination Marketing 1769100 · Paid Media:PM - Digital (Display & Video) 33,333.00
Connelly Partners Bill 45138 39985 OAREX Funding, LLC Destination Marketing Destination Marketing 1769100 · Paid Media:PM - Digital (Display & Video) 34,771.00
Connelly Partners Bill 45138 39985 Roku, Inc. Destination Marketing Destination Marketing 1769100 · Paid Media:PM - Digital (Display & Video) 39,444.09
Connelly Partners Bill 45138 39985 TripAdvisor, LLC Destination Marketing Destination Marketing 1769100 · Paid Media:PM - Digital (Display & Video) 49,396.13
Connelly Partners Bill 45138 39985 Sojern, Inc (cc) Destination Marketing Destination Marketing 1769100 · Paid Media:PM - Digital (Display & Video) 56,664.99
Connelly Partners Bill 45138 39985 Sirius XM Radio Inc. (cc) Destination Marketing Destination Marketing 1769100 · Paid Media:PM - Digital (Display & Video) 57,612.67
Connelly Partners Bill 45138 39986 2023 Q1/2 Paid Search Media July - Google LLC Destination Marketing Destination Marketing 1769100 · Paid Media:PM - SEM ( SEO & Content) 31,480.62
Connelly Partners Bill 45138 39987 TikTok Inc Destination Marketing Destination Marketing 1769100 · Paid Media:PM - Social Ads 14,138.71
Connelly Partners Bill 45138 39987 Meta Platforms, Inc. Destination Marketing Destination Marketing 1769100 · Paid Media:PM - Social Ads 27,320.10
Connelly Partners Bill 45138 39988 Kenilworth Media Inc Destination Marketing Destination Marketing 1769100 · Paid Media:PM - Print 3,400.00
Connelly Partners Bill 45138 39989 VistaGraphics, Inc (cc) - July Destination Marketing Destination Marketing 1769100 · Paid Media:PM - Digital (Display & Video) 5,625.00
Connelly Partners Bill 45138 39989 VistaGraphics, Inc (cc) - August Destination Marketing Destination Marketing 1769100 · Paid Media:PM - Digital (Display & Video) 5,625.00
Connelly Partners Bill 45138 39990 23-WTC-0091 - 2023 Q1/2 Media Contracts - Adara -
Destination
FY24 7-1-23
Marketing
to 6-30-24 Destination Marketing 1769100 · Paid Media:PM - Ad Servicing 60,000.00
Connelly Partners Bill 45138 39991 Image Relay Licensing - 7-20-23 to 7-19-24 Destination Marketing Destination Marketing 1764600 · Online Services:Online - Support Technologies 12,750.00
Connelly Partners Bill 45138 39993 s. stewart exp rpt 6/26 - Colonial Williamsburg carriage
Destination
ride tickets for
Marketing
influencer Annie Jiang... Destination Marketing 1769100 · Paid Media:PM - Influencers 67.00
Connelly Partners Bill 45138 39993 s. stewart exp rpt 7/5 - Colonial Williamsburg carriage ride
Destination
tickets
Marketing
purchased on behalf of infl... Destination Marketing 1769100 · Paid Media:PM - Influencers 67.00
Connelly Partners Bill 45138 39993 s. stewart exp rpt 6/26 - (2) e-bike tour tickets for influencer
Destination
Annie
Marketing
Jiang coming to Williamsb... Destination Marketing 1769100 · Paid Media:PM - Influencers 91.54
Connelly Partners Bill 45138 39993 s. stewart exp rpt 6/26 - (2) Yorktown Charter cruise tickets
Destination
for influencer
MarketingAnnie Jiang coming ... Destination Marketing 1769100 · Paid Media:PM - Influencers 119.51
Connelly Partners Bill 45138 39993 WTC '2023 Influencer Pymts' Travel exps for 4/23, 5/27,
Destination
and 6/14 -
Marketing
6/15 FAM trips to Williamsbur... Destination Marketing 1769100 · Paid Media:PM - Influencers 329.93
Connelly Partners Bill 45138 39993 WTC '2023 Influencer Pymts' Travel exps for 4/24 - 4/25,
Destination
5/5 - 5/7,
Marketing
6/2 - 6/3, 6/17, and 7/8 - 7... Destination Marketing 1769100 · Paid Media:PM - Influencers 774.81
Connelly Partners Bill 45138 39993 WTC '2023 Influencer Pymts' Beatriz Coimbra Lange FAM
Destination
trips (3) to
Marketing
Williamsburg, VA from April t... Destination Marketing 1769100 · Paid Media:PM - Influencers 1,500.00
Connelly Partners Bill 45138 39993 WTC '2023 Influencer Pymts' Sean Smith FAM trips (3) to
Destination
Williamsburg,
MarketingVA from April to July 2023... Destination Marketing 1769100 · Paid Media:PM - Influencers 3,500.00
Connelly Partners Bill 45138 39993 WTC '2023 Influencer Pymts' 3 FAM day-trips to Williamsburg,
Destination VA by
Marketing
Alina Zubanova from April - J... Destination Marketing 1769100 · Paid Media:PM - Influencers 9,000.00
Connelly Partners Bill 45138 39995 22-WTC-0488 - 2023 Q3/4 FY24- Broadcast Media - July
Destination Marketing Destination Marketing 1769100 · Paid Media:PM - Television 535,917.52
Connelly Partners Bill 45138 39996 23-WTC-0232 - FY24 Simpleview CMS (1of4) Quarterly
Destination
charge 7-1-23
Marketing
to 9-30-23 Destination Marketing 1764600 · Online Services:Online - Maintenance 6,250.00
Percepture Bill 45138 93607 Public Relations Service July 2023 Public Relations Destination Marketing 1769400 · Public Relations Firm:PR - Agency Fee 15,000.00
Page 4 of 62
Williamsburg Tourism Council
FY2024 Expense Transaction Details
July 1, 2023 through June 30, 2024
Name Type Date Num Memo Segment Group Account - Description Amount
Proforma Think Ink Bill 45138 B198019622A 750 White Pens - Imprint stock royal blue - 1500 Total
Other Sales & Marketing MICE Sales & Marketing 0664200 · Materials (MICE) 496.20
Proforma Think Ink Bill 45138 B198019622A 750 White Pens - Imprint stock royal blue - 1500 Total
Other Sales & Marketing Group Tour Sales & Marketing 0564200 · Materials (Group) 496.21
Harrah's Cherokee Casino Resort Credit Card Charge 45138 JSYExRpt104 Julia Smyth-Young, Lane Rice Hotel.pdf HARRAHSOther
HOTELS
Sales
ADV
& DEP,
Marketing Group Tour Sales & Marketing 0565900 · Special Events (Group) 166.14
Paychex General Journal 45138 TC_PAY_ACC Payroll Processing Fees Administration Office Administration 1864000 · TC - Business Expense 105.00
Principal Financial Group General Journal 45138 TC_PAY_ACC Retirement Contribution Labor & Benefits Employee Wages & Benefits 1853100 · TC - Retirement 1,760.00
Paychex General Journal 45138 TC_PAY_ACC Tourism FICA / FUTA / SUTA Labor & Benefits Employee Wages & Benefits 1852000 · TC - Payroll Taxes 1,881.00
Paychex General Journal 45138 TC_PAY_ACC Tourism Gross Salaries Labor & Benefits Employee Wages & Benefits 1850000 · TC - Salaries 24,958.00
Lane Rice Music, LLC Bill 45139 0037 VMA Event at Cherokee Casino 8-24-23 Other Sales & Marketing Group Tour Sales & Marketing 0565010 · Trade Shows (Group) 1,500.00
Emburse, Inc. Bill 45139 1133057 August monthly service expense Administration Office Administration 1864000 · TC - Business Expense 126.00
Washington DC Convention & Tourism Corp. Bill 45139 27173 August 2023 SYTA Dinearound for 3 Williamsburg Other
Partners
Sales & Marketing Group Tour Sales & Marketing 0565900 · Special Events (Group) 750.00
North Carolina Motorcoach Assoc. Bill 45139 3228 2023 NCMA/VMA/MCASC - Annual Meeting Sponsorship
Other Sales & Marketing Group Tour Sales & Marketing 0565010 · Trade Shows (Group) 10,000.00
Connelly Partners Bill 45139 39981 j. borselli exp rpt 7/10 - R/t airfare on JetBlue from (BOS
Destination
to SAV) to
Marketing
attend 2023 ESTO Conferen... Destination Marketing 1769200 · Ad Agency:AA - Travel (Agency) 407.12
Connelly Partners Bill 45139 39981 j. borselli exp rpt 7/11 - registration cost for J. Borselli to
Destination
attend 2023
Marketing
ESTO Conference on b... Destination Marketing 1769200 · Ad Agency:AA - Travel (Agency) 1,300.00
Connelly Partners Bill 45139 39981 j. borselli exp rpt 7/12 - registration cost for. Norwood
Destination
(registered/paid
Marketing
by J Borselli) to att... Destination Marketing 1769200 · Ad Agency:AA - Travel (Agency) 1,300.00
LiveWire Business Solutions LLC Bill 45139 4909 Trunking-2 line phone; Cloud Server; DID Mgmt - August
Administration Office Administration 1864600 · TC - Online Service 684.87
LiveWire Business Solutions LLC Bill 45139 4926 Trunking-2 line phone; Cloud Server; DID Mgmt - August
Administration Office Administration 1864600 · TC - Online Service 322.50
Assn of Chamber of Commerce Exec Bill 45139 638932 ACCE August Life AD&D/Long Term Disability Labor & Benefits Employee Wages & Benefits 1853000 · TC - Insurance Benefits 1,290.81
Anthem General Journal 45139 EMP_BEN-TC July Anthem Invoice - August Charges Vision Labor & Benefits Employee Wages & Benefits 1853000 · TC - Insurance Benefits 72.41
Anthem General Journal 45139 EMP_BEN-TC July Anthem Invoice - August Charges Dental Labor & Benefits Employee Wages & Benefits 1853000 · TC - Insurance Benefits 301.34
Anthem General Journal 45139 EMP_BEN-TC July Anthem Invoice - August Charges Medical Labor & Benefits Employee Wages & Benefits 1853000 · TC - Insurance Benefits 10,831.93
Adobe General Journal 45139 IT_SOFT_ADM Adobe License Administration Office Administration 1864000 · TC - Business Expense -337.91
Emburse, Inc. General Journal 45139 IT_SOFT_ADM Certify License Administration Office Administration 1864000 · TC - Business Expense -126.00
Emburse, Inc. General Journal 45139 IT_SOFT_ADM Certify License Administration Office Administration 1864900 · Interest Expense 6.40
Adobe General Journal 45139 IT_SOFT_ADM Adobe License Administration Office Administration 1864900 · Interest Expense 34.61
Emburse, Inc. General Journal 45139 IT_SOFT_ADM Certify License Administration Office Administration 1864620 · TC - Admin IT Software 122.44
Adobe General Journal 45139 IT_SOFT_ADM Adobe License Administration Office Administration 1864620 · TC - Admin IT Software 329.64
Pantheon General Journal 45139 IT_SOFT_MRK Pantheon Web License Destination Marketing Destination Marketing 1764600 · Online Services:Online - Hosting -1,227.25
Connelly Partners General Journal 45139 IT_SOFT_MRK Image Relay License Destination Marketing Destination Marketing 1764600 · Online Services:Online - Support Technologies -1,115.67
Connelly Partners General Journal 45139 IT_SOFT_MRK Image Relay License Destination Marketing Destination Marketing 1764600 · Online Services:Online - Software Interest 198.07
Pantheon General Journal 45139 IT_SOFT_MRK Pantheon Web License Destination Marketing Destination Marketing 1764600 · Online Services:Online - Software Interest 217.85
Connelly Partners General Journal 45139 IT_SOFT_MRK Image Relay License Destination Marketing Destination Marketing 1764600 · Online Services:Online - Support Technologies 994.87
Pantheon General Journal 45139 IT_SOFT_MRK Pantheon Web License Destination Marketing Destination Marketing 1764600 · Online Services:Online - Hosting 1,103.07
Connelly Partners General Journal 45139 IT_SOFT_MRK Simpleview CRM License Destination Marketing Destination Marketing 1764600 · Online Services:Online - Software Licenses 1,537.17
Zartico, Inc General Journal 45139 IT_SOFT_MRK Zartico License Destination Marketing Destination Marketing 1764600 · Online Services:Online - Software Interest 1,658.52
Connelly Partners General Journal 45139 IT_SOFT_MRK Simpleview Web License Destination Marketing Destination Marketing 1764600 · Online Services:Online - Software Licenses 1,957.98
Zartico, Inc General Journal 45139 IT_SOFT_MRK Zartico License Destination Marketing Destination Marketing 1764600 · Online Services:Online - Software Licenses 8,341.26
Staples Credit Card Charge 45139 JAExpRpt97 Josue Ayala, STAPLES 00107102, Administration Office Administration 1864100 · TC - Office Supplies 140.95
PRSA (Public Relations Society of America Credit Card Charge 45139 JCExpRpt101 Jennifer Case, Job posting on Richmond site for COMS,
Administration Office Administration 1868000 · TC - Recruiting 60.00
PRSA (Public Relations Society of America Credit Card Charge 45139 JCExpRpt101 Jennifer Case, Dues PUBLIC RELATIONS SOCIETY,
Public Relations Destination Marketing 1769400 · Public Relations Firm:PR - Associations & Meetings 70.02
Great America Financial Services General Journal 45139 LEASE_EXP Canon photocopier Lease Administration Office Administration 1864900 · Interest Expense 23.05
Great America Financial Services General Journal 45139 LEASE_EXP Canon photocopier Administration Office Administration 1872010 · Depreciation Exp (Equip Lease) 278.31
Williamsburg Area Chamber of Commerce General Journal 45139 RENT_EXP Office lease Administration Office Administration 1864900 · Interest Expense 159.98
Williamsburg Area Chamber of Commerce General Journal 45139 RENT_EXP Office services fees Administration Office Administration 086480T · Rent - T 2,916.67
Williamsburg Area Chamber of Commerce General Journal 45139 RENT_EXP Office lease Administration Office Administration 1872020 · Depreciation Exp (Office Lease) 5,480.25
Paychex General Journal 45139 TC_PAY_ACCR Tourism Gross Salaries Labor & Benefits Employee Wages & Benefits 1850000 · TC - Salaries -24,958.00
Paychex General Journal 45139 TC_PAY_ACCR Tourism FICA / FUTA / SUTA Labor & Benefits Employee Wages & Benefits 1852000 · TC - Payroll Taxes -1,881.00
Principal Financial Group General Journal 45139 TC_PAY_ACCR Retirement Contribution Labor & Benefits Employee Wages & Benefits 1853100 · TC - Retirement -1,760.00
Paychex General Journal 45139 TC_PAY_ACCR Payroll Processing Fees Administration Office Administration 1864000 · TC - Business Expense -105.00
0 General Journal 45139 TC-DEPR TC Assets Depreciation Exp Administration Office Administration 1872000 · Depreciation Exp (Owned Equip) 120.86
IContact Credit Card Charge 45140 JAExpRpt97 Josue Ayala, ICONTACT, Administration Office Administration 1864000 · TC - Business Expense 350.00
Column15 Credit Card Charge 45140 JSYExRpt104 Julia Smyth-Young, Sharon Mathison Sr Sales Candidate
Administration
Coffee Meet up.JPG COLUMN 15 COFFEE, Office Administration 1868000 · TC - Recruiting 14.40
Daniela Owen Bill 45140 REIMB/MILE 0723 To pick up A-frame Public Relations Destination Marketing 1769400 · Public Relations Firm:PR - Travel (Staff) 1.31
Daniela Owen Bill 45140 REIMB/MILE 0723 and back to office Public Relations Destination Marketing 1769400 · Public Relations Firm:PR - Travel (Staff) 2.36
Daniela Owen Bill 45140 REIMB/MILE 0723 Then back to the office Public Relations Destination Marketing 1769400 · Public Relations Firm:PR - Travel (Staff) 2.69
Daniela Owen Bill 45140 REIMB/MILE 0723 Pick up Annie Public Relations Destination Marketing 1769400 · Public Relations Firm:PR - Travel (Staff) 2.82
Daniela Owen Bill 45140 REIMB/MILE 0723 To purchase cookies for Annie, Hannah, and Sandra's
Public
gift basket
Relations Destination Marketing 1769400 · Public Relations Firm:PR - Travel (Staff) 3.41
Daniela Owen Bill 45140 REIMB/MILE 0723 To drop off Hannah's basket Public Relations Destination Marketing 1769400 · Public Relations Firm:PR - Travel (Staff) 3.60
Daniela Owen Bill 45140 REIMB/MILE 0723 To drop off Annie's gift basket Public Relations Destination Marketing 1769400 · Public Relations Firm:PR - Travel (Staff) 4.32
Page 5 of 62
Williamsburg Tourism Council
FY2024 Expense Transaction Details
July 1, 2023 through June 30, 2024
Name Type Date Num Memo Segment Group Account - Description Amount
Daniela Owen Bill 45140 REIMB/MILE 0723 Pick up A-frame from photoshoot Public Relations Destination Marketing 1769400 · Public Relations Firm:PR - Travel (Staff) 4.85
Daniela Owen Bill 45140 REIMB/MILE 0723 Pick up A-frame from photo shoot Public Relations Destination Marketing 1769400 · Public Relations Firm:PR - Travel (Staff) 8.12
Daniela Owen Bill 45140 REIMB/MILE 0723 To meet Hannah at Yorktown Visitor Center Public Relations Destination Marketing 1769400 · Public Relations Firm:PR - Travel (Staff) 8.91
Daniela Owen Bill 45140 REIMB/MILE 0723 Drop off A-frame for photo shoot Public Relations Destination Marketing 1769400 · Public Relations Firm:PR - Travel (Staff) 9.69
Daniela Owen Bill 45140 REIMB/MILE 0723 To drop off Sandra's gift basket Public Relations Destination Marketing 1769400 · Public Relations Firm:PR - Travel (Staff) 13.36
Daniela Owen Bill 45140 REIMB/MILE 0723 To meet Sandra for lunch at Carrott Tree Public Relations Destination Marketing 1769400 · Public Relations Firm:PR - Travel (Staff) 16.64
Daniela Owen Bill 45140 REIMB/MILE 0723 To meet Annie to guide her to CW and Carriage Ride.
Public Relations Destination Marketing 1769400 · Public Relations Firm:PR - Travel (Staff) 21.88
Daniela Owen Bill 45140 REIMB/MILE 0723 Took Annie back to her hotel Public Relations Destination Marketing 1769400 · Public Relations Firm:PR - Travel (Staff) 31.51
Daniela Owen Bill 45140 REIMB/MILE 0723 Take Annie to Hertz at Richmond Aiport to get keysPublic Relations Destination Marketing 1769400 · Public Relations Firm:PR - Travel (Staff) 32.42
Daniela Owen Bill 45140 REIMB/MILE 0723 Drive to Airport for DI conference Public Relations Destination Marketing 1769400 · Public Relations Firm:PR - Travel (Staff) 60.39
Travel South USA Bill 45140 TSI-28197 Registration Package - Travel South International Other
Showcase
Sales & Marketing International Sales & Marketing 0465010 · Trade Show (International) 1,495.00
PRSA (Public Relations Society of America Bill 45141 2074070 23/24 DUES Voluntary Foundation Contribution Public Relations Destination Marketing 1769400 · Public Relations Firm:PR - Associations & Meetings 30.00
PRSA (Public Relations Society of America Bill 45141 2074070 23/24 DUES Initiation Fee Public Relations Destination Marketing 1769400 · Public Relations Firm:PR - Associations & Meetings 65.00
PRSA (Public Relations Society of America Bill 45141 2074070 23/24 DUES Regular National Member Dues Public Relations Destination Marketing 1769400 · Public Relations Firm:PR - Associations & Meetings 267.00
Proforma Think Ink Bill 45141 B198019704A 1500 White Pens - Imprint stock royal blue - 3000 Total
Other Sales & Marketing Group Tour Sales & Marketing 0564200 · Materials (Group) 688.38
Proforma Think Ink Bill 45141 B198019704A 1500 White Pens - Imprint stock royal blue - 3000 Total
Other Sales & Marketing MICE Sales & Marketing 0664200 · Materials (MICE) 688.39
Ottarson, Lori Bill 45141 ExpRpt99 Supplies for Office and Folders for FInance Administration Office Administration 1864100 · TC - Office Supplies 49.42
Crystal Springs Credit 45142 23461275 080423 Conversion from Diamond Springs to Crystal Springs, resulted
Administration
in overpayment. August Billing Credit Office Administration 1864000 · TC - Business Expense -2.52
Paychex Bill 45143 3906109 Payroll Service - Vacation Time Tracking System - August
Administration Office Administration 1864000 · TC - Business Expense 29.00
Illy Credit Card Charge 45145 DOExpRpt117 Daniela Owen, ILLY CAFFE WILLIAMSBURG - cupcakes
Public for
Relations
Shay's basket, Destination Marketing 1769400 · Public Relations Firm:PR - Promotional Items 13.07
ConsultExpo Credit Card Charge 45145 ExpRpt123 Jennifer McConnell, CONSULTEXPO EVENT SERVICE
Other Sales
Shipping
& for
Marketing
swag, gift basket, supplies for SYTA ... Group Tour Sales & Marketing 0560500 · Travel (Group) 1,062.97
Auntie M Keepsake Cookbooks LLC Bill 45146 882023 Quantity of 16 "The Historic Triangle LOOK Book" Public Relations Destination Marketing 1769400 · Public Relations Firm:PR - Promotional Items 191.20
Percepture Bill 45146 93724 Sandra Mathieu Visit Destination Marketing Destination Marketing 1769100 · Paid Media:PM - Influencers 548.57
Daily Press / Virginia Gazette Credit Card Charge 45146 ExpRpt121 Jennifer Case, Daily Press Subscription , Administration Office Administration 1860400 · TC - Memberships (Corporate) 1.00
Amazon Credit Card Charge 45146 ExpRpt122 Josue Ayala, Envelopes for office supplies Envelopes for
Administration
office supplies, Office Administration 1864100 · TC - Office Supplies 5.06
Davis Media LLC Credit Card Charge 45146 ExpRpt122 Josue Ayala, WY DAILY SUBSCRIPTION Williamsburg
Administration
Yorktown Daily subscription, Office Administration 1860400 · TC - Memberships (Corporate) 8.95
Chesapeake Bank Credit Card Charge 45146 ExpRpt122 Josue Ayala, Snacks for the office team, Administration Office Administration 1864100 · TC - Office Supplies 29.24
Connelly Partners Bill 45147 39980 23-WTC-0093 - 2023 fluent360 Consulting Costs - August
Destination
- Credit for
Marketing
overcharge to come in Decemb... Destination Marketing 1769200 · Ad Agency:AA - Strategy/Planning/Analytic 12,658.33
Connelly Partners Bill 45147 39992 23-WTC-0283 - FY24 Quarterly Industry Email Deployment
Destination
July 2023
Marketing
to September 2023 - Paid Monthl... Destination Marketing 1769200 · Ad Agency:AA - Creative 570.00
Opus 9 Steakhouse Credit Card Charge 45147 DOExpRpt117 Daniela Owen, Dinner with John OPUS 9, Public Relations Destination Marketing 1769400 · Public Relations Firm:PR - Fam Tours 75.16
Marriott Credit Card Credit 45147 ExpRpt121 Jennifer Case, Credit for room reservation at ESTO- Did
Destination
not stay 1
Marketing
night, Destination Marketing 1769200 · Ad Agency:AA - Travel (Staff) -380.03
WSJ /BARRONS SUBSCRIPTION Credit Card Charge 45147 ExpRpt121 Jennifer Case, Digital subscriptions Wall Street Journal,
Administration Office Administration 1860400 · TC - Memberships (Corporate) 4.00
New York Times Credit Card Charge 45147 ExpRpt121 Jennifer Case, New York Times subscription, Administration Office Administration 1860400 · TC - Memberships (Corporate) 4.00
Amazon Credit Card Charge 45147 ExpRpt122 Josue Ayala, Tote box for archiving, Administration Office Administration 1864100 · TC - Office Supplies 39.99
Amazon Credit Card Charge 45147 ExpRpt122 Josue Ayala, DMO Pocket guides for office supplies,
Administration Office Administration 1864100 · TC - Office Supplies 64.95
Water Street Grill Credit Card Charge 45148 DOExpRpt117 Daniela Owen, Lunch with Shay RIVERWALK RESTAURANT,
Public Relations Destination Marketing 1769400 · Public Relations Firm:PR - Fam Tours 29.22
Extraspace Credit Card Charge 45149 ExpRpt122 Josue Ayala, Storage unit subscription, Administration Office Administration 1864000 · TC - Business Expense 195.00
Staples Credit Card Charge 45149 ExpRpt123 Jennifer McConnell, Thumb drives for SYTA in Canada
Other
needed
Sales &
to bring
Marketing
presentation of destination, Group Tour Sales & Marketing 0564200 · Materials (Group) 14.97
William Pitt Store Credit Card Charge 45149 ExpRpt123 Jennifer McConnell, Cup and Ball purchase for Ludwig
Other
giftSales
basket
& for
Marketing
kids, International Sales & Marketing 0462200 · Meetings (International) 21.38
Silver Hand Meadery Credit Card Charge 45149 ExpRpt123 Jennifer McConnell, Honey Sticks for VMA Dinner toOther
represent
Sales &
Visit
Marketing
Williamsburg destination for ... Group Tour Sales & Marketing 0565010 · Trade Shows (Group) 66.88
Paychex General Journal 45149 Payroll-TC Paychex Payroll Processing Fee Administration Office Administration 1864000 · TC - Business Expense 210.60
Principal Financial Group General Journal 45149 Payroll-TC Employer Contribution - 401K (2% Contribution) Labor & Benefits Employee Wages & Benefits 1853100 · TC - Retirement 831.91
Principal Financial Group General Journal 45149 Payroll-TC Employer Contribution - 401K (EE Matching) Labor & Benefits Employee Wages & Benefits 1853100 · TC - Retirement 2,217.41
Paychex General Journal 45149 Payroll-TC Tourism FICA / FUTA / SUTA Labor & Benefits Employee Wages & Benefits 1852000 · TC - Payroll Taxes 3,138.62
Paychex General Journal 45149 Payroll-TC Tourism Gross Salary plus bonus Labor & Benefits Employee Wages & Benefits 1850000 · TC - Salaries 41,596.15
Parkway Printshop LLC Credit Card Charge 45149 VCExpRpt119 Cimino, Victoria, Parkway Printshop Shirts for Visit Williamsburg
Administrationand ESTO event, Office Administration 1864000 · TC - Business Expense 1,104.50
Amazon Credit Card Charge 45151 ExpRpt122 Josue Ayala, Coffee cups for office, Administration Office Administration 1864100 · TC - Office Supplies 29.77
Amazon Credit Card Charge 45151 ExpRpt122 Josue Ayala, Totes for archiving, Administration Office Administration 1864100 · TC - Office Supplies 111.99
Connelly Partners Bill 45152 39994 WTC '2023 Influencer Pymts' Travel exps for 4/24 - 4/26,
Destination
6/6 - 6/10,
Marketing
and 7/11 - 7/21 FAM trips t... Destination Marketing 1769100 · Paid Media:PM - Influencers 682.07
Connelly Partners Bill 45152 39994 WTC '2023 Influencer Pymts' Marissa Strang FAM trips
Destination
(3) to Marketing
Williamsburg, VA from May to August ... Destination Marketing 1769100 · Paid Media:PM - Influencers 7,000.00
New York Times Credit Card Charge 45152 ExpRpt122 Josue Ayala, New York Times subscription, Administration Office Administration 1860400 · TC - Memberships (Corporate) 20.00
Central Display Credit Card Charge 45152 ExpRpt123 Jennifer McConnell, Inbound Material Handling for SYTA
Other Sales
Canada.pdf
& Marketing
CENTRAL DISPLAY, Group Tour Sales & Marketing 0560500 · Travel (Group) 164.43
Strategic Marketing & Research Bill 45153 0011799-IN Professional fees - August 2023 Destination Marketing Destination Marketing 1761000 · Research:Research - Market Mix Study 16,500.00
Great America Financial Services Bill 45153 34669510 Photocopier lease expenses Administration Office Administration 1864000 · TC - Business Expense 7.88
Chesapeake Bank Credit Card Charge 45153 ExpRpt122 Josue Ayala, Snacks and other supplies for office Supplies
Administration
and snacks for the office, Office Administration 1864100 · TC - Office Supplies 108.51
Connelly Partners Bill 45154 39979 2023 - Website Maintenance Fee - August Destination Marketing Destination Marketing 1764600 · Online Services:Online - Maintenance 2,400.00
Connelly Partners Bill 45154 39982 FY24 Agency Fee - August 2023 Destination Marketing Destination Marketing 1769200 · Ad Agency:AA - Account Mgt 186,666.67
Coastal Virginia Tourism Alliance Bill 45154 5024 2023 - 2024 Membership 07/01/23 to 06/30/24 Other Sales & Marketing MICE Sales & Marketing 0660400 · Membership (MICE) 500.00
Page 6 of 62
Williamsburg Tourism Council
FY2024 Expense Transaction Details
July 1, 2023 through June 30, 2024
Name Type Date Num Memo Segment Group Account - Description Amount
Parkway Printshop LLC Credit Card Charge 45154 DOExpRpt117 Daniela Owen, Tshirt for John for ESTO SQ *PARKWAY
Public Relations
PRINTSHOP, Destination Marketing 1769400 · Public Relations Firm:PR - Promotional Items 25.00
Zoom Video Communications Inc Credit Card Charge 45154 ExpRpt122 Josue Ayala, Zoom subscription for meetings Zoom subscription
Administrationfor meetings, Office Administration 1860400 · TC - Memberships (Corporate) 16.79
Delta Credit Card Charge 45155 DOExpRpt117 Daniela Owen, Checked bag to ESTO DELTA AIR Baggage
Administration
Fee, Office Administration 1860500 · TC - Travel 30.00
Chesapeake Bank Credit Card Charge 45155 ExpRpt122 Josue Ayala, Supplies for Office, Administration Office Administration 1864100 · TC - Office Supplies 10.04
Office Max Credit Card Charge 45155 ExpRpt122 Josue Ayala, Purchase of luggage tag loops, Administration Office Administration 1864100 · TC - Office Supplies 73.21
Richmond Parking Credit Card Charge 45155 JSYExRpt120 Julia Smyth-Young, Smartwater for flight to SYTA, Other Sales & Marketing Group Tour Sales & Marketing 0560500 · Travel (Group) 6.35
Caribou Coffee Credit Card Charge 45155 JSYExRpt120 Julia Smyth-Young, Breakfast Coffee for SYTA attendance,
Other Sales & Marketing Group Tour Sales & Marketing 0560500 · Travel (Group) 8.31
Delta Credit Card Charge 45155 JSYExRpt120 Julia Smyth-Young, Dinner chicken strips, fries and Other
pepsi for
Sales
SYTA,
& Marketing Group Tour Sales & Marketing 0560500 · Travel (Group) 28.23
Amazon Credit Card Charge 45156 DOExpRpt117 Daniela Owen, Basket items to hold swag, Public Relations Destination Marketing 1769400 · Public Relations Firm:PR - Promotional Items 12.00
Uber Credit Card Charge 45156 DOExpRpt117 Daniela Owen, Cab to hotel for ESTO SQ *REMCO CAB
Administration
SERVICE INC, Office Administration 1860500 · TC - Travel 31.00
Atlanta Bread Credit Card Charge 45156 DOExpRpt117 Daniela Owen, ATLANTA BREAD & BAR, # Lunch on our
Administration
way to ESTO, Office Administration 1860550 · TC - Meals & Entertainment 37.19
The Olde Pink House Credit Card Charge 45156 DOExpRpt117 Daniela Owen, THE OLDE PINK HSE REST Dinner at Esto
Administration
conference, Office Administration 1860550 · TC - Meals & Entertainment 50.75
Amazon Credit Card Charge 45156 DOExpRpt117 Daniela Owen, Baskets and ribbon for gift bags, Public Relations Destination Marketing 1769400 · Public Relations Firm:PR - Promotional Items 65.40
Delta Credit Card Charge 45156 ExpRpt121 Jennifer Case, ESTO - baggage DELTA AIR Baggage Fee,
Destination Marketing Destination Marketing 1769200 · Ad Agency:AA - Travel (Staff) 30.00
FedEx Credit Card Charge 45156 ExpRpt123 Jennifer McConnell, FEDEX782676948503 FedEx Other
deliverySales
for &
VMAMarketing
conference in Cherokee NC.pdf, Group Tour Sales & Marketing 0560500 · Travel (Group) 21.94
FedEx Credit Card Charge 45156 ExpRpt123 Jennifer McConnell, FEDEX782676663034 FedEx Other
deliverySales
for &
VMAMarketing
conference in Cherokee NC.pdf, Group Tour Sales & Marketing 0560500 · Travel (Group) 25.60
FedEx Credit Card Charge 45156 ExpRpt123 Jennifer McConnell, FEDEX940862883348 FedEx Other
deliverySales
for &
VMAMarketing
conference in Cherokee NC.pdf, Group Tour Sales & Marketing 0560500 · Travel (Group) 27.79
Tim Hortons Credit Card Charge 45156 JSYExRpt120 Julia Smyth-Young, Breakfast coffee SYTA, Other Sales & Marketing Group Tour Sales & Marketing 0560500 · Travel (Group) 1.71
Uber Credit Card Charge 45156 JSYExRpt120 Julia Smyth-Young, Taxi at SYTA, Other Sales & Marketing Group Tour Sales & Marketing 0560500 · Travel (Group) 9.99
YourMembership.com, Inc. Bill 45156 R64332339 Communications Manager Posting on PRSA national site.
Administration Office Administration 1868000 · TC - Recruiting 259.00
Baobab Credit Card Charge 45157 DOExpRpt117 Daniela Owen, Lunch while attending ESTO, Administration Office Administration 1860550 · TC - Meals & Entertainment 20.79
Marriott Credit Card Charge 45157 DOExpRpt117 Daniela Owen, Remaining charge for hotel stay at ESTO
Administration
JW MARRIOTT RIVERSIDE, Office Administration 1860500 · TC - Travel 37.29
Little Duck Diner Credit Card Charge 45157 ExpRpt121 Jennifer Case, ESTO meals- Jennifer Case and Daniela
Destination
Owen TST*
Marketing
Little Duck Diner ESTO meals- Jen... Destination Marketing 1769200 · Ad Agency:AA - Travel (Staff) 39.61
FedEx Credit Card Charge 45157 ExpRpt123 Jennifer McConnell, FEDEX782676774983 FedEx Other
deliverySales
for &
VMAMarketing
conference in Cherokee NC.pdf, Group Tour Sales & Marketing 0560500 · Travel (Group) 17.57
FedEx Credit Card Charge 45157 ExpRpt123 Jennifer McConnell, FEDEX782676582276 FedEx Other
deliverySales
for &
VMAMarketing
conference in Cherokee NC.pdf, Group Tour Sales & Marketing 0560500 · Travel (Group) 58.40
Harrah's Cherokee Casino Resort Credit Card Charge 45157 ExpRpt123 Jennifer McConnell, Thomas DeRose VMA Fife andOther
DrumSales
performer
& Marketing
for destination spotlight hotel ro... Group Tour Sales & Marketing 0560500 · Travel (Group) 207.69
Harrah's Cherokee Casino Resort Credit Card Charge 45157 ExpRpt123 Jennifer McConnell, HARRAHS HOTELS ADV DEPOther
LanceSales
Pedigo
& VMA
Marketing
Fife and Drum entertainer for destin...
Group Tour Sales & Marketing 0560500 · Travel (Group) 207.69
Uber Credit Card Charge 45157 JSYExRpt120 Julia Smyth-Young, Travel in Canada for SYTA, Other Sales & Marketing Group Tour Sales & Marketing 0560500 · Travel (Group) 37.52
Uber Credit Card Charge 45158 DOExpRpt117 Daniela Owen, From the convention center to meeting for
Administration
Jen and me while attending ESTO. , Office Administration 1860500 · TC - Travel 18.94
Cafe Collins Quarter Bar Credit Card Charge 45158 DOExpRpt117 Daniela Owen, Breakfast while attending ESTO TST* The
Administration
Collins Quarter, Office Administration 1860550 · TC - Meals & Entertainment 49.44
Marriott Credit Card Charge 45158 ExpRpt121 Jennifer Case, TURBINE MARKET CAFE ESTO - water
Destination
and diet coke
Marketing
in am, Destination Marketing 1769200 · Ad Agency:AA - Travel (Staff) 6.42
Sukho Thai Credit Card Charge 45158 JSYExRpt120 Julia Smyth-Young, Receipts for SYTA dinner 8.20.23
Other
withSales
Hollie&Steverson
Marketing from CCIS.pdf SUKHO THAI, Group Tour Sales & Marketing 0564510 · Sales Calls (Group) 41.71
Revolution Golf and Grille Credit Card Charge 45158 RLExpRpt115 Robert Larson, Lunch with Pernell Edwards- Goombay
Other
RD-
Sales
during
& his
Marketing
site visit to Williamsburg in ... Sports Sales & Marketing 0766040 · Client Site Visits (Sports) 66.54
Staples Credit Card Charge 45159 ExpRpt123 Jennifer McConnell, Boxes for groups welcome amenities,
Other Sales & Marketing Group Tour Sales & Marketing 0564200 · Materials (Group) 6.42
Jennifer Case Bill 45159 JC REIMB/MILE 0723 Board Meeting at Jamestown Settlement Administration Office Administration 1860500 · TC - Travel 4.00
Jennifer Case Bill 45159 JC REIMB/MILE 0723 Travel to Richmond Airport for DI flight. Destination Marketing Destination Marketing 1769200 · Ad Agency:AA - Travel (Staff) 33.21
Jennifer Case Bill 45159 JC REIMB/MILE 0723 Travel from Richmond Int'l to home from DI conference.
Destination Marketing Destination Marketing 1769200 · Ad Agency:AA - Travel (Staff) 42.12
Uber Credit Card Charge 45159 JSYExRpt120 Julia Smyth-Young, SYTA transportation, Other Sales & Marketing Group Tour Sales & Marketing 0560500 · Travel (Group) 8.66
Miles Partnership LLC Bill 45160 84848 DE Hosting - September Destination Marketing Destination Marketing 1764600 · Online Services 450.00
Miles Partnership LLC Bill 45160 84848 DE Maintenance - September Destination Marketing Destination Marketing 1764600 · Online Services 810.00
Verizon Wireless Bill 45160 9944735849 Surcharges and Other Charges & Credits (Equipment)
Administration Office Administration 1864500 · TC - Phone -56.00
Verizon Wireless Bill 45160 9944735849 Late Fee Administration Office Administration 1864500 · TC - Phone 5.00
Verizon Wireless Bill 45160 9944735849 Taxes, Governmental Surcharges & Fees Administration Office Administration 1864500 · TC - Phone 11.92
Verizon Wireless Bill 45160 9944735849 Equipment Charges Administration Office Administration 1864500 · TC - Phone 277.70
Verizon Wireless Bill 45160 9944735849 Aug 19 - Sept 18, 2023 Wireless Administration Office Administration 1864500 · TC - Phone 360.00
Uber Credit Card Charge 45160 DOExpRpt117 Daniela Owen, To and from convention center for Jen and
Administration
I attending ESTO, Office Administration 1860500 · TC - Travel 8.92
Paradies Lagardere Credit Card Charge 45160 JSYExRpt120 Julia Smyth-Young, 8.22.23 breakfast water at SYTA,
Other Sales & Marketing Group Tour Sales & Marketing 0560500 · Travel (Group) 5.14
Vino Volo Credit Card Charge 45160 JSYExRpt120 Julia Smyth-Young, Breakfast cappucino SYTA, Other Sales & Marketing Group Tour Sales & Marketing 0560500 · Travel (Group) 10.68
Uber Credit Card Charge 45160 JSYExRpt120 Julia Smyth-Young, SYTA transportation, Other Sales & Marketing Group Tour Sales & Marketing 0560500 · Travel (Group) 19.40
Delta Credit Card Charge 45160 JSYExRpt120 Julia Smyth-Young, Delta Winnipeg SYTA (hotel).pdf
Other
DELTA
Sales &
WINNIPEG,
Marketing Group Tour Sales & Marketing 0560500 · Travel (Group) 1,111.01
Josue Ayala Bill 45160 REIMB/EXP 0823 USB Hub for Jen C. Recorded current period per David.
Administration Office Administration 1864650 · TC - IT Supplies/Equipment 128.39
Uber Credit Card Charge 45160 RLExpRpt115 Robert Larson, UBER TRIP Uber from Airport to Hotel-
OtherConnect
Sales &Sports
Marketing
Marketplace 2023, Sports Sales & Marketing 0760500 · Travel (Sports) 26.99
Popeyes Louisianan Kitchen Credit Card Charge 45161 DOExpRpt117 Daniela Owen, Lunch on way home from ESTO POPEYES
Administration
4625, Office Administration 1860550 · TC - Meals & Entertainment 11.74
Delta Credit Card Charge 45161 DOExpRpt117 Daniela Owen, Checked bag return trip home from ESTO
Administration
DELTA AIR Baggage Fee, Office Administration 1860500 · TC - Travel 30.00
Richmond Parking Credit Card Charge 45161 DOExpRpt117 Daniela Owen, Parking for Jen and I at Richmond Airport
Administration
for Return trip from ESTO, Office Administration 1860500 · TC - Travel 72.00
Julia Smyth-Young General Journal 45161 EXP_REIM Reimbursement of Exp - Julia Smyth-Young Other Sales & Marketing Group Tour Sales & Marketing 0566040 · Client Site Visits (Group) -33.66
Great American Bagel Credit Card Charge 45161 ExpRpt121 Jennifer Case, ESTO meals GREAT AMER BAGEL SAV,
Destination Marketing Destination Marketing 1769200 · Ad Agency:AA - Travel (Staff) 10.79
Delta Credit Card Charge 45161 ExpRpt121 Jennifer Case, ESTO- baggage DELTA AIR Baggage Fee,
Destination Marketing Destination Marketing 1769200 · Ad Agency:AA - Travel (Staff) 30.00
Page 7 of 62
Williamsburg Tourism Council
FY2024 Expense Transaction Details
July 1, 2023 through June 30, 2024
Name Type Date Num Memo Segment Group Account - Description Amount
Amazon Credit Card Charge 45161 ExpRpt122 Josue Ayala, Toner purchase, Administration Office Administration 1864100 · TC - Office Supplies 50.89
Marriott Credit Card Credit 45161 VCExpRpt119 Cimino, Victoria, JW MARRIOTT RIVERSIDE $255.00 refund
Administration
for parking., Office Administration 1860500 · TC - Travel -255.00
Marriott Credit Card Charge 45161 VCExpRpt119 Cimino, Victoria, Lodging for ESTO at JW MARRIOTT
Administration
RIVERSIDE, Office Administration 1860500 · TC - Travel 478.74
Sterling Event Planners of Williamsburg Bill 45162 102 VMA Event at Cherokee Casino 8-24-23 Other Sales & Marketing Group Tour Sales & Marketing 0565010 · Trade Shows (Group) 500.00
Bluegrass Integrated Communications Bill 45162 201893 Per Additional Carton charge 1.00 Destination Marketing Destination Marketing 1766030 · Inquiry Fulfillment 2.00
Bluegrass Integrated Communications Bill 45162 201893 Bulk requests - 1 Destination Marketing Destination Marketing 1766030 · Inquiry Fulfillment 4.75
Bluegrass Integrated Communications Bill 45162 201893 Client Storage - 4 brochures July 2023 Destination Marketing Destination Marketing 1766030 · Inquiry Fulfillment:IF - Collateral 90.00
Bluegrass Integrated Communications Bill 45162 201893 Postage and Freight Destination Marketing Destination Marketing 1766030 · Inquiry Fulfillment:IF - Postage 155.77
Uber Credit Card Charge 45162 DOExpRpt117 Daniela Owen, Travel charge while attending ESTO,Administration Office Administration 1860500 · TC - Travel 3.00
Freshens Credit Card Charge 45162 DOExpRpt117 Daniela Owen, Breakfast while attending ESTO , Administration Office Administration 1860550 · TC - Meals & Entertainment 13.64
Uber Credit Card Charge 45162 DOExpRpt117 Daniela Owen, Ride from hotel back to the airport for return
Administration
trip home from ESTO, Office Administration 1860500 · TC - Travel 19.97
Firehouse Subs Credit Card Charge 45162 RLExpRpt115 Robert Larson, Dinner- Connect Sports MarketplaceOther
2023Sales &
FIREHOUSE
Marketing
SUB MSP MALL, Sports Sales & Marketing 0760500 · Travel (Sports) 15.55
Richmond Parking Credit Card Charge 45162 RLExpRpt115 Robert Larson, Airport Parking- Connect Sports Marketplace
Other Sales
2023
& RIC
Marketing
PARKING, Sports Sales & Marketing 0760500 · Travel (Sports) 48.00
Hampton Inn Credit Card Charge 45162 RLExpRpt115 Robert Larson, Hotel For Connect Sports Marketplace
Other
2023
Sales &
HAMPTON
Marketing
INN MINNEAPOLIS, Sports Sales & Marketing 0760500 · Travel (Sports) 613.20
Chesapeake Bank Credit Card Charge 45163 DOExpRpt117 Daniela Owen, Breakfast with Adrienne and her aunt,
Public
paid for
Relations
all 3 due to Adrienne having to get... Destination Marketing 1769400 · Public Relations Firm:PR - Fam Tours 101.91
Adobe Credit Card Charge 45163 DOExpRpt117 Daniela Owen, Creative cloud and acrobat subscription
Administration
ADOBE *CREATIVE CLOUD, Office Administration 1860400 · TC - Memberships (Corporate) 276.91
Coursera Credit Card Charge 45163 JAExpRpt122 Josue Ayala, Subscription for courses online, Administration Office Administration 1860400 · TC - Memberships (Corporate) 49.00
Harrah's Cherokee Casino Resort Credit Card Credit 45163 JMExpRpt123 Jennifer McConnell, Reimbursement of deposit Reimbursement
Other Sales &ofMarketing
deposit, Group Tour Sales & Marketing 0560500 · Travel (Group) -75.00
Harrah's Cherokee Casino Resort Credit Card Charge 45163 JSYExRpt120 Julia Smyth-Young, Lost Receipt Coffee breakfast during
Other VMA,
Sales & Marketing Group Tour Sales & Marketing 0560500 · Travel (Group) 4.16
Dunkin' Credit Card Charge 45163 JSYExRpt120 Julia Smyth-Young, Refuel for rental car during VMA,
Other Sales & Marketing Group Tour Sales & Marketing 0560500 · Travel (Group) 19.45
Harrah's Cherokee Casino Resort Credit Card Charge 45163 JSYExRpt120 Julia Smyth-Young, Hotel room for VMA , Other Sales & Marketing Group Tour Sales & Marketing 0560500 · Travel (Group) 348.85
National Car Rental Credit Card Charge 45163 JSYExRpt120 Julia Smyth-Young, Car rental for VMA, Other Sales & Marketing Group Tour Sales & Marketing 0560500 · Travel (Group) 589.73
Paychex General Journal 45163 Payroll-TC Paychex Payroll Processing Fee Administration Office Administration 1864000 · TC - Business Expense 210.60
Principal Financial Group General Journal 45163 Payroll-TC Employer Contribution - 401K (2% Contribution) Labor & Benefits Employee Wages & Benefits 1853100 · TC - Retirement 1,074.22
Principal Financial Group General Journal 45163 Payroll-TC Employer Contribution - 401K (EE Matching) Labor & Benefits Employee Wages & Benefits 1853100 · TC - Retirement 2,944.33
Paychex General Journal 45163 Payroll-TC Tourism FICA / FUTA / SUTA Labor & Benefits Employee Wages & Benefits 1852000 · TC - Payroll Taxes 4,058.30
Paychex General Journal 45163 Payroll-TC Tourism Gross Salary plus bonus Labor & Benefits Employee Wages & Benefits 1850000 · TC - Salaries 53,711.41
Uber Credit Card Charge 45163 RLExpRpt115 Robert Larson, UBER TRIP Uber from Hotel to Airport-
OtherConnect
Sales &Sports
Marketing
Marketplace 2023, Sports Sales & Marketing 0760500 · Travel (Sports) 30.97
Le Yaca Credit Card Charge 45163 VCExpRpt119 Cimino, Victoria, Meeting with board member at LE YACA
Administration
WILLIAMSBURG, Office Administration 1860550 · TC - Meals & Entertainment 100.00
Proforma Think Ink Bill 45166 B198020300A 500 White Bag - Logo Imprint - 1000 total order Other Sales & Marketing Group Tour Sales & Marketing 0564200 · Materials (Group) 262.06
Proforma Think Ink Bill 45166 B198020300A 500 White Bag - Logo Imprint - 1000 total order Other Sales & Marketing MICE Sales & Marketing 0664200 · Materials (MICE) 262.06
Eppes-Hudson Law, PLLC Bill 45167 2326 Review and response to S. Vazquez email inquiry Administration Office Administration 1862100 · TC - Legal & Accounting 82.50
Eppes-Hudson Law, PLLC Bill 45167 2326 Attended Board Meeting and related preparation and travel
Administration
3.4 Hours @ 275.00 Office Administration 1862100 · TC - Legal & Accounting 935.00
FedEx Credit Card Charge 45167 JAExpRpt122 Josue Ayala, Shipping for a package, Administration Office Administration 1864400 · TC - Postage 38.38
Daniela Owen Bill 45167 REIMB/MILE 08/23 Back to office Public Relations Destination Marketing 1769400 · Public Relations Firm:PR - Travel (Staff) 0.79
Daniela Owen Bill 45167 REIMB/MILE 08/23 Check on wheelchair accessibility Public Relations Destination Marketing 1769400 · Public Relations Firm:PR - Travel (Staff) 1.18
Daniela Owen Bill 45167 REIMB/MILE 08/23 Check on wheelchair accessibility Public Relations Destination Marketing 1769400 · Public Relations Firm:PR - Travel (Staff) 4.06
Daniela Owen Bill 45167 REIMB/MILE 08/23 Check on wheelchair accessibility back to office Public Relations Destination Marketing 1769400 · Public Relations Firm:PR - Travel (Staff) 4.91
Daniela Owen Bill 45167 REIMB/MILE 08/23 Meet with Shay Public Relations Destination Marketing 1769400 · Public Relations Firm:PR - Travel (Staff) 6.29
Daniela Owen Bill 45167 REIMB/MILE 08/23 Partner Visit with Frothy Moon Public Relations Destination Marketing 1769400 · Public Relations Firm:PR - Travel (Staff) 6.29
Daniela Owen Bill 45167 REIMB/MILE 08/23 Billsburg Ribbon Cutting Public Relations Destination Marketing 1769400 · Public Relations Firm:PR - Travel (Staff) 8.12
Daniela Owen Bill 45167 REIMB/MILE 08/23 Meet Shay at Water Street Grille in Yorktown Public Relations Destination Marketing 1769400 · Public Relations Firm:PR - Travel (Staff) 8.32
Daniela Owen Bill 45167 REIMB/MILE 08/23 Pick up A-frame Public Relations Destination Marketing 1769400 · Public Relations Firm:PR - Travel (Staff) 8.58
Daniela Owen Bill 45167 REIMB/MILE 08/23 Meet John in Yorktown Public Relations Destination Marketing 1769400 · Public Relations Firm:PR - Travel (Staff) 8.91
Daniela Owen Bill 45167 REIMB/MILE 08/23 Meet Shay at Whitley's Public Relations Destination Marketing 1769400 · Public Relations Firm:PR - Travel (Staff) 9.04
Daniela Owen Bill 45167 REIMB/MILE 08/23 To and from airport for ESTO Public Relations Destination Marketing 1769400 · Public Relations Firm:PR - Travel (Staff) 60.39
Capital Region USA Bill 45168 2593 CRUSA Global Travel Exchange Lunch and President's
OtherClub
Sales &
Sponsorships
Marketing International Sales & Marketing 0465010 · Trade Show (International) 2,750.00
Capital Region USA Bill 45168 2593 CRUSA Global Travel Exchange Lunch and President's
OtherClub
Sales &
Sponsorships
Marketing International Sales & Marketing 0465900 · Special Events (International) 2,750.00
Percepture Bill 45168 93721 Hannah Leidy Visit Destination Marketing Destination Marketing 1769100 · Paid Media:PM - Influencers 1,055.27
Cimino, Victoria Bill 45168 REIMB/EXP May-Aug ESTO meal Administration Office Administration 1860550 · TC - Meals & Entertainment 10.44
Cimino, Victoria Bill 45168 REIMB/EXP May-Aug USTA Summer Travel Summit Administration Office Administration 1860550 · TC - Meals & Entertainment 11.07
Cimino, Victoria Bill 45168 REIMB/EXP May-Aug ESTO, Savannah Administration Office Administration 1860500 · TC - Travel 13.42
Cimino, Victoria Bill 45168 REIMB/EXP May-Aug ESTO, Savannah Administration Office Administration 1860500 · TC - Travel 15.18
Cimino, Victoria Bill 45168 REIMB/EXP May-Aug ESTO, Savannah Administration Office Administration 1860500 · TC - Travel 18.07
Cimino, Victoria Bill 45168 REIMB/EXP May-Aug ESTO, Savannah Administration Office Administration 1860500 · TC - Travel 18.36
Cimino, Victoria Bill 45168 REIMB/EXP May-Aug ESTO, Savannah Administration Office Administration 1860500 · TC - Travel 18.42
Cimino, Victoria Bill 45168 REIMB/EXP May-Aug ESTO, Savannah Administration Office Administration 1860500 · TC - Travel 18.56
Cimino, Victoria Bill 45168 REIMB/EXP May-Aug ESTO, Savannah Administration Office Administration 1860500 · TC - Travel 18.90
Page 8 of 62
Williamsburg Tourism Council
FY2024 Expense Transaction Details
July 1, 2023 through June 30, 2024
Name Type Date Num Memo Segment Group Account - Description Amount
Cimino, Victoria Bill 45168 REIMB/EXP May-Aug Attending IPW Administration Office Administration 1860500 · TC - Travel 19.69
Cimino, Victoria Bill 45168 REIMB/EXP May-Aug Attending IPW Administration Office Administration 1860500 · TC - Travel 21.69
Cimino, Victoria Bill 45168 REIMB/EXP May-Aug Destinations International convention Administration Office Administration 1860500 · TC - Travel 24.27
Cimino, Victoria Bill 45168 REIMB/EXP May-Aug ESTO, Savannah Administration Office Administration 1860500 · TC - Travel 27.95
Cimino, Victoria Bill 45168 REIMB/EXP May-Aug Destinations International convention Administration Office Administration 1860500 · TC - Travel 30.27
Cimino, Victoria Bill 45168 REIMB/EXP May-Aug Attending IPW Administration Office Administration 1860500 · TC - Travel 30.97
Cimino, Victoria Bill 45168 REIMB/EXP May-Aug ESTO, Savannah Administration Office Administration 1860500 · TC - Travel 32.68
Cimino, Victoria Bill 45168 REIMB/EXP May-Aug USTA Summer Travel Summit Administration Office Administration 1860500 · TC - Travel 35.35
Cimino, Victoria Bill 45168 REIMB/EXP May-Aug Meals before flight Administration Office Administration 1860550 · TC - Meals & Entertainment 37.04
Cimino, Victoria Bill 45168 REIMB/EXP May-Aug USTA Summer Travel Summit Administration Office Administration 1860500 · TC - Travel 42.44
Cimino, Victoria Bill 45168 REIMB/EXP May-Aug USTA Summer Travel Summit Administration Office Administration 1860500 · TC - Travel 43.84
Cimino, Victoria Bill 45168 REIMB/EXP May-Aug Attending IPW Administration Office Administration 1860500 · TC - Travel 53.49
Cimino, Victoria Bill 45168 REIMB/EXP May-Aug USTA Summer Travel Summit Administration Office Administration 1860500 · TC - Travel 55.39
Cimino, Victoria Bill 45168 REIMB/EXP May-Aug Parking during ESTO 50% of the total 142.00 is reimbursable.
Administration Office Administration 1860500 · TC - Travel 71.00
Cimino, Victoria Bill 45168 REIMB/EXP May-Aug Destinations International convention Administration Office Administration 1860500 · TC - Travel 71.66
Cimino, Victoria Bill 45168 REIMB/EXP May-Aug Destination International Convention Administration Office Administration 1860500 · TC - Travel 129.99
Cimino, Victoria Bill 45168 REIMB/EXP May-Aug Mayor Pons bereavement Administration Office Administration 1864000 · TC - Business Expense 137.63
Cimino, Victoria Bill 45168 REIMB/EXP May-Aug USTA Summer Travel Summit Administration Office Administration 1860500 · TC - Travel 183.90
Cimino, Victoria Bill 45168 REIMB/EXP May-Aug Flight for ESTO Administration Office Administration 1860500 · TC - Travel 625.90
Bluegrass Integrated Communications Bill 45169 201892 Load Data File X 2 @ 18.5 ea. Destination Marketing Destination Marketing 1766030 · Inquiry Fulfillment 37.00
Bluegrass Integrated Communications Bill 45169 201892 Postage and Freight Destination Marketing Destination Marketing 1766030 · Inquiry Fulfillment:IF - Postage 835.54
Bluegrass Integrated Communications Bill 45169 201892 Residential requests X 605 - USPS Address Prep, Ink Jet
Destination
Addressing,
Marketing
Sorting, Hand Assembly, addi... Destination Marketing 1766030 · Inquiry Fulfillment 1,013.38
Connelly Partners Bill 45169 40069 23-WTC-0211 - 2023 Fall Photoshoot - Costs incurred
Destination
during the
Marketing
planning of and preparation for t... Destination Marketing 1769300 · Production - Destination Mkt:Prod - Broadcast/Video/Photo 130,466.04
Connelly Partners Bill 45169 40107 August Snap Widget Destination Marketing Destination Marketing 1764600 · Online Services:Online - Hosting 6.56
Connelly Partners Bill 45169 40107 August Pantheon Hosting Destination Marketing Destination Marketing 1764600 · Online Services:Online - Hosting 1,168.75
Connelly Partners Bill 45169 40117 FY24 OOH Media - August - NPRP Media Destination Marketing Destination Marketing 1769100 · Paid Media:PM - Digital (Display & Video) 1,722.00
Connelly Partners Bill 45169 40118 AdSwerve (cc) Destination Marketing Destination Marketing 1769100 · Paid Media:PM - Digital (Display & Video) 2,895.16
Connelly Partners Bill 45169 40118 OAREX Funding, LLC Destination Marketing Destination Marketing 1769100 · Paid Media:PM - Digital (Display & Video) 34,883.75
Connelly Partners Bill 45169 40118 Roku, Inc. Destination Marketing Destination Marketing 1769100 · Paid Media:PM - Digital (Display & Video) 36,228.43
Connelly Partners Bill 45169 40118 Sirius XM Radio Inc. (cc) Destination Marketing Destination Marketing 1769100 · Paid Media:PM - Digital (Display & Video) 46,437.75
Connelly Partners Bill 45169 40118 Sojern, Inc (cc) Destination Marketing Destination Marketing 1769100 · Paid Media:PM - Digital (Display & Video) 54,161.00
Connelly Partners Bill 45169 40119 2023 Q1/2 Paid Search Media August - Google LLC
Destination Marketing Destination Marketing 1769100 · Paid Media:PM - SEM ( SEO & Content) 35,747.36
Connelly Partners Bill 45169 40120 TikTok Inc Destination Marketing Destination Marketing 1769100 · Paid Media:PM - Social Ads 20,009.04
Connelly Partners Bill 45169 40120 Meta Platforms, Inc. Destination Marketing Destination Marketing 1769100 · Paid Media:PM - Social Ads 48,118.34
Connelly Partners Bill 45169 40121 Integral Ad Science (cc) Destination Marketing Destination Marketing 1769100 · Paid Media:PM - Digital (Display & Video) 1,082.65
Connelly Partners Bill 45169 40121 GumGum, Inc. Destination Marketing Destination Marketing 1769100 · Paid Media:PM - Digital (Display & Video) 20,006.11
Connelly Partners Bill 45169 40121 Tremor Video, Inc. Destination Marketing Destination Marketing 1769100 · Paid Media:PM - Digital (Display & Video) 20,220.00
Connelly Partners Bill 45169 40121 priceline.com LLC Destination Marketing Destination Marketing 1769100 · Paid Media:PM - Digital (Display & Video) 24,644.06
Connelly Partners Bill 45169 40123 s.stewart exp rpt - 8/31 (4) tickets on behalf of influencer
Destination
Jennifer
Marketing
Allen coming for FAM Trip ... Destination Marketing 1769100 · Paid Media:PM - Influencers 76.32
Connelly Partners Bill 45169 40123 WTC '2023 Influencer Pymts' Travel exps for 8/4 - 8/5 FAM
Destination
trip to
Marketing
Williamsburg, VA by Marissa St... Destination Marketing 1769100 · Paid Media:PM - Influencers 529.00
Connelly Partners Bill 45169 40123 WTC '2023 Influencer Pymts' Travel exps for 7/28 - 7/31
Destination
FAM trip to
Marketing
Williamsburg, VA by Annie Ji... Destination Marketing 1769100 · Paid Media:PM - Influencers 2,237.08
Connelly Partners Bill 45169 40123 WTC '2023 Influencer Pymts' Travel exps for 8/7 - 8/11
Destination
FAM trip to
Marketing
Williamsburg, VA by Shay Spen... Destination Marketing 1769100 · Paid Media:PM - Influencers 4,379.44
Connelly Partners Bill 45169 40123 WTC '2023 Influencer Pymts' Shay Spence FAM trip to
Destination
Williamsburg,
Marketing
VA 8/7 - 8/11/23 incl TikTok ... Destination Marketing 1769100 · Paid Media:PM - Influencers 12,000.00
Connelly Partners Bill 45169 40123 WTC '2023 Influencer Pymts' Annie Jiang FAM trip to
Destination
Williamsburg,
Marketing
VA 7/27 - 7/30/23 incl TikTok ... Destination Marketing 1769100 · Paid Media:PM - Influencers 15,000.00
Connelly Partners Bill 45169 40124 j.borselli exp rpt 8/21 uber w/ J.Norwood from hotel to
Destination
dinner while
Marketing
attending 2023 ESTO confere... Destination Marketing 1769200 · Ad Agency:AA - Travel (Agency) 10.91
Connelly Partners Bill 45169 40124 j.borselli exp rpt 8/23 uber from Logan back home after
Destination
attending 2023
Marketing
ESTO conference (Savannah... Destination Marketing 1769200 · Ad Agency:AA - Travel (Agency) 23.36
Connelly Partners Bill 45169 40124 j.borselli exp rpt 8/20 uber from Borselli from airport to
Destination
hotel while
Marketing
attending 2023 ESTO confe... Destination Marketing 1769200 · Ad Agency:AA - Travel (Agency) 28.92
Connelly Partners Bill 45169 40124 j.borselli exp rpt 8/23 ube w/J.Norwood from hotel toDestination
Savannah airport
Marketing
for travel back to Boston... Destination Marketing 1769200 · Ad Agency:AA - Travel (Agency) 30.95
Connelly Partners Bill 45169 40124 j.borselli exp rpt 8/21 uber w/ J.Norwood from dinner back
Destination
to hotel
Marketing
while attending 2023 ESTO c... Destination Marketing 1769200 · Ad Agency:AA - Travel (Agency) 31.01
Connelly Partners Bill 45169 40124 J. Norwod exp rpt - 8/19 Uber to airport to attend ESTO
Destination
Travel and
Marketing
Tourism Conference on behalf ... Destination Marketing 1769200 · Ad Agency:AA - Travel (Agency) 34.53
Connelly Partners Bill 45169 40124 J. Norwood exp rpt - 8/23 Uber from airport returning from
Destination
ESTO Travel
Marketing
and Tourism conference in... Destination Marketing 1769200 · Ad Agency:AA - Travel (Agency) 41.02
Connelly Partners Bill 45169 40124 J. Norwood exp rpt - 8/7 round trip flights from Boston to
Destination
Savannah,
Marketing
GA 8/19 -8/23 to attend EST... Destination Marketing 1769200 · Ad Agency:AA - Travel (Agency) 549.30
Connelly Partners Bill 45169 40124 j.borselli exp rpt 8/22 - (3) nights 8/20 -8/22 Westin Savannah
DestinationGA
Marketing
while attending 2023 ESTO con... Destination Marketing 1769200 · Ad Agency:AA - Travel (Agency) 815.76
Connelly Partners Bill 45169 40124 J. Norwood exp rpt - 8/23 (4) night stay at Westin Savannah
Destination
Harbor
Marketing
in Savannah GA while attendin... Destination Marketing 1769200 · Ad Agency:AA - Travel (Agency) 1,087.68
Percepture Bill 45169 93680 Public Relations Service August 2023 Public Relations Destination Marketing 1769400 · Public Relations Firm:PR - Agency Fee 15,000.00
Percepture Bill 45169 93770 John Smith Visit Destination Marketing Destination Marketing 1769100 · Paid Media:PM - Influencers 3,135.45
Indeed Credit Card Charge 45169 SVExpRpt114 Vazquez, Sandra, Indeed Jobs, Administration Office Administration 1868000 · TC - Recruiting 123.00
Paychex General Journal 45169 TC_PAY_ACC Payroll Processing Fees Administration Office Administration 1864000 · TC - Business Expense 190.00
Page 9 of 62
Williamsburg Tourism Council
FY2024 Expense Transaction Details
July 1, 2023 through June 30, 2024
Name Type Date Num Memo Segment Group Account - Description Amount
Paychex General Journal 45169 TC_PAY_ACC Tourism FICA / FUTA / SUTA Labor & Benefits Employee Wages & Benefits 1852000 · TC - Payroll Taxes 2,824.00
Principal Financial Group General Journal 45169 TC_PAY_ACC Retirement Contribution Labor & Benefits Employee Wages & Benefits 1853100 · TC - Retirement 3,617.00
Paychex General Journal 45169 TC_PAY_ACC Tourism Gross Salaries Labor & Benefits Employee Wages & Benefits 1850000 · TC - Salaries 37,800.00
Fairmont Credit Card Charge 45169 VCExpRpt119 Cimino, Victoria, Meeting with Connelly Partners at FAIRMONT
Administration
COPLEY PLAZA, Office Administration 1860500 · TC - Travel 674.25
Pennsylvania Bus Association Bill 45170 1025 Travel Supplier & Associate Memeber Dues 10/01/2023
OthertoSales
9-30-24
& Marketing Group Tour Sales & Marketing 0560400 · Memberships (Group) 310.00
Connelly Partners Bill 45170 40275 Integral Ad Science (fn) Destination Marketing Destination Marketing 1769100 · Paid Media:PM - Digital (Display & Video) 1,046.28
Connelly Partners Bill 45170 40275 Priceline.com LLC Destination Marketing Destination Marketing 1769100 · Paid Media:PM - Digital (Display & Video) 1,700.00
Connelly Partners Bill 45170 40275 GumGum, Inc. Destination Marketing Destination Marketing 1769100 · Paid Media:PM - Digital (Display & Video) 12,532.56
Connelly Partners Bill 45170 40275 Priceline.com LLC Destination Marketing Destination Marketing 1769100 · Paid Media:PM - Digital (Display & Video) 13,282.22
Connelly Partners Bill 45170 40275 Tremor Video, Inc. Destination Marketing Destination Marketing 1769100 · Paid Media:PM - Digital (Display & Video) 17,380.00
Connelly Partners Bill 45170 40275 TripAdvisor, LLC Destination Marketing Destination Marketing 1769100 · Paid Media:PM - Digital (Display & Video) 74,312.81
Connelly Partners Bill 45170 40276 CO-OP Media - Trip Advisor - August Destination Marketing Destination Marketing 1769100 · Paid Media:PM - Digital (Display & Video) 1,090.00
Williamsburg Hotel & Motel Association Bill 45170 40276 CO-OP Media -Order 46736 Inv. 14354-M - August Destination Marketing Destination Marketing 1769100 · Paid Media:PM - Digital (Display & Video) 3,125.00
Connelly Partners Bill 45170 40279 WTC '2023 Influencer Pymts' Travels exps for Cynthia
Destination
Andrew 8/1 -
Marketing
8/5/23 FAM trip to Williamsbur... Destination Marketing 1769100 · Paid Media:PM - Influencers 3,736.37
Connelly Partners Bill 45170 40279 WTC '2023 Influencer Pymts' FAM trip by Cynthia Andrew
Destination
8/1 - 8/5
Marketing
to Williamsburg, VA incl, 1Inst... Destination Marketing 1769100 · Paid Media:PM - Influencers 28,000.00
LiveWire Business Solutions LLC Bill 45170 4965 Trunking-2 line phone; Cloud Server; DID Mgmt - September
Administration Office Administration 1864600 · TC - Online Service 684.87
LiveWire Business Solutions LLC Bill 45170 4986 Trunking-2 line phone; Cloud Server; DID Mgmt - September
Administration Office Administration 1864600 · TC - Online Service 322.50
Anthem General Journal 45170 EMP_BEN-TC Anthem Invoice - Sept Charges Vision Labor & Benefits Employee Wages & Benefits 1853000 · TC - Insurance Benefits 72.41
Anthem General Journal 45170 EMP_BEN-TC Anthem Invoice -Sept Charges Dental Labor & Benefits Employee Wages & Benefits 1853000 · TC - Insurance Benefits 301.34
Anthem General Journal 45170 EMP_BEN-TC Anthem Invoice - Sept Charges Medical Labor & Benefits Employee Wages & Benefits 1853000 · TC - Insurance Benefits 10,831.93
Adobe General Journal 45170 IT_SOFT_ADM Adobe License Administration Office Administration 1864000 · TC - Business Expense -337.91
Emburse, Inc. General Journal 45170 IT_SOFT_ADM Certify License Administration Office Administration 1864000 · TC - Business Expense -126.00
Emburse, Inc. General Journal 45170 IT_SOFT_ADM Certify License Administration Office Administration 1864900 · Interest Expense 6.10
Adobe General Journal 45170 IT_SOFT_ADM Adobe License Administration Office Administration 1864900 · Interest Expense 33.41
Emburse, Inc. General Journal 45170 IT_SOFT_ADM Certify License Administration Office Administration 1864620 · TC - Admin IT Software 122.44
Adobe General Journal 45170 IT_SOFT_ADM Adobe License Administration Office Administration 1864620 · TC - Admin IT Software 329.65
Pantheon General Journal 45170 IT_SOFT_MRK Pantheon Web License Destination Marketing Destination Marketing 1764600 · Online Services:Online - Hosting -1,227.25
Connelly Partners General Journal 45170 IT_SOFT_MRK Image Relay License Destination Marketing Destination Marketing 1764600 · Online Services:Online - Support Technologies -1,115.66
Connelly Partners General Journal 45170 IT_SOFT_MRK Image Relay License Destination Marketing Destination Marketing 1764600 · Online Services:Online - Software Interest 194.26
Pantheon General Journal 45170 IT_SOFT_MRK Pantheon Web License Destination Marketing Destination Marketing 1764600 · Online Services:Online - Software Interest 213.65
Connelly Partners General Journal 45170 IT_SOFT_MRK Image Relay License Destination Marketing Destination Marketing 1764600 · Online Services:Online - Support Technologies 994.88
Pantheon General Journal 45170 IT_SOFT_MRK Pantheon Web License Destination Marketing Destination Marketing 1764600 · Online Services:Online - Hosting 1,103.07
Connelly Partners General Journal 45170 IT_SOFT_MRK Simpleview CRM License Destination Marketing Destination Marketing 1764600 · Online Services:Online - Software Licenses 1,537.17
Zartico, Inc General Journal 45170 IT_SOFT_MRK Zartico License Destination Marketing Destination Marketing 1764600 · Online Services:Online - Software Interest 1,658.52
Connelly Partners General Journal 45170 IT_SOFT_MRK Simpleview Web License Destination Marketing Destination Marketing 1764600 · Online Services:Online - Software Licenses 1,957.98
Zartico, Inc General Journal 45170 IT_SOFT_MRK Zartico License Destination Marketing Destination Marketing 1764600 · Online Services:Online - Software Licenses 8,341.26
Great America Financial Services General Journal 45170 LEASE_EXP Canon photocopier Lease Administration Office Administration 1864900 · Interest Expense 22.35
Great America Financial Services General Journal 45170 LEASE_EXP Canon photocopier Administration Office Administration 1872010 · Depreciation Exp (Equip Lease) 278.31
Williamsburg Area Chamber of Commerce General Journal 45170 RENT_EXP Office lease Administration Office Administration 1864900 · Interest Expense 145.58
Williamsburg Area Chamber of Commerce General Journal 45170 RENT_EXP Office services fees Administration Office Administration 086480T · Rent - T 2,916.67
Williamsburg Area Chamber of Commerce General Journal 45170 RENT_EXP Office lease Administration Office Administration 1872020 · Depreciation Exp (Office Lease) 5,480.26
Paychex General Journal 45170 TC_PAY_ACCR Tourism Gross Salaries Labor & Benefits Employee Wages & Benefits 1850000 · TC - Salaries -37,800.00
Principal Financial Group General Journal 45170 TC_PAY_ACCR Retirement Contribution Labor & Benefits Employee Wages & Benefits 1853100 · TC - Retirement -3,617.00
Paychex General Journal 45170 TC_PAY_ACCR Tourism FICA / FUTA / SUTA Labor & Benefits Employee Wages & Benefits 1852000 · TC - Payroll Taxes -2,824.00
Paychex General Journal 45170 TC_PAY_ACCR Payroll Processing Fees Administration Office Administration 1864000 · TC - Business Expense -190.00
0 General Journal 45170 TC-DEPR TC Assets Depreciation Exp Administration Office Administration 1872000 · Depreciation Exp (Owned Equip) 120.86
IContact Credit Card Charge 45171 JAExpRpt122 Josue Ayala, Monthly subscription for marketing, Administration Office Administration 1860400 · TC - Memberships (Corporate) 350.00
New York Times Credit Card Charge 45172 JCExpRpt121 Jennifer Case, Digital NY Times subscription, Administration Office Administration 1860400 · TC - Memberships (Corporate) 4.00
HelmsBriscoe Performance Group Bill 45174 1088091 Annual Partner Fee - Oct 1, 2023 to Sept. 30, 2024Other Sales & Marketing MICE Sales & Marketing 0660400 · Membership (MICE) 7,350.00
Religious Conference Management Assoc Bill 45174 1640 Booth Staff Registration (1) Member Other Sales & Marketing MICE Sales & Marketing 0665010 · Trade Show (MICE) 795.00
Religious Conference Management Assoc Bill 45174 1640 EMERGE San Antonio - January 9-11, 2024 - Corner
Other
Booth
Sales
206&10X10
Marketing MICE Sales & Marketing 0665010 · Trade Show (MICE) 2,150.00
Crystal Springs Bill 45174 23461275 090123 Water Delivery for September Administration Office Administration 1864000 · TC - Business Expense 30.23
Paychex Bill 45174 4034076 Payroll Service - Vacation Time Tracking System - September
Administration Office Administration 1864000 · TC - Business Expense 29.00
Assn of Chamber of Commerce Exec Bill 45174 640103 ACCE Life AD&D/Long Term Disability - SeptemberLabor & Benefits Employee Wages & Benefits 1853000 · TC - Insurance Benefits 1,353.58
Column15 Credit Card Charge 45174 JAExpRpt134 Josue Ayala, Coffee for Board meeting, Administration Office Administration 1862210 · TC - Board of Directors 197.42
Paychex General Journal 45174 Payroll-TC Paychex Payroll Processing Fee Administration Office Administration 1864000 · TC - Business Expense 210.60
Principal Financial Group General Journal 45174 Payroll-TC Employer Contribution - 401K (2% Contribution) Labor & Benefits Employee Wages & Benefits 1853100 · TC - Retirement 1,074.22
Principal Financial Group General Journal 45174 Payroll-TC Employer Contribution - 401K (EE Matching) Labor & Benefits Employee Wages & Benefits 1853100 · TC - Retirement 2,944.33
Page 10 of 62
Williamsburg Tourism Council
FY2024 Expense Transaction Details
July 1, 2023 through June 30, 2024
Name Type Date Num Memo Segment Group Account - Description Amount
Paychex General Journal 45174 Payroll-TC Tourism FICA / FUTA / SUTA Labor & Benefits Employee Wages & Benefits 1852000 · TC - Payroll Taxes 3,137.37
Paychex General Journal 45174 Payroll-TC Tourism Gross Salary plus bonus Labor & Benefits Employee Wages & Benefits 1850000 · TC - Salaries 41,999.99
Robert Larson Bill 45174 REIMB/MILE 0823 Travel home from airport- Connect Spring Marketplace
Other
2023
Sales & Marketing Sports Sales & Marketing 0760500 · Travel (Sports) 23.97
Robert Larson Bill 45174 REIMB/MILE 0823 Travel to Airport for Connect Spring Marketplace 2023
Other Sales & Marketing Sports Sales & Marketing 0760500 · Travel (Sports) 30.20
Sara Harris Photography Bill 45175 1663 Staff Head Shots - Offsite w/ makeup and hair. Administration Office Administration 1864000 · TC - Business Expense 2,050.00
Bluegrass Integrated Communications Bill 45175 202587 2000 10X13 Shipping Envelopes Destination Marketing Destination Marketing 1766030 · Inquiry Fulfillment:IF - Envelopes 590.00
WSJ /BARRONS SUBSCRIPTION Credit Card Charge 45175 JCExpRpt130 Jennifer Case, Digital subscription WSJ WSJ/BARRONS
Administration
SUBSCRIPTI, Office Administration 1860400 · TC - Memberships (Corporate) 4.00
FedEx Credit Card Charge 45175 JMExpRpt132 Jennifer McConnell, Sean Grant Gift Basket WInner at
OtherSYTA
Sales &
Fedex.pdf
Marketing
Sean Grant SYTA gift basket ... Group Tour Sales & Marketing 0564200 · Materials (Group) 22.89
FedEx Credit Card Charge 45175 JMExpRpt132 Jennifer McConnell, FEDEX783364304260 Sean Grant
OtherGift
Sales
Basket
& Marketing
WInner at SYTA Fedex.pdf - shipment... Group Tour Sales & Marketing 0564200 · Materials (Group) 28.49
Williamsburg Walking Tour Credit Card Charge 45176 DOExpRpt127 Daniela Owen, WILLIAMSBURG WALKI Ticket for Public
Bernards tour
Relations
- German writer in Williamsburg, Destination Marketing 1769400 · Public Relations Firm:PR - Fam Tours 22.26
Williamsburg Walking Tour Credit Card Charge 45176 DOExpRpt127 Daniela Owen, WILLIAMSBURG WALKI Ticket for Public
Bernards tour
Relations
- German writer in Yorktown, Destination Marketing 1769400 · Public Relations Firm:PR - Fam Tours 22.26
Virginia Tourism Authority Credit Card Charge 45177 DOExpRpt127 Daniela Owen, VA1 Conference registration for Jen, Jennie,
Administration
Lori, Sandra, and Daniela, Office Administration 1860500 · TC - Travel 1,795.00
Elizabeth Paschall Credit Card Charge 45177 JCExpRpt130 Jennifer Case, Hair for Headshots, Administration Office Administration 1864000 · TC - Business Expense 720.00
Dolce Vita Salon and Spa Credit Card Charge 45177 JCExpRpt130 Jennifer Case, Makeup for Headshots, Administration Office Administration 1864000 · TC - Business Expense 834.60
Demers Exposition Services Credit Card Charge 45177 JMExpRpt132 Jennifer McConnell, DEMERS EXPOSITION SERVICE
Other
Invoice
Sales &
forMarketing
installation, dismantle, supervision, ... MICE Sales & Marketing 0665010 · Trade Show (MICE) 360.00
Davis Media LLC Credit Card Charge 45178 JAExpRpt134 Josue Ayala, WY DAILY SUBSCRIPTION, Administration Office Administration 1860400 · TC - Memberships (Corporate) 8.95
Williamsburg Inn Credit Card Charge 45178 JAExpRpt134 Josue Ayala, Expense for guest speaker for Board Meeting,
Administration Office Administration 1860500 · TC - Travel 614.68
Colonial Ghosts Bill 45180 9-22-23 16 Group Crusa Fam modified group tour for 16. Other Sales & Marketing International Sales & Marketing 0465900 · Special Events (International) 500.00
Percepture Bill 45180 93802 HSMAI Adrian Awards 2023 Submission Public Relations Destination Marketing 1769400 · Public Relations Firm:PR - Associations & Meetings 855.00
New York Times Credit Card Charge 45180 JAExpRpt134 Josue Ayala, New York Times Subscrition, Administration Office Administration 1860400 · TC - Memberships (Corporate) 20.00
HARRIS TEETER Credit Card Charge 45180 JAExpRpt134 Josue Ayala, Standing by for receipt, Administration Office Administration 1864100 · TC - Office Supplies 49.22
Jennifer Case Bill 45180 JC REIMB/EXP 0823 ESTO-Transportation Administration Office Administration 1860500 · TC - Travel 7.84
Jennifer Case Bill 45180 JC REIMB/EXP 0823 ESTO-Transportation Administration Office Administration 1860500 · TC - Travel 7.96
Jennifer Case Bill 45180 JC REIMB/EXP 0823 ESTO-Transportation Administration Office Administration 1860500 · TC - Travel 8.99
Jennifer Case Bill 45180 JC REIMB/EXP 0823 ESTO- Transportation Administration Office Administration 1860500 · TC - Travel 10.98
Jennifer Case Bill 45180 JC REIMB/EXP 0823 ESTO- Transportation Administration Office Administration 1860500 · TC - Travel 17.17
PRSA (Public Relations Society of America Credit Card Charge 45180 JCExpRpt130 Jennifer Case, Comms manager job advertisement PUBLIC
Administration
RELATIONS SOCIETY, Office Administration 1868000 · TC - Recruiting 60.00
Paul's Deli Credit Card Charge 45180 VCExpRpt133 Cimino, Victoria, PAUL'S DELI Meal, Administration Office Administration 1860550 · TC - Meals & Entertainment 99.79
Weinstein, Richard Bill 45180 WTC0823 August Services - 2 billable hours @ 125 per hour Labor & Benefits Employee Wages & Benefits 1862000 · TC - Consulting Services 250.00
Great America Financial Services Bill 45181 34866602 Photocopier lease expenses Administration Office Administration 1864000 · TC - Business Expense 7.88
Connelly Partners Bill 45181 40108 2023 - Website Maintenance Fee - September 9 of 12
Destination Marketing Destination Marketing 1764600 · Online Services:Online - Maintenance 2,400.00
Connelly Partners Bill 45181 40109 23-WTC-0093 - 2023 fluent360 Consulting Costs - September
Destination9 of 12
Marketing Destination Marketing 1769200 · Ad Agency:AA - Strategy/Planning/Analytic 12,658.33
Connelly Partners Bill 45181 40122 23-WTC-0283 - FY24 Quarterly Industry Email Deployment
Destination
September
Marketing
2023 Destination Marketing 1769200 · Ad Agency:AA - Creative 570.00
SYTA Student & Youth Travel Association Bill 45181 78-1 SYTA - 2023 CONFERENCE 08/18-22/23. Winnipeg,
Other
Canada
Sales- &Registration
Marketing for Ally Ramello-Colonial W... Group Tour Sales & Marketing 0565010 · Trade Shows (Group) 2,250.00
Extraspace Credit Card Charge 45181 JAExpRpt134 Josue Ayala, WTC Storage Unit, Administration Office Administration 1864000 · TC - Business Expense 195.00
Business Writing Credit Card Charge 45181 JCExpRpt130 Jennifer Case, Business Writing online course, Administration Office Administration 1860200 · TC - Training 395.00
Marriott Credit Card Charge 45181 JCExpRpt130 Jennifer Case, Power of Partnership Summit - Lodging
Destination
RICHMONDMarketing
MARRIOTT, Destination Marketing 1769200 · Ad Agency:AA - Travel (Staff) 593.94
National Tour Association Credit Card Charge 45181 JSYExRpt131 Julia Smyth-Young, National Tour Association Shreveport
Other NTA
Sales &
Travel
Marketing
Exchange TREX Registration, Group Tour Sales & Marketing 0565010 · Trade Shows (Group) 1,750.00
Marriott Credit Card Charge 45181 SVExpRpt126 Vazquez, Sandra, RICHMOND MARRIOTT There will be an
Administration
additional $11.42 after the stay. See fine p... Office Administration 1860500 · TC - Travel 571.14
Emburse, Inc. Bill 45182 1160540 September monthly service expense Administration Office Administration 1864000 · TC - Business Expense 126.00
Connelly Partners Bill 45182 40110 FY24 Agency Fee - September 2023 Destination Marketing Destination Marketing 1769200 · Ad Agency:AA - Account Mgt 186,666.67
Staples Credit Card Charge 45182 JAExpRpt134 Josue Ayala, Office Supplies, Administration Office Administration 1864100 · TC - Office Supplies 76.00
Opus 9 Steakhouse Credit Card Charge 45182 VCExpRpt133 Cimino, Victoria, OPUS 9 Meal, Administration Office Administration 1860550 · TC - Meals & Entertainment 41.86
Connelly Partners Bill 45183 40127 23-WTC-0173 - Dynamic Personas' Qualitiative research
Destination
9/11 - 10/13
Marketing
by SMARI to help inform messa... Destination Marketing 1769200 · Ad Agency:AA - Strategy/Planning/Analytic 38,000.00
Connelly Partners Bill 45183 40128 23-WTC-0281 - 2023 Fall/Holiday TV Destination Marketing Destination Marketing 1769100 · Paid Media:PM - Television 11,400.00
Zoom Video Communications Inc Credit Card Charge 45185 JAExpRpt134 Josue Ayala, Zoom subscription, Administration Office Administration 1860400 · TC - Memberships (Corporate) 16.79
McDonald's Credit Card Charge 45186 JSYExRpt131 Julia Smyth-Young, MCDONALD'S F3264 CRUSA GTE
Other Sales
lunch./dinner.
& Marketing
McDonalds Happy Meal -chicken nugge...
International Sales & Marketing 0460500 · Travel (International) 7.02
Chesapeake Bank Credit Card Charge 45187 JAExpRpt134 Josue Ayala, Snacks for the office, Administration Office Administration 1864100 · TC - Office Supplies 31.29
Chesapeake Bank Credit Card Charge 45187 VCExpRpt133 Cimino, Victoria, Image to Upload, Administration Office Administration 1860550 · TC - Meals & Entertainment 53.52
Williamsburg Event Rentals Credit Card Charge 45188 JAExpRpt134 Josue Ayala, Business expense for board meeting, Administration Office Administration 1862210 · TC - Board of Directors 118.77
Metropolitan Kitchen and Lounge Credit Card Charge 45188 JSYExRpt131 Julia Smyth-Young, TST* Metropolitan Kitchen CRUSA
Other
GTESales &
dinner.Paid
Marketing
half. Crab Cake.Soda.Brussels... International Sales & Marketing 0460500 · Travel (International) 23.08
Strategic Marketing & Research Bill 45189 0011823-IN Professional fees - September 2023 Destination Marketing Destination Marketing 1761000 · Research:Research - Market Mix Study 16,500.00
ArcBest Credit Card Charge 45189 JMExpRpt132 Jennifer McConnell, ABF*TRANSPORTATION SVCOther
BoothSales
delivery
& Marketing
ArcBest VSAE.pdf, MICE Sales & Marketing 0665010 · Trade Show (MICE) 1,630.47
AudioCraft Bill 45190 2072 Powerpoint assistance with Board Meeting. Administration Office Administration 1862210 · TC - Board of Directors 575.00
City of Hampton Bill 45190 AENC2023 Mobile App Sponsor @ $750 Divided by (9) DMO’s =
Other
$83.33
Sales & Marketing MICE Sales & Marketing 0665010 · Trade Show (MICE) 83.33
City of Hampton Bill 45190 AENC2023 AENC Exclusive Morning Session Sponsor @ $1500Other
Divided
Sales
by &(9)Marketing
DMO’s = $166.66 MICE Sales & Marketing 0665010 · Trade Show (MICE) 166.66
Cornell University Credit Card Charge 45190 DOExpRpt127 Daniela Owen, ECORNELL Online brand strategy training,
Administration Office Administration 1860200 · TC - Training 999.00
Walmart Credit Card Charge 45190 JMExpRpt132 Jennifer McConnell, WAL-MART #3219 Cooler.Milk.Granola
Other Sales
Bars.
& For
Marketing
international buyers attending ... International Sales & Marketing 0465900 · Special Events (International) 43.94
Page 11 of 62
Williamsburg Tourism Council
FY2024 Expense Transaction Details
July 1, 2023 through June 30, 2024
Name Type Date Num Memo Segment Group Account - Description Amount
Celli's Chocolate Chip Credit Card Charge 45190 JMExpRpt132 Jennifer McConnell, SQ *CELLI'S CHOCOLATE CHI
Other
CellisSales
Chocolate
& Marketing
Chip Cookies CRUSA FAM 9.21.pdf T...
International Sales & Marketing 0465900 · Special Events (International) 55.50
Starbucks Credit Card Charge 45190 JSYExRpt131 Julia Smyth-Young, WESTIN ANNAPOLIS, MD Starbucks
Other Sales
CRUSA& GTE
Marketing
coffee.muffin.breakfast.lunch 9.21.pdf,
International Sales & Marketing 0460500 · Travel (International) 8.42
Westin Hotels & Resorts Credit Card Charge 45190 JSYExRpt131 Julia Smyth-Young, WESTIN (WESTIN HOTELS) CRUSA
Other Sales
GTE & Hotel
Marketing
and Room Charge.pdfCapital Region USA ...
International Sales & Marketing 0460500 · Travel (International) 1,858.44
Fairmont Credit Card Charge 45190 VCExpRpt133 Cimino, Victoria, Connelly Meeting FAIRMONT COPLEY
Administration
PLAZA, Office Administration 1860500 · TC - Travel 779.06
Bluegrass Integrated Communications Bill 45191 202419 Load Data File X 1 @ 18.5 ea. August Destination Marketing Destination Marketing 1766030 · Inquiry Fulfillment 18.50
Bluegrass Integrated Communications Bill 45191 202419 Postage and Freight Destination Marketing Destination Marketing 1766030 · Inquiry Fulfillment:IF - Postage 435.59
Bluegrass Integrated Communications Bill 45191 202419 Residential requests X 310 - USPS Address Prep, Ink Jet
Destination
Addressing,
Marketing
Sorting, Hand Assembly, addi... Destination Marketing 1766030 · Inquiry Fulfillment 519.25
Verizon Wireless Bill 45191 9942331423 Surcharges and Other Charges & Credits (Equipment)
Administration Office Administration 1864500 · TC - Phone -56.90
Verizon Wireless Bill 45191 9942331423 Taxes, Governmental Surcharges & Fees Administration Office Administration 1864500 · TC - Phone 11.90
Verizon Wireless Bill 45191 9942331423 Equipment Charges Administration Office Administration 1864500 · TC - Phone 277.70
Verizon Wireless Bill 45191 9942331423 Aug 19 - Sept 18, 2023 Wireless Administration Office Administration 1864500 · TC - Phone 360.00
Casa Pearl Credit Card Charge 45191 JMExpRpt132 Jennifer McConnell, CRUSA FAM - welcome reception
Otherat Sales
American
& Rev
Marketing
Museum Yorktown on Oysters and...International Sales & Marketing 0465900 · Special Events (International) 229.78
KIMS BP Credit Card Charge 45191 JSYExRpt131 Julia Smyth-Young, BP#1614700KIMS CLUB BP Rental
OtherCar
Sales &
CRUSAMarketing
refuel 9.22.pdf, International Sales & Marketing 0460500 · Travel (International) 104.24
Aromas Credit Card Charge 45191 JSYExRpt131 Julia Smyth-Young, AROMAS 1781 CAFE CRUSA FAM
Other Sales
American& Marketing
Revolution Museum Yorktown - welcome pres...
International Sales & Marketing 0465900 · Special Events (International) 229.51
Paychex General Journal 45191 Payroll-TC Paychex Payroll Processing Fee Administration Office Administration 1864000 · TC - Business Expense 210.60
Principal Financial Group General Journal 45191 Payroll-TC Employer Contribution - 401K (2% Contribution) Labor & Benefits Employee Wages & Benefits 1853100 · TC - Retirement 615.65
Principal Financial Group General Journal 45191 Payroll-TC Employer Contribution - 401K (EE Matching) Labor & Benefits Employee Wages & Benefits 1853100 · TC - Retirement 1,597.43
Paychex General Journal 45191 Payroll-TC Tourism FICA / FUTA / SUTA Labor & Benefits Employee Wages & Benefits 1852000 · TC - Payroll Taxes 2,593.49
Paychex General Journal 45191 Payroll-TC Tourism Gross Salary plus bonus Labor & Benefits Employee Wages & Benefits 1850000 · TC - Salaries 41,368.85
The Williamsburg Winery Bill 45191 RT1810 Winery Tour for 13 - Internation post-GTE CRUSA FAM
Other Sales & Marketing International Sales & Marketing 0465900 · Special Events (International) 390.00
Richmond Parking Credit Card Charge 45192 JSYExRpt131 Julia Smyth-Young, No receipt. . CRUSA FAM. Flat Other
white Sales
coffee&-cafe
Marketing
only charged for the two cof... International Sales & Marketing 0460500 · Travel (International) 3.91
Ramesia Credit Card Charge 45192 JSYExRpt131 Julia Smyth-Young, RICHMOND AIRPORT CRUSAOther
FAM Latte
Sales &
andMarketing
Cappuccinooperaters Andrew Bird and Domi...
International Sales & Marketing 0465900 · Special Events (International) 11.64
National Car Rental Credit Card Charge 45192 JSYExRpt131 Julia Smyth-Young, CRUSA GTE and FAM rental car
Other
9.16 to
Sales &
9.23.pdf
Marketing
NATIONAL CAR RENTAL, International Sales & Marketing 0460500 · Travel (International) 503.25
CHRISTIANA CAMPBELL'S Credit Card Charge 45192 JSYExRpt131 Julia Smyth-Young, CHRISTIANA CAMPBELL'S CRUSA
Other FAM
Sales &
dinner
Marketing
9.22 see receipt for items (confirmed ...International Sales & Marketing 0465900 · Special Events (International) 983.40
Colonial Williamsburg Company Bill 45194 26239106 Breakfast Vouchers at the lodge for Capital Region Other Sales & Marketing International Sales & Marketing 0465900 · Special Events (International) 329.52
Colonial Williamsburg Company Bill 45194 26239106 Capital Region Room Block at Williamsburg Lodge Other Sales & Marketing International Sales & Marketing 0465900 · Special Events (International) 1,422.63
Mama Hollands Credit Card Charge 45194 DOExpRpt127 Daniela Owen, SP MOMMA HOLLANDS MO, Public Relations Destination Marketing 1769400 · Public Relations Firm:PR - Promotional Items 16.70
Amber Ox Public House Credit Card Charge 45194 DOExpRpt127 Daniela Owen, Dinner with German journalist, Public Relations Destination Marketing 1769400 · Public Relations Firm:PR - Fam Tours 108.24
Adobe Credit Card Charge 45194 DOExpRpt127 Daniela Owen, ADOBE *CREATIVE CLOUD Office Adobe
Administration
subscription, Office Administration 1864000 · TC - Business Expense 276.91
Coursera Credit Card Charge 45194 JAExpRpt134 Josue Ayala, Online access to e-learning., Administration Office Administration 1860400 · TC - Memberships (Corporate) 49.00
American Bus Association Inc Bill 45194 MKPL-2024 DMO Appointment-Taker Registration - Julia Smyth-Young
Other Sales &
MKPL-204294
Marketing Group Tour Sales & Marketing 0565010 · Trade Shows (Group) 1,695.00
American Bus Association Inc Bill 45194 MKPL-2024 Attraction Appointment-Taker Registration - Joan Heikens,
Other Sales &
Jamestown-Yorktown
Marketing Foundation MKPL-204358 Group Tour Sales & Marketing 0565010 · Trade Shows (Group) 1,695.00
American Bus Association Inc Bill 45194 MKPL-2024 Receptive Operator Appointment-Taker Registration -
Other
Sophia
Sales &
Harler,
Marketing
Colonial Connections MKPL-204313 Group Tour Sales & Marketing 0565010 · Trade Shows (Group) 1,695.00
American Bus Association Inc Bill 45194 MKPL-2024 Attraction Appointment-Taker Registration - Ally Romello,
Other Sales
Colonial
& Marketing
Williamsburg Foundation MKPL-... Group Tour Sales & Marketing 0565010 · Trade Shows (Group) 1,695.00
American Bus Association Inc Bill 45194 MKPL-2024 Lodging Appointment-Taker Non Member Registration-
OtherKadi
Sales &
Rodriguez,
Marketing
Great Wolf Lodge MKPL-204310 Group Tour Sales & Marketing 0565010 · Trade Shows (Group) 1,995.00
LiveWire Business Solutions LLC Bill 45195 5009 Trunking-2 line phone; Cloud Server; DID Mgmt - October
Administration Office Administration 1864600 · TC - Online Service 684.87
Miles Partnership LLC Bill 45195 86199 DE Hosting - October Destination Marketing Destination Marketing 1764600 · Online Services 450.00
Miles Partnership LLC Bill 45195 86199 DE Maintenance - October Destination Marketing Destination Marketing 1764600 · Online Services 810.00
King's Arm Tavern Credit Card Charge 45195 DOExpRpt127 Daniela Owen, CLUBHOUSE GRILL GOLD Bernhards
Public
shared
Relations
sampler lunch, Destination Marketing 1769400 · Public Relations Firm:PR - Fam Tours 130.00
Chesapeake Bank Credit Card Charge 45195 JAExpRpt134 Josue Ayala, FOOD LION #0196 Office supplies, Administration Office Administration 1864100 · TC - Office Supplies 19.46
Embassy Credit Card Charge 45195 JSYExRpt131 Julia Smyth-Young, Association Executives of NorthOther
Carolina
Sales
Fall
& Marketing
Conference 2023 registration, MICE Sales & Marketing 0665010 · Trade Show (MICE) 50.00
Illy Credit Card Charge 45196 DOExpRpt127 Daniela Owen, ILLY CAFFE WILLIAMSBURG Breakfast
Publicfor
Relations
German journalist - Bernhard, Destination Marketing 1769400 · Public Relations Firm:PR - Fam Tours 29.30
CHRISTIANA CAMPBELL'S Credit Card Charge 45196 DOExpRpt127 Daniela Owen, CHRISTIANA CAMPBELL'S Bernards
Public
dinner.
Relations
Tip was paid separately by Bernhard, Destination Marketing 1769400 · Public Relations Firm:PR - Fam Tours 109.56
Delta Credit Card Charge 45196 JCExpRpt130 Jennifer Case, DI Advocacy Conference DELTA Airfare,
Destination Marketing Destination Marketing 1769200 · Ad Agency:AA - Travel (Staff) 687.40
Power of Partnerships Credit Card Charge 45196 JCExpRpt130 Jennifer Case, POP SUMMIT Stewardship Summit registration
Administration
fee, Office Administration 1860500 · TC - Travel 795.00
Destinations International Credit Card Charge 45196 JCExpRpt130 Jennifer Case, Advocacy Summit Registration Destination
Administration
Marketing Ass, Office Administration 1860500 · TC - Travel 995.00
Destinations International Credit Card Charge 45196 SVExpRpt126 Vazquez, Sandra, CC* DESTINATIONS INTER, Administration Office Administration 1868000 · TC - Recruiting 300.00
Clifton Larson Allen Bill 45197 3859501 Progress billing for WTC's 2023 financial statement audit.
Administration Office Administration 1862100 · TC - Legal & Accounting 18,000.00
Percepture Bill 45197 93807 Adrienne Jordan Visit Destination Marketing Destination Marketing 1769100 · Paid Media:PM - Influencers 4,632.33
Casa Pearl Credit Card Charge 45197 DOExpRpt127 Daniela Owen, Dinner for Bernhard. Tip is not listedPublic
because
Relations
Bernhard paid for it out of pocket., Destination Marketing 1769400 · Public Relations Firm:PR - Fam Tours 72.15
Virginia Restaurant Lodging Travel Assoc Credit Card Charge 45197 JAExpRpt134 Josue Ayala, VRLTA, Administration Office Administration 1860500 · TC - Travel 75.00
Amazon Credit Card Charge 45197 JMExpRpt132 Jennifer McConnell, Boxes for Welcome Amenities for
Other
student
Sales &
motorcoach
Marketinggroups arrival welcomes -... Group Tour Sales & Marketing 0564200 · Materials (Group) 17.23
Amazon Credit Card Charge 45197 JMExpRpt132 Jennifer McConnell, Boxes for Welcome Amenities for
Other
student
Sales &
motorcoach
Marketinggroups arrival welcomes -... Group Tour Sales & Marketing 0564200 · Materials (Group) 17.24
Amazon Credit Card Charge 45197 JMExpRpt132 Jennifer McConnell, Boxes for Welcome Amenities for
Other
student
Sales &
motorcoach
Marketinggroups arrival welcomes -... Group Tour Sales & Marketing 0564200 · Materials (Group) 17.24
Demers Exposition Services Credit Card Charge 45197 JMExpRpt132 Jennifer McConnell, DEMERS EXPOSITION SERVICE
Other
Material
Sales &handling,
Marketingadvanced shipment to warehouse,...
MICE Sales & Marketing 0665010 · Trade Show (MICE) 506.16
Bluegrass Integrated Communications Bill 45198 202420 Bulk requests - 2 Destination Marketing Destination Marketing 1766030 · Inquiry Fulfillment 9.50
Bluegrass Integrated Communications Bill 45198 202420 Postage and Freight Destination Marketing Destination Marketing 1766030 · Inquiry Fulfillment:IF - Postage 31.08
Bluegrass Integrated Communications Bill 45198 202420 Client Storage - 4 brochures August 2023 Destination Marketing Destination Marketing 1766030 · Inquiry Fulfillment:IF - Collateral 74.00
Page 12 of 62
Williamsburg Tourism Council
FY2024 Expense Transaction Details
July 1, 2023 through June 30, 2024
Name Type Date Num Memo Segment Group Account - Description Amount
Hohl Credit Card Charge 45198 DOExpRpt127 Daniela Owen, TST* Hohl Lunch with J. Allen, Public Relations Destination Marketing 1769400 · Public Relations Firm:PR - Fam Tours 24.23
Greater Richmond Convention Center Credit Card Charge 45198 JMExpRpt132 Jennifer McConnell, Greater Richmond Utility order Other
VSAESales
Expo &
Electric
Marketing
to use light kit on our bo... MICE Sales & Marketing 0665010 · Trade Show (MICE) 186.30
Connelly Partners Bill 45199 40259 22-WTC-0488 - 2023 Q3/4 Broadcast Media Destination Marketing Destination Marketing 1769100 · Paid Media:PM - Television 382,091.15
Connelly Partners Bill 45199 40269 FY24 OOH Media - September - NPRP Media Destination Marketing Destination Marketing 1769100 · Paid Media:PM - Digital (Display & Video) 1,722.00
Connelly Partners Bill 45199 40270 Local Daily Media Destination Marketing Destination Marketing 1769100 · Paid Media:PM - Digital (Display & Video) 1,500.00
Connelly Partners Bill 45199 40270 AdSwerve (cc) Destination Marketing Destination Marketing 1769100 · Paid Media:PM - Digital (Display & Video) 2,237.94
Connelly Partners Bill 45199 40270 OAREX Funding, LLC Destination Marketing Destination Marketing 1769100 · Paid Media:PM - Digital (Display & Video) 19,241.75
Connelly Partners Bill 45199 40270 Roku, Inc. Destination Marketing Destination Marketing 1769100 · Paid Media:PM - Digital (Display & Video) 30,691.09
Connelly Partners Bill 45199 40270 VistaGraphics, Inc. Destination Marketing Destination Marketing 1769100 · Paid Media:PM - Digital (Display & Video) 33,333.00
Connelly Partners Bill 45199 40270 Sojern, Inc (cc) Destination Marketing Destination Marketing 1769100 · Paid Media:PM - Digital (Display & Video) 44,161.00
Connelly Partners Bill 45199 40270 Sirius XM Radio Inc. (cc) Destination Marketing Destination Marketing 1769100 · Paid Media:PM - Digital (Display & Video) 45,467.71
Connelly Partners Bill 45199 40271 2023 Q1/2 Paid Search Media September - Google LLC
Destination Marketing Destination Marketing 1769100 · Paid Media:PM - SEM ( SEO & Content) 26,116.54
Connelly Partners Bill 45199 40272 TikTok Inc Destination Marketing Destination Marketing 1769100 · Paid Media:PM - Social Ads 9,840.78
Connelly Partners Bill 45199 40272 Meta Platforms, Inc. Destination Marketing Destination Marketing 1769100 · Paid Media:PM - Social Ads 18,358.49
Connelly Partners Bill 45199 40273 2022 Q3/Q4 Print Media Renewals September Destination Marketing Destination Marketing 1769100 · Paid Media:PM - Print 6,100.00
Connelly Partners Bill 45199 40308 22-WTC-0488 - 2023 Q3/4 Broadcast Media - September
Destination Marketing Destination Marketing 1769100 · Paid Media:PM - Television 130,260.10
Percepture Bill 45199 93754 Public Relations Service September 2023 Public Relations Destination Marketing 1769400 · Public Relations Firm:PR - Agency Fee 15,000.00
Paychex General Journal 45199 Payroll-TC Paychex Payroll Processing Fee Administration Office Administration 1864000 · TC - Business Expense 210.60
Principal Financial Group General Journal 45199 Payroll-TC Employer Contribution - 401K (2% Contribution) Labor & Benefits Employee Wages & Benefits 1853100 · TC - Retirement 775.16
Principal Financial Group General Journal 45199 Payroll-TC Employer Contribution - 401K (EE Matching) Labor & Benefits Employee Wages & Benefits 1853100 · TC - Retirement 2,072.22
Paychex General Journal 45199 Payroll-TC Tourism FICA / FUTA / SUTA Labor & Benefits Employee Wages & Benefits 1852000 · TC - Payroll Taxes 2,443.18
Paychex General Journal 45199 Payroll-TC Tourism Gross Salary plus bonus Labor & Benefits Employee Wages & Benefits 1850000 · TC - Salaries 39,882.69
Clean Pix Bill 45200 13118 Monthly service fee - 1st Qtr FY24 July, August, September,
Destination
2023
Marketing Destination Marketing 1764600 · Online Services:Online - Support Technologies 735.00
Connelly Partners Bill 45200 40258 September Snap Widget Destination Marketing Destination Marketing 1764600 · Online Services:Online - Hosting 6.56
Connelly Partners Bill 45200 40258 September Pantheon Hosting Destination Marketing Destination Marketing 1764600 · Online Services:Online - Hosting 1,168.75
Connelly Partners Bill 45200 40426 Priceline.com LLC Destination Marketing Destination Marketing 1769100 · Paid Media:PM - Digital (Display & Video) 706.00
Connelly Partners Bill 45200 40426 Integral Ad Science (fn) Destination Marketing Destination Marketing 1769100 · Paid Media:PM - Digital (Display & Video) 739.38
Connelly Partners Bill 45200 40426 Nexxen Inc. Destination Marketing Destination Marketing 1769100 · Paid Media:PM - Digital (Display & Video) 15,380.00
Connelly Partners Bill 45200 40426 GumGum, Inc. Destination Marketing Destination Marketing 1769100 · Paid Media:PM - Digital (Display & Video) 15,577.19
Connelly Partners Bill 45200 40426 Priceline.com LLC Destination Marketing Destination Marketing 1769100 · Paid Media:PM - Digital (Display & Video) 20,891.63
Connelly Partners Bill 45200 40426 TripAdvisor, LLC Destination Marketing Destination Marketing 1769100 · Paid Media:PM - Digital (Display & Video) 42,389.77
Colonial Williamsburg Co Bill 45200 40431 TripAdvisor - September Destination Marketing Destination Marketing 1769100 · Paid Media:PM - Co-Op Program 2,866.20
Anthem General Journal 45200 EMP_BEN-TC Anthem Invoice - Sept Charges Vision Labor & Benefits Employee Wages & Benefits 1853000 · TC - Insurance Benefits 72.41
Anthem General Journal 45200 EMP_BEN-TC Anthem Invoice -Sept Charges Dental Labor & Benefits Employee Wages & Benefits 1853000 · TC - Insurance Benefits 322.54
Anthem General Journal 45200 EMP_BEN-TC Anthem Invoice - Sept Charges Medical Labor & Benefits Employee Wages & Benefits 1853000 · TC - Insurance Benefits 10,831.93
Adobe General Journal 45200 IT_SOFT_ADM Adobe License Administration Office Administration 1864000 · TC - Business Expense -354.81
Emburse, Inc. General Journal 45200 IT_SOFT_ADM Certify License Administration Office Administration 1864000 · TC - Business Expense -126.00
Emburse, Inc. General Journal 45200 IT_SOFT_ADM Certify License Administration Office Administration 1864900 · Interest Expense 5.80
Adobe General Journal 45200 IT_SOFT_ADM Adobe License Administration Office Administration 1864900 · Interest Expense 33.71
Emburse, Inc. General Journal 45200 IT_SOFT_ADM Certify License Administration Office Administration 1864620 · TC - Admin IT Software 122.44
Adobe General Journal 45200 IT_SOFT_ADM Adobe License Administration Office Administration 1864620 · TC - Admin IT Software 329.64
Connelly Partners General Journal 45200 IT_SOFT_MRK Simpleview Web License Destination Marketing Destination Marketing 1764600 · Online Services:Online - Maintenance -6,562.50
Pantheon General Journal 45200 IT_SOFT_MRK Pantheon Web License Destination Marketing Destination Marketing 1764600 · Online Services:Online - Hosting -1,227.25
Connelly Partners General Journal 45200 IT_SOFT_MRK Image Relay License Destination Marketing Destination Marketing 1764600 · Online Services:Online - Support Technologies -1,115.67
Connelly Partners General Journal 45200 IT_SOFT_MRK Image Relay License Destination Marketing Destination Marketing 1764600 · Online Services:Online - Software Interest 190.37
Pantheon General Journal 45200 IT_SOFT_MRK Pantheon Web License Destination Marketing Destination Marketing 1764600 · Online Services:Online - Software Interest 209.45
Connelly Partners General Journal 45200 IT_SOFT_MRK Image Relay License Destination Marketing Destination Marketing 1764600 · Online Services:Online - Support Technologies 994.87
Pantheon General Journal 45200 IT_SOFT_MRK Pantheon Web License Destination Marketing Destination Marketing 1764600 · Online Services:Online - Hosting 1,103.07
Connelly Partners General Journal 45200 IT_SOFT_MRK Simpleview Web License Destination Marketing Destination Marketing 1764600 · Online Services:Online - Software Interest 1,119.90
Connelly Partners General Journal 45200 IT_SOFT_MRK Simpleview CRM License Destination Marketing Destination Marketing 1764600 · Online Services:Online - Software Licenses 1,537.17
Zartico, Inc General Journal 45200 IT_SOFT_MRK Zartico License Destination Marketing Destination Marketing 1764600 · Online Services:Online - Software Interest 1,658.52
Connelly Partners General Journal 45200 IT_SOFT_MRK Simpleview Web License Destination Marketing Destination Marketing 1764600 · Online Services:Online - Software Licenses 1,957.98
Zartico, Inc General Journal 45200 IT_SOFT_MRK Zartico License Destination Marketing Destination Marketing 1764600 · Online Services:Online - Software Licenses 8,341.26
New York Times Credit Card Charge 45200 JCExpRpt130 Jennifer Case, NYTimes*NYTimes disc - Subscription,
Administration Office Administration 1860400 · TC - Memberships (Corporate) 4.00
Great America Financial Services General Journal 45200 LEASE_EXP Canon photocopier Lease Administration Office Administration 1864900 · Interest Expense 21.65
Great America Financial Services General Journal 45200 LEASE_EXP Canon photocopier Administration Office Administration 1872010 · Depreciation Exp (Equip Lease) 278.31
Williamsburg Area Chamber of Commerce General Journal 45200 RENT_EXP Office lease Administration Office Administration 1864900 · Interest Expense 131.18
Williamsburg Area Chamber of Commerce General Journal 45200 RENT_EXP Office services fees Administration Office Administration 086480T · Rent - T 2,916.67
Page 13 of 62
Williamsburg Tourism Council
FY2024 Expense Transaction Details
July 1, 2023 through June 30, 2024
Name Type Date Num Memo Segment Group Account - Description Amount
Williamsburg Area Chamber of Commerce General Journal 45200 RENT_EXP Office lease Administration Office Administration 1872020 · Depreciation Exp (Office Lease) 5,480.25
Indeed Credit Card Charge 45200 SVExpRpt126 Vazquez, Sandra, Indeed Jobs, Administration Office Administration 1868000 · TC - Recruiting 270.00
0 General Journal 45200 TC-DEPR TC Assets Depreciation Exp Administration Office Administration 1872000 · Depreciation Exp (Owned Equip) 120.86
Federal Insurance Company Bill 45201 000082611571-4 Directors & Officers Insurance Effective 9-15-23 to 09-14-24
Administration Office Administration 1862400 · TC - Insurance (Events) 4,367.00
Crystal Springs Bill 45201 23461275 092923 Water Delivery for October Administration Office Administration 1864000 · TC - Business Expense 30.23
Government Finance Officers Association Bill 45201 2371217 GFOA Membership renewal for Lori - 11-01-23 through
Administration
10-31-24 Office Administration 1860400 · TC - Memberships (Corporate) 225.00
LiveWire Business Solutions LLC Bill 45201 5026 Trunking-2 line phone; Cloud Server; DID Mgmt - October
Administration Office Administration 1864600 · TC - Online Service 322.50
Virginia Restaurant Lodging Travel Assoc Credit Card Charge 45201 JAExpRpt134 Josue Ayala, VIRGINIA RESTAURANT LODGING, Administration Office Administration 1864000 · TC - Business Expense 460.00
USPS Credit Card Charge 45201 JMExpRpt132 Jennifer McConnell, USPS PO 5197700687 Mail outOther
brochures
Sales &
for a
Marketing
family reunion(SMERF business), MICE Sales & Marketing 0664200 · Materials (MICE) 10.05
IContact Credit Card Charge 45202 JAExpRpt134 Josue Ayala, iContact, Administration Office Administration 1860400 · TC - Memberships (Corporate) 350.00
WSJ /BARRONS SUBSCRIPTION Credit Card Charge 45203 JCExpRpt130 Jennifer Case, WSJ/BARRONS SUBSCRIPTI, Administration Office Administration 1860400 · TC - Memberships (Corporate) 4.00
Capital Region USA Bill 45204 2598 FY24 Capital Region USA Allied Membership from Other
September
Sales 1,
& 2023
Marketing
through December 31, 2024 International Sales & Marketing 0460400 · Memberships (International) 34,050.00
Paychex Bill 45204 4171324 Payroll Service - Vacation Time Tracking System - October
Administration Office Administration 1864000 · TC - Business Expense 29.00
Assn of Chamber of Commerce Exec Bill 45204 641272 ACCE Life AD&D/Long Term Disability - October Labor & Benefits Employee Wages & Benefits 1853000 · TC - Insurance Benefits 1,274.90
The Peanut Shop Credit Card Charge 45204 DOExpRpt139 Daniela Owen, Peanuts for FAM baskets, Public Relations Destination Marketing 1769400 · Public Relations Firm:PR - Promotional Items 21.14
Kingsmill Resort & Conference Center Credit Card Charge 45204 DOExpRpt139 Daniela Owen, Stay for international journalists, Public Relations Destination Marketing 1769400 · Public Relations Firm:PR - Fam Tours 756.98
Marriott Credit Card Charge 45204 ExpRpt150 Cimino, Victoria, RICHMOND MARRIOTT, Administration Office Administration 1860500 · TC - Travel 328.32
Proforma Think Ink Credit Card Charge 45204 JAExpRpt149 Josue Ayala, PFG*PROFORMA Bill for order of white bags
Administration
to meet threshold, Office Administration 1864100 · TC - Office Supplies 537.72
Perfectly Natural Soap Credit Card Charge 45204 JAExpRpt149 Josue Ayala, Restocking on soap and candles, Administration Office Administration 1864100 · TC - Office Supplies 864.00
Proforma Think Ink Credit Card Charge 45204 JAExpRpt149 Josue Ayala, Order for restocking of pens PFG*PROFORMA,
Administration Office Administration 1864100 · TC - Office Supplies 3,092.71
Greater Richmond Convention Center Credit Card Charge 45204 JSYExRpt144 Julia Smyth-Young, Parking for VSAE expo, Other Sales & Marketing MICE Sales & Marketing 0660500 · Travel (MICE) 8.00
Amazon Credit Card Charge 45205 DOExpRpt139 Daniela Owen, Crinkle cut paper for influencer baskets
Public
AMZN
Relations
Mktp US*TE5ZR3PQ2, Destination Marketing 1769400 · Public Relations Firm:PR - Promotional Items 34.99
Perfectly Natural Soap Credit Card Charge 45205 JAExpRpt149 Josue Ayala, Original bill charged 1 instead of 10 candles.
Administration
This bill charges for the other 9., Office Administration 1864100 · TC - Office Supplies 81.00
The Cheese Shop Credit Card Charge 45207 DOExpRpt139 Daniela Owen, Lunch for India FAM AMZN Mktp Public
US*TE62361N0,
Relations Destination Marketing 1769400 · Public Relations Firm:PR - Fam Tours 65.98
Amazon Credit Card Charge 45208 DOExpRpt139 Daniela Owen, Calendar for office AMZN Mktp US*TE8TU9M20,
Administration Office Administration 1864100 · TC - Office Supplies 8.99
Davis Media LLC Credit Card Charge 45208 JAExpRpt149 Josue Ayala, Screenshot 2023-11-27 at 3.44.27 PM.png
Administration
WY DAILY SUBSCRIPTION, Office Administration 1864100 · TC - Office Supplies 8.95
New York Times Credit Card Charge 45208 JAExpRpt149 Josue Ayala, New York Times subscription, Administration Office Administration 1860400 · TC - Memberships (Corporate) 20.00
Virginia Motorcoach Association Bill 45209 00289 VMA Group Travel Expo Registration. Other Sales & Marketing Group Tour Sales & Marketing 0565010 · Trade Shows (Group) 300.00
Emburse, Inc. Bill 45209 1185476 October monthly service expense. Administration Office Administration 1864000 · TC - Business Expense 134.82
York County BOS Bill 45209 222052 Field rental for United Flag Football Other Sales & Marketing Sports Sales & Marketing 0765900 · Special Events (Sports) 3,190.00
Hohl Credit Card Charge 45209 DOExpRpt139 Daniela Owen, TST* Hohl Breakfast with Tee, Public Relations Destination Marketing 1769400 · Public Relations Firm:PR - Fam Tours 18.22
Marriott Credit Card Charge 45209 ExpRpt150 Cimino, Victoria, VRLTA Conference RICHMOND MARRIOTT,
Administration Office Administration 1860500 · TC - Travel 50.03
SP+ Parking Credit Card Charge 45209 JAExpRpt149 Josue Ayala, Parking for VRLTA event, Administration Office Administration 1860500 · TC - Travel 20.99
Staples Credit Card Charge 45209 JAExpRpt149 Josue Ayala, STAPLES 00107102, Administration Office Administration 1864100 · TC - Office Supplies 49.99
Fresh Credit Card Charge 45209 JCExpRpt148 Jennifer Case, FRESH ATTRACTIONS KIOS Advocacy
Destination
Summit -Marketing
meals, Destination Marketing 1769200 · Ad Agency:AA - Travel (Staff) 5.61
WHC Little Rock Credit Card Charge 45209 JCExpRpt148 Jennifer Case, Taxi from Airport - no receipt given, Destination Marketing Destination Marketing 1769200 · Ad Agency:AA - Travel (Staff) 22.25
Delta Credit Card Charge 45209 JCExpRpt148 Jennifer Case, DELTA AIR Baggage Fee Advocacy Summit
Destination
-Transportation,
Marketing Destination Marketing 1769200 · Ad Agency:AA - Travel (Staff) 30.00
PF Changs Atlanta Airport Credit Card Charge 45209 JCExpRpt148 Jennifer Case, PF CHANGS #9205 Advocacy Summit
Destination
meals, Marketing Destination Marketing 1769200 · Ad Agency:AA - Travel (Staff) 38.06
Marriott Credit Card Charge 45209 JCExpRpt148 Jennifer Case, LITTLE ROCK MARRIOTT Advocacy Summit
Destination
- Lodging,
Marketing Destination Marketing 1769200 · Ad Agency:AA - Travel (Staff) 939.92
5th and Marshall Public Parking Credit Card Charge 45209 JMExpRpt145 Jennifer McConnell, PARKING CITY OF RICHMOND,
Administration Office Administration 1860500 · TC - Travel 20.00
Daniela Owen Bill 45209 REIMB/MILE - 09/23 Drop off gift basket for Bernhard Public Relations Destination Marketing 1769400 · Public Relations Firm:PR - Travel (Staff) 3.60
Daniela Owen Bill 45209 REIMB/MILE - 09/23 Met J. Allen at Pierces and back to office. Public Relations Destination Marketing 1769400 · Public Relations Firm:PR - Travel (Staff) 4.39
Daniela Owen Bill 45209 REIMB/MILE - 09/23 Drop off gift basket for J. Allen at Great Wolf LodgePublic Relations Destination Marketing 1769400 · Public Relations Firm:PR - Travel (Staff) 8.06
Daniela Owen Bill 45209 REIMB/MILE - 09/23 Tour of Williamsburg campgrounds Public Relations Destination Marketing 1769400 · Public Relations Firm:PR - Travel (Staff) 11.00
Daniela Owen Bill 45209 REIMB/MILE - 09/23 Board Meeting Public Relations Destination Marketing 1769400 · Public Relations Firm:PR - Travel (Staff) 11.14
Daniela Owen Bill 45209 REIMB/MILE - 09/23 Meet J. Allen in Yorktown Public Relations Destination Marketing 1769400 · Public Relations Firm:PR - Travel (Staff) 16.77
Daniela Owen Bill 45209 REIMB/MILE - 09/23 Meet J. Allen at Hohl Public Relations Destination Marketing 1769400 · Public Relations Firm:PR - Travel (Staff) 19.65
Daniela Owen Bill 45209 REIMB/MILE - 09/23 Drop off Williamsburg Pop-Up and A-Frame. I gave it
Public
to Wendy
Relations
at the Chesapeake office instead of... Destination Marketing 1769400 · Public Relations Firm:PR - Travel (Staff) 69.82
Jennifer McConnell Bill 45209 REIMB/MILE 1st Qtr To pick up more boxes for groups Other Sales & Marketing Group Tour Sales & Marketing 0560500 · Travel (Group) 0.20
Jennifer McConnell Bill 45209 REIMB/MILE 1st Qtr Work Other Sales & Marketing Group Tour Sales & Marketing 0560500 · Travel (Group) 0.59
Jennifer McConnell Bill 45209 REIMB/MILE 1st Qtr Drop off Welcome Amenities Other Sales & Marketing Group Tour Sales & Marketing 0560500 · Travel (Group) 0.59
Jennifer McConnell Bill 45209 REIMB/MILE 1st Qtr Return to work Other Sales & Marketing Group Tour Sales & Marketing 0560500 · Travel (Group) 0.66
Jennifer McConnell Bill 45209 REIMB/MILE 1st Qtr Pick up honey sticks for VMA Other Sales & Marketing Group Tour Sales & Marketing 0560500 · Travel (Group) 0.72
Jennifer McConnell Bill 45209 REIMB/MILE 1st Qtr Drop off supplies Other Sales & Marketing Group Tour Sales & Marketing 0560500 · Travel (Group) 0.79
Jennifer McConnell Bill 45209 REIMB/MILE 1st Qtr Drop off Welcome Amenities Other Sales & Marketing Group Tour Sales & Marketing 0560500 · Travel (Group) 0.85
Jennifer McConnell Bill 45209 REIMB/MILE 1st Qtr Return to work Other Sales & Marketing Group Tour Sales & Marketing 0560500 · Travel (Group) 0.92
Jennifer McConnell Bill 45209 REIMB/MILE 1st Qtr Pay for Jeff Kroner stay Other Sales & Marketing Group Tour Sales & Marketing 0560500 · Travel (Group) 1.05
Jennifer McConnell Bill 45209 REIMB/MILE 1st Qtr Drop off Welcome Amenities for Frei family Other Sales & Marketing International Sales & Marketing 0460500 · Travel (International) 1.18
Page 14 of 62
Williamsburg Tourism Council
FY2024 Expense Transaction Details
July 1, 2023 through June 30, 2024
Name Type Date Num Memo Segment Group Account - Description Amount
Jennifer McConnell Bill 45209 REIMB/MILE 1st Qtr To pick up items for Ludwig's children for the Welcome
Other Sales
Basket.The
& Marketing
address is the Fife and Drum B... Group Tour Sales & Marketing 0560500 · Travel (Group) 1.18
Jennifer McConnell Bill 45209 REIMB/MILE 1st Qtr Pick up supplies for groups Other Sales & Marketing Group Tour Sales & Marketing 0560500 · Travel (Group) 1.24
Jennifer McConnell Bill 45209 REIMB/MILE 1st Qtr Pick up gift basket supplies for Bud Geissler Other Sales & Marketing Group Tour Sales & Marketing 0560500 · Travel (Group) 1.31
Jennifer McConnell Bill 45209 REIMB/MILE 1st Qtr Buy boxes for group Welcome Amenities Other Sales & Marketing Group Tour Sales & Marketing 0560500 · Travel (Group) 1.31
Jennifer McConnell Bill 45209 REIMB/MILE 1st Qtr Ship swag to Pamela Martin in Pennsylvania AAA Other Sales & Marketing Group Tour Sales & Marketing 0560500 · Travel (Group) 1.31
Jennifer McConnell Bill 45209 REIMB/MILE 1st Qtr Sent a follow up package to Geissler Family Other Sales & Marketing Group Tour Sales & Marketing 0560500 · Travel (Group) 1.31
Jennifer McConnell Bill 45209 REIMB/MILE 1st Qtr Supplies for groups swag Other Sales & Marketing Group Tour Sales & Marketing 0560500 · Travel (Group) 1.31
Jennifer McConnell Bill 45209 REIMB/MILE 1st Qtr Gather information about shipping to Canada Other Sales & Marketing Group Tour Sales & Marketing 0560500 · Travel (Group) 1.31
Jennifer McConnell Bill 45209 REIMB/MILE 1st Qtr Mail supplies for VMA in Cherokee, NC Other Sales & Marketing Group Tour Sales & Marketing 0560500 · Travel (Group) 1.31
Jennifer McConnell Bill 45209 REIMB/MILE 1st Qtr Gift Basket Raffle Winner Other Sales & Marketing Group Tour Sales & Marketing 0560500 · Travel (Group) 1.31
Jennifer McConnell Bill 45209 REIMB/MILE 1st Qtr Drop off Welcome Amenities Other Sales & Marketing Group Tour Sales & Marketing 0560500 · Travel (Group) 1.31
Jennifer McConnell Bill 45209 REIMB/MILE 1st Qtr Pick up Oysters for the CRUSA FAM event Other Sales & Marketing International Sales & Marketing 0460500 · Travel (International) 1.51
Jennifer McConnell Bill 45209 REIMB/MILE 1st Qtr Return to work Administration Office Administration 1860500 · TC - Travel 1.70
Jennifer McConnell Bill 45209 REIMB/MILE 1st Qtr Volunteer with the team (United Way) Administration Office Administration 1860500 · TC - Travel 2.03
Jennifer McConnell Bill 45209 REIMB/MILE 1st Qtr Picking up swag from storage unit Other Sales & Marketing Group Tour Sales & Marketing 0560500 · Travel (Group) 2.88
Jennifer McConnell Bill 45209 REIMB/MILE 1st Qtr Prepare booths for shipping Other Sales & Marketing Group Tour Sales & Marketing 0560500 · Travel (Group) 2.88
Jennifer McConnell Bill 45209 REIMB/MILE 1st Qtr Ship booths Other Sales & Marketing Group Tour Sales & Marketing 0560500 · Travel (Group) 2.88
Jennifer McConnell Bill 45209 REIMB/MILE 1st Qtr Bring new delivery of fanny packs to storage unit Other Sales & Marketing Group Tour Sales & Marketing 0560500 · Travel (Group) 2.88
Jennifer McConnell Bill 45209 REIMB/MILE 1st Qtr Pick up cookies for the CRUSA FAM event Other Sales & Marketing International Sales & Marketing 0460500 · Travel (International) 3.41
Jennifer McConnell Bill 45209 REIMB/MILE 1st Qtr Return to work Other Sales & Marketing Group Tour Sales & Marketing 0560500 · Travel (Group) 3.60
Jennifer McConnell Bill 45209 REIMB/MILE 1st Qtr Return to work Other Sales & Marketing MICE Sales & Marketing 0660500 · Travel (MICE) 3.60
Jennifer McConnell Bill 45209 REIMB/MILE 1st Qtr CRUSA FAM event tour of the winery Other Sales & Marketing International Sales & Marketing 0460500 · Travel (International) 4.65
Jennifer McConnell Bill 45209 REIMB/MILE 1st Qtr Drop off Welcome Amenities for Family Reunion Other Sales & Marketing Group Tour Sales & Marketing 0560500 · Travel (Group) 5.11
Jennifer McConnell Bill 45209 REIMB/MILE 1st Qtr Pick up VSAE gift basket raffle items. Other Sales & Marketing MICE Sales & Marketing 0660500 · Travel (MICE) 5.11
Jennifer McConnell Bill 45209 REIMB/MILE 1st Qtr Board Meeting Administration Office Administration 1860500 · TC - Travel 7.99
Jennifer McConnell Bill 45209 REIMB/MILE 1st Qtr Drop off Welcome Amenities Other Sales & Marketing Group Tour Sales & Marketing 0560500 · Travel (Group) 8.25
Jennifer McConnell Bill 45209 REIMB/MILE 1st Qtr Return to work Administration Office Administration 1860500 · TC - Travel 8.32
Jennifer McConnell Bill 45209 REIMB/MILE 1st Qtr Drop off Welcome Basket Other Sales & Marketing International Sales & Marketing 0460500 · Travel (International) 8.78
Jennifer McConnell Bill 45209 REIMB/MILE 1st Qtr Picking up SYTA gift basket items Other Sales & Marketing Group Tour Sales & Marketing 0560500 · Travel (Group) 8.78
Jennifer McConnell Bill 45209 REIMB/MILE 1st Qtr GIft Basket Swag for SYTA Other Sales & Marketing Group Tour Sales & Marketing 0560500 · Travel (Group) 8.78
Jennifer McConnell Bill 45209 REIMB/MILE 1st Qtr Pick up VSAE raffle basket items Other Sales & Marketing MICE Sales & Marketing 0660500 · Travel (MICE) 8.78
Jennifer McConnell Bill 45209 REIMB/MILE 1st Qtr Board Meeting Administration Office Administration 1860500 · TC - Travel 9.04
Jennifer McConnell Bill 45209 REIMB/MILE 1st Qtr Pick up coolers, granola bars and milk for the CRUSA
Other
FAMSales
tour & Marketing International Sales & Marketing 0460500 · Travel (International) 9.69
Jennifer McConnell Bill 45209 REIMB/MILE 1st Qtr Tour of ARMY with CRUSA FAM event, return CasaOther
Pearls
Sales &
equipment
Marketing
after. International Sales & Marketing 0460500 · Travel (International) 14.80
Weinstein, Richard Bill 45209 WTC0923 September Services - 2.5 billable hours @ 125 per hour
Labor & Benefits Employee Wages & Benefits 1862000 · TC - Consulting Services 312.50
Park mobile Credit Card Charge 45210 DOExpRpt139 Daniela Owen, Ordinary awards parking City of Richmond/Parkhub,
Administration Office Administration 1860500 · TC - Travel 15.35
Eventbrite Credit Card Charge 45210 DOExpRpt139 Daniela Owen, Meet Hunter at president park EB THE
Public
RUINS
Relations
OF PRESI, Destination Marketing 1769400 · Public Relations Firm:PR - Fam Tours 28.25
Extraspace Credit Card Charge 45210 JAExpRpt149 Josue Ayala, Bill for October 2023 EXTRA SPACE 7490,
Administration Office Administration 1864000 · TC - Business Expense 295.00
ArcBest Credit Card Charge 45210 JMExpRpt145 Jennifer McConnell, Booth Transportation for VSAE,Other Sales & Marketing MICE Sales & Marketing 0665010 · Trade Show (MICE) 1,844.91
Adobe Credit Card Charge 45210 JSYExRpt144 Julia Smyth-Young, Adobe duplicate mistake.pdfThey will
Administration
be issuing a refund ADOBE INC., Office Administration 1860400 · TC - Memberships (Corporate) 19.99
Apogee Credit Card Charge 45210 JSYExRpt144 Julia Smyth-Young, Booth parts, Other Sales & Marketing Group Tour Sales & Marketing 0564200 · Materials (Group) 475.46
Delta Credit Card Charge 45211 ExpRpt150 Cimino, Victoria, Wifi On flight - No Receipt, Administration Office Administration 1860400 · TC - Memberships (Corporate) 4.95
Uber Credit Card Charge 45211 ExpRpt150 Cimino, Victoria, Transportation bill, Administration Office Administration 1860500 · TC - Travel 30.00
Amazon Credit Card Charge 45211 JAExpRpt149 Josue Ayala, AMAZON.COM*TP5QN94L0, Administration Office Administration 1864100 · TC - Office Supplies 9.50
Samantha?s Credit Card Charge 45211 JCExpRpt148 Jennifer Case, SAMANTHA'S TAP ROOM AND DI Advocacy
Destination
Summit
Marketing
-Meals, Destination Marketing 1769200 · Ad Agency:AA - Travel (Staff) 45.80
Colonial Williamsburg Visitor Center Credit Card Charge 45211 JSYExRpt144 Julia Smyth-Young, Ghost tour for VTC Australian Tour,
Other Sales & Marketing International Sales & Marketing 0465900 · Special Events (International) 190.00
American Bus Association Inc Bill 45212 205901 2024 Membership Renewal 1-01-2024 to 12-31-2024
Other Sales & Marketing Group Tour Sales & Marketing 0560400 · Memberships (Group) 650.00
Great America Financial Services Bill 45212 35079542 Copier Lease Expense Administration Office Administration 1864000 · TC - Business Expense 7.88
Great America Financial Services Bill 45212 35079542 Late fee on September payment due to timing of processing.
Administration Office Administration 1864000 · TC - Business Expense 30.79
Great America Financial Services Bill 45212 35079542 Quarterly Usage for Color Images Administration Office Administration 1864000 · TC - Business Expense 654.90
Great American Bagel Credit Card Charge 45212 JCExpRpt148 Jennifer Case, GREAT AMER BAGL G3 LIT Advocacy
Destination
Summit- Meals,
Marketing Destination Marketing 1769200 · Ad Agency:AA - Travel (Staff) 14.25
Delta Credit Card Charge 45212 JCExpRpt148 Jennifer Case, DELTA AIR Baggage Fee Advocacy Summit-
Destination
Baggage
Marketing
Fee - Transportation, Destination Marketing 1769200 · Ad Agency:AA - Travel (Staff) 30.00
Norfolk Port Authority Credit Card Charge 45212 JCExpRpt148 Jennifer Case, NORFOLK AIRPORT AUTHORITY Advocacy
Destination
Summit-
Marketing
Transportation, Destination Marketing 1769200 · Ad Agency:AA - Travel (Staff) 40.00
Kingsmill Resort & Conference Center Credit Card Charge 45213 JSYExRpt144 Julia Smyth-Young, Mice Client Special Event Pamela
Other
Flynn
Sales
VSAE
& Site
Marketing
Visit.pdf KINGSMILL RESORT L... MICE Sales & Marketing 0666040 · Client Site Visit (MICE) 236.08
Fairmont Credit Card Charge 45214 ExpRpt150 Cimino, Victoria, FAIRMONT COPLEY PLAZA, Administration Office Administration 1860500 · TC - Travel 1,301.93
Harrah's Cherokee Casino Resort Credit Card Credit 45214 JMExpRpt145 Jennifer McConnell, Deposit refund for Fife and Drum
Other
performers
Sales & Marketing
00HARRAHS HTL CHEROKE/ACTN, Group Tour Sales & Marketing 0560500 · Travel (Group) -75.00
Michaels Credit Card Charge 45215 DOExpRpt139 Daniela Owen, Ribbon for gift baskets MICHAELS Public
STORES Relations
9035, Destination Marketing 1769400 · Public Relations Firm:PR - Promotional Items 4.54
Zoom Video Communications Inc Credit Card Charge 45215 JAExpRpt149 Josue Ayala, Zoom Subscription, Administration Office Administration 1860400 · TC - Memberships (Corporate) 16.79
Page 15 of 62
Williamsburg Tourism Council
FY2024 Expense Transaction Details
July 1, 2023 through June 30, 2024
Name Type Date Num Memo Segment Group Account - Description Amount
Richmond Parking Credit Card Charge 45215 JCExpRpt148 Jennifer Case, Power of Partnership Summit PARKING
Destination
CITY OF Marketing
RICHMOND, Destination Marketing 1769200 · Ad Agency:AA - Travel (Staff) 20.00
Marriott Credit Card Charge 45215 JCExpRpt148 Jennifer Case, RICHMOND MARRIOTT Power of Partnership
Destination Marketing
Summit-lodging, Destination Marketing 1769200 · Ad Agency:AA - Travel (Staff) 605.82
Jennifer McConnell Bill 45215 REIMB/MILE10/1-10/13 Education First Welcome Amenities Other Sales & Marketing Group Tour Sales & Marketing 0560500 · Travel (Group) 0.07
Jennifer McConnell Bill 45215 REIMB/MILE10/1-10/13 Head back to office Other Sales & Marketing Group Tour Sales & Marketing 0560500 · Travel (Group) 0.92
Jennifer McConnell Bill 45215 REIMB/MILE10/1-10/13 Education First Welcome Amenities Other Sales & Marketing Group Tour Sales & Marketing 0560500 · Travel (Group) 0.92
Jennifer McConnell Bill 45215 REIMB/MILE10/1-10/13 Pickup items for VSAE raffle basket Other Sales & Marketing MICE Sales & Marketing 0660500 · Travel (MICE) 1.18
Jennifer McConnell Bill 45215 REIMB/MILE10/1-10/13 Back to office Other Sales & Marketing Group Tour Sales & Marketing 0560500 · Travel (Group) 1.44
Jennifer McConnell Bill 45215 REIMB/MILE10/1-10/13 Booth delivered back to storage facility Other Sales & Marketing Group Tour Sales & Marketing 0560500 · Travel (Group) 1.57
Jennifer McConnell Bill 45215 REIMB/MILE10/1-10/13 Pick up projector and screen Other Sales & Marketing MICE Sales & Marketing 0660500 · Travel (MICE) 2.69
Jennifer McConnell Bill 45215 REIMB/MILE10/1-10/13 Drop off Welcome Amenities for Viajes A Plus groupOther
MaterSales
Salvatoris
& Marketing
Group Leader Carlos Garcia Group Tour Sales & Marketing 0560500 · Travel (Group) 3.21
Jennifer McConnell Bill 45215 REIMB/MILE10/1-10/13 Drop off projector, projector screen and raffle gift basket
Otherfor
Sales
SGMP
& group
Marketing MICE Sales & Marketing 0660500 · Travel (MICE) 5.37
Jennifer McConnell Bill 45215 REIMB/MILE10/1-10/13 Assist SGMP with projector Other Sales & Marketing MICE Sales & Marketing 0660500 · Travel (MICE) 5.37
Jennifer McConnell Bill 45215 REIMB/MILE10/1-10/13 Dropped off Welcome Amenities for Education FirstOther Sales & Marketing Group Tour Sales & Marketing 0560500 · Travel (Group) 9.30
Jennifer McConnell Bill 45215 REIMB/MILE10/1-10/13 Return from VRLTA Reception Administration Office Administration 1860500 · TC - Travel 28.82
Julia Smyth-Young Bill 45215 REIMB/MILE10/1-10/13 reimburse receipt for dinner CRUSA.pdfDiet pepsi, Other
mediterranean
Sales & salad
Marketing
with chicken, plus tip International Sales & Marketing 0460500 · Travel (International) 29.99
Jennifer McConnell Bill 45215 REIMB/MILE10/1-10/13 VRLTA Awards Reception at Marriott in Richmond Administration Office Administration 1860500 · TC - Travel 33.54
Julia Smyth-Young Bill 45215 REIMB/MILE10/1-10/13 Travel to and from tradeshow in Richmond. VSAE Other Sales & Marketing MICE Sales & Marketing 0660500 · Travel (MICE) 73.62
Julia Smyth-Young Bill 45215 REIMB/MILE10/1-10/13 Travel to and from tradeshow in Richmond. VSAE. Other Sales & Marketing MICE Sales & Marketing 0660500 · Travel (MICE) 73.62
Strategic Marketing & Research Bill 45216 0011831-IN Professional fees - October 2023 Destination Marketing Destination Marketing 1761000 · Research:Research - Market Mix Study 16,500.00
Sands Anderson Bill 45216 590168 Professional Services rendered for March 2023. Received
Administration
on 10-17-23. Office Administration 1862100 · TC - Legal & Accounting 869.00
Sands Anderson Bill 45216 600463 Professional Services rendered for May 2023. Received on
Administration
10-17-23. Office Administration 1862100 · TC - Legal & Accounting 592.50
Sands Anderson Bill 45216 605257 Professional Services rendered for June 2023. Received
Administration
on 10-17-23. Office Administration 1862100 · TC - Legal & Accounting 316.00
Amazon Credit Card Charge 45216 DOExpRpt139 Daniela Owen, Items for fam baskets AMZN Mktp Public
US*TD3BM2LP0,
Relations Destination Marketing 1769400 · Public Relations Firm:PR - Promotional Items 15.99
Amazon Credit Card Charge 45216 DOExpRpt139 Daniela Owen, Items for fam baskets AMZN Mktp Public
US*TP3RW2GR1,
Relations Destination Marketing 1769400 · Public Relations Firm:PR - Promotional Items 58.95
Marriott Credit Card Charge 45216 JCExpRpt148 Jennifer Case, Power of Partnerships Summit MARRIOTT
Destination
RICHMOND
Marketing
F&B, Destination Marketing 1769200 · Ad Agency:AA - Travel (Staff) 9.66
Richmond Parking Credit Card Charge 45216 JCExpRpt148 Jennifer Case, Power of Partnerships Summit PARKING
Destination
CITY OF
Marketing
RICHMOND, Destination Marketing 1769200 · Ad Agency:AA - Travel (Staff) 13.00
Richmond Parking Credit Card Charge 45216 JCExpRpt148 Jennifer Case, PARKING CITY OF RICHMOND Power of
Destination
Partnership
Marketing
Summit - Transportation PARKING CIT...
Destination Marketing 1769200 · Ad Agency:AA - Travel (Staff) 20.00
Williamsburg Walking Tour Credit Card Charge 45217 DOExpRpt139 Daniela Owen, Your tickets for Nathalie and Louis FH*
Public Relations
WILLIAMSBURG WALKI, Destination Marketing 1769400 · Public Relations Firm:PR - Fam Tours 44.52
Williamsburg Walking Tour Credit Card Charge 45217 DOExpRpt139 Daniela Owen, Tour for Nat and Louis in Yorktown FH*
Public Relations
WILLIAMSBURG WALKI, Destination Marketing 1769400 · Public Relations Firm:PR - Fam Tours 44.52
Richmond Parking Credit Card Charge 45217 JCExpRpt148 Jennifer Case, PARKING CITY OF RICHMOND Power of
Destination
Partnership
Marketing
Summit PARKING CITY OF RICHMOND
Destination
Pow... Marketing 1769200 · Ad Agency:AA - Travel (Staff) 20.00
Amazon Credit Card Charge 45217 JMExpRpt145 Jennifer McConnell, Amazon order for luggage tag Other
loops.pdf
Sales
AMZN
& Mktp
Marketing
US*TP7N62MP1, Group Tour Sales & Marketing 0564200 · Materials (Group) 27.78
Amazon Credit Card Charge 45217 JMExpRpt145 Jennifer McConnell, Amazon order online skinny pop
Other
for Butler
Sales &HS.pdf
Marketing
Amazon.com*TP80S4BG1, Group Tour Sales & Marketing 0564200 · Materials (Group) 64.24
Amazon Credit Card Charge 45217 JMExpRpt145 Jennifer McConnell, Amazon order online boxes and
Other
skinny
Sales
pop&for Zeta
Marketing
Phi Beta group.pdf AMAZON.... Group Tour Sales & Marketing 0564200 · Materials (Group) 92.68
Amazon Credit Card Charge 45217 JMExpRpt145 Jennifer McConnell, Amazon order online boxes and
Other
skinny
Sales
pop&for Butler
MarketingHS group.pdf AMAZON.COM*... Group Tour Sales & Marketing 0564200 · Materials (Group) 92.69
Connelly Partners Bill 45218 40260 2023 - Website Maintenance Fee - October 10 of 12Destination Marketing Destination Marketing 1764600 · Online Services:Online - Maintenance 2,400.00
Connelly Partners Bill 45218 40261 WTC '2023 Misc Mrktng' Cooperative Marketing Program
Destination
mgmtMarketing Destination Marketing 1769100 · Paid Media:PM - Co-Op Program 47,000.00
Connelly Partners Bill 45218 40263 22-WTC-0511 - 2023 Email Development Destination Marketing Destination Marketing 1769200 · Ad Agency:AA - Creative 304.00
Connelly Partners Bill 45218 40264 23-WTC-0093 - 2023 fluent360 Consulting Costs - October
Destination
10 of 12
Marketing Destination Marketing 1769200 · Ad Agency:AA - Strategy/Planning/Analytic 12,658.33
Connelly Partners Bill 45218 40265 9/30/2023 WTC '2023 Annual Print Renewals' 6Hrs Destination
retouching, low
Marketing
res PDF (2), download to disk (1) Destination Marketing 1769100 · Paid Media:PM - Print 1,089.06
Connelly Partners Bill 45218 40266 FY24 Agency Fee - October 2023 Destination Marketing Destination Marketing 1769200 · Ad Agency:AA - Account Mgt 186,666.67
Connelly Partners Bill 45218 40267 23-WTC-0232 - FY24 Simpleview CMS (2of4) Quarterly
Destination
charge 10-1-23
Marketingto 12-31-23 Destination Marketing 1764600 · Online Services:Online - Maintenance 6,250.00
Connelly Partners Bill 45218 40268 Domain Renewal for williamsburgholidays.com Destination Marketing Destination Marketing 1764600 · Online Services 35.16
Connelly Partners Bill 45218 40268 Domain Renewal for christmasinwilliamsburg.com Destination Marketing Destination Marketing 1764600 · Online Services 35.16
Connelly Partners Bill 45218 40268 Domain Renewal for visitwilliamsburg.org Destination Marketing Destination Marketing 1764600 · Online Services 36.16
Connelly Partners Bill 45218 40268 Domain Renewal for visitwilliamsburg.net Destination Marketing Destination Marketing 1764600 · Online Services 36.16
Connelly Partners Bill 45218 40268 Domain Renewal for discoverwilliamsburg.net Destination Marketing Destination Marketing 1764600 · Online Services 36.16
Connelly Partners Bill 45218 40268 Domain Renewal for discoverwilliamsburg.org Destination Marketing Destination Marketing 1764600 · Online Services 36.16
Connelly Partners Bill 45218 40277 23-WTC-0283 - FY24 Quarterly Industry Email Deployment
Destination
October
Marketing
2023 Destination Marketing 1769200 · Ad Agency:AA - Creative 570.00
Connelly Partners Bill 45218 40281 j.cuttle exp rpt - 10/6 deposit for fall photo/video shoot on
Destination
10/7 with
Marketing
Studio Center at William... Destination Marketing 1769300 · Production - Destination Mkt:Prod - Broadcast/Video/Photo 1,500.00
Connelly Partners Bill 45218 40281 WTC Fall Photoshoot Addtl Location/ Half day rate- Destination
Motorcoach -Marketing
$4000 flat fee Destination Marketing 1769300 · Production - Destination Mkt:Prod - Broadcast/Video/Photo 4,000.00
#REF! Bill 45218 40281 WTC '2023 Fall Photoshoot' Casting overage costs for LA
Destination
& NYCMarketing
shoots: Talent ($12000), Fees (607... Destination Marketing 1769300 · Production - Destination Mkt:Prod - Broadcast/Video/Photo 34,468.00
#REF! Bill 45218 40281 WTC '2023 Fall Photoshoot' Final bal due for 3-day shoot
Destination
in Williamsburg,
Marketing VA in Sept 2023 Destination Marketing 1769300 · Production - Destination Mkt:Prod - Broadcast/Video/Photo 43,488.68
#REF! Bill 45218 40282 m.gardner exp rpt - 9/11 music track "On our Way" from
Destination
PremiumMarketing
Beat for WTC -Fall/Holiday TV. Destination Marketing 1769300 · Production - Destination Mkt:Prod - Broadcast/Video/Photo 159.20
Connelly Partners Credit Card Charge 45218 DOExpRpt139 Daniela Owen, Dinner with Lauren and Cameron. They
Public
didn't
Relations
add tip correctly., Destination Marketing 1769400 · Public Relations Firm:PR - Fam Tours 34.06
Connelly Partners Credit Card Charge 45218 DOExpRpt139 Daniela Owen, Boat ride for Nathalie and Louis, international
Public Relations
fam FH* JAMESTOWN DISCOVER, Destination Marketing 1769400 · Public Relations Firm:PR - Fam Tours 59.36
Connelly Partners Credit Card Charge 45218 SVExpRpt140 Vazquez, Sandra, ECORNELL- Julia's training course,
Administration Office Administration 1864000 · TC - Business Expense 6,399.20
Masala Craft Bill 45219 40278 e.smart exp rpt - 9/19 adjustment to EXP RPT-13045 for
Destination
difference
Marketing
between hotel confirmation and... Destination Marketing 1769200 · Ad Agency:AA - Travel (Agency) -0.70
Jamestown discover Bill 45219 40278 b.frechette exp rpt - 10/2 taxi from Griffin Hotel to pre pro
Destination
during WTC
Marketing
fall photoshoot (10/2 -... Destination Marketing 1769200 · Ad Agency:AA - Travel (Agency) 12.90
Page 16 of 62
Williamsburg Tourism Council
FY2024 Expense Transaction Details
July 1, 2023 through June 30, 2024
Name Type Date Num Memo Segment Group Account - Description Amount
Cornell University Bill 45219 40278 b.frechette exp rpt - 10/2 taxi from pre pro to Griffin hotel
Destination
during WTC
Marketing
fall photoshoot 910/2 -... Destination Marketing 1769200 · Ad Agency:AA - Travel (Agency) 14.92
Connelly Partners Bill 45219 40278 j.chavez exp rpt - 10/01 lunch from SaladWorks during
Destination
WTC fallMarketing
photoshoot (9/30 - 10/6). Destination Marketing 1769200 · Ad Agency:AA - Travel (Agency) 15.44
Connelly Partners Bill 45219 40278 j.chavez exp rpt - 10/05 breakfast from Honey Butter's
Destination
Kitchen (+20%
Marketing
tip) during the WTC fall ph... Destination Marketing 1769200 · Ad Agency:AA - Travel (Agency) 15.65
Connelly Partners Bill 45219 40278 j.norwood exp rpt - 10/6 breakfast for (2) including J.Destination
Norwood and E.
Marketing
Smart at RIC airport foll... Destination Marketing 1769200 · Ad Agency:AA - Travel (Agency) 22.42
Connelly Partners Bill 45219 40278 j.norwood exp rpt - 10/6 gas for rental car upon return
Destination
following Marketing
Williamsburg fall photoshoot (... Destination Marketing 1769200 · Ad Agency:AA - Travel (Agency) 28.23
Connelly Partners Bill 45219 40278 j.chavez exp rpt - 9/30 dinner (+20% tip) at Carrabba's
Destination
Italian Grill
Marketing
during WTC fall photoshoot... Destination Marketing 1769200 · Ad Agency:AA - Travel (Agency) 34.26
Connelly Partners Bill 45219 40278 j.norwood exp rpt - 10/6 fee for checked bag to bring
Destination
camera back to
Marketing
CP following Williamsburg F... Destination Marketing 1769200 · Ad Agency:AA - Travel (Agency) 35.00
Connelly Partners Bill 45219 40278 j.chavez exp rpt - 10/06 car rental gas refill for rental return
Destination
at the end
Marketing
of WTC fall photosho... Destination Marketing 1769200 · Ad Agency:AA - Travel (Agency) 52.76
Connelly Partners Bill 45219 40278 j.norwood exp rpt - 10/5 lunch for (3) including J. Norwood,
Destination
E. Smart,
Marketing
R. Lee during Williamsbur... Destination Marketing 1769200 · Ad Agency:AA - Travel (Agency) 64.92
Connelly Partners Bill 45219 40278 j.norwood exp rpt - 10/2 breakfast, coffee, and juice for J.
Destination
Norwood
Marketing
and R. Lee at hotel on 10/2... Destination Marketing 1769200 · Ad Agency:AA - Travel (Agency) 69.89
Connelly Partners Bill 45219 40278 .frechette exp rpt - 10/4 taxi from shoot location to Richmond
Destination
airport
Marketing
following WTC fall photos... Destination Marketing 1769200 · Ad Agency:AA - Travel (Agency) 71.16
Connelly Partners Bill 45219 40278 b.frechette exp rpt - 10/2 taxi from Richmond airport to pre
Destination
pro in
Marketing
Williamsburg during WTC fall... Destination Marketing 1769200 · Ad Agency:AA - Travel (Agency) 102.38
Connelly Partners Bill 45219 40278 b.frechette exp rpt - 10/1 taxi from Dallas stadium to Dallas
Destination
Love Field
Marketing
Airport for flight to A... Destination Marketing 1769200 · Ad Agency:AA - Travel (Agency) 108.66
Connelly Partners Bill 45219 40278 .chavez exp rpt - 10/06 taxi from BOS to home after return
Destination
flight from
Marketing
the WTC fall photoshoot (... Destination Marketing 1769200 · Ad Agency:AA - Travel (Agency) 139.46
Connelly Partners Bill 45219 40278 j.norwood exp rpt - 10/3 dinner for (5) including J. Norwood,
Destination
E. Smart,
Marketing
JC Chavez, B. Frechette ... Destination Marketing 1769200 · Ad Agency:AA - Travel (Agency) 141.67
Connelly Partners Bill 45219 40278 j.norwood exp rpt - 10/2 dinner for (5) including J. Norwood,
Destination
B. Frechette,
Marketing R. Lee, E. Smart, JC... Destination Marketing 1769200 · Ad Agency:AA - Travel (Agency) 152.46
Connelly Partners Bill 45219 40278 b.frechette exp rpt - 10/4 (2) night stay at Griffin Hotel
Destination
during WTC fall
Marketing
photoshoot (10/2 - 10... Destination Marketing 1769200 · Ad Agency:AA - Travel (Agency) 391.26
Connelly Partners Bill 45219 40278 b.frechette exp rpt - 9/27 flight from Atlanta to Richmond
Destination
for WTC fall
Marketing
photoshoot (10/2 -10/4). Destination Marketing 1769200 · Ad Agency:AA - Travel (Agency) 438.90
Connelly Partners Bill 45219 40278 b.frechette exp rpt - 9/27 flight from Dallas to Atlanta (10/1)
Destination
to catch
Marketing
early AM flight to Rich... Destination Marketing 1769200 · Ad Agency:AA - Travel (Agency) 442.98
Connelly Partners Bill 45219 40278 j.chavez exp rpt - 9/19 r/t airfare BOS to Richmond for
Destination
WTC fall Marketing
photoshoot (9/30 - 10/6). Destination Marketing 1769200 · Ad Agency:AA - Travel (Agency) 450.81
Connelly Partners Bill 45219 40278 j.chavez exp rpt - 10/6 car rental for (7) days during the
Destination
WTC fallMarketing
photoshoot (9/30 - 10/6). Destination Marketing 1769200 · Ad Agency:AA - Travel (Agency) 468.28
Connelly Partners Bill 45219 40278 r.lee exp rpt - 9/19 r/t airfare BOS to Richmond 10/1 - 10/6
Destination
for WTC
Marketing
Fall Photoshoot. Destination Marketing 1769200 · Ad Agency:AA - Travel (Agency) 562.80
Connelly Partners Bill 45219 40278 j. norwood exp rpt - 9/21 r/t airfare BOS to Richmond fir
Destination
WTC fall
Marketing
photoshoot (10/1 - 10/6). Destination Marketing 1769200 · Ad Agency:AA - Travel (Agency) 652.81
Connelly Partners Bill 45219 40278 e.smart exp rpt - 9/19 r/t airfare from Boston to Richmond
Destination
10/1 - 10/6
Marketing
for the October Fall phot... Destination Marketing 1769200 · Ad Agency:AA - Travel (Agency) 657.80
Connelly Partners Bill 45219 40278 r.lee exp rpt - 10/6 rental car for 5 days (10/1 - 10/6) during
Destination
WTC fall
Marketing
photoshoot to transport... Destination Marketing 1769200 · Ad Agency:AA - Travel (Agency) 686.94
Connelly Partners Bill 45219 40278 j.norwood exp rpt - 10/6 (5) night stay at Williamsburg
Destination
Lodge during
Marketing
Williamsburg fall photoshoo... Destination Marketing 1769200 · Ad Agency:AA - Travel (Agency) 1,375.43
Connelly Partners Bill 45219 40278 r.lee exp rpt - 10/6 hotel for 5 nights (10/1 - 10/6) at Destination
WilliamsburgMarketing
Lodge while on site for th... Destination Marketing 1769200 · Ad Agency:AA - Travel (Agency) 1,437.35
Connelly Partners Bill 45219 40278 e.smart exp rpt - 9/19 - Hotel at Williamsburg Lodge for 5
Destination
nights from
Marketing
10/1 - 10/6 the October F... Destination Marketing 1769200 · Ad Agency:AA - Travel (Agency) 1,542.16
Connelly Partners Bill 45219 40278 j.chavez exp rpt - 10/6 hotel for (6) nights during WTC fall
Destination
photoshoot
Marketing
(9/30 -10/6). Destination Marketing 1769200 · Ad Agency:AA - Travel (Agency) 1,858.24
Connelly Partners Credit Card Credit 45219 JMExpRpt145 Jennifer McConnell, Refunded dismantle of booth due
Other
to Sales
damage& to
Marketing
wheel during dismantle DEMERS E... MICE Sales & Marketing 0665010 · Trade Show (MICE) -180.00
Connelly Partners Credit Card Credit 45219 JMExpRpt145 Jennifer McConnell, 00HARRAHS CHEROKEE HOTEL,
Other Sales & Marketing Group Tour Sales & Marketing 0560500 · Travel (Group) -75.00
Connelly Partners Credit Card Charge 45219 JSYExRpt144 Julia Smyth-Young, AENC Triangle Food and City Tours
Other Sales
10.20.23.pdf
& Marketing
FH* TRIANGLE F&C TOUR, MICE Sales & Marketing 0665900 · Special Events (MICE) 99.11
Demers Exposition Services General Journal 45219 Payroll-TC Paychex Payroll Processing Fee Administration Office Administration 1864000 · TC - Business Expense 205.38
Harrah's Cherokee Casino Resort General Journal 45219 Payroll-TC Employer Contribution - 401K (2% Contribution) Labor & Benefits Employee Wages & Benefits 1853100 · TC - Retirement 797.07
Triangle Food Tours General Journal 45219 Payroll-TC Employer Contribution - 401K (EE Matching) Labor & Benefits Employee Wages & Benefits 1853100 · TC - Retirement 2,138.84
Paychex General Journal 45219 Payroll-TC Tourism FICA / FUTA / SUTA Labor & Benefits Employee Wages & Benefits 1852000 · TC - Payroll Taxes 2,420.26
Principal Financial Group General Journal 45219 Payroll-TC Tourism Gross Salary plus bonus Labor & Benefits Employee Wages & Benefits 1850000 · TC - Salaries 39,853.84
Principal Financial Group Credit Card Charge 45220 DOExpRpt139 Daniela Owen, Lunch with Lauren and Cameron. They
Public
accidentally
Relations charged my card for their meal TU... Destination Marketing 1769400 · Public Relations Firm:PR - Fam Tours 40.08
Paychex Bill 45222 3888164 Progress billing for WTC's internal control project Administration Office Administration 1862100 · TC - Legal & Accounting 6,000.00
Paychex Bill 45222 87835 DE Hosting - November Destination Marketing Destination Marketing 1764600 · Online Services 450.00
Tuscany Ristorante Williamsburg Bill 45222 87835 DE Maintenance - November Destination Marketing Destination Marketing 1764600 · Online Services 810.00
Clifton Larson Allen Credit Card Charge 45222 JAExpRpt149 Josue Ayala, Internal office supplies FOOD LION #0196,
Administration Office Administration 1864100 · TC - Office Supplies 112.97
Miles Partnership LLC Credit Card Charge 45222 JAExpRpt149 Josue Ayala, Conversations with Carly Fiorina table order,
Administration Office Administration 1864000 · TC - Business Expense 700.00
Miles Partnership LLC Credit Card Charge 45222 SVExpRpt140 Vazquez, Sandra, Lori's bday Gift card- Loris bday, Administration Office Administration 1864000 · TC - Business Expense 25.00
Chesapeake Bank Bill 45223 9947166828 Surcharges and Other Charges & Credits (Equipment)
Administration Office Administration 1864500 · TC - Phone -55.40
Williamsburg Area Chamber of Commerce Bill 45223 9947166828 Taxes, Governmental Surcharges & Fees Administration Office Administration 1864500 · TC - Phone 12.00
Three Amigos Bill 45223 9947166828 Equipment Charges Administration Office Administration 1864500 · TC - Phone 277.70
Verizon Wireless Bill 45223 9947166828 Sept 19 - October 18, 2023 Wireless Administration Office Administration 1864500 · TC - Phone 360.00
Verizon Wireless Bill 45224 1649511233-23/24 CONDE NAST TRAVELER - 8 MONTH SUBSCRIPTION
Administration
23-24 Office Administration 1860400 · TC - Memberships (Corporate) 49.99
Verizon Wireless Bill 45224 507 Membership Renewal 01/01/2024 - 12/31/2024 Other Sales & Marketing Group Tour Sales & Marketing 0560400 · Memberships (Group) 445.00
Verizon Wireless Credit Card Charge 45224 DOExpRpt139 Daniela Owen, Breakfast with Hunter SP MOBJACKBAYCOFFEE,
Public Relations Destination Marketing 1769400 · Public Relations Firm:PR - Fam Tours 13.54
Conde Nast Traveler Credit Card Charge 45224 DOExpRpt139 Daniela Owen, Carriage ride for Indian fam GROUP
Public
ARRIVALS
Relations
ADM, Destination Marketing 1769400 · Public Relations Firm:PR - Fam Tours 67.00
Greater Northeast Motorcoach Association Credit Card Charge 45224 DOExpRpt139 Daniela Owen, Adobe for Visit Williamsburg Team ADOBE
Administration
INC., Office Administration 1860400 · TC - Memberships (Corporate) 276.91
Mobjack Bay Coffee Roasters Credit Card Charge 45224 JAExpRpt149 Josue Ayala, BEO down payment for board meeting,
Administration Office Administration 1864000 · TC - Business Expense 250.00
Colonial Williamsburg Foundation Credit Card Charge 45224 JMExpRpt145 Jennifer McConnell, Granola bars, organic milk, no Other
receiptSales
VTC &Australian
Marketing FAM Swag bag and good ... International Sales & Marketing 0465900 · Special Events (International) 11.41
Adobe Bill 45225 40274 CO-OP Media -Order 46736 Inv. 14524-M Destination Marketing Destination Marketing 1769100 · Paid Media:PM - Digital (Display & Video) 3,125.00
Colonial Williamsburg Visitor Center Bill 45225 40274 CO-OP Media -Order 45771 Inv. 14487-M Destination Marketing Destination Marketing 1769100 · Paid Media:PM - Digital (Display & Video) 3,125.00
Walmart Bill 45225 40280 s.flory exp rpt - 9/26 purchased 2 E-bike tour tickets for
Destination
10/10 from
Marketing
Williamsburg on Wheels for... Destination Marketing 1769100 · Paid Media:PM - Influencers 91.54
Page 17 of 62
Williamsburg Tourism Council
FY2024 Expense Transaction Details
July 1, 2023 through June 30, 2024
Name Type Date Num Memo Segment Group Account - Description Amount
Williamsburg Hotel & Motel Association Bill 45225 40280 s.flory exp rpt - 9/26 purchased 2 Yorktown Sunset Sail
Destination
tickets for
Marketing
10/11 from Yorktown Sailing ... Destination Marketing 1769100 · Paid Media:PM - Influencers 119.51
The Colonial Williamsburg Foundation Bill 45225 40280 PROD - Hotel s.flory exp rpt - 9/25 purchased 3 night stay
Destination
(10/9 -
Marketing
10/13) at Williamsburg campgr... Destination Marketing 1769100 · Paid Media:PM - Influencers 724.68
Connelly Partners Bill 45225 40280 WTC '2023 Influencer Pymts' Travels exps for Jennifer
Destination
Allen 9/25 -
Marketing
9/29/23 FAM trip to Williamsb... Destination Marketing 1769100 · Paid Media:PM - Influencers 1,792.63
Connelly Partners Bill 45225 40280 WTC '2023 Influencer Pymts' FAM trip by Jennifer Allen
Destination
9/25 - 9/29/23
Marketing
to Williamsburg, VA incl, ... Destination Marketing 1769100 · Paid Media:PM - Influencers 3,500.00
Connelly Partners Bill 45225 40285 23-WTC-0173 - Dynamic Personas' Qualitiative research
Destination
9/11 - 10/13
Marketing
by SMARI to help inform messa... Destination Marketing 1769200 · Ad Agency:AA - Strategy/Planning/Analytic 40,000.00
Connelly Partners Bill 45225 40330 WTC '2023 Mrktng' 1st 50% due for shipping crates (3) for
Destination
3D sets:
Marketing
'Mobjack', 'Governor's Palace... Destination Marketing 1769300 · Production - Destination Mkt:Prod - Services 8,943.75
Connelly Partners Credit Card Charge 45225 DOExpRpt139 Daniela Owen, Yorktown tour with Trish for India fam
Public
FH*Relations
WILLIAMSBURG WALKI, Destination Marketing 1769400 · Public Relations Firm:PR - Fam Tours 84.80
Connelly Partners Credit Card Charge 45225 ExpRpt150 Cimino, Victoria, Delta Air awaiting receipt for backup. Will
Administration
be attached via hard copy when re... Office Administration 1860500 · TC - Travel 632.80
Connelly Partners Credit Card Charge 45225 JMExpRpt145 Jennifer McConnell, FEDEX940882940704 VAFCCOther
Conference
Sales &Gift
Marketing
Basket Raffle Shipment.pdf, MICE Sales & Marketing 0665900 · Special Events (MICE) 14.43
Williamsburg Walking Tour Credit Card Charge 45225 JMExpRpt145 Jennifer McConnell, Virginia Association of Free and
Other
Charitable
Sales &Clinics
Marketing
Conference Gift Basket R... MICE Sales & Marketing 0665900 · Special Events (MICE) 28.49
Delta Bill 45226 203032 Load Data File X 2 @ 18.5 ea. September Destination Marketing Destination Marketing 1766030 · Inquiry Fulfillment 37.00
FedEx Bill 45226 203032 Postage and Freight Destination Marketing Destination Marketing 1766030 · Inquiry Fulfillment:IF - Postage 287.37
VAFCC Bill 45226 203032 Residential requests X 212 - USPS Address Prep, Ink Jet
Destination
Addressing,
Marketing
Sorting, Hand Assembly, addi... Destination Marketing 1766030 · Inquiry Fulfillment 355.10
Bluegrass Integrated Communications Credit Card Charge 45226 DOExpRpt139 Daniela Owen, Difference from the charge on 10/27Public
$560.36,
Relations
should have been $561.06., Destination Marketing 1769400 · Public Relations Firm:PR - Fam Tours 0.70
Bluegrass Integrated Communications Credit Card Charge 45226 DOExpRpt139 Daniela Owen, Ghost tour tickets for international Public
journalistRelations
COLONIAL WILLIAMSBURG, Destination Marketing 1769400 · Public Relations Firm:PR - Fam Tours 76.00
Bluegrass Integrated Communications Credit Card Charge 45226 DOExpRpt139 Daniela Owen, Hotel room for India fam - Amit WILLIAMSBURG
Public Relations
LGD AUTOG, Destination Marketing 1769400 · Public Relations Firm:PR - Fam Tours 560.36
The Williamsburg Lodge Credit Card Charge 45226 DOExpRpt139 Daniela Owen, Hotel room for India FAM - Sonia Public
WILLIAMSBURG
Relations LGD AUTOG, Destination Marketing 1769400 · Public Relations Firm:PR - Fam Tours 561.06
Colonial Williamsburg Foundation Credit Card Charge 45226 DOExpRpt139 Daniela Owen, Hotel room for India Fam - Prachi Public
WILLIAMSBURG
Relations LGD AUTOG, Destination Marketing 1769400 · Public Relations Firm:PR - Fam Tours 561.06
The Williamsburg Lodge Credit Card Charge 45226 DOExpRpt139 Daniela Owen, Hotel room for India group escort Public
WILLIAMSBURG
Relations LGD AUTOG, Destination Marketing 1769400 · Public Relations Firm:PR - Fam Tours 561.08
The Williamsburg Lodge Credit Card Charge 45226 ExpRpt150 Cimino, Victoria, 711.10 Credit FAIRMONT COPLEY PLAZA,
Administration Office Administration 1860500 · TC - Travel 711.10
The Williamsburg Lodge Credit Card Charge 45227 DOExpRpt139 Daniela Owen, Lunch for Nathalie and Louis, journalist
Public
partnership
Relationswith VTC SQ *THE CHEESE SHOP ... Destination Marketing 1769400 · Public Relations Firm:PR - Fam Tours 52.74
The Williamsburg Lodge Credit Card Charge 45228 JCExpRpt148 Jennifer Case, NYTimes*NYTimes disc Monthly subscription,
Administration Office Administration 1860400 · TC - Memberships (Corporate) 4.00
Fairmont Bill 45229 23461275 102723 Water Delivery for November Administration Office Administration 1864000 · TC - Business Expense 30.23
The Cheese Shop Credit Card Charge 45229 DOExpRpt139 Daniela Owen, Cookies for India FAM SP MOMMAPublic
HOLLANDS
Relations
MO, Destination Marketing 1769400 · Public Relations Firm:PR - Fam Tours 16.70
New York Times Credit Card Charge 45229 DOExpRpt139 Daniela Owen, Peanuts for fam baskets WHITLEY'S
Public
PEANUT
Relations
FACTORY, Destination Marketing 1769400 · Public Relations Firm:PR - Promotional Items 25.26
Crystal Springs Credit Card Charge 45229 JMExpRpt145 Jennifer McConnell, Momma Hollands CRUSA FAM.pdf
OtherSP
Sales &
MOMMA Marketing
HOLLANDS MO, International Sales & Marketing 0465900 · Special Events (International) 16.70
Mama Hollands Credit Card Charge 45229 JSYExRpt144 Julia Smyth-Young, NTA Delta Air.pdf DELTA AIR Other
*********1531,
Sales & Marketing Group Tour Sales & Marketing 0560500 · Travel (Group) 1,105.40
Whitley's Peanuts Credit Card Charge 45229 SVExpRpt140 Vazquez, Sandra, Loris bday Lori's Bday, Administration Office Administration 1864000 · TC - Business Expense 35.81
Mama Hollands Bill 45230 203033 Fulfillment - Per Line Item - additional case Destination Marketing Destination Marketing 1766030 · Inquiry Fulfillment 1.00
Delta Bill 45230 203033 Bulk requests - 9 @ 3.50 each Destination Marketing Destination Marketing 1766030 · Inquiry Fulfillment 31.50
Emily?s Donuts and cafe Bill 45230 203033 Client Storage - 4 brochures @ 22.50 each September
Destination
2023 Marketing Destination Marketing 1766030 · Inquiry Fulfillment:IF - Collateral 90.00
Bluegrass Integrated Communications Bill 45230 203033 Postage and Freight Destination Marketing Destination Marketing 1766030 · Inquiry Fulfillment:IF - Postage 347.86
Bluegrass Integrated Communications Bill 45230 40416 s.flory exp rpt - 10/12 purchased ticket for Williamsburg
Destination
Walking Tour
Marketing
"Walk about History" for ... Destination Marketing 1769100 · Paid Media:PM - Influencers 22.26
Bluegrass Integrated Communications Bill 45230 40416 s.flory exp rpt - 10/11 purchased ticket for The Ruins of
Destination
Presidents
Marketing
Park Tour for influencer Hu... Destination Marketing 1769100 · Paid Media:PM - Influencers 28.25
Bluegrass Integrated Communications Bill 45230 40416 s.flory exp rpt - 10/6 Williamsburg Walking Tour tickets (2)
Destination
for Cameron
Marketing
Hamilton and Lauren Spe... Destination Marketing 1769100 · Paid Media:PM - Influencers 44.52
Connelly Partners Bill 45230 40416 s.flory exp rpt - 10/18 purchased tickets (2) for Williamsburg
Destination
Walking
Marketing
Tour on behalf of influen... Destination Marketing 1769100 · Paid Media:PM - Influencers 44.52
Connelly Partners Bill 45230 40416 s.flory exp rpt - 10/18 purchased tickets (2) for Jamestown
Destination
Discovery
Marketing
Sunset Cruise on behalf of... Destination Marketing 1769100 · Paid Media:PM - Influencers 59.36
Connelly Partners Bill 45230 40416 s.flory exp rpt - 10/16 purchased ticket for Colonial Destination
WilliamsburgMarketing
Carriage Ride on behalf of in... Destination Marketing 1769100 · Paid Media:PM - Influencers 67.00
Connelly Partners Bill 45230 40416 s.flory exp rpt - 10/2 purchased carriage ride tickets at
Destination
Colonial Marketing
Williamsburg for Cameron Hami... Destination Marketing 1769100 · Paid Media:PM - Influencers 67.00
Connelly Partners Bill 45230 40416 s.flory exp rpt - 10/22 (1) night hotel booking at SpringHill
Destination
Suites (10/21
Marketing- 10/22) for influen... Destination Marketing 1769100 · Paid Media:PM - Influencers 395.12
Connelly Partners Bill 45230 40416 s.flory exp rpt - 10/22 purchased spa services for influencers
Destination
Lauren
Marketing
and Cameron Hamilton for a... Destination Marketing 1769100 · Paid Media:PM - Influencers 396.00
Connelly Partners Bill 45230 40416 WTC '2023 Influencer Pymts' 1st 50% due for Travis Levius
Destination
FAM trip
Marketing
to Williamsburg, VA on Nov 2n... Destination Marketing 1769100 · Paid Media:PM - Influencers 4,500.00
Connelly Partners Bill 45230 40416 WTC '2023 Influencer Pymts' Christine Tran Ferguson FAM
Destination
trip to
Marketing
Williamsburg, VA on 5/12 - 5/16/... Destination Marketing 1769100 · Paid Media:PM - Influencers 11,500.00
Connelly Partners Bill 45230 40416 WTC '2023 Influencer Pynts' George Talaya FAM trip to
Destination
Williamsburg,
Marketing
VA 10/9 - 10/13 incl 1 Insta... Destination Marketing 1769100 · Paid Media:PM - Influencers 14,000.00
Connelly Partners Bill 45230 40416 WTC October Influencer Cameron Hamilton Fee Destination Marketing Destination Marketing 1769100 · Paid Media:PM - Influencers 40,000.00
Connelly Partners Bill 45230 40416 WTC October Influencer Lwarence Speed HamiltonDestination
Influencer Fee
Marketing Destination Marketing 1769100 · Paid Media:PM - Influencers 40,000.00
Connelly Partners Bill 45230 40418 October Snap Widget Destination Marketing Destination Marketing 1764600 · Online Services:Online - Hosting 6.56
Connelly Partners Bill 45230 40418 October Pantheon Hosting Destination Marketing Destination Marketing 1764600 · Online Services:Online - Hosting 1,168.75
Connelly Partners Bill 45230 40419 Broadcast Media- October Destination Marketing Destination Marketing 1769100 · Paid Media:PM - Television 4,607.00
Connelly Partners Bill 45230 40420 HTML/Flash Email Development Destination Marketing Destination Marketing 1769200 · Ad Agency:AA - Creative 812.00
Connelly Partners Bill 45230 40422 Balance due for Warhill Sport Complex Space Rental for
Destination
2023 Fall
Marketing
Shoot Destination Marketing 1769300 · Production - Destination Mkt:Prod - Broadcast/Video/Photo 1,500.00
Connelly Partners Bill 45230 40427 AdSwerve (cc) Destination Marketing Destination Marketing 1769100 · Paid Media:PM - Digital (Display & Video) 2,443.93
Connelly Partners Bill 45230 40427 OAREX Funding, LLC Destination Marketing Destination Marketing 1769100 · Paid Media:PM - Digital (Display & Video) 20,380.25
Connelly Partners Bill 45230 40427 Roku, Inc. Destination Marketing Destination Marketing 1769100 · Paid Media:PM - Digital (Display & Video) 31,430.00
Connelly Partners Bill 45230 40427 Sirius XM Radio Destination Marketing Destination Marketing 1769100 · Paid Media:PM - Digital (Display & Video) 33,315.15
Connelly Partners Bill 45230 40427 Sojern, Inc. (cc) Destination Marketing Destination Marketing 1769100 · Paid Media:PM - Digital (Display & Video) 44,161.00
Connelly Partners Bill 45230 40427 TripAdvisor, LLC Destination Marketing Destination Marketing 1769100 · Paid Media:PM - Digital (Display & Video) 55,477.59
Connelly Partners Bill 45230 40428 2023 Q1/2 Paid Search Media October - Google LLC
Destination Marketing Destination Marketing 1769100 · Paid Media:PM - SEM ( SEO & Content) 26,599.95
Page 18 of 62
Williamsburg Tourism Council
FY2024 Expense Transaction Details
July 1, 2023 through June 30, 2024
Name Type Date Num Memo Segment Group Account - Description Amount
Connelly Partners Bill 45230 40429 TikTok Inc Destination Marketing Destination Marketing 1769100 · Paid Media:PM - Social Ads 9,413.92
Connelly Partners Bill 45230 40429 Meta Platforms, Inc. Destination Marketing Destination Marketing 1769100 · Paid Media:PM - Social Ads 80,947.14
Connelly Partners Bill 45230 40430 Travel South USA Destination Marketing Destination Marketing 1769100 · Paid Media:PM - Print 12,200.00
Connelly Partners Bill 45230 40432 Programmactic Media Fee Destination Marketing Destination Marketing 1769100 · Paid Media:PM - Digital (Display & Video) 1,644.09
Connelly Partners Bill 45230 40432 23-WTC-0406 - 2023 Q3/4 Programmatic Take Over Media
Destination
- October
Marketing Destination Marketing 1769100 · Paid Media:PM - Digital (Display & Video) 9,316.53
Connelly Partners Bill 45230 40433 VistaGraphics, Inc (cc) - October Order 45771 Destination Marketing Destination Marketing 1769100 · Paid Media:PM - Co-Op Program 3,125.00
Connelly Partners Bill 45230 40438 23-WTC-0281 - 2023 Fall/Holiday TV - Trafficiking Expenses
Destination
- October
Marketing Destination Marketing 1769100 · Paid Media:PM - Television 7,257.50
Connelly Partners Bill 45230 93835 Public Relations Service October 2023 Public Relations Destination Marketing 1769400 · Public Relations Firm:PR - Agency Fee 15,000.00
The Colonial Williamsburg Foundation General Journal 45230 TC_PAY_ACC Payroll Processing Fees Administration Office Administration 1864000 · TC - Business Expense 246.00
Connelly Partners General Journal 45230 TC_PAY_ACC Tourism FICA / FUTA / SUTA Labor & Benefits Employee Wages & Benefits 1852000 · TC - Payroll Taxes 2,904.00
Percepture General Journal 45230 TC_PAY_ACC Retirement Contribution Labor & Benefits Employee Wages & Benefits 1853100 · TC - Retirement 3,523.00
Paychex General Journal 45230 TC_PAY_ACC Tourism Gross Salaries Labor & Benefits Employee Wages & Benefits 1850000 · TC - Salaries 47,825.00
Principal Financial Group Bill 45231 40557 TGripAdvisor, LLC Destination Marketing Destination Marketing 1769100 · Paid Media:PM - Co-Op Program 2,253.81
Paychex Bill 45231 40557 VistaGraphics, Inc (cc) - October Order 45758-M Destination Marketing Destination Marketing 1769100 · Paid Media:PM - Co-Op Program 3,125.00
0 Bill 45231 40565 WTC '2023 Influencer Pymts' Travel exps for 9/27 - 10/25/23
Destination
FAM trip
Marketing
to Williamsburg, VA by Hunt... Destination Marketing 1769100 · Paid Media:PM - Influencers 1,213.29
Connelly Partners Bill 45231 40565 WTC '2023 Influencer Pymts' Travel exps for 10/10 -Destination
10/13/23 FAM
Marketing
trip to Williamsburg, VA by Geo... Destination Marketing 1769100 · Paid Media:PM - Influencers 2,113.52
Connelly Partners Bill 45231 40565 WTC '2023 Influencer Pymts' Travel exps for 10/19 -Destination
10/23/23 FAM
Marketing
trip to Williamsburg, VA by Cam... Destination Marketing 1769100 · Paid Media:PM - Influencers 3,335.92
Connelly Partners Bill 45231 40565 WTC '2023 Influencer Pynts' FAM trip to Williamsburg, VA
Destination
10/21 -
Marketing
10/25 by Hunter Hulbert incl 2 ... Destination Marketing 1769100 · Paid Media:PM - Influencers 5,250.00
Connelly Partners Bill 45231 5069 Trunking-2 line phone; Cloud Server; DID Mgmt - November
Administration Office Administration 1864600 · TC - Online Service 322.50
Connelly Partners Bill 45231 8235 Office Workshop - Real-World Etiquette: Modern Manners
Administration
for Today's Business World and Beyond. Office Administration 1860200 · TC - Training 5,900.00
Connelly Partners Bill 45231 9023 CRUSA Australian FAM Other Sales & Marketing International Sales & Marketing 0465900 · Special Events (International) 1,702.16
LiveWire Business Solutions LLC General Journal 45231 EMP_BEN-TC Anthem Invoice - Nov Charges Vision Labor & Benefits Employee Wages & Benefits 1853000 · TC - Insurance Benefits 58.99
Business Training Works, Inc. General Journal 45231 EMP_BEN-TC Anthem Invoice - Nov Charges Dental Labor & Benefits Employee Wages & Benefits 1853000 · TC - Insurance Benefits 271.16
The Williamsburg Lodge General Journal 45231 EMP_BEN-TC Anthem Invoice - Nov Charges Medical Labor & Benefits Employee Wages & Benefits 1853000 · TC - Insurance Benefits 9,419.56
Anthem General Journal 45231 IT_SOFT_ADM Adobe License Administration Office Administration 1864000 · TC - Business Expense -354.81
Anthem General Journal 45231 IT_SOFT_ADM Certify License Administration Office Administration 1864000 · TC - Business Expense -126.00
Anthem General Journal 45231 IT_SOFT_ADM Certify License Administration Office Administration 1864900 · Interest Expense 5.50
Adobe General Journal 45231 IT_SOFT_ADM Adobe License Administration Office Administration 1864900 · Interest Expense 32.31
Emburse, Inc. General Journal 45231 IT_SOFT_ADM Certify License Administration Office Administration 1864620 · TC - Admin IT Software 122.44
Emburse, Inc. General Journal 45231 IT_SOFT_ADM Adobe License Administration Office Administration 1864620 · TC - Admin IT Software 329.64
Adobe General Journal 45231 IT_SOFT_MRK Pantheon Web License Destination Marketing Destination Marketing 1764600 · Online Services:Online - Hosting -1,227.25
Emburse, Inc. General Journal 45231 IT_SOFT_MRK Image Relay License Destination Marketing Destination Marketing 1764600 · Online Services:Online - Support Technologies -1,115.67
Adobe General Journal 45231 IT_SOFT_MRK Image Relay License Destination Marketing Destination Marketing 1764600 · Online Services:Online - Software Interest 186.57
Pantheon General Journal 45231 IT_SOFT_MRK Pantheon Web License Destination Marketing Destination Marketing 1764600 · Online Services:Online - Software Interest 205.15
Connelly Partners General Journal 45231 IT_SOFT_MRK Image Relay License Destination Marketing Destination Marketing 1764600 · Online Services:Online - Support Technologies 994.88
Connelly Partners General Journal 45231 IT_SOFT_MRK Pantheon Web License Destination Marketing Destination Marketing 1764600 · Online Services:Online - Hosting 1,103.07
Pantheon General Journal 45231 IT_SOFT_MRK Simpleview CRM License Destination Marketing Destination Marketing 1764600 · Online Services:Online - Software Licenses 1,537.17
Connelly Partners General Journal 45231 IT_SOFT_MRK Simpleview Web License Destination Marketing Destination Marketing 1764600 · Online Services:Online - Software Licenses 1,957.98
Pantheon General Journal 45231 IT_SOFT_MRK Zartico License Destination Marketing Destination Marketing 1764600 · Online Services:Online - Software Interest 6,634.04
Connelly Partners General Journal 45231 IT_SOFT_MRK Zartico License Destination Marketing Destination Marketing 1764600 · Online Services:Online - Software Licenses 8,393.18
Connelly Partners Credit Card Charge 45231 JCExpRpt148 Jennifer Case, Monthly subscription, Administration Office Administration 1860400 · TC - Memberships (Corporate) 4.00
Zartico, Inc Credit Card Charge 45231 JMExpRpt145 Jennifer McConnell, Parking at Williamsburg LodgeOther
duringSales
VTC &Australian
Marketing FAM 11.1.pdf Colonial Wi... International Sales & Marketing 0465900 · Special Events (International) 4.35
Zartico, Inc Credit Card Charge 45231 JSYExRpt144 Julia Smyth-Young, VTC Australian FAM tour at ARMY,
Othercoffee
Sales &
break.
Marketing
Itemized breakdown on receipt., International Sales & Marketing 0465900 · Special Events (International) 7.66
WSJ /BARRONS SUBSCRIPTION Credit Card Charge 45231 JSYExRpt144 Julia Smyth-Young, AROMAS 1781 CAFE VTC Australian
Other Sales
FAM &
tour at
Marketing
ARMY, coffee break. Itemized brea... International Sales & Marketing 0465900 · Special Events (International) 24.65
Passport Credit Card Charge 45231 JSYExRpt144 Julia Smyth-Young, IN *BIG T RSL, INC. Box lunch for
Other
VTC
Sales &
Australian
Marketing
FAM 11.1.pdf, International Sales & Marketing 0465900 · Special Events (International) 96.24
Aromas Credit Card Charge 45231 JSYExRpt144 Julia Smyth-Young, TST* LE YACA WILLIAMSBURG
Other
VTCSales
Australian
& Marketing
FAM Le Yaca Meal No Alcohol detail r...
International Sales & Marketing 0465900 · Special Events (International) 604.24
Aromas General Journal 45231 LEASE_EXP Canon photocopier Lease Administration Office Administration 1864900 · Interest Expense 20.95
Big T RSL, Inc, General Journal 45231 LEASE_EXP Canon photocopier Administration Office Administration 1872010 · Depreciation Exp (Equip Lease) 278.31
Le Yaca General Journal 45231 RENT_EXP Office lease Administration Office Administration 1864900 · Interest Expense 116.78
Great America Financial Services General Journal 45231 RENT_EXP Office services fees Administration Office Administration 086480T · Rent - T 2,916.67
Great America Financial Services General Journal 45231 RENT_EXP Office lease Administration Office Administration 1872020 · Depreciation Exp (Office Lease) 5,480.26
Williamsburg Area Chamber of Commerce Credit Card Charge 45231 SVExpRpt140 Vazquez, Sandra, Recruitment, Administration Office Administration 1868000 · TC - Recruiting 319.00
Williamsburg Area Chamber of Commerce General Journal 45231 TC_PAY_ACCR Tourism Gross Salaries Labor & Benefits Employee Wages & Benefits 1850000 · TC - Salaries -47,825.00
Williamsburg Area Chamber of Commerce General Journal 45231 TC_PAY_ACCR Retirement Contribution Labor & Benefits Employee Wages & Benefits 1853100 · TC - Retirement -3,523.00
Indeed General Journal 45231 TC_PAY_ACCR Tourism FICA / FUTA / SUTA Labor & Benefits Employee Wages & Benefits 1852000 · TC - Payroll Taxes -2,904.00
Paychex General Journal 45231 TC_PAY_ACCR Payroll Processing Fees Administration Office Administration 1864000 · TC - Business Expense -246.00
Principal Financial Group General Journal 45231 TC-DEPR TC Assets Depreciation Exp Administration Office Administration 1872000 · Depreciation Exp (Owned Equip) 120.86
Paychex Bill 45232 13146 Monthly service fee - October, 2023 Destination Marketing Destination Marketing 1764600 · Online Services:Online - Support Technologies 245.00
Page 19 of 62
Williamsburg Tourism Council
FY2024 Expense Transaction Details
July 1, 2023 through June 30, 2024
Name Type Date Num Memo Segment Group Account - Description Amount
Paychex Credit Card Charge 45232 JAExpRpt149 Josue Ayala, ICONTACT subscription, Administration Office Administration 1860400 · TC - Memberships (Corporate) 350.00
0 General Journal 45232 PP_ZARTICO Zartico balance correction - GASB96 restatement Destination Marketing Destination Marketing 1764600 · Online Services:Online - Software Licenses -73,333.32
Clean Pix General Journal 45232 PP_ZARTICO Zartico balance correction - GASB96 restatement Destination Marketing Destination Marketing 1764600 · Online Services:Online - Software Licenses 412.84
IContact Bill 45233 16518 Annual Membership Renewal through 12-31-2024 Other Sales & Marketing MICE Sales & Marketing 0660400 · Membership (MICE) 560.00
Zartico, Inc Bill 45233 320983 2024 Membership Dues exp 12-31-24 Other Sales & Marketing Group Tour Sales & Marketing 0560400 · Memberships (Group) 800.00
Zartico, Inc Bill 45233 MKPL-206683 ABA Marketplace - Destination spotlight - Sponsorship
Other
feeSales
Principal
& Level
Marketing
January 12-16 2024 Group Tour Sales & Marketing 0565010 · Trade Shows (Group) 15,000.00
Virginia Society of Assoc. Executives General Journal 45233 Payroll-TC Paychex Payroll Processing Fee Administration Office Administration 1864000 · TC - Business Expense 205.38
National Tour Association General Journal 45233 Payroll-TC Employer Contribution - 401K (2% Contribution) Labor & Benefits Employee Wages & Benefits 1853100 · TC - Retirement 797.07
American Bus Association Inc General Journal 45233 Payroll-TC Employer Contribution - 401K (EE Matching) Labor & Benefits Employee Wages & Benefits 1853100 · TC - Retirement 2,138.84
Paychex General Journal 45233 Payroll-TC Tourism FICA / FUTA / SUTA Labor & Benefits Employee Wages & Benefits 1852000 · TC - Payroll Taxes 2,420.26
Principal Financial Group General Journal 45233 Payroll-TC Tourism Gross Salary plus bonus Labor & Benefits Employee Wages & Benefits 1850000 · TC - Salaries 39,853.84
Principal Financial Group Bill 45235 4315347 Payroll Service - Vacation Time Tracking System - November
Administration Office Administration 1864000 · TC - Business Expense 29.00
Paychex Credit Card Charge 45235 DOExpRpt153 Daniela Owen, SP MOBJACKBAYCOFFEE Breakfast
Public
with Travis,
Relations Destination Marketing 1769400 · Public Relations Firm:PR - Fam Tours 13.54
Paychex Credit Card Charge 45235 DOExpRpt153 Daniela Owen, Bags for influencer gift baskets SQ *THE
PublicCHEESE
RelationsSHOP OF VA, Destination Marketing 1769400 · Public Relations Firm:PR - Promotional Items 65.98
Paychex Credit Card Charge 45235 DOExpRpt153 Daniela Owen, SP MOBJACKBAYCOFFEE Lunch for
Public
India fam,
Relations Destination Marketing 1769400 · Public Relations Firm:PR - Fam Tours 117.31
Mobjack Bay Coffee Roasters Credit Card Charge 45235 DOExpRpt153 Daniela Owen, BLUE TALON BISTRO Breakfast forPublic
India fam,
Relations Destination Marketing 1769400 · Public Relations Firm:PR - Fam Tours 182.66
Amazon Credit Card Charge 45235 ExpRpt162 Jennifer McConnell, FEDEX785904572983 Mail trifolds
OthertoSales
Newport
& News
Marketing
Visitor Center, MICE Sales & Marketing 0664200 · Materials (MICE) 12.72
Mobjack Bay Coffee Roasters Credit Card Charge 45235 ExpRpt162 Jennifer McConnell, FEDEX940885160603 Postage and
Administration
boxes to mail trifolds to Newport News Visitor... Office Administration 1864400 · TC - Postage 13.35
Chesapeake Bank Credit Card Charge 45235 ExpRpt162 Jennifer McConnell, Al Rutherford Mailing Fleece.pdf
Other Sales &
FEDEX785904311493,
Marketing Group Tour Sales & Marketing 0565900 · Special Events (Group) 20.49
FedEx Credit Card Charge 45235 JCExpRpt157 Jennifer Case, US Travel Association Comms Meeting ,
Destination Marketing Destination Marketing 1769200 · Ad Agency:AA - Travel (Staff) 135.00
FedEx Bill 45236 1215977 November monthly service expense. Administration Office Administration 1864000 · TC - Business Expense 134.82
FedEx Bill 45236 642179 ACCE Life AD&D/Long Term Disability - November Labor & Benefits Employee Wages & Benefits 1853000 · TC - Insurance Benefits 1,295.01
Amtrak.com Credit Card Charge 45236 DOExpRpt153 Daniela Owen, MAGNOLIA CATERING AND EVE Lunch
Publicfor
Relations
India fam, Destination Marketing 1769400 · Public Relations Firm:PR - Fam Tours 90.00
Emburse, Inc. Credit Card Charge 45236 DOExpRpt153 Daniela Owen, KINGS ARMS TAVERN Dinner for India
Public
FAM,
Relations Destination Marketing 1769400 · Public Relations Firm:PR - Fam Tours 465.64
Assn of Chamber of Commerce Exec Credit Card Charge 45236 JAExpRpt155 Josue Ayala, Subscription to NYT, Administration Office Administration 1860400 · TC - Memberships (Corporate) 20.00
Dale House Cafe Credit Card Charge 45237 ExpRpt161 Cimino, Victoria, AMTRAK train ride to Washington for U.S.
Administration
Travel event, Office Administration 1860500 · TC - Travel 135.00
King's Arm Tavern Credit Card Charge 45237 ExpRpt161 Cimino, Victoria, Registration, Administration Office Administration 1864000 · TC - Business Expense 150.00
New York Times Credit Card Charge 45237 ExpRpt161 Cimino, Victoria, Destinations International , Administration Office Administration 1860500 · TC - Travel 921.40
Amtrak.com Credit Card Charge 45238 ExpRpt161 Cimino, Victoria, Water to drink, Administration Office Administration 1860550 · TC - Meals & Entertainment 18.34
U.S. Travel Association Credit Card Charge 45238 ExpRpt161 Cimino, Victoria, Taxi fee, Administration Office Administration 1860500 · TC - Travel 37.80
Delta Credit Card Charge 45238 ExpRpt162 Jennifer McConnell, Bobby Holland site visit, Other Sales & Marketing Group Tour Sales & Marketing 0566040 · Client Site Visits (Group) 158.56
HOPKE | HARRISON Inc. Bill 45239 640598 ACCE Life AD&D/Long Term Disability - 2nd Qtr Admin
Labor
Fee
& Benefits Employee Wages & Benefits 1853000 · TC - Insurance Benefits 387.50
Uber Credit Card Charge 45239 JAExpRpt155 Josue Ayala, Subscription to NY daily WY DAILY SUBSCRIPTION,
Administration Office Administration 1860400 · TC - Memberships (Corporate) 8.95
Embassy Bill 45239 REIMB/EXP 10/23 Meeting for potential venue on staff training. Administration Office Administration 1860500 · TC - Travel 15.59
Assn of Chamber of Commerce Exec Bill 45239 REIMB/EXP 10/23 Gift card for Lori's bday Administration Office Administration 1860500 · TC - Travel 21.62
Davis Media LLC Bill 45239 REIMB/EXP 10-23 WIFIONBOARD Use of wifi from the plane Administration Office Administration 1864000 · TC - Business Expense 4.95
Vazquez, Sandra Bill 45239 REIMB/EXP 10-23 Uber fare while in Boston Administration Office Administration 1860500 · TC - Travel 26.80
Vazquez, Sandra Bill 45239 REIMB/MILE 10/23 Meet Lauren and Cameron for dinner Public Relations Destination Marketing 1769400 · Public Relations Firm:PR - Travel (Staff) 3.41
Cimino, Victoria Bill 45239 REIMB/MILE 10/23 Drop off Lauren and Cameron's gift basket Public Relations Destination Marketing 1769400 · Public Relations Firm:PR - Travel (Staff) 7.21
Cimino, Victoria Bill 45239 REIMB/MILE 10/23 Drop off Nathalie's gift basket Public Relations Destination Marketing 1769400 · Public Relations Firm:PR - Travel (Staff) 7.21
Daniela Owen Bill 45239 REIMB/MILE 10/23 Meet Hunter at Jamestown Glasshouse Public Relations Destination Marketing 1769400 · Public Relations Firm:PR - Travel (Staff) 8.65
Daniela Owen Bill 45239 REIMB/MILE 10/23 Drop off Gift basket for Tee Public Relations Destination Marketing 1769400 · Public Relations Firm:PR - Travel (Staff) 11.27
Daniela Owen Bill 45239 REIMB/MILE 10/23 Drop off Hunter's Gift basket Public Relations Destination Marketing 1769400 · Public Relations Firm:PR - Travel (Staff) 13.36
Daniela Owen Bill 45239 REIMB/MILE 10/23 Drop off A-frame for content photographer Public Relations Destination Marketing 1769400 · Public Relations Firm:PR - Travel (Staff) 16.11
Daniela Owen Bill 45239 REIMB/MILE 10/23 Meet Tee at Yorktown Beach Public Relations Destination Marketing 1769400 · Public Relations Firm:PR - Travel (Staff) 16.64
Daniela Owen Bill 45239 REIMB/MILE 10/23 Meet Hunter at Mobjack Public Relations Destination Marketing 1769400 · Public Relations Firm:PR - Travel (Staff) 17.16
Daniela Owen Bill 45239 REIMB/MILE 10/23 Pick up A-frame from yorktown Public Relations Destination Marketing 1769400 · Public Relations Firm:PR - Travel (Staff) 17.29
Daniela Owen Bill 45239 REIMB/MILE 10/23 Meet Tee for Breakfast Public Relations Destination Marketing 1769400 · Public Relations Firm:PR - Travel (Staff) 19.65
Daniela Owen Bill 45239 REIMB/MILE 10/23 Meet Nathalie at the Cheeseshop Public Relations Destination Marketing 1769400 · Public Relations Firm:PR - Travel (Staff) 21.62
Daniela Owen Bill 45239 REIMB/MILE 10/23 Meet Hunter at Presidents Heads Public Relations Destination Marketing 1769400 · Public Relations Firm:PR - Travel (Staff) 29.48
Daniela Owen Bill 45239 REIMB/MILE 10/23 Meet Lauren and Cameron in williamsburg Public Relations Destination Marketing 1769400 · Public Relations Firm:PR - Travel (Staff) 31.96
Daniela Owen Bill 45239 REIMB/MILE 10/23 Ordinary Awards Dinner Public Relations Destination Marketing 1769400 · Public Relations Firm:PR - Travel (Staff) 67.07
Daniela Owen Bill 45239 WTC1023 October Services - 5.5 billable hours @ 125 per hour
Labor & Benefits Employee Wages & Benefits 1862000 · TC - Consulting Services 687.50
Daniela Owen Credit Card Charge 45240 ExpRpt161 Cimino, Victoria, Water to drink, Administration Office Administration 1860550 · TC - Meals & Entertainment 6.40
Daniela Owen Credit Card Charge 45240 ExpRpt161 Cimino, Victoria, Parking, Administration Office Administration 1860500 · TC - Travel 70.00
Weinstein, Richard Credit Card Charge 45240 ExpRpt161 Cimino, Victoria, Meeting with CP in Boston FAIRMONT
Administration
COPLEY PLAZA, Office Administration 1860500 · TC - Travel 641.10
Newslinkgroup Credit Card Charge 45241 JAExpRpt155 Josue Ayala, Facility rental EXTRA SPACE 7490, Administration Office Administration 1864000 · TC - Business Expense 295.00
Richmond Parking Credit Card Charge 45241 JSYExRpt159 Julia Smyth-Young, Charged in error. Credit given,Administration Office Administration 1864000 · TC - Business Expense 19.99
Page 20 of 62
Williamsburg Tourism Council
FY2024 Expense Transaction Details
July 1, 2023 through June 30, 2024
Name Type Date Num Memo Segment Group Account - Description Amount
Fairmont Credit Card Charge 45242 JCExpRpt157 Jennifer Case, VA 1 Conference - MealsLost receipt,
Destination Marketing Destination Marketing 1769200 · Ad Agency:AA - Travel (Staff) 11.88
Extraspace Credit Card Charge 45242 JSYExRpt144 Julia Smyth-Young, Bottle of water, no receipt, Other Sales & Marketing Group Tour Sales & Marketing 0560500 · Travel (Group) 3.93
Adobe Credit Card Charge 45242 JSYExRpt144 Julia Smyth-Young, ATL AIRP MARKET DR16 NTAOther
dinnerSales
water&and
Marketing
pretzels 11.12.pdf, Group Tour Sales & Marketing 0560500 · Travel (Group) 6.67
Marriott Credit Card Charge 45242 SVExpRpt154 Vazquez, Sandra, RICHMOND MARRIOTT, Administration Office Administration 1860500 · TC - Travel 11.42
HOPKE | HARRISON Inc. Credit Card Charge 45243 DOExpRpt153 Daniela Owen, TST* LILLIE PEARL Dinner for Monday night
Administration
at VA1, Office Administration 1860550 · TC - Meals & Entertainment 138.77
Areas USA ATL, LLC. D16 Travelmart Credit Card Charge 45243 DOExpRpt153 Daniela Owen, TST* HENLEY ON GRACE Dinner do Sunday
Administration
night at VA1, Office Administration 1860550 · TC - Meals & Entertainment 221.36
Marriott Bill 45243 ExpRpt11.13.23 Let Freedom Ring Foundation 2023 Fall Gala Administration Office Administration 1860550 · TC - Meals & Entertainment 161.90
Lillie Pearl Bill 45243 ExpRpt11.13.23 Delta - Flight to Boston Administration Office Administration 1860500 · TC - Travel 298.90
Henley on Grace Credit Card Charge 45243 JCExpRpt157 Jennifer Case, VA1 MARRIOTT RICHMOND F&B, Destination Marketing Destination Marketing 1769200 · Ad Agency:AA - Travel (Staff) 123.29
Cimino, Victoria Credit Card Charge 45243 JSYExRpt144 Julia Smyth-Young, COFFEE TALK NTA coffee lunch
Other
11.13.pdf,
Sales & Marketing Group Tour Sales & Marketing 0560500 · Travel (Group) 6.91
Cimino, Victoria Credit Card Charge 45243 JSYExRpt144 Julia Smyth-Young, UBER TRIP NTA Airport to Hotel
Other
Group
Sales
Travel
& Marketing
Tradeshow.pdf, Group Tour Sales & Marketing 0560500 · Travel (Group) 24.92
Marriott Bill 45244 40417 (2) URL Domain Renewals williamsburghalloween.com &
Destination Marketing
golfinwilliamsburg.com. Destination Marketing 1764600 · Online Services 70.32
Coffee Talk Bill 45244 40421 23-WTC-0093 - 2023 fluent360 Consulting Costs - November
Destination Marketing Destination Marketing 1769200 · Ad Agency:AA - Strategy/Planning/Analytic 12,658.33
Uber Bill 45244 40423 b.frechette exp rpt -11/7 purchase (3) Samsung - T7 2TB
Destination
External
Marketing
USB 3.2 Gen 2 Portable SSD wit... Destination Marketing 1769300 · Production - Destination Mkt:Prod - Broadcast/Video/Photo 430.28
Connelly Partners Bill 45244 40424 FY24 Agency Fee - November 2023 Destination Marketing Destination Marketing 1769200 · Ad Agency:AA - Account Mgt 186,666.67
Connelly Partners Bill 45244 40435 23-WTC-0283 - FY24 Quarterly Industry Email Deployment
Destination
November
Marketing
2023 Destination Marketing 1769200 · Ad Agency:AA - Creative 570.00
Connelly Partners Credit Card Charge 45244 DOExpRpt153 Daniela Owen, Hotel for VA1 conference for Lori, Administration Office Administration 1860500 · TC - Travel 659.30
Connelly Partners Credit Card Charge 45244 DOExpRpt153 Daniela Owen, Hotel for VA1 conference for Daniela
Administration
RICHMOND MARRIOTT, Office Administration 1860500 · TC - Travel 659.30
Connelly Partners Credit Card Charge 45244 ExpRpt161 Cimino, Victoria, Subway meal to eat Subway 921, Administration Office Administration 1860550 · TC - Meals & Entertainment 8.43
Marriott Credit Card Charge 45244 ExpRpt161 Cimino, Victoria, AMTRAK MOBIL3180920584734 Round
Administration
Trip Train ticket to Washington D.C., Office Administration 1860500 · TC - Travel 25.00
Marriott Credit Card Charge 45244 ExpRpt161 Cimino, Victoria, 96999 - AMTRAK STATION, Administration Office Administration 1860500 · TC - Travel 30.00
Subway Credit Card Charge 45244 ExpRpt161 Cimino, Victoria, US Travel event, Administration Office Administration 1860500 · TC - Travel 832.52
Amtrak.com Credit Card Charge 45244 ExpRpt162 Jennifer McConnell, HILTON RICHMOND DTOWN,Administration Office Administration 1860500 · TC - Travel 393.02
Amtrak.com Credit Card Charge 45244 JCExpRpt157 Jennifer Case, VA1- drinks for Lori Ottarson, Jennifer Case
Destination
and Daniela
MarketingOwen MARRIOTT RICHMOND F&B,Destination Marketing 1769200 · Ad Agency:AA - Travel (Staff) 24.66
Marriott Credit Card Charge 45244 JSYExRpt144 Julia Smyth-Young, NTA breakfast 11.14 coffee.pdfOther
COFFEE
Sales &
TALK,
Marketing Group Tour Sales & Marketing 0560500 · Travel (Group) 3.57
Hilton Credit Card Charge 45244 JSYExRpt144 Julia Smyth-Young, NTA Group Travel Lunch 11.14Other
Tuesday.pdf
Sales &UBER
Marketing
EATS, Group Tour Sales & Marketing 0560500 · Travel (Group) 30.71
Marriott Credit Card Charge 45244 SVExpRpt154 Vazquez, Sandra, Coffee and water MARRIOTT RICHMOND
Administration
F&B, Office Administration 1860550 · TC - Meals & Entertainment 11.10
Coffee Talk Credit Card Charge 45244 SVExpRpt154 Vazquez, Sandra, Parking for VA1 Summit PARKING CITY
Administration
OF RICHMOND, Office Administration 1860500 · TC - Travel 48.00
Uber Eats Credit Card Charge 45245 ExpRpt155 Josue Ayala, Binding spines for board meeting, Administration Office Administration 1864100 · TC - Office Supplies 56.60
Marriott Credit Card Charge 45245 JSYExRpt144 Julia Smyth-Young, NTA Group Travel Lunch 11.14Other
Tuesday.pdf
Sales &UBER
Marketing
EATS, Group Tour Sales & Marketing 0560500 · Travel (Group) 5.20
5th and Marshall Public Parking Credit Card Charge 45245 JSYExRpt144 Julia Smyth-Young, RIC PARKING NTA parking.pdf,Other Sales & Marketing Group Tour Sales & Marketing 0560500 · Travel (Group) 39.00
Amazon Credit Card Charge 45245 JSYExRpt144 Julia Smyth-Young, NTA Hotel tradeshow, Other Sales & Marketing Group Tour Sales & Marketing 0560500 · Travel (Group) 712.98
Uber Eats Bill 45246 0011857-IN Additional STR Report (DOW/Weekday/Weekday) Destination Marketing Destination Marketing 1761000 · Research:Research - Market Mix Study 699.99
Capital Region USA Bill 45246 0011857-IN Professional fees - November 2023 Destination Marketing Destination Marketing 1761000 · Research:Research - Market Mix Study 16,500.00
Hilton Bill 45246 300000700 Diversity, Equity, and Inclusion efforts 23-24. Other Sales & Marketing MICE Sales & Marketing 0660400 · Membership (MICE) 400.00
Strategic Marketing & Research Bill 45246 35296550 Copier Lease Expense Administration Office Administration 1864000 · TC - Business Expense 7.88
Strategic Marketing & Research Bill 45246 35296550 Late fee on October payment due to timing of processing.
Administration Office Administration 1864000 · TC - Business Expense 30.79
NCBMP Bill 45246 642309 Annual membership in ACCE for retirement plan Labor
administration
& Benefits Employee Wages & Benefits 1853100 · TC - Retirement 550.00
Great America Financial Services Credit Card Charge 45246 ExpRpt155 Josue Ayala, Zoom subscription ZOOM.US 888-799-9666,
Administration Office Administration 1860400 · TC - Memberships (Corporate) 16.79
Great America Financial Services Credit Card Charge 45246 ExpRpt161 Cimino, Victoria, Meal to eat, Administration Office Administration 1860550 · TC - Meals & Entertainment 10.21
Assn of Chamber of Commerce Exec Credit Card Charge 45246 JSYExRpt144 Julia Smyth-Young, UBER TRIP NTA Group Travel Other
11.15 Hotel
Sales to
& Marketing
Airport.pdf, Group Tour Sales & Marketing 0560500 · Travel (Group) 19.90
Virginia Department of Taxation General Journal 45247 Payroll-TC Paychex Payroll Processing Fee Administration Office Administration 1864000 · TC - Business Expense 205.38
Virginia Department of Taxation General Journal 45247 Payroll-TC Employer Contribution - 401K (2% Contribution) Labor & Benefits Employee Wages & Benefits 1853100 · TC - Retirement 797.07
Virginia Department of Taxation General Journal 45247 Payroll-TC Employer Contribution - 401K (EE Matching) Labor & Benefits Employee Wages & Benefits 1853100 · TC - Retirement 2,138.84
Paychex General Journal 45247 Payroll-TC Tourism FICA / FUTA / SUTA Labor & Benefits Employee Wages & Benefits 1852000 · TC - Payroll Taxes 2,420.26
Principal Financial Group General Journal 45247 Payroll-TC Tourism Gross Salary plus bonus Labor & Benefits Employee Wages & Benefits 1850000 · TC - Salaries 39,853.84
Principal Financial Group Bill 45248 9949605823 Surcharges and Other Charges & Credits (Equipment)
Administration Office Administration 1864500 · TC - Phone -55.40
Paychex Bill 45248 9949605823 Taxes, Governmental Surcharges & Fees Administration Office Administration 1864500 · TC - Phone 12.00
Paychex Bill 45248 9949605823 Equipment Charges Administration Office Administration 1864500 · TC - Phone 277.70
Verizon Wireless Bill 45248 9949605823 Oct 19 - Nov 18, 2023 Wireless Administration Office Administration 1864500 · TC - Phone 360.00
Verizon Wireless Bill 45251 40434 s.flory exp rpt - 11/6 purchased (2) Colonial Williamsburg
Destination
Holiday
Marketing
Decor tickets for Charlotte S... Destination Marketing 1769100 · Paid Media:PM - Influencers 30.00
Verizon Wireless Bill 45251 40434 s.flory exp rpt - 11/7 purchased (2) Holiday Pops Symphony
Destination
tickets
Marketing
for Britny McKibben during FA... Destination Marketing 1769100 · Paid Media:PM - Influencers 80.00
Verizon Wireless Bill 45251 40434 s.flory exp rpt - 11/6 purchased (3) carriage rides forDestination
influencers during
Marketing
upcoming FAM trips in... Destination Marketing 1769100 · Paid Media:PM - Influencers 201.00
Connelly Partners Bill 45251 40434 s.flory exp rpt - 11/3 purchased spa services (2) for Travis
Destination
Levius
Marketing
during FAM trip 11/2 - 11/6. Destination Marketing 1769100 · Paid Media:PM - Influencers 396.00
Connelly Partners Bill 45251 40434 WTC '2023 Influencer Pymts' Final bal due for Travis Levius
Destination
FAM trip
arketing
to Williamsburg, VA on Nov ... Destination Marketing 1769100 · Paid Media:PM - Influencers 4,500.00
Connelly Partners Bill 45251 40434 WTC '2023 Influencer Pymts' 1st 50 due for Taryn Newton
Destination
FAM trip
Marketing
to Williamsburg, VA on 12/15 12... Destination Marketing 1769100 · Paid Media:PM - Influencers 30,000.00
Connelly Partners Credit Card Charge 45251 ExpRpt162 Jennifer McConnell, Overnight Mail out contract and check
Administration
for King Kat 2024.pdf USPS PO 5197700687, Office Administration 1864400 · TC - Postage 28.75
Connelly Partners Credit Card Credit 45251 JSYExRpt144 Julia Smyth-Young, Credit for erroneous charge, Administration Office Administration 1864000 · TC - Business Expense -19.99
Page 21 of 62
Williamsburg Tourism Council
FY2024 Expense Transaction Details
July 1, 2023 through June 30, 2024
Name Type Date Num Memo Segment Group Account - Description Amount
Connelly Partners Credit Card Credit 45251 JSYExRpt144 Julia Smyth-Young, Credit for erroneous charge, Administration Office Administration 1864000 · TC - Business Expense -19.99
USPS Credit Card Charge 45255 DOExpRpt153 Daniela Owen, Adobe for team ADOBE *ACROPRO SUBS,
Administration Office Administration 1860400 · TC - Memberships (Corporate) 276.91
Adobe Credit Card Charge 45255 JSYExRpt144 Julia Smyth-Young, Flight to and from Travel South Other
International
Sales &tradeshow
Marketing in Tennessee, International Sales & Marketing 0460500 · Travel (International) 752.40
Adobe Credit Card Charge 45256 JAExpRpt155 Josue Ayala, Office Supplies, Administration Office Administration 1864100 · TC - Office Supplies 242.12
Adobe Credit Card Charge 45256 JCExpRpt157 Jennifer Case, Monthly digital subscription NYTimes*NYTimes
Administration
disc, Office Administration 1860400 · TC - Memberships (Corporate) 4.00
Delta Bill 45257 203571 Load Data File X 1 @ 18.5 ea. October Destination Marketing Destination Marketing 1766030 · Inquiry Fulfillment 18.50
Walmart Bill 45257 203571 Postage and Freight Destination Marketing Destination Marketing 1766030 · Inquiry Fulfillment:IF - Postage 445.95
Wall Street Journal Bill 45257 203571 Residential requests X 324 - USPS Address Prep, Ink Jet
Destination
Addressing,
Marketing
Sorting, Hand Assembly, addi... Destination Marketing 1766030 · Inquiry Fulfillment 542.70
Bluegrass Integrated Communications Bill 45257 23461275 112423 Water Delivery for December Administration Office Administration 1864000 · TC - Business Expense 30.23
Bluegrass Integrated Communications Bill 45257 5092 Trunking-2 line phone; Cloud Server; DID Mgmt - December
Administration Office Administration 1864600 · TC - Online Service 684.87
Bluegrass Integrated Communications Credit Card Charge 45257 ExpRpt161 Cimino, Victoria, Flight back to VA from meet with CP,
Administration Office Administration 1860500 · TC - Travel 717.80
Crystal Springs Bill 45257 JCREIMB/MILE 8-10/23 Flying to Little Rock, AR for Advocacy Summit Destination Marketing Destination Marketing 1769200 · Ad Agency:AA - Travel (Staff) 2.82
LiveWire Business Solutions LLC Bill 45257 JCREIMB/MILE 8-10/23 Flying home from Little Rock, AR Advocacy SummitDestination Marketing Destination Marketing 1769200 · Ad Agency:AA - Travel (Staff) 2.82
Delta Bill 45257 JCREIMB/MILE 8-10/23 Photoshoot at Jamestown Settlement Destination Marketing Destination Marketing 1769200 · Ad Agency:AA - Travel (Staff) 5.90
Jennifer Case Bill 45257 JCREIMB/MILE 8-10/23 Candidate Forum Destination Marketing Destination Marketing 1769200 · Ad Agency:AA - Travel (Staff) 9.17
Jennifer Case Bill 45257 JCREIMB/MILE 8-10/23 Photoshoot - includes mileage home to 959 Drivers Lane,
Destination
Newport
Marketing
News, VA Destination Marketing 1769200 · Ad Agency:AA - Travel (Staff) 14.34
Jennifer Case Bill 45257 JCREIMB/MILE 8-10/23 Flying to ESTO Conference Destination Marketing Destination Marketing 1769200 · Ad Agency:AA - Travel (Staff) 15.39
Jennifer Case Bill 45257 JCREIMB/MILE 8-10/23 PHotoshoot at American Revolution Museum Destination Marketing Destination Marketing 1769200 · Ad Agency:AA - Travel (Staff) 19.65
Jennifer Case Bill 45257 JCREIMB/MILE 8-10/23 Returning from ESTO Conference Destination Marketing Destination Marketing 1769200 · Ad Agency:AA - Travel (Staff) 26.86
Jennifer Case Bill 45257 JCREIMB/MILE 8-10/23 Driving to Power of Partnerships Summit in Richmond, VA
Destination Marketing Destination Marketing 1769200 · Ad Agency:AA - Travel (Staff) 30.00
Jennifer Case Bill 45257 JCREIMB/MILE 8-10/23 Driving home from Power of Partnership Summit Destination Marketing Destination Marketing 1769200 · Ad Agency:AA - Travel (Staff) 30.65
Jennifer Case Credit Card Charge 45257 JSYExRpt144 Julia Smyth-Young, Coffee Connect Corporate, no Other
receipt,Sales & Marketing MICE Sales & Marketing 0660500 · Travel (MICE) 12.80
Jennifer Case Bill 45257 REIMB/MILE 11/23 DROPPED DANIELA FROM VA1 SUMMIT AND THEN
Administration
HOME Office Administration 1860500 · TC - Travel 8.78
Jennifer Case Bill 45257 REIMB/MILE 11/23 TOOK JEN HOME FROM VA1 SUMMIT Administration Office Administration 1860500 · TC - Travel 10.94
Starbucks Bill 45257 REIMB/MILE 11/23 LEFT VA1 SUMMIT AND TOOK LORI HOME Administration Office Administration 1860500 · TC - Travel 35.63
Vazquez, Sandra Bill 45257 REIMB/MILE 11/23 COMMUTE TO VA1 SUMMIT Administration Office Administration 1860500 · TC - Travel 35.96
Vazquez, Sandra Bill 45257 REIMB/MILE -11/23 Education First welcome amenities Other Sales & Marketing Group Tour Sales & Marketing 0560500 · Travel (Group) 4.85
Vazquez, Sandra Bill 45257 REIMB/MILE -11/23 Drop of welcome amenities to Zeta group Other Sales & Marketing MICE Sales & Marketing 0660500 · Travel (MICE) 5.37
Vazquez, Sandra Bill 45257 REIMB/MILE -11/23 Dropped off Welcome Amenities for 1st Battalion, 7th
Other
Cavalry
Sales &
Regiment,
Marketing
LZ Xray Veteran Reunion MICE Sales & Marketing 0660500 · Travel (MICE) 9.96
Jennifer McConnell Bill 45257 REIMB/MILE -11/23 VA1 Governors Summit Administration Office Administration 1860500 · TC - Travel 28.62
Jennifer McConnell Bill 45257 REIMB/MILE -11/23 Dropped off swag for AENC to be in the welcome bags
Other
forSales
Visit &
Williamsburg
Marketing to be represented. MICE Sales & Marketing 0660500 · Travel (MICE) 34.06
Jennifer McConnell Bill 45257 REIMB/MILE -11/23 Home from VA1 Governors Summit Administration Office Administration 1860500 · TC - Travel 35.04
Jennifer McConnell Bill 45257 REIMB/MILE/EXP 11-23 Coffee at Summit Administration Office Administration 1860550 · TC - Meals & Entertainment 10.22
Jennifer McConnell Bill 45257 REIMB/MILE/EXP 11-23 Travel to VA-1 Governors Summit Administration Office Administration 1860500 · TC - Travel 35.70
Jennifer McConnell Bill 45257 REIMB/MILE/EXP 11-23 Attending VA1 Governors Summit Administration Office Administration 1860500 · TC - Travel 41.00
Ottarson, Lori Bill 45258 203572 Bulk requests - 3 @ 5.25 each Destination Marketing Destination Marketing 1766030 · Inquiry Fulfillment 15.75
Ottarson, Lori Bill 45258 203572 Postage and Freight Destination Marketing Destination Marketing 1766030 · Inquiry Fulfillment:IF - Postage 48.46
Ottarson, Lori Bill 45258 203572 Client Storage - 4 brochures @ 21.50 each October 2023
Destination Marketing Destination Marketing 1766030 · Inquiry Fulfillment:IF - Collateral 86.00
Bluegrass Integrated Communications Bill 45258 89236 DE Hosting - December Destination Marketing Destination Marketing 1764600 · Online Services 450.00
Bluegrass Integrated Communications Bill 45258 89236 DE Maintenance - December Destination Marketing Destination Marketing 1764600 · Online Services 810.00
Bluegrass Integrated Communications Credit Card Charge 45258 JAExpRpt155 Josue Ayala, Office supplies, Administration Office Administration 1864100 · TC - Office Supplies 100.55
Miles Partnership LLC Credit Card Charge 45258 JSYExRpt144 Julia Smyth-Young, Parking during dinner, no receipt,
Other Sales & Marketing MICE Sales & Marketing 0660500 · Travel (MICE) 12.00
Miles Partnership LLC Credit Card Charge 45258 JSYExRpt144 Julia Smyth-Young, SYTA Carolyn Dinner. Detailed Other
receiptSales
attached.
& Marketing
Check written for (copy attac... Group Tour Sales & Marketing 0564510 · Sales Calls (Group) 123.35
Staples Credit Card Charge 45259 DOExpRpt153 Daniela Owen, Cookies for Mallorys gift basket SQ Public
*CELLI'S
Relations
CHOCOLATE CHI, Destination Marketing 1769400 · Public Relations Firm:PR - Promotional Items 35.52
ColPark Credit Card Charge 45259 JCExpRpt157 Jennifer Case, Monthly Digital subscription D J*WALL-ST-JOURNAL,
Administration Office Administration 1860400 · TC - Memberships (Corporate) 4.00
Tupelo Honey Cafe Credit Card Charge 45259 JSYExRpt144 Julia Smyth-Young, Connect Corporate DC.pdf GRAND
OtherHYATT
Sales & Marketing
WASHINGTON, MICE Sales & Marketing 0660500 · Travel (MICE) 900.71
Celli's Chocolate Chip Bill 45260 2338 Telephone conference .4 hours @ 275.00 Administration Office Administration 1862100 · TC - Legal & Accounting 110.00
New York Times Bill 45260 2338 Prepared draft letter .5 hours @ 275.00 Administration Office Administration 1862100 · TC - Legal & Accounting 137.50
Grand Hyatt Bill 45260 2338 Attended Board Meeting and related preparation and travel
Administration
1.5 Hours @ 275.00 Office Administration 1862100 · TC - Legal & Accounting 412.50
Eppes-Hudson Law, PLLC Bill 45260 40550 November Snap Widget Destination Marketing Destination Marketing 1764600 · Online Services:Online - Hosting 6.56
Eppes-Hudson Law, PLLC Bill 45260 40552 fedex 11/1 Janet Cuttle to Karlis Rekeviks@11th Street
Destination
Workshop
Marketing
($25.03) Destination Marketing 1769100 · Paid Media:PM - Print 25.03
Eppes-Hudson Law, PLLC Bill 45260 40552 WTC '2023 Misc Mrktng Rqsts' Printing: 4x9" Trifold Brochure
Destination(10005),
Marketing
shipping to WTC & BlueGras... Destination Marketing 1769100 · Paid Media:PM - Print 3,405.00
Connelly Partners Bill 45260 40558 AdSwerve (cc) Destination Marketing Destination Marketing 1769100 · Paid Media:PM - Digital (Display & Video) 2,506.75
Connelly Partners Bill 45260 40558 GumGum, Inc. Destination Marketing Destination Marketing 1769100 · Paid Media:PM - Digital (Display & Video) 14,056.83
Connelly Partners Bill 45260 40558 OAREX Funding, LLC Destination Marketing Destination Marketing 1769100 · Paid Media:PM - Digital (Display & Video) 19,932.00
Connelly Partners Bill 45260 40558 VistaGraphics, Inc. (cc) Destination Marketing Destination Marketing 1769100 · Paid Media:PM - Digital (Display & Video) 20,000.00
Connelly Partners Bill 45260 40558 Travelzoo Inc. Destination Marketing Destination Marketing 1769100 · Paid Media:PM - Digital (Display & Video) 22,854.04
Connelly Partners Bill 45260 40558 Roku, Inc. Destination Marketing Destination Marketing 1769100 · Paid Media:PM - Digital (Display & Video) 30,685.28
Page 22 of 62
Williamsburg Tourism Council
FY2024 Expense Transaction Details
July 1, 2023 through June 30, 2024
Name Type Date Num Memo Segment Group Account - Description Amount
Connelly Partners Bill 45260 40558 Travelzoo Inc. Destination Marketing Destination Marketing 1769100 · Paid Media:PM - Digital (Display & Video) 31,350.03
Connelly Partners Bill 45260 40558 VistaGraphics, Inc. (cc) Destination Marketing Destination Marketing 1769100 · Paid Media:PM - Digital (Display & Video) 33,333.00
Connelly Partners Bill 45260 40558 VistaGraphics, Inc. (cc) Destination Marketing Destination Marketing 1769100 · Paid Media:PM - Digital (Display & Video) 33,333.00
Connelly Partners Bill 45260 40558 Sirius XM Radio Inc. (cc) Destination Marketing Destination Marketing 1769100 · Paid Media:PM - Digital (Display & Video) 35,194.37
Connelly Partners Bill 45260 40558 Sojern, Inc (cc) Destination Marketing Destination Marketing 1769100 · Paid Media:PM - Digital (Display & Video) 44,161.00
Connelly Partners Bill 45260 40559 2023 Q1/2 Paid Search Media November - Google LLC
Destination Marketing Destination Marketing 1769100 · Paid Media:PM - SEM ( SEO & Content) 21,613.09
Connelly Partners Bill 45260 40560 Naylor, LLC Destination Marketing Destination Marketing 1769100 · Paid Media:PM - Print 1,479.50
Connelly Partners Bill 45260 40560 Premier Travel Media Destination Marketing Destination Marketing 1769100 · Paid Media:PM - Print 3,055.75
Connelly Partners Bill 45260 40560 VistaGraphics, Inc Destination Marketing Destination Marketing 1769100 · Paid Media:PM - Print 4,695.00
Connelly Partners Bill 45260 40561 VistaGraphics, Inc (cc) - November Order 45771 Inv.
Destination
14918-M Marketing Destination Marketing 1769100 · Paid Media:PM - Co-Op Program 3,125.00
Connelly Partners Bill 45260 40561 VistaGraphics, Inc (cc) - November Order 46736 Inv.
Destination
14931-M Marketing Destination Marketing 1769100 · Paid Media:PM - Co-Op Program 3,125.00
Connelly Partners Bill 45260 40561 VistaGraphics, Inc (cc) - November Order 45822 Inv.
Destination
67323-R Marketing Destination Marketing 1769100 · Paid Media:PM - Co-Op Program 5,000.00
The Colonial Williamsburg Foundation Bill 45260 40562 TikTok Inc Destination Marketing Destination Marketing 1769100 · Paid Media:PM - Social Ads 8,727.23
Williamsburg Hotel & Motel Association Bill 45260 40562 Meta Platforms, Inc. Destination Marketing Destination Marketing 1769100 · Paid Media:PM - Social Ads 18,748.42
Yorktown Battlefield & Visitor Center Bill 45260 40563 Programmatic Media Fee Destination Marketing Destination Marketing 1769100 · Paid Media:PM - Digital (Display & Video) 2,591.20
Connelly Partners Bill 45260 40563 23-WTC-0406 - 2023 Q3/4 Programmatic Take Over Media
Destination
- November
Marketing Destination Marketing 1769100 · Paid Media:PM - Digital (Display & Video) 14,683.47
Connelly Partners Bill 45260 40566 s.flory exp rpt - 11/15 purchased (1) additional ticket for
Destination
content creator
MarketingBeatriz Lange's holi... Destination Marketing 1769100 · Paid Media:PM - Influencers 9.40
Connelly Partners Bill 45260 40566 s.flory exp rpt - 11/9 purchased (1) ticket for Sweethaven
Destination
Christmas
Marketing
event on behalf of creator ... Destination Marketing 1769100 · Paid Media:PM - Influencers 9.40
Connelly Partners Bill 45260 40566 s.flory exp rpt - 11/8 purchased (2) tickets to Sweethaven
Destination
Lavender
Marketing
Christmas Event in Willamsbu... Destination Marketing 1769100 · Paid Media:PM - Influencers 18.80
Connelly Partners Bill 45260 40566 s.flory exp rpt - 11/9 purchased (2) tickets for African
Destination
American Marketing
Williamsburg Walking tour on b... Destination Marketing 1769100 · Paid Media:PM - Influencers 44.52
Connelly Partners Bill 45260 40566 s.flory exp rpt - 11/10 purchased (2) tickets for Williamsburg
Destination
Walking
Marketing
Tour on behalf of influen... Destination Marketing 1769100 · Paid Media:PM - Influencers 44.52
Connelly Partners Bill 45260 40566 s.flory exp rpt - 11/15 purchased (2) tickets for Christmas
Destination
tour Marketing
Williamsburg Walking Tours on b... Destination Marketing 1769100 · Paid Media:PM - Influencers 44.52
Connelly Partners Bill 45260 40566 WTC '2023 Influencer Pymts' Travel exps for 11/2 - 11/6/23
Destination
FAM trip
Marketing
to Williamsburg, VA by Travi... Destination Marketing 1769100 · Paid Media:PM - Influencers 6,527.15
Connelly Partners Bill 45260 40567 WTC 'FY24 Simpleview Maintenance' SimpleSupport 5
Destination
website support
Marketing11/1 - 12/31/23 for VisitWilli... Destination Marketing 1764600 · Online Services:Online - Maintenance 1,000.00
Connelly Partners Bill 45260 93880 Public Relations Service November 2023 Public Relations Destination Marketing 1769400 · Public Relations Firm:PR - Agency Fee 15,000.00
Connelly Partners Credit Card Charge 45260 JSYExRpt144 Julia Smyth-Young, Gas for rental car for Connect inOther
DC, no
Sales
receipt.
& Marketing
Waiting for Wawa to get bac... MICE Sales & Marketing 0660500 · Travel (MICE) 30.00
Connelly Partners Credit Card Charge 45260 JSYExRpt144 Julia Smyth-Young, Parking while traveling to DC for
Other
Connect
Salesin&DC. No
Marketing
receipt., MICE Sales & Marketing 0660500 · Travel (MICE) 35.00
Percepture Credit Card Charge 45260 JSYExRpt144 Julia Smyth-Young, Gas for rental car for Connect inOther
DC, no
Sales
receipt.
& Marketing
Waiting for Wawa to get bac... MICE Sales & Marketing 0660500 · Travel (MICE) 48.49
Wawa General Journal 45260 Payroll-TC Paychex Payroll Processing Fee Administration Office Administration 1864000 · TC - Business Expense 205.38
Richmond Parking General Journal 45260 Payroll-TC Employer Contribution - 401K (2% Contribution) Labor & Benefits Employee Wages & Benefits 1853100 · TC - Retirement 797.07
Wawa General Journal 45260 Payroll-TC Employer Contribution - 401K (EE Matching) Labor & Benefits Employee Wages & Benefits 1853100 · TC - Retirement 2,138.84
Paychex General Journal 45260 Payroll-TC Tourism FICA / FUTA / SUTA Labor & Benefits Employee Wages & Benefits 1852000 · TC - Payroll Taxes 2,420.26
Principal Financial Group General Journal 45260 Payroll-TC Tourism Gross Salary plus bonus Labor & Benefits Employee Wages & Benefits 1850000 · TC - Salaries 39,853.84
Principal Financial Group General Journal 45260 TC_PAY_ACC Payroll Processing Fees Administration Office Administration 1864000 · TC - Business Expense 82.00
Paychex General Journal 45260 TC_PAY_ACC Tourism FICA / FUTA / SUTA Labor & Benefits Employee Wages & Benefits 1852000 · TC - Payroll Taxes 968.00
Paychex General Journal 45260 TC_PAY_ACC Retirement Contribution Labor & Benefits Employee Wages & Benefits 1853100 · TC - Retirement 1,174.00
Paychex General Journal 45260 TC_PAY_ACC Tourism Gross Salaries Labor & Benefits Employee Wages & Benefits 1850000 · TC - Salaries 15,942.00
Principal Financial Group Bill 45261 40826 Sojern, Inc (cc) - December 2022. Stripe: charge linked to
Destination
another
Marketing
invoice - credit issued Destination Marketing 1769100 · Paid Media:PM - Digital (Display & Video) -241.82
Paychex Bill 45261 40826 Integral Ad Science (fn) Destination Marketing Destination Marketing 1769100 · Paid Media:PM - Digital (Display & Video) 733.40
0 Bill 45261 40826 Travelzoo.Inc. Destination Marketing Destination Marketing 1769100 · Paid Media:PM - Digital (Display & Video) 3,845.00
Connelly Partners Bill 45261 40826 Priceline.com LLC Destination Marketing Destination Marketing 1769100 · Paid Media:PM - Digital (Display & Video) 4,820.00
Connelly Partners Bill 45261 40826 Priceline.com LLC Destination Marketing Destination Marketing 1769100 · Paid Media:PM - Digital (Display & Video) 9,942.37
Connelly Partners Bill 45261 40826 Nexxen, Inc. Destination Marketing Destination Marketing 1769100 · Paid Media:PM - Digital (Display & Video) 15,380.00
Connelly Partners Bill 45261 40826 TripAdvisor, LLC Destination Marketing Destination Marketing 1769100 · Paid Media:PM - Digital (Display & Video) 48,229.55
Connelly Partners Bill 45261 40833 WTC '2023 Influencer Pymts' FAM visit 11/30 - 12/4/23 by
Destination
BritnyMarketing
McKibben to Willamsburg, VA incl... Destination Marketing 1769100 · Paid Media:PM - Influencers 4,000.00
Connelly Partners Bill 45261 40833 WTC '2023 Influencer Pymts' FAM trip 11/29 - 12/2 by
Destination
Mallory Erin to
Marketing
Williamsburg, VA incl Insta... Destination Marketing 1769100 · Paid Media:PM - Influencers 70,000.00
Connelly Partners Bill 45261 5107 Trunking-2 line phone; Cloud Server; DID Mgmt - December
Administration Office Administration 1864600 · TC - Online Service 322.50
Connelly Partners Bill 45261 B198020894B 100 Black Fanny packs + rush shipping Other Sales & Marketing Group Tour Sales & Marketing 0564200 · Materials (Group) 725.84
Connelly Partners Bill 45261 B198020895A Black Fanny Packs 100 Other Sales & Marketing MICE Sales & Marketing 0664200 · Materials (MICE) 518.14
LiveWire Business Solutions LLC Credit Card Charge 45261 DOExpRpt153 Daniela Owen, Breakfast with Britny COLUMN 15 Public
COFFEE, Relations Destination Marketing 1769400 · Public Relations Firm:PR - Fam Tours 7.66
Proforma Think Ink General Journal 45261 EMP_BEN-TC Anthem Invoice - ER Charges Vision Labor & Benefits Employee Wages & Benefits 1853000 · TC - Insurance Benefits 65.70
Proforma Think Ink General Journal 45261 EMP_BEN-TC Anthem Invoice - ER Charges Dental Labor & Benefits Employee Wages & Benefits 1853000 · TC - Insurance Benefits 296.85
Column15 General Journal 45261 EMP_BEN-TC Anthem Invoice - ER Charges Medical Labor & Benefits Employee Wages & Benefits 1853000 · TC - Insurance Benefits 9,425.03
Anthem Credit Card Charge 45261 ExpRpt162 Jennifer McConnell, Alex with Viajes site visit duringOther
GrandSales &
Illumination,
Marketing International Sales & Marketing 0462200 · Meetings (International) 1,409.26
Anthem General Journal 45261 IT_SOFT_ADM Adobe License Administration Office Administration 1864000 · TC - Business Expense -354.81
Anthem General Journal 45261 IT_SOFT_ADM Certify License Administration Office Administration 1864000 · TC - Business Expense -126.00
Williamsburg Inn General Journal 45261 IT_SOFT_ADM Certify License Administration Office Administration 1864900 · Interest Expense 5.20
Adobe General Journal 45261 IT_SOFT_ADM Adobe License Administration Office Administration 1864900 · Interest Expense 31.01
Page 23 of 62
Williamsburg Tourism Council
FY2024 Expense Transaction Details
July 1, 2023 through June 30, 2024
Name Type Date Num Memo Segment Group Account - Description Amount
Emburse, Inc. General Journal 45261 IT_SOFT_ADM Certify License Administration Office Administration 1864620 · TC - Admin IT Software 122.44
Emburse, Inc. General Journal 45261 IT_SOFT_ADM Adobe License Administration Office Administration 1864620 · TC - Admin IT Software 329.64
Adobe General Journal 45261 IT_SOFT_MRK Pantheon Web License Destination Marketing Destination Marketing 1764600 · Online Services:Online - Hosting -1,227.25
Emburse, Inc. General Journal 45261 IT_SOFT_MRK Image Relay License Destination Marketing Destination Marketing 1764600 · Online Services:Online - Support Technologies -1,115.66
Adobe General Journal 45261 IT_SOFT_MRK Image Relay License Destination Marketing Destination Marketing 1764600 · Online Services:Online - Software Interest 182.66
Pantheon General Journal 45261 IT_SOFT_MRK Pantheon Web License Destination Marketing Destination Marketing 1764600 · Online Services:Online - Software Interest 200.95
Connelly Partners General Journal 45261 IT_SOFT_MRK Image Relay License Destination Marketing Destination Marketing 1764600 · Online Services:Online - Support Technologies 994.87
Connelly Partners General Journal 45261 IT_SOFT_MRK Pantheon Web License Destination Marketing Destination Marketing 1764600 · Online Services:Online - Hosting 1,103.07
Pantheon General Journal 45261 IT_SOFT_MRK Simpleview CRM License Destination Marketing Destination Marketing 1764600 · Online Services:Online - Software Licenses 1,537.17
Connelly Partners General Journal 45261 IT_SOFT_MRK Simpleview Web License Destination Marketing Destination Marketing 1764600 · Online Services:Online - Software Licenses 1,957.98
Pantheon General Journal 45261 IT_SOFT_MRK Zartico License Destination Marketing Destination Marketing 1764600 · Online Services:Online - Software Licenses 8,393.18
Connelly Partners Credit Card Charge 45261 JSYExRpt144 Julia Smyth-Young, NATIONAL CAR RENTAL Car Rental
Other for
Sales &
Connect
Marketing
Corporate in DC, MICE Sales & Marketing 0660500 · Travel (MICE) 349.71
Connelly Partners Credit Card Charge 45261 JSYExRpt144 Julia Smyth-Young, Destination Travel with Vicki, Administration Office Administration 1860500 · TC - Travel 662.80
Zartico, Inc Bill 45261 KK 2024 CO-OP Co-Op Marketing Agreement, King Kat -catfish tournament
Other Sales
February
& Marketing
16 & 17, 2024 (2 Day) Sports Sales & Marketing 0760100 · Co-Op Marketing (Sports) 20,000.00
National Car Rental General Journal 45261 LEASE_EXP Canon photocopier Lease Administration Office Administration 1864900 · Interest Expense 20.25
Delta General Journal 45261 LEASE_EXP Canon photocopier Administration Office Administration 1872010 · Depreciation Exp (Equip Lease) 278.31
AMW Promotions LLC - King Kat General Journal 45261 RENT_EXP Office lease Administration Office Administration 1864900 · Interest Expense 102.28
Great America Financial Services General Journal 45261 RENT_EXP Office services fees Administration Office Administration 086480T · Rent - T 2,916.67
Great America Financial Services General Journal 45261 RENT_EXP Office lease Administration Office Administration 1872020 · Depreciation Exp (Office Lease) 5,480.25
Williamsburg Area Chamber of Commerce Credit Card Charge 45261 SVExpRpt154 Vazquez, Sandra, Indeed 86197942 Comms manager
Administration
posting, Office Administration 1868000 · TC - Recruiting 45.00
Williamsburg Area Chamber of Commerce General Journal 45261 TC_PAY_ACCR Tourism Gross Salaries Labor & Benefits Employee Wages & Benefits 1850000 · TC - Salaries -15,942.00
Williamsburg Area Chamber of Commerce General Journal 45261 TC_PAY_ACCR Retirement Contribution Labor & Benefits Employee Wages & Benefits 1853100 · TC - Retirement -1,174.00
Indeed General Journal 45261 TC_PAY_ACCR Tourism FICA / FUTA / SUTA Labor & Benefits Employee Wages & Benefits 1852000 · TC - Payroll Taxes -968.00
Paychex General Journal 45261 TC_PAY_ACCR Payroll Processing Fees Administration Office Administration 1864000 · TC - Business Expense -82.00
Principal Financial Group General Journal 45261 TC-DEPR TC Assets Depreciation Exp Administration Office Administration 1872000 · Depreciation Exp (Owned Equip) 120.86
Paychex Credit Card Charge 45262 JAExpRpt155 Josue Ayala, ICONTACT subscription, Administration Office Administration 1860400 · TC - Memberships (Corporate) 350.00
Paychex Credit Card Charge 45263 JCExpRpt157 Jennifer Case, SQ *UVC INC US Travel Association Comms
Destination
Meeting,
Marketing Destination Marketing 1769200 · Ad Agency:AA - Travel (Staff) 10.68
0 Credit Card Charge 45263 JSYExRpt144 Julia Smyth-Young, Pretzels and Vitamin Water, Other Sales & Marketing International Sales & Marketing 0460500 · Travel (International) 7.56
IContact Credit Card Charge 45263 JSYExRpt144 Julia Smyth-Young, Travel South International TennOther
waterSales
12.3.pdf
& Marketing
SHELLIS NEWS ST2240, International Sales & Marketing 0460500 · Travel (International) 9.56
Uber Credit Card Charge 45263 JSYExRpt144 Julia Smyth-Young, Viajes group Alex. Kevin. Sophia.
Other
Julia.
Sales
Itemized
& Marketing
receipt attached. No ABC..p... Group Tour Sales & Marketing 0566040 · Client Site Visits (Group) 241.60
Hudson Airport Vendor Credit Card Charge 45264 JCExpRpt157 Jennifer Case, US Travel Association Comms Meeting
Destination
UBER TRIP,
Marketing Destination Marketing 1769200 · Ad Agency:AA - Travel (Staff) 10.82
Hudson Airport Vendor Bill 45264 REIMB/MILE 11/23 Purchase cookies for Mallory's basket and dropped off
Public
basket
Relations
to the lodge Destination Marketing 1769400 · Public Relations Firm:PR - Travel (Staff) 3.41
Le Yaca Bill 45264 REIMB/MILE 11/23 Partner Visit With olde Town Pizza and Pasta Public Relations Destination Marketing 1769400 · Public Relations Firm:PR - Travel (Staff) 4.59
Uber Bill 45264 REIMB/MILE 11/23 drop off Britny's basket to Kingsmill Public Relations Destination Marketing 1769400 · Public Relations Firm:PR - Travel (Staff) 7.21
Daniela Owen Bill 45264 REIMB/MILE 11/23 Pick up pop up banner Public Relations Destination Marketing 1769400 · Public Relations Firm:PR - Travel (Staff) 8.58
Daniela Owen Bill 45264 REIMB/MILE 11/23 Meet India FAM in Jamestowne Public Relations Destination Marketing 1769400 · Public Relations Firm:PR - Travel (Staff) 9.69
Daniela Owen Bill 45264 REIMB/MILE 11/23 To attend ribbon cutting Public Relations Destination Marketing 1769400 · Public Relations Firm:PR - Travel (Staff) 9.83
Daniela Owen Bill 45264 REIMB/MILE 11/23 Meet Travis in Yorktown Public Relations Destination Marketing 1769400 · Public Relations Firm:PR - Travel (Staff) 10.22
Daniela Owen Bill 45264 REIMB/MILE 11/23 Meet India FAM in Yorktown Public Relations Destination Marketing 1769400 · Public Relations Firm:PR - Travel (Staff) 10.22
Daniela Owen Bill 45264 REIMB/MILE 11/23 Meet India FAM in CW Public Relations Destination Marketing 1769400 · Public Relations Firm:PR - Travel (Staff) 19.78
Daniela Owen Bill 45264 REIMB/MILE 11/23 Meet India FAM in CW again Public Relations Destination Marketing 1769400 · Public Relations Firm:PR - Travel (Staff) 19.78
Daniela Owen Bill 45264 REIMB/MILE 11/23 drive to VA1 conference Public Relations Destination Marketing 1769400 · Public Relations Firm:PR - Travel (Staff) 33.54
Daniela Owen Bill 45264 REIMB/MILE 11/23 Thankful For You Travel Event at Norfolk Airport Public Relations Destination Marketing 1769400 · Public Relations Firm:PR - Travel (Staff) 39.56
Daniela Owen Bill 45265 643220 ACCE Life AD&D/Long Term Disability - December Labor & Benefits Employee Wages & Benefits 1853000 · TC - Insurance Benefits 1,295.01
Daniela Owen Bill 45265 B198021398A Various Swag Material for Baskets. Public Relations Destination Marketing 1769400 · Public Relations Firm:PR - Promotional Items 6,609.27
Daniela Owen Credit Card Charge 45265 JAExpRpt167 Josue Ayala, Subscription, Administration Office Administration 1860400 · TC - Memberships (Corporate) 20.00
Assn of Chamber of Commerce Exec Credit Card Charge 45265 JAExpRpt167 Josue Ayala, Shredder for office because old one sounds
Administration
like dying dog., Office Administration 1864100 · TC - Office Supplies 59.39
Proforma Think Ink Credit Card Charge 45265 JCExpRpt166 Jennifer Case, AMTRAK MOBIL3380920512525 US Travel
Destination
Comms
Marketing
Meeting - change fee, Destination Marketing 1769200 · Ad Agency:AA - Travel (Staff) 3.00
New York Times Credit Card Charge 45265 JCExpRpt166 Jennifer Case, CHICK-FIL-A #04502 US Travel Comms
Destination
meeting Meals,
Marketing Destination Marketing 1769200 · Ad Agency:AA - Travel (Staff) 3.69
Amazon Credit Card Charge 45265 JCExpRpt166 Jennifer Case, CHICK-FIL-A #04502 US Travel Comms
Destination
Meeting meals,
Marketing Destination Marketing 1769200 · Ad Agency:AA - Travel (Staff) 7.63
Amtrak.com Credit Card Charge 45265 JCExpRpt166 Jennifer Case, UBER TRIP US Travel Association Comms
Destination
Meeting,
Marketing Destination Marketing 1769200 · Ad Agency:AA - Travel (Staff) 9.92
Chick-fil-A Credit Card Charge 45265 JCExpRpt166 Jennifer Case, Cab for US Travel Association Comms
Destination
Meeting No
Marketing
Receipt, Destination Marketing 1769200 · Ad Agency:AA - Travel (Staff) 16.73
Chick-fil-A Credit Card Charge 45265 JCExpRpt166 Jennifer Case, CORNER BAKERY 0096 US Travel Comms
Destination
Meeting
Marketing
Meals, Destination Marketing 1769200 · Ad Agency:AA - Travel (Staff) 16.99
Uber Credit Card Charge 45265 JCExpRpt166 Jennifer Case, Parking at Amtrak for US Travel Assoc
Destination
Comms meeting
Marketing
- No receipt, Destination Marketing 1769200 · Ad Agency:AA - Travel (Staff) 30.60
SQ *UVC INC Credit Card Charge 45265 JCExpRpt166 Jennifer Case, TST* TATTE BAKERY - CITY USTravel
Public
Comms
Relations
Meeting meals, Destination Marketing 1769400 · Public Relations Firm:PR - Travel (Staff) 30.80
Corner Bakery 0096 Credit Card Charge 45265 JCExpRpt166 Jennifer Case, CAPITAL BURGER 0213400 U S Travel
Destination
Association
Marketing
Comms Meeting Meals, Destination Marketing 1769200 · Ad Agency:AA - Travel (Staff) 32.34
Parkingcom Credit Card Charge 45265 JCExpRpt166 Jennifer Case, SOI 38 Dinner- split between 5 -this is my
Destination
portion of
Marketing
the bill, Destination Marketing 1769200 · Ad Agency:AA - Travel (Staff) 39.26
TST* Tatte Bakery - City Credit Card Charge 45265 JCExpRpt166 Jennifer Case, US Travel Association Comms Meeting
Destination
MARRIOTTMarketing
MARQUIS WASH, Destination Marketing 1769200 · Ad Agency:AA - Travel (Staff) 964.70
Page 24 of 62
Williamsburg Tourism Council
FY2024 Expense Transaction Details
July 1, 2023 through June 30, 2024
Name Type Date Num Memo Segment Group Account - Description Amount
The Capital Burger Credit Card Charge 45265 JSYExRpt169 Julia Smyth-Young, Travel South International Tradeshow
Other Sales &
transportation
Marketing
12.5, International Sales & Marketing 0460500 · Travel (International) 14.44
SOI Credit Card Charge 45265 JSYExRpt169 Julia Smyth-Young, UBER EATS UberEats. Travel Other
Itemized
Sales
receipt,
& Marketing International Sales & Marketing 0460500 · Travel (International) 24.94
Marriott Credit Card Charge 45265 JSYExRpt169 Julia Smyth-Young, Taxi for Travel South tradeshow,
Other Sales & Marketing International Sales & Marketing 0460500 · Travel (International) 42.00
Uber Credit Card Charge 45265 JSYExRpt169 Julia Smyth-Young, Client Dinner during Travel South
Other Sales
International.
& Marketing
Itemized receipt attached., International Sales & Marketing 0465900 · Special Events (International) 51.08
Jimmy John's Bill 45265 REIMB/EXP 11/23 CP Meeting Administration Office Administration 1860500 · TC - Travel 25.83
Bluff City Taxi Bill 45265 REIMB/EXP 11/23 USTA Meeting Administration Office Administration 1860500 · TC - Travel 30.20
Catherine & Mary's Bill 45265 REIMB/EXP 11/23 USTA Meeting Administration Office Administration 1860500 · TC - Travel 33.98
Cimino, Victoria Bill 45265 REIMB/EXP 11/23 USTA Meeting Administration Office Administration 1860500 · TC - Travel 46.18
Cimino, Victoria Bill 45265 REIMB/EXP 11/23 CP Meeting Administration Office Administration 1860500 · TC - Travel 67.36
Cimino, Victoria Credit Card Charge 45265 VCExpRpt165 Cimino, Victoria, HUDSON ST1417 Water to drink before
Administration
flight to Boston to meet with CP for 2024 ... Office Administration 1860550 · TC - Meals & Entertainment 5.75
Cimino, Victoria Credit Card Charge 45265 VCExpRpt165 Cimino, Victoria, Meals from Hudson before flying to Boston
Administration
to meet with CP, Office Administration 1860550 · TC - Meals & Entertainment 12.59
Cimino, Victoria Credit Card Charge 45265 VCExpRpt165 Cimino, Victoria, Cab Fare for Boston meeting with CP,
Administration Office Administration 1860500 · TC - Travel 29.35
Hudson Airport Vendor Credit Card Charge 45266 JSYExRpt169 Julia Smyth-Young, 3.00 tip Destination Travel Boston 12.7
Administration
pm uber.pdf UBER TRIP, Office Administration 1860500 · TC - Travel 3.00
Hudson Airport Vendor Credit Card Charge 45266 JSYExRpt169 Julia Smyth-Young, Diet Pepsi. Pretzels. Airport. Travel
OtherSouth
Sales &
International.
Marketing 12.6.pdf MEM TRIP ... International Sales & Marketing 0460500 · Travel (International) 7.44
CreativeMobile Credit Card Charge 45266 JSYExRpt169 Julia Smyth-Young, Transportation for Travel SouthOther
International
Sales &Tradeshow
Marketing in Memphis 12.6.23, International Sales & Marketing 0460500 · Travel (International) 11.44
Uber Credit Card Charge 45266 JSYExRpt169 Julia Smyth-Young, Transportation for Travel SouthOther
International
Sales &Tradeshow
Marketing in Memphis 12.6.23, International Sales & Marketing 0460500 · Travel (International) 14.44
Paradies Airport Shops Credit Card Charge 45266 JSYExRpt169 Julia Smyth-Young, Transportation for Travel SouthOther
International
Sales &Tradeshow
Marketing in Memphis 12.6.23, International Sales & Marketing 0460500 · Travel (International) 45.00
Uber Credit Card Charge 45266 JSYExRpt169 Julia Smyth-Young, Hyatt Centric Lodging and roomOther
service/water
Sales & Travel
Marketing
South International Trade... International Sales & Marketing 0460500 · Travel (International) 812.55
Uber Bill 45267 237271 2023 Annual Investment Other Sales & Marketing International Sales & Marketing 0460400 · Memberships (International) 15,367.58
Uber Bill 45267 256630 2024 Membership January 2024 to December 2024Other Sales & Marketing International Sales & Marketing 0460400 · Memberships (International) 15,698.00
Hyatt Centric Credit Card Charge 45267 JAExpRpt167 Josue Ayala, Supplies for office FOOD LION #0196,Administration Office Administration 1864100 · TC - Office Supplies 4.33
Destinations International Credit Card Charge 45267 JCExpRpt166 Jennifer Case, VENETIAN/PALAZZO ROOM RS, Destination Marketing Destination Marketing 1769200 · Ad Agency:AA - Travel (Staff) 160.72
Destinations International Credit Card Charge 45267 JSYExRpt169 Julia Smyth-Young, No receipt. Water and pretzels for
Other
travel.,
Sales & Marketing International Sales & Marketing 0460500 · Travel (International) 8.45
Chesapeake Bank Credit Card Charge 45267 JSYExRpt169 Julia Smyth-Young, 9.00 Tip Travel South International
Other
Uber
Sales
to &
airport
Marketing
with tip12.7.pdf UBER TRIP, International Sales & Marketing 0460500 · Travel (International) 9.00
Venetian/Palazzo Room RS Credit Card Charge 45267 JSYExRpt169 Julia Smyth-Young, Charles Phillip Taxi Boston 12.07.23.pdf
Administration
Destination Market trip with Vicki, Office Administration 1860500 · TC - Travel 29.00
Richmond Parking Credit Card Charge 45267 JSYExRpt169 Julia Smyth-Young, Parking during Travel South Other
tradeshow,
Sales & Marketing International Sales & Marketing 0460500 · Travel (International) 48.00
Uber Bill 45268 1243235 December monthly service expense. Administration Office Administration 1864000 · TC - Business Expense 134.82
Uber Credit Card Charge 45268 DOExpRpt163 Daniela Owen, Lunch with Charlotte and her daughter
Public
TST*
Relations
WAYPOINT SEAFOOD & G, Destination Marketing 1769400 · Public Relations Firm:PR - Fam Tours 61.82
Richmond Parking Credit Card Charge 45268 JSYExRpt169 Julia Smyth-Young, UBER TRIP 12.5 Uber trip 3.00Other
tip.pdf,
Sales & Marketing International Sales & Marketing 0460500 · Travel (International) 3.00
Emburse, Inc. Credit Card Charge 45268 JSYExRpt169 Julia Smyth-Young, Destination Travel in Boston heading
Administration
to Airport for Williamsburg, Office Administration 1860500 · TC - Travel 11.67
Waypoint Seafood & Grill Credit Card Charge 45269 JAExpRpt167 Josue Ayala, SUBSCRIPTION, Administration Office Administration 1860400 · TC - Memberships (Corporate) 8.95
Uber Credit Card Charge 45269 JSYExRpt169 Julia Smyth-Young, Destination Travel with Vicki, Administration Office Administration 1860500 · TC - Travel 13.01
Uber Credit Card Charge 45269 JSYExRpt169 Julia Smyth-Young, Transportation for Destination Travel/CP
Administration
Marketing, Office Administration 1860500 · TC - Travel 14.69
Davis Media LLC Credit Card Charge 45269 JSYExRpt169 Julia Smyth-Young, Parking during Boston trip with Vicki for
Administration
Destination Market, Office Administration 1860500 · TC - Travel 33.00
Uber Credit Card Charge 45269 JSYExRpt169 Julia Smyth-Young, Lodging for Destination Market trip with
Administration
Vicki, Office Administration 1860500 · TC - Travel 1,351.06
Uber Credit Card Charge 45269 VCExpRpt165 Cimino, Victoria, Airport parking for Tampa DI event RIC
Administration
PARKING, Office Administration 1860500 · TC - Travel 94.00
Richmond Parking Credit Card Charge 45269 VCExpRpt165 Cimino, Victoria, FAIRMONT COPLEY PLAZA, Administration Office Administration 1860500 · TC - Travel 2,046.05
Fairmont Credit Card Charge 45270 VCExpRpt165 Cimino, Victoria, NO RECEIPT, Administration Office Administration 1860400 · TC - Memberships (Corporate) 1.00
Richmond Parking Bill 45271 14997-M Freight for palette shipment of Guides to Bluegrass Destination
Distribution in
Marketing
August 2023 Destination Marketing 1766030 · Inquiry Fulfillment:IF - Collateral 400.92
Fairmont Bill 45271 24-V-187 FY24 Membership for the Civil War Trails Administration Office Administration 1860400 · TC - Memberships (Corporate) 600.00
Daily Press / Virginia Gazette Credit Card Charge 45271 JAExpRpt167 Josue Ayala, EXTRA SPACE 7490, Administration Office Administration 1864000 · TC - Business Expense 295.00
VistaGraphics Inc Credit Card Charge 45271 VCExpRpt165 Cimino, Victoria, Water to drink before flying to Tampa for
Administration
DI event HUDSON ST1417, Office Administration 1860550 · TC - Meals & Entertainment 5.75
Civil War Trails, Inc Bill 45271 WTC1123 November Services - 4.0 billable hours @ 125 per hour
Labor & Benefits Employee Wages & Benefits 1862000 · TC - Consulting Services 500.00
Extraspace Credit Card Charge 45272 DOExpRpt163 Daniela Owen, Online Digital Marketing Certificate ECORNELL,
Administration Office Administration 1860200 · TC - Training 3,699.00
Hudson Airport Vendor Credit Card Charge 45272 JMExpRpt168 Jennifer McConnell, No receipt. This was not supposed
Otherto be
Sales
on&here.
Marketing
Personal. I will pay for it., Group Tour Sales & Marketing 0564200 · Materials (Group) 14.99
Weinstein, Richard Credit Card Charge 45272 JMExpRpt168 Jennifer McConnell, Turndown treats for site visit guests
Otherfrom
Sales
VMA
& and
Marketing
Grand Classroom, Group Tour Sales & Marketing 0566040 · Client Site Visits (Group) 16.70
Cornell University Credit Card Charge 45272 JMExpRpt168 Jennifer McConnell, WAL-MART #5754 Milk for turndown
Other Sales
treats&for site
Marketing
visits.pdf, Group Tour Sales & Marketing 0566040 · Client Site Visits (Group) 28.24
Amazon Credit Card Charge 45272 JMExpRpt168 Jennifer McConnell, Turndown treats for site visit guests
OtherVMA
Salesand
& Grand
Marketing
Classroom, Group Tour Sales & Marketing 0566040 · Client Site Visits (Group) 32.10
Mama Hollands Credit Card Charge 45272 VCExpRpt165 Cimino, Victoria, Water for hydration at for DI board LE
Administration
MERIDIEN TAMPA, Office Administration 1860500 · TC - Travel 5.00
Walmart Credit Card Charge 45272 VCExpRpt165 Cimino, Victoria, Lodging for Tampa trip LE MERIDIEN
Administration
TAMPA, Office Administration 1860500 · TC - Travel 388.97
Mama Hollands Credit Card Charge 45272 VCExpRpt165 Cimino, Victoria, Lodging during DI board MARRIOTT TAMPA
Administration
WATERSI, Office Administration 1860500 · TC - Travel 712.82
Le Méridien Bill 45273 65498365 Copier Lease Expense Administration Office Administration 1864000 · TC - Business Expense 7.88
Le Méridien Bill 45273 65498365 2023 Williamsburg City Prop Tax / Photocopier Lease
Administration Office Administration 1864000 · TC - Business Expense 163.88
Marriott Credit Card Charge 45273 JCExpRpt166 Jennifer Case, DI Marketing and Communications Summit
Destination
Destination
Marketing
Marketing Ass, Destination Marketing 1769200 · Ad Agency:AA - Travel (Staff) 1,290.00
Great America Financial Services Credit Card Charge 45273 JMExpRpt168 Jennifer McConnell, Hilton Richmond Downton Valet
Other
for VMA
Sales &
Expo.pdf
Marketing
HILTON RICHMOND DTOWN, Group Tour Sales & Marketing 0560500 · Travel (Group) 15.00
Great America Financial Services Credit Card Charge 45273 JSYExRpt169 Julia Smyth-Young, VMA Expo in Richmond. JennieOther
McConnell
Sales &
stay in
Marketing
the room instead of Julia SMyt... Group Tour Sales & Marketing 0565010 · Trade Shows (Group) 169.00
Virginia Department of Taxation Bill 45274 145783 Connect Sports 2024 Other Sales & Marketing Sports Sales & Marketing 0765010 · Trade Shows (Sports) 4,450.00
Virginia Department of Taxation Bill 45274 145783 Connect Diversity and DC Winter Marketplace 2024Other Sales & Marketing MICE Sales & Marketing 0665010 · Trade Show (MICE) 8,900.00
Page 25 of 62
Williamsburg Tourism Council
FY2024 Expense Transaction Details
July 1, 2023 through June 30, 2024
Name Type Date Num Memo Segment Group Account - Description Amount
Virginia Department of Taxation Bill 45274 145800 eTourism Summit 2024 Registration for Daniela and Jennifer
Administration
Case. Office Administration 1860500 · TC - Travel 3,190.00
Tarsus Connect LLC Credit Card Charge 45274 JAExpRpt167 Josue Ayala, Creamer for office TRADER JOE S #657,
Administration Office Administration 1864100 · TC - Office Supplies 3.52
Tarsus Connect LLC Credit Card Charge 45274 JMExpRpt168 Jennifer McConnell, VMA Site Visit Lunch at Jamestown,
Other Sales & Marketing Group Tour Sales & Marketing 0566040 · Client Site Visits (Group) 119.97
Tarsus Connect LLC Credit Card Charge 45274 JSYExRpt169 Julia Smyth-Young, VMA Site Visit. Itemized receiptOther
attached,
Sales & Marketing Group Tour Sales & Marketing 0566040 · Client Site Visits (Group) 824.35
Trader Joes Credit Card Charge 45274 SVExpRpt164 Vazquez, Sandra, TARGET 00011619 GC for door contest
Administration
winner, Office Administration 1864000 · TC - Business Expense 55.00
Virginia Department of Taxation Credit Card Charge 45274 VCExpRpt165 Cimino, Victoria, Food to eat in Tampa during DI event. TPA
Administration
TAMPA BAY, Office Administration 1860550 · TC - Meals & Entertainment 18.65
Virginia Department of Taxation Credit Card Charge 45274 VCExpRpt165 Cimino, Victoria, Parking in Richmond while in Tampa for
Administration
DI event RIC PARKING, Office Administration 1860500 · TC - Travel 75.00
Virginia Department of Taxation Bill 45275 1455 Playeasy for Destinations Gold Subscription 1 year from
Other1-1-24
Sales &
to 12-31
Marketing
-24 Sports Sales & Marketing 0760400 · Memberships (Sports) 4,995.00
Paradies Lagardere Bill 45275 40572 WTC '2023 Mrktng' Final bal due for shipping cratesDestination
produced in Nov.
Marketing
(3) for 3D sets: 'Mobjack',... Destination Marketing 1769300 · Production - Destination Mkt:Prod - Services 11,911.75
Richmond Parking Check 45275 558701 Direct Deposit was returned for account change error
Labor
in &
numbers.
Benefits
Net pay made by check to emplo... Employee Wages & Benefits 1850000 · TC - Salaries 5,002.34
PlayOn Inc Credit Card Charge 45275 DOExpRpt163 Daniela Owen, COOKIE CHRIS Cookies for Taryns Public
basket,Relations Destination Marketing 1769400 · Public Relations Firm:PR - Promotional Items 20.15
Connelly Partners Credit Card Charge 45275 JMExpRpt168 Jennifer McConnell, AROMAS 1781 CAFE Grand Other
Classroom
Sales &
Aromas
Marketing
Coffees and Muffin itemized receipt ...Group Tour Sales & Marketing 0566040 · Client Site Visits (Group) 44.96
Jennifer Case Credit Card Charge 45275 JMExpRpt168 Jennifer McConnell, AROMAS 1781 CAFE Grand Other
Classroom
Sales &
Aromas
Marketing
Box lunch invoice and receipt.pdf, Group Tour Sales & Marketing 0566040 · Client Site Visits (Group) 149.10
Cookie Chris Credit Card Charge 45275 JMExpRpt168 Jennifer McConnell, KINGS ARMS TAVERN Kings Arms
Other Sales
Tavern&Grand
Marketing
Classroom Site Visit Itemized Rece...Group Tour Sales & Marketing 0566040 · Client Site Visits (Group) 621.07
Aromas General Journal 45275 Payroll-TC Paychex Payroll Processing Fee Administration Office Administration 1864000 · TC - Business Expense 218.12
Aromas General Journal 45275 Payroll-TC Employer Contribution - 401K (2% Contribution) Labor & Benefits Employee Wages & Benefits 1853100 · TC - Retirement 1,632.07
King's Arm Tavern General Journal 45275 Payroll-TC Tourism FICA / FUTA / SUTA Labor & Benefits Employee Wages & Benefits 1852000 · TC - Payroll Taxes 3,664.14
Paychex General Journal 45275 Payroll-TC Employer Contribution - 401K (EE Matching) Labor & Benefits Employee Wages & Benefits 1853100 · TC - Retirement 4,246.34
Principal Financial Group General Journal 45275 Payroll-TC Tourism Gross Salary plus bonus Labor & Benefits Employee Wages & Benefits 1850000 · TC - Salaries 81,609.97
Paychex Credit Card Charge 45276 JAExpRpt167 Josue Ayala, Zoom subscription, Administration Office Administration 1860400 · TC - Memberships (Corporate) 16.79
Principal Financial Group Bill 45278 40551 (3) URL Domain Renewals visitwilliamsburg.com, Destination
williamsburgcivilwar.com
Marketing and civilwarwilliamsburg... Destination Marketing 1764600 · Online Services 105.48
Paychex Bill 45278 40553 2023 Email Development 2023 Destination Marketing Destination Marketing 1769200 · Ad Agency:AA - Creative 202.00
Zoom Video Communications Inc Bill 45278 40554 23-WTC-0093 - 2023 fluent360 Consulting Costs - December
Destination Marketing Destination Marketing 1769200 · Ad Agency:AA - Strategy/Planning/Analytic 12,651.37
Connelly Partners Bill 45278 40555 FY24 Agency Fee - December 2023 Destination Marketing Destination Marketing 1769200 · Ad Agency:AA - Account Mgt 186,666.67
Connelly Partners Bill 45278 40556 Integral Ad Science (fn) Destination Marketing Destination Marketing 1769100 · Paid Media:PM - Digital (Display & Video) 856.47
Connelly Partners Bill 45278 40556 Priceline.com LLC Destination Marketing Destination Marketing 1769100 · Paid Media:PM - Digital (Display & Video) 1,800.00
Connelly Partners Bill 45278 40556 Priceline.com LLC Destination Marketing Destination Marketing 1769100 · Paid Media:PM - Digital (Display & Video) 9,091.00
Connelly Partners Bill 45278 40556 Nexxen Inc. Destination Marketing Destination Marketing 1769100 · Paid Media:PM - Digital (Display & Video) 15,380.00
Connelly Partners Bill 45278 40556 GumGum, Inc. Destination Marketing Destination Marketing 1769100 · Paid Media:PM - Digital (Display & Video) 19,290.25
Connelly Partners Bill 45278 40564 23-WTC-0283 - FY24 Quarterly Industry Email Deployment
Destination
October
Marketing
2023 to December 2023 Destination Marketing 1769200 · Ad Agency:AA - Creative 570.00
Connelly Partners Bill 45278 9952068608 Surcharges and Other Charges & Credits (Equipment)
Administration Office Administration 1864500 · TC - Phone -55.40
Connelly Partners Bill 45278 9952068608 Credit remaing on overpayment from removal of late fee
Administration
from prior period. Office Administration 1864500 · TC - Phone -0.13
Connelly Partners Bill 45278 9952068608 Late fee due to timing of processing Administration Office Administration 1864500 · TC - Phone 7.00
Verizon Wireless Bill 45278 9952068608 Taxes, Governmental Surcharges & Fees Administration Office Administration 1864500 · TC - Phone 12.03
Verizon Wireless Bill 45278 9952068608 Equipment Charges Administration Office Administration 1864500 · TC - Phone 277.70
Verizon Wireless Bill 45278 9952068608 Nov 19 - Dec 18, 2023 Wireless Administration Office Administration 1864500 · TC - Phone 360.00
Verizon Wireless Credit Card Charge 45278 JMExpRpt168 Jennifer McConnell, RCMA Emerge Tradeshow SanOther
Antonio
Sales
Carpet
& Marketing
Padding, MICE Sales & Marketing 0665010 · Trade Show (MICE) 173.20
Verizon Wireless Bill 45278 REIMB/MILE 12/23 Driving to Amtrak station for US Travel Assoc. Comms
Destination
Meeting in
Marketing
Washington, DC Destination Marketing 1769200 · Ad Agency:AA - Travel (Staff) 33.99
Verizon Wireless Credit Card Charge 45278 VCExpRpt165 Cimino, Victoria, Food for VW Christmas party TST* AMBER
Administration
OX PUBLIC HOUS, Office Administration 1860550 · TC - Meals & Entertainment 132.00
FernExpo Bill 45279 0011869-IN Professional fees - December 2023 Destination Marketing Destination Marketing 1761000 · Research:Research - Market Mix Study 16,500.00
Jennifer Case Bill 45279 2024SUMMERTRNMNT CO-OP Marketing agreement - 2024 Summer Celebration
Other Sales
Lacrosse
& Marketing
Tournament Sports Sales & Marketing 0760100 · Co-Op Marketing (Sports) 2,500.00
Amber Ox Public House Bill 45279 239411 2023 Annual Investment - Individual pledge Administration Office Administration 1864000 · TC - Business Expense 500.00
Strategic Marketing & Research Credit Card Charge 45279 JMExpRpt168 Jennifer McConnell, EDLEN RCMA Emerge ElectricOther
San Sales
Antonio
& Marketing
Tradeshow EDLEN ELECTRICAL - SA, MICE Sales & Marketing 0665010 · Trade Show (MICE) 98.00
Capitol Lacrosse LLC Credit Card Charge 45279 JMExpRpt168 Jennifer McConnell, Kamalakis NCMC Site Visit Woodlands.pdf
Other Sales & Marketing
WOODLANDS, Group Tour Sales & Marketing 0566040 · Client Site Visits (Group) 134.16
Destinations International Credit Card Charge 45279 JMExpRpt168 Jennifer McConnell, Presley NCMC Site Visit Woodlands.pdf
Other Sales &
WOODLANDS,
Marketing Group Tour Sales & Marketing 0566040 · Client Site Visits (Group) 134.16
Edlen Event Service Credit Card Charge 45279 JMExpRpt168 Jennifer McConnell, Morris NCMC Site Visit Woodlands.pdf
Other Sales &
WOODLANDS,
Marketing Group Tour Sales & Marketing 0566040 · Client Site Visits (Group) 134.16
Williamsburg Woodlands Credit Card Charge 45279 JMExpRpt168 Jennifer McConnell, Holiday Tea Site Visit NCMC Mary
Other
Presley,
Sales & Marketing Group Tour Sales & Marketing 0566040 · Client Site Visits (Group) 337.92
Williamsburg Woodlands General Journal 45279 PayChex_RTN Paychex returned funds for Jennifer Case direct deposit
Labor & Benefits Employee Wages & Benefits 1850000 · TC - Salaries -5,002.34
Williamsburg Woodlands Bill 45279 REIMB/MILE 12/23 Meet Britny at Column 15 Public Relations Destination Marketing 1769400 · Public Relations Firm:PR - Travel (Staff) 3.14
Williamsburg Inn Bill 45279 REIMB/MILE 12/23 Meet Taryn for dinner Public Relations Destination Marketing 1769400 · Public Relations Firm:PR - Travel (Staff) 4.59
Paychex Bill 45279 REIMB/MILE 12/23 Meet Charlotte at Waypoint seafood and grill for lunch
Public Relations Destination Marketing 1769400 · Public Relations Firm:PR - Travel (Staff) 4.85
Daniela Owen Bill 45279 REIMB/MILE 12/23 Pick up A-frame from American Rev. Museum Public Relations Destination Marketing 1769400 · Public Relations Firm:PR - Travel (Staff) 5.63
Daniela Owen Bill 45279 REIMB/MILE 12/23 Drop off Taryn's gift basket Public Relations Destination Marketing 1769400 · Public Relations Firm:PR - Travel (Staff) 7.21
Daniela Owen Bill 45279 REIMB/MILE 12/23 Pick up A-frame from American Rev. Museum, takePublic
back to
Relations
office Destination Marketing 1769400 · Public Relations Firm:PR - Travel (Staff) 7.99
Daniela Owen Bill 45279 REIMB/MILE 12/23 Drop off A-frame for content creator Public Relations Destination Marketing 1769400 · Public Relations Firm:PR - Travel (Staff) 9.69
Daniela Owen Bill 45279 REIMB/MILE 12/23 Meet Charlotte in Yorktown and pick up A-frame from
Public
Alina in
Relations
Yorktown Destination Marketing 1769400 · Public Relations Firm:PR - Travel (Staff) 11.53
Daniela Owen Bill 45279 REIMB/MILE 12/23 Meet Mallory at Sweethaven Public Relations Destination Marketing 1769400 · Public Relations Firm:PR - Travel (Staff) 16.11
Daniela Owen Bill 45279 REIMB/MILE 12/23 Meet Taryn in Yorktown Public Relations Destination Marketing 1769400 · Public Relations Firm:PR - Travel (Staff) 17.16
Page 26 of 62
Williamsburg Tourism Council
FY2024 Expense Transaction Details
July 1, 2023 through June 30, 2024
Name Type Date Num Memo Segment Group Account - Description Amount
Daniela Owen Bill 45279 REIMB/MILE 12/23 Meet Taryn at VR64 Public Relations Destination Marketing 1769400 · Public Relations Firm:PR - Travel (Staff) 24.76
Daniela Owen Bill 45280 204166 Load Data File X 185 @ 18.5 ea. November Destination Marketing Destination Marketing 1766030 · Inquiry Fulfillment 18.50
Daniela Owen Bill 45280 204166 Residential requests X 185- USPS Address Prep, Ink Jet
Destination
Addressing,
Marketing
Sorting, Hand Assembly, addi... Destination Marketing 1766030 · Inquiry Fulfillment 309.88
Daniela Owen Bill 45280 204166 Postage and Freight Destination Marketing Destination Marketing 1766030 · Inquiry Fulfillment:IF - Postage 738.15
Bluegrass Integrated Communications Credit Card Charge 45280 DOExpRpt163 Daniela Owen, Gift baskets for FAMs AMZN Mktp Public
US*LX3LC5GN3,
Relations Destination Marketing 1769400 · Public Relations Firm:PR - Promotional Items 74.96
Bluegrass Integrated Communications General Journal 45280 EXP_REIM SYTA Client Entertainment Reimbursement Other Sales & Marketing Group Tour Sales & Marketing 0564510 · Sales Calls (Group) -10.50
Bluegrass Integrated Communications Credit Card Charge 45280 JAExpRpt167 Josue Ayala, Plates and paper towels FOOD LION #0196,
Administration Office Administration 1864100 · TC - Office Supplies 12.70
Amazon Credit Card Charge 45280 JSYExRpt169 Julia Smyth-Young, Comms position coffee meet up with
Administration
candidate.pdf ILLY CAFFE WILLIAMSBURG, Office Administration 1868000 · TC - Recruiting 8.38
Julia Smyth-Young Bill 45280 RCMA2024 RCMA Emerge 2024 San Antoniao "Virginia Row" Other Sales & Marketing MICE Sales & Marketing 0665010 · Trade Show (MICE) 41.86
Chesapeake Bank Bill 45280 VC-REIMB/EXP-12/14 Uber ride for DI Trip Administration Office Administration 1860500 · TC - Travel 19.70
Illy Bill 45280 VC-REIMB/EXP-12/14 Uber ride Boston Trip for Connelly Meeting Administration Office Administration 1860500 · TC - Travel 25.10
City of Hampton Bill 45280 VC-REIMB/EXP-12/14 Uber ride Boston Trip for Connelly Meeting Administration Office Administration 1860500 · TC - Travel 25.17
Cimino, Victoria Bill 45280 VC-REIMB/EXP-12/14 Uber ride Boston Trip for Connelly Meeting Administration Office Administration 1860500 · TC - Travel 25.76
Cimino, Victoria Bill 45280 VC-REIMB/EXP-12/14 Uber ride Boston Trip for Connelly Meeting Administration Office Administration 1860500 · TC - Travel 26.05
Cimino, Victoria Bill 45280 VC-REIMB/EXP-12/14 Uber ride for DI Trip Administration Office Administration 1860500 · TC - Travel 39.64
Cimino, Victoria Bill 45280 VC-REIMB/EXP-12/14 Uber ride Boston Trip for Connelly Meeting Administration Office Administration 1860500 · TC - Travel 57.38
Cimino, Victoria Bill 45280 VC-REIMB/EXP-12/14 Uber ride for DI Trip Administration Office Administration 1860500 · TC - Travel 60.32
Cimino, Victoria Bill 45280 VC-REIMB/EXP-12/14 Cost to change to earlier departure Administration Office Administration 1860500 · TC - Travel 300.00
Cimino, Victoria Credit Card Charge 45281 DOExpRpt163 Daniela Owen, Finishing brand management certificate
Administration
ECORNELL, Office Administration 1860200 · TC - Training 3,900.00
Cimino, Victoria Bill 45282 204167 Fulfillment - Per Line Item - additional case Destination Marketing Destination Marketing 1766030 · Inquiry Fulfillment 3.00
Cimino, Victoria Bill 45282 204167 Bulk requests - 8 @ 3.50 each rather than @ 4.75 each
Destination
per the contract
Marketing Destination Marketing 1766030 · Inquiry Fulfillment 28.00
Cornell University Bill 45282 204167 Client Storage - 4 brochures @ Charged 18.50 each rather
Destination
than the
Marketing
contract price of 22.50 each N... Destination Marketing 1766030 · Inquiry Fulfillment:IF - Collateral 74.00
Bluegrass Integrated Communications Bill 45282 204167 Postage and Freight Destination Marketing Destination Marketing 1766030 · Inquiry Fulfillment:IF - Postage 222.84
Bluegrass Integrated Communications Bill 45282 23461275122223 Water Delivery for January Administration Office Administration 1864000 · TC - Business Expense 30.23
Bluegrass Integrated Communications Credit Card Charge 45284 JCExpRpt166 Jennifer Case, Subscription NYTimes*NYTimes disc,
Administration Office Administration 1860400 · TC - Memberships (Corporate) 4.00
Bluegrass Integrated Communications Credit Card Charge 45285 DOExpRpt163 Daniela Owen, Adobe for team ADOBE *ACROPRO SUBS,
Administration Office Administration 1860400 · TC - Memberships (Corporate) 276.91
Crystal Springs Credit Card Credit 45286 JSYExRpt169 Julia Smyth-Young, Refund. No receipt. Changed ABA
Other
flight
Sales
plans
& due
Marketing
to Vicki's going away party., Group Tour Sales & Marketing 0560500 · Travel (Group) -357.20
The Newyork Times Credit Card Charge 45287 JCExpRpt166 Jennifer Case, Subscription D J*WALL-ST-JOURNAL,
Administration Office Administration 1860400 · TC - Memberships (Corporate) 4.00
Adobe Credit Card Charge 45287 JSYExRpt169 Julia Smyth-Young, Julia RIC to ABA rebooking.pngOther
AMERICAN
Sales & Marketing
AIR0018042678896, Group Tour Sales & Marketing 0560500 · Travel (Group) 349.70
Delta Credit Card Charge 45287 JSYExRpt169 Julia Smyth-Young, DELTA AIR *********8927, Other Sales & Marketing Group Tour Sales & Marketing 0560500 · Travel (Group) 634.40
Wall Street Journal Credit Card Charge 45289 JAExpRpt167 Josue Ayala, Calendars for office GO CALENDARS SR3212,
Administration Office Administration 1864100 · TC - Office Supplies 62.85
American Airlines General Journal 45289 Payroll-TC Paychex Payroll Processing Fee Administration Office Administration 1864000 · TC - Business Expense 197.86
Delta General Journal 45289 Payroll-TC Employer Contribution - 401K (2% Contribution) Labor & Benefits Employee Wages & Benefits 1853100 · TC - Retirement 859.50
Go! Retail Group General Journal 45289 Payroll-TC Tourism FICA / FUTA / SUTA Labor & Benefits Employee Wages & Benefits 1852000 · TC - Payroll Taxes 2,079.35
Paychex General Journal 45289 Payroll-TC Employer Contribution - 401K (EE Matching) Labor & Benefits Employee Wages & Benefits 1853100 · TC - Retirement 2,366.93
Principal Financial Group General Journal 45289 Payroll-TC Tourism Gross Salary plus bonus Labor & Benefits Employee Wages & Benefits 1850000 · TC - Salaries 39,853.84
Paychex Credit Card Charge 45290 JMExpRpt168 Jennifer McConnell, WOODLANDS Kamalakis NCMC
Other
SiteSales
Visit & Marketing
Woodlands.pdf, Group Tour Sales & Marketing 0566040 · Client Site Visits (Group) 134.16
Principal Financial Group Credit Card Charge 45290 JMExpRpt168 Jennifer McConnell, Morris NCMC Site Visit Woodlands.pdf
Other Sales &
WOODLANDS,
Marketing Group Tour Sales & Marketing 0566040 · Client Site Visits (Group) 134.16
Paychex Credit Card Charge 45290 JMExpRpt168 Jennifer McConnell, Presley NCMC Site Visit Woodlands.pdf
Other Sales &
WOODLANDS,
Marketing Group Tour Sales & Marketing 0566040 · Client Site Visits (Group) 134.16
Williamsburg Woodlands Bill 45291 40822 December OOP Costs - Migration, Hosting, Licensing
Destination Marketing Destination Marketing 1764600 · Online Services:Online - Hosting 6.56
Williamsburg Woodlands Bill 45291 40823 (3) Domain Renewals explorewilliamsburg.com, explorewilliamsburg.net
Destination Marketingand explorewilliamsburg.org. Destination Marketing 1764600 · Online Services 107.48
Williamsburg Woodlands Bill 45291 40827 Integral Ad Science (fn) Destination Marketing Destination Marketing 1769100 · Paid Media:PM - Digital (Display & Video) 716.31
Connelly Partners Bill 45291 40827 Local Daily Media Destination Marketing Destination Marketing 1769100 · Paid Media:PM - Digital (Display & Video) 1,500.00
Connelly Partners Bill 45291 40827 AdSwerve (cc) Destination Marketing Destination Marketing 1769100 · Paid Media:PM - Digital (Display & Video) 2,463.81
Connelly Partners Bill 45291 40827 Travelzoo, Inc. Destination Marketing Destination Marketing 1769100 · Paid Media:PM - Digital (Display & Video) 5,647.00
Connelly Partners Bill 45291 40827 VistaGraphics, Inc. (cc) Destination Marketing Destination Marketing 1769100 · Paid Media:PM - Digital (Display & Video) 10,000.00
Connelly Partners Bill 45291 40827 Nexxen, Inc. Destination Marketing Destination Marketing 1769100 · Paid Media:PM - Digital (Display & Video) 15,380.00
Connelly Partners Bill 45291 40827 GumGum, Inc. Destination Marketing Destination Marketing 1769100 · Paid Media:PM - Digital (Display & Video) 15,543.17
Connelly Partners Bill 45291 40827 OAREX Funding, LLC Destination Marketing Destination Marketing 1769100 · Paid Media:PM - Digital (Display & Video) 19,080.50
Connelly Partners Bill 45291 40827 Roku, Inc. Destination Marketing Destination Marketing 1769100 · Paid Media:PM - Digital (Display & Video) 31,430.00
Connelly Partners Bill 45291 40827 Sirius XM Radio Inc. (cc) Destination Marketing Destination Marketing 1769100 · Paid Media:PM - Digital (Display & Video) 32,805.65
Connelly Partners Bill 45291 40827 VistaGraphics, Inc. (cc) Destination Marketing Destination Marketing 1769100 · Paid Media:PM - Digital (Display & Video) 33,333.00
Connelly Partners Bill 45291 40827 TripAdvisor, LLC Destination Marketing Destination Marketing 1769100 · Paid Media:PM - Digital (Display & Video) 34,521.57
Connelly Partners Bill 45291 40827 Sojern, Inc (cc) number transposed on invoice as .20
Destination
cents. corrected
Marketing
in entry. Destination Marketing 1769100 · Paid Media:PM - Digital (Display & Video) 44,161.02
Connelly Partners Bill 45291 40828 2023 Q1/2 Paid Search Media December- Google LLC
Destination Marketing Destination Marketing 1769100 · Paid Media:PM - SEM ( SEO & Content) 20,803.93
Connelly Partners Bill 45291 40829 TikTok Inc Destination Marketing Destination Marketing 1769100 · Paid Media:PM - Social Ads 6,649.66
Connelly Partners Bill 45291 40829 Meta Platforms, Inc. Destination Marketing Destination Marketing 1769100 · Paid Media:PM - Social Ads 25,303.14
Connelly Partners Bill 45291 40830 Kenilworth Media Inc Destination Marketing Destination Marketing 1769100 · Paid Media:PM - Print 1,890.00
Page 27 of 62
Williamsburg Tourism Council
FY2024 Expense Transaction Details
July 1, 2023 through June 30, 2024
Name Type Date Num Memo Segment Group Account - Description Amount
Connelly Partners Bill 45291 40830 Miles Partnership LLLP Destination Marketing Destination Marketing 1769100 · Paid Media:PM - Print 15,950.00
Connelly Partners Bill 45291 40831 VistaGraphics, Inc (cc) - December Order 46736 - Inv. #
Destination
15132-M
Marketing Destination Marketing 1769100 · Paid Media:PM - Co-Op Program 3,125.00
Connelly Partners Bill 45291 40834 s.flory exp rpt - 11/29 (3) tickets for Christmas Williamsburg
Destination
Walking
Marketing
Tour on behalf of Taryn N... Destination Marketing 1769100 · Paid Media:PM - Influencers 84.80
Connelly Partners Bill 45291 40834 s.flory exp rpt - 12/7 (2) massages at Spa of Colonial
Destination
Williamsburg on
Marketing
behalf of Charlotte Simps... Destination Marketing 1769100 · Paid Media:PM - Influencers 402.60
The Colonial Williamsburg Foundation Bill 45291 40834 WTC '2023 Influencer Pymts' Travel exps 10/21, 10/28,
Destination
11/4, 12/2 -
Marketing
12/4 & 12/10/23 for Beatriz C... Destination Marketing 1769100 · Paid Media:PM - Influencers 574.89
Connelly Partners Bill 45291 40834 WTC '2023 Influencer Pymts' Travel exps 10/17, 10/21,
Destination
10/23, 10/24,
Marketing
10/29, 11/4, 11/5, 11/7, 11/... Destination Marketing 1769100 · Paid Media:PM - Influencers 756.00
Connelly Partners Bill 45291 40834 WTC '2023 Influencer Pymts' FAM trips 10/21, 10/28, 11/4,
Destination
12/2 - 12/4
Marketing
& 12/10/23 by Beatriz Coim... Destination Marketing 1769100 · Paid Media:PM - Influencers 3,500.00
Connelly Partners Bill 45291 40834 WTC '2023 Influencer Pymts' FAM trip Oct - Dec 2023 by
Destination
Sean Smith
Marketing
to Williamsburg, VA incl 80 hi... Destination Marketing 1769100 · Paid Media:PM - Influencers 4,000.00
Connelly Partners Bill 45291 40834 WTC '2023 Influencer Pymts' Travel exps 12/6 - 12/20/23
Destination
for Charlotte
Marketing
Simpson FAM trip to Willia... Destination Marketing 1769100 · Paid Media:PM - Influencers 5,286.61
Connelly Partners Bill 45291 40834 WTC '2023 Influencer Pymts' FAM trip 12/6 - 12/10 by
Destination
CharlotteMarketing
Simpson to Williamsburg, VA incl ... Destination Marketing 1769100 · Paid Media:PM - Influencers 7,000.00
Connelly Partners Bill 45291 40834 WTC '2023 Influencer Pymts' FAM trips Oct - Dec 2023 by
Destination
AlinaMarketing
Zubanova to Williamsburg, VA incl ... Destination Marketing 1769100 · Paid Media:PM - Influencers 10,000.00
Connelly Partners Bill 45291 40834 WTC '2023 Influencer Pymts' Final 50% due for Taryn
Destination
Newton FAM
Marketing
trip to Williamsburg, VA on 12/15... Destination Marketing 1769100 · Paid Media:PM - Influencers 30,000.00
Connelly Partners Bill 45291 93935 Public Relations Service December 2023 Public Relations Destination Marketing 1769400 · Public Relations Firm:PR - Agency Fee 15,000.00
Connelly Partners General Journal 45291 TC_PAY_ACC Payroll Processing Fees Administration Office Administration 1864000 · TC - Business Expense 99.00
Connelly Partners General Journal 45291 TC_PAY_ACC Tourism FICA / FUTA / SUTA Labor & Benefits Employee Wages & Benefits 1852000 · TC - Payroll Taxes 1,040.00
Percepture General Journal 45291 TC_PAY_ACC Retirement Contribution Labor & Benefits Employee Wages & Benefits 1853100 · TC - Retirement 1,613.00
Paychex General Journal 45291 TC_PAY_ACC Tourism Gross Salaries Labor & Benefits Employee Wages & Benefits 1850000 · TC - Salaries 19,927.00
Principal Financial Group Bill 45292 10291723 Alliance Gold Membership - 01/24 through 12/24 Other Sales & Marketing MICE Sales & Marketing 0660400 · Membership (MICE) 5,000.00
City of Williamsburg Bill 45292 1267829 January monthly service expense. Administration Office Administration 1864000 · TC - Business Expense 134.82
James City County Bill 45292 41067 Priceline.com LLC Destination Marketing Destination Marketing 1769100 · Paid Media:PM - Digital (Display & Video) 4,800.00
York County Bill 45292 41067 Priceline.com LLC Destination Marketing Destination Marketing 1769100 · Paid Media:PM - Digital (Display & Video) 5,012.00
Emburse, Inc. Bill 45292 41068 23-WTC-0406 - 2023 Q3/4 Programmatic Take Over Media
Destination
- November
Marketingdifference due to CP billing error. Destination Marketing 1769100 · Paid Media:PM - Co-Op Program 1.11
Connelly Partners Bill 45292 41076 WTC '2023 Influencer Pymts' Travel exps 11/30 - 12/4/23
Destination
for Britny
Marketing
McKibben FAM trip to Williams... Destination Marketing 1769100 · Paid Media:PM - Influencers 2,340.42
Connelly Partners Bill 45292 41076 WTC '2023 Influencer Pymts' Travel exps 11/29 - 12/2/23
Destination
for Mallory
Marketing
Ervin FAM trip to Williamsbu... Destination Marketing 1769100 · Paid Media:PM - Influencers 6,716.91
Connelly Partners Bill 45292 41077 WTC '2023 Influencer Pymts' Travel exps 11/5, 11/7, 12/8,
Destination
12/9 &
Marketing
12/6/23 for Alina Zubanova FAM ... Destination Marketing 1769100 · Paid Media:PM - Influencers 449.59
Connelly Partners Bill 45292 41077 WTC '2023 Influencer Pymts' Travel exps 12/17 -12/19/23
Destination
for Taryn
Marketing
Newton FAM trip to Williamsbur... Destination Marketing 1769100 · Paid Media:PM - Influencers 3,955.59
Connelly Partners Bill 45292 5052 Trunking-2 line phone; Cloud Server; DID Mgmt - November
Administration
- Received on time, somehow overlooked ... Office Administration 1864600 · TC - Online Service 684.87
Connelly Partners Bill 45292 5134 Trunking-2 line phone; Cloud Server; DID Mgmt - January
Administration Office Administration 1864600 · TC - Online Service 684.87
Connelly Partners Bill 45292 5151 Trunking-2 line phone; Cloud Server; DID Mgmt - January
Administration Office Administration 1864600 · TC - Online Service 322.50
LiveWire Business Solutions LLC Bill 45292 644121 ACCE Life AD&D/Long Term Disability - January Labor & Benefits Employee Wages & Benefits 1853000 · TC - Insurance Benefits 1,295.01
LiveWire Business Solutions LLC Bill 45292 B198021298B Luggage Tags Other Sales & Marketing MICE Sales & Marketing 0664200 · Materials (MICE) 1,978.79
LiveWire Business Solutions LLC Bill 45292 B198021690A 1,000 White Bags Imprinted with Royal Blue Other Sales & Marketing Group Tour Sales & Marketing 0564200 · Materials (Group) 522.65
Assn of Chamber of Commerce Exec Bill 45292 B198022357A 1,000 Navy Tote - Imprinted w/ white Other Sales & Marketing Group Tour Sales & Marketing 0564200 · Materials (Group) 2,083.94
Proforma Think Ink Bill 45292 B198022362A 15 Black Vests w/ White embroidery for ABA Tradeshow
Other Sales & Marketing Group Tour Sales & Marketing 0565010 · Trade Shows (Group) 498.00
Proforma Think Ink General Journal 45292 EMP_BEN-TC Anthem Invoice - ER Charges Vision Labor & Benefits Employee Wages & Benefits 1853000 · TC - Insurance Benefits 65.70
Proforma Think Ink General Journal 45292 EMP_BEN-TC Anthem Invoice - ER Charges Dental Labor & Benefits Employee Wages & Benefits 1853000 · TC - Insurance Benefits 296.85
Proforma Think Ink General Journal 45292 EMP_BEN-TC Anthem Invoice - ER Charges Medical Labor & Benefits Employee Wages & Benefits 1853000 · TC - Insurance Benefits 9,892.22
Anthem General Journal 45292 IT_SOFT_ADM Adobe License Administration Office Administration 1864000 · TC - Business Expense -354.81
Anthem General Journal 45292 IT_SOFT_ADM Certify License Administration Office Administration 1864000 · TC - Business Expense -126.00
Anthem General Journal 45292 IT_SOFT_ADM Certify License Administration Office Administration 1864900 · Interest Expense 4.90
Adobe General Journal 45292 IT_SOFT_ADM Adobe License Administration Office Administration 1864900 · Interest Expense 29.71
Emburse, Inc. General Journal 45292 IT_SOFT_ADM Certify License Administration Office Administration 1864620 · TC - Admin IT Software 122.44
Emburse, Inc. General Journal 45292 IT_SOFT_ADM Adobe License Administration Office Administration 1864620 · TC - Admin IT Software 329.64
Adobe General Journal 45292 IT_SOFT_MRK Simpleview Web License Destination Marketing Destination Marketing 1764600 · Online Services:Online - Maintenance -6,562.50
Emburse, Inc. General Journal 45292 IT_SOFT_MRK Pantheon Web License Destination Marketing Destination Marketing 1764600 · Online Services:Online - Hosting -1,227.25
Adobe General Journal 45292 IT_SOFT_MRK Image Relay License Destination Marketing Destination Marketing 1764600 · Online Services:Online - Support Technologies -1,115.67
Connelly Partners General Journal 45292 IT_SOFT_MRK Image Relay License Destination Marketing Destination Marketing 1764600 · Online Services:Online - Software Interest 178.77
Pantheon General Journal 45292 IT_SOFT_MRK Pantheon Web License Destination Marketing Destination Marketing 1764600 · Online Services:Online - Software Interest 196.65
Connelly Partners General Journal 45292 IT_SOFT_MRK Image Relay License Destination Marketing Destination Marketing 1764600 · Online Services:Online - Support Technologies 994.88
Connelly Partners General Journal 45292 IT_SOFT_MRK Simpleview Web License Destination Marketing Destination Marketing 1764600 · Online Services:Online - Software Interest 1,051.60
Pantheon General Journal 45292 IT_SOFT_MRK Pantheon Web License Destination Marketing Destination Marketing 1764600 · Online Services:Online - Hosting 1,103.07
Connelly Partners General Journal 45292 IT_SOFT_MRK Simpleview CRM License Destination Marketing Destination Marketing 1764600 · Online Services:Online - Software Licenses 1,537.17
Connelly Partners General Journal 45292 IT_SOFT_MRK Simpleview Web License Destination Marketing Destination Marketing 1764600 · Online Services:Online - Software Licenses 1,957.98
Pantheon General Journal 45292 IT_SOFT_MRK Zartico License Destination Marketing Destination Marketing 1764600 · Online Services:Online - Software Licenses 8,393.18
Connelly Partners Credit Card Charge 45292 JAExpRpt167 Josue Ayala, THE NEW YORK TIMES subscription,Administration Office Administration 1860400 · TC - Memberships (Corporate) 20.00
Connelly Partners General Journal 45292 LEASE_EXP Canon photocopier Lease Administration Office Administration 1864900 · Interest Expense 19.55
Zartico, Inc General Journal 45292 LEASE_EXP Canon photocopier Administration Office Administration 1872010 · Depreciation Exp (Equip Lease) 278.31
New York Times General Journal 45292 RENT_EXP Office lease Administration Office Administration 1864900 · Interest Expense 87.78
Page 28 of 62
Williamsburg Tourism Council
FY2024 Expense Transaction Details
July 1, 2023 through June 30, 2024
Name Type Date Num Memo Segment Group Account - Description Amount
Great America Financial Services General Journal 45292 RENT_EXP Office services fees Administration Office Administration 086480T · Rent - T 2,916.67
Great America Financial Services General Journal 45292 RENT_EXP Office lease Administration Office Administration 1872020 · Depreciation Exp (Office Lease) 5,480.26
Williamsburg Area Chamber of Commerce General Journal 45292 TC_PAY_ACCR Tourism Gross Salaries Labor & Benefits Employee Wages & Benefits 1850000 · TC - Salaries -19,927.00
Williamsburg Area Chamber of Commerce General Journal 45292 TC_PAY_ACCR Retirement Contribution Labor & Benefits Employee Wages & Benefits 1853100 · TC - Retirement -1,613.00
Williamsburg Area Chamber of Commerce General Journal 45292 TC_PAY_ACCR Tourism FICA / FUTA / SUTA Labor & Benefits Employee Wages & Benefits 1852000 · TC - Payroll Taxes -1,040.00
Paychex General Journal 45292 TC_PAY_ACCR Payroll Processing Fees Administration Office Administration 1864000 · TC - Business Expense -99.00
Principal Financial Group General Journal 45292 TC-DEPR TC Assets Depreciation Exp Administration Office Administration 1872000 · Depreciation Exp (Owned Equip) 120.86
Paychex Bill 45293 4463053 Payroll Service - Vacation Time Tracking System - December
Administration Office Administration 1864000 · TC - Business Expense 29.00
Paychex Credit Card Charge 45293 JSYExRpt169 Julia Smyth-Young, Commonwealth Conversations with BK
Administration
Fulton GWCC.pdf WILLIALMS* VA, Office Administration 1864000 · TC - Business Expense 500.00
0 Credit Card Charge 45294 JAExpRpt167 Josue Ayala, Subscription, Administration Office Administration 1860400 · TC - Memberships (Corporate) 399.00
Paychex Credit Card Charge 45294 JCExpRpt166 Jennifer Case, Victoria Cimino frames for farewell party
Administration
MICHAELS STORES 5124, Office Administration 1864100 · TC - Office Supplies 45.56
Williamsburg Area Chamber of Commerce Credit Card Charge 45294 JMExpRpt168 Jennifer McConnell, FH* WILLIAMSBURG WALKI Other
Williamsburg
Sales &Walking
Marketing
Tour AATC FAM.pdf, MICE Sales & Marketing 0665900 · Special Events (MICE) 445.20
IContact Bill 45295 14345 Chief Executive Officer Search Fee 1st Installment Administration Office Administration 1868000 · TC - Recruiting 16,666.00
Michaels Bill 45295 26256336 Balance due for November 20th Board meeting at the Lodge.
Administration Office Administration 1862210 · TC - Board of Directors 1,619.68
Williamsburg Walking Tour Bill 45296 4619664 Payroll Service - Vacation Time Tracking System - January
Administration Office Administration 1864000 · TC - Business Expense 29.00
Search Wide Global Credit Card Charge 45296 DOExpRpt172 Daniela Owen, DEPARTMENT OF COMMUNICATI VTC
Publicshirt
Relations
for work pourposes, Destination Marketing 1769400 · Public Relations Firm:PR - Promotional Items 20.67
Colonial Williamsburg Company Credit Card Charge 45296 DOExpRpt172 Daniela Owen, Love letters for RCMA trade show AMZN
Other Sales
MKTP& Marketing
US*TK2CR9KE0, MICE Sales & Marketing 0665010 · Trade Show (MICE) 43.23
Paychex Credit Card Charge 45296 DOExpRpt172 Daniela Owen, Leaving RCMA and heading to a Other
pre-existing
Sales
trip&to LA.
Marketing
It was cheaper than a round... MICE Sales & Marketing 0660500 · Travel (MICE) 295.11
Newport News Visitor Center Credit Card Charge 45296 DOExpRpt172 Daniela Owen, Flying to San Antonio for for Emerge,
Other
RCMA,
Sales & Marketing MICE Sales & Marketing 0660500 · Travel (MICE) 551.10
Amazon Credit Card Charge 45296 ExpRpt176 Jennifer McConnell, Candy for Booth at RCMA Emerge.pdf
Other Sales &
WALGREENS
Marketing
#9975, MICE Sales & Marketing 0665010 · Trade Show (MICE) 11.60
American Airlines Credit Card Charge 45296 ExpRpt176 Jennifer McConnell, EXPEDIA **********0430 Expedia
Other
Price
Sales
Drop& Marketing
Protection.pdf, Group Tour Sales & Marketing 0560500 · Travel (Group) 15.53
American Airlines Credit Card Charge 45296 ExpRpt176 Jennifer McConnell, DELTA AIR *********7643 DeltaOther
FlightSales
ABA in
& Nashville,
Marketing Group Tour Sales & Marketing 0560500 · Travel (Group) 728.19
Walgreen's Credit Card Charge 45296 ExpRpt176 Jennifer McConnell, RCMA Emerge, scanner for leads
Other
during
Sales &
how and
Marketing
after, MICE Sales & Marketing 0665010 · Trade Show (MICE) 850.00
Expedia, Inc. Credit Card Charge 45296 ExpRpt176 Jennifer McConnell, Virginia Motorcoach Association
Other
Site Visit
Salesfor
& the
Marketing
conference held in August... Group Tour Sales & Marketing 0566040 · Client Site Visits (Group) 2,201.36
Delta Credit Card Charge 45296 JAExpRpt174 Josue Ayala, Printing Supplies, Administration Office Administration 1864100 · TC - Office Supplies 241.27
Event Management Solutions Credit Card Charge 45296 JCExpRpt173 Jennifer Case, WALGREENS #9975 Photo for Vicki Cimino
Administration
Gift, Office Administration 1864000 · TC - Business Expense 9.61
Colonial Williamsburg Visitor Center Credit Card Charge 45297 ExpRpt176 Jennifer McConnell, FEDEX788951562760, Other Sales & Marketing Group Tour Sales & Marketing 0565010 · Trade Shows (Group) 22.94
Office Max Credit Card Charge 45297 ExpRpt176 Jennifer McConnell, FedEx RCMA deliver 40.64.pdfOther Sales
FEDEX940904777305,
& Marketing MICE Sales & Marketing 0665010 · Trade Show (MICE) 40.64
Walgreen's Credit Card Charge 45297 ExpRpt176 Jennifer McConnell, FedEx deliver to RCMA 334.95.pdf
Other Sales &
FEDEX788952155730,
Marketing MICE Sales & Marketing 0665010 · Trade Show (MICE) 334.95
AFC Vacations Credit Card Charge 45297 ExpRpt176 Jennifer McConnell, FEDEX788952231162 FedEx Other
deliver to
Sales
RCMA
& Marketing
374.50 1.pdf, MICE Sales & Marketing 0665010 · Trade Show (MICE) 374.50
FedEx Credit Card Charge 45297 ExpRpt176 Jennifer McConnell, FEDEX788952295450 FedEx Other
Deliver to
Sales
RCMA
& Marketing
374.50 2.pdf, MICE Sales & Marketing 0665010 · Trade Show (MICE) 374.50
FedEx Credit Card Charge 45297 ExpRpt176 Jennifer McConnell, Freeman transportation, storage
Other
and Sales
delivery
& of
Marketing
booth to and from tradeshow ... Group Tour Sales & Marketing 0565010 · Trade Shows (Group) 2,410.40
FedEx Bill 45299 01082024 Consulting services as requested from time to time by
Labor
WTC& acting
Benefits
through either the WTC Board Ch... Employee Wages & Benefits 1862000 · TC - Consulting Services 4,327.00
FedEx Credit Card Charge 45299 DOExpRpt172 Daniela Owen, Lunch traveling to San Antonio BEATRIX
Other Sales
MARKET& CLT,
Marketing MICE Sales & Marketing 0660500 · Travel (MICE) 20.11
Freeman Credit Card Charge 45299 DOExpRpt172 Daniela Owen, AMERICAN AIR0010273998832 Checked
Administration
bag, Office Administration 1864000 · TC - Business Expense 30.00
Cimino, Victoria R. Credit Card Charge 45299 DOExpRpt172 Daniela Owen, Dinner in San Antonio GUADALAJARA
Other
GRILL,
Sales & Marketing MICE Sales & Marketing 0660500 · Travel (MICE) 30.93
HMS Host Credit Card Charge 45299 ExpRpt176 Jennifer McConnell, Larger basket for the raffle Larger
Otherbasket
Salesfor
& the
Marketing
raffle for ABA Larger b... Group Tour Sales & Marketing 0565010 · Trade Shows (Group) 10.70
American Airlines Credit Card Charge 45299 ExpRpt176 Jennifer McConnell, Packing tape for the office, Administration Office Administration 1864100 · TC - Office Supplies 15.99
Guadalajara Grill Credit Card Charge 45299 JAExpRpt174 Josue Ayala, Business cards for Julia, Administration Office Administration 1864100 · TC - Office Supplies 72.48
Target Credit Card Charge 45300 DOExpRpt172 Daniela Owen, RCMA trade show lunch THE RK Other
CULINARY
Sales &
GROUP
Marketing
LLC, MICE Sales & Marketing 0660500 · Travel (MICE) 10.50
Staples Credit Card Charge 45300 DOExpRpt172 Daniela Owen, GRAND HYATT SAN ANT F&B Breakfast
Other at
Sales
RCMA,
& Marketing MICE Sales & Marketing 0660500 · Travel (MICE) 16.61
FedEx Credit Card Charge 45300 JAExpRpt174 Josue Ayala, WY DAILY SUBSCRIPTION, Administration Office Administration 1860400 · TC - Memberships (Corporate) 8.95
The Henry B Credit Card Charge 45300 JAExpRpt174 Josue Ayala, Office supplies, Administration Office Administration 1864100 · TC - Office Supplies 58.48
Hyatt Credit Card Charge 45300 JAExpRpt174 Josue Ayala, Jennie business cards, Administration Office Administration 1864000 · TC - Business Expense 61.78
Davis Media LLC Credit Card Charge 45300 JAExpRpt174 Josue Ayala, Hotel for Julia, Administration Office Administration 1864000 · TC - Business Expense 295.00
Amazon Credit Card Charge 45300 JAExpRpt174 Josue Ayala, HSMAI Registration for Julia and Jen,Administration Office Administration 1864000 · TC - Business Expense 990.00
FedEx Credit Card Charge 45300 JCExpRpt173 Jennifer Case, Communications Manager position posting
Administration
PUBLIC RELATIONS SOCIETY, Office Administration 1868000 · TC - Recruiting 60.00
HSMAI General Journal 45300 Payroll-TCO Paychex Payroll Processing Fee Administration Office Administration 1864000 · TC - Business Expense 398.88
HSMAI General Journal 45300 Payroll-TCO Tourism FICA / FUTA / SUTA Labor & Benefits Employee Wages & Benefits 1852000 · TC - Payroll Taxes 3,238.01
PRSA (Public Relations Society of America General Journal 45300 Payroll-TCO Tourism Gross Salary plus bonus Labor & Benefits Employee Wages & Benefits 1850000 · TC - Salaries 39,626.67
Paychex General Journal 45300 Payroll-TCR Tourism Gross Salary plus bonus Labor & Benefits Employee Wages & Benefits 1850000 · TC - Salaries -39,626.67
Paychex General Journal 45300 Payroll-TCR Tourism FICA / FUTA / SUTA Labor & Benefits Employee Wages & Benefits 1852000 · TC - Payroll Taxes -3,238.01
Paychex General Journal 45300 Payroll-TCR Paychex Payroll Processing Fee Administration Office Administration 1864000 · TC - Business Expense 205.38
Paychex Bill 45300 WTC1223 December Services - 5.0 billable hours @ 125 per hour
Labor & Benefits Employee Wages & Benefits 1862000 · TC - Consulting Services 625.00
Paychex Credit Card Charge 45301 DOExpRpt172 Daniela Owen, Coffee at trade show GRAND HYATT
Other
SANSales
ANT &F&B,
Marketing MICE Sales & Marketing 0660500 · Travel (MICE) 7.22
Paychex Credit Card Charge 45301 ExpRpt176 Jennifer McConnell, RCMA Emerge swag and pop up
Other
mailed.
Sales &
82.20
Marketing
Fern Expo Freight RCVD Charge 1.10...MICE Sales & Marketing 0665010 · Trade Show (MICE) 82.20
Weinstein, Richard Credit Card Charge 45301 ExpRpt176 Jennifer McConnell, FEDEX789094900675 Fedex Other
delivery to
SalesMusic
& Marketing
Center ABA Booth 2.pdf, Group Tour Sales & Marketing 0565010 · Trade Shows (Group) 112.35
Perks Credit Card Charge 45301 ExpRpt176 Jennifer McConnell, FEDEX789094789056 Fedex Other
delivery to
SalesMusic
& Marketing
Center ABA Booth 1.pdf, Group Tour Sales & Marketing 0565010 · Trade Shows (Group) 128.89
Page 29 of 62
Williamsburg Tourism Council
FY2024 Expense Transaction Details
July 1, 2023 through June 30, 2024
Name Type Date Num Memo Segment Group Account - Description Amount
FernExpo Credit Card Charge 45301 ExpRpt176 Jennifer McConnell, ABA swag delivery, Other Sales & Marketing Group Tour Sales & Marketing 0565010 · Trade Shows (Group) 133.08
Music City Center Credit Card Charge 45301 ExpRpt176 Jennifer McConnell, CRUSA Scott Balyo Inn.pdf, Other Sales & Marketing International Sales & Marketing 0462200 · Meetings (International) 334.68
Music City Center Bill 45302 AATCFAMAPRIL2024-D AATC Pre FAM DEPOSIT for transportation during Other
4-14-24
Sales
to &
4-16-24
Marketing
visit. Total Bill 3k MICE Sales & Marketing 0666040 · Client Site Visit (MICE) 500.00
Music City Center Credit Card Charge 45302 DOExpRpt172 Daniela Owen, Dinner during free night at RCMA TST*
Other
LONE
Sales &
STARMarketing
CAFE, MICE Sales & Marketing 0660500 · Travel (MICE) 34.94
Williamsburg Inn Credit Card Charge 45302 DOExpRpt172 Daniela Owen, Shipping pop up banners from RCMA back
dministration
to office, Office Administration 1864400 · TC - Postage 218.50
Oleta Coach Lines, Inc. Credit Card Charge 45302 ExpRpt176 Jennifer McConnell, Collette Tours Site Visit, Other Sales & Marketing Group Tour Sales & Marketing 0566040 · Client Site Visits (Group) 140.45
Lone Star Cafe Credit Card Charge 45302 JAExpRpt174 Josue Ayala, Cookies for team, Administration Office Administration 1860550 · TC - Meals & Entertainment 52.45
United Parcel Service Credit Card Charge 45302 JAExpRpt174 Josue Ayala, Storage, Administration Office Administration 1864000 · TC - Business Expense 295.00
Chesapeake Bank Credit Card Charge 45302 JCExpRpt173 Jennifer Case, WALGREENS #9975 Gift bag for Vicki Cimino
Administration
farewell gift, Office Administration 1864100 · TC - Office Supplies 6.41
Cookie Crumbl Credit Card Charge 45302 JCExpRpt173 Jennifer Case, DELTA AIR *********0996 HSMAI Adrian
Destination
Awards Trip,
Marketing Destination Marketing 1769200 · Ad Agency:AA - Travel (Staff) 315.20
Extraspace Credit Card Charge 45302 JCExpRpt173 Jennifer Case, Destinations International Marketing Summit
Destination
UNITED
Marketing
*********5037, Destination Marketing 1769200 · Ad Agency:AA - Travel (Staff) 734.19
Walgreen's Credit Card Charge 45302 JSYExRpt175 Julia Smyth-Young, AC Hotel Advanced Deposit 247.79
OtherABA
Sales
AC&MARRIOTT
Marketing NSHVL, Group Tour Sales & Marketing 0560500 · Travel (Group) 247.79
Delta Bill 45303 3978747 Final billing for WTC's 2023 financial statement audit
Administration Office Administration 1862100 · TC - Legal & Accounting 3,000.00
United Bill 45303 40824 FY24 Agency Fee - January 2024 Destination Marketing Destination Marketing 1769200 · Ad Agency:AA - Account Mgt 186,666.67
AC Hotel by Marriott Nashville Downtown Credit Card Charge 45303 DOExpRpt172 Daniela Owen, Breakfast for last morning in Texas for
Other
RCMA
Sales &
STARBUCKS
Marketing77698, MICE Sales & Marketing 0660500 · Travel (MICE) 16.37
Clifton Larson Allen Credit Card Charge 45303 DOExpRpt172 Daniela Owen, From hotel to airport for RcMA UBER
Other
TRIP,
Sales & Marketing MICE Sales & Marketing 0660500 · Travel (MICE) 19.93
Connelly Partners Credit Card Charge 45303 DOExpRpt172 Daniela Owen, Emerge, RCMA GRAND HYATT SAN
Other
ANTONIO,
Sales & Marketing MICE Sales & Marketing 0660500 · Travel (MICE) 1,351.20
Starbucks Credit Card Charge 45303 ExpRpt176 Jennifer McConnell, Check luggage in fee at RIC forOther
ABA,Sales & Marketing Group Tour Sales & Marketing 0560500 · Travel (Group) 30.00
Uber Credit Card Charge 45303 ExpRpt176 Jennifer McConnell, Mark Gnatovic Room Hold Charge
Administration
Lodge.pdf Mark Gnatovic is the recruiter for ... Office Administration 1868000 · TC - Recruiting 191.28
Grand Hyatt Credit Card Charge 45303 ExpRpt176 Jennifer McConnell, Electric for ABA Booth Electric for
OtherABA
Sales
Booth,
& Marketing Group Tour Sales & Marketing 0565010 · Trade Shows (Group) 395.10
Delta Credit Card Charge 45303 JAExpRpt174 Josue Ayala, Supplies for office, Administration Office Administration 1864100 · TC - Office Supplies 163.66
The Williamsburg Lodge Credit Card Charge 45303 JSYExRpt175 Julia Smyth-Young, Group Travel Dinner/snack for flight
OtherABA
Sales &
Group
Marketing
Travel Dinner/snack for fligh... Group Tour Sales & Marketing 0560500 · Travel (Group) 11.38
Music City Center Credit Card Charge 45303 JSYExRpt175 Julia Smyth-Young, Board Meeting preparation with Victoria
Administration
Cimino, Ruth Larson, Julia Smyth-Young, Office Administration 1862210 · TC - Board of Directors 48.10
Staples Credit Card Charge 45303 JSYExRpt175 Julia Smyth-Young, SQ *KEPHI GREEK KITCHEN VC going
Administration
away dinner 1.12.24 itemized receipt attache... Office Administration 1860550 · TC - Meals & Entertainment 591.36
Richmond Parking Bill 45303 MKPL-2024-1 DMO Non Appointment-Taker/Sponsor - Jennifer Other
McConnell
Sales
- &
MKPL -
Marketing
207843 Group Tour Sales & Marketing 0565010 · Trade Shows (Group) 895.00
Panera Bread - Williamsburg General Journal 45303 Payroll-TC Principal rtn of over funding (ER Match) Labor & Benefits Employee Wages & Benefits 1853100 · TC - Retirement -1,146.32
Kephi Greek kitchen General Journal 45303 Payroll-TC Paychex Payroll Processing Fee Administration Office Administration 1864000 · TC - Business Expense 205.38
American Bus Association Inc General Journal 45303 Payroll-TC Employer Contribution - 401K (2% Contribution) Labor & Benefits Employee Wages & Benefits 1853100 · TC - Retirement 766.15
Principal Financial Group General Journal 45303 Payroll-TC Employer Contribution - 401K (EE Matching) Labor & Benefits Employee Wages & Benefits 1853100 · TC - Retirement 2,065.37
Paychex General Journal 45303 Payroll-TC Tourism FICA / FUTA / SUTA Labor & Benefits Employee Wages & Benefits 1852000 · TC - Payroll Taxes 3,138.81
Principal Financial Group General Journal 45303 Payroll-TC Tourism Gross Salary plus bonus Labor & Benefits Employee Wages & Benefits 1850000 · TC - Salaries 38,307.57
Principal Financial Group Credit Card Charge 45304 ExpRpt176 Jennifer McConnell, 1.12.24 ABA Group travel dinner
Other
jennie.pdf
Sales &BAJO
Marketing
TACO, Group Tour Sales & Marketing 0560500 · Travel (Group) 16.22
Paychex Credit Card Charge 45304 ExpRpt176 Jennifer McConnell, Lunch at ABA 1.13.24 Jennie and
Other
Julia,
Sales & Marketing Group Tour Sales & Marketing 0560500 · Travel (Group) 21.14
Paychex Credit Card Charge 45304 ExpRpt176 Jennifer McConnell, One pager print out for ABA at Other
UPS.pdf
Sales
THE& UPS
Marketing
STORE 6425, Group Tour Sales & Marketing 0565010 · Trade Shows (Group) 113.02
Bajo Taco Credit Card Charge 45304 ExpRpt176 Jennifer McConnell, ABA Freeman Classic Carpet Other
1.13.24.pdf
Sales &
FREEMAN,
Marketing Group Tour Sales & Marketing 0565010 · Trade Shows (Group) 544.36
Music City Center Credit Card Charge 45304 JAExpRpt174 Josue Ayala, Supplies for board meeting, Administration Office Administration 1864100 · TC - Office Supplies 57.98
United Parcel Service Credit Card Charge 45304 JSYExRpt175 Julia Smyth-Young, Vitamin Water Lunch ABA, Other Sales & Marketing Group Tour Sales & Marketing 0560500 · Travel (Group) 4.16
Freeman Credit Card Charge 45304 JSYExRpt175 Julia Smyth-Young, ABA Nashville airport to the hotel.pdf
Other Sales
UBER&TRIP,
Marketing Group Tour Sales & Marketing 0560500 · Travel (Group) 40.80
Amazon Credit Card Charge 45305 ExpRpt176 Jennifer McConnell, Furniture, Carpet, double padding
Other
for the
Sales &
booth at
Marketing
ABA, Group Tour Sales & Marketing 0565010 · Trade Shows (Group) 1,756.01
Music City Center Credit Card Charge 45305 JSYExRpt175 Julia Smyth-Young, Lunch with Mary Presley for NAMO
OtherRFP,
Sales & Marketing MICE Sales & Marketing 0660500 · Travel (MICE) 108.00
Uber Credit Card Charge 45305 JSYExRpt175 Julia Smyth-Young, Dinner with Rein Teen Tours atOther
ABA, Sales & Marketing Group Tour Sales & Marketing 0560500 · Travel (Group) 237.55
Freeman Bill 45306 35710044 Copier Lease Expense Administration Office Administration 1864000 · TC - Business Expense 7.88
Barlines at Omni Nashville Hotel Bill 45306 35710044 Quarterly Usage for Color Images Administration Office Administration 1864000 · TC - Business Expense 503.29
Eddie V's Prime Seafood Bill 45306 644620 ACCE Life AD&D/Long Term Disability - 3rd Qtr Admin
Labor
Fee
& Benefits Employee Wages & Benefits 1853000 · TC - Insurance Benefits 387.50
Great America Financial Services Credit Card Charge 45306 DOExpRpt172 Daniela Owen, Parking at airport for RCMA RIC PARKING,
Other Sales & Marketing MICE Sales & Marketing 0660500 · Travel (MICE) 96.00
Great America Financial Services Credit Card Charge 45306 ExpRpt176 Jennifer McConnell, Installation and labor for booth at
Other
ABA,
Sales & Marketing Group Tour Sales & Marketing 0565010 · Trade Shows (Group) 667.72
Assn of Chamber of Commerce Exec Credit Card Charge 45306 JSYExRpt175 Julia Smyth-Young, Uber ABA Julia with tip.pdf UBER
Other
TRIP,
Sales & Marketing Group Tour Sales & Marketing 0560500 · Travel (Group) 5.00
Richmond Parking Credit Card Charge 45306 JSYExRpt175 Julia Smyth-Young, Uber trip in Nashville for ABA, Other Sales & Marketing Group Tour Sales & Marketing 0560500 · Travel (Group) 13.98
Freeman Credit Card Charge 45306 JSYExRpt175 Julia Smyth-Young, Uber to the airport ABA, Other Sales & Marketing Group Tour Sales & Marketing 0560500 · Travel (Group) 55.00
Uber Credit Card Charge 45306 JSYExRpt175 Julia Smyth-Young, ABA Hotel 1.15.24 - 1.17.24, Other Sales & Marketing Group Tour Sales & Marketing 0560500 · Travel (Group) 557.25
Uber Credit Card Charge 45306 JSYExRpt175 Julia Smyth-Young, Client dinner ABA Rein Teen Tours
Otherand
Sales
Viajes
& 1.15.24
MarketingItemized Receipt attache... Group Tour Sales & Marketing 0560500 · Travel (Group) 914.87
Uber Bill 45307 204740 Bulk requests - 1 @ 4.75 each per the contract Destination Marketing Destination Marketing 1766030 · Inquiry Fulfillment 4.75
AC Hotel by Marriott Nashville Downtown Bill 45307 204740 Postage and Freight Destination Marketing Destination Marketing 1766030 · Inquiry Fulfillment:IF - Postage 22.43
Hand Cut Nashville Bill 45307 204740 Client Storage - 4 brochures @ 22.50 each per contract
Destination Marketing Destination Marketing 1766030 · Inquiry Fulfillment:IF - Collateral 90.00
Bluegrass Integrated Communications Credit Card Charge 45307 DOExpRpt172 Daniela Owen, Your for Jacqui - VTC parternship FH*
Public Relations
WILLIAMSBURG WALKI, Destination Marketing 1769400 · Public Relations Firm:PR - Fam Tours 22.26
Bluegrass Integrated Communications Credit Card Charge 45307 ExpRpt176 Jennifer McConnell, UBER TRIP Uber tip 1.15 Alex to
Other Sales
restaurant.pdf,
& Marketing Group Tour Sales & Marketing 0560500 · Travel (Group) 5.20
Bluegrass Integrated Communications Credit Card Charge 45307 ExpRpt176 Jennifer McConnell, UBER TRIP Uber Tip1.15 Alex to
Other
hotel.pdf,
Sales & Marketing Group Tour Sales & Marketing 0560500 · Travel (Group) 7.50
Williamsburg Walking Tour Credit Card Charge 45307 ExpRpt176 Jennifer McConnell, Canceled uber due to dinner running
Other late
Salesand
& guest
Marketing
not ready to leave Cance... Group Tour Sales & Marketing 0560500 · Travel (Group) 25.00
Page 30 of 62
Williamsburg Tourism Council
FY2024 Expense Transaction Details
July 1, 2023 through June 30, 2024
Name Type Date Num Memo Segment Group Account - Description Amount
Uber Credit Card Charge 45307 ExpRpt176 Jennifer McConnell, Transportation for Viajes (Alex and
OtherJon)
Sales
for &Client
Marketing
Dinner event at ABA due ... Group Tour Sales & Marketing 0560500 · Travel (Group) 26.00
Uber Credit Card Charge 45307 ExpRpt176 Jennifer McConnell, Transportation for Viajes (Alex and
OtherJon)
Sales
client
& dinner
Marketing
event at ABA due to s... Group Tour Sales & Marketing 0560500 · Travel (Group) 37.50
Uber Credit Card Charge 45307 JAExpRpt174 Josue Ayala, Office Supplies, Administration Office Administration 1864100 · TC - Office Supplies 6.85
Uber Credit Card Charge 45307 JAExpRpt174 Josue Ayala, Zoom subscription, Administration Office Administration 1860400 · TC - Memberships (Corporate) 16.79
Uber Credit Card Charge 45307 JSYExRpt175 Julia Smyth-Young, Uber ride to client dinner, Other Sales & Marketing Group Tour Sales & Marketing 0560500 · Travel (Group) 82.00
Chesapeake Bank Credit Card Charge 45307 JSYExRpt175 Julia Smyth-Young, Canceled flight Uber ride back to
Other
hotelSales
ABA,& Marketing Group Tour Sales & Marketing 0560500 · Travel (Group) 88.24
Virginia Department of Taxation Bill 45308 0011889-IN Longitudinal Focus Groups Destination Marketing Destination Marketing 1761000 · Research:Research - Visitor 22,000.00
Virginia Department of Taxation Bill 45308 0011890-IN Professional fees - January 2024 Destination Marketing Destination Marketing 1761000 · Research:Research - Market Mix Study 16,500.00
Virginia Department of Taxation Credit Card Charge 45308 ExpRpt176 Jennifer McConnell, Lunch for Julia and Jennie on way
Other
home
Sales
from
& ABA,
Marketing Group Tour Sales & Marketing 0560500 · Travel (Group) 19.89
Strategic Marketing & Research Credit Card Charge 45308 ExpRpt176 Jennifer McConnell, No receipt. I did not put my email
Other
in Sales
correctly.
& Charge
Marketing
for using expedia to... Group Tour Sales & Marketing 0560500 · Travel (Group) 22.00
Strategic Marketing & Research Credit Card Charge 45308 ExpRpt176 Jennifer McConnell, Baggage Check Fee ABA Nashville
Other Sales
Airport,& Marketing Group Tour Sales & Marketing 0560500 · Travel (Group) 30.00
Starbucks Credit Card Charge 45308 ExpRpt176 Jennifer McConnell, Breakfast Itemized receipt attached.
Other ABA
Sales &
Breakfast
Marketing
Itemized receipt attache... Group Tour Sales & Marketing 0560500 · Travel (Group) 32.31
Expedia, Inc. Credit Card Charge 45308 ExpRpt176 Jennifer McConnell, Gas for rental car on way homeOther
from Sales
ABA, & Marketing Group Tour Sales & Marketing 0560500 · Travel (Group) 43.80
Delta Credit Card Charge 45308 ExpRpt176 Jennifer McConnell, Search Wide, Tourism Support, Seeking
Administration
CEO, Replacement of Victoria Cimino, Office Administration 1868000 · TC - Recruiting 422.56
Nashville Airport Credit Card Charge 45308 ExpRpt176 Jennifer McConnell, Rental car from Nashville to Other
Williamsburg
Salesfor
& Jennie
Marketing
and Julia ABA.pdf AVIS ... Group Tour Sales & Marketing 0560500 · Travel (Group) 505.36
Harry's #29 Credit Card Charge 45308 ExpRpt176 Jennifer McConnell, Hotel stay for ABA Jennie, Other Sales & Marketing Group Tour Sales & Marketing 0560500 · Travel (Group) 1,562.07
The Williamsburg Lodge Credit Card Charge 45308 JAExpRpt174 Josue Ayala, Cupcakes for team on Valentines day,Administration Office Administration 1860550 · TC - Meals & Entertainment 35.75
Avis Car Rental Credit Card Charge 45308 JSYExRpt175 Julia Smyth-Young, Lunch for drive home from ABA for
OtherJennie
Sales &
and Julia.
Marketing
Itemized receipt attached., Group Tour Sales & Marketing 0560500 · Travel (Group) 17.73
AC Hotel by Marriott Nashville Downtown Credit Card Charge 45308 JSYExRpt175 Julia Smyth-Young, Gas for rental car on way back from
OtherABA,
Sales & Marketing Group Tour Sales & Marketing 0560500 · Travel (Group) 44.81
Illy Credit Card Charge 45308 JSYExRpt175 Julia Smyth-Young, Parking during ABA, Other Sales & Marketing Group Tour Sales & Marketing 0560500 · Travel (Group) 72.00
Harry's #29 Credit Card Charge 45308 JSYExRpt175 Julia Smyth-Young, OMNI hotel stay for ABA 1.15.24
Other
to Sales
1.17.24.pdf
& Marketing
OMNI NASHVILLE, Group Tour Sales & Marketing 0560500 · Travel (Group) 829.66
Kroger Fuel Center Bill 45309 9954541032 Surcharges and Other Charges & Credits (Equipment)
Administration Office Administration 1864500 · TC - Phone -55.30
Richmond Parking Bill 45309 9954541032 Late fee due to timing of processing Administration Office Administration 1864500 · TC - Phone 7.00
Omni Bill 45309 9954541032 Taxes, Governmental Surcharges & Fees Administration Office Administration 1864500 · TC - Phone 12.03
Verizon Wireless Bill 45309 9954541032 Equipment Charges Administration Office Administration 1864500 · TC - Phone 277.70
Verizon Wireless Bill 45309 9954541032 Dec 19 - Jan 18, 2024 Wireless Administration Office Administration 1864500 · TC - Phone 360.00
Verizon Wireless Credit Card Charge 45309 JSYExRpt175 Julia Smyth-Young, Dinner for Julia and Jennie on ride
Otherback
Sales
from
& ABA.
Marketing
Itemized receipt attached., Group Tour Sales & Marketing 0560500 · Travel (Group) 19.14
Verizon Wireless Bill 45310 011624 BOARD MTG January 2024 Board Meeting at Great Wolf Lodge Administration Office Administration 1862210 · TC - Board of Directors 170.30
Verizon Wireless Bill 45310 204739 Load Data File @ 18.5 ea. December Destination Marketing Destination Marketing 1766030 · Inquiry Fulfillment 18.50
Starbucks Bill 45310 204739 Postage and Freight Destination Marketing Destination Marketing 1766030 · Inquiry Fulfillment:IF - Postage 994.87
Great Wolf Lodge of Williamsburg LLC Bill 45310 204739 Residential requests X 689- USPS Address Prep, Ink Jet
Destination
Addressing,
Marketing
Sorting, Hand Assembly, addit... Destination Marketing 1766030 · Inquiry Fulfillment 1,151.76
Bluegrass Integrated Communications Bill 45310 23461275011924 Water Delivery for February Administration Office Administration 1864000 · TC - Business Expense 30.23
Bluegrass Integrated Communications Bill 45310 40825 23-WTC-0232 - FY24 Simpleview CMS (3of4) Quarterly
Destination
charge 1/1/24
Marketing
to 3/31/24 Destination Marketing 1764600 · Online Services:Online - Maintenance 6,250.00
Bluegrass Integrated Communications Bill 45310 40835 WTC 'FY24 Simpleview Maintenance' SimpleSupport 5
Destination
website support
Marketingfor VisitWilliamsburg.com 3rd ... Destination Marketing 1764600 · Online Services:Online - Maintenance 1,500.00
Crystal Springs Bill 45310 40900 2024 Q1/2 fluent360 Consulting Costs- January Destination Marketing Destination Marketing 1769200 · Ad Agency:AA - Strategy/Planning/Analytic 12,572.60
Connelly Partners Credit Card Charge 45310 ExpRpt176 Jennifer McConnell, Dismantle of booth at end of ABA,
Other Sales & Marketing Group Tour Sales & Marketing 0565010 · Trade Shows (Group) 456.30
Connelly Partners Credit Card Charge 45310 JSYExRpt175 Julia Smyth-Young, Collaboration meeting on how Colonial
Administration
Williamsburg and Visit Williamsburg can... Office Administration 1860550 · TC - Meals & Entertainment 14.36
Connelly Partners Credit Card Charge 45311 SVExpRpt171 Vazquez, Sandra, Job posting for Sports position, Administration Office Administration 1868000 · TC - Recruiting 300.00
Freeman Credit Card Charge 45312 ExpRpt175 Julia Smyth-Young, Delta SYTA Summit.pdf DELTAOther
AIR Sales
*********0763,
& Marketing Group Tour Sales & Marketing 0560500 · Travel (Group) 917.20
Illy Credit Card Charge 45312 JCExpRpt173 Jennifer Case, Subscription NYTimes*NYTimes disc,
Administration Office Administration 1860400 · TC - Memberships (Corporate) 4.00
Sports ETA Commissions Credit Card Charge 45312 JSYExRpt175 Julia Smyth-Young, HSMAI represent Visit Williamsburg,
Administration
Julia iterim CEO, Office Administration 1860500 · TC - Travel 428.20
Delta Bill 45313 01222024 Consulting services as requested from time to time by
Labor
WTC& acting
Benefits
through either the WTC Board Ch... Employee Wages & Benefits 1862000 · TC - Consulting Services 8,654.00
New York Times Bill 45313 4979938 AATC Walk with a Nation Builder Tour 4-15-24 Other Sales & Marketing MICE Sales & Marketing 0665900 · Special Events (MICE) 450.00
Delta Credit Card Charge 45313 JAExpRpt174 Josue Ayala, Office Supplies, Administration Office Administration 1864100 · TC - Office Supplies 66.01
Cimino, Victoria R. Credit Card Charge 45314 DOExpRpt172 Daniela Owen, Peanuts for upcoming fam baskets Public
WHITLEY'S
Relations
PEANUT FACTORY, Destination Marketing 1769400 · Public Relations Firm:PR - Promotional Items 20.20
Colonial Williamsburg Foundation Credit Card Charge 45314 JAExpRpt174 Josue Ayala, Supplies for office, Administration Office Administration 1864100 · TC - Office Supplies 6.09
Chesapeake Bank Credit Card Charge 45314 JAExpRpt174 Josue Ayala, Onesies for partner's kid's birth, Administration Office Administration 1864000 · TC - Business Expense 16.69
Whitley's Peanuts Credit Card Charge 45314 SVExpRpt171 Vazquez, Sandra, Get Well flowers for Lori, Administration Office Administration 1864000 · TC - Business Expense 63.10
Chesapeake Bank Bill 45315 40832 23-WTC-0283 - FY24 Quarterly Industry Email Deployment
Destination
3rd Qtr
Marketing
Jan-Mar 2024 Destination Marketing 1769200 · Ad Agency:AA - Creative 570.00
Carter's Bill 45315 48882 Sales initiative 01/27/2024 for Valentine's Day and Spring
Destination
Break
Marketing
e-mail Q1 bump 2/6 deploym... Destination Marketing 1769100 · Paid Media:PM - Digital (Display & Video) 25,000.00
1-800 flowers Credit Card Charge 45315 JAExpRpt174 Josue Ayala, Office Supplies, Administration Office Administration 1864100 · TC - Office Supplies 171.18
Connelly Partners Credit Card Charge 45315 JCExpRpt173 Jennifer Case, Subscription D J*WALL-ST-JOURNAL,
Administration Office Administration 1860400 · TC - Memberships (Corporate) 4.00
VistaGraphics Inc Credit Card Charge 45316 DOExpRpt172 Daniela Owen, Adobe subscription for visit williamsburg
Administration
ADOBE INC., Office Administration 1860400 · TC - Memberships (Corporate) 276.91
Staples Credit Card Charge 45316 JAExpRpt174 Josue Ayala, Used space for team training, Administration Office Administration 1864000 · TC - Business Expense 383.99
Wall Street Journal Credit Card Charge 45316 JSYExRpt175 Julia Smyth-Young, Meeting Professional yearly membership,
Other Sales &
MICEMarketing
SALES Julia Smyth-Young, MICE Sales & Marketing 0660400 · Membership (MICE) 550.00
Adobe General Journal 45316 PChex_ADJ Paychex Tax Credit - Unknown Labor & Benefits Employee Wages & Benefits 1852000 · TC - Payroll Taxes -420.02
The Hounds Tail Bill 45317 14383 Chief Executive Officer Search Fee 2nd InstallmentAdministration Office Administration 1868000 · TC - Recruiting 16,667.00
Meeting Professionals International Credit Card Charge 45317 DOExpRpt172 Daniela Owen, Flowers for Tom Spong, Eisenman and
Other Sales
Associated
& Marketing
TLF*MORRISONS FLOWERS AND, MICE Sales & Marketing 0666040 · Client Site Visit (MICE) 77.15
Page 31 of 62
Williamsburg Tourism Council
FY2024 Expense Transaction Details
July 1, 2023 through June 30, 2024
Name Type Date Num Memo Segment Group Account - Description Amount
Paychex Credit Card Charge 45317 ExpRpt176 Jennifer McConnell, Colonial Ghost Tour for CRUSA
Other Sales
Travel2America
& Marketing
Edwin VanDelden and son Bodhi, International Sales & Marketing 0462200 · Meetings (International) 50.00
Search Wide Global Credit Card Charge 45317 JAExpRpt174 Josue Ayala, Even registration for third team member,
Administration Office Administration 1864000 · TC - Business Expense 40.00
Morrison's Flowers - Williamsburg Florist Credit Card Charge 45317 JAExpRpt174 Josue Ayala, Mail delivery, Administration Office Administration 1864400 · TC - Postage 68.00
Colonial Ghosts Credit Card Charge 45317 JAExpRpt174 Josue Ayala, VRLTA Event Registration, Administration Office Administration 1864000 · TC - Business Expense 80.00
Virginia Restaurant Lodging Travel Assoc General Journal 45317 Payroll-TC Principal rtn of over funding (ER Match) Labor & Benefits Employee Wages & Benefits 1853100 · TC - Retirement -1,179.34
USPS General Journal 45317 Payroll-TC Paychex Payroll Processing Fee Administration Office Administration 1864000 · TC - Business Expense 200.16
Virginia Restaurant Lodging Travel Assoc General Journal 45317 Payroll-TC Employer Contribution - 401K (2% Contribution) Labor & Benefits Employee Wages & Benefits 1853100 · TC - Retirement 644.82
Principal Financial Group General Journal 45317 Payroll-TC Employer Contribution - 401K (EE Matching) Labor & Benefits Employee Wages & Benefits 1853100 · TC - Retirement 1,772.94
Paychex General Journal 45317 Payroll-TC Tourism FICA / FUTA / SUTA Labor & Benefits Employee Wages & Benefits 1852000 · TC - Payroll Taxes 2,519.26
Principal Financial Group General Journal 45317 Payroll-TC Tourism Gross Salary plus bonus Labor & Benefits Employee Wages & Benefits 1850000 · TC - Salaries 32,241.15
Principal Financial Group Credit Card Charge 45320 DOExpRpt172 Daniela Owen, Lunch for writer in conjunction with VTC
Public
SPRelations
MOBJACKBAYCOFFEE, Destination Marketing 1769400 · Public Relations Firm:PR - Fam Tours 26.64
Paychex Credit Card Charge 45320 DOExpRpt172 Daniela Owen, Dinner for writer, Jacqui TST* AMBER
Public
OX PUBLIC
RelationsHOUS, Destination Marketing 1769400 · Public Relations Firm:PR - Fam Tours 40.92
Paychex Credit Card Charge 45320 ExpRpt176 Jennifer McConnell, Cookies for Eisenman and Associates
Other Sales
and &
CRUSA
Marketing
Travel2America Edwin and Bodhi... MICE Sales & Marketing 0666040 · Client Site Visit (MICE) 32.10
Mobjack Bay Coffee Roasters Credit Card Charge 45320 JAExpRpt174 Josue Ayala, Subscription, Administration Office Administration 1860400 · TC - Memberships (Corporate) 20.00
Amber Ox Public House Credit Card Charge 45320 SVExpRpt171 Vazquez, Sandra, Sports position posting , Administration Office Administration 1868000 · TC - Recruiting 413.96
Mama Hollands Bill 45321 2024 ODR/WBR Workers Compensation Policy 1/20/24 - 01/20/25 Administration Office Administration 1862400 · TC - Insurance (Events) 1,214.00
New York Times Bill 45321 2024 ODR/WBR Businessowner Policy 01/20/24 - 01/20/25 Administration Office Administration 1862400 · TC - Insurance (Events) 1,462.00
Recruit Military Credit Card Charge 45321 DOExpRpt172 Daniela Owen, Breakfast with writer Jacqui and Cheryl
Public
with 250th
Relations
, Destination Marketing 1769400 · Public Relations Firm:PR - Fam Tours 139.60
The Hanover Insurance Group Credit Card Charge 45321 ExpRpt176 Jennifer McConnell, Maryland Motorcoach Association
Other
Winter
Sales &
Board
Marketing
and Operators Meeting. Jennie a... Group Tour Sales & Marketing 0565010 · Trade Shows (Group) 358.00
The Hanover Insurance Group Credit Card Charge 45321 JAExpRpt174 Josue Ayala, Mail delivery, Administration Office Administration 1864400 · TC - Postage 1.63
Williamsburg Inn Credit Card Charge 45321 JCExpRpt173 Jennifer Case, VRLTA and media drops in Richmond
Destination
HILTON Marketing
RICHMOND DTOWN, Destination Marketing 1769200 · Ad Agency:AA - Travel (Staff) 399.30
Maryland Motorcoach Association Bill 45322 2348 11/6/2024 – Reviewed and considered email inquiry from
Administration
S. Vasquez re state grievance procedure a... Office Administration 1862100 · TC - Legal & Accounting 55.00
USPS Bill 45322 2348 11/7/2024 – Research re state grievance procedure application
Administration
to WTC Office Administration 1862100 · TC - Legal & Accounting 330.00
Hilton Bill 45322 2353 12/3/2023 – Review and consideration of email correspondence
Administrationfrom V. Cimino Office Administration 1862100 · TC - Legal & Accounting 55.00
Eppes-Hudson Law, PLLC Bill 45322 2353 12/6/2024 – Email correspondence w/ R. Larson re Administration
administrative matters and related consideratio... Office Administration 1862100 · TC - Legal & Accounting 82.50
Eppes-Hudson Law, PLLC Bill 45322 2353 12/19/2023 – Receipt and review of client email and response
Administration
to same Office Administration 1862100 · TC - Legal & Accounting 137.50
Eppes-Hudson Law, PLLC Bill 45322 2353 12/15/2024 – Tel. conf. w/ V. Cimino and related email to
Administration
R. Larson Office Administration 1862100 · TC - Legal & Accounting 165.00
Eppes-Hudson Law, PLLC Bill 45322 2353 12/18/2023 – Review and consideration of email inquiry
Administration
from R. Larson; edited agreement at reque... Office Administration 1862100 · TC - Legal & Accounting 165.00
Eppes-Hudson Law, PLLC Bill 45322 2353 12/4/2024 – Tel. conf. w/ R. Larson re administrative matters
Administration
and review and response to email c... Office Administration 1862100 · TC - Legal & Accounting 192.50
Eppes-Hudson Law, PLLC Bill 45322 2353 12/8/2023 – Drafted agreement at request of R. Larson and
Administration
related email correspondence Office Administration 1862100 · TC - Legal & Accounting 605.00
Eppes-Hudson Law, PLLC Bill 45322 2353 12/14/2023 – Drafted agreement at request of R. Larson
Administration
and related research Office Administration 1862100 · TC - Legal & Accounting 715.00
Eppes-Hudson Law, PLLC Bill 45322 41065 January OOP Costs - Migration, Hosting, Licensing Destination Marketing Destination Marketing 1764600 · Online Services:Online - Hosting 6.56
Eppes-Hudson Law, PLLC Bill 45322 41069 AdSwerve (cc) Destination Marketing Destination Marketing 1769100 · Paid Media:PM - Digital (Display & Video) 2,418.62
Eppes-Hudson Law, PLLC Bill 45322 41069 TripAdvisor, LLC Destination Marketing Destination Marketing 1769100 · Paid Media:PM - Digital (Display & Video) 20,437.92
Connelly Partners Bill 45322 41069 OAREX Funding, LLC Destination Marketing Destination Marketing 1769100 · Paid Media:PM - Digital (Display & Video) 33,266.75
Connelly Partners Bill 45322 41069 Sojern, Inc (cc) Destination Marketing Destination Marketing 1769100 · Paid Media:PM - Digital (Display & Video) 36,384.59
Connelly Partners Bill 45322 41070 2023 Q1/2 Paid Search Media January - Google LLC
Destination Marketing Destination Marketing 1769100 · Paid Media:PM - SEM ( SEO & Content) 20,101.11
Connelly Partners Bill 45322 41071 TikTok Inc Destination Marketing Destination Marketing 1769100 · Paid Media:PM - Social Ads 20,938.98
Connelly Partners Bill 45322 41071 Meta Platforms, Inc. Destination Marketing Destination Marketing 1769100 · Paid Media:PM - Social Ads 29,150.43
Connelly Partners Bill 45322 41072 Leisure Media360 VA Travel Guide Full page Destination Marketing Destination Marketing 1769100 · Paid Media:PM - Print 14,122.75
Connelly Partners Bill 45322 41073 Programmatic Media 17.6% Fee - January Destination Marketing Destination Marketing 1769100 · Paid Media:PM - Digital (Display & Video) 8,746.78
Connelly Partners Bill 45322 41073 23-WTC-0547 - 2024 Q1/2 Programmatic Media - January
Destination Marketing Destination Marketing 1769100 · Paid Media:PM - Digital (Display & Video) 49,565.06
Connelly Partners Bill 45322 41081 23-WTC-0540 - 2024 Q1/2 Broadcast Media - January
Destination Marketing Destination Marketing 1769100 · Paid Media:PM - Television 499,527.92
Connelly Partners Bill 45322 41082 24-WTC-0042 - 2024 Spring TV Trafficking - January
Destination Marketing Destination Marketing 1769100 · Paid Media:PM - Television 1,953.18
Connelly Partners Bill 45322 94569 Public Relations Service January 2024 Public Relations Destination Marketing 1769400 · Public Relations Firm:PR - Agency Fee 15,000.00
Connelly Partners Credit Card Charge 45322 DOExpRpt172 Daniela Owen, Photos for marketing purposes TST*
Public
CARROT
Relations
TREE KITCHENS, Destination Marketing 1769400 · Public Relations Firm:PR - Fam Tours 12.06
Connelly Partners Credit Card Charge 45322 DOExpRpt172 Daniela Owen, Lunch with writer Jacqui TST* LA TIENDA
Public TAPAS
Relations
BAR, Destination Marketing 1769400 · Public Relations Firm:PR - Fam Tours 62.18
Percepture Credit Card Charge 45322 ExpRpt176 Jennifer McConnell, Charge for return boxes from Other
Nashville
Sales
to &
Williamsburg
Marketing for boxes not being a... Group Tour Sales & Marketing 0565010 · Trade Shows (Group) 246.95
Carrot Tree Kitchens- Williamsburg- New Credit Card Charge 45322 JAExpRpt174 Josue Ayala, Office Supplies, Administration Office Administration 1864100 · TC - Office Supplies 303.46
La tienda Credit Card Charge 45322 JAExpRpt174 Josue Ayala, AV for board meeting, Administration Office Administration 1862210 · TC - Board of Directors 725.00
FedEx General Journal 45322 TC_PAY_ACC Payroll Processing Fees Administration Office Administration 1864000 · TC - Business Expense 160.00
Amazon General Journal 45322 TC_PAY_ACC Retirement Contribution Labor & Benefits Employee Wages & Benefits 1853100 · TC - Retirement 1,934.00
AudioCraft General Journal 45322 TC_PAY_ACC Tourism FICA / FUTA / SUTA Labor & Benefits Employee Wages & Benefits 1852000 · TC - Payroll Taxes 2,015.00
Paychex General Journal 45322 TC_PAY_ACC Tourism Gross Salaries Labor & Benefits Employee Wages & Benefits 1850000 · TC - Salaries 25,793.00
Paychex Bill 45323 110567 Dues - 47010 - 2024 Membership Dues Valid 1/1/24 -
Other
12/31/24
Sales & Marketing Sports Sales & Marketing 0760400 · Memberships (Sports) 1,195.00
Paychex Bill 45323 1291377 February monthly service expense. Administration Office Administration 1864000 · TC - Business Expense 134.82
0 Credit 45323 41182 Sojern, Inc (cc) - Credit from acctual billed versus paid.
Destination
December
Marketing
Invoice # 40827 Destination Marketing 1769100 · Paid Media:PM - Digital (Display & Video) -0.18
Sports ETA Bill 45323 41188 Integral Ad Science (fn) Destination Marketing Destination Marketing 1769100 · Paid Media:PM - Digital (Display & Video) 521.76
Page 32 of 62
Williamsburg Tourism Council
FY2024 Expense Transaction Details
July 1, 2023 through June 30, 2024
Name Type Date Num Memo Segment Group Account - Description Amount
Emburse, Inc. Bill 45323 41188 Travelzoo, Inc. Destination Marketing Destination Marketing 1769100 · Paid Media:PM - Digital (Display & Video) 10,743.00
Connelly Partners Bill 45323 41188 Priceline.com LLC Destination Marketing Destination Marketing 1769100 · Paid Media:PM - Digital (Display & Video) 11,677.78
Connelly Partners Bill 45323 5176 LiveIT Package - Asset tracking - Active Managed Anti-virus-
Administration
Patch Management- Free remote and o... Office Administration 1864600 · TC - Online Service 149.99
Connelly Partners Bill 45323 5176 LiveStor Data Storage Service w/ Backup Administration Office Administration 1864600 · TC - Online Service 149.99
Connelly Partners Bill 45323 5176 LiveIT Package - Per PC - 12 @ 34.99 - February Administration Office Administration 1864600 · TC - Online Service 419.88
LiveWire Business Solutions LLC Bill 45323 5192 Trunking-2 line phone; Cloud Server; DID Mgmt - February
Administration Office Administration 1864600 · TC - Online Service 322.50
LiveWire Business Solutions LLC Bill 45323 645381 ACCE Life AD&D/Long Term Disability - February Labor & Benefits Employee Wages & Benefits 1853000 · TC - Insurance Benefits 1,063.24
LiveWire Business Solutions LLC Bill 45323 CO-OP 2024 Cooperative Marketing Other Sales & Marketing Group Tour Sales & Marketing 0560100 · Co-Op Marketing (Group) 2,500.00
LiveWire Business Solutions LLC Credit Card Charge 45323 DOExpRpt172 Daniela Owen, Dinner for writer, Jacqui TST* MASALA
Public
CRAFT,
Relations Destination Marketing 1769400 · Public Relations Firm:PR - Fam Tours 40.61
Assn of Chamber of Commerce Exec General Journal 45323 EMP_BEN-TC Anthem Invoice - ER Charges Vision Labor & Benefits Employee Wages & Benefits 1853000 · TC - Insurance Benefits 66.88
Global Travel Alliance, Inc. General Journal 45323 EMP_BEN-TC Anthem Invoice - ER Charges Dental Labor & Benefits Employee Wages & Benefits 1853000 · TC - Insurance Benefits 302.25
Masala Craft General Journal 45323 EMP_BEN-TC Anthem Invoice - ER Charges Medical Labor & Benefits Employee Wages & Benefits 1853000 · TC - Insurance Benefits 10,011.24
Anthem Credit Card Charge 45323 ExpRpt176 Jennifer McConnell, HARRIS TEETER #462 Milk forOther
turndown
Sales &
treats for
Marketing
CRUSA and Eisenman and Asso... MICE Sales & Marketing 0666040 · Client Site Visit (MICE) 15.14
Anthem General Journal 45323 IT_SOFT_ADM Adobe License Administration Office Administration 1864000 · TC - Business Expense -354.81
Anthem General Journal 45323 IT_SOFT_ADM Certify License Administration Office Administration 1864000 · TC - Business Expense -126.00
HARRIS TEETER General Journal 45323 IT_SOFT_ADM Certify License Administration Office Administration 1864900 · Interest Expense 4.60
Adobe General Journal 45323 IT_SOFT_ADM Adobe License Administration Office Administration 1864900 · Interest Expense 28.31
Emburse, Inc. General Journal 45323 IT_SOFT_ADM Certify License Administration Office Administration 1864620 · TC - Admin IT Software 122.44
Emburse, Inc. General Journal 45323 IT_SOFT_ADM Adobe License Administration Office Administration 1864620 · TC - Admin IT Software 329.64
Adobe General Journal 45323 IT_SOFT_MRK Pantheon Web License Destination Marketing Destination Marketing 1764600 · Online Services:Online - Hosting -1,227.25
Emburse, Inc. General Journal 45323 IT_SOFT_MRK Image Relay License Destination Marketing Destination Marketing 1764600 · Online Services:Online - Support Technologies -1,115.67
Adobe General Journal 45323 IT_SOFT_MRK Image Relay License Destination Marketing Destination Marketing 1764600 · Online Services:Online - Software Interest 174.87
Pantheon General Journal 45323 IT_SOFT_MRK Pantheon Web License Destination Marketing Destination Marketing 1764600 · Online Services:Online - Software Interest 192.35
Connelly Partners General Journal 45323 IT_SOFT_MRK Image Relay License Destination Marketing Destination Marketing 1764600 · Online Services:Online - Support Technologies 994.87
Connelly Partners General Journal 45323 IT_SOFT_MRK Pantheon Web License Destination Marketing Destination Marketing 1764600 · Online Services:Online - Hosting 1,103.07
Pantheon General Journal 45323 IT_SOFT_MRK Simpleview CRM License Destination Marketing Destination Marketing 1764600 · Online Services:Online - Software Licenses 1,537.17
Connelly Partners General Journal 45323 IT_SOFT_MRK Simpleview Web License Destination Marketing Destination Marketing 1764600 · Online Services:Online - Software Licenses 1,957.98
Pantheon General Journal 45323 IT_SOFT_MRK Zartico License Destination Marketing Destination Marketing 1764600 · Online Services:Online - Software Licenses 8,393.18
Connelly Partners General Journal 45323 LEASE_EXP Canon photocopier Lease Administration Office Administration 1864900 · Interest Expense 18.85
Connelly Partners General Journal 45323 LEASE_EXP Canon photocopier Administration Office Administration 1872010 · Depreciation Exp (Equip Lease) 278.31
Zartico, Inc General Journal 45323 RENT_EXP Office lease Administration Office Administration 1864900 · Interest Expense 73.28
Great America Financial Services General Journal 45323 RENT_EXP Office services fees Administration Office Administration 086480T · Rent - T 2,916.67
Great America Financial Services General Journal 45323 RENT_EXP Office lease Administration Office Administration 1872020 · Depreciation Exp (Office Lease) 5,480.25
Williamsburg Area Chamber of Commerce General Journal 45323 TC_PAY_ACCR Tourism Gross Salaries Labor & Benefits Employee Wages & Benefits 1850000 · TC - Salaries -25,793.00
Williamsburg Area Chamber of Commerce General Journal 45323 TC_PAY_ACCR Tourism FICA / FUTA / SUTA Labor & Benefits Employee Wages & Benefits 1852000 · TC - Payroll Taxes -2,015.00
Williamsburg Area Chamber of Commerce General Journal 45323 TC_PAY_ACCR Retirement Contribution Labor & Benefits Employee Wages & Benefits 1853100 · TC - Retirement -1,934.00
Paychex General Journal 45323 TC_PAY_ACCR Payroll Processing Fees Administration Office Administration 1864000 · TC - Business Expense -160.00
Paychex General Journal 45323 TC-DEPR TC Assets Depreciation Exp Administration Office Administration 1872000 · Depreciation Exp (Owned Equip) 120.86
Principal Financial Group General Journal 45323 X-FER B EXP ECORNELL for Julia's Training - Reallocated to Training
Administration Office Administration 1864000 · TC - Business Expense -6,399.20
Paychex General Journal 45323 X-FER B EXP T-Shirts for ESTO Event - Reallocated to AA-TravelAdministration Office Administration 1864000 · TC - Business Expense -1,104.50
0 General Journal 45323 X-FER B EXP HSMAI Registration for Julia and Jen - Reallocated to PR
Administration
Travel Office Administration 1864000 · TC - Business Expense -990.00
Cornell University General Journal 45323 X-FER B EXP Annual CEO Investment from Vicki to DI - Reallocated to
Administration
Memberships International Office Administration 1864000 · TC - Business Expense -500.00
Parkway Printshop LLC General Journal 45323 X-FER B EXP VRLTA Awards Dinner for 4 - Reallocated to M&E Administration Office Administration 1864000 · TC - Business Expense -460.00
HSMAI General Journal 45323 X-FER B EXP HSMAI Hotel for Julia - Reallocated to PR Travel Administration Office Administration 1864000 · TC - Business Expense -295.00
Destinations International General Journal 45323 X-FER B EXP Down Payment for Board Meeting - Reallocated to Board
Administration
Meetings Office Administration 1864000 · TC - Business Expense -250.00
Virginia Restaurant Lodging Travel Assoc General Journal 45323 X-FER B EXP U.S. Travel Association Membership - Reallocated to Corp
Administration
Memberships Office Administration 1864000 · TC - Business Expense -150.00
HSMAI General Journal 45323 X-FER B EXP VRLTA Reception for 2 - Reallocated to M&E Administration Office Administration 1864000 · TC - Business Expense -80.00
Colonial Williamsburg Visitor Center General Journal 45323 X-FER B EXP VRLTA Reception for 1 - Reallocated to M&E Administration Office Administration 1864000 · TC - Business Expense -40.00
U.S. Travel Association General Journal 45323 X-FER B EXP Checked Bag for Daniela - Reallocated to Travel Administration Office Administration 1864000 · TC - Business Expense -30.00
Virginia Restaurant Lodging Travel Assoc General Journal 45323 X-FER B EXP Wi-Fi access in flight - Reallocated to Travel Administration Office Administration 1864000 · TC - Business Expense -19.00
Virginia Restaurant Lodging Travel Assoc General Journal 45323 X-FER B EXP Wi-Fi access in flight Reim. to Vicki - Reallocated to Travel
Administration Office Administration 1864000 · TC - Business Expense -4.95
American Airlines General Journal 45323 X-FER B EXP Wi-Fi access in flight, Checked Bag for Daniela, Wi-Fi access
Administration
in flight Reim. to Vicki Office Administration 1860500 · TC - Travel 53.95
0 General Journal 45323 X-FER B EXP Down Payment for Board Meeting Administration Office Administration 1862210 · TC - Board of Directors 250.00
United General Journal 45323 X-FER B EXP VRLTA Awards Dinner for 4 and Reception for 3 Administration Office Administration 1860550 · TC - Meals & Entertainment 580.00
0 General Journal 45323 X-FER B EXP DI CEO annual iinvestment, US Travel Association membership
Administration Office Administration 1860400 · TC - Memberships (Corporate) 650.00
0 General Journal 45323 X-FER B EXP T-Shirts for ESTO Event Destination Marketing Destination Marketing 1769200 · Ad Agency:AA - Travel (Staff) 1,104.50
Virginia Restaurant Lodging Travel Assoc General Journal 45323 X-FER B EXP HSMAI Registration and Hotel Public Relations Destination Marketing 1769400 · Public Relations Firm:PR - Travel (Staff) 1,285.00
Destinations International General Journal 45323 X-FER B EXP ECORNELL for Julia Administration Office Administration 1860200 · TC - Training 6,399.20
Page 33 of 62
Williamsburg Tourism Council
FY2024 Expense Transaction Details
July 1, 2023 through June 30, 2024
Name Type Date Num Memo Segment Group Account - Description Amount
0 General Journal 45323 X-FER OFF S Pens - Reallocated to Group Materials Administration Office Administration 1864100 · TC - Office Supplies -3,092.71
0 General Journal 45323 X-FER OFF S Soaps and candles - Reallocated to Group Materials
Administration Office Administration 1864100 · TC - Office Supplies -864.00
Cornell University General Journal 45323 X-FER OFF S Notepads with imprint - Reallocated to Group Materials
Administration Office Administration 1864100 · TC - Office Supplies -771.81
0 General Journal 45323 X-FER OFF S White Bags - Reallocated to Group Materials Administration Office Administration 1864100 · TC - Office Supplies -537.72
0 General Journal 45323 X-FER OFF S Candles - Reallocated to Group Materials Administration Office Administration 1864100 · TC - Office Supplies -81.00
0 General Journal 45323 X-FER OFF S Luggage Tag Loops - Reallocated to Group Materials
Administration Office Administration 1864100 · TC - Office Supplies -73.21
0 General Journal 45323 X-FER OFF S Supplies for Board Meeting - Reallocated to Board Meeting
Administration Office Administration 1864100 · TC - Office Supplies -57.98
0 General Journal 45323 X-FER OFF S Binding Spines for Board Materials - Reallocated to Board
Administration
Meeting Office Administration 1864100 · TC - Office Supplies -56.60
0 General Journal 45323 X-FER OFF S Boxes and Packing tape - Reallocated to Group Materials
Administration Office Administration 1864100 · TC - Office Supplies -33.05
0 General Journal 45323 X-FER OFF S Binding Spines and Supplies for Board Materials Administration Office Administration 1862210 · TC - Board of Directors 114.58
0 General Journal 45323 X-FER OFF S Luggage Tag Loops, Soaps and candles, Notepads with
Other Sales
imprint,&White
Marketing
Bags, Pens, Boxes, and Packin... Group Tour Sales & Marketing 0564200 · Materials (Group) 5,453.50
0 Credit Card Charge 45324 JAExpRpt174 Josue Ayala, ICONTACT subscription, Administration Office Administration 1864000 · TC - Business Expense 399.00
0 Credit Card Charge 45324 SVExpRpt171 Vazquez, Sandra, Allys office - shelf- pen holder- card
Administration
TARGET 00011619, Office Administration 1864100 · TC - Office Supplies 93.08
0 Credit Card Charge 45325 JSYExRpt175 Julia Smyth-Young, From airport to the SYTA Summit,
Other Sales & Marketing Group Tour Sales & Marketing 0560500 · Travel (Group) 85.83
IContact Bill 45327 1722 Staff Head Shots for Josue and Ally Administration Office Administration 1864000 · TC - Business Expense 490.00
Target Bill 45327 4784319 Payroll Service - Vacation Time Tracking System - February
Administration Office Administration 1864000 · TC - Business Expense 29.00
Uber Bill 45327 5197 LiveIT Labor per Hour @ 1 hour (discounted for current
Administration
clients) Office Administration 1864650 · TC - IT Supplies/Equipment 120.00
Sara Harris Photography Bill 45327 5197 Dell Laptop Latitude 15in - CPU i5 - RAM 12GB - Drive
Administration
500GB -3yr Warranty w/ accidental -No DVD/... Office Administration 1864650 · TC - IT Supplies/Equipment 1,220.32
Paychex Credit Card Charge 45327 DOExpRpt178 Daniela Owen, Annual business prime for visit williamsburg
Administration
team B2B Prime*RB74A6NW0, Office Administration 1860400 · TC - Memberships (Corporate) 179.00
LiveWire Business Solutions LLC Credit Card Charge 45327 DOExpRpt178 Daniela Owen, Dinner for Eisenmen and AssociatesOther
with Sales
Jennie& SQ
Marketing
*DOWNSTAIRS AT FAT CAN, MICE Sales & Marketing 0665900 · Special Events (MICE) 4,296.60
LiveWire Business Solutions LLC Credit Card Charge 45327 JAExpRpt185 Josue Ayala, Office Supplies (Snacks), Administration Office Administration 1864100 · TC - Office Supplies 141.55
Amazon Credit Card Charge 45327 JMExpRpt181 Jennifer McConnell, CRUSA Travel2America EdwinOther
Van Sales
Delden&and
Marketing
son Bodhi room EMBASSY HOTELS, International Sales & Marketing 0460500 · Travel (International) 79.28
Fat Canary Credit Card Charge 45327 JMExpRpt181 Jennifer McConnell, Alicia Banks Peavy King Kat Other
Room.pdf,
Sales & Marketing Sports Sales & Marketing 0760500 · Travel (Sports) 79.28
Walmart Credit Card Charge 45327 JSYExRpt184 Julia Smyth-Young, Water while at aiport Water while
Other
at aiport,
Sales & Marketing Group Tour Sales & Marketing 0560500 · Travel (Group) 10.44
Embassy Credit Card Charge 45327 JSYExRpt184 Julia Smyth-Young, Food while waiting at airport, Other Sales & Marketing Group Tour Sales & Marketing 0560500 · Travel (Group) 10.60
Embassy Credit Card Charge 45327 JSYExRpt184 Julia Smyth-Young, Starbucks coffee, Other Sales & Marketing Group Tour Sales & Marketing 0560500 · Travel (Group) 27.64
Cibo Connector Credit Card Charge 45327 JSYExRpt184 Julia Smyth-Young, Charger for computer at airport - computer
Administration
died due to excessive delays., Office Administration 1864000 · TC - Business Expense 106.49
Starbucks Credit Card Charge 45327 JSYExRpt184 Julia Smyth-Young, Flight delayed; new flight to getOther
back Sales
earlier,&that
Marketing
was also delayed., Group Tour Sales & Marketing 0560500 · Travel (Group) 351.00
Starbucks Bill 45327 REIMB/MILE 01/24 Meet Jacqui for lunch Public Relations Destination Marketing 1769400 · Public Relations Firm:PR - Travel (Staff) 3.35
InMotion Entertainment Bill 45327 REIMB/MILE 01/24 LOVE sign images Public Relations Destination Marketing 1769400 · Public Relations Firm:PR - Travel (Staff) 4.02
Delta Bill 45327 REIMB/MILE 01/24 LOVE sign images Public Relations Destination Marketing 1769400 · Public Relations Firm:PR - Travel (Staff) 4.29
Daniela Owen Bill 45327 REIMB/MILE 01/24 LOVE sign images Public Relations Destination Marketing 1769400 · Public Relations Firm:PR - Travel (Staff) 4.62
Daniela Owen Bill 45327 REIMB/MILE 01/24 LOVE sign images Public Relations Destination Marketing 1769400 · Public Relations Firm:PR - Travel (Staff) 12.19
Daniela Owen Bill 45327 REIMB/MILE 01/24 Meet Jacqui in Yorktown Public Relations Destination Marketing 1769400 · Public Relations Firm:PR - Travel (Staff) 17.55
Daniela Owen Bill 45327 REIMB/MILE 01/24 Drop off gift basket for writer Jacqui. Public Relations Destination Marketing 1769400 · Public Relations Firm:PR - Travel (Staff) 17.69
Daniela Owen Bill 45327 REIMB/MILE 01/24 Head to Richmond Airport for RCMA Public Relations Destination Marketing 1769400 · Public Relations Firm:PR - Travel (Staff) 77.72
Daniela Owen Bill 45328 100001678 2024 - Annual Giving Society Other Sales & Marketing Group Tour Sales & Marketing 0560400 · Memberships (Group) 500.00
Daniela Owen Bill 45328 26320516 Breakfast expo with Williamsburg hoteliers, businesses,
Otherand
Sales &
attractions,
Marketing
discovering why William... MICE Sales & Marketing 0665900 · Special Events (MICE) 2,330.24
Daniela Owen Bill 45328 5198 Video Cable - Displayport to HDMI Administration Office Administration 1864650 · TC - IT Supplies/Equipment 22.01
SYTA Youth Foundation Bill 45328 5198 IT Consulting - Labor Per Hour - IT Consulting Labor bi9lled
Administration
at a per hour rat of $125.00 Office Administration 1864650 · TC - IT Supplies/Equipment 120.00
Colonial Williamsburg Company Bill 45328 5198 Computer Monitor - Dell FHD Monitor Administration Office Administration 1864650 · TC - IT Supplies/Equipment 172.30
LiveWire Business Solutions LLC Bill 45328 5198 Laptop Dock WD19TB - Dock for Alejandra's Laptop Per
Administration
Sandra Office Administration 1864650 · TC - IT Supplies/Equipment 186.97
LiveWire Business Solutions LLC Credit Card Charge 45328 JAExpRpt185 Josue Ayala, Office Supplies, Administration Office Administration 1864100 · TC - Office Supplies 129.02
LiveWire Business Solutions LLC Credit Card Charge 45328 JSYExRpt184 Julia Smyth-Young, Taxi, Administration Office Administration 1860500 · TC - Travel 5.81
LiveWire Business Solutions LLC Credit Card Charge 45328 JSYExRpt184 Julia Smyth-Young, Parking Parking, Other Sales & Marketing Group Tour Sales & Marketing 0560500 · Travel (Group) 48.00
Amazon Credit Card Charge 45328 JSYExRpt184 Julia Smyth-Young, Uber ride w/ Norman Rein for REIN
OtherTeen
Sales
Tour,
& Marketing Group Tour Sales & Marketing 0560500 · Travel (Group) 117.30
Uber Bill 45328 REIMB/EXP 0224 Dinner w/ Searchwide Global to conduct a CEO search
Administration
attendees Ruth Larson, Doug Pons, Mark Gnatovic Office Administration 1860550 · TC - Meals & Entertainment 307.41
Richmond Parking Bill 45328 REIMB/MILE 02/24 Parking at VRLTA Reception 5th & Marshall Administration Office Administration 1860500 · TC - Travel 8.00
Uber Bill 45328 REIMB/MILE 02/24 VRLTA Reception - Richmond, VA Administration Office Administration 1860500 · TC - Travel 73.03
Ruth Larson Credit Card Charge 45329 DOExpRpt178 Daniela Owen, Swag for Jen to drop off at publication
Public
in New
Relations
York , Destination Marketing 1769400 · Public Relations Firm:PR - Promotional Items 53.39
David Turner Credit Card Charge 45329 DOExpRpt178 Daniela Owen, Swag for Jen to drop off at publication
Public
in New
Relations
York , Destination Marketing 1769400 · Public Relations Firm:PR - Promotional Items 138.99
David Turner Credit Card Charge 45329 JCExpRpt183 Jennifer Case, DAILY PRESS SUBSCRIPTION, Administration Office Administration 1860400 · TC - Memberships (Corporate) 19.96
Williamsburg Revolutions Credit Card Charge 45329 JCExpRpt183 Jennifer Case, Peanuts for NYC media drop bags NYC
Public
Media
Relations
drops, Destination Marketing 1769400 · Public Relations Firm:PR - Promotional Items 35.90
Williamsburg Revolutions Credit Card Charge 45329 JCExpRpt183 Jennifer Case, NYC media drops - soap for drop off kits,
Public Relations Destination Marketing 1769400 · Public Relations Firm:PR - Promotional Items 107.00
Daily Press / Virginia Gazette Credit Card Charge 45329 JCExpRpt183 Jennifer Case, DELTA AIR *********7268 HSMAI Awards
Destination
trip, Marketing Destination Marketing 1769200 · Ad Agency:AA - Travel (Staff) 408.00
Whitley's Peanuts Credit Card Charge 45329 JMExpRpt181 Jennifer McConnell, Orchid for Alejandra Ramello desk on
Administration
her first day of working for Visit Will... Office Administration 1864000 · TC - Business Expense 23.53
Perfectly Natural Soap Credit Card Charge 45329 JMExpRpt181 Jennifer McConnell, TST* FAT TUNA GRILL AND O Ally
Administration
Ramellos first day lunch itemized receipt att... Office Administration 1860550 · TC - Meals & Entertainment 50.92
Delta Credit Card Charge 45329 SVExpRpt180 Vazquez, Sandra, Indeed 88908725, Administration Office Administration 1868000 · TC - Recruiting 501.06
Page 34 of 62
Williamsburg Tourism Council
FY2024 Expense Transaction Details
July 1, 2023 through June 30, 2024
Name Type Date Num Memo Segment Group Account - Description Amount
HARRIS TEETER Credit Card Charge 45330 DOExpRpt178 Daniela Owen, Adobe, small charge for adding Ally. See
Administration
other charge for full amount beginning Fe... Office Administration 1860400 · TC - Memberships (Corporate) 14.06
Fat Tuna Credit Card Charge 45330 JAExpRpt185 Josue Ayala, Power of Women registration, Administration Office Administration 1864000 · TC - Business Expense 65.00
Indeed Credit Card Charge 45330 JAExpRpt185 Josue Ayala, Commonwealth TED Talk, Administration Office Administration 1864000 · TC - Business Expense 500.00
Adobe Credit Card Charge 45330 JCExpRpt183 Jennifer Case, Ally Ramello Business Cards FDX Administration
OFFICE#17200001727, Office Administration 1864100 · TC - Office Supplies 47.84
Williamsburg Area Chamber of Commerce Credit Card Charge 45330 JMExpRpt181 Jennifer McConnell, Birthday card for Sandra Vasquez,
Administration Office Administration 1864000 · TC - Business Expense 4.26
Williamsburg Area Chamber of Commerce Credit Card Charge 45330 JMExpRpt181 Jennifer McConnell, 25 dollar gift card for Sandra Vasquez
Administration
birthday gift from Visit WIlliamsburg, Office Administration 1864000 · TC - Business Expense 25.00
FedEx Credit Card Charge 45330 JMExpRpt181 Jennifer McConnell, Cupcakes for Sandra Vasquez birthday,
Administration Office Administration 1864000 · TC - Business Expense 60.10
Walmart Credit Card Charge 45331 JAExpRpt185 Josue Ayala, WY DAILY SUBSCRIPTION, Administration Office Administration 1860400 · TC - Memberships (Corporate) 8.95
CAVA General Journal 45331 Payroll-TC Principal rtn of over funding (ER Match) Labor & Benefits Employee Wages & Benefits 1853100 · TC - Retirement -59.12
Smallcakes Williamsburg General Journal 45331 Payroll-TC Paychex Payroll Processing Fee Administration Office Administration 1864000 · TC - Business Expense 200.16
Davis Media LLC General Journal 45331 Payroll-TC Employer Contribution - 401K (2% Contribution) Labor & Benefits Employee Wages & Benefits 1853100 · TC - Retirement 644.82
Principal Financial Group General Journal 45331 Payroll-TC Employer Contribution - 401K (EE Matching) Labor & Benefits Employee Wages & Benefits 1853100 · TC - Retirement 1,772.94
Paychex General Journal 45331 Payroll-TC Tourism FICA / FUTA / SUTA Labor & Benefits Employee Wages & Benefits 1852000 · TC - Payroll Taxes 2,474.62
Principal Financial Group General Journal 45331 Payroll-TC Tourism Gross Salary plus bonus Labor & Benefits Employee Wages & Benefits 1850000 · TC - Salaries 32,241.15
Principal Financial Group Bill 45331 WTC0124 January Services - 4.0 billable hours @ 125 per hour
Labor & Benefits Employee Wages & Benefits 1862000 · TC - Consulting Services 500.00
Paychex Credit Card Charge 45333 JAExpRpt185 Josue Ayala, EXTRA SPACE Storage, Administration Office Administration 1864000 · TC - Business Expense 295.00
Paychex Bill 45334 0009530-A Board Circle Membership 1-1-2024 to 12-31-2024 (1st
Administration
Installment) Office Administration 1860400 · TC - Memberships (Corporate) 25,487.50
Weinstein, Richard Bill 45334 94665 Entry: Authentically Experiencing Life. At Your Pace |
Public
Chapter:
Relations
eTourism Summit | Category: Best In Destination Marketing 1769400 · Public Relations Firm:PR - Associations & Meetings 245.00
Extraspace Bill 45334 94665 Entry: “Choose Your Pace.” | Chapter: eTourism Summit
Public| Category:
Relations Best Experiential Marketing Ca... Destination Marketing 1769400 · Public Relations Firm:PR - Associations & Meetings 275.00
U.S. Travel Association Credit Card Charge 45334 JCExpRpt183 Jennifer Case, Meals - HSMAI Awards Trip, Destination Marketing Destination Marketing 1769200 · Ad Agency:AA - Travel (Staff) 9.08
Percepture Credit Card Charge 45334 JCExpRpt183 Jennifer Case, UBER TRIP HSMAI Awards Trip, Destination Marketing Destination Marketing 1769200 · Ad Agency:AA - Travel (Staff) 24.67
Percepture Credit Card Charge 45334 JCExpRpt183 Jennifer Case, UBER TRIP HSMAI Awards Trip, Destination Marketing Destination Marketing 1769200 · Ad Agency:AA - Travel (Staff) 41.88
Starbucks Credit Card Charge 45334 JCExpRpt183 Jennifer Case, NYC TAXI HSMAI Awards trip, Destination Marketing Destination Marketing 1769200 · Ad Agency:AA - Travel (Staff) 44.52
Uber Credit Card Charge 45334 JCExpRpt183 Jennifer Case, NYC TAXI 1246 12460010 HSMAI Adrian
Destination
Awards,
Marketing Destination Marketing 1769200 · Ad Agency:AA - Travel (Staff) 70.39
Uber Credit Card Charge 45334 JCExpRpt183 Jennifer Case, DELTA AIR Baggage Fee HSMAI- PR kit
Destination
suitcase
Marketing
expense, Destination Marketing 1769200 · Ad Agency:AA - Travel (Staff) 170.00
Curb Mobility Credit Card Charge 45334 JSYExRpt184 Julia Smyth-Young, HSMAI , Administration Office Administration 1860500 · TC - Travel 73.68
Arco Credit Card Charge 45334 JSYExRpt184 Julia Smyth-Young, MARRIOTT 33789 NY MARQ IMG_8696.jpg,
Administration Office Administration 1860550 · TC - Meals & Entertainment 98.75
Delta Bill 45335 35927587 Copier Lease Expense Administration Office Administration 1864000 · TC - Business Expense 7.88
Uber Credit Card Charge 45335 JAExpRpt185 Josue Ayala, Embroidery for onesies for CP Embroidery
Administration
for onesies for CP, Office Administration 1864000 · TC - Business Expense 60.00
Marriott Credit Card Charge 45335 JAExpRpt185 Swag Coffee Public Relations Destination Marketing 1769400 · Public Relations Firm:PR - Promotional Items 374.50
Great America Financial Services Credit Card Charge 45335 JCExpRpt183 Jennifer Case, HSMAI Awards Trip- meals, Destination Marketing Destination Marketing 1769200 · Ad Agency:AA - Travel (Staff) 9.79
Embroidery Connection Credit Card Charge 45335 JCExpRpt183 Jennifer Case, Meals HSMAI Awards Trip, Destination Marketing Destination Marketing 1769200 · Ad Agency:AA - Travel (Staff) 10.73
Mobjack Bay Coffee Roasters Credit Card Charge 45335 JCExpRpt183 Jennifer Case, UBER TRIP HSMAI Awards Trip, Destination Marketing Destination Marketing 1769200 · Ad Agency:AA - Travel (Staff) 20.01
Travel Traders Credit Card Charge 45335 JCExpRpt183 Jennifer Case, UBER TRIP HSMAI Awards Trip, Destination Marketing Destination Marketing 1769200 · Ad Agency:AA - Travel (Staff) 32.89
Panera Bread - Williamsburg Credit Card Charge 45335 JCExpRpt183 Jennifer Case, TST* NICE MATIN Took travel writer to
Destination
lunch- Kyle
Marketing
McCarthy, Destination Marketing 1769200 · Ad Agency:AA - Travel (Staff) 75.98
Virginia Department of Taxation Bill 45336 0011900-IN Professional fees - February 2024 Destination Marketing Destination Marketing 1761000 · Research:Research - Market Mix Study 16,500.00
Virginia Department of Taxation Bill 45336 205295 Load Data File - 2 @ 18.5 ea. January Destination Marketing Destination Marketing 1766030 · Inquiry Fulfillment 37.00
Virginia Department of Taxation Bill 45336 205295 Print: Envelope 10X13 X 2000 Destination Marketing Destination Marketing 1766030 · Inquiry Fulfillment:IF - Envelopes 590.00
Strategic Marketing & Research Bill 45336 205295 Postage and Freight Destination Marketing Destination Marketing 1766030 · Inquiry Fulfillment:IF - Postage 2,017.49
Bluegrass Integrated Communications Bill 45336 205295 Residential requests X 1326- USPS Address Prep, Ink Jet
Destination
Addressing,
Marketing
Sorting, Hand Assembly, addi... Destination Marketing 1766030 · Inquiry Fulfillment 2,221.05
Bluegrass Integrated Communications Credit Card Charge 45336 JCExpRpt183 Jennifer Case, meals - HSMAI Awards Trip, Destination Marketing Destination Marketing 1769200 · Ad Agency:AA - Travel (Staff) 5.48
Bluegrass Integrated Communications Credit Card Charge 45336 JCExpRpt183 Jennifer Case, Meals - HSMAI Awards Trip, Destination Marketing Destination Marketing 1769200 · Ad Agency:AA - Travel (Staff) 25.75
Bluegrass Integrated Communications Credit Card Charge 45336 JCExpRpt183 Jennifer Case, UBER TRIP HSMAI Awards Trip, Destination Marketing Destination Marketing 1769200 · Ad Agency:AA - Travel (Staff) 29.04
Buzzfeed/iPorte Credit Card Charge 45336 JCExpRpt183 Jennifer Case, HSMAI- baggage fee- extra bag from media
Destination
drops
Marketing
DELTA AIR Baggage Fee, Destination Marketing 1769200 · Ad Agency:AA - Travel (Staff) 30.00
Sunday supper Credit Card Charge 45336 JCExpRpt183 Jennifer Case, HSMAI- baggage fee DELTA AIR Baggage
Destination
Fee,Marketing Destination Marketing 1769200 · Ad Agency:AA - Travel (Staff) 30.00
Uber Credit Card Charge 45336 JCExpRpt183 Jennifer Case, PARKING for HSMAI Awards Trip - NO
Destination
RECEIPT, Marketing Destination Marketing 1769200 · Ad Agency:AA - Travel (Staff) 36.00
Delta Credit Card Charge 45336 JCExpRpt183 Jennifer Case, HSMAI Awards Trip- transportation, Destination Marketing Destination Marketing 1769200 · Ad Agency:AA - Travel (Staff) 101.69
Delta Credit Card Charge 45336 JCExpRpt183 Jennifer Case, HSMAI Awards and Media drops MARRIOTT
Destination
NYMarketing
MARQUIS, Destination Marketing 1769200 · Ad Agency:AA - Travel (Staff) 995.86
Richmond Parking Credit Card Charge 45336 JSYExRpt184 Julia Smyth-Young, Meal while in NY airport, Administration Office Administration 1860550 · TC - Meals & Entertainment 15.29
Uber Credit Card Charge 45336 JSYExRpt184 Julia Smyth-Young, Parking, Administration Office Administration 1860500 · TC - Travel 24.00
Marriott Credit Card Charge 45336 JSYExRpt184 Julia Smyth-Young, Lodging during HSMAI, Administration Office Administration 1860500 · TC - Travel 843.81
Starbucks Bill 45337 2517 2023-2024 E-Blast Advertisement Other Sales & Marketing MICE Sales & Marketing 0660100 · Co-Op Marketing (MICE) 650.00
Richmond Parking Bill 45337 300001102 Annual Membership renewal 1-1-24 to 12-31-24 Administration Office Administration 1860400 · TC - Memberships (Corporate) 60.00
Marriott Bill 45337 41066 FY24 Agency Fee - February 2023 Destination Marketing Destination Marketing 1769200 · Ad Agency:AA - Account Mgt 186,666.67
Association Executives of North Carolina Credit Card Charge 45337 JAExpRpt185 Josue Ayala, VADMO sponsorship registration, Administration Office Administration 1864000 · TC - Business Expense 1,250.00
VGFOA Credit Card Credit 45337 JCExpRpt183 Jennifer Case, DI Marketing Summit, Destination Marketing Destination Marketing 1769200 · Ad Agency:AA - Travel (Staff) -295.00
Connelly Partners Credit Card Charge 45337 JCExpRpt183 Jennifer Case, DI Marketing Summit- Extra cost to change
Destination
flight,Marketing Destination Marketing 1769200 · Ad Agency:AA - Travel (Staff) 220.00
VADMO Credit Card Charge 45337 JMExpRpt181 Jennifer McConnell, 2024 Visitor Center Seminar inAdministration
Chincoteague, Office Administration 1864000 · TC - Business Expense 55.00
Page 35 of 62
Williamsburg Tourism Council
FY2024 Expense Transaction Details
July 1, 2023 through June 30, 2024
Name Type Date Num Memo Segment Group Account - Description Amount
Destinations International Credit Card Charge 45337 JMExpRpt181 Jennifer McConnell, King Kat Tournament. Julia brought
Otherdonuts
Sales &to the
Marketing
Captain's meeting. Sports Sales & Marketing 0765900 · Special Events (Sports) 111.84
United Credit Card Charge 45337 JSYExRpt184 Julia Smyth-Young, Amy Ritchie, CW, Jennifer Case and
Administration
Daniella Owen. Marketing efforts VW & CW., Office Administration 1860550 · TC - Meals & Entertainment 17.41
Virginia Tourism Authority Credit Card Charge 45337 JSYExRpt184 Julia Smyth-Young, UBER TRIP, HSMAI Awards Administration Office Administration 1860500 · TC - Travel 86.23
Emily?s Donuts and cafe Bill 45337 REIMB/EXP-M&G 2024 Reimbursement for Meet & Greet with WCC Reimbursement
Administration Office Administration 1860550 · TC - Meals & Entertainment 700.00
Illy Bill 45338 23461275 021624 Water Delivery for March Administration Office Administration 1864000 · TC - Business Expense 30.23
Uber Bill 45338 41075 23-WTC-0283 - FY24 Quarterly Industry Email Deployment
Destination
Jan -
Marketing
March 2024 Destination Marketing 1769200 · Ad Agency:AA - Creative 570.00
Williamsburg Area Chamber of Commerce Bill 45338 41078 2024 Q1/2 fluent360 Consulting Costs- February Destination Marketing Destination Marketing 1769200 · Ad Agency:AA - Strategy/Planning/Analytic 12,572.60
Crystal Springs Credit Card Charge 45338 DOExpRpt178 Daniela Owen, Flight for E-tourism summit conference
Public
in Vegas
Relations
April 2024 AMERICAN AIR0012116719586,Destination Marketing 1769400 · Public Relations Firm:PR - Travel (Staff) 796.20
Connelly Partners Credit Card Charge 45338 JAExpRpt185 Josue Ayala, zoom, Administration Office Administration 1860400 · TC - Memberships (Corporate) 16.79
Connelly Partners Credit Card Charge 45338 JAExpRpt185 Josue Ayala, WALGREENS #9975, Administration Office Administration 1864000 · TC - Business Expense 25.44
American Airlines Credit Card Charge 45338 JAExpRpt185 Josue Ayala, Office supplies, Administration Office Administration 1864100 · TC - Office Supplies 125.26
Zoom Video Communications Inc Credit Card Charge 45338 JAExpRpt185 Josue Ayala, VADMO for Jen, Administration Office Administration 1864000 · TC - Business Expense 329.00
Walgreen's Credit Card Charge 45338 JMExpRpt181 Jennifer McConnell, Staff appreciation luncheon at Plaza
Administration
Azteca. Itemized receipt attached., Office Administration 1860550 · TC - Meals & Entertainment 182.88
Amazon Bill 45340 9956999668 Surcharges and Other Charges & Credits (Equipment)
Administration Office Administration 1864500 · TC - Phone -49.09
VADMO Bill 45340 9956999668 Late fee due to timing of processing Administration Office Administration 1864500 · TC - Phone 7.00
Plaza Azteca Bill 45340 9956999668 Taxes, Governmental Surcharges & Fees Administration Office Administration 1864500 · TC - Phone 13.26
Verizon Wireless Bill 45340 9956999668 International Charges Administration Office Administration 1864500 · TC - Phone 18.44
Verizon Wireless Bill 45340 9956999668 Equipment Charges Administration Office Administration 1864500 · TC - Phone 277.70
Verizon Wireless Bill 45340 9956999668 Jan 19 - Feb 18, 2024 Wireless Administration Office Administration 1864500 · TC - Phone 360.00
Verizon Wireless Credit Card Charge 45340 JCExpRpt183 Jennifer Case, Monthly subscription NYTimes*NYTimes
Administration
disc, Office Administration 1860400 · TC - Memberships (Corporate) 4.00
Verizon Wireless Credit Card Charge 45342 JSYExRpt184 Julia Smyth-Young, RAMEN TALK NAMO luncheon,Administration Office Administration 1860550 · TC - Meals & Entertainment 46.73
Verizon Wireless Credit Card Charge 45343 JCExpRpt183 Jennifer Case, Subscription D J*WALL-ST-JOURNAL,
Administration Office Administration 1860400 · TC - Memberships (Corporate) 4.00
New York Times Bill 45345 2402KING King Kat Captain's Meeting held at Great Wolf Lodge.
Other Sales & Marketing Sports Sales & Marketing 0765900 · Special Events (Sports) 1,535.00
Ramen Time Credit Card Charge 45345 JAExpRpt185 Josue Ayala, Amazon supplies, Administration Office Administration 1864100 · TC - Office Supplies 23.00
Wall Street Journal Credit Card Charge 45345 JCExpRpt183 Jennifer Case, OOH Conference- Media Post AMERICAN
Destination Marketing
AIR0010645341951, Destination Marketing 1769200 · Ad Agency:AA - Travel (Staff) 34.52
Great Wolf Lodge of Williamsburg LLC Credit Card Charge 45345 JCExpRpt183 Jennifer Case, OOH Billboard Conference- MediaPost
Destination
AMERICANMarketing
AIR0012118818277, Destination Marketing 1769200 · Ad Agency:AA - Travel (Staff) 843.19
Amazon Credit Card Charge 45345 JMExpRpt181 Jennifer McConnell, ABA VW First Winner and Second
Other
Winner
Sales &
basket
Marketing
delivery.pdf THE UPS STORE 645, Group Tour Sales & Marketing 0565010 · Trade Shows (Group) 51.76
American Airlines Credit Card Charge 45345 JMExpRpt181 Jennifer McConnell, Skinny pop for Education First Other
groupsSales
arriving
& Marketing
between February 29 - March 2... Group Tour Sales & Marketing 0564200 · Materials (Group) 250.50
American Airlines Credit Card Charge 45345 JSYExRpt184 Julia Smyth-Young, Lunch briefing with Ruth, Administration Office Administration 1860550 · TC - Meals & Entertainment 30.27
United Parcel Service General Journal 45345 Payroll-TC Principal rtn of over funding (ER Match) Labor & Benefits Employee Wages & Benefits 1853100 · TC - Retirement -2.97
Amazon General Journal 45345 Payroll-TC Paychex Payroll Processing Fee Administration Office Administration 1864000 · TC - Business Expense 205.38
Panera Bread - Williamsburg General Journal 45345 Payroll-TC Employer Contribution - 401K (2% Contribution) Labor & Benefits Employee Wages & Benefits 1853100 · TC - Retirement 644.82
Principal Financial Group General Journal 45345 Payroll-TC Employer Contribution - 401K (EE Matching) Labor & Benefits Employee Wages & Benefits 1853100 · TC - Retirement 1,772.94
Paychex General Journal 45345 Payroll-TC Tourism FICA / FUTA / SUTA Labor & Benefits Employee Wages & Benefits 1852000 · TC - Payroll Taxes 2,627.48
Principal Financial Group General Journal 45345 Payroll-TC Tourism Gross Salary plus bonus Labor & Benefits Employee Wages & Benefits 1850000 · TC - Salaries 35,029.61
Principal Financial Group Credit Card Charge 45346 JAExpRpt185 Josue Ayala, Office supplies, Administration Office Administration 1864100 · TC - Office Supplies 95.75
Paychex Credit Card Charge 45347 DOExpRpt178 Daniela Owen, Adobe for Visit Williamsburg teamADOBE
Administration
INC., Office Administration 1860400 · TC - Memberships (Corporate) 300.90
Paychex Credit Card Charge 45347 JAExpRpt185 Josue Ayala, 87.83.png AMZN Mktp US*RW82S5DN2,
Administration Office Administration 1864100 · TC - Office Supplies 87.83
Amazon Credit Card Charge 45348 JAExpRpt185 Josue Ayala, NYT subscription, Administration Office Administration 1860400 · TC - Memberships (Corporate) 20.00
Adobe Credit Card Charge 45348 JMExpRpt181 Jennifer McConnell, Mailing out the runner-up blue Other
foldersSales
with &
swag for
Marketing
those who did not win t... Group Tour Sales & Marketing 0565010 · Trade Shows (Group) 151.58
Amazon Bill 45349 205296 additional cases 3 @ 1.00 each Destination Marketing Destination Marketing 1766030 · Inquiry Fulfillment 3.00
New York Times Bill 45349 205296 Bulk requests - 4 @ 4.75 each per the contract Destination Marketing Destination Marketing 1766030 · Inquiry Fulfillment 19.00
United Parcel Service Bill 45349 205296 Client Storage - 4 brochures @ 22.50 each per contract
Destination Marketing Destination Marketing 1766030 · Inquiry Fulfillment:IF - Collateral 90.00
Bluegrass Integrated Communications Bill 45349 205296 Postage and Freight Destination Marketing Destination Marketing 1766030 · Inquiry Fulfillment:IF - Postage 146.14
Bluegrass Integrated Communications Bill 45349 874 2024 Blue CVB Membership Other Sales & Marketing MICE Sales & Marketing 0660400 · Membership (MICE) 1,009.00
Bluegrass Integrated Communications Credit Card Charge 45349 JCExpRpt183 Jennifer Case, Meals DI Marketing Summit, Destination Marketing Destination Marketing 1769200 · Ad Agency:AA - Travel (Staff) 3.52
Bluegrass Integrated Communications Credit Card Charge 45349 JCExpRpt183 Jennifer Case, Meals -DI Marketing Summit, Destination Marketing Destination Marketing 1769200 · Ad Agency:AA - Travel (Staff) 8.32
Reunion Group Credit Card Charge 45349 JCExpRpt183 Jennifer Case, Meals -DI Marketing Summit, Destination Marketing Destination Marketing 1769200 · Ad Agency:AA - Travel (Staff) 16.91
HOPKE | HARRISON Inc. Credit Card Charge 45349 JCExpRpt183 Jennifer Case, Baggage Fee DI Marketing Summit Baggage
Destination
fee DI
Marketing
Marketing Summit, Destination Marketing 1769200 · Ad Agency:AA - Travel (Staff) 35.00
HOPKE | HARRISON Inc. Credit Card Charge 45349 JCExpRpt183 Jennifer Case, Transportation- DI Marketing Summit,
Destination Marketing Destination Marketing 1769200 · Ad Agency:AA - Travel (Staff) 35.41
Sky Market Center Bill 45351 41183 February charge for Go Daddy annual charge (WTC) for
Destination
domains/URLs
Marketingrenewal. The domains are for t... Destination Marketing 1764600 · Online Services:Online - Hosting 70.32
United Bill 45351 41184 February OOP Costs - Migration, Hosting, LicensingDestination Marketing Destination Marketing 1764600 · Online Services:Online - Hosting 6.56
Uber Bill 45351 41187 AdSwerve (cc) Destination Marketing Destination Marketing 1769100 · Paid Media:PM - Digital (Display & Video) 3,358.76
Connelly Partners Bill 45351 41187 OAREX Funding, LLC Destination Marketing Destination Marketing 1769100 · Paid Media:PM - Digital (Display & Video) 33,250.25
Connelly Partners Bill 45351 41187 Sojern, Inc (cc) Destination Marketing Destination Marketing 1769100 · Paid Media:PM - Digital (Display & Video) 36,992.52
Connelly Partners Bill 45351 41187 Sirius XM Radio Inc. (cc) Destination Marketing Destination Marketing 1769100 · Paid Media:PM - Digital (Display & Video) 46,779.94
Connelly Partners Bill 45351 41189 2024 Q1/2 Paid Search Media - February - Google LLC
Destination Marketing Destination Marketing 1769100 · Paid Media:PM - SEM ( SEO & Content) 33,185.33
Connelly Partners Bill 45351 41191 TikTok Inc Destination Marketing Destination Marketing 1769100 · Paid Media:PM - Social Ads 18,028.66
Page 36 of 62
Williamsburg Tourism Council
FY2024 Expense Transaction Details
July 1, 2023 through June 30, 2024
Name Type Date Num Memo Segment Group Account - Description Amount
Connelly Partners Bill 45351 41191 Meta Platforms, Inc. Destination Marketing Destination Marketing 1769100 · Paid Media:PM - Social Ads 36,399.99
Connelly Partners Bill 45351 41192 23-WTC-0549 - 2024 Q1/2 Email Development Destination Marketing Destination Marketing 1769200 · Ad Agency:AA - Creative 223.00
Connelly Partners Bill 45351 41194 Pro Plus renewal for Travefy membership (Feb 8, 2024 -
Destination
Feb 8, 2025)
Marketing
a platform used to book and ... Destination Marketing 1764600 · Online Services:Online - Support Technologies 632.40
Connelly Partners Bill 45351 41197 Programmatic Media Fee Destination Marketing Destination Marketing 1769100 · Paid Media:PM - Digital (Display & Video) 8,444.33
Connelly Partners Bill 45351 41197 23-WTC-0547 - 2024 Q1/2 Programmatic Take Over Media
Destination
- February
Marketing Destination Marketing 1769100 · Paid Media:PM - Digital (Display & Video) 47,851.21
Connelly Partners Bill 45351 41198 23-WTC-0540 - 2024 Q1/2 2024- Broadcast Media -Destination
February Marketing Destination Marketing 1769100 · Paid Media:PM - Television 475,038.47
Connelly Partners Bill 45351 94663 Public Relations Service February 2024 Public Relations Destination Marketing 1769400 · Public Relations Firm:PR - Agency Fee 15,000.00
Connelly Partners Credit Card Charge 45351 JAExpRpt185 Josue Ayala, Binder clips Binder clips, Administration Office Administration 1864100 · TC - Office Supplies 6.82
Connelly Partners Credit Card Charge 45351 JCExpRpt183 Jennifer Case, DI Marketing Summit MCDONALD'SDestination
F10781, Marketing Destination Marketing 1769200 · Ad Agency:AA - Travel (Staff) 1.40
Percepture Credit Card Charge 45351 JCExpRpt183 Jennifer Case, UBER TRIP DI Marketing Summit, Destination Marketing Destination Marketing 1769200 · Ad Agency:AA - Travel (Staff) 13.81
Amazon Credit Card Charge 45351 JCExpRpt183 Jennifer Case, Baggage fee DI Marketing Summit Baggage
Destination
Fee DI
Marketing
Marketing Summit, Destination Marketing 1769200 · Ad Agency:AA - Travel (Staff) 35.00
McDonald's General Journal 45351 PM_EXP_ACC CP Charges Committed not Invoiced Destination Marketing Destination Marketing 1769100 · Paid Media 200,000.00
Uber General Journal 45351 TC_PAY_ACC Payroll Processing Fees Administration Office Administration 1864000 · TC - Business Expense 185.00
United General Journal 45351 TC_PAY_ACC Retirement Contribution Labor & Benefits Employee Wages & Benefits 1853100 · TC - Retirement 2,176.00
Connelly Partners General Journal 45351 TC_PAY_ACC Tourism FICA / FUTA / SUTA Labor & Benefits Employee Wages & Benefits 1852000 · TC - Payroll Taxes 2,365.00
Paychex General Journal 45351 TC_PAY_ACC Tourism Gross Salaries Labor & Benefits Employee Wages & Benefits 1850000 · TC - Salaries 31,527.00
Paychex Bill 45352 119156515-1 CoStar Suite Destination Marketing Destination Marketing 1761000 · Research:Research - Visitor 10,320.00
Paychex Bill 45352 1319288 March monthly service expense. Administration Office Administration 1864000 · TC - Business Expense 134.82
0 Bill 45352 41258 Integral Ad Science (fn) Destination Marketing Destination Marketing 1769100 · Paid Media:PM - Digital (Display & Video) 903.10
CoStar Realty Information, Inc. Bill 45352 41258 Priceline.com LLC Destination Marketing Destination Marketing 1769100 · Paid Media:PM - Digital (Display & Video) 18,140.28
Emburse, Inc. Bill 45352 41258 TripAdvisor, LLC Destination Marketing Destination Marketing 1769100 · Paid Media:PM - Digital (Display & Video) 32,141.04
Connelly Partners Bill 45352 41290 RateGain Adara, Inc. Destination Marketing Destination Marketing 1769100 · Paid Media:PM - Digital (Display & Video) 43,148.70
Connelly Partners Bill 45352 41350 WTC 'FY24 OOH Production' Colorization srvcs for 3 scenes
Destination
in WTC
Marketing
OOH Video Destination Marketing 1769300 · Production - Destination Mkt:Prod - Broadcast/Video/Photo 1,000.00
Connelly Partners Bill 45352 41350 WTC 'FY24 Outdoor' Prepress 2/20 - 2/27: 36Hrs retouching,
Destination
low res
Marketing
PDF (14), Image interpolation... Destination Marketing 1769300 · Production - Destination Mkt:Prod - Broadcast/Video/Photo 8,266.25
Connelly Partners Bill 45352 41351 WTC '2023 Fall Photoshoot' Prepress srvcs 1/30 - 2/9:
Destination
20Hrs Retouching,
Marketing low res PDF (20), certif... Destination Marketing 1769300 · Production - Destination Mkt:Prod - Broadcast/Video/Photo 7,788.13
Connelly Partners Bill 45352 5217 LiveIT Package - Asset tracking - Active Managed Anti-virus-
Administration
Patch Management- Free remote and o... Office Administration 1864600 · TC - Online Service 149.99
Connelly Partners Bill 45352 5217 LiveStor Data Storage Service w/ Backup Administration Office Administration 1864600 · TC - Online Service 149.99
Connelly Partners Bill 45352 5217 LiveIT Package - Per PC - 13 @ 34.99 - March Administration Office Administration 1864600 · TC - Online Service 454.87
LiveWire Business Solutions LLC Bill 45352 5234 Trunking-2 line phone; Cloud Server; DID Mgmt - March
Administration Office Administration 1864600 · TC - Online Service 322.50
LiveWire Business Solutions LLC Bill 45352 646321 ACCE Life AD&D/Long Term Disability - March Labor & Benefits Employee Wages & Benefits 1853000 · TC - Insurance Benefits 1,080.02
LiveWire Business Solutions LLC Bill 45352 AATCFAMAPRIL2024-F Minus Deposit paid 02/15/2024 Check # 558745 Public Relations Destination Marketing 1769400 · Public Relations Firm:PR - Fam Tours -500.00
LiveWire Business Solutions LLC Bill 45352 AATCFAMAPRIL2024-F AATC Pre FAM Total for transportation during 4-14-24
Public
to 4-16-24
Relations
visit. Total Bill 3k Destination Marketing 1769400 · Public Relations Firm:PR - Fam Tours 3,000.00
Assn of Chamber of Commerce Exec General Journal 45352 EMP_BEN-TC Anthem Invoice - ER Charges Vision Labor & Benefits Employee Wages & Benefits 1853000 · TC - Insurance Benefits 56.89
Oleta Coach Lines, Inc. General Journal 45352 EMP_BEN-TC Anthem Invoice - ER Charges Dental Labor & Benefits Employee Wages & Benefits 1853000 · TC - Insurance Benefits 230.23
Oleta Coach Lines, Inc. General Journal 45352 EMP_BEN-TC Anthem Invoice - ER Charges Medical Labor & Benefits Employee Wages & Benefits 1853000 · TC - Insurance Benefits 8,424.20
Anthem General Journal 45352 IT_SOFT_ADM Adobe License Administration Office Administration 1864000 · TC - Business Expense -354.81
Anthem General Journal 45352 IT_SOFT_ADM Certify License Administration Office Administration 1864000 · TC - Business Expense -126.00
Anthem General Journal 45352 IT_SOFT_ADM Certify License Administration Office Administration 1864900 · Interest Expense 4.30
Adobe General Journal 45352 IT_SOFT_ADM Adobe License Administration Office Administration 1864900 · Interest Expense 26.91
Emburse, Inc. General Journal 45352 IT_SOFT_ADM Certify License Administration Office Administration 1864620 · TC - Admin IT Software 122.44
Emburse, Inc. General Journal 45352 IT_SOFT_ADM Adobe License Administration Office Administration 1864620 · TC - Admin IT Software 329.65
Adobe General Journal 45352 IT_SOFT_MRK Pantheon Web License Destination Marketing Destination Marketing 1764600 · Online Services:Online - Hosting -1,227.25
Emburse, Inc. General Journal 45352 IT_SOFT_MRK Image Relay License Destination Marketing Destination Marketing 1764600 · Online Services:Online - Support Technologies -1,115.66
Adobe General Journal 45352 IT_SOFT_MRK Image Relay License Destination Marketing Destination Marketing 1764600 · Online Services:Online - Software Interest 170.96
Pantheon General Journal 45352 IT_SOFT_MRK Pantheon Web License Destination Marketing Destination Marketing 1764600 · Online Services:Online - Software Interest 188.05
Connelly Partners General Journal 45352 IT_SOFT_MRK Image Relay License Destination Marketing Destination Marketing 1764600 · Online Services:Online - Support Technologies 994.88
Connelly Partners General Journal 45352 IT_SOFT_MRK Pantheon Web License Destination Marketing Destination Marketing 1764600 · Online Services:Online - Hosting 1,103.07
Pantheon General Journal 45352 IT_SOFT_MRK Zartico License Destination Marketing Destination Marketing 1764600 · Online Services:Online - Software Interest 1,506.13
Connelly Partners General Journal 45352 IT_SOFT_MRK Simpleview CRM License Destination Marketing Destination Marketing 1764600 · Online Services:Online - Software Licenses 1,537.17
Pantheon General Journal 45352 IT_SOFT_MRK Simpleview Web License Destination Marketing Destination Marketing 1764600 · Online Services:Online - Software Licenses 1,957.98
Zartico, Inc General Journal 45352 IT_SOFT_MRK Zartico License Destination Marketing Destination Marketing 1764600 · Online Services:Online - Software Licenses 9,433.40
Connelly Partners Credit Card Charge 45352 JAExpRpt185 Josue Ayala, Lodging for IPW , Other Sales & Marketing International Sales & Marketing 0460500 · Travel (International) 3,052.62
Connelly Partners Credit Card Charge 45352 JCExpRpt183 Jennifer Case, Meals DI Marketing Summit, Destination Marketing Destination Marketing 1769200 · Ad Agency:AA - Travel (Staff) 2.15
Zartico, Inc Credit Card Charge 45352 JCExpRpt183 Jennifer Case, Meals DI Marketing Summit, Destination Marketing Destination Marketing 1769200 · Ad Agency:AA - Travel (Staff) 2.89
Westin Hotels & Resorts Credit Card Charge 45352 JCExpRpt183 Jennifer Case, Meals DI Marketing Summit, Destination Marketing Destination Marketing 1769200 · Ad Agency:AA - Travel (Staff) 4.83
SLC Maverick Conc Credit Card Charge 45352 JCExpRpt183 Jennifer Case, Meals DI Marketing Summit, Destination Marketing Destination Marketing 1769200 · Ad Agency:AA - Travel (Staff) 20.15
McDonald's Credit Card Charge 45352 JCExpRpt183 Jennifer Case, DI Marketing Summit UBER TRIP, Destination Marketing Destination Marketing 1769200 · Ad Agency:AA - Travel (Staff) 24.15
Hudson Airport Vendor Credit Card Charge 45352 JCExpRpt183 Jennifer Case, DI Marketing Summit RIC PARKING,
Destination Marketing Destination Marketing 1769200 · Ad Agency:AA - Travel (Staff) 48.00
Page 37 of 62
Williamsburg Tourism Council
FY2024 Expense Transaction Details
July 1, 2023 through June 30, 2024
Name Type Date Num Memo Segment Group Account - Description Amount
TST OHM Gourmanandise Credit Card Charge 45352 JCExpRpt183 Jennifer Case, DI Marketing Summit HILTON HOTELS
Destination
SALT LK, Marketing Destination Marketing 1769200 · Ad Agency:AA - Travel (Staff) 1,156.32
Uber Credit Card Charge 45352 JSYExRpt184 Julia Smyth-Young, Meeting with York County representative
Administration
TST* SECOND STREET AMERIC, Office Administration 1860550 · TC - Meals & Entertainment 61.51
Richmond Parking General Journal 45352 LEASE_EXP Canon photocopier Lease Administration Office Administration 1864900 · Interest Expense 18.15
Hilton General Journal 45352 LEASE_EXP Canon photocopier Administration Office Administration 1872010 · Depreciation Exp (Equip Lease) 278.31
Second Street General Journal 45352 PM_EXP_ACCR Reverse of GJE PM_EXP_ACC -- CP Charges Committed
Destination
not Invoiced
Marketing Destination Marketing 1769100 · Paid Media -200,000.00
Great America Financial Services General Journal 45352 RENT_EXP Office lease Administration Office Administration 1864900 · Interest Expense 58.68
Great America Financial Services General Journal 45352 RENT_EXP Office services fees Administration Office Administration 086480T · Rent - T 2,916.67
Connelly Partners General Journal 45352 RENT_EXP Office lease Administration Office Administration 1872020 · Depreciation Exp (Office Lease) 5,480.26
Williamsburg Area Chamber of Commerce Credit Card Charge 45352 SVExpRpt180 Vazquez, Sandra, MANHATTAN BAGEL- cannot find receipt-
Administration
accidentally threw it away, Office Administration 1860550 · TC - Meals & Entertainment 31.49
Williamsburg Area Chamber of Commerce Credit Card Charge 45352 SVExpRpt180 Vazquez, Sandra, Indeed 89743345, Administration Office Administration 1868000 · TC - Recruiting 92.94
Williamsburg Area Chamber of Commerce General Journal 45352 TC_PAY_ACCR Tourism Gross Salaries Labor & Benefits Employee Wages & Benefits 1850000 · TC - Salaries -31,527.00
Manhattan Bagel General Journal 45352 TC_PAY_ACCR Tourism FICA / FUTA / SUTA Labor & Benefits Employee Wages & Benefits 1852000 · TC - Payroll Taxes -2,365.00
Indeed General Journal 45352 TC_PAY_ACCR Retirement Contribution Labor & Benefits Employee Wages & Benefits 1853100 · TC - Retirement -2,176.00
Paychex General Journal 45352 TC_PAY_ACCR Payroll Processing Fees Administration Office Administration 1864000 · TC - Business Expense -185.00
Paychex General Journal 45352 TC-DEPR TC Assets Depreciation Exp Administration Office Administration 1872000 · Depreciation Exp (Owned Equip) 120.86
Principal Financial Group Credit Card Charge 45353 JAExpRpt185 Josue Ayala, ICONTACT subscrition, Administration Office Administration 1860400 · TC - Memberships (Corporate) 399.00
Paychex Bill 45356 4969426 Payroll Service - Vacation Time Tracking System - March
Administration Office Administration 1864000 · TC - Business Expense 29.00
0 Bill 45356 AATCFAMApril2024 AATC FAM April 2024 visit Public Relations Destination Marketing 1769400 · Public Relations Firm:PR - Fam Tours 402.80
IContact Credit Card Charge 45356 DOExpRpt189 Daniela Owen, AMK CW REVOLUTIONS Items for Public
Travel Noire
Relations
gift basket we are sending them for pote... Destination Marketing 1769400 · Public Relations Firm:PR - Promotional Items 118.65
Paychex Credit Card Charge 45356 JAExpRpt190 Josue Ayala, DROPBOX*XXSXBP6WSV8C Dropbox
Administration
subscription, Class: Tourism Organizational Support Office Administration 1860400 · TC - Memberships (Corporate) 11.99
Colonial Ghosts Credit Card Charge 45356 JAExpRpt190 Josue Ayala, FOOD LION #0196, Class: Tourism Organizational
AdministrationSupport Office Administration 1864100 · TC - Office Supplies 24.00
Colonial Williamsburg Visitor Center Credit Card Charge 45356 JMExpRpt194 Jennifer McConnell, Chattanooga School for LiberalOther
Arts water
Sales &
forMarketing
Welcome Bags, Group Tour Sales & Marketing 0564200 · Materials (Group) 14.10
Dropbox Bill 45356 REIMB/MILE 02/24 Pay for Jacqui's (writer) dinner at Masala Craft Public Relations Destination Marketing 1769400 · Public Relations Firm:PR - Travel (Staff) 3.48
Food Lion Bill 45356 REIMB/MILE 02/24 Meet Eisenman & Associates at ARMY museum Public Relations Destination Marketing 1769400 · Public Relations Firm:PR - Travel (Staff) 8.17
Walmart Bill 45356 REIMB/MILE 02/24 Meet Eisenman & Associates at Busch Gardens Public Relations Destination Marketing 1769400 · Public Relations Firm:PR - Travel (Staff) 16.88
Daniela Owen Bill 45356 REIMB/MILE 02/24 Meet Eisenman & Associates at Fat Canary Public Relations Destination Marketing 1769400 · Public Relations Firm:PR - Travel (Staff) 22.11
Daniela Owen Credit Card Charge 45357 JCExpRpt191 Jennifer Case, Couldn't get receipt because account was
Administration
canceled before I could get a receipt, C... Office Administration 1860400 · TC - Memberships (Corporate) 19.96
Daniela Owen Credit Card Charge 45357 JMExpRpt194 Daniela Owen, Shipping A box of gifts to Travel Noire
Public
Editor
Relations
THE UPS STORE 645, Destination Marketing 1769400 · Public Relations Firm:PR - Promotional Items 33.30
Daniela Owen Bill 45357 REIMB/MILE 02/24 Attending MMA tradeshow Other Sales & Marketing Group Tour Sales & Marketing 0560500 · Travel (Group) 28.14
Daily Press / Virginia Gazette Credit Card Charge 45358 DOExpRpt189 Daniela Owen, Initial deposit for room VENETIAN/PALAZZO
Public Relations
ROOM RS, Destination Marketing 1769400 · Public Relations Firm:PR - Travel (Staff) 262.76
United Parcel Service Credit Card Charge 45359 JMExpRpt194 Jennifer McConnell, Water for Welcome Amenities for
Other
Education
Sales & First
Marketing
(two groups) and Grand Class... Group Tour Sales & Marketing 0564200 · Materials (Group) 35.25
Paz Alejandra Ramello General Journal 45359 Payroll-TC Principal rtn of over funding (ER Match) Labor & Benefits Employee Wages & Benefits 1853100 · TC - Retirement -9.39
The Venetian General Journal 45359 Payroll-TC Paychex Payroll Processing Fee Administration Office Administration 1864000 · TC - Business Expense 205.38
Walmart General Journal 45359 Payroll-TC Employer Contribution - 401K (2% Contribution) Labor & Benefits Employee Wages & Benefits 1853100 · TC - Retirement 644.82
Principal Financial Group General Journal 45359 Payroll-TC Employer Contribution - 401K (EE Matching) Labor & Benefits Employee Wages & Benefits 1853100 · TC - Retirement 1,772.94
Paychex General Journal 45359 Payroll-TC Tourism FICA / FUTA / SUTA Labor & Benefits Employee Wages & Benefits 1852000 · TC - Payroll Taxes 2,619.10
Principal Financial Group General Journal 45359 Payroll-TC Tourism Gross Salary plus bonus Labor & Benefits Employee Wages & Benefits 1850000 · TC - Salaries 35,029.61
Principal Financial Group Credit Card Charge 45360 JAExpRpt190 Josue Ayala, WY DAILY SUBSCRIPTION Administration Office Administration 1860400 · TC - Memberships (Corporate) 8.95
Paychex Credit Card Credit 45360 JCExpRpt191 Jennifer Case, Etourism VENETIAN/PALAZZO ROOM RS,
Destination
Class:
Marketing
Destination Marketing Destination Marketing 1769200 · Ad Agency:AA - Travel (Staff) -160.72
Paychex Credit Card Charge 45360 JMExpRpt194 Jennifer McConnell, Ribbon for gift baskets for future
Destination
overnight guests,
Marketing Destination Marketing 1769200 · Ad Agency:AA - Travel (Staff) 59.00
Davis Media LLC Credit Card Charge 45361 JMExpRpt194 Jennifer McConnell, Education First, Grand Classroom,
OtherGlobal
Sales &
Alliance
Marketing
welcome amenity snack, Group Tour Sales & Marketing 0564200 · Materials (Group) 333.76
Venetian/Palazzo Room RS Bill 45362 41185 FY24 Agency Fee - March 2023 Destination Marketing Destination Marketing 1769200 · Ad Agency:AA - Account Mgt 186,666.67
Amazon Credit Card Charge 45362 DOExpRpt189 Daniela Owen, I paid for dinner for travel writer Tracey
Public
Teo and
Relations
her husband at Waypoint. I drov... Destination Marketing 1769400 · Public Relations Firm:PR - Fam Tours 213.08
Amazon Credit Card Charge 45362 JAExpRpt190 Josue Ayala, FOOD LION #0196, Class: Tourism Organizational
AdministrationSupport Office Administration 1864100 · TC - Office Supplies 10.69
Connelly Partners Credit Card Charge 45362 JAExpRpt190 Josue Ayala, Board meeting guests, Class: TourismAdministration
Organizational Support: Executive Office Administration 1862210 · TC - Board of Directors 83.98
Waypoint Seafood & Grill Credit Card Charge 45362 JAExpRpt190 Josue Ayala, SALADWORKS - WILLIAMSBURG Board
Administration
meeting, Class: Tourism Organizational Support: Exe...
Office Administration 1862210 · TC - Board of Directors 243.04
Food Lion Credit Card Charge 45362 JAExpRpt190 Josue Ayala, EXTRA SPACE 7490 Administration Office Administration 1864000 · TC - Business Expense 295.00
Saladworks Credit Card Charge 45362 JMExpRpt194 Jennifer McConnell, Soda for the board meeting, Administration Office Administration 1862210 · TC - Board of Directors 11.45
Saladworks Credit Card Charge 45362 JMExpRpt194 Jennifer McConnell, AMZN Mktp US*R64451CT2 Baskets.
Destination
Crinkle
Marketing
paper. Items to make gift baskets. M... Destination Marketing 1769200 · Ad Agency:AA - Travel (Staff) 181.02
Extraspace Bill 45362 WTC0224 February Services - 3.5 billable hours @ 125 per hour
Labor & Benefits Employee Wages & Benefits 1862000 · TC - Consulting Services 437.50
Walmart Bill 45363 36130318 Copier Lease Expense Administration Office Administration 1864000 · TC - Business Expense 7.88
Amazon Bill 45363 36130318 Late fee from January Bill due 2-10-24, paid 2-15-24.
Administration Office Administration 1864000 · TC - Business Expense 81.12
Weinstein, Richard Credit Card Charge 45363 DOExpRpt189 Daniela Owen, Breakfast with influencer Evan TST*Public
HOHL, Relations Destination Marketing 1769400 · Public Relations Firm:PR - Fam Tours 7.34
Great America Financial Services Credit Card Charge 45363 DOExpRpt189 Daniela Owen, Breakfast with Evan, two parts because
Public
he was
Relations
running late and I ordered coffee wh... Destination Marketing 1769400 · Public Relations Firm:PR - Fam Tours 18.98
Great America Financial Services Credit Card Charge 45363 JAExpRpt190 Josue Ayala, SALADWORKS - WILLIAMSBURG, Class:
Administration
Tourism Organizational Support: Executive Office Administration 1862210 · TC - Board of Directors 12.86
Hohl Credit Card Charge 45363 JMExpRpt194 Jennifer McConnell, CHESAPEAKE BAY BRIDGE AND
Destination
Toll cost for
Marketing
Travel to Seminar 3.12.24.pdf, Destination Marketing 1769200 · Ad Agency:AA - Travel (Staff) 16.00
Hohl Credit Card Charge 45363 JMExpRpt194 Jennifer McConnell, VTC Visitor Center Seminar, Destination Marketing Destination Marketing 1769200 · Ad Agency:AA - Travel (Staff) 213.38
Saladworks Credit Card Charge 45363 SVExpRpt187 Vazquez, Sandra, DRI*Gallup for Ally- clifton profile,Administration Office Administration 1864000 · TC - Business Expense 59.99
Page 38 of 62
Williamsburg Tourism Council
FY2024 Expense Transaction Details
July 1, 2023 through June 30, 2024
Name Type Date Num Memo Segment Group Account - Description Amount
Chesapeake Bay Bridge & Tunnel District Credit Card Charge 45364 JMExpRpt194 Jennifer McConnell, Amazon.com*R632G0RT0 School
Other
Group
Sales &
Welcome
Marketing
Amenity Snack 199.40 Amazon.pdf Ed...
Group Tour Sales & Marketing 0564200 · Materials (Group) 199.40
Refuge Inn Bill 45365 0011914-IN Professional fees - March 2024 Destination Marketing Destination Marketing 1761000 · Research:Research - Market Mix Study 16,500.00
Gallup Bill 45365 1649511233-2024 CONDE NAST TRAVELER - 8 MONTH SUBSCRIPTION
Administration
04/01/24 - 12-01-24 Office Administration 1860400 · TC - Memberships (Corporate) 49.99
Amazon Bill 45365 205848 additional cases 3 @ 1.00 each Destination Marketing Destination Marketing 1766030 · Inquiry Fulfillment 2.00
Strategic Marketing & Research Bill 45365 205848 Bulk requests - 4 @ 4.75 each per the contract Destination Marketing Destination Marketing 1766030 · Inquiry Fulfillment 19.00
Conde Nast Traveler Bill 45365 205848 Client Storage - 4 brochures @ 22.50 each per contract
Destination Marketing Destination Marketing 1766030 · Inquiry Fulfillment:IF - Collateral 90.00
Bluegrass Integrated Communications Bill 45365 205848 Postage and Freight Destination Marketing Destination Marketing 1766030 · Inquiry Fulfillment:IF - Postage 120.24
Bluegrass Integrated Communications Bill 45365 41186 23-WTC-0283 - FY24 Quarterly Industry Email Deployment
Destination
January
Marketing
2024 to March 2024 Destination Marketing 1769200 · Ad Agency:AA - Creative 570.00
Bluegrass Integrated Communications Bill 45365 41190 VistaGraphics, Inc. (cc) Destination Marketing Destination Marketing 1769100 · Paid Media:PM - Print 14,430.00
Bluegrass Integrated Communications Bill 45365 41193 2024 Q1/2 fluent360 Consulting Costs- March Destination Marketing Destination Marketing 1769200 · Ad Agency:AA - Strategy/Planning/Analytic 12,572.60
Connelly Partners Bill 45365 41195 S. Flory Exp Rpt - 2/27 Haunted Williamsburg tickets for
Destination
influencer
Marketing
Colleen McCormick-Blair FAM ... Destination Marketing 1769100 · Paid Media:PM - Influencers 38.00
Connelly Partners Bill 45365 41195 S. Flory Exp Rpt - 2/27 Haunted Williamsburg tickets for
Destination
influencer
Marketing
Evan Woodard FAM visit - 3/... Destination Marketing 1769100 · Paid Media:PM - Influencers 38.00
Connelly Partners Bill 45365 41195 S. Flory Exp Rpt - 3/1 Williamsburg Walking Tour tickets
Destination
for influencer
Marketing
FAM visit - Colleen McC... Destination Marketing 1769100 · Paid Media:PM - Influencers 44.52
Connelly Partners Bill 45365 41195 S. Flory Exp Rpt - 3/1 Williamsburg Walking Tours (African
Destination
American
Marketing
History) tickets for influen... Destination Marketing 1769100 · Paid Media:PM - Influencers 44.52
Connelly Partners Bill 45365 41195 S. Flory Exp Rpt - 3/1 Williamsburg Walking Tours (Walk
Destination
About History)
Marketingtickets for influencer FA... Destination Marketing 1769100 · Paid Media:PM - Influencers 44.52
Connelly Partners Bill 45365 41195 S. Flory Exp Rpt - 3/1 Jamestown Discovery Sunset Cruise
Destination
tickets for
Marketing
influencer FAM visit - Col... Destination Marketing 1769100 · Paid Media:PM - Influencers 59.36
Connelly Partners Bill 45365 41195 S. Flory Exp Rpt - 3/1 Colonial Ghosts tickets for influencer
Destination
FAM visit
Marketing
- Colleen McCormick-Blai... Destination Marketing 1769100 · Paid Media:PM - Influencers 63.00
Connelly Partners Bill 45365 41195 S. Flory Exp Rpt - 2/27 Carriage Ride tickets @ Colonial
Destination
Williamsburg
Marketing
for influencer FAM visit -... Destination Marketing 1769100 · Paid Media:PM - Influencers 75.00
Connelly Partners Credit Card Charge 45365 DOExpRpt189 Daniela Owen, I paid for dinner with Travel Writer, Public
Sherra. She
Relations
writes for the southern bride S... Destination Marketing 1769400 · Public Relations Firm:PR - Fam Tours 294.02
Connelly Partners Credit Card Charge 45365 JMExpRpt194 Jennifer McConnell, Toll cost for Travel from Seminar
Destination
3.14.24.pdf
Marketing
CHESAPEAKE BAY BRIDGE AND, Destination Marketing 1769200 · Ad Agency:AA - Travel (Staff) 16.00
Connelly Partners Credit Card Charge 45365 JMExpRpt194 Jennifer McConnell, Itemized receipt attached. breakfast
Destination
and dinner.,
Marketing Destination Marketing 1769200 · Ad Agency:AA - Travel (Staff) 39.06
Virginia Department of Taxation Credit Card Charge 45366 DOExpRpt189 Daniela Owen, WAL-MART #1773 Water for welcome
Other
bags
Sales
for &
Jennie,
Marketing Group Tour Sales & Marketing 0564200 · Materials (Group) 14.10
Virginia Department of Taxation Credit Card Charge 45366 DOExpRpt189 Daniela Owen, I paid for lunch with travel writer Sherra
Public
OPUS
Relations
9, Destination Marketing 1769400 · Public Relations Firm:PR - Fam Tours 72.83
Virginia Department of Taxation Credit Card Charge 45366 JAExpRpt190 Josue Ayala, Supplies for Lori, Class: Tourism Organizational
Administration
Support: Finance Office Administration 1864100 · TC - Office Supplies 15.95
Walmart Credit Card Charge 45366 JAExpRpt190 Josue Ayala, SimpleView training, Class: Tourism Organizational
AdministrationSupport Office Administration 1860200 · TC - Training 154.43
Opus 9 Steakhouse Credit Card Charge 45366 JAExpRpt190 Josue Ayala, SimpleView training, Class: Tourism Organizational
AdministrationSupport Office Administration 1860200 · TC - Training 213.25
Amazon Credit Card Charge 45366 JMExpRpt194 Jennifer McConnell, Devin Veal SimpleView Training for
Administration
Visit Williamsburg Staff, Office Administration 1860500 · TC - Travel 158.56
Saladworks Credit Card Charge 45367 DOExpRpt189 Daniela Owen, I paid for travel writer, Sherras tea TST*
Public1607
Relations
COFFEE COMPANY, Destination Marketing 1769400 · Public Relations Firm:PR - Fam Tours 4.59
Saladworks Credit Card Charge 45367 JAExpRpt190 Josue Ayala, Subscription, Class: Tourism Organizational
Administration
Support Office Administration 1860400 · TC - Memberships (Corporate) 16.79
Hilton Credit Card Charge 45367 JAExpRpt190 Josue Ayala, Vicki Invoice.pdf Yearly subscription for Vicki.
Administration
Working on getting invoice and ref... Office Administration 1860400 · TC - Memberships (Corporate) 167.90
1607 Coffee Company Credit Card Charge 45367 JSYExRpt192 Julia Smyth-Young, Banners for Visit WIlliamsburg, Administration Office Administration 1864000 · TC - Business Expense 441.02
Zoom Video Communications Inc Credit Card Charge 45368 JCExpRpt191 Jennifer Case, NYTimes*NYTimes disc - No Receipt, Class:
Administration
Tourism Organizational Support Office Administration 1860400 · TC - Memberships (Corporate) 4.00
Zoom Video Communications Inc Credit Card Charge 45368 JSYExRpt192 JYF Director Series Fee Other Sales & Marketing Group Tour Sales & Marketing 0560400 · Memberships (Group) 52.12
FedEx Credit Card Charge 45369 JAExpRpt190 Josue Ayala, Hole punch for Lori, Class: Tourism Organizational
AdministrationSupport: Finance Office Administration 1864100 · TC - Office Supplies 32.95
New York Times Credit Card Charge 45369 JMExpRpt194 Jennifer McConnell, WAL-MART #5754 Water for EF
Other
GC GA
Sales &
School
Marketing
Group last week of March.pdf, Group Tour Sales & Marketing 0564200 · Materials (Group) 56.40
Jamestown-Yorktown Foundation Bill 45369 REIMB/MILE 03/17/24 Maryland Motorcoach Association 2024 Winter Operators
Other Sales
Meeting
& Marketing Group Tour Sales & Marketing 0560500 · Travel (Group) 56.55
Amazon Bill 45369 REIMB/MILE 03/17/24 Drove home on 3/14/2024. VTC Visitor Center Seminar
Public
in Relations
Chincoteague Destination Marketing 1769400 · Public Relations Firm:PR - Travel (Staff) 195.64
Walmart Bill 45370 94765 Gratuity only for comped meal at Gabrial Archer Tavern
Destination Marketing Destination Marketing 1769100 · Paid Media:PM - Influencers 6.01
Jennifer McConnell Bill 45370 94765 Gas for Rental Car Destination Marketing Destination Marketing 1769100 · Paid Media:PM - Influencers 25.61
Jennifer McConnell Bill 45370 94765 Dinner at The Hounds Tale (Adjusted tip reimbursement
Destination
to no more
Marketing
than 20%) Destination Marketing 1769100 · Paid Media:PM - Influencers 43.08
Percepture Bill 45370 94765 Dinner at Le Yaca Destination Marketing Destination Marketing 1769100 · Paid Media:PM - Influencers 104.83
Percepture Bill 45370 94765 Budget Rental Car - March 14-17 Destination Marketing Destination Marketing 1769100 · Paid Media:PM - Influencers 170.39
Percepture Bill 45370 94765 Lodging at Kingsmill Resort 14-17 Destination Marketing Destination Marketing 1769100 · Paid Media:PM - Influencers 615.78
Percepture Bill 45370 94765 Airline - Sherra Meyers Visit Destination Marketing Destination Marketing 1769100 · Paid Media:PM - Influencers 927.20
Percepture Credit Card Charge 45371 DOExpRpt189 Daniela Owen, Breakfast with social media influencer
Public
Colleen
Relations
TST* 1607 COFFEE COMPANY, Destination Marketing 1769400 · Public Relations Firm:PR - Fam Tours 19.58
Percepture General Journal 45371 ExpRptReim Josue Ayala Exp Rpt Reimbursement Administration Office Administration 1864000 · TC - Business Expense -2.89
Percepture Credit Card Charge 45371 JAExpRpt190 Josue Ayala, For team member, Class: Tourism Organizational
Administration
Support Office Administration 1864000 · TC - Business Expense 84.77
1607 Coffee Company Credit Card Charge 45371 JAExpRpt190 Josue Ayala, Invoice - 2131.pdf A/V for Board meeting,
Administration
Class: Tourism Organizational Support: Ex... Office Administration 1862210 · TC - Board of Directors 1,095.00
0 Credit Card Credit 45371 JCExpRpt191 Jennifer Case, Cancelled trip to Mediapost conference,
Destination
Class: Marketing
Destination Marketing Destination Marketing 1769200 · Ad Agency:AA - Travel (Staff) -174.99
Edible Credit Card Charge 45371 JCExpRpt191 Jennifer Case, D J*WALL-ST-JOURNAL, Class: Tourism
Administration
Organizational Support Office Administration 1860400 · TC - Memberships (Corporate) 4.00
AudioCraft Credit Card Charge 45371 JMExpRpt194 Jennifer McConnell, HARRIS TEETER #462 Education
OtherFirst
Sales
Groups
& Marketing
Water Walmart.pdf, Group Tour Sales & Marketing 0564200 · Materials (Group) 5.44
American Airlines Bill 45372 23461275031524 Water Delivery for April Administration Office Administration 1864000 · TC - Business Expense 30.23
Wall Street Journal Bill 45372 9959479388 Surcharges and Other Charges & Credits (Equipment)
Administration Office Administration 1864500 · TC - Phone -55.30
Walmart Bill 45372 9959479388 Taxes, Governmental Surcharges & Fees Administration Office Administration 1864500 · TC - Phone 12.00
Crystal Springs Bill 45372 9959479388 Equipment Charges Administration Office Administration 1864500 · TC - Phone 277.70
Verizon Wireless Bill 45372 9959479388 Feb 19 - Mar 18, 2024 Wireless Administration Office Administration 1864500 · TC - Phone 360.00
Verizon Wireless Credit Card Charge 45372 DOExpRpt189 Daniela Owen, I paid for Colleens air tour because they
Public
had an
Relations
issue during transaction and this... Destination Marketing 1769400 · Public Relations Firm:PR - Fam Tours 277.07
Verizon Wireless Credit Card Charge 45372 DOExpRpt189 Daniela Owen, Tickets for VTC visitor FAM for Go APe
Public
FSP*GO
Relations
APE FREEDOM, Destination Marketing 1769400 · Public Relations Firm:PR - Fam Tours 482.52
Page 39 of 62
Williamsburg Tourism Council
FY2024 Expense Transaction Details
July 1, 2023 through June 30, 2024
Name Type Date Num Memo Segment Group Account - Description Amount
Verizon Wireless Bill 45373 00448 VMA - Annual Membership Dues 2024 good to Jan 1st,
Other2025
Sales & Marketing Group Tour Sales & Marketing 0560400 · Memberships (Group) 350.00
Williamsburg Flight Center Credit Card Charge 45373 DOExpRpt189 Daniela Owen, Breakfast with influencer Colleen SP
Public Relations
MOBJACKBAYCOFFEE, Destination Marketing 1769400 · Public Relations Firm:PR - Fam Tours 18.31
Go Ape General Journal 45373 Payroll-TC Paychex Payroll Processing Fee Administration Office Administration 1864000 · TC - Business Expense 205.38
Virginia Motorcoach Association General Journal 45373 Payroll-TC Employer Contribution - 401K (2% Contribution) Labor & Benefits Employee Wages & Benefits 1853100 · TC - Retirement 644.82
Mobjack Bay Coffee Roasters General Journal 45373 Payroll-TC Employer Contribution - 401K (EE Matching) Labor & Benefits Employee Wages & Benefits 1853100 · TC - Retirement 1,772.94
Paychex General Journal 45373 Payroll-TC Tourism FICA / FUTA / SUTA Labor & Benefits Employee Wages & Benefits 1852000 · TC - Payroll Taxes 2,618.63
Principal Financial Group General Journal 45373 Payroll-TC Tourism Gross Salary plus bonus Labor & Benefits Employee Wages & Benefits 1850000 · TC - Salaries 35,029.61
Principal Financial Group Credit Card Charge 45373 SVExpRpt187 Vazquez, Sandra, 1-800-FLOWERS.COM,INC., Administration Office Administration 1864000 · TC - Business Expense 91.14
Paychex Credit Card Charge 45376 DOExpRpt189 Daniela Owen, Adobe subscription for visit williamsburg staff
Administration
()ADOBE *ADOBE, Office Administration 1860400 · TC - Memberships (Corporate) 300.90
Paychex Credit Card Charge 45377 DOExpRpt189 Daniela Owen, FH* WILLIAMSBURG WALKI Tour for
Public
German
Relations
Travel Writer, Ulrike, in partnership with ... Destination Marketing 1769400 · Public Relations Firm:PR - Fam Tours 21.20
1-800 flowers Credit Card Charge 45377 DOExpRpt189 Daniela Owen, SQ *SWEETHAVEN LAVENDER O Public
Lullaby pillow
Relations
mist from SweetHaven, for SWAG items, Destination Marketing 1769400 · Public Relations Firm:PR - Promotional Items 300.00
Adobe Bill 45378 12102 Strictly Business Sponsorship 4-1-2024 to 4-17-2024 -
Other
WTYD-FM
Sales & station
Marketing MICE Sales & Marketing 0660100 · Co-Op Marketing (MICE) 4,000.00
Williamsburg Walking Tour Credit Card Charge 45378 JAExpRpt190 Josue Ayala, Half and Half, Class: Tourism Organizational
Administration
Support Office Administration 1864100 · TC - Office Supplies 6.05
Sweethaven Lavender of Williamsburg Credit Card Charge 45379 DOExpRpt189 Daniela Owen, Paying for stay for German travel writer
Public
in Relations
partnership with VTC WILLIAMSBURG LGD... Destination Marketing 1769400 · Public Relations Firm:PR - Fam Tours 758.30
Davis Media LLC Credit Card Charge 45379 JAExpRpt190 Josue Ayala, Travel South Conference expense for Other
Julia, Sales
Class:&International
Marketing Mkt: Travel South I... International Sales & Marketing 0465900 · Special Events (International) 250.00
Food Lion Credit Card Charge 45379 JMExpRpt194 Jennifer McConnell, Water for Education First, Other Sales & Marketing Group Tour Sales & Marketing 0564200 · Materials (Group) 42.30
The Williamsburg Lodge Credit Card Charge 45379 SVExpRpt187 Vazquez, Sandra, Jennies birthday card FOOD LION #1273,
Administration Office Administration 1864000 · TC - Business Expense 6.09
Travel South USA Bill 45380 94728 Public Relations Service March 2024 Public Relations Destination Marketing 1769400 · Public Relations Firm:PR - Agency Fee 15,000.00
Walmart Credit Card Charge 45380 DOExpRpt189 Daniela Owen, Swag from Casa Pearl - mini hot sauce
Public
TST*
Relations
CASA PEARL, Destination Marketing 1769400 · Public Relations Firm:PR - Promotional Items 479.52
Chesapeake Bank Credit Card Credit 45380 JMExpRpt194 Jennifer McConnell, Amazon Refund 17.97 3.29.pdfOther Sales
97Amazon.com,
& Marketing Group Tour Sales & Marketing 0564200 · Materials (Group) -17.97
Percepture Bill 45382 41426 March OOP Costs - Migration, Hosting, Licensing Destination Marketing Destination Marketing 1764600 · Online Services:Online - Hosting 6.56
Casa Pearl Bill 45382 41429 Sojern, Inc (cc) Destination Marketing Destination Marketing 1769100 · Paid Media:PM - Digital (Display & Video) 4,221.36
Amazon Bill 45382 41429 ASwerve (cc) Destination Marketing Destination Marketing 1769100 · Paid Media:PM - Digital (Display & Video) 4,648.51
Connelly Partners Bill 45382 41429 OAREX Funding, LLC Destination Marketing Destination Marketing 1769100 · Paid Media:PM - Digital (Display & Video) 33,321.75
Connelly Partners Bill 45382 41429 Google LLC Destination Marketing Destination Marketing 1769100 · Paid Media:PM - Digital (Display & Video) 33,653.70
Connelly Partners Bill 45382 41429 Sojern, Inc (cc) Destination Marketing Destination Marketing 1769100 · Paid Media:PM - Digital (Display & Video) 39,277.68
Connelly Partners Bill 45382 41429 TripAdvisor, LLC Destination Marketing Destination Marketing 1769100 · Paid Media:PM - Digital (Display & Video) 42,318.12
Connelly Partners Bill 45382 41430 2024 Q1/2 Paid Search Media - March - Google LLC
Destination Marketing Destination Marketing 1769100 · Paid Media:PM - SEM ( SEO & Content) 65,338.66
Connelly Partners Bill 45382 41431 TikTok Inc Destination Marketing Destination Marketing 1769100 · Paid Media:PM - Social Ads 25,585.07
Connelly Partners Bill 45382 41431 Meta Platforms, Inc. Destination Marketing Destination Marketing 1769100 · Paid Media:PM - Social Ads 30,431.31
Connelly Partners Bill 45382 41432 VistaGraphics, Inc. (cc) - VRLTA Guide Destination Marketing Destination Marketing 1769100 · Paid Media:PM - Print 7,416.00
Connelly Partners Bill 45382 41433 FY24 OOH Media - March - NPRP Media Destination Marketing Destination Marketing 1769100 · Paid Media:PM - Digital (Display & Video) 894,000.00
Connelly Partners Bill 45382 41434 B. Frechette Exp Rpt - 3/26 Williamsburg Client request.
Destination
costs for 2
Marketing
LaCie 14TB d2 Professional ... Destination Marketing 1769200 · Ad Agency:AA - Account Mgt 954.24
Connelly Partners Bill 45382 41435 S. Flory Exp Rpt - 4/1 Refunded for $59.36 - Jamestown
Destination
Discovery
Marketing
Sunset Cruise tickets for influ... Destination Marketing 1769100 · Paid Media:PM - Influencers -59.36
Connelly Partners Bill 45382 41435 S. Flory ExP Rpt - 3/18 Yorktown Ghost Walk tickets for
Destination
influencer
Marketing
Hunter Hulbert FAM visit - Ap... Destination Marketing 1769100 · Paid Media:PM - Influencers 14.84
Connelly Partners Bill 45382 41435 S. Flory ExP Rpt - 3/18 Haunted Williamsburg tour ticket
Destination
for influencer
Marketing
Hunter Hulbert FAM visit... Destination Marketing 1769100 · Paid Media:PM - Influencers 19.00
Connelly Partners Bill 45382 41435 S. Flory Exp Rpt - 3/27 Full Circle yoga booking for influencer
DestinationHunter
Marketing
Hulbert's FAM visit - Apr... Destination Marketing 1769100 · Paid Media:PM - Influencers 25.00
Connelly Partners Bill 45382 41435 S. Flory Exp Rpt - 3/20 Jamestown Haunted River Cruise
Destination
tickets for
Marketing
influencer Hunter Hulbert FAM... Destination Marketing 1769100 · Paid Media:PM - Influencers 31.80
Connelly Partners Bill 45382 41435 S. Flory ExP Rpt - 3/18 Yorktown Sail tickets for influencer
Destination
Hunter
Marketing
Hulbert FAM visit - April 25... Destination Marketing 1769100 · Paid Media:PM - Influencers 48.89
Connelly Partners Bill 45382 41435 S. Flory Exp Rpt - 3/22 CW Haunted Tour tickets forDestination
influencer Courses
Marketing
You Need to Play FAM visi... Destination Marketing 1769100 · Paid Media:PM - Influencers 57.00
Connelly Partners Bill 45382 41435 S. Flory Exp Rpt - 3/25 Secrets of Williamsburg Tour tickets
Destination
for Marketing
influencer Courses You Need to ... Destination Marketing 1769100 · Paid Media:PM - Influencers 82.50
Connelly Partners Bill 45382 41435 S. Flory ExP Rpt - 3/18 CW Musket Range ticket forDestination
influencer Hunter
Marketing
Hulbert FAM visit - April Destination Marketing 1769100 · Paid Media:PM - Influencers 95.00
Connelly Partners Bill 45382 41435 S. Flory Exp Rpt - 3/18 E-bike tour tickets for influencers
Destination
Leslie &
Marketing
Martina Johnson FAM visit -... Destination Marketing 1769100 · Paid Media:PM - Influencers 107.70
Connelly Partners Bill 45382 41435 S. Flory ExP Rpt - 3/18 Covered hotel stay for influencer
Destination
Evan Woodard's
Marketing FAM Trip at Kingsmill R... Destination Marketing 1769100 · Paid Media:PM - Influencers 575.64
Connelly Partners Bill 45382 41435 WTC '2024 Influencer Pymts' Evan Woodward FAM trip
Destination
to Williamsburg,
MarketingVA by Evan Woodword on 3/11 ... Destination Marketing 1769100 · Paid Media:PM - Influencers 9,000.00
Connelly Partners Bill 45382 41465 23-WTC-0540 - 2024 Q1/2 - Broadcast Media - March
Destination Marketing Destination Marketing 1769100 · Paid Media:PM - Television 524,898.80
Connelly Partners General Journal 45382 TC_PAY_ACC Payroll Processing Fees Administration Office Administration 1864000 · TC - Business Expense 205.00
Connelly Partners General Journal 45382 TC_PAY_ACC Retirement Contribution Labor & Benefits Employee Wages & Benefits 1853100 · TC - Retirement 2,418.00
Connelly Partners General Journal 45382 TC_PAY_ACC Tourism FICA / FUTA / SUTA Labor & Benefits Employee Wages & Benefits 1852000 · TC - Payroll Taxes 2,619.00
Paychex General Journal 45382 TC_PAY_ACC Tourism Gross Salaries Labor & Benefits Employee Wages & Benefits 1850000 · TC - Salaries 35,030.00
0 Bill 45383 1344101 April monthly service expense. Administration Office Administration 1864000 · TC - Business Expense 134.82
City of Williamsburg Bill 45383 40060 2024/2025 VRLTA Annual Membership Dues (4/1/2024
OthertoSales
3/31/2025)
& Marketing Group Tour Sales & Marketing 0560400 · Memberships (Group) 850.00
James City County Bill 45383 41686 Integral Ad Science (fn) Destination Marketing Destination Marketing 1769100 · Paid Media:PM - Digital (Display & Video) 1,246.54
Emburse, Inc. Bill 45383 41686 Local Daily Media Destination Marketing Destination Marketing 1769100 · Paid Media:PM - Digital (Display & Video) 1,500.00
Virginia Restaurant Lodging Travel Assoc Bill 45383 41686 VistaGraphics, Inc. Destination Marketing Destination Marketing 1769100 · Paid Media:PM - Digital (Display & Video) 6,985.00
Connelly Partners Bill 45383 41686 Priceline.com LLC Destination Marketing Destination Marketing 1769100 · Paid Media:PM - Digital (Display & Video) 14,496.94
Connelly Partners Bill 45383 41686 Spotify USA Inc. Destination Marketing Destination Marketing 1769100 · Paid Media:PM - Digital (Display & Video) 15,408.60
Connelly Partners Bill 45383 41686 VistaGraphics, Inc. Destination Marketing Destination Marketing 1769100 · Paid Media:PM - Digital (Display & Video) 32,699.00
Page 40 of 62
Williamsburg Tourism Council
FY2024 Expense Transaction Details
July 1, 2023 through June 30, 2024
Name Type Date Num Memo Segment Group Account - Description Amount
Connelly Partners Bill 45383 41686 RateGain Adara Inc. Destination Marketing Destination Marketing 1769100 · Paid Media:PM - Digital (Display & Video) 57,200.05
Connelly Partners Bill 45383 41686 Sirius XM Radio Inc. (cc) Destination Marketing Destination Marketing 1769100 · Paid Media:PM - Digital (Display & Video) 98,860.13
Connelly Partners Bill 45383 41692 Uplers freelance web development srvcs 3/11: 12Hrs Email
Destination
Template
Marketing
development for 23-WTC-0549 Destination Marketing 1769200 · Ad Agency:AA - Creative 203.00
Connelly Partners Bill 45383 41695 WTC '2024 Influencer Pymts' Evan Woodward travel exps
Destination
for FAM
Marketing
trip to Williamsburg, VA by Evan W... Destination Marketing 1769100 · Paid Media:PM - Influencers 329.92
Connelly Partners Bill 45383 41695 WTC '2024 Influencer Pymts' Evan Woodward travel exps
Destination
for FAM
Marketing
trip to Williamsburg, VA by Evan W... Destination Marketing 1769100 · Paid Media:PM - Influencers 402.00
Connelly Partners Bill 45383 41707 23-WTC-0547 - 2024 Q1/2 Programmatic Take Over Media
Destination
- March
Marketing Destination Marketing 1769100 · Paid Media:PM - Co-Op Program 60,153.73
Connelly Partners Bill 45383 5254 LiveIT Package - Asset tracking - Active Managed Anti-virus-
Administration
Patch Management- Free remote and o... Office Administration 1864600 · TC - Online Service 149.99
Connelly Partners Bill 45383 5254 LiveStor Data Storage Service w/ Backup Administration Office Administration 1864600 · TC - Online Service 149.99
Connelly Partners Bill 45383 5254 LiveIT Package - Per PC - 13 @ 34.99 - April Administration Office Administration 1864600 · TC - Online Service 454.87
LiveWire Business Solutions LLC Bill 45383 5269 Trunking-2 line phone; Cloud Server; DID Mgmt - April
Administration Office Administration 1864600 · TC - Online Service 322.50
LiveWire Business Solutions LLC Bill 45383 647804 ACCE Life AD&D/Long Term Disability - April Labor & Benefits Employee Wages & Benefits 1853000 · TC - Insurance Benefits 1,080.02
LiveWire Business Solutions LLC Bill 45383 94778 Lyft ride on 3-12 Destination Marketing Destination Marketing 1769100 · Paid Media:PM - Influencers 9.67
LiveWire Business Solutions LLC Bill 45383 94778 Lfyt ride on 3-12 Destination Marketing Destination Marketing 1769100 · Paid Media:PM - Influencers 20.33
Assn of Chamber of Commerce Exec Bill 45383 94778 Lyft ride on 3-13 Destination Marketing Destination Marketing 1769100 · Paid Media:PM - Influencers 31.05
Percepture Bill 45383 94778 Culture Cafe (The Place on the Corner) Lunch 3/13Destination Marketing Destination Marketing 1769100 · Paid Media:PM - Influencers 35.91
Percepture Bill 45383 94778 Williamsburg Walking Tour Destination Marketing Destination Marketing 1769100 · Paid Media:PM - Influencers 44.52
Percepture Bill 45383 94778 Huzzah! Breakfast 3/13 Destination Marketing Destination Marketing 1769100 · Paid Media:PM - Influencers 49.28
Percepture Bill 45383 94778 Clolonial Ghosts Tour Destination Marketing Destination Marketing 1769100 · Paid Media:PM - Influencers 50.00
Percepture Bill 45383 94778 Lyft ride on 3-14 Destination Marketing Destination Marketing 1769100 · Paid Media:PM - Influencers 63.99
Percepture Bill 45383 94778 Opus 9 Steakhouse Dinner 3/13 Destination Marketing Destination Marketing 1769100 · Paid Media:PM - Influencers 157.47
Percepture Bill 45383 94778 Budget Rental Car - March 11-14 Destination Marketing Destination Marketing 1769100 · Paid Media:PM - Influencers 280.58
Percepture Bill 45383 94778 Tracey Teo Trip to Williamsburg March 11- 14th Delta Air
Destination
Lines -
Marketing
Unbilled OOP Expenses Destination Marketing 1769100 · Paid Media:PM - Influencers 1,354.40
Percepture Credit Card Charge 45383 DOExpRpt189 Daniela Owen, Dinner - traveling to eTourism conference
Public PY
Relations
*PANDA EXPRESS, Destination Marketing 1769400 · Public Relations Firm:PR - Travel (Staff) 17.24
Percepture General Journal 45383 EMP_BEN-TC Anthem Invoice - ER Charges Vision Labor & Benefits Employee Wages & Benefits 1853000 · TC - Insurance Benefits 58.99
Percepture General Journal 45383 EMP_BEN-TC Anthem Invoice - ER Charges Dental Labor & Benefits Employee Wages & Benefits 1853000 · TC - Insurance Benefits 266.24
Panda Express General Journal 45383 EMP_BEN-TC Anthem Invoice - ER Charges Medical Labor & Benefits Employee Wages & Benefits 1853000 · TC - Insurance Benefits 9,217.72
Anthem General Journal 45383 IT_SOFT_ADM Adobe License Administration Office Administration 1864000 · TC - Business Expense -354.81
Anthem General Journal 45383 IT_SOFT_ADM Certify License Administration Office Administration 1864000 · TC - Business Expense -126.00
Anthem General Journal 45383 IT_SOFT_ADM Certify License Administration Office Administration 1864900 · Interest Expense 4.00
Adobe General Journal 45383 IT_SOFT_ADM Adobe License Administration Office Administration 1864900 · Interest Expense 25.61
Emburse, Inc. General Journal 45383 IT_SOFT_ADM Certify License Administration Office Administration 1864620 · TC - Admin IT Software 122.44
Emburse, Inc. General Journal 45383 IT_SOFT_ADM Adobe License Administration Office Administration 1864620 · TC - Admin IT Software 329.64
Adobe General Journal 45383 IT_SOFT_MRK Simpleview Web License Destination Marketing Destination Marketing 1764600 · Online Services:Online - Maintenance -6,562.50
Emburse, Inc. General Journal 45383 IT_SOFT_MRK Pantheon Web License Destination Marketing Destination Marketing 1764600 · Online Services:Online - Hosting -1,227.25
Adobe General Journal 45383 IT_SOFT_MRK Image Relay License Destination Marketing Destination Marketing 1764600 · Online Services:Online - Support Technologies -1,115.67
Connelly Partners General Journal 45383 IT_SOFT_MRK Image Relay License Destination Marketing Destination Marketing 1764600 · Online Services:Online - Software Interest 166.97
Pantheon General Journal 45383 IT_SOFT_MRK Pantheon Web License Destination Marketing Destination Marketing 1764600 · Online Services:Online - Software Interest 183.75
Connelly Partners General Journal 45383 IT_SOFT_MRK Simpleview Web License Destination Marketing Destination Marketing 1764600 · Online Services:Online - Software Interest 982.40
Connelly Partners General Journal 45383 IT_SOFT_MRK Image Relay License Destination Marketing Destination Marketing 1764600 · Online Services:Online - Support Technologies 994.87
Pantheon General Journal 45383 IT_SOFT_MRK Pantheon Web License Destination Marketing Destination Marketing 1764600 · Online Services:Online - Hosting 1,103.07
Connelly Partners General Journal 45383 IT_SOFT_MRK Zartico License Destination Marketing Destination Marketing 1764600 · Online Services:Online - Software Interest 1,467.23
Connelly Partners General Journal 45383 IT_SOFT_MRK Simpleview CRM License Destination Marketing Destination Marketing 1764600 · Online Services:Online - Software Licenses 1,537.17
Pantheon General Journal 45383 IT_SOFT_MRK Simpleview Web License Destination Marketing Destination Marketing 1764600 · Online Services:Online - Software Licenses 1,957.98
Zartico, Inc General Journal 45383 IT_SOFT_MRK Zartico License Destination Marketing Destination Marketing 1764600 · Online Services:Online - Software Licenses 9,433.40
Connelly Partners Credit Card Charge 45383 JMExpRpt194 Jennifer McConnell, Water for Education First 4.01.pdf
Other Sales
WAL-MART& Marketing
#5754, Group Tour Sales & Marketing 0564200 · Materials (Group) 21.15
Connelly Partners General Journal 45383 LEASE_EXP Canon photocopier Lease Administration Office Administration 1864900 · Interest Expense 17.45
Zartico, Inc General Journal 45383 LEASE_EXP Canon photocopier Administration Office Administration 1872010 · Depreciation Exp (Equip Lease) 278.31
Walmart Bill 45383 REIMB/MILE 03/24 Back to office Public Relations Destination Marketing 1769400 · Public Relations Firm:PR - Travel (Staff) 0.20
Great America Financial Services Bill 45383 REIMB/MILE 03/24 Back to First Baptist Church to meet Evan and pick up
Public
Tracey
Relations
and Wesley from Culture Cafe Destination Marketing 1769400 · Public Relations Firm:PR - Travel (Staff) 0.20
Great America Financial Services Bill 45383 REIMB/MILE 03/24 Meet Sherra at Williamsburg Manor for a tour Public Relations Destination Marketing 1769400 · Public Relations Firm:PR - Travel (Staff) 0.34
Daniela Owen Bill 45383 REIMB/MILE 03/24 Pick up Tracey and Wesley Public Relations Destination Marketing 1769400 · Public Relations Firm:PR - Travel (Staff) 0.60
Daniela Owen Bill 45383 REIMB/MILE 03/24 Take Tracey and Wesley to First Baptist Church Public Relations Destination Marketing 1769400 · Public Relations Firm:PR - Travel (Staff) 0.74
Daniela Owen Bill 45383 REIMB/MILE 03/24 Take Tracey and Wesley back to the Lodge Public Relations Destination Marketing 1769400 · Public Relations Firm:PR - Travel (Staff) 0.74
Daniela Owen Bill 45383 REIMB/MILE 03/24 Headed back to office Public Relations Destination Marketing 1769400 · Public Relations Firm:PR - Travel (Staff) 1.01
Daniela Owen Bill 45383 REIMB/MILE 03/24 Headed back to Tipsy Beans to pick up Tracey and Public
WesleyRelations Destination Marketing 1769400 · Public Relations Firm:PR - Travel (Staff) 1.07
Daniela Owen Bill 45383 REIMB/MILE 03/24 Dropped Tracey and Wesley off at Tipsy Beans Public Relations Destination Marketing 1769400 · Public Relations Firm:PR - Travel (Staff) 1.61
Daniela Owen Bill 45383 REIMB/MILE 03/24 Pick up Tracey (journalist for AAA) and took her and her
Publichusband
Relations
back to their hotel Destination Marketing 1769400 · Public Relations Firm:PR - Travel (Staff) 2.28
Daniela Owen Bill 45383 REIMB/MILE 03/24 Pick up Tracey (journalist for AAA) and took her and her
Publichusband
Relations
to dinner due to lack or rental... Destination Marketing 1769400 · Public Relations Firm:PR - Travel (Staff) 2.75
Page 41 of 62
Williamsburg Tourism Council
FY2024 Expense Transaction Details
July 1, 2023 through June 30, 2024
Name Type Date Num Memo Segment Group Account - Description Amount
Daniela Owen Bill 45383 REIMB/MILE 03/24 Pick up swag items from Casa Pearl Public Relations Destination Marketing 1769400 · Public Relations Firm:PR - Travel (Staff) 3.08
Daniela Owen Bill 45383 REIMB/MILE 03/24 Pick up Tracey and Wesley Public Relations Destination Marketing 1769400 · Public Relations Firm:PR - Travel (Staff) 3.35
Daniela Owen Bill 45383 REIMB/MILE 03/24 Meet influencer Colleen at 1607 Coffee house Public Relations Destination Marketing 1769400 · Public Relations Firm:PR - Travel (Staff) 3.35
Daniela Owen Bill 45383 REIMB/MILE 03/24 Head to Kingsmill to drop off gift basket for Sherra'sPublic
upcoming
Relations
visit Destination Marketing 1769400 · Public Relations Firm:PR - Travel (Staff) 3.42
Daniela Owen Bill 45383 REIMB/MILE 03/24 Took Tracey and Wesley to Freedom Park Public Relations Destination Marketing 1769400 · Public Relations Firm:PR - Travel (Staff) 3.95
Daniela Owen Bill 45383 REIMB/MILE 03/24 Done Ubering for the day and headed back to the office
Public Relations Destination Marketing 1769400 · Public Relations Firm:PR - Travel (Staff) 4.02
Daniela Owen Bill 45383 REIMB/MILE 03/24 Take Tracey and Wesley to Jamestown Settlement Public Relations Destination Marketing 1769400 · Public Relations Firm:PR - Travel (Staff) 4.22
Daniela Owen Bill 45383 REIMB/MILE 03/24 back to office Public Relations Destination Marketing 1769400 · Public Relations Firm:PR - Travel (Staff) 4.76
Daniela Owen Bill 45383 REIMB/MILE 03/24 Meet Sherra at the Maine Event Center Public Relations Destination Marketing 1769400 · Public Relations Firm:PR - Travel (Staff) 5.03
Daniela Owen Bill 45383 REIMB/MILE 03/24 Meet Colleen in Yorktown Public Relations Destination Marketing 1769400 · Public Relations Firm:PR - Travel (Staff) 5.90
Daniela Owen Bill 45383 REIMB/MILE 03/24 Drop off gift basket for visiting influencer Evan Public Relations Destination Marketing 1769400 · Public Relations Firm:PR - Travel (Staff) 7.37
Daniela Owen Bill 45383 REIMB/MILE 03/24 Meet Sherra at Kingsmill Resort, then join her for dinner
Publicat Fat
Relations
Canary Destination Marketing 1769400 · Public Relations Firm:PR - Travel (Staff) 7.37
Daniela Owen Bill 45383 REIMB/MILE 03/24 Then picked up Tracey and Wesley Public Relations Destination Marketing 1769400 · Public Relations Firm:PR - Travel (Staff) 8.58
Daniela Owen Bill 45383 REIMB/MILE 03/24 Meet Colleen in Yorktown then back to the office Public Relations Destination Marketing 1769400 · Public Relations Firm:PR - Travel (Staff) 8.78
Daniela Owen Bill 45383 REIMB/MILE 03/24 Met influencer Evan at Hohl Public Relations Destination Marketing 1769400 · Public Relations Firm:PR - Travel (Staff) 10.05
Daniela Owen Bill 45383 REIMB/MILE 03/24 Pick up Tracey (journalist for AAA) and took her and her
Publichusband
Relations
to dinner due to lack or rental... Destination Marketing 1769400 · Public Relations Firm:PR - Travel (Staff) 10.12
Daniela Owen Bill 45383 REIMB/MILE 03/24 Headed back home after dropping Tracey and Wesley
Public
off at their
Relationshotel Destination Marketing 1769400 · Public Relations Firm:PR - Travel (Staff) 10.18
Daniela Owen Bill 45383 REIMB/MILE 03/24 Pick up Tracey from Jolls Mill Pond and drop her off at
Public
the Lodge
Relations
hotel Destination Marketing 1769400 · Public Relations Firm:PR - Travel (Staff) 10.85
Daniela Owen Bill 45383 REIMB/MILE 03/24 To pick up swag Public Relations Destination Marketing 1769400 · Public Relations Firm:PR - Travel (Staff) 16.48
Daniela Owen Bill 45383 REIMB/MILE 03/24 back home from round trip Public Relations Destination Marketing 1769400 · Public Relations Firm:PR - Travel (Staff) 16.82
Daniela Owen Bill 45383 REIMB/MILE 03/24 Get footage of Irish dancing for social at their performance
Public at
Relations
Second Sundays. Destination Marketing 1769400 · Public Relations Firm:PR - Travel (Staff) 20.90
Daniela Owen Bill 45383 REIMB/MILE 03/24 Get footage of Irish dancing from Rose and Sword for
Public
social
Relations
post Destination Marketing 1769400 · Public Relations Firm:PR - Travel (Staff) 23.18
Daniela Owen General Journal 45383 Rent_ADJ 2024 Expense True-Up Administration Office Administration 1872020 · Depreciation Exp (Office Lease) 185.55
Daniela Owen General Journal 45383 Rent_ADJ 2024 Rent Expense True-Up Administration Office Administration 1864900 · Interest Expense 4,982.50
Daniela Owen General Journal 45383 RENT_EXP Office lease Administration Office Administration 1864900 · Interest Expense 44.08
0 General Journal 45383 RENT_EXP Office services fees Administration Office Administration 086480T · Rent - T 2,916.67
Williamsburg Area Chamber of Commerce General Journal 45383 RENT_EXP Office lease Administration Office Administration 1872020 · Depreciation Exp (Office Lease) 5,480.25
Williamsburg Area Chamber of Commerce Credit Card Charge 45383 SVExpRpt187 Vazquez, Sandra, Indeed 90546000, Administration Office Administration 1868000 · TC - Recruiting 159.15
Williamsburg Area Chamber of Commerce General Journal 45383 TC_PAY_ACCR Tourism Gross Salaries Labor & Benefits Employee Wages & Benefits 1850000 · TC - Salaries -35,030.00
Williamsburg Area Chamber of Commerce General Journal 45383 TC_PAY_ACCR Tourism FICA / FUTA / SUTA Labor & Benefits Employee Wages & Benefits 1852000 · TC - Payroll Taxes -2,619.00
Indeed General Journal 45383 TC_PAY_ACCR Retirement Contribution Labor & Benefits Employee Wages & Benefits 1853100 · TC - Retirement -2,418.00
Paychex General Journal 45383 TC_PAY_ACCR Payroll Processing Fees Administration Office Administration 1864000 · TC - Business Expense -205.00
Paychex General Journal 45383 TC-DEPR TC Assets Depreciation Exp Administration Office Administration 1872000 · Depreciation Exp (Owned Equip) 120.86
Principal Financial Group Invoice 45384 1047 Sponsorship agreement for the VMA/NCMA/MCSC Joint
Other Sales
Regional
& Meeting
Marketingfamiliarization tours in August Group Tour Sales & Marketing 0565000 · Tours (Group) -5,000.00
Paychex Bill 45384 3144952 DEPOSIT 2026 VSAE Annual Conference. Other Sales & Marketing MICE Sales & Marketing 0660100 · Co-Op Marketing (MICE) 20,000.00
0 Bill 45384 94782 Virgo Awards (Entry) Public Relations Destination Marketing 1769400 · Public Relations Firm:PR - Associations & Meetings 40.00
Virginia Tourism Corporation Bill 45384 94782 Virgo Award (Itself) Public Relations Destination Marketing 1769400 · Public Relations Firm:PR - Associations & Meetings 105.00
The Williamsburg Lodge Credit Card Charge 45384 DOExpRpt189 Daniela Owen, VTC Visitor FAM tickets for Go APE Public
FSP*GO Relations
APE FREEDOM, Destination Marketing 1769400 · Public Relations Firm:PR - Fam Tours 15.08
Percepture Credit Card Charge 45384 DOExpRpt189 Daniela Owen, Uber ride from hotel to airport UBERPublic
TRIP,Relations Destination Marketing 1769400 · Public Relations Firm:PR - Travel (Staff) 28.71
Percepture Credit Card Charge 45384 DOExpRpt189 Daniela Owen, Breakfast at hotel before conferencePublic
beginsRelations
CANYON RANCH CAFE, Destination Marketing 1769400 · Public Relations Firm:PR - Travel (Staff) 38.09
Go Ape Credit Card Charge 45384 DOExpRpt189 Daniela Owen, Dinner at eTourism conference THE
Public
BEDFORD
Relations
BY MARTHA ST, Destination Marketing 1769400 · Public Relations Firm:PR - Travel (Staff) 83.38
Uber Credit Card Charge 45384 JAExpRpt190 Josue Ayala, Note pads for Jen Case, Class: Tourism
Administration
Organizational Support: Marketing Office Administration 1864100 · TC - Office Supplies 7.79
Canyon Ranch Spa + Fitness Las Vegas Credit Card Charge 45384 JAExpRpt190 Josue Ayala, Snacks for team, Class: Tourism Organizational
Administration
Support Office Administration 1864100 · TC - Office Supplies 34.50
The Bedford Credit Card Charge 45384 JAExpRpt190 Josue Ayala, Paper, Class: Tourism Organizational Support
Administration Office Administration 1864100 · TC - Office Supplies 43.42
Amazon Credit Card Charge 45384 JAExpRpt190 Josue Ayala, Office Supplies, Class: Tourism Organizational
Administration
Support Office Administration 1864100 · TC - Office Supplies 73.31
Amazon Credit Card Charge 45384 JAExpRpt190 Josue Ayala, ICONTACT subscription, Administration Office Administration 1860400 · TC - Memberships (Corporate) 399.00
Office Max Credit Card Charge 45384 SVExpRpt187 Vazquez, Sandra, HARRIS TEETER #0320 Gift card for
Administration
Jennies Birthday, Office Administration 1864000 · TC - Business Expense 25.00
Amazon Credit Card Charge 45385 JCExpRpt191 Jennifer Case, Don't have receipt because it was canceled
Administration
before I could get copy of receipt, Cl... Office Administration 1860400 · TC - Memberships (Corporate) 19.96
IContact Credit Card Charge 45385 JCExpRpt191 Jennifer Case, Taste testing for content marketing COREYS
Administration
CHICKEN SHACK, Class: Tourism Organiza... Office Administration 1864000 · TC - Business Expense 44.54
HARRIS TEETER Bill 45386 10272 2024 IPW Participation Fee May 3-7, 2024 - Los Angeles,
Other CA
Sales & Marketing International Sales & Marketing 0465010 · Trade Show (International) 3,000.00
Daily Press / Virginia Gazette Bill 45387 5178449 Payroll Service - Vacation Time Tracking System - April
Administration Office Administration 1864000 · TC - Business Expense 29.00
Corey's Chicken Shack Credit Card Charge 45387 ARExpRpt201 Paz Alejandra Ramello, Crescent Leadership Conference's
Other Sales
welcome
& Marketing
amenities. , MICE Sales & Marketing 0664200 · Materials (MICE) 77.55
Virginia Tourism Authority Credit Card Charge 45387 DOExpRpt198 Daniela Owen, Tip for Uber ride to airport UBER TRIP,
Public Relations Destination Marketing 1769400 · Public Relations Firm:PR - Travel (Staff) 5.44
Paychex Credit Card Charge 45387 DOExpRpt198 Daniela Owen, VENETIAN STARBUCKS - lunch at Public
E-Tourism
Relations
summit on last day as it was not provided., Destination Marketing 1769400 · Public Relations Firm:PR - Travel (Staff) 20.03
Walmart Credit Card Charge 45387 DOExpRpt198 Daniela Owen, SQ *EINSTEIN BROS. BAGELS Breakfast/lunch
Public Relations
on the way home from E-tourism summit, Destination Marketing 1769400 · Public Relations Firm:PR - Travel (Staff) 22.91
Uber Credit Card Charge 45387 DOExpRpt198 Daniela Owen, TST* JUICEFARM- PALAZZO Breakfast
Publicbecause
Relations
it was not provided with the conference., Destination Marketing 1769400 · Public Relations Firm:PR - Travel (Staff) 26.58
Starbucks Credit Card Charge 45387 DOExpRpt198 Daniela Owen, Uber ride to airport UBER TRIP, Public Relations Destination Marketing 1769400 · Public Relations Firm:PR - Travel (Staff) 27.24
Einstein Bros. Bagels Credit Card Charge 45387 DOExpRpt198 Daniela Owen, Dinner, second night of eTourism Public
conference
Relations
GRIMALDI'S PIZZA 02206, Destination Marketing 1769400 · Public Relations Firm:PR - Travel (Staff) 37.43
Page 42 of 62
Williamsburg Tourism Council
FY2024 Expense Transaction Details
July 1, 2023 through June 30, 2024
Name Type Date Num Memo Segment Group Account - Description Amount
JuiceFarm Credit Card Charge 45387 DOExpRpt198 Daniela Owen, Dinner at E-Tourism Summit. DinnerPublic
was not
Relations
provided., Destination Marketing 1769400 · Public Relations Firm:PR - Travel (Staff) 43.65
Uber Credit Card Charge 45387 DOExpRpt198 Daniela Owen, NORFOLK AIRPORT AUTHORITY Public
Parking at
Relations
airport for eTourism conference, Destination Marketing 1769400 · Public Relations Firm:PR - Travel (Staff) 46.00
Grimaldi's Credit Card Charge 45387 JAExpRpt203 Josue Ayala, DROPBOX*36CM1GF8QFYS, Administration Office Administration 1860400 · TC - Memberships (Corporate) 11.99
The Venetian Credit Card Charge 45387 JMExpRpt200 Jennifer McConnell, WAL-MART #5754 Walmart Water
Other21.15
Sales &
4.4.24.pdf
Marketing
Education First, Group Tour Sales & Marketing 0564200 · Materials (Group) 21.15
Norfolk International General Journal 45387 Payroll-TC Paychex Payroll Processing Fee Administration Office Administration 1864000 · TC - Business Expense 205.38
Dropbox General Journal 45387 Payroll-TC Employer Contribution - 401K (2% Contribution) Labor & Benefits Employee Wages & Benefits 1853100 · TC - Retirement 644.82
Walmart General Journal 45387 Payroll-TC Employer Contribution - 401K (EE Matching) Labor & Benefits Employee Wages & Benefits 1853100 · TC - Retirement 1,772.94
Paychex General Journal 45387 Payroll-TC Tourism FICA / FUTA / SUTA Labor & Benefits Employee Wages & Benefits 1852000 · TC - Payroll Taxes 2,615.48
Principal Financial Group General Journal 45387 Payroll-TC Tourism Gross Salary plus bonus Labor & Benefits Employee Wages & Benefits 1850000 · TC - Salaries 35,029.61
Principal Financial Group Credit Card Charge 45388 DOExpRpt198 Daniela Owen, Hotel cost for E-Tourism Summit, with
Public
room block
Relations
rate VENETIAN/PALAZZO FRT DES. Re...Destination Marketing 1769400 · Public Relations Firm:PR - Travel (Staff) 855.73
Paychex Bill 45390 5274 2 Video Cables - DP to HDMI Administration Office Administration 1864650 · TC - IT Supplies/Equipment 44.00
Paychex Bill 45390 5274 LiveIT Labor 1.5 hours @ 120 per hour (discounted for
Administration
current clients) Office Administration 1864650 · TC - IT Supplies/Equipment 180.00
The Venetian Bill 45390 5274 Laptop Dock Administration Office Administration 1864650 · TC - IT Supplies/Equipment 186.97
LiveWire Business Solutions LLC Bill 45390 5274 Dell Laptop Latitude 15in - CPU i5 - RAM 12GB - Drive
Administration
500GB -3yr Warranty w/ accidental -No DVD/... Office Administration 1864650 · TC - IT Supplies/Equipment 1,263.50
LiveWire Business Solutions LLC Credit Card Charge 45390 JMExpRpt200 Jennifer McConnell, water 4.08.24 10.89 Viajes.pdf,Other Sales & Marketing Group Tour Sales & Marketing 0564200 · Materials (Group) 10.89
LiveWire Business Solutions LLC Credit Card Charge 45390 JMExpRpt200 Jennifer McConnell, MRN Educational Summit.pdfWill
Otherbe held
Salesat& Crowne
Marketing
Plaza, Dulles Airport REUNI... MICE Sales & Marketing 0665010 · Trade Show (MICE) 2,650.00
LiveWire Business Solutions LLC Bill 45391 100615 2024 Annual Conference Last Night's Dinner - Sponsorship
Other Sales &
Williamsburg
Marketing
Pre Promotion for 2025 MICE Sales & Marketing 0660100 · Co-Op Marketing (MICE) 8,000.00
HARRIS TEETER Bill 45391 100615 2025 Annual Conference Marketing Co-Op Other Sales & Marketing MICE Sales & Marketing 0660100 · Co-Op Marketing (MICE) 10,000.00
Reunion Group Credit Card Charge 45391 JAExpRpt203 Josue Ayala, WY DAILY SUBSCRIPTION, Administration Office Administration 1860400 · TC - Memberships (Corporate) 8.95
National Assoc of Motorcoach Operators Bill 45391 REIMB/EXP 03/24 Forgot card for Staples run and ended up paying in cash.
Administration Office Administration 1864100 · TC - Office Supplies 224.46
National Assoc of Motorcoach Operators Bill 45391 WTC0324 March Services - 5.5 billable hours @ 125 per hour Labor & Benefits Employee Wages & Benefits 1862000 · TC - Consulting Services 687.50
Davis Media LLC Bill 45392 41427 FY24 Agency Fee - April 2024 Destination Marketing Destination Marketing 1769200 · Ad Agency:AA - Account Mgt 186,666.67
Josue Ayala Bill 45392 41428 23-WTC-0283 - FY24 Quarterly Industry Email Deployment
Destination
Apr 2024
Marketing
- June 2024 Destination Marketing 1769200 · Ad Agency:AA - Creative 570.00
Weinstein, Richard Bill 45392 41436 2024 Q1/2 fluent360 Consulting Costs- April Destination Marketing Destination Marketing 1769200 · Ad Agency:AA - Strategy/Planning/Analytic 12,572.60
Connelly Partners Credit Card Charge 45392 DOExpRpt198 Daniela Owen, Breakfast with influencer Jane. I have
Public
reached
Relations
out for a receipt but still haven't... Destination Marketing 1769400 · Public Relations Firm:PR - Fam Tours 24.38
Connelly Partners Bill 45393 41438 23-WTC-0232 - FY24 Simpleview CMS (4 of 4) Quarterly
Destination
charge
Marketing
4/1/24 to 6/30/24 Destination Marketing 1764600 · Online Services:Online - Maintenance 6,250.00
Connelly Partners Bill 45393 41439 WTC 'FY24 Simpleview Maintenance' SimpleSupport 5
Destination
website support
Marketingfor VisitWilliamsburg.com 4th ... Destination Marketing 1764600 · Online Services:Online - Maintenance 1,500.00
Aromas Bill 45393 49599 Freight for palette shipment of Visitor Guides to Bluegrass
Destination
Distribution
Marketing
in March 2024 Destination Marketing 1766030 · Inquiry Fulfillment:IF - Postage 400.00
Connelly Partners Credit Card Charge 45393 JAExpRpt203 Josue Ayala, Coffee Creamer and cupsAMZN MktpAdministration
US*O99BZ0JQ3, Office Administration 1864100 · TC - Office Supplies 41.01
Connelly Partners Credit Card Charge 45393 JAExpRpt203 Josue Ayala, Storage Unit Rental EXTRA SPACE 7490,
Administration Office Administration 1864000 · TC - Business Expense 295.00
VistaGraphics Inc Credit Card Charge 45393 SVExpRpt197 Vazquez, Sandra, Jennie's b-day, Administration Office Administration 1864000 · TC - Business Expense 25.24
Amazon Credit Card Charge 45394 ARExpRpt201 Paz Alejandra Ramello, Registration for Spring 2024Other
VADMOSales
AAA
& Tour
Marketing
Operator Sales Blitz (materia... Group Tour Sales & Marketing 0564510 · Sales Calls (Group) 125.00
Extraspace Credit Card Charge 45394 DOExpRpt198 Daniela Owen, Peanuts for gift influencer baskets and
Public
AATCRelations
FAN WHITLEY'S PEANUT FACTORY, Destination Marketing 1769400 · Public Relations Firm 90.90
Fresh Credit Card Charge 45394 ExpRpt204 Julia Smyth-Young, IPW - Travel South Event, Administration Office Administration 1860500 · TC - Travel 1,177.20
VADMO Credit Card Charge 45394 JAExpRpt203 Josue Ayala, Chair for SelenaAMZN Mktp US*P59ZG9M53,
Administration Office Administration 1864000 · TC - Business Expense 167.19
Whitley's Peanuts Credit Card Charge 45394 JMExpRpt200 Jennifer McConnell, Water for the pre-FAM AATC Other
Group.,Sales & Marketing MICE Sales & Marketing 0664200 · Materials (MICE) 14.10
Delta Credit Card Charge 45395 SVExpRpt197 Vazquez, Sandra, DRI*Gallup, Administration Office Administration 1864000 · TC - Business Expense 59.99
Staples Credit Card Charge 45396 DOExpRpt198 Daniela Owen, WATER STREET GRILLE Lunch with
Public
Ulrike,
Relations
international travel writer in partnership ... Destination Marketing 1769400 · Public Relations Firm:PR - Fam Tours 69.66
Walmart Credit Card Charge 45396 DOExpRpt198 Daniela Owen, International dinner paid for with Ulrike.
Public
In Relations
partnership with VTC CHRISTIANA CAMP... Destination Marketing 1769400 · Public Relations Firm:PR - Fam Tours 158.16
Gallup Credit Card Charge 45396 JAExpRpt203 Josue Ayala, Wireless Mic for AllyAMZN Mktp US*U82VZ60V3,
Administration Office Administration 1864000 · TC - Business Expense 19.99
Water Street Grill Credit Card Charge 45396 JCExpRpt199 Jennifer Case, NYTimes*NYTimes disc Subscription,
Administration Office Administration 1860400 · TC - Memberships (Corporate) 4.00
CHRISTIANA CAMPBELL'S Credit Card Charge 45396 JMExpRpt200 Jennifer McConnell, Name Tags for the pre-FAM AATC
OtherGroup,
Sales & Marketing MICE Sales & Marketing 0664200 · Materials (MICE) 7.79
Amazon Bill 45397 23461275041224 Water Delivery for May 2024 Administration Office Administration 1864000 · TC - Business Expense 30.23
New York Times Bill 45397 36342960 Copier Lease Expense Administration Office Administration 1864000 · TC - Business Expense 12.42
Staples Bill 45397 36342960 Quarterly Usage for Color Images Administration Office Administration 1864000 · TC - Business Expense 925.43
Crystal Springs Bill 45397 647703 ACCE Quarter 401K Administrative Fee Labor & Benefits Employee Wages & Benefits 1853100 · TC - Retirement 412.50
Great America Financial Services Credit Card Charge 45397 ARExpRpt201 Paz Alejandra Ramello, Bottled water. See the itemized
Othereceipt
Sales &
attached.
Marketing
, MICE Sales & Marketing 0665900 · Special Events (MICE) 6.74
Great America Financial Services Credit Card Charge 45397 ARExpRpt201 Paz Alejandra Ramello, Lunch for AATC FAM participants.
Other Sales
The &
itemized
Marketing
receipt is attached. , MICE Sales & Marketing 0665900 · Special Events (MICE) 333.96
Assn of Chamber of Commerce Exec Credit Card Charge 45397 ARExpRpt201 Paz Alejandra Ramello, Lunch for AATC Fam participants.
Other Sales
Itemized
& Marketing
receipt attached., MICE Sales & Marketing 0665900 · Special Events (MICE) 337.86
Aramark Credit Card Charge 45397 DOExpRpt198 Daniela Owen, I grabbed water and ice quickly when
Other
someone
Sales &
from the
Marketing
AATC FAM fell and was unable... MICE Sales & Marketing 0665900 · Special Events (MICE) 12.32
Wallace Cafe Credit Card Charge 45397 DOExpRpt198 Daniela Owen, Last minute rental fromWILLIAMSBURG
Other Sales
SCOOTER & Marketing
RENTAL for a scooter for an AATC gues...
MICE Sales & Marketing 0665900 · Special Events (MICE) 32.40
Wallace Cafe Credit Card Charge 45397 DOExpRpt198 Daniela Owen, VTC partnership - lunch with travel writer
PublicUlrike
Relations
and Mike from 250 DOG STREET PUB, Destination Marketing 1769400 · Public Relations Firm:PR - Fam Tours 82.66
Chowning's vendor booth outside CW Credit Card Charge 45397 JAExpRpt203 Josue Ayala, Printer Ink for Finance printerAMZN Mktp
Administration
US*1I72N8ZO3, Office Administration 1864100 · TC - Office Supplies 116.89
Virginia Department of Taxation Bill 45398 5283 LiveIT Labor 1.5 hours @ 120 per hour (discounted for
Administration
current clients): Sandra's Replacement Co... Office Administration 1864650 · TC - IT Supplies/Equipment 180.00
Virginia Department of Taxation Bill 45398 5283 Dell Laptop Latitude 15in - CPU i5 - RAM 12GB - Drive
Administration
500GB -3yr Warranty w/ accidental -No DVD/... Office Administration 1864650 · TC - IT Supplies/Equipment 1,263.50
Virginia Department of Taxation Bill 45398 94785 Drink - Dunkin’, Great Wolf Lodge 3/26 Destination Marketing Destination Marketing 1769100 · Paid Media:PM - Influencers 3.32
LiveWire Business Solutions LLC Bill 45398 94785 Snack - Great Wolf Lodge Destination Marketing Destination Marketing 1769100 · Paid Media:PM - Influencers 17.49
LiveWire Business Solutions LLC Bill 45398 94785 Lunch - Great Wolf Lodge 3/25 Destination Marketing Destination Marketing 1769100 · Paid Media:PM - Influencers 22.19
Page 43 of 62
Williamsburg Tourism Council
FY2024 Expense Transaction Details
July 1, 2023 through June 30, 2024
Name Type Date Num Memo Segment Group Account - Description Amount
Percepture Bill 45398 94785 Activity - Great Wolf Lodge 3/28 Destination Marketing Destination Marketing 1769100 · Paid Media:PM - Influencers 24.99
Percepture Bill 45398 94785 Activity - Bounce House FEC 3/26 Destination Marketing Destination Marketing 1769100 · Paid Media:PM - Influencers 45.00
Percepture Bill 45398 94785 Activity - Great Wolf Lodge Destination Marketing Destination Marketing 1769100 · Paid Media:PM - Influencers 50.00
Percepture Bill 45398 94785 Dinner - Great Wolf Lodge 3/28 Destination Marketing Destination Marketing 1769100 · Paid Media:PM - Influencers 59.97
Percepture Bill 45398 94785 Dinner - Olde Town Pizza 3/27 Destination Marketing Destination Marketing 1769100 · Paid Media:PM - Influencers 64.90
Percepture Bill 45398 94785 Carriage Ride 3/26 Destination Marketing Destination Marketing 1769100 · Paid Media:PM - Influencers 75.00
Percepture Bill 45398 94785 Lunch - Juicing Life Bar 3/26 Destination Marketing Destination Marketing 1769100 · Paid Media:PM - Influencers 75.78
Percepture Bill 45398 94785 Breakfast - Great Wolf Lodge 3/28 Destination Marketing Destination Marketing 1769100 · Paid Media:PM - Influencers 79.87
Percepture Bill 45398 94785 Breakfast - Shorty’s Diner 3/26 Destination Marketing Destination Marketing 1769100 · Paid Media:PM - Influencers 90.40
Percepture Bill 45398 94785 Activity - Great Wolf Lodge 3/28 Destination Marketing Destination Marketing 1769100 · Paid Media:PM - Influencers 100.00
Percepture Bill 45398 94785 Dinner - Food for Thought 3/26 Destination Marketing Destination Marketing 1769100 · Paid Media:PM - Influencers 100.40
Percepture Bill 45398 94785 Breakfast - Southern Pancake House 3/27 Destination Marketing Destination Marketing 1769100 · Paid Media:PM - Influencers 104.76
Percepture Bill 45398 94785 Breakfast - Astronomical Pancake House 3/29 Destination Marketing Destination Marketing 1769100 · Paid Media:PM - Influencers 110.00
Percepture Bill 45398 94785 Dinner - Water Street Grille 3/25 Destination Marketing Destination Marketing 1769100 · Paid Media:PM - Influencers 150.00
Percepture Bill 45398 94785 Mileage Destination Marketing Destination Marketing 1769100 · Paid Media:PM - Influencers 223.39
Percepture Bill 45398 94785 Great Wolf Lodge - 3/25-3/28 Destination Marketing Destination Marketing 1769100 · Paid Media:PM - Influencers 449.76
Percepture Credit Card Charge 45398 DOExpRpt198 Daniela Owen, AATC PRE-FAM lunch for PIERCESOther
PITT Sales
BAR-B-QUE,
& Marketing MICE Sales & Marketing 0665900 · Special Events (MICE) 319.68
Percepture Credit Card Credit 45398 JAExpRpt203 Josue Ayala, Credit for Annual Business charge on Vicki's
Administration
card., Office Administration 1864000 · TC - Business Expense -167.90
Percepture Credit Card Charge 45398 JAExpRpt203 Josue Ayala, MembershipZOOM.US, Administration Office Administration 1860400 · TC - Memberships (Corporate) 16.79
Pierce's Pitt Bar-B-Que Credit Card Charge 45398 JAExpRpt203 Josue Ayala, Dry Erase Board for AllyAMZN Mktp US*538MI5RP3,
Administration Office Administration 1864000 · TC - Business Expense 43.19
Zoom Video Communications Inc Credit Card Charge 45398 JAExpRpt203 Josue Ayala, Keyboard and Display port for Selena AMZN
Administration
Mktp US*8S89L4CL3, Office Administration 1864000 · TC - Business Expense 205.04
Zoom Video Communications Inc Credit Card Charge 45398 JCExpRpt199 Jennifer Case, Jennifer Case Business Cards, Administration Office Administration 1864100 · TC - Office Supplies 40.20
Amazon Credit Card Charge 45398 JCExpRpt199 Jennifer Case, Selena Coles Business cards, Administration Office Administration 1864100 · TC - Office Supplies 40.20
Amazon Credit Card Charge 45398 JCExpRpt199 Jennifer Case, Supplies for Strictly Business booth Other
STAPLES
Sales &
00107102,
Marketing MICE Sales & Marketing 0665900 · Special Events (MICE) 41.70
FedEx Credit Card Charge 45398 JMExpRpt200 Jennifer McConnell, AROMAS 1781 CAFE PreFAMOther
AATCSales
Missing
& Lunch
Marketing
4.16.24.pdf, MICE Sales & Marketing 0665900 · Special Events (MICE) 25.63
FedEx Credit Card Charge 45398 JMExpRpt200 Jennifer McConnell, Gift for the pre-FAM special event
Other
at the
Sales &
Jamestown
Marketing
Settlement function on A... MICE Sales & Marketing 0665900 · Special Events (MICE) 292.98
Staples Credit Card Charge 45398 JMExpRpt200 Jennifer McConnell, Camp Critter, restaurant located
Other
inside
Sales
of &
GWL.
Marketing
Brought pre-FAM AATC guests ... MICE Sales & Marketing 0665900 · Special Events (MICE) 698.94
Aromas Bill 45399 1000016342 Marketing Efforts resulting from CP pull back. Destination Marketing Destination Marketing 1769100 · Paid Media:PM - Special Themed Programs 25,000.00
Jamestown-Yorktown Foundation Bill 45399 206292 additional cases 1 @ 1.00 each Destination Marketing Destination Marketing 1766030 · Inquiry Fulfillment 1.00
Great Wolf Lodge of Williamsburg LLC Bill 45399 206292 Bulk requests - 9 @ 4.75 each per the contract Destination Marketing Destination Marketing 1766030 · Inquiry Fulfillment 42.75
Expedia, Inc. Bill 45399 206292 Client Storage - 4 brochures @ 22.50 each per contract
Destination Marketing Destination Marketing 1766030 · Inquiry Fulfillment:IF - Collateral 90.00
Bluegrass Integrated Communications Bill 45399 206292 Postage and Freight Destination Marketing Destination Marketing 1766030 · Inquiry Fulfillment:IF - Postage 180.02
Bluegrass Integrated Communications Credit Card Charge 45399 DOExpRpt198 Daniela Owen, Dinner with travel writer Michele Herrmann,
Public Relations
covered her meal. Percepture TST* LA ... Destination Marketing 1769400 · Public Relations Firm:PR - Fam Tours 43.63
Bluegrass Integrated Communications Credit Card Charge 45399 DOExpRpt198 Daniela Owen, Lunch with Selena on her first day TST* OLD
Administration
CITY BBQ, Office Administration 1860550 · TC - Meals & Entertainment 69.30
Bluegrass Integrated Communications Credit Card Charge 45399 ExpRpt204 Julia Smyth-Young, AATC Conference FAIRFIELD INN &
Administration
SUITES, Office Administration 1860500 · TC - Travel 1.00
La tienda Credit Card Charge 45399 ExpRpt204 Julia Smyth-Young, Amenity for AATC visit , Administration Office Administration 1864000 · TC - Business Expense 173.18
Old City Barbeque Credit Card Charge 45399 JCExpRpt199 Jennifer Case, Subscription D J*WALL-ST-JOURNAL,
Administration Office Administration 1860400 · TC - Memberships (Corporate) 4.00
Fairfield Inn & Suites Chesapeake Credit Card Charge 45399 SVExpRpt197 Vazquez, Sandra, Jen and Julias b-day card TARGET
Administration
00022962, Office Administration 1864000 · TC - Business Expense 10.36
Jamestown-Yorktown Foundation Bill 45400 206291 Load Data File - 3 @ 18.5 ea. March Destination Marketing Destination Marketing 1766030 · Inquiry Fulfillment 55.50
Wall Street Journal Bill 45400 206291 Postage and Freight Destination Marketing Destination Marketing 1766030 · Inquiry Fulfillment:IF - Postage 2,087.46
Target Bill 45400 206291 Residential requests X 2148- USPS Address Prep, Ink Jet
Destination
Addressing,
Marketing
Sorting, Hand Assembly, addi... Destination Marketing 1766030 · Inquiry Fulfillment 3,597.90
Bluegrass Integrated Communications Bill 45400 9961972205 Surcharges and Other Charges & Credits (Equipment)
Administration Office Administration 1864500 · TC - Phone -55.20
Bluegrass Integrated Communications Bill 45400 9961972205 Taxes, Governmental Surcharges & Fees Administration Office Administration 1864500 · TC - Phone 12.20
Bluegrass Integrated Communications Bill 45400 9961972205 $40 Internet & BUS UNL Credit 03/27 - 04/18 -$40.00 per
Administration
month / 23 days refunded Office Administration 1864500 · TC - Phone 29.68
Verizon Wireless Bill 45400 9961972205 Equipment Charges Administration Office Administration 1864500 · TC - Phone 277.70
Verizon Wireless Bill 45400 9961972205 Mar 19 - Apr 18, 2024 Wireless Administration Office Administration 1864500 · TC - Phone 400.00
Verizon Wireless Credit Card Charge 45400 ExpRpt204 Julia Smyth-Young, AATC Conference, Administration Office Administration 1860500 · TC - Travel 159.85
Verizon Wireless Bill 45401 0011934-IN Professional fees - April 2024 Destination Marketing Destination Marketing 1761000 · Research:Research - Market Mix Study 16,500.00
Verizon Wireless Bill 45401 2418 One-Third share of registration cost of $4000.00 forOther
SmallSales
Market
& Meetings
MarketingSummit Trade Show eve... MICE Sales & Marketing 0665010 · Trade Show (MICE) 1,333.34
Fairfield Inn & Suites Chesapeake Credit Card Charge 45401 DOExpRpt198 Daniela Owen, CULTURE CAFE Lunch with influencers
PublicLeslie
Relations
and Martina, Destination Marketing 1769400 · Public Relations Firm:PR - Fam Tours 18.68
Strategic Marketing & Research Credit Card Charge 45401 DOExpRpt198 Daniela Owen, Travel writer, Madelines massage, was
Public
put on
Relations
my card. Partnership with Percepture ... Destination Marketing 1769400 · Public Relations Firm:PR - Fam Tours 435.54
Fairfax County Convention and Visitors Credit Card Credit 45401 JAExpRpt203 Josue Ayala, Refund Soaps for swag refund, Administration Office Administration 1864000 · TC - Business Expense -16.86
Culture Cafe Credit Card Charge 45401 JAExpRpt203 Josue Ayala, Swag purchase 2024-04-19 163040.png
Destination
Swag items for
Marketing
visiting journalistsSP PRFCTLY N... Destination Marketing 1769200 · Ad Agency:AA - Travel (Staff) 257.66
Spa of CW Credit Card Charge 45401 JAExpRpt203 Josue Ayala, Intuit QB's Desktop 2024 ProgramAMZN Mktp
Administration
US*CK7XA98U3, Office Administration 1864000 · TC - Business Expense 1,495.00
Perfectly Natural Soap Credit Card Charge 45401 JMExpRpt200 Jennifer McConnell, Water for Grand Classroom welcome
Other Sales
amenities,
& Marketing Group Tour Sales & Marketing 0564200 · Materials (Group) 10.89
Perfectly Natural Soap Credit Card Charge 45401 JMExpRpt200 Jennifer McConnell, Sean Grant, attendee at AATC,Other
came to
Sales &
Williamsburg
Marketingafter AATC. Per Julia, go... MICE Sales & Marketing 0666040 · Client Site Visit (MICE) 128.23
Amazon General Journal 45401 Payroll-TC Paychex Payroll Processing Fee Administration Office Administration 1864000 · TC - Business Expense 205.38
HARRIS TEETER General Journal 45401 Payroll-TC Employer Contribution - 401K (2% Contribution) Labor & Benefits Employee Wages & Benefits 1853100 · TC - Retirement 644.82
Page 44 of 62
Williamsburg Tourism Council
FY2024 Expense Transaction Details
July 1, 2023 through June 30, 2024
Name Type Date Num Memo Segment Group Account - Description Amount
Williamsburg Woodlands General Journal 45401 Payroll-TC Employer Contribution - 401K (EE Matching) Labor & Benefits Employee Wages & Benefits 1853100 · TC - Retirement 1,649.63
Paychex General Journal 45401 Payroll-TC Tourism FICA / FUTA / SUTA Labor & Benefits Employee Wages & Benefits 1852000 · TC - Payroll Taxes 2,615.48
Principal Financial Group General Journal 45401 Payroll-TC Tourism Gross Salary plus bonus Labor & Benefits Employee Wages & Benefits 1850000 · TC - Salaries 35,029.61
Principal Financial Group Bill 45402 41688 Meta Platforms, Inc. Destination Marketing Destination Marketing 1769100 · Paid Media:PM - Social Ads 39,262.51
Paychex Credit Card Charge 45402 DOExpRpt198 Daniela Owen, Paid for lunch with travel writer Michele
Public
Herrmann,
RelationsPercepture TST* HOHL, Destination Marketing 1769400 · Public Relations Firm:PR - Fam Tours 28.02
Paychex Credit Card Charge 45403 DOExpRpt198 Daniela Owen, Cake for Jens birthday SAMSCLUB #6351,
Administration Office Administration 1860550 · TC - Meals & Entertainment 19.17
Connelly Partners Credit Card Credit 45403 JAExpRpt203 Josue Ayala, VTC Marketing CreditVADMO, Administration Office Administration 1864000 · TC - Business Expense -80.00
Hohl Credit Card Charge 45403 JMExpRpt200 Jennifer McConnell, Luggage Tags loops for extra luggage
Administration
tags, Office Administration 1864100 · TC - Office Supplies 17.98
Walmart Credit Card Charge 45403 JMExpRpt200 Jennifer McConnell, Skinny Pop Welcome Amenities
Other
for Global
Sales &Travel
Marketing
Alliance, Group Tour Sales & Marketing 0564200 · Materials (Group) 28.90
VADMO Credit Card Charge 45403 JMExpRpt200 Jennifer McConnell, Education First Skinny Pop Welcome
Other Sales
Amenities,
& Marketing Group Tour Sales & Marketing 0564200 · Materials (Group) 43.35
Amazon Credit Card Charge 45403 SVExpRpt197 Vazquez, Sandra, Jen's birthday gift card, Administration Office Administration 1864000 · TC - Business Expense 25.00
Amazon Bill 45404 2404AFRI African American Travel Conference FAM Tour Lodging
Other Sales & Marketing MICE Sales & Marketing 0665900 · Special Events (MICE) 7,199.18
Amazon Credit Card Charge 45404 JMExpRpt200 Jennifer McConnell, Skinny Pop Welcome Amenities
Other
for Grand
Sales &
Classroom,
Marketing Group Tour Sales & Marketing 0564200 · Materials (Group) 14.45
Saladworks General Journal 45404 PR_TAX_ADJ SUI Tax Adjustment - Q1 2024 Labor & Benefits Employee Wages & Benefits 1852000 · TC - Payroll Taxes 696.58
Great Wolf Lodge of Williamsburg LLC Bill 45405 12103 Strictly Business Fall Sponsorship 10-1-2024 to 10-31-2024
Other Sales
- &
WTYD-FM
Marketing
station MICE Sales & Marketing 0660100 · Co-Op Marketing (MICE) 4,000.00
Amazon Bill 45405 B198023658B 20 White Tumblers for MICE @ 17.93 each Other Sales & Marketing Sports Sales & Marketing 0764200 · Materials (Sports) 358.55
Paychex Bill 45405 B198023658B 20 White Tumblers for AATC FAM @ 17.93 each Other Sales & Marketing Sports Sales & Marketing 0764200 · Materials (Sports) 358.60
Davis Media LLC Bill 45405 B198023658B 20 White Tumblers for Crescent Leadership Conference
Other@
Sales
17.93
& each
Marketing Sports Sales & Marketing 0764200 · Materials (Sports) 358.60
Proforma Think Ink Bill 45405 B198023658B 40 White Tumblers for VTC FAM @ 17.93 each Other Sales & Marketing Sports Sales & Marketing 0764200 · Materials (Sports) 717.20
Proforma Think Ink Bill 45405 B198023660B Black Fanny Packs 150.00 @ 5.00 each Other Sales & Marketing Sports Sales & Marketing 0764200 · Materials (Sports) 774.06
Proforma Think Ink Bill 45405 B198023661A 1,000 White Bags for Groups @ .53 each Other Sales & Marketing Group Tour Sales & Marketing 0564200 · Materials (Group) 529.42
Proforma Think Ink Bill 45405 B198023661A 1,500 White Bags for Groups @ .53 each Other Sales & Marketing Group Tour Sales & Marketing 0564200 · Materials (Group) 795.00
Proforma Think Ink Credit Card Charge 45405 JAExpRpt203 Josue Ayala, Dry Erase Board for SelenaAMZN Mktp
Administration
US*RL8LU1CE1, Office Administration 1864000 · TC - Business Expense 43.19
Proforma Think Ink Credit Card Charge 45405 SVExpRpt197 Vazquez, Sandra, Card for Josue- Admin day, Administration Office Administration 1864000 · TC - Business Expense 5.34
Proforma Think Ink Bill 45406 10265 2024 IPW Participation Fee May 3-7, 2024 - Los Angeles,
Other CA
Salesfor
& JYF's
Marketing
Joan Heikens International Sales & Marketing 0465010 · Trade Show (International) 3,000.00
Amazon Bill 45407 655074 Professional Services rendered through March 31, 2024.
Administration
Review of contracts and email to Ruth La... Office Administration 1862100 · TC - Legal & Accounting 126.00
Target Credit Card Charge 45407 DOExpRpt198 Daniela Owen, Adobe subscriptions for Visit Williamsburg
Administration
ADOBE *ADOBE, Office Administration 1860400 · TC - Memberships (Corporate) 324.89
Virginia Tourism Authority Bill 45407 IIUSDN1257358825 HP print trial program for printer purchase. Cancelled the
Administration
program, this is the only bill for t... Office Administration 1864000 · TC - Business Expense 13.90
Sands Anderson Credit Card Charge 45407 JAExpRpt203 Josue Ayala, Binder clips for the officeAMZN Mktp Administration
US*T97SH4Y83, Office Administration 1864100 · TC - Office Supplies 22.66
Adobe Credit Card Charge 45407 JAExpRpt203 Josue Ayala, Lamp for SelenaAMZN Mktp US*BM53R8293,
Administration Office Administration 1864000 · TC - Business Expense 25.99
HP Instant Ink Credit Card Charge 45407 JMExpRpt200 Jennifer McConnell, Water for Education First.pdf WM
Other Sales
SUPERCENTER
& Marketing
#5754, Group Tour Sales & Marketing 0564200 · Materials (Group) 21.15
Amazon Bill 45407 JSYExpRpt195 Needed to head home from Strictly Business to prepare
Otherfor
Sales
AATC& and
Marketing
to go back to Chesapeake for ... MICE Sales & Marketing 0660500 · Travel (MICE) 0.47
Amazon Bill 45407 JSYExpRpt195 AATC to Strictly Business at the Williamsburg Winery.
Other Sales & Marketing MICE Sales & Marketing 0660500 · Travel (MICE) 31.42
Walmart Bill 45407 JSYExpRpt195 AATC Other Sales & Marketing MICE Sales & Marketing 0660500 · Travel (MICE) 34.24
Julia Smyth-Young Bill 45407 JSYExpRpt195 AATC, did not have a hotel for the evening. Other Sales & Marketing MICE Sales & Marketing 0660500 · Travel (MICE) 68.47
Julia Smyth-Young Bill 45407 JSYExpRpt195 AATC, return home on 4/18/2024. Conference ends on
Other Sales
4/.18/2024.
& Marketing MICE Sales & Marketing 0660500 · Travel (MICE) 68.47
Julia Smyth-Young Bill 45407 SYTA-11695 2024 SYTA Annual Conf registration for Ally and Julia
Other
in New
Sales &
YorkMarketing
August 9th -13th Group Tour Sales & Marketing 0565010 · Trade Shows (Group) 2,745.00
Julia Smyth-Young Bill 45407 WLMSBRG LIVE 2024 Williamsburg Live Transportation Service Other Sales & Marketing Group Tour Sales & Marketing 0565900 · Special Events (Group) 7,800.00
Julia Smyth-Young Bill 45408 4-15-24VW@JYF AATC Dinner with VW and JYF Other Sales & Marketing MICE Sales & Marketing 0665900 · Special Events (MICE) 1,056.00
SYTA Student & Youth Travel Association Credit Card Charge 45408 JCExpRpt199 Jennifer Case, Selena Coles PRSA membership PRSA
Administration
MEMBERSHIPS, Office Administration 1860400 · TC - Memberships (Corporate) 407.00
Oleta Coach Lines, Inc. Credit Card Charge 45408 SVExpRpt197 Vazquez, Sandra, Flowers for Daniela, Administration Office Administration 1864000 · TC - Business Expense 68.88
The Hounds Tail Credit Card Charge 45409 JAExpRpt203 Josue Ayala, Cupcakes for Sandra's BirthdayTST* Administration
EXTRAORDINARY CUPCAK, Office Administration 1864000 · TC - Business Expense 43.14
PRSA (Public Relations Society of America Credit Card Charge 45410 JAExpRpt203 Josue Ayala, David's DeskAMZN Mktp US*A410D2593,
Administration Office Administration 1864000 · TC - Business Expense 479.95
1-800 flowers General Journal 45410 Payroll-TC Paychex Payroll Processing Fee Administration Office Administration 1864000 · TC - Business Expense 223.65
Extra-ordinary Cupcakes General Journal 45410 Payroll-TC Employer Contribution - 401K (2% Contribution) Labor & Benefits Employee Wages & Benefits 1853100 · TC - Retirement 644.82
Amazon General Journal 45410 Payroll-TC Employer Contribution - 401K (EE Matching) Labor & Benefits Employee Wages & Benefits 1853100 · TC - Retirement 1,766.78
Paychex General Journal 45410 Payroll-TC Tourism FICA / FUTA / SUTA Labor & Benefits Employee Wages & Benefits 1852000 · TC - Payroll Taxes 2,780.69
Principal Financial Group General Journal 45410 Payroll-TC Tourism Gross Salary plus bonus Labor & Benefits Employee Wages & Benefits 1850000 · TC - Salaries 36,937.31
Principal Financial Group Bill 45411 5317 LiveIT Labor 1.5 hours @ 120 per hour (discounted for
Administration
current clients): Morgan's Laptop Office Administration 1864650 · TC - IT Supplies/Equipment 180.00
Paychex Bill 45411 5317 Dell Laptop Latitude 15in - CPU i5 - RAM 12GB - Drive
Administration
500GB -3yr Warranty w/ accidental -No DVD/... Office Administration 1864650 · TC - IT Supplies/Equipment 1,263.50
Paychex Bill 45411 5318 Miscellaneous Hardware - Dell Dock Administration Office Administration 1864650 · TC - IT Supplies/Equipment 186.97
LiveWire Business Solutions LLC Bill 45411 5318 LiveIT Labor per hour Setup laptop with docking station,
Administration
desk phone. Wiped and setp iphone Acti... Office Administration 1864650 · TC - IT Supplies/Equipment 300.00
LiveWire Business Solutions LLC Credit Card Charge 45411 JAExpRpt203 Josue Ayala, Keyboard and presentation suppliesAMZN
Administration
Mktp US*S81D53DH3, Office Administration 1864100 · TC - Office Supplies 53.31
LiveWire Business Solutions LLC Credit Card Charge 45411 JAExpRpt203 Josue Ayala, Coffee Cups, paper towels, coffee andAdministration
plasticware.AMZN Mktp US*2W0WG11D3, Office Administration 1864100 · TC - Office Supplies 102.73
LiveWire Business Solutions LLC Credit Card Charge 45411 JAExpRpt203 Josue Ayala, Morgan ChairAMZN Mktp US*8O5689NI3,
Administration Office Administration 1864000 · TC - Business Expense 167.19
Amazon Bill 45411 VTC FAM 00F0D1 VTC Fam 5-15-24 Public Relations Destination Marketing 1769400 · Public Relations Firm:PR - Fam Tours 580.80
Amazon Bill 45412 207370 2000 10X13 Shipping Envelopes Destination Marketing Destination Marketing 1766030 · Inquiry Fulfillment:IF - Envelopes 590.00
Staples Bill 45412 41683 Essence Communications, Inc. Destination Marketing Destination Marketing 1769100 · Paid Media:PM - SEM ( SEO & Content) 80,000.00
Page 45 of 62
Williamsburg Tourism Council
FY2024 Expense Transaction Details
July 1, 2023 through June 30, 2024
Name Type Date Num Memo Segment Group Account - Description Amount
Colonial Ghosts Bill 45412 41684 S. Savitt Exp. Rpt - 4/14 Williamsburg Tourism Council
Destination
(WTC) expense
Marketing
from SnapWidget which isa s... Destination Marketing 1764600 · Online Services:Online - Hosting 6.56
Bluegrass Integrated Communications Bill 45412 41687 Integral Ad Science (fn) Destination Marketing Destination Marketing 1769100 · Paid Media:PM - Digital (Display & Video) 1,502.24
Connelly Partners Bill 45412 41687 AdSwerve (cc) Destination Marketing Destination Marketing 1769100 · Paid Media:PM - Digital (Display & Video) 5,103.98
Connelly Partners Bill 45412 41687 Google LLC Destination Marketing Destination Marketing 1769100 · Paid Media:PM - Digital (Display & Video) 31,633.63
Connelly Partners Bill 45412 41687 OAREX Funding, LLC Destination Marketing Destination Marketing 1769100 · Paid Media:PM - Digital (Display & Video) 33,484.00
Connelly Partners Bill 45412 41687 Sojern, Inc. (cc) Destination Marketing Destination Marketing 1769100 · Paid Media:PM - Digital (Display & Video) 39,196.58
Connelly Partners Bill 45412 41687 TripAdvisor, LLC Destination Marketing Destination Marketing 1769100 · Paid Media:PM - Digital (Display & Video) 45,757.19
Connelly Partners Bill 45412 41687 Sirius XM Radio Inc. (cc) Destination Marketing Destination Marketing 1769100 · Paid Media:PM - Digital (Display & Video) 68,924.82
Connelly Partners Bill 45412 41689 Premier Travel Media - Full page VA Tour Guide - coded
Other to
Sales
Group
& Sales
Marketing
Budget per Julia; accounti... Group Tour Sales & Marketing 0560100 · Co-Op Marketing (Group) 4,395.00
Connelly Partners Bill 45412 41690 23-WTC-0547 - 2024 Q1/2 Programmatic Take Over Media
Destination
- April
Marketing Destination Marketing 1769100 · Paid Media:PM - Co-Op Program 55,605.55
Connelly Partners Bill 45412 41691 S. Savitt Exp Rpt - 4/5 GoDaddy domain annual renewal
Destination
charge.Marketing
Covers the URL: williamsburgchrist... Destination Marketing 1764600 · Online Services:Online - Hosting 35.16
Connelly Partners Bill 45412 41691 S. Savitt Exp Rpt - 4/19 WTC's domain provider, GoDaddy,
Destination
annual
Marketing
renewal and fees. This covers th... Destination Marketing 1764600 · Online Services:Online - Hosting 44.34
Connelly Partners Bill 45412 41693 Fedex 4/23 Emma Smart to Lorine Ottarson@WTC Destination Marketing Destination Marketing 1769100 · Paid Media:PM - Print 34.99
Connelly Partners Bill 45412 41693 4/24 Emma Smart to Jennifer Destination Marketing Destination Marketing 1769100 · Paid Media:PM - Print 44.93
Connelly Partners Bill 45412 41693 Fedex 4/5 Barry Frechette to Jennifer Case@WTC ($180.95)
Destination Marketing Destination Marketing 1769100 · Paid Media:PM - Print 180.95
Connelly Partners Bill 45412 41696 S. Flory Exp Rpt - 4/22 Refund for Williamsburg on Wheels
Destination
tour that
Marketing
was cancelled for influencer... Destination Marketing 1769100 · Paid Media:PM - Influencers -107.70
Connelly Partners Bill 45412 41696 S. Flory Exp Rpt - 4/25 Refund for Jamestown Discovery
Destination
Boat Cruise
Marketing
cancellation for influencer F... Destination Marketing 1769100 · Paid Media:PM - Influencers -31.80
Connelly Partners Bill 45412 41696 PROD - Entertainment S. Flory Exp Rpt - 4/18 Influencer
Destination
Stormy Evans
Marketing
FAM trip - May 15th, 2024Ax... Destination Marketing 1769100 · Paid Media:PM - Influencers 4.10
Connelly Partners Bill 45412 41696 S. Flory Exp Rpt - 4/19 Influencer Stormy Evans - FAM
Destination
Trip to Marketing
Williamsburg - May 2024 Colonial G... Destination Marketing 1769100 · Paid Media:PM - Influencers 43.20
Connelly Partners Bill 45412 41696 S. Flory Exp Rpt - 4/1 Williamsburg Walking Tour (2 adult)
Destination
tickets for
Marketing
influencers Leslie & Mart... Destination Marketing 1769100 · Paid Media:PM - Influencers 53.00
Connelly Partners Bill 45412 41696 S. Flory Exp Rpt - 4/18 Influencer Tee George FAM Trip
Destination
to Williamsburg
Marketing- May 2024 Sunset Cruise ... Destination Marketing 1769100 · Paid Media:PM - Influencers 61.48
Connelly Partners Bill 45412 41696 S. Flory Exp Rpt - 4/17 Influencer Stormy Evans - FAM trip
Destination
to Williamsburg
Marketing in May CW Carriage Ri... Destination Marketing 1769100 · Paid Media:PM - Influencers 75.00
Connelly Partners Bill 45412 41696 PROD - Entertainment S. Flory Exp Rpt - 4/18 Influencer
Destination
Tee George
Marketing
FAM Trip - May 7th, 2024 Sigh... Destination Marketing 1769100 · Paid Media:PM - Influencers 97.79
Connelly Partners Bill 45412 41696 S. Flory Exp Rpt - 4/18 Influencer Stormy Evans - May 14th
Destination
FAM trip
Marketing
to Williamsburg Powhatan E-B... Destination Marketing 1769100 · Paid Media:PM - Influencers 107.70
Connelly Partners Bill 45412 41696 S. Flory Exp Rpt - 4/23 CW Spa (Himalayan Salt Stone
Destination
Massage 60
Marketing
min.) purchase for influencer FA... Destination Marketing 1769100 · Paid Media:PM - Influencers 201.30
Connelly Partners Bill 45412 41696 S. Flory Exp Rpt -4/18 Wedmore Place hotel stay forDestination
influencer FAM
Marketing
trip (Leslie and Martina John... Destination Marketing 1769100 · Paid Media:PM - Influencers 1,038.40
Connelly Partners Bill 45412 41696 WTC '2024 Influencer Pymts' FAM trip April 24 by Jane
Destination
D'Angelo to
Marketing
create 5 Short form videos and... Destination Marketing 1769100 · Paid Media:PM - Influencers 16,000.00
Connelly Partners Bill 45412 41699 J. Borselli Exp Rpt - 4/26 Breakfast for J Borselli. Purpose
Destination
of trip was
Marketing
to represent the client... Destination Marketing 1769200 · Ad Agency:AA - Travel (Agency) 9.95
Connelly Partners Bill 45412 41699 J. Borselli Exp Rpt - 4/24 Uber from home to airport. Purpose
Destinationof trip
Marketing
was to represent the clien... Destination Marketing 1769200 · Ad Agency:AA - Travel (Agency) 17.57
Connelly Partners Bill 45412 41699 J. Borselli Exp Rpt - 4/26 Gas to refill rental car before
Destination
returning.Marketing
Purpose of trip was to rep... Destination Marketing 1769200 · Ad Agency:AA - Travel (Agency) 19.37
Connelly Partners Bill 45412 41699 J. Borselli Exp Rpt - 4/26 Uber from airport to home. Purpose
Destinationof trip
Marketing
was to represent the clien... Destination Marketing 1769200 · Ad Agency:AA - Travel (Agency) 20.36
Connelly Partners Bill 45412 41699 J. Borselli Exp Rpt - 4/25 Lunch cost for J Borselli and M
Destination
Gardner.
Marketing
Purpose of trip was to repre... Destination Marketing 1769200 · Ad Agency:AA - Travel (Agency) 29.36
Connelly Partners Bill 45412 41699 J. Borselli Exp Rpt - 4/23 Dinner cost for J Borselli and
Destination
M Gardner.
Marketing
Purpose of trip was to re... Destination Marketing 1769200 · Ad Agency:AA - Travel (Agency) 55.94
Connelly Partners Bill 45412 41699 J. Borselli Exp Rpt - 4/26 Car rental cost. Purpose of trip
Destination
was to Marketing
represent the client (WTC) du... Destination Marketing 1769200 · Ad Agency:AA - Travel (Agency) 315.48
Connelly Partners Bill 45412 41699 J. Borselli Exp Rpt - 4/23 Hotel cost for 3 nights. (4/23-4/26)
Destination
Purpose
Marketing
of trip was to represent... Destination Marketing 1769200 · Ad Agency:AA - Travel (Agency) 517.08
Connelly Partners Bill 45412 41700 23-WTC-0540 - 2024 Q1/2 2024- Broadcast Media - April
Destination Marketing Destination Marketing 1769100 · Paid Media:PM - Television 423,122.12
Connelly Partners Bill 45412 41702 2024 Q1/2 Paid Search Media - April - Google LLC Destination Marketing Destination Marketing 1769100 · Paid Media:PM - SEM ( SEO & Content) 34,613.33
Connelly Partners Bill 45412 94794 Public Relations Service April 2024 Public Relations Destination Marketing 1769400 · Public Relations Firm:PR - Agency Fee 15,000.00
Connelly Partners Bill 45412 94839 Breakfast at Carrot Tree Destination Marketing Destination Marketing 1769100 · Paid Media:PM - Influencers 1.12
Connelly Partners Bill 45412 94839 Rita's Ice Cream Destination Marketing Destination Marketing 1769100 · Paid Media:PM - Influencers 7.63
Percepture Bill 45412 94839 Grit Coffee Destination Marketing Destination Marketing 1769100 · Paid Media:PM - Influencers 7.72
Percepture Bill 45412 94839 Water and Soda in Colonial Williamsburg Destination Marketing Destination Marketing 1769100 · Paid Media:PM - Influencers 8.01
Percepture Bill 45412 94839 Gas at VA066 Destination Marketing Destination Marketing 1769100 · Paid Media:PM - Influencers 10.00
Percepture Bill 45412 94839 Parking - Merchant Square Destination Marketing Destination Marketing 1769100 · Paid Media:PM - Influencers 10.00
Percepture Bill 45412 94839 Snack and Gas from Wawa Destination Marketing Destination Marketing 1769100 · Paid Media:PM - Influencers 15.39
Percepture Bill 45412 94839 Cheese Shop of Va. Destination Marketing Destination Marketing 1769100 · Paid Media:PM - Influencers 16.16
Percepture Bill 45412 94839 Lunch at Old Chickahominy House Destination Marketing Destination Marketing 1769100 · Paid Media:PM - Influencers 16.60
Percepture Bill 45412 94839 Soda and Snack - Busch Gardens Destination Marketing Destination Marketing 1769100 · Paid Media:PM - Influencers 17.46
Percepture Bill 45412 94839 Amber OX Destination Marketing Destination Marketing 1769100 · Paid Media:PM - Influencers 19.80
Percepture Bill 45412 94839 Whiting's Funeral Home - "Walk About History" 4/20Destination Marketing Destination Marketing 1769100 · Paid Media:PM - Influencers 22.26
Percepture Bill 45412 94839 Historic Jamestowne - Sunset Cruise Destination Marketing Destination Marketing 1769100 · Paid Media:PM - Influencers 29.68
Percepture Bill 45412 94839 Casa Pearl 4/19 Destination Marketing Destination Marketing 1769100 · Paid Media:PM - Influencers 51.29
Percepture Bill 45412 94839 Colonial Williamsburg - Carriage Ride 4/18 Destination Marketing Destination Marketing 1769100 · Paid Media:PM - Influencers 75.00
Percepture Bill 45412 94839 King's Arm Tavern Destination Marketing Destination Marketing 1769100 · Paid Media:PM - Influencers 80.64
Percepture Bill 45412 94839 Delta Air Lines - Flight Destination Marketing Destination Marketing 1769100 · Paid Media:PM - Influencers 288.20
Percepture Bill 45412 94839 Rental Car - Budget Destination Marketing Destination Marketing 1769100 · Paid Media:PM - Influencers 389.83
Percepture Bill 45412 94839 Hotel - Kings Mill Resort Destination Marketing Destination Marketing 1769100 · Paid Media:PM - Influencers 463.83
Percepture Bill 45412 94841 LOD Sweet Tea Destination Marketing Destination Marketing 1769100 · Paid Media:PM - Influencers 19.52
Page 46 of 62
Williamsburg Tourism Council
FY2024 Expense Transaction Details
July 1, 2023 through June 30, 2024
Name Type Date Num Memo Segment Group Account - Description Amount
Percepture Bill 45412 94841 Spoke and Art Provisions Destination Marketing Destination Marketing 1769100 · Paid Media:PM - Influencers 29.38
Percepture Bill 45412 94841 Historic Jamestowne tickets Destination Marketing Destination Marketing 1769100 · Paid Media:PM - Influencers 30.00
Percepture Bill 45412 94841 The Place on the Corner 4/20 Destination Marketing Destination Marketing 1769100 · Paid Media:PM - Influencers 32.45
Percepture Bill 45412 94841 American Revolution Museum tickets Destination Marketing Destination Marketing 1769100 · Paid Media:PM - Influencers 36.00
Percepture Bill 45412 94841 Haunted Williamsburg Destination Marketing Destination Marketing 1769100 · Paid Media:PM - Influencers 38.00
Percepture Bill 45412 94841 Williamsburg Lodge Parking Destination Marketing Destination Marketing 1769100 · Paid Media:PM - Influencers 40.70
Percepture Bill 45412 94841 Chownings Snack Bar Destination Marketing Destination Marketing 1769100 · Paid Media:PM - Influencers 54.33
Percepture Bill 45412 94841 Colonial Ghosts 4/19 Destination Marketing Destination Marketing 1769100 · Paid Media:PM - Influencers 55.00
Percepture Bill 45412 94841 Sunset Cruise 4/20 Destination Marketing Destination Marketing 1769100 · Paid Media:PM - Influencers 59.36
Percepture Bill 45412 94841 Carriage Ride 4/19 Destination Marketing Destination Marketing 1769100 · Paid Media:PM - Influencers 75.00
Percepture Bill 45412 94841 Water Street Grill Destination Marketing Destination Marketing 1769100 · Paid Media:PM - Influencers 78.49
Percepture Bill 45412 94841 Powhatan E-Bike Tour 4/20 Destination Marketing Destination Marketing 1769100 · Paid Media:PM - Influencers 91.54
Percepture Bill 45412 94841 Inn Restoration 4/19 Destination Marketing Destination Marketing 1769100 · Paid Media:PM - Influencers 97.76
Percepture Bill 45412 94841 Casa Pearl 4/20 Destination Marketing Destination Marketing 1769100 · Paid Media:PM - Influencers 133.68
Percepture Bill 45412 94841 Amber Ox 4/18 Destination Marketing Destination Marketing 1769100 · Paid Media:PM - Influencers 135.96
Percepture Bill 45412 94841 Kings Arm 4/19 Destination Marketing Destination Marketing 1769100 · Paid Media:PM - Influencers 141.12
Percepture Bill 45412 94841 Mileage Destination Marketing Destination Marketing 1769100 · Paid Media:PM - Influencers 246.83
Percepture Bill 45412 94841 Williamsburg Inn 4/18 - Madeline Weinfield visit Destination Marketing Destination Marketing 1769100 · Paid Media:PM - Influencers 686.58
Percepture Bill 45412 94841 Williamsburg Lodge 4/19-4/24 Destination Marketing Destination Marketing 1769100 · Paid Media:PM - Influencers 758.30
Percepture Bill 45412 B198023657A 1,030 Luggage tags and straps @ .90 each + 15.00 for
Othersetup
Sales
and
& 32.16
Marketing
in shipping Group Tour Sales & Marketing 0564200 · Materials (Group) 974.16
Percepture Bill 45412 B198023657A 1,030 Luggage tags and straps @ .90 each + 15.00 for
Othersetup
Sales
and
& 32.16
Marketing
in shipping Sports Sales & Marketing 0764200 · Materials (Sports) 974.16
Percepture Credit Card Charge 45412 JAExpRpt203 Josue Ayala, Office supplies for Morgan Morgan's Dry Erase
Administration
BoardAMZN Mktp US*CA7KY4WK3, Office Administration 1864000 · TC - Business Expense 43.19
Proforma Think Ink Credit Card Charge 45412 JAExpRpt203 Josue Ayala, David's Credenza AMZN Mktp US*N64EH68Q3,
Administration Office Administration 1864000 · TC - Business Expense 171.49
Proforma Think Ink General Journal 45412 TC_PAY_ACC Payroll Processing Fees Administration Office Administration 1864000 · TC - Business Expense 45.00
Amazon General Journal 45412 TC_PAY_ACC Retirement Contribution Labor & Benefits Employee Wages & Benefits 1853100 · TC - Retirement 492.00
Amazon General Journal 45412 TC_PAY_ACC Tourism FICA / FUTA / SUTA Labor & Benefits Employee Wages & Benefits 1852000 · TC - Payroll Taxes 556.00
Paychex General Journal 45412 TC_PAY_ACC Tourism Gross Salaries Labor & Benefits Employee Wages & Benefits 1850000 · TC - Salaries 7,387.00
Paychex Bill 45413 1371186 May monthly service expense. Administration Office Administration 1864000 · TC - Business Expense 134.82
Paychex Bill 45413 41853 Sojern, Inc (cc) Destination Marketing Destination Marketing 1769100 · Paid Media:PM - Digital (Display & Video) 6,815.18
0 Bill 45413 41853 Priceline.com LLC Destination Marketing Destination Marketing 1769100 · Paid Media:PM - Digital (Display & Video) 18,009.22
Emburse, Inc. Bill 45413 41853 Priceline.com LLC Destination Marketing Destination Marketing 1769100 · Paid Media:PM - Digital (Display & Video) 20,000.00
Connelly Partners Bill 45413 41853 GumGum, Inc. Destination Marketing Destination Marketing 1769100 · Paid Media:PM - Digital (Display & Video) 22,705.19
Connelly Partners Bill 45413 41853 Spotify USA Inc. Destination Marketing Destination Marketing 1769100 · Paid Media:PM - Digital (Display & Video) 38,055.56
Connelly Partners Bill 45413 41853 RateGain Adara Inc. Destination Marketing Destination Marketing 1769100 · Paid Media:PM - Digital (Display & Video) 58,590.57
Connelly Partners Bill 45413 41857 TikTok Inc Destination Marketing Destination Marketing 1769100 · Paid Media:PM - Social Ads 4,531.73
Connelly Partners Bill 45413 41857 TikTok Inc Destination Marketing Destination Marketing 1769100 · Paid Media:PM - Social Ads 21,069.46
Connelly Partners Bill 45413 41861 Vista Digital Agency- Email Marketing EMAIL MARKETING
Destination
COOPERATIVE
Marketing VIA WTC AND CONNELLY PARTNERS
Destination
... Marketing 1769100 · Paid Media:PM - Co-Op Program 2,500.00
Connelly Partners Bill 45413 41865 WTC '2024 Influencer Pymts' Evan Woodward travel exps
Destination
for FAM
Marketing
trip to Williamsburg, VA by Evan W... Destination Marketing 1769100 · Paid Media:PM - Influencers 95.00
Connelly Partners Bill 45413 41865 WTC '2024 Influencer Pymts' Colleen McCormick travel
Destination
exps for FAM
Marketing
trip to Williamsburg, VA on 3/... Destination Marketing 1769100 · Paid Media:PM - Influencers 4,107.08
The Colonial Williamsburg Foundation Bill 45413 41865 WTC '2024 Influencer Pymts' Colleen McCormick FAM trip
Destination
to Marketing
Williamsburg, VA on 3/19 - 3/24/24 for... Destination Marketing 1769100 · Paid Media:PM - Influencers 4,500.00
Connelly Partners Bill 45413 41866 WTC '2024 Influencer Pymts' Martina Jones travel exps
Destination
for FAM trip
Marketing
4/19 - 4/22/24 to Williamsbur... Destination Marketing 1769100 · Paid Media:PM - Influencers 2,862.09
Connelly Partners Bill 45413 41866 WTC '2024 Influencer Pymts' Travel exps for Jane D'Angelo
Destination
4/9 -
Marketing
4/13/24 FAM trip to Williamsburg... Destination Marketing 1769100 · Paid Media:PM - Influencers 2,944.13
Connelly Partners Bill 45413 41866 WTC '2024 Influencer Pymts' Travel exps for Beau Jordan
Destination
4/24 -Marketing
4/29/24 FAM trip to Williamsburg,... Destination Marketing 1769100 · Paid Media:PM - Influencers 3,815.31
Connelly Partners Bill 45413 41866 WTC '2024 Influencer Pymts' FAM trip in Apri 2024 by
Destination
Beau Jordan
Marketing
to create 2 Short form videos a... Destination Marketing 1769100 · Paid Media:PM - Influencers 7,000.00
Connelly Partners Bill 45413 41866 WTC '2024 Influencer Pymts' FAM trip 4/19 - 4/22/24 to
Destination
Williamsburg,
Marketing
VA by Marina Jones to creat... Destination Marketing 1769100 · Paid Media:PM - Influencers 8,000.00
Connelly Partners Bill 45413 41866 WTC '2024 Influencer Pymts' FAM trip April 2024 by Hunter
Destination
Hulbert
Marketing
to create 5 Short form videos ... Destination Marketing 1769100 · Paid Media:PM - Influencers 12,750.00
Connelly Partners Bill 45413 41870 M. Gardner Exp Rpt - 4/25 Aromas coffee for JoAnne and
Destination
Mark during
Marketing
WTC Essence shoot on Mark G A... Destination Marketing 1769200 · Ad Agency:AA - Travel (Agency) 7.33
Connelly Partners Bill 45413 41870 J. Norwood Exp Rpt - 4/19 parking while in Williamsburg
Destination
to attend
Marketing
Travel Noire shoot. Destination Marketing 1769200 · Ad Agency:AA - Travel (Agency) 8.00
Connelly Partners Bill 45413 41870 M. Gardner Exp Rpt - 4/24 Column 15 coffee for JoAnne
Destination
and Mark
Marketing
during WTC Essence shoot on Mark ... Destination Marketing 1769200 · Ad Agency:AA - Travel (Agency) 14.40
Connelly Partners Bill 45413 41870 M. Gardner Exp Rpt - 4/24 Tipsy bean coffee for JoAnne
Destination
and Mark
Marketing
during WTC Essence shoot on Mark... Destination Marketing 1769200 · Ad Agency:AA - Travel (Agency) 14.87
Connelly Partners Bill 45413 41870 J. Norwood Exp Rpt - 4/18 lunch at Aromas World Yorktown
Destination
in Marketing
Williamsburg while attending Travel ... Destination Marketing 1769200 · Ad Agency:AA - Travel (Agency) 19.30
Connelly Partners Bill 45413 41870 J. Norwood Exp Rpt - 4/17 Lyft from office to Logan airport
Destination
for flight
Marketing
to Williamsburg to attend... Destination Marketing 1769200 · Ad Agency:AA - Travel (Agency) 24.73
Connelly Partners Bill 45413 41870 J Norwood Exp Rpt - 4/18 Dinner at Second Street American
Destination
Bistro
Marketing
in Williamsburg while attending... Destination Marketing 1769200 · Ad Agency:AA - Travel (Agency) 26.79
Connelly Partners Bill 45413 41870 J. Norwood Exp Rpt - 4/19 additional charge for rental car
Destination
gas upon
Marketing
return of car at Richmond Ai... Destination Marketing 1769200 · Ad Agency:AA - Travel (Agency) 27.32
Connelly Partners Bill 45413 41870 J. Norwood Exp Rpt - 4/19 Lyft from Logan to home following
DestinationTravel
Marketing
Noire shoot in Williamsburg. Destination Marketing 1769200 · Ad Agency:AA - Travel (Agency) 35.36
Connelly Partners Bill 45413 41870 M. Gardner Exp Rpt - 4/24 Dinner at Precarious for JoAnn
Destination
and Mark
Marketing
on Mark G Amex. Alcohol expens... Destination Marketing 1769200 · Ad Agency:AA - Travel (Agency) 42.90
Connelly Partners Bill 45413 41870 M. Gardner Exp Rpt - 4/25 Dinner at Fat Canary for JoAnn
Destination
and Marketing
on Mark G Amex. Alcohol expens... Destination Marketing 1769200 · Ad Agency:AA - Travel (Agency) 83.16
Connelly Partners Bill 45413 41870 M. Gardner Exp Rpt - 4/26 Parking at Boston Logan Airport
Destination
for 3 days
Marketing
for WTC Essence shoot - Destination Marketing 1769200 · Ad Agency:AA - Travel (Agency) 123.00
Page 47 of 62
Williamsburg Tourism Council
FY2024 Expense Transaction Details
July 1, 2023 through June 30, 2024
Name Type Date Num Memo Segment Group Account - Description Amount
Connelly Partners Bill 45413 41870 J. Norwood Exp Rpt - 4/16 Hotel room for 2 nights inDestination
Williamsburg VA
Marketing
to attend Travel Noire shoo... Destination Marketing 1769200 · Ad Agency:AA - Travel (Agency) 237.45
Connelly Partners Bill 45413 41870 M. Gardner Exp Rpt - 4/11 Flight to Richmond, VA from
Destination
Boston and
Marketing
return for WTC Essence shoot on... Destination Marketing 1769200 · Ad Agency:AA - Travel (Agency) 351.21
Connelly Partners Bill 45413 41870 J. Borselli Exp Rpt - 3/7 Roundtrip Airfare from BOS to RIC
Destination
to manage
Marketing
the Essence Photoshoot on ... Destination Marketing 1769200 · Ad Agency:AA - Travel (Agency) 361.20
Connelly Partners Bill 45413 41870 J. Norwood Exp Rpt - 4/9 round trip flights from Boston to
Destination
Richmond
Marketing
to attend Travel Noire shoot... Destination Marketing 1769200 · Ad Agency:AA - Travel (Agency) 361.20
Connelly Partners Bill 45413 41870 J. Norwood Exp Rpt - 4/9 Rental car from Richmond Airport
Destination
for 2 days
Marketing
to attend Travel Noire shoo... Destination Marketing 1769200 · Ad Agency:AA - Travel (Agency) 372.46
Connelly Partners Bill 45413 41870 M. Gardner Exp Rpt - 4/23 Hotel Expense 3 night stay at
Destination
the Woodland
Marketing
in Williamsburg for Essence... Destination Marketing 1769200 · Ad Agency:AA - Travel (Agency) 517.08
Connelly Partners Bill 45413 5299 LiveIT Package - Asset tracking - Active Managed Anti-virus-
Administration
Patch Management- Free remote and o... Office Administration 1864600 · TC - Online Service 149.99
Connelly Partners Bill 45413 5299 LiveStor Data Storage Service w/ Backup Administration Office Administration 1864600 · TC - Online Service 149.99
Connelly Partners Bill 45413 5299 LiveIT Package - Per PC - 13 @ 34.99 - May Administration Office Administration 1864600 · TC - Online Service 454.87
LiveWire Business Solutions LLC Bill 45413 5321 Trunking-2 line phone; Cloud Server; DID Mgmt - May
Administration Office Administration 1864600 · TC - Online Service 322.50
LiveWire Business Solutions LLC Bill 45413 648646 ACCE Life AD&D/Long Term Disability - May Labor & Benefits Employee Wages & Benefits 1853000 · TC - Insurance Benefits 1,080.02
LiveWire Business Solutions LLC Bill 45413 AM05012024 Part of the 133k pulled back from Connelly Partners for
Destination
Marketing
Marketing
effortswith Capital Region and... Destination Marketing 1769200 · Ad Agency:AA - Media (Planning & Buying) 65,000.00
LiveWire Business Solutions LLC General Journal 45413 EMP_BEN-TC Anthem Invoice - ER Charges Vision Labor & Benefits Employee Wages & Benefits 1853000 · TC - Insurance Benefits 58.99
Assn of Chamber of Commerce Exec General Journal 45413 EMP_BEN-TC Anthem Invoice - ER Charges Dental Labor & Benefits Employee Wages & Benefits 1853000 · TC - Insurance Benefits 257.47
AARP Publications General Journal 45413 EMP_BEN-TC Anthem Invoice - ER Charges Medical Labor & Benefits Employee Wages & Benefits 1853000 · TC - Insurance Benefits 9,863.70
Anthem General Journal 45413 IT_SOFT_ADM Adobe License Administration Office Administration 1864000 · TC - Business Expense -354.81
Anthem General Journal 45413 IT_SOFT_ADM Certify License Administration Office Administration 1864000 · TC - Business Expense -132.33
Anthem General Journal 45413 IT_SOFT_ADM Certify License Administration Office Administration 1864900 · Interest Expense 3.93
Adobe General Journal 45413 IT_SOFT_ADM Adobe License Administration Office Administration 1864900 · Interest Expense 24.21
Emburse, Inc. General Journal 45413 IT_SOFT_ADM Certify License Administration Office Administration 1864620 · TC - Admin IT Software 122.44
Emburse, Inc. General Journal 45413 IT_SOFT_ADM Adobe License Administration Office Administration 1864620 · TC - Admin IT Software 329.64
Adobe General Journal 45413 IT_SOFT_MRK Pantheon Web License Destination Marketing Destination Marketing 1764600 · Online Services:Online - Hosting -1,227.25
Emburse, Inc. General Journal 45413 IT_SOFT_MRK Image Relay License Destination Marketing Destination Marketing 1764600 · Online Services:Online - Support Technologies -1,115.67
Adobe General Journal 45413 IT_SOFT_MRK Image Relay License Destination Marketing Destination Marketing 1764600 · Online Services:Online - Software Interest 163.07
Pantheon General Journal 45413 IT_SOFT_MRK Pantheon Web License Destination Marketing Destination Marketing 1764600 · Online Services:Online - Software Interest 179.35
Connelly Partners General Journal 45413 IT_SOFT_MRK Image Relay License Destination Marketing Destination Marketing 1764600 · Online Services:Online - Support Technologies 994.88
Connelly Partners General Journal 45413 IT_SOFT_MRK Pantheon Web License Destination Marketing Destination Marketing 1764600 · Online Services:Online - Hosting 1,103.07
Pantheon General Journal 45413 IT_SOFT_MRK Zartico License Destination Marketing Destination Marketing 1764600 · Online Services:Online - Software Interest 1,428.23
Connelly Partners General Journal 45413 IT_SOFT_MRK Simpleview CRM License Destination Marketing Destination Marketing 1764600 · Online Services:Online - Software Licenses 1,537.17
Pantheon General Journal 45413 IT_SOFT_MRK Simpleview Web License Destination Marketing Destination Marketing 1764600 · Online Services:Online - Software Licenses 1,957.98
Zartico, Inc General Journal 45413 IT_SOFT_MRK Zartico License Destination Marketing Destination Marketing 1764600 · Online Services:Online - Software Licenses 9,433.40
Connelly Partners Credit Card Charge 45413 JAExpRpt203 Josue Ayala, Envelopes for Finance PayablesAMZN Mktp
Administration
US*1I89F8FE3, Office Administration 1864100 · TC - Office Supplies 27.88
Connelly Partners Credit Card Charge 45413 JAExpRpt203 Josue Ayala, Sandra's Laptop BagAMZN Mktp US*L94728MH3,
Administration Office Administration 1864000 · TC - Business Expense 37.99
Zartico, Inc Credit Card Charge 45413 JAExpRpt203 Josue Ayala, MembershipDestination Marketing Ass,
Administration Office Administration 1860400 · TC - Memberships (Corporate) 1,295.00
Amazon General Journal 45413 LEASE_EXP Canon photocopier Lease Administration Office Administration 1864900 · Interest Expense 16.75
Amazon General Journal 45413 LEASE_EXP Canon photocopier Administration Office Administration 1872010 · Depreciation Exp (Equip Lease) 278.31
Destinations Marketing Ass General Journal 45413 RENT_EXP Office lease Administration Office Administration 1864900 · Interest Expense 534.48
Great America Financial Services General Journal 45413 RENT_EXP Office services fees Administration Office Administration 086480T · Rent - T 2,916.67
Great America Financial Services General Journal 45413 RENT_EXP Office lease Administration Office Administration 1872020 · Depreciation Exp (Office Lease) 5,498.81
Williamsburg Area Chamber of Commerce General Journal 45413 TC_PAY_ACCR Tourism Gross Salaries Labor & Benefits Employee Wages & Benefits 1850000 · TC - Salaries -7,387.00
Williamsburg Area Chamber of Commerce General Journal 45413 TC_PAY_ACCR Tourism FICA / FUTA / SUTA Labor & Benefits Employee Wages & Benefits 1852000 · TC - Payroll Taxes -556.00
Williamsburg Area Chamber of Commerce General Journal 45413 TC_PAY_ACCR Retirement Contribution Labor & Benefits Employee Wages & Benefits 1853100 · TC - Retirement -492.00
Paychex General Journal 45413 TC_PAY_ACCR Payroll Processing Fees Administration Office Administration 1864000 · TC - Business Expense -45.00
Paychex General Journal 45413 TC-DEPR TC Assets Depreciation Exp Administration Office Administration 1872000 · Depreciation Exp (Owned Equip) 120.86
Principal Financial Group Credit Card Charge 45414 DOExpRpt198 Daniela Owen, USPS PO 5197700687 1 roll of Stamps for
Administration
Visit Williamsburg, Office Administration 1864400 · TC - Postage 68.00
Paychex Credit Card Charge 45414 ExpRpt204 Julia Smyth-Young, Taxi for IPW, Administration Office Administration 1860500 · TC - Travel 72.87
0 Credit Card Charge 45414 JAExpRpt203 Josue Ayala, ICONTACT, Administration Office Administration 1860400 · TC - Memberships (Corporate) 399.00
USPS Credit Card Charge 45414 JCExpRpt199 Jennifer Case, Subscription - Don't have receipt, Administration Office Administration 1860400 · TC - Memberships (Corporate) 1.00
LA Taxi Credit Card Charge 45414 JMExpRpt200 Jennifer McConnell, Bottled water for Metro Tour group
Other(Ron
Sales &
Smith),
Marketing Group Tour Sales & Marketing 0564200 · Materials (Group) 14.10
IContact Credit Card Charge 45414 JMExpRpt200 Jennifer McConnell, Education First May 2024 Welcome
Other Sales
Amenities
& Marketing
AMAZON.COM*RK3DR0IB3, Group Tour Sales & Marketing 0564200 · Materials (Group) 76.50
Virginian Pilot Credit Card Charge 45414 JMExpRpt200 Jennifer McConnell, Global Travel Alliance May 2024
Other
Welcome
Sales &
Amenities
Marketing
AMAZON.COM*UX4370FE3, Group Tour Sales & Marketing 0564200 · Materials (Group) 104.58
Walmart Credit Card Charge 45414 JMExpRpt200 Jennifer McConnell, Education First May 2024 Welcome
Other Sales
Amenities
& Marketing
AMAZON.COM*G69Y01HP3, Group Tour Sales & Marketing 0564200 · Materials (Group) 111.65
Amazon Bill 45414 REIMB/MILE 04/24 back to office Public Relations Destination Marketing 1769400 · Public Relations Firm:PR - Travel (Staff) 3.69
Amazon Bill 45414 REIMB/MILE 04/24 Head to Jamestown Settlement to meet with Travel Public
Noire, paid
Relations
partnership we brought to the desti... Destination Marketing 1769400 · Public Relations Firm:PR - Travel (Staff) 4.09
Amazon Bill 45414 REIMB/MILE 04/24 drop off gift basket at Kingsmill for travel writer, Michele
Public Relations Destination Marketing 1769400 · Public Relations Firm:PR - Travel (Staff) 4.42
Daniela Owen Bill 45414 REIMB/MILE 04/24 Meet AATC FAM at Great Wolf Loge Public Relations Destination Marketing 1769400 · Public Relations Firm:PR - Travel (Staff) 4.49
Daniela Owen Bill 45414 REIMB/MILE 04/24 Headed back to CW to pick up scooter for AATC FAM
Public Relations Destination Marketing 1769400 · Public Relations Firm:PR - Travel (Staff) 4.49
Daniela Owen Bill 45414 REIMB/MILE 04/24 Headed back to Great Wolf Lodge with AATC FAM Public Relations Destination Marketing 1769400 · Public Relations Firm:PR - Travel (Staff) 4.49
Page 48 of 62
Williamsburg Tourism Council
FY2024 Expense Transaction Details
July 1, 2023 through June 30, 2024
Name Type Date Num Memo Segment Group Account - Description Amount
Daniela Owen Bill 45414 REIMB/MILE 04/24 Headed back to office Public Relations Destination Marketing 1769400 · Public Relations Firm:PR - Travel (Staff) 4.49
Daniela Owen Bill 45414 REIMB/MILE 04/24 Head to GWL to meet AATC fam Public Relations Destination Marketing 1769400 · Public Relations Firm:PR - Travel (Staff) 4.49
Daniela Owen Bill 45414 REIMB/MILE 04/24 Partner meeting with owner of Everbowl Public Relations Destination Marketing 1769400 · Public Relations Firm:PR - Travel (Staff) 4.56
Daniela Owen Bill 45414 REIMB/MILE 04/24 drop off gift basket at the Wedmore for Leslie and Martina
Public Relations Destination Marketing 1769400 · Public Relations Firm:PR - Travel (Staff) 4.89
Daniela Owen Bill 45414 REIMB/MILE 04/24 Introduce Selena to Angel at Historic Jamestowne Public Relations Destination Marketing 1769400 · Public Relations Firm:PR - Travel (Staff) 4.96
Daniela Owen Bill 45414 REIMB/MILE 04/24 Meet Ulrike at Water Street Grill in Yorktown Public Relations Destination Marketing 1769400 · Public Relations Firm:PR - Travel (Staff) 5.70
Daniela Owen Bill 45414 REIMB/MILE 04/24 Head to Spoke and Art to meet travel writer Madeline,
Public
who writes
Relations
for Thrillist. Destination Marketing 1769400 · Public Relations Firm:PR - Travel (Staff) 7.57
Daniela Owen Bill 45414 REIMB/MILE 04/24 To get an image of the Dale House for social Public Relations Destination Marketing 1769400 · Public Relations Firm:PR - Travel (Staff) 9.92
Daniela Owen Bill 45414 REIMB/MILE 04/24 Back to office after AATC FAM Public Relations Destination Marketing 1769400 · Public Relations Firm:PR - Travel (Staff) 10.92
Daniela Owen Bill 45414 REIMB/MILE 04/24 Head to the Historic First Baptist Church to meet with
Public
Travel
Relations
Noire, a paid partnership we broug... Destination Marketing 1769400 · Public Relations Firm:PR - Travel (Staff) 11.12
Daniela Owen Bill 45414 REIMB/MILE 04/24 Head to American Revolution Museum to bring AATC
Public
fam lunch
Relations Destination Marketing 1769400 · Public Relations Firm:PR - Travel (Staff) 11.79
Daniela Owen Bill 45414 REIMB/MILE 04/24 Head to the American Revolution Museum at Yorktown
Public
to meet
Relations
with Travel Noire, a paid partnership... Destination Marketing 1769400 · Public Relations Firm:PR - Travel (Staff) 12.26
Daniela Owen Bill 45414 REIMB/MILE 04/24 To then meet AATC FAM at Great Wolf Lodge Public Relations Destination Marketing 1769400 · Public Relations Firm:PR - Travel (Staff) 12.53
Daniela Owen Bill 45414 REIMB/MILE 04/24 From Great Wolf Lodge back home Public Relations Destination Marketing 1769400 · Public Relations Firm:PR - Travel (Staff) 13.07
Daniela Owen Bill 45414 REIMB/MILE 04/24 End of round trip, head home. Public Relations Destination Marketing 1769400 · Public Relations Firm:PR - Travel (Staff) 13.80
Daniela Owen Bill 45414 REIMB/MILE 04/24 Head to Hohl to meet travel writer Michele Herrmann
Public
who writes
Relations
for AAA magazine. Destination Marketing 1769400 · Public Relations Firm:PR - Travel (Staff) 18.02
Daniela Owen Bill 45414 REIMB/MILE 04/24 Meet German Travel writer Ulrike for dinner at Christiana
PublicCampbells
Relations Destination Marketing 1769400 · Public Relations Firm:PR - Travel (Staff) 19.56
Daniela Owen Bill 45414 REIMB/MILE 04/24 To and from airport for E-tourism summit Public Relations Destination Marketing 1769400 · Public Relations Firm:PR - Travel (Staff) 40.60
Daniela Owen Credit Card Charge 45414 SVExpRpt197 Vazquez, Sandra, ILLY CAFFE WILLIAMSBURG- Julia's
Administration
B-day gift card, Office Administration 1864000 · TC - Business Expense 25.00
Daniela Owen Credit Card Charge 45414 SVExpRpt197 Vazquez, Sandra, Morgans clifton strengths, Administration Office Administration 1864000 · TC - Business Expense 59.99
Daniela Owen Bill 45415 DUES-11829 Associate < 2 Membership Renewal 2024 Other Sales & Marketing Group Tour Sales & Marketing 0560400 · Memberships (Group) 1,095.00
Illy Bill 45415 LFRF-24-001 LET FREEDOM RING BELL SPONSOR - 2024 FallOther
Gala on
Sales &
November
Marketing
9, 2024 - FY25 MICE Sales & Marketing 0665900 · Special Events (MICE) 50,000.00
Gallup Credit Card Charge 45417 JAExpRpt213 Josue Ayala, For Grammarly, Administration Office Administration 1860400 · TC - Memberships (Corporate) 11.50
SYTA Student & Youth Travel Association Credit Card Charge 45417 JAExpRpt213 Josue Ayala, DROPBOX*TWBKP6QPJMV6, Administration Office Administration 1864000 · TC - Business Expense 11.99
Let Freedom Ring Foundation Credit Card Charge 45417 JCExpRpt209 Jennifer Case, Registration for DI Annual Convention,
Destination Marketing Destination Marketing 1769200 · Ad Agency:AA - Travel (Staff) 1,295.00
Grammarly Credit Card Charge 45417 JSYExRpt212 Julia Smyth-Young, Meal in Transit from IPW, Administration Office Administration 1860550 · TC - Meals & Entertainment 8.51
Dropbox Credit Card Charge 45417 JSYExRpt212 Julia Smyth-Young, IPW, Administration Office Administration 1860500 · TC - Travel 14.73
Destinations International Credit Card Charge 45417 JSYExRpt212 Julia Smyth-Young, UBER TRIP during IPW, Administration Office Administration 1860500 · TC - Travel 43.72
Proof Of the Pudding Credit Card Charge 45417 JSYExRpt212 Julia Smyth-Young, Uber during IPW, Administration Office Administration 1860500 · TC - Travel 50.00
Uber Credit Card Charge 45417 JSYExRpt212 Julia Smyth-Young, Uber during IPW, Administration Office Administration 1860500 · TC - Travel 55.44
Uber Credit Card Charge 45418 ARExpRpt210 Paz Alejandra Ramello, VADMO Collateral Shipment
Other
5.6.24
Sales &
VADMO
Marketing
Collateral Shipment 5.6.24, Group Tour Sales & Marketing 0565010 · Trade Shows (Group) 28.64
Uber Bill 45418 INV-SVUS-1002199 Travel Reimbursement for Simpleview training Administration Office Administration 1860200 · TC - Training 266.39
Uber Credit Card Charge 45418 JSYExRpt212 Julia Smyth-Young, IPW, Administration Office Administration 1860500 · TC - Travel 13.47
United Parcel Service Credit Card Charge 45418 JSYExRpt212 Julia Smyth-Young, UBER TRIP during IPW, Administration Office Administration 1860500 · TC - Travel 17.73
Simpleview LLC Credit Card Charge 45418 JSYExRpt212 Julia Smyth-Young, UBER TRIP during IPW. $3.00 tip was
Administration
added from original 14.73, Office Administration 1860500 · TC - Travel 17.73
Uber Bill 45419 2025 Conference Ad Cooperative Marketing agreement for STGEC 2025Other
Conference.
Sales & Marketing MICE Sales & Marketing 0660100 · Co-Op Marketing (MICE) 2,500.00
Uber Bill 45419 32099 Annual Dues DMO >$3M 5-1-24 to 4-30-25 Other Sales & Marketing Group Tour Sales & Marketing 0560400 · Memberships (Group) 1,060.00
Uber Credit Card Charge 45419 JCExpRpt209 Jennifer Case, Online auto subscription, Administration Office Administration 1860400 · TC - Memberships (Corporate) 19.96
STGEC Bill 45420 17432 2024 Fall conference & exhibitor booth #'s 44, 45, 46,
Other
47, 48,
Sales49,& and
Marketing
50. WTC, JYF, DoubleTree... MICE Sales & Marketing 0665010 · Trade Show (MICE) 6,545.00
Southeast Tourism Society Bill 45420 1764 Staff Head Shots for Selena and Morgan Administration Office Administration 1864000 · TC - Business Expense 490.00
Virginian Pilot Credit Card Charge 45420 JMExpRpt211 Jennifer McConnell, Amazon Group Metro Tours Quaker
Other RIce
Sales &
Crisps for
Marketing
Welcome Amenities, Group Tour Sales & Marketing 0564200 · Materials (Group) 46.11
Virginia Society of Assoc. Executives Credit Card Charge 45420 JSYExRpt212 Julia Smyth-Young, Uber during IPW, Administration Office Administration 1860500 · TC - Travel 3.00
Sara Harris Photography Credit Card Charge 45420 JSYExRpt212 Julia Smyth-Young, Airport food, Administration Office Administration 1860550 · TC - Meals & Entertainment 9.75
Amazon Credit Card Charge 45420 JSYExRpt212 Julia Smyth-Young, CHICK-FIL-Aairport, Administration Office Administration 1860550 · TC - Meals & Entertainment 13.84
Uber Credit Card Charge 45420 JSYExRpt212 Julia Smyth-Young, IPW IPW, Administration Office Administration 1860500 · TC - Travel 14.62
HMS Host Credit Card Charge 45420 JSYExRpt212 Julia Smyth-Young, UBER TRIP during IPW, Administration Office Administration 1864000 · TC - Business Expense 17.62
Chesapeake Bank Credit Card Charge 45420 JSYExRpt212 Julia Smyth-Young, PARKING during IPW, Administration Office Administration 1860500 · TC - Travel 84.00
Uber Credit Card Charge 45420 JSYExRpt212 Julia Smyth-Young, IPW IPW, Administration Office Administration 1860500 · TC - Travel 116.91
Uber Bill 45421 41685 23-WTC-0283 - FY24 Quarterly Industry Email Deployment
Destination
Apr 2024
Marketing
to Jun 2024 Destination Marketing 1769200 · Ad Agency:AA - Creative 570.00
Capital Region USA Credit Card Charge 45421 JAExpRpt213 Josue Ayala, WY DAILY SUBSCRIPTION, Administration Office Administration 1860400 · TC - Memberships (Corporate) 8.95
Uber Credit Card Charge 45421 JMExpRpt211 Jennifer McConnell, Water for Welcome Amenities for
Other
theSales
Beyond
& Group
Marketing
at the Williamsburg Inn, MICE Sales & Marketing 0664200 · Materials (MICE) 14.10
Connelly Partners Credit Card Charge 45421 JSYExRpt212 Julia Smyth-Young, WESTIN HOTEL BONAVENTURE
Administration
charge during IPW. Waiting on Folio, Office Administration 1864000 · TC - Business Expense 149.88
Davis Media LLC Bill 45421 L241090194 Final Billing on Internal Controls Audit of 2023 Administration Office Administration 1862100 · TC - Legal & Accounting 3,800.00
Walmart Bill 45421 SYTA-11695-1 Annual Conference registration for Supplier/Seller Taking
Other Sales &
Appointments
Marketing
- 1 Book (Early) > Joan H... Group Tour Sales & Marketing 0565010 · Trade Shows (Group) 1,375.00
Westin Hotels & Resorts Bill 45421 SYTA-11695-1 Annual Conference registration for Supplier/Seller Taking
Other Sales &
Appointments
Marketing
- 1 Book (Early) > Candac... Group Tour Sales & Marketing 0565010 · Trade Shows (Group) 1,375.00
Clifton Larson Allen Bill 45421 SYTA-11695-1 Annual Conference registration for Supplier/Seller Taking
Other Sales &
Appointments
Marketing
- 1 Book (Early) > Harun ... Group Tour Sales & Marketing 0565010 · Trade Shows (Group) 1,375.00
SYTA Student & Youth Travel Association Bill 45421 SYTA-11695-1 Annual Conference registration for Supplier/Seller Taking
Other Sales &
Appointments
Marketing
- 1 Book (Early) > Josef ... Group Tour Sales & Marketing 0565010 · Trade Shows (Group) 1,375.00
SYTA Student & Youth Travel Association Bill 45422 41697 S. Flory Exp Rpt - 4/30 Sweethaven Lavender tickets for
Destination
influencer
Marketing
Pustika Samaddar's FAM Trip t... Destination Marketing 1769100 · Paid Media:PM - Influencers 12.50
Page 49 of 62
Williamsburg Tourism Council
FY2024 Expense Transaction Details
July 1, 2023 through June 30, 2024
Name Type Date Num Memo Segment Group Account - Description Amount
SYTA Student & Youth Travel Association Bill 45422 41697 S. Flory Exp Rpt - 4/30 Sweethaven Lavender tickets for
Destination
influencer
Marketing
Zoe Johnson's FAM Trip to Wil... Destination Marketing 1769100 · Paid Media:PM - Influencers 16.70
SYTA Student & Youth Travel Association Bill 45422 41697 S. Flory Exp Rpt - 5/7 Williamsburg Walking Tour (2) Adult
Destination
tickets for
Marketing
influencer Pustika Samadd... Destination Marketing 1769100 · Paid Media:PM - Influencers 53.00
Connelly Partners Bill 45422 41697 S. Flory Exp Rpt - 5/7 Williamsburg Walking Tour (2) Adult
Destination
tickets for
Marketing
influencer Rhoda Vickers ... Destination Marketing 1769100 · Paid Media:PM - Influencers 53.00
Connelly Partners Bill 45422 41697 S. Flory Exp Rpt - 5/8 Haunted Colonial Ghosts Tour tickets
Destination
for Marketing
influencer Pustika Samaddar's FA... Destination Marketing 1769100 · Paid Media:PM - Influencers 55.00
Connelly Partners Bill 45422 41697 S. Flory Exp Rpt - 5/8 Haunted Colonial Ghosts Tour tickets
Destination
for Marketing
influencer Rhoda Vickers Hendrix... Destination Marketing 1769100 · Paid Media:PM - Influencers 55.00
Connelly Partners Bill 45422 41697 S. Flory Exp Rpt - 5/8 William & Mary Colonial Ghosts Tour
Destination
tickets for
Marketing
influencer Rhoda Vickers ... Destination Marketing 1769100 · Paid Media:PM - Influencers 55.00
Connelly Partners Bill 45422 41697 S. Flory Exp Rpt - 4/30 CW Carriage Ride tickets forDestination
influencer Brianne
Marketing
Manz's FAM Trip to Willi... Destination Marketing 1769100 · Paid Media:PM - Influencers 75.00
Connelly Partners Bill 45422 41697 S. Flory Exp Rpt - 4/30 CW Carriage Ride tickets forDestination
influencer Katie
Marketing
Barna's FAM Trip to Willia... Destination Marketing 1769100 · Paid Media:PM - Influencers 75.00
Connelly Partners Bill 45422 41697 S. Flory Exp Rpt - 4/30 CW Carriage Ride tickets forDestination
influencer Pustika
Marketing
Samaddar's FAM Trip to W... Destination Marketing 1769100 · Paid Media:PM - Influencers 75.00
Connelly Partners Bill 45422 41697 S. Flory Exp Rpt - 4/30 CW Carriage Ride tickets forDestination
influencer Rachael
MarketingGuigno's FAM Trip to Wil... Destination Marketing 1769100 · Paid Media:PM - Influencers 75.00
Connelly Partners Bill 45422 41697 S. Flory Exp Rpt - 4/30 CW Carriage Ride tickets forDestination
influencer Rhoda
Marketing
Hendrix's FAM Trip to Will... Destination Marketing 1769100 · Paid Media:PM - Influencers 75.00
Connelly Partners Bill 45422 41697 S. Flory Exp Rpt - 4/30 CW Carriage Ride tickets forDestination
influencer Zoe
Marketing
Johnson's FAM Trip to Willia... Destination Marketing 1769100 · Paid Media:PM - Influencers 75.00
Connelly Partners Bill 45422 41697 S. Flory Exp Rpt - 5/1 Colonial Ghosts Secrets tour tickets
Destination
for influencer
MarketingRachael Guigno's FAM ... Destination Marketing 1769100 · Paid Media:PM - Influencers 90.20
Connelly Partners Bill 45422 41697 S. Flory Exp Rpt - 5/3 Williamsburg on Wheels E-Bike tour
Destination
tickets for
Marketing
influencer Rhoda Vickers H... Destination Marketing 1769100 · Paid Media:PM - Influencers 107.70
Connelly Partners Bill 45422 41697 S. Flory Exp Rpt - 5/3 Yorktown Sunset Sail tickets (2) for
Destination
influencer
Marketing
Pustika Samaddar's FAM Tr... Destination Marketing 1769100 · Paid Media:PM - Influencers 119.51
Connelly Partners Bill 45422 41697 S. Flory Exp Rpt - 5/3 Yorktown Sunset Sail tickets for
Destination
influencer
Marketing
Rhoda Vickers Hendrix's FAM T... Destination Marketing 1769100 · Paid Media:PM - Influencers 119.51
Connelly Partners Bill 45422 41697 S. Flory Exp Rpt - 4/30 Yorktown Sail tickets for influencer
Destination
Rachel
Marketing
Guigno's FAM Trip to William... Destination Marketing 1769100 · Paid Media:PM - Influencers 173.84
Connelly Partners Bill 45422 41697 S. Flory Exp Rpt - 5/3 Yorktown Day Sail tickets for influencer
DestinationBrianne
Marketing
Manz's FAM Trip to Willi... Destination Marketing 1769100 · Paid Media:PM - Influencers 222.73
Connelly Partners Bill 45422 41697 S. Flory Exp Rpt - 5/3 Williamsburg on Wheels E-Bike tour
Destination
tickets for
Marketing
influencer Brianne Manz's ... Destination Marketing 1769100 · Paid Media:PM - Influencers 269.25
Connelly Partners Bill 45422 41697 S. Flory Exp Rpt - 5/2 Great Wolf Lodge stays for influencer
Destination
Katie
Marketing
Barna and Rachael Guigno's FA... Destination Marketing 1769100 · Paid Media:PM - Influencers 677.28
Connelly Partners Bill 45422 41697 S. Flory Exp Rpt - 5/6 Wedmore Place hotel stay forDestination
influencer Tee
Marketing
George's FAM Trip to Williams... Destination Marketing 1769100 · Paid Media:PM - Influencers 1,087.35
Connelly Partners Bill 45422 41698 2024 Q1/2 fluent360 Consulting Costs- May Destination Marketing Destination Marketing 1769200 · Ad Agency:AA - Strategy/Planning/Analytic 12,572.60
Connelly Partners Bill 45422 41701 Morale, Welfare and Recreation Destination Marketing Destination Marketing 1769100 · Paid Media:PM - Digital (Display & Video) 7,850.00
Connelly Partners Credit Card Charge 45422 SVExpRpt206 Vazquez, Sandra, Julias b-day, Administration Office Administration 1864000 · TC - Business Expense 56.00
Connelly Partners Credit Card Charge 45423 JAExpRpt213 Josue Ayala, EXTRA SPACE 7490 Extraspace storage,
Administration Office Administration 1864000 · TC - Business Expense 295.00
Connelly Partners Credit Card Charge 45423 JCExpRpt209 Jennifer Case, (What Media Event) Need Attendees and
Destination
any alcohol
Marketing
needs to be noted and or removed., Destination Marketing 1769200 · Ad Agency:AA - Travel (Staff) 104.74
Publix Credit Card Charge 45424 JAExpRpt213 Josue Ayala, AMZN Mktp US*AY11O6893, Administration Office Administration 1864100 · TC - Office Supplies 7.75
Extraspace Credit Card Charge 45424 JAExpRpt213 Josue Ayala, AMZN Mktp US*WD3JG0573, Administration Office Administration 1864100 · TC - Office Supplies 29.88
La tienda Credit Card Charge 45424 JCExpRpt209 Jennifer Case, Online auto paid subscription, Administration Office Administration 1860400 · TC - Memberships (Corporate) 4.00
Amazon Bill 45425 4110229169 Cvent Annual Membership Fee and Listing Year 1 Other
Supplier &
Sales &
Venue
Marketing
Solutions 5-1-24 to 6-30-25 MICE Sales & Marketing 0660400 · Membership (MICE) 12,507.41
Amazon Bill 45425 4110229169 Cvent Annual Membership Fee and Listing Year 1 Other
Supplier &
Sales &
Venue
Marketing
Solutions 5-1-24 to 6-30-25 Sports Sales & Marketing 0760400 · Memberships (Sports) 12,507.41
New York Times Credit Card Charge 45425 DOExpRpt207 Daniela Owen, WATER STREET GRILLE Lunch with
Public
international
Relationstravel writer Catherine in partnershi... Destination Marketing 1769400 · Public Relations Firm 73.05
Cvent Credit Card Charge 45425 JAExpRpt213 Josue Ayala, Office Items AMZN Mktp US, Administration Office Administration 1864100 · TC - Office Supplies 23.86
Cvent Credit Card Charge 45425 JMExpRpt211 Jennifer McConnell, Water for Welcome Amenities for
Other
theSales
Metro&Tours
Marketing
groups., Group Tour Sales & Marketing 0564200 · Materials (Group) 21.15
Water Street Grill Credit Card Charge 45425 JSYExRpt212 Julia Smyth-Young, ILLY CAFFE WILLIAMSBURG,Administration Office Administration 1860550 · TC - Meals & Entertainment 12.94
Amazon Bill 45426 10109 East Coast Gateway Welcome Center 2024 Destination Marketing Destination Marketing 1769100 · Paid Media 20,573.00
Walmart Bill 45426 2024VW Gold Sponsorship of 2024 Williamsburg Live - Co-Presented
Destination
with City
Marketing
of Williamsburg & CWF - CP t... Destination Marketing 1769100 · Paid Media:PM - Co-Op Program 25,000.00
Illy Bill 45426 23461275051024 Water Delivery for June 2024 Administration Office Administration 1864000 · TC - Business Expense 30.23
Virginia Tourism Authority Bill 45426 36556598 Copier Lease Expense Administration Office Administration 1864000 · TC - Business Expense 12.42
Virginia Arts Festivals Bill 45426 73035 Digital Exclusive Email Blast Destination Marketing Destination Marketing 1769100 · Paid Media:PM - Digital (Display & Video) 5,795.00
Crystal Springs Bill 45426 792462 Gift Card Sale to go against Percepture Budget. Public Relations Destination Marketing 1769400 · Public Relations Firm 7,400.00
Great America Financial Services Credit Card Charge 45426 JCExpRpt209 Jennifer Case, Online auto paid Subscription, Administration Office Administration 1860400 · TC - Memberships (Corporate) 4.00
Our State Magazine Credit Card Charge 45426 JMExpRpt211 Jennifer McConnell, Milk for the turndown service treats
Otherfor
Sales
our &
CRUSA
Marketing
UK FAM tour., International Sales & Marketing 0462200 · Meetings (International) 14.12
The Williamsburg Lodge Credit Card Charge 45426 JMExpRpt211 Jennifer McConnell, Cookies for turndown service for
Other
CRUSA
SalesUK
& FAM
Marketing
tour., International Sales & Marketing 0465900 · Special Events (International) 38.52
Wall Street Journal Credit Card Charge 45426 JMExpRpt211 Jennifer McConnell, Box lunches for the VTC VisitorOther
Center
Sales
FAM&tour at
Marketing
Yorktown. Box Lunches for... MICE Sales & Marketing 0665900 · Special Events (MICE) 643.59
Virginia Department of Taxation Bill 45426 WTC0424 April Services - 2.5 billable hours @ 125 per hour Labor & Benefits Employee Wages & Benefits 1862000 · TC - Consulting Services 312.50
Virginia Department of Taxation Bill 45427 0011940-IN Professional fees - May 2024 Destination Marketing Destination Marketing 1761000 · Research:Research - Market Mix Study 16,500.00
Virginia Department of Taxation Bill 45427 174978 Business cards for Daniela Administration Office Administration 1864000 · TC - Business Expense 67.90
Weinstein, Richard Bill 45427 174978 Business cards for Morgan Administration Office Administration 1864000 · TC - Business Expense 67.90
Strategic Marketing & Research Bill 45427 82697-000085 World Strides Group Event Luncheon for 50 people.Other Sales & Marketing Group Tour Sales & Marketing 0565900 · Special Events (Group) 3,425.00
Suter Printing- Credit Card Charge 45427 DOExpRpt207 Daniela Owen, Peanuts for bags for influencers andPublic
writersRelations
WHITLEY'S PEANUT FACTORY, Destination Marketing 1769400 · Public Relations Firm 60.60
Suter Printing- Credit Card Charge 45427 DOExpRpt207 Daniela Owen, Historic Triangle Look Books for gift bags
Public WAVE
Relations
- *THE LOOK BOOK IN, Destination Marketing 1769400 · Public Relations Firm 170.00
Story Time LLC Credit Card Charge 45427 JAExpRpt213 Josue Ayala, STAPLES 00107102 Office supplies for team,
Administration Office Administration 1864100 · TC - Office Supplies 329.96
Whitley's Peanuts Credit Card Charge 45427 JAExpRpt213 Josue Ayala, For Grammarly, Administration Office Administration 1860400 · TC - Memberships (Corporate) 2,088.00
The LOOK Book, Inc. Credit Card Charge 45427 JMExpRpt211 Jennifer McConnell, Mail out Go Williamsburg magazine,
Other pen,
Sales &
luggage
Marketing
tag, and business card to th... MICE Sales & Marketing 0664200 · Materials (MICE) 9.25
Staples Credit Card Charge 45427 JMExpRpt211 Jennifer McConnell, Colonial Connection Tour Guide
Other
for CW
Sales &
5.15.24
Marketing
VTC Visitor Center FAM tour, MICE Sales & Marketing 0665900 · Special Events (MICE) 180.00
Grammarly Bill 45427 JM-REIMB/MILE 04/24 CVTA's Annual "Thank the Visitor Day" Event on thePublic
pedestrian
Relations
bridge at the Norfolk Airport. Att... Destination Marketing 1769400 · Public Relations Firm:PR - Travel (Staff) 62.98
USPS Credit Card Charge 45427 JSYExRpt212 Julia Smyth-Young, Kephi with clients SQ *KEPHI GREEK
Administration
KITCHEN, Office Administration 1860550 · TC - Meals & Entertainment 150.53
Page 50 of 62
Williamsburg Tourism Council
FY2024 Expense Transaction Details
July 1, 2023 through June 30, 2024
Name Type Date Num Memo Segment Group Account - Description Amount
Colonial Williamsburg Foundation Bill 45428 94874 Hearst Magazine Subscription. Public Relations Destination Marketing 1769400 · Public Relations Firm 695.00
Jennifer McConnell Credit Card Credit 45428 DOExpRpt207 Daniela Owen, Filled in by Lori, credit would not take;
Public
entered
Relations
manually. (Please Update)Refund ... Destination Marketing 1769400 · Public Relations Firm -105.55
Kephi Greek kitchen Credit Card Charge 45428 DOExpRpt207 Daniela Owen, Paid for dinner with travel writer Melody
Public
(lead
Relations
came from Percepture) WATER STREET... Destination Marketing 1769400 · Public Relations Firm:PR - Fam Tours 93.81
Percepture Credit Card Charge 45428 JAExpRpt213 Josue Ayala, Zoom subscription ZOOM.US 888-799-9666,
Administration Office Administration 1860400 · TC - Memberships (Corporate) 16.79
Go Ape Credit Card Charge 45428 JAExpRpt213 Josue Ayala, AMZN Mktp US*KP6DI2R63, Administration Office Administration 1864100 · TC - Office Supplies 34.90
Water Street Grill Credit Card Charge 45428 JAExpRpt213 Josue Ayala, Ink for printer, Administration Office Administration 1864100 · TC - Office Supplies 132.99
Zoom Video Communications Inc Credit Card Charge 45428 JMExpRpt211 Jennifer McConnell, Water and Soda at Busch Gardens
Otherfor
Sales
Della& and
Marketing
Helen CRUSA.pdf Two sodas and ... International Sales & Marketing 0465900 · Special Events (International) 21.31
Amazon Bill 45429 1998 2024 Cooperative Marketing Agreement Other Sales & Marketing Sports Sales & Marketing 0765900 · Special Events (Sports) 30,000.00
SwiftInk Bill 45429 5-15-24 Dinner Dinner for 26 People on 5-15-24 VTC Other Sales & Marketing MICE Sales & Marketing 0665900 · Special Events (MICE) 859.04
Busch Gardens Bill 45429 5330 15 feet of ethernet cable and display to HDMI cableAdministration Office Administration 1864650 · TC - IT Supplies/Equipment 18.94
Firecracker Sports LLC Bill 45429 5330 Dell Docking Station Administration Office Administration 1864650 · TC - IT Supplies/Equipment 131.95
Sals By Victor Bill 45429 5330 2 Dell Monitors for Morgan Administration Office Administration 1864650 · TC - IT Supplies/Equipment 261.34
LiveWire Business Solutions LLC Bill 45429 5330 LiveIT Labor 4 hours @ 120 per hour (discounted for current
Administration
clients): Reset two laptops for disp... Office Administration 1864650 · TC - IT Supplies/Equipment 480.00
LiveWire Business Solutions LLC Bill 45429 5330 Dell Laptop Latitude with upgrades Administration Office Administration 1864650 · TC - IT Supplies/Equipment 1,284.50
LiveWire Business Solutions LLC Bill 45429 5400735 Payroll Service - Vacation Time Tracking System - May
Administration Office Administration 1864000 · TC - Business Expense 29.00
LiveWire Business Solutions LLC Credit Card Charge 45429 ARExpRpt210 Paz Alejandra Ramello, Flight from ORF to and fromOther
MDW to
Sales &
attend
Marketing
Small Market Meetings in DuPage... MICE Sales & Marketing 0660500 · Travel (MICE) 765.96
LiveWire Business Solutions LLC Credit Card Charge 45429 DOExpRpt207 Daniela Owen, Julia requested to talk about appropriate
Other Sales
department
& and
Marketing
category. This is for VTC... MICE Sales & Marketing 0665900 · Special Events (MICE) 373.89
Paychex Credit Card Charge 45429 JAExpRpt213 Josue Ayala, Colonial Williamsburg parking, Administration Office Administration 1860500 · TC - Travel 0.35
Southwest Airlines Credit Card Charge 45429 JMExpRpt211 Jennifer McConnell, Dinner for CRUSA UK FAM tour.
Other
Itemized
Sales &
receipt
Marketing
is attached., International Sales & Marketing 0465900 · Special Events (International) 739.70
Pierce's Pitt Bar-B-Que Credit Card Charge 45429 JSYExRpt212 Julia Smyth-Young, Lunch AROMAS 1781 CAFE, Administration Office Administration 1860550 · TC - Meals & Entertainment 55.81
Colonial Williamsburg Company General Journal 45429 Payroll-TC Paychex Payroll Processing Fee Administration Office Administration 1864000 · TC - Business Expense 223.65
Colonial Williamsburg Visitor Center General Journal 45429 Payroll-TC Employer Contribution - 401K (2% Contribution) Labor & Benefits Employee Wages & Benefits 1853100 · TC - Retirement 644.82
Aromas General Journal 45429 Payroll-TC Employer Contribution - 401K (EE Matching) Labor & Benefits Employee Wages & Benefits 1853100 · TC - Retirement 1,772.94
Paychex General Journal 45429 Payroll-TC Tourism FICA / FUTA / SUTA Labor & Benefits Employee Wages & Benefits 1852000 · TC - Payroll Taxes 2,821.99
Principal Financial Group General Journal 45429 Payroll-TC Tourism Gross Salary plus bonus Labor & Benefits Employee Wages & Benefits 1850000 · TC - Salaries 37,414.23
Principal Financial Group Credit Card Credit 45430 DOExpRpt207 Daniela Owen, Filled in by Lori, credit would not take;
Public
entered
Relations
manually. (Please Update) Refund... Destination Marketing 1769400 · Public Relations Firm -45.23
Paychex Credit Card Charge 45430 DOExpRpt207 Daniela Owen, Lunch with influencer Katie SP MOBJACKBAYCOFFEE,
Public Relations Destination Marketing 1769400 · Public Relations Firm:PR - Fam Tours 19.84
Paychex Bill 45432 207034 additional cases 2 @ 1.00 each Destination Marketing Destination Marketing 1766030 · Inquiry Fulfillment 2.00
Go Ape Bill 45432 207034 Client Storage - 1 @ 22.50 each per contract Destination Marketing Destination Marketing 1766030 · Inquiry Fulfillment:IF - Collateral 22.50
Mobjack Bay Coffee Roasters Bill 45432 207034 Bulk requests - 11 @ 4.75 each per the contract Destination Marketing Destination Marketing 1766030 · Inquiry Fulfillment 52.25
Bluegrass Integrated Communications Bill 45432 207034 Postage and Freight Destination Marketing Destination Marketing 1766030 · Inquiry Fulfillment:IF - Postage 309.53
Bluegrass Integrated Communications Bill 45432 2403913 Thank you Note Cards Public Relations Destination Marketing 1769400 · Public Relations Firm:PR - Fam Tours 607.00
Bluegrass Integrated Communications Bill 45432 41682 FY24 Agency Fee - May 2024 Destination Marketing Destination Marketing 1769200 · Ad Agency:AA - Account Mgt 186,666.67
Bluegrass Integrated Communications Credit Card Charge 45432 DOExpRpt207 Daniela Owen, Tip for Lindsays free beer flight at Virginia
Public Beer
Relations
Company THE VIRGINIA BEER CO, Destination Marketing 1769400 · Public Relations Firm 2.01
Signature Printing, Inc. Credit Card Charge 45432 DOExpRpt207 Daniela Owen, INN DINING ROOM Dinner with travel
Public
writer
Relations
Lindsay - from Percepture, Destination Marketing 1769400 · Public Relations Firm:PR - Fam Tours 68.24
Connelly Partners Credit Card Charge 45432 JAExpRpt213 Josue Ayala, Canva subscription, Administration Office Administration 1860400 · TC - Memberships (Corporate) 15.00
The Virginia Beer Co Credit Card Charge 45432 JMExpRpt211 Jennifer McConnell, Receipt for Sports Event (Baseball
Otherwith
Sales
VTC)
& while
Marketing
Morgan is away at Connect... Sports Sales & Marketing 0765900 · Special Events (Sports) 375.00
Inn Patio Lounge Bill 45433 660341 Professional Services rendered through April 30, 2024.
Administration
Review of contract, HR matters, and emai... Office Administration 1862100 · TC - Legal & Accounting 3,932.00
Canva Bill 45433 9964477770 Surcharges and Other Charges & Credits (Equipment)
Administration Office Administration 1864500 · TC - Phone -55.90
Virginia Tourism Authority Bill 45433 9964477770 Taxes, Governmental Surcharges & Fees Administration Office Administration 1864500 · TC - Phone 17.68
Sands Anderson Bill 45433 9964477770 Equipment Charges Administration Office Administration 1864500 · TC - Phone 375.74
Verizon Wireless Bill 45433 9964477770 Apr 19 - May 18, 2024 Wireless Monthly Charges Administration Office Administration 1864500 · TC - Phone 552.00
Verizon Wireless Credit Card Charge 45433 JAExpRpt213 Josue Ayala, Drinks for board meeting, Administration Office Administration 1862210 · TC - Board of Directors 29.81
Verizon Wireless Credit Card Charge 45433 JAExpRpt213 Josue Ayala, Coffee for board meeting in May, Administration Office Administration 1862210 · TC - Board of Directors 51.50
Verizon Wireless Bill 45434 94909 Breakfast Mobjack Coffee 5/17 Destination Marketing Destination Marketing 1769100 · Paid Media:PM - Influencers 17.15
Chesapeake Bank Bill 45434 94909 Lunch - Culture Cafe 5/15 Destination Marketing Destination Marketing 1769100 · Paid Media:PM - Influencers 20.40
Dunkin' Bill 45434 94909 lunch Food for Thought 5/16 Destination Marketing Destination Marketing 1769100 · Paid Media:PM - Influencers 21.99
Percepture Bill 45434 94909 Dinner - Kingsmill 5/13 Destination Marketing Destination Marketing 1769100 · Paid Media:PM - Influencers 24.00
Percepture Bill 45434 94909 Breakfast Kingsmill Resort 5/14 Destination Marketing Destination Marketing 1769100 · Paid Media:PM - Influencers 31.13
Percepture Bill 45434 94909 Gas Rental Car Destination Marketing Destination Marketing 1769100 · Paid Media:PM - Influencers 37.26
Percepture Bill 45434 94909 Dinner James Landing Grill 5/15 Destination Marketing Destination Marketing 1769100 · Paid Media:PM - Influencers 44.40
Percepture Bill 45434 94909 African American Walking Tour Destination Marketing Destination Marketing 1769100 · Paid Media:PM - Influencers 74.20
Percepture Bill 45434 94909 Carriage Ride 5/14 Destination Marketing Destination Marketing 1769100 · Paid Media:PM - Influencers 75.00
Percepture Bill 45434 94909 Walking Tour and Chocolate Tasting Destination Marketing Destination Marketing 1769100 · Paid Media:PM - Influencers 100.00
Percepture Bill 45434 94909 Yorktown Scenic Sunset Sail 5/16 Destination Marketing Destination Marketing 1769100 · Paid Media:PM - Influencers 179.27
Percepture Bill 45434 94909 45 Min Air Tour 5/17 Destination Marketing Destination Marketing 1769100 · Paid Media:PM - Influencers 277.07
Percepture Bill 45434 94909 Flight - paid in CAD - changed to USD Destination Marketing Destination Marketing 1769100 · Paid Media:PM - Influencers 821.40
Percepture Bill 45434 94909 Rental car Richmond Airport - Enterprise Destination Marketing Destination Marketing 1769100 · Paid Media:PM - Influencers 827.43
Page 51 of 62
Williamsburg Tourism Council
FY2024 Expense Transaction Details
July 1, 2023 through June 30, 2024
Name Type Date Num Memo Segment Group Account - Description Amount
Percepture Bill 45434 94909 Kingsmill Resort Hotel Stay Destination Marketing Destination Marketing 1769100 · Paid Media:PM - Influencers 1,994.45
Percepture Credit Card Charge 45434 ARExpRpt210 Paz Alejandra Ramello, Coffee/Breakfast Coffee/Breakfast,
Other Sales & Marketing MICE Sales & Marketing 0660500 · Travel (MICE) 6.98
Percepture Credit Card Charge 45434 ARExpRpt210 Paz Alejandra Ramello, Lunch while attending Small
Other
Market
Sales &
Meetings
Marketing
conference Lunch (Small Marke... MICE Sales & Marketing 0660500 · Travel (MICE) 25.14
Percepture Credit Card Charge 45434 JAExpRpt213 Josue Ayala, MARRIOTT BURR RIDGE, Administration Office Administration 1860500 · TC - Travel 316.96
Starbucks Credit Card Charge 45434 JMExpRpt211 Jennifer McConnell, Water for Metro Tours., Other Sales & Marketing Group Tour Sales & Marketing 0564200 · Materials (Group) 28.20
Topaz Cafe Credit Card Charge 45434 JMExpRpt211 Jennifer McConnell, Grand Classroom June 1 -5 Skinny
OtherPop
Sales &
Amazon.pdf
Marketing
AMAZON.COM*KN14M8H43, Group Tour Sales & Marketing 0564200 · Materials (Group) 45.90
Marriott Credit Card Charge 45434 SVExpRpt206 Vazquez, Sandra, Renewal of membership Administration Office Administration 1860400 · TC - Memberships (Corporate) 264.00
Walmart Credit Card Charge 45434 SVExpRpt206 Exam prep / SHRM Learning System Administration Office Administration 1864000 · TC - Business Expense 1,029.35
Amazon Bill 45435 73036 Digital Newsletter - Travel & Events - funds used from CP
Destination
130k pull
Marketing
back. Destination Marketing 1769100 · Paid Media:PM - Digital (Display & Video) 1,395.00
SHRM - Society for HR Management Credit Card Charge 45435 ARExpRpt210 Paz Alejandra Ramello, Overnight Parking at ORF from
Other05/22
Salesto&05/23.
Marketing
Attending Small Market Meet... MICE Sales & Marketing 0660500 · Travel (MICE) 22.00
SHRM - Society for HR Management Credit Card Charge 45435 ARExpRpt210 Paz Alejandra Ramello, Dinner while attending Small
Other
Market
Sales &
Meetings
Marketing
Dinner (attending Small Mark... MICE Sales & Marketing 0660500 · Travel (MICE) 24.64
Our State Magazine Credit Card Charge 45435 JMExpRpt211 Jennifer McConnell, Water for Education First, Other Sales & Marketing Group Tour Sales & Marketing 0564200 · Materials (Group) 21.15
Norfolk International Credit Card Charge 45435 JMExpRpt211 Jennifer McConnell, Education First Skinny pop 5.23.24.pdf,
Other Sales & Marketing Group Tour Sales & Marketing 0564200 · Materials (Group) 153.00
Reillys Daughter Credit Card Charge 45436 ARExpRpt210 Paz Alejandra Ramello, UBER TRIP from hotel to airport,
Other Sales & Marketing MICE Sales & Marketing 0660500 · Travel (MICE) 47.30
Walmart Credit Card Charge 45436 ARExpRpt210 Paz Alejandra Ramello, One night stay for Small Market
Other Sales
Meetings
& summit,
MarketingMay 22, 2024, MICE Sales & Marketing 0660500 · Travel (MICE) 211.68
Amazon Credit Card Charge 45436 JMExpRpt211 Jennifer McConnell, delivery for sick VTC members who
Administration
could not attend the FAM tour., Office Administration 1864400 · TC - Postage 77.08
Uber Credit Card Charge 45437 DOExpRpt207 Daniela Owen, Monthly subscription for Visit Williamsburg
Administration
ADOBE *ADOBE, Office Administration 1860400 · TC - Memberships (Corporate) 324.89
Marriott Credit Card Charge 45439 ARExpRpt210 Paz Alejandra Ramello, Cutlery for Grand Classroom
Other
event,
Sales & Marketing Group Tour Sales & Marketing 0564200 · Materials (Group) 16.44
USPS Credit Card Charge 45439 JMExpRpt211 Jennifer McConnell, Global Travel Alliance Skinny Pop
Other
forSales
group&amenities,
Marketing Group Tour Sales & Marketing 0564200 · Materials (Group) 30.60
Adobe Credit Card Charge 45439 JMExpRpt211 Jennifer McConnell, Education First Skinny Pop for Other
GroupSales
Amenities,
& Marketing Group Tour Sales & Marketing 0564200 · Materials (Group) 214.20
Target Bill 45440 26403814 UK FAM ( VTC/CRUSA ) International client event Other Sales & Marketing International Sales & Marketing 0465900 · Special Events (International) 3,552.39
Amazon Credit Card Charge 45440 ARExpRpt210 Paz Alejandra Ramello, Paper bags and ribbons for gift
Otherbags
Sales
for& Marketing
Charlottesville client events, Group Tour Sales & Marketing 0564200 · Materials (Group) 45.94
Amazon Credit Card Charge 45440 ExpRpt206 Vazquez, Sandra, Birthday cards for Selena, Daniela, and
Administration
Josue TARGET 00011619, Office Administration 1864000 · TC - Business Expense 3.18
Colonial Williamsburg Company Credit Card Charge 45440 JCExpRpt209 Jennifer Case, DI Annual Convention Flight AMERICAN
Destination
AIR0012145060308,
Marketing Destination Marketing 1769200 · Ad Agency:AA - Travel (Staff) 505.96
Michaels Credit Card Charge 45440 JMExpRpt211 Jennifer McConnell, Water for Education First. Water
Other
for Global
Sales &Travel
Marketing
Alliance May 28 - June 5.... Group Tour Sales & Marketing 0564200 · Materials (Group) 42.30
Target Bill 45440 REIMB/MILE 05/24 Meet VTC group at First Baptist Church Public Relations Destination Marketing 1769400 · Public Relations Firm:PR - Travel (Staff) 0.20
American Airlines Bill 45440 REIMB/MILE 05/24 Drop off gift bag for Stormy Public Relations Destination Marketing 1769400 · Public Relations Firm:PR - Travel (Staff) 2.88
Walmart Bill 45440 REIMB/MILE 05/24 Then to BG to meet VTC group Public Relations Destination Marketing 1769400 · Public Relations Firm:PR - Travel (Staff) 3.28
Daniela Owen Bill 45440 REIMB/MILE 05/24 Back to Office to walk to CW to meet Rachael, influencer
Public Relations Destination Marketing 1769400 · Public Relations Firm:PR - Travel (Staff) 3.75
Daniela Owen Bill 45440 REIMB/MILE 05/24 Then guide VTC to freedom park and go ape Public Relations Destination Marketing 1769400 · Public Relations Firm:PR - Travel (Staff) 4.36
Daniela Owen Bill 45440 REIMB/MILE 05/24 Drop off gift bag for Melody and Zoe and Meet Melody
Public
for a tour
Relations
of Kingsmill Destination Marketing 1769400 · Public Relations Firm:PR - Travel (Staff) 4.42
Daniela Owen Bill 45440 REIMB/MILE 05/24 Meet VTC for welcome breakfast Public Relations Destination Marketing 1769400 · Public Relations Firm:PR - Travel (Staff) 4.49
Daniela Owen Bill 45440 REIMB/MILE 05/24 Then with VTC to Pierce's Public Relations Destination Marketing 1769400 · Public Relations Firm:PR - Travel (Staff) 5.03
Daniela Owen Bill 45440 REIMB/MILE 05/24 Drop off gift bag at the Wedmore for Tee George Public Relations Destination Marketing 1769400 · Public Relations Firm:PR - Travel (Staff) 5.76
Daniela Owen Bill 45440 REIMB/MILE 05/24 Meet Influencer, Tee George in Yorktown Public Relations Destination Marketing 1769400 · Public Relations Firm:PR - Travel (Staff) 5.90
Daniela Owen Bill 45440 REIMB/MILE 05/24 Then to Yorktown to meet Melody, Canadian travel writer
Public Relations Destination Marketing 1769400 · Public Relations Firm:PR - Travel (Staff) 6.97
Daniela Owen Bill 45440 REIMB/MILE 05/24 Drop off Melody's gift basket Public Relations Destination Marketing 1769400 · Public Relations Firm:PR - Travel (Staff) 7.37
Daniela Owen Bill 45440 REIMB/MILE 05/24 Head to Jamestown to meet VTC Group Public Relations Destination Marketing 1769400 · Public Relations Firm:PR - Travel (Staff) 8.17
Daniela Owen Bill 45440 REIMB/MILE 05/24 Drop off gift bags for Katie and Rachael, incoming Public
influnecers.
Relations Destination Marketing 1769400 · Public Relations Firm:PR - Travel (Staff) 8.98
Daniela Owen Bill 45440 REIMB/MILE 05/24 Then back to office with lunches Public Relations Destination Marketing 1769400 · Public Relations Firm:PR - Travel (Staff) 9.31
Daniela Owen Bill 45440 REIMB/MILE 05/24 Then headed to ARMY with VTC group Public Relations Destination Marketing 1769400 · Public Relations Firm:PR - Travel (Staff) 9.38
Daniela Owen Bill 45440 REIMB/MILE 05/24 Meet Influencer Tee George in Yorktown and back to
Public
office
Relations Destination Marketing 1769400 · Public Relations Firm:PR - Travel (Staff) 9.92
Daniela Owen Bill 45440 REIMB/MILE 05/24 Meet influencer Katie in Yorktown for lunch on a Saturday.
Public Relations Destination Marketing 1769400 · Public Relations Firm:PR - Travel (Staff) 11.79
Daniela Owen Bill 45440 REIMB/MILE 05/24 Meet Lindsay (Canadian Travel Writer) at Williamsburg
Public
Glampsight
Relationsto help her find her keys Destination Marketing 1769400 · Public Relations Firm:PR - Travel (Staff) 13.67
Daniela Owen Bill 45440 REIMB/MILE 05/24 Head to Water Street Grille to meet Australian Travel
Public
writerRelations
Catherine and Mike with 250th Destination Marketing 1769400 · Public Relations Firm:PR - Travel (Staff) 18.89
Daniela Owen Bill 45440 REIMB/MILE 05/24 Meet VTC partnership, travel writer Lindsay at the Terrace
Public for
Relations
dinner on a Sunday. Destination Marketing 1769400 · Public Relations Firm:PR - Travel (Staff) 20.10
Daniela Owen Bill 45440 REIMB/MILE 05/24 East Coast Gateway Welcome Center Table Public Relations Destination Marketing 1769400 · Public Relations Firm:PR - Travel (Staff) 41.00
Daniela Owen Bill 45441 2405VTC VTC Visitor Center FAM Lodging Other Sales & Marketing MICE Sales & Marketing 0665900 · Special Events (MICE) 4,132.56
Daniela Owen Credit Card Charge 45441 ARExpRpt210 Paz Alejandra Ramello, Breakfast items for Grand Other
Classroom
Sales &
event,
Marketing Group Tour Sales & Marketing 0565900 · Special Events (Group) 11.90
Daniela Owen Credit Card Charge 45441 ARExpRpt210 Paz Alejandra Ramello, STARBUCKS STORE 07794 -
Other
coffee
Salesfor&Grand
Marketing
Classroom event, Group Tour Sales & Marketing 0565900 · Special Events (Group) 52.86
Great Wolf Lodge of Williamsburg LLC Credit Card Charge 45441 ARExpRpt210 Paz Alejandra Ramello, Lunch: Ally Ramello, Julia Other
Smyth-Young
Sales &and
Marketing
Candace Masengale from Bush Ga... Group Tour Sales & Marketing 0560500 · Travel (Group) 89.57
Whole Foods Market Credit Card Charge 45441 ARExpRpt210 Paz Alejandra Ramello, Breakfast order for client Other
appreciation
Salesand
& training
Marketingfor Grand Classroom ... Group Tour Sales & Marketing 0565900 · Special Events (Group) 432.93
Starbucks Credit Card Charge 45441 JSYExRpt212 Julia Smyth-Young, WorldStrides event THE RIDLEY,
Administration Office Administration 1860550 · TC - Meals & Entertainment 53.72
Radisson Blu Bill 45441 REIMB/EXP 0524 Fuel for Rental Car Zartico Conference 5-13-24 to 5-15-24
Administration Office Administration 1860500 · TC - Travel 25.60
Whole Foods Bill 45441 REIMB/EXP 0524 Meals while attending Zartico Conference 5-13-24 to 5-15-24
Administration Office Administration 1860500 · TC - Travel 30.14
Radisson Blu Bill 45441 REIMB/EXP 0524 Hertz Rental Car Zartico Conference 5-13-24 to 5-15-24
Administration Office Administration 1860500 · TC - Travel 241.26
David Turner Bill 45441 REIMB/EXP 0524 Marriott Lodging for Zartico Conference 5-13-24 to 5-15-24
Administration Office Administration 1860500 · TC - Travel 321.55
David Turner Credit Card Charge 45442 ARExpRpt210 Paz Alejandra Ramello, Beverages TST* TAVERN &
Other
GROCERY,
Sales & Marketing Group Tour Sales & Marketing 0565900 · Special Events (Group) 162.10
Page 52 of 62
Williamsburg Tourism Council
FY2024 Expense Transaction Details
July 1, 2023 through June 30, 2024
Name Type Date Num Memo Segment Group Account - Description Amount
David Turner Credit Card Charge 45442 ARExpRpt210 Paz Alejandra Ramello, 2-night stay for client events in
Other Sales
Charlottesville,
& Marketing
VA, Group Tour Sales & Marketing 0560500 · Travel (Group) 390.30
David Turner Credit Card Charge 45442 DOExpRpt207 Daniela Owen, Breakfast with influencer Pustika Public
AROMA'S Relations
COFFEEHOUSE, Destination Marketing 1769400 · Public Relations Firm:PR - Fam Tours 11.22
Story Time LLC Credit Card Charge 45442 DOExpRpt207 Daniela Owen, Swag for DC event table centerpieces
Public
SP MADE
Relations
GLOBAL, CO., Destination Marketing 1769400 · Public Relations Firm 49.22
The Draftsman Hotel Autograph Collection Credit Card Charge 45442 DOExpRpt207 Daniela Owen, Swag for DC event table centerpieces
Public
AMK CW
Relations
REVOLUTIONS, Destination Marketing 1769400 · Public Relations Firm 68.97
Aromas Credit Card Charge 45442 DOExpRpt207 Daniela Owen, Swag - gift for Liz, partnership with First
PublicBaptist
Relations
Church SP MADE GLOBAL, CO., Destination Marketing 1769400 · Public Relations Firm 79.18
Made Credit Card Charge 45442 JAExpRpt213 Josue Ayala, Staples Inc Projector, Administration Office Administration 1864100 · TC - Office Supplies 242.88
Colonial Williamsburg Visitor Center Credit Card Charge 45442 JCExpRpt209 Jennifer Case, Coffee Mugs for Washington Media Event
Public Swag,
Relations Destination Marketing 1769400 · Public Relations Firm 34.11
Made Credit Card Charge 45442 JCExpRpt209 Jennifer Case, Honey for Washington Media Event Swag
Public ,Relations Destination Marketing 1769400 · Public Relations Firm 36.36
Staples Credit Card Charge 45442 JCExpRpt209 Jennifer Case, Peanuts for Washington Media Event,
Public Relations Destination Marketing 1769400 · Public Relations Firm 47.63
Column15 Credit Card Charge 45442 JCExpRpt209 Jennifer Case, Basket containers for Swag items for the
PublicWashington
Relations Media Event, Destination Marketing 1769400 · Public Relations Firm 66.81
Silver Hand Meadery Credit Card Charge 45442 JCExpRpt209 Jennifer Case, Shower mist sprays for WashingtonPublic
Media Event,
Relations Destination Marketing 1769400 · Public Relations Firm 98.44
Whitley's Peanuts Credit Card Charge 45442 JCExpRpt209 Jennifer Case, Soap bars for Washington Media Event,
Public Relations Destination Marketing 1769400 · Public Relations Firm 123.05
Michaels Credit Card Charge 45442 JMExpRpt211 Jennifer McConnell, Water for Education FIrst, Other Sales & Marketing Group Tour Sales & Marketing 0564200 · Materials (Group) 49.35
Spa of CW Credit Card Charge 45442 JSYExRpt212 Julia Smyth-Young, THE DRAFTSMAN, AUTOGRA,Administration Office Administration 1860550 · TC - Meals & Entertainment 13.69
Perfectly Natural Soap Credit Card Charge 45442 JSYExRpt212 Julia Smyth-Young, THE DRAFTSMAN, AUTOGRA,Administration Office Administration 1860500 · TC - Travel 390.30
Walmart Bill 45443 41848 May OOP Costs - Migration, Hosting, Licensing Destination Marketing Destination Marketing 1764600 · Online Services:Online - Hosting 6.56
The Draftsman, Autograph Bill 45443 41854 Sojern, Inc (cc) Destination Marketing Destination Marketing 1769100 · Paid Media:PM - Digital (Display & Video) 6,743.81
The Williamsburg Lodge Bill 45443 41854 AdSwerve Destination Marketing Destination Marketing 1769100 · Paid Media:PM - Digital (Display & Video) 7,269.81
Connelly Partners Bill 45443 41854 OAREX Funding, LLC Destination Marketing Destination Marketing 1769100 · Paid Media:PM - Digital (Display & Video) 33,346.50
Connelly Partners Bill 45443 41854 Sojern, Inc (cc) Destination Marketing Destination Marketing 1769100 · Paid Media:PM - Digital (Display & Video) 39,836.39
Connelly Partners Bill 45443 41854 Sirius XM Radio Inc. (cc) Destination Marketing Destination Marketing 1769100 · Paid Media:PM - Digital (Display & Video) 40,047.15
Connelly Partners Bill 45443 41854 Google LLC Destination Marketing Destination Marketing 1769100 · Paid Media:PM - Digital (Display & Video) 53,931.17
Connelly Partners Bill 45443 41856 2024 Q1/2 Paid Search Media - May - Google LLC Destination Marketing Destination Marketing 1769100 · Paid Media:PM - SEM ( SEO & Content) 42,179.23
Connelly Partners Bill 45443 41858 TikTok Inc Destination Marketing Destination Marketing 1769100 · Paid Media:PM - Social Ads 19,859.01
Connelly Partners Bill 45443 41858 Meta Platforms, Inc. Destination Marketing Destination Marketing 1769100 · Paid Media:PM - Social Ads 47,640.64
Connelly Partners Bill 45443 41860 Keniworth Media Inc. Destination Marketing Destination Marketing 1769100 · Paid Media:PM - Print 1,945.00
Connelly Partners Bill 45443 41860 Group Tour Magazine Destination Marketing Destination Marketing 1769100 · Paid Media:PM - Print 4,995.00
Connelly Partners Bill 45443 41863 WTC 'Essence Magazine Shoot' Firewood and Food for
Destination
4/24 photoshoot
Marketing Destination Marketing 1769200 · Ad Agency:AA - Creative 30.01
Connelly Partners Bill 45443 41867 S.Flory Exp Rpt - 5/17 Refund on tickets (2 adults, 2Destination
children) for
Marketing
influencer Rachael Guigno's ... Destination Marketing 1769100 · Paid Media:PM - Influencers -173.84
Connelly Partners Bill 45443 41867 S.Flory Exp Rpt - Reimbursement refund for Rachael
Destination
Guigno (5/16-5/19)
Marketing& Katie Barna (5/17-5/20) ... Destination Marketing 1769100 · Paid Media:PM - Influencers -0.03
Connelly Partners Bill 45443 41867 J.Amendolara Exp Rpt - 5/22 Little York Confectionary
Destination
payment for
Marketing
influencer Stormy Blue's FAM T... Destination Marketing 1769100 · Paid Media:PM - Influencers 100.00
Connelly Partners Bill 45443 41867 S.Flory Exp Rpt -Wedmore Place hotel stay (5/13-5/16)
Destination
for influencer
Marketing
Stormy Evans' FAM Trip to W... Destination Marketing 1769100 · Paid Media:PM - Influencers 613.61
Connelly Partners Bill 45443 41867 WTC '2024 Influencer Pymts' Zoe Johnson FAM trip to
Destination
Williamsburg,
Marketing
VA 5/14 - 5/18/24 for 3 Instag... Destination Marketing 1769100 · Paid Media:PM - Influencers 1,200.00
Connelly Partners Bill 45443 41867 WTC '2024 Influencer Pymts' Rachel Guigno FAM trip to
Destination
Williamsburg,
Marketing
VA 5/16 - 5/19/24 for three ... Destination Marketing 1769100 · Paid Media:PM - Influencers 1,300.00
Connelly Partners Bill 45443 41867 WTC '2024 Influencer Pymts' Katie Barna FAM trip to
Destination
Williamsburg,
Marketing
VA 5/17 - 5/20/24 for 1 Instag... Destination Marketing 1769100 · Paid Media:PM - Influencers 2,750.00
Connelly Partners Bill 45443 41876 23-WTC-0540 - 2024 Q1/2 2024- Broadcast Media - May
Destination Marketing Destination Marketing 1769100 · Paid Media:PM - Television 433,325.19
Connelly Partners Bill 45443 41877 Uplers freelance web development srvcs 5/24: 12Hrs Email
Destination
Template
Marketing
development for 23-WTC- 0549 Destination Marketing 1769200 · Ad Agency:AA - Creative 142.00
Connelly Partners Bill 45443 41884 WTC 2024 Q1/2 Programmatic Media 23-WTC-0547 - May
Destination Marketing Destination Marketing 1769100 · Paid Media:PM - Co-Op Program 60,362.14
Connelly Partners Bill 45443 94869 Public Relations Service May 2024 Public Relations Destination Marketing 1769400 · Public Relations Firm:PR - Agency Fee 15,000.00
Connelly Partners Credit Card Charge 45443 DOExpRpt207 Daniela Owen, Paid for staff lunches for outing SQ *THE
Administration
CHEESE SHOP OF VA, Office Administration 1860550 · TC - Meals & Entertainment 98.53
Connelly Partners Credit Card Charge 45443 JAExpRpt213 Josue Ayala, AMZN Mktp US*M50EW6K73 Screenshot
Administration
2024-06-20 134600.png, Office Administration 1864100 · TC - Office Supplies 6.99
Percepture Credit Card Charge 45443 JAExpRpt213 Josue Ayala, FOOD LION #0196 Coffee for team, Administration Office Administration 1864100 · TC - Office Supplies 21.38
The Cheese Shop Credit Card Charge 45443 JCExpRpt209 Jennifer Case, Online auto paid subscription - receipt not
Administration
generated, Office Administration 1860400 · TC - Memberships (Corporate) 19.96
Amazon Credit Card Charge 45443 JMExpRpt211 Jennifer McConnell, Water for Global Travel Alliance
Other
May 28
Sales
- &
June 5.pdf
Marketing
Water for Education Fir... Group Tour Sales & Marketing 0564200 · Materials (Group) 42.30
Chesapeake Bank General Journal 45443 Payroll-TC Paychex Payroll Processing Fee Administration Office Administration 1864000 · TC - Business Expense 229.18
Virginian Pilot General Journal 45443 Payroll-TC Employer Contribution - 401K (2% Contribution) Labor & Benefits Employee Wages & Benefits 1853100 · TC - Retirement 653.82
Walmart General Journal 45443 Payroll-TC Employer Contribution - 401K (EE Matching) Labor & Benefits Employee Wages & Benefits 1853100 · TC - Retirement 1,786.44
Paychex General Journal 45443 Payroll-TC Tourism FICA / FUTA / SUTA Labor & Benefits Employee Wages & Benefits 1852000 · TC - Payroll Taxes 3,087.79
Principal Financial Group General Journal 45443 Payroll-TC Tourism Gross Salary plus bonus Labor & Benefits Employee Wages & Benefits 1850000 · TC - Salaries 40,587.31
Principal Financial Group Credit Card Charge 45443 SVExpRpt206 Vazquez, Sandra, Staff lunch - Lori, Josue, and Julia ,
Administration Office Administration 1864000 · TC - Business Expense 59.20
Paychex General Journal 45443 TC_PAY_ACC Payroll Processing Fees Administration Office Administration 1864000 · TC - Business Expense 115.00
Paychex General Journal 45443 TC_PAY_ACC Retirement Contribution Labor & Benefits Employee Wages & Benefits 1853100 · TC - Retirement 1,220.00
The Cheese Shop General Journal 45443 TC_PAY_ACC Tourism FICA / FUTA / SUTA Labor & Benefits Employee Wages & Benefits 1852000 · TC - Payroll Taxes 1,544.00
Paychex General Journal 45443 TC_PAY_ACC Tourism Gross Salaries Labor & Benefits Employee Wages & Benefits 1850000 · TC - Salaries 20,294.00
Paychex General Journal 45443 X-FER MKTG AARP co-op with Capital Region, moving to Marketing
Destination
ExpenseMarketing Destination Marketing 1769200 · Ad Agency:AA - Media (Planning & Buying) -65,000.00
Paychex General Journal 45443 X-FER MKTG Williamsburg Live Sponsorship covered by CP Media Pull
Destination Marketing Destination Marketing 1769100 · Paid Media:PM - Co-Op Program -25,000.00
0 General Journal 45443 X-FER MKTG Cooperative campaign efforts from CP pull back Destination Marketing Destination Marketing 1769100 · Paid Media:PM - Special Themed Programs -25,000.00
AARP Publications General Journal 45443 X-FER MKTG Williamsburg Live Transportation Service covered by CP
Destination
Media Pull
Marketing Destination Marketing 1769100 · Paid Media:PM - Co-Op Program -7,800.00
Page 53 of 62
Williamsburg Tourism Council
FY2024 Expense Transaction Details
July 1, 2023 through June 30, 2024
Name Type Date Num Memo Segment Group Account - Description Amount
Virginia Arts Festivals General Journal 45443 X-FER MKTG Digital Exclusie Email Blast, moving to Marketing Expense
Destination Marketing Destination Marketing 1769100 · Paid Media:PM - Digital (Display & Video) -5,795.00
Expedia, Inc. General Journal 45443 X-FER MKTG Digital Newsletter - Travel & Events Destination Marketing Destination Marketing 1769100 · Paid Media:PM - Digital (Display & Video) -1,395.00
Oleta Coach Lines, Inc. General Journal 45443 X-FER MKTG Digital Newsletter - Travel & Events Destination Marketing Destination Marketing 1760105 · Social Media - Dest Mkt:SM - Strategy & Content 1,395.00
Our State Magazine General Journal 45443 X-FER MKTG Digital Exclusie Email Blast, moving to Marketing Expense
Destination Marketing Destination Marketing 1760105 · Social Media - Dest Mkt:SM - Strategy & Content 5,795.00
Our State Magazine General Journal 45443 X-FER MKTG Williamsburg Live Transportation Service covered by CP
Destination
Media Pull
Marketing Destination Marketing 1760105 · Social Media - Dest Mkt:SM - Strategy & Content 7,800.00
Our State Magazine General Journal 45443 X-FER MKTG Cooperative campaign efforts from CP pull back Destination Marketing Destination Marketing 1760105 · Social Media - Dest Mkt:SM - Strategy & Content 25,000.00
Our State Magazine General Journal 45443 X-FER MKTG Williamsburg Live Sponsorship covered by CP Media Pull
Destination Marketing Destination Marketing 1760105 · Social Media - Dest Mkt:SM - Strategy & Content 25,000.00
Oleta Coach Lines, Inc. General Journal 45443 X-FER MKTG AARP co-op with Capital Region, moving to Marketing
Destination
ExpenseMarketing Destination Marketing 1760105 · Social Media - Dest Mkt:SM - Strategy & Content 65,000.00
Expedia, Inc. Bill 45444 2504 Membership Renewal through 6-30-25 Other Sales & Marketing MICE Sales & Marketing 0660400 · Membership (MICE) 400.00
Virginia Arts Festivals Bill 45444 42039 Integral Ad Science (fn) Destination Marketing Destination Marketing 1769100 · Paid Media:PM - Digital (Display & Video) 1,721.71
AARP Publications Bill 45444 42039 Priceline.com LLC Destination Marketing Destination Marketing 1769100 · Paid Media:PM - Digital (Display & Video) 11,066.14
Society of Government Meeting Professiona Bill 45444 42039 GumGum, Inc. Destination Marketing Destination Marketing 1769100 · Paid Media:PM - Digital (Display & Video) 44,797.52
Connelly Partners Bill 45444 42039 RateGain Adara Inc Destination Marketing Destination Marketing 1769100 · Paid Media:PM - Digital (Display & Video) 70,403.06
Connelly Partners Bill 45444 42039 Spotify USA Inc. Destination Marketing Destination Marketing 1769100 · Paid Media:PM - Digital (Display & Video) 96,535.83
Connelly Partners Bill 45444 42043 WTC '2024 Influencer Pymts' Travel exps for Hunter Hulbert
Destination
4/22 -
Marketing
4/26/24 FAM trip to Williamsbu... Destination Marketing 1769100 · Paid Media:PM - Influencers 2,214.86
Connelly Partners Bill 45444 42091 WTC '2024 Influencer Pymts' Travel exps for Stormy Blue
Destination
5/13 - 5/16/24
MarketingFAM trip to Williamsburg,... Destination Marketing 1769100 · Paid Media:PM - Influencers 352.93
Connelly Partners Bill 45444 42091 WTC '2024 Influencer Pymts' Travel exps for Rachel Guigno
Destination
6/16 -
Marketing
6/19/24 FAM trip to Williamsbur... Destination Marketing 1769100 · Paid Media:PM - Influencers 1,071.71
Connelly Partners Bill 45444 42091 WTC '2024 Influencer Pymts' Travel exps for Katie Barna
Destination
5/16 - 5/20/24
MarketingFAM trip to Williamsburg,... Destination Marketing 1769100 · Paid Media:PM - Influencers 1,774.84
Connelly Partners Bill 45444 42091 WTC '2024 Influencer Pymts' Travel exps for Tee George
Destination
5/6 - 5/10/24
Marketing
FAM trip to Williamsburg, V... Destination Marketing 1769100 · Paid Media:PM - Influencers 1,976.90
Connelly Partners Bill 45444 42091 WTC '2024 Influencer Pymts' Stormy Blue FAM trip to
Destination
Williamsburg,
Marketing
VA 5/13 - 5/16/24 for 2 Short-... Destination Marketing 1769100 · Paid Media:PM - Influencers 2,000.00
Connelly Partners Bill 45444 42091 WTC '2024 Influencer Pymts' Travel exps for Zoe Johnson
Destination
5/14 -
Marketing
5/18/24 FAM trip to Williamsburg,... Destination Marketing 1769100 · Paid Media:PM - Influencers 3,034.96
Connelly Partners Bill 45444 42091 WTC '2024 Influencer Pymts' Tee George FAM trip to
Destination
Williamsburg,
Marketing
VA 5/6 - 5/10/24 for 5 Short-fo... Destination Marketing 1769100 · Paid Media:PM - Influencers 18,000.00
Connelly Partners Bill 45444 42108 Trip Advisor, LLC - May 1 insertion Destination Marketing Destination Marketing 1769100 · Paid Media:PM - Co-Op Program 741.17
Connelly Partners Bill 45444 42108 Trip Advisor, LLC - June 1 insertion Destination Marketing Destination Marketing 1769100 · Paid Media:PM - Co-Op Program 5,558.83
Connelly Partners Bill 45444 5341 LiveIT Package - Asset tracking - Active Managed Anti-virus-
Administration
Patch Management- Free remote and o... Office Administration 1864600 · TC - Online Service 149.99
Connelly Partners Bill 45444 5341 LiveStor Data Storage Service w/ Backup Administration Office Administration 1864600 · TC - Online Service 149.99
Connelly Partners Bill 45444 5341 LiveIT Package - Per PC - 16 @ 34.99 - June Administration Office Administration 1864600 · TC - Online Service 559.84
LiveWire Business Solutions LLC General Journal 45444 EMP_BEN-TC Anthem Invoice - ER Charges Vision Labor & Benefits Employee Wages & Benefits 1853000 · TC - Insurance Benefits 58.99
LiveWire Business Solutions LLC General Journal 45444 EMP_BEN-TC Anthem Invoice - ER Charges Dental Labor & Benefits Employee Wages & Benefits 1853000 · TC - Insurance Benefits 257.47
LiveWire Business Solutions LLC General Journal 45444 EMP_BEN-TC Anthem Invoice - ER Charges Medical Labor & Benefits Employee Wages & Benefits 1853000 · TC - Insurance Benefits 9,863.70
Anthem General Journal 45444 IT_SOFT_ADM Adobe License Administration Office Administration 1864000 · TC - Business Expense -354.81
Anthem General Journal 45444 IT_SOFT_ADM Certify License Administration Office Administration 1864000 · TC - Business Expense -132.33
Anthem General Journal 45444 IT_SOFT_ADM Certify License Administration Office Administration 1864900 · Interest Expense 3.63
Adobe General Journal 45444 IT_SOFT_ADM Adobe License Administration Office Administration 1864900 · Interest Expense 22.81
Emburse, Inc. General Journal 45444 IT_SOFT_ADM Certify License Administration Office Administration 1864620 · TC - Admin IT Software 122.44
Emburse, Inc. General Journal 45444 IT_SOFT_ADM Adobe License Administration Office Administration 1864620 · TC - Admin IT Software 329.64
Adobe General Journal 45444 IT_SOFT_MRK Pantheon Web License Destination Marketing Destination Marketing 1764600 · Online Services:Online - Hosting -1,227.25
Emburse, Inc. General Journal 45444 IT_SOFT_MRK Image Relay License Destination Marketing Destination Marketing 1764600 · Online Services:Online - Support Technologies -1,115.66
Adobe General Journal 45444 IT_SOFT_MRK Image Relay License Destination Marketing Destination Marketing 1764600 · Online Services:Online - Software Interest 159.06
Pantheon General Journal 45444 IT_SOFT_MRK Pantheon Web License Destination Marketing Destination Marketing 1764600 · Online Services:Online - Software Interest 175.05
Connelly Partners General Journal 45444 IT_SOFT_MRK Image Relay License Destination Marketing Destination Marketing 1764600 · Online Services:Online - Support Technologies 994.87
Connelly Partners General Journal 45444 IT_SOFT_MRK Pantheon Web License Destination Marketing Destination Marketing 1764600 · Online Services:Online - Hosting 1,103.07
Pantheon General Journal 45444 IT_SOFT_MRK Zartico License Destination Marketing Destination Marketing 1764600 · Online Services:Online - Software Interest 1,389.03
Connelly Partners General Journal 45444 IT_SOFT_MRK Simpleview CRM License Destination Marketing Destination Marketing 1764600 · Online Services:Online - Software Licenses 1,537.17
Pantheon General Journal 45444 IT_SOFT_MRK Simpleview Web License Destination Marketing Destination Marketing 1764600 · Online Services:Online - Software Licenses 1,957.98
Zartico, Inc General Journal 45444 IT_SOFT_MRK Zartico License Destination Marketing Destination Marketing 1764600 · Online Services:Online - Software Licenses 9,433.40
Connelly Partners General Journal 45444 LEASE_EXP Canon photocopier Lease Administration Office Administration 1864900 · Interest Expense 16.05
Connelly Partners General Journal 45444 LEASE_EXP Canon photocopier Administration Office Administration 1872010 · Depreciation Exp (Equip Lease) 278.31
Zartico, Inc General Journal 45444 RENT_EXP Office lease Administration Office Administration 1864900 · Interest Expense 521.12
Great America Financial Services General Journal 45444 RENT_EXP Office services fees Administration Office Administration 086480T · Rent - T 2,916.67
Great America Financial Services General Journal 45444 RENT_EXP Office lease Administration Office Administration 1872020 · Depreciation Exp (Office Lease) 5,498.79
Williamsburg Area Chamber of Commerce General Journal 45444 TC_PAY_ACCR Tourism Gross Salaries Labor & Benefits Employee Wages & Benefits 1850000 · TC - Salaries -20,294.00
Williamsburg Area Chamber of Commerce General Journal 45444 TC_PAY_ACCR Tourism FICA / FUTA / SUTA Labor & Benefits Employee Wages & Benefits 1852000 · TC - Payroll Taxes -1,544.00
Williamsburg Area Chamber of Commerce General Journal 45444 TC_PAY_ACCR Retirement Contribution Labor & Benefits Employee Wages & Benefits 1853100 · TC - Retirement -1,220.00
Paychex General Journal 45444 TC_PAY_ACCR Payroll Processing Fees Administration Office Administration 1864000 · TC - Business Expense -115.00
Paychex General Journal 45444 TC-DEPR TC Assets Depreciation Exp Administration Office Administration 1872000 · Depreciation Exp (Owned Equip) 120.86
Principal Financial Group Bill 45446 5365 Trunking-2 line phone; Cloud Server; DID Mgmt - June
Administration Office Administration 1864600 · TC - Online Service 322.50
Paychex Credit Card Charge 45446 DOExpRpt207 Daniela Owen, I paid for an Influencers Reserve Wine
Public
Tour.
Relations
Please see email that the winery is c... Destination Marketing 1769400 · Public Relations Firm:PR - Fam Tours 146.52
Page 54 of 62
Williamsburg Tourism Council
FY2024 Expense Transaction Details
July 1, 2023 through June 30, 2024
Name Type Date Num Memo Segment Group Account - Description Amount
0 Credit Card Charge 45446 JAExpRpt213 Josue Ayala, USPS PO mailing brochures, Administration Office Administration 1864400 · TC - Postage 10.80
LiveWire Business Solutions LLC Bill 45447 73260 2 Page Color Spread - Travel & Events - funds used from
Destination
CP 130k
Marketing
pull back. Destination Marketing 1769100 · Paid Media:PM - Digital (Display & Video) 18,240.00
The Williamsburg Winery Bill 45447 73261 Digital Paid Content - Article Destination Marketing Destination Marketing 1769100 · Paid Media:PM - Digital (Display & Video) 5,795.00
USPS Credit Card Charge 45447 JAExpRpt213 Josue Ayala, ICONTACT, Administration Office Administration 1860400 · TC - Memberships (Corporate) 399.00
Our State Magazine Bill 45448 02344 VADMO - Annual Membership Renewal for the period
Other
of Sales
6-30-2024
& to
Marketing
7-01-2025 International Sales & Marketing 0460400 · Memberships (International) 360.00
Our State Magazine Bill 45448 14468 Less 2nd Installment Check # 558749 Administration Office Administration 1868000 · TC - Recruiting -16,667.00
IContact Bill 45448 14468 Less 1st Installment Check # 558720 Administration Office Administration 1868000 · TC - Recruiting -16,666.00
VADMO Bill 45448 14468 OnBoard Access Administration Office Administration 1868000 · TC - Recruiting 90.00
Search Wide Global Bill 45448 14468 Candidate Background Check - A. Berggren Administration Office Administration 1868000 · TC - Recruiting 194.59
Search Wide Global Bill 45448 14468 Candidate Background Check - E. Harris Administration Office Administration 1868000 · TC - Recruiting 214.53
Search Wide Global Bill 45448 14468 Candidate Background Check - T. Loftus Administration Office Administration 1868000 · TC - Recruiting 246.53
Search Wide Global Bill 45448 14468 Destinations International Job Posting. Administration Office Administration 1868000 · TC - Recruiting 300.00
Search Wide Global Bill 45448 14468 Candidate Expenses - E. Harris Administration Office Administration 1868000 · TC - Recruiting 427.94
Search Wide Global Bill 45448 14468 Candidate DISC Assessments 6 @ 125.00 each. A. Berggren,
Administration
E. Harris, K. Lembke, T. Loftus, J. Smy... Office Administration 1868000 · TC - Recruiting 750.00
Search Wide Global Bill 45448 14468 Candidate Expenses - A. Berggren Administration Office Administration 1868000 · TC - Recruiting 1,014.36
Search Wide Global Bill 45448 14468 Consultant Expenses M. Gnatovic Administration Office Administration 1868000 · TC - Recruiting 1,979.40
Search Wide Global Bill 45448 14468 Ed Harris - Chief Executive Officer Search Fee Placement
Administration
charges Office Administration 1868000 · TC - Recruiting 50,000.00
Search Wide Global Bill 45448 649764 ACCE Life AD&D/Long Term Disability - June - J. Labor
McConnell
& -
Benefits
57.12 Employee Wages & Benefits 1853000 · TC - Insurance Benefits 73.64
Search Wide Global Bill 45448 649764 ACCE Life AD&D/Long Term Disability - June - L. Labor
Ottarson&- 65
Benefits Employee Wages & Benefits 1853000 · TC - Insurance Benefits 83.83
Search Wide Global Bill 45448 649764 ACCE Life AD&D/Long Term Disability - June - J. Ayala
Labor- &
67.6
Benefits Employee Wages & Benefits 1853000 · TC - Insurance Benefits 87.03
Assn of Chamber of Commerce Exec Bill 45448 649764 ACCE Life AD&D/Long Term Disability - June - D. Owen
Labor- &70.2
Benefits Employee Wages & Benefits 1853000 · TC - Insurance Benefits 90.53
Assn of Chamber of Commerce Exec Bill 45448 649764 ACCE Life AD&D/Long Term Disability - June - P. Labor
Ramello&- 72.5
Benefits Employee Wages & Benefits 1853000 · TC - Insurance Benefits 93.57
Assn of Chamber of Commerce Exec Bill 45448 649764 ACCE Life AD&D/Long Term Disability - June - S. Labor
Vazquez& - 80.85
Benefits Employee Wages & Benefits 1853000 · TC - Insurance Benefits 104.02
Assn of Chamber of Commerce Exec Bill 45448 649764 ACCE Life AD&D/Long Term Disability - June - D. Turner
Labor -&141.75
Benefits Employee Wages & Benefits 1853000 · TC - Insurance Benefits 182.70
Assn of Chamber of Commerce Exec Bill 45448 649764 ACCE Life AD&D/Long Term Disability - June - J. Case
Labor
- &
171.6
Benefits Employee Wages & Benefits 1853000 · TC - Insurance Benefits 220.92
Assn of Chamber of Commerce Exec Bill 45448 649764 ACCE Life AD&D/Long Term Disability - June - J. Labor
Smyth-Young
& Benefits
- 190 Employee Wages & Benefits 1853000 · TC - Insurance Benefits 244.64
Assn of Chamber of Commerce Exec Credit Card Charge 45448 DOExpRpt218 Daniela Owen, WAVE - *THE LOOK BOOK IN LookPublic
books for
Relations
gift bags for influencers, Destination Marketing 1769400 · Public Relations Firm 75.00
Assn of Chamber of Commerce Exec Credit Card Credit 45448 JAExpRpt232 Josue Ayala, Return of projector Screen, receipt not available.
Administration
Original charge attached., Office Administration 1864100 · TC - Office Supplies -242.88
Assn of Chamber of Commerce Exec Credit Card Charge 45448 JAExpRpt232 Josue Ayala, Dropbox subscription, Administration Office Administration 1860400 · TC - Memberships (Corporate) 11.99
The LOOK Book, Inc. Credit Card Charge 45448 JAExpRpt232 Josue Ayala, AMZN Mktp US*5G79Q34M3 Office supplies
Administration
for team, Office Administration 1864100 · TC - Office Supplies 189.42
Staples Credit Card Charge 45448 JMExpRpt220 Jennifer McConnell, Cookies for turndown treat for Harris
Administration
Family House hunt visit , Office Administration 1864000 · TC - Business Expense 19.91
Dropbox Credit Card Charge 45448 JMExpRpt220 Jennifer McConnell, Water for Education First, Other Sales & Marketing Group Tour Sales & Marketing 0564200 · Materials (Group) 21.15
Amazon Credit Card Charge 45448 JMExpRpt220 Jennifer McConnell, Lunch with Sheila from VCASEOther
and Sales
Denise&from
Marketing
DoubleTree to discuss the benef... MICE Sales & Marketing 0666040 · Client Site Visit (MICE) 64.14
Mama Hollands Credit Card Charge 45448 JSYExRpt229 Julia Smyth-Young, Destination International July 16,
Other
2024,
Sales
Julia& Marketing
Smyth-Young Flight, International Sales & Marketing 0460500 · Travel (International) 683.94
Walmart Credit Card Charge 45448 JSYExRpt229 Julia Smyth-Young, Destination International July 16, 2024
Administration
Edward Harris Flight, Office Administration 1860500 · TC - Travel 751.95
Maurizios Credit Card Charge 45448 JSYExRpt229 Julia Smyth-Young, CRUSA International London Flight,
Other Sales
Glasgow
& Brand
Marketing
USA for Julia Smyth-Young to... International Sales & Marketing 0460500 · Travel (International) 2,934.80
Delta Credit Card Charge 45448 SVExpRpt216 Vazquez, Sandra, DRI*Gallup, Administration Office Administration 1864000 · TC - Business Expense 59.99
American Airlines Credit Card Charge 45448 SVExpRpt216 Vazquez, Sandra, SOCIETYFORHUMANRESOURCE- exam
Administration
fee, Office Administration 1864000 · TC - Business Expense 335.00
Delta Bill 45449 207033 Load Data File - 3 @ 18.5 ea. April Destination Marketing Destination Marketing 1766030 · Inquiry Fulfillment 55.50
Gallup Bill 45449 207033 Postage and Freight Destination Marketing Destination Marketing 1766030 · Inquiry Fulfillment:IF - Postage 1,704.58
SHRM - Society for HR Management Bill 45449 207033 Residential requests X 1415- USPS Address Prep, Ink Jet
Destination
Addressing,
Marketing
Sorting, Hand Assembly, addi... Destination Marketing 1766030 · Inquiry Fulfillment 2,370.13
Bluegrass Integrated Communications Bill 45449 5635574 Payroll Service - Vacation Time Tracking System - June
Administration Office Administration 1864000 · TC - Business Expense 29.00
Bluegrass Integrated Communications Credit Card Charge 45449 JMExpRpt220 Jennifer McConnell, Bug Boss Spray for Harris Family visit
Administration
to ward off the mosq.pdf, Office Administration 1864000 · TC - Business Expense 19.26
Bluegrass Integrated Communications Credit Card Charge 45449 JMExpRpt220 Jennifer McConnell, EF Water 6.06 for welcome amenities
Other Sales
EF &Water
Marketing
6.06 for welcome amenities, Group Tour Sales & Marketing 0564200 · Materials (Group) 21.15
Paychex Credit Card Charge 45449 JMExpRpt220 Jennifer McConnell, VMDAEC Education Scholarship
Other
Raffle
Sales
Basket
& from
Marketing
VW.pdf, MICE Sales & Marketing 0665900 · Special Events (MICE) 35.81
Sweethaven Lavender of Williamsburg Credit Card Charge 45449 JMExpRpt220 Jennifer McConnell, Labels for Souv cups Triple Other
Crown.pdf,
Sales & Marketing Sports Sales & Marketing 0765900 · Special Events (Sports) 49.20
Walmart Credit Card Charge 45449 SCExpRpt231 Selena Coles, THE PEANUT SHOP OF WILLIA Centerpiece
Public Relations
items for Washington Media Event, Destination Marketing 1769400 · Public Relations Firm:PR - Promotional Items 40.27
United Parcel Service Credit Card Charge 45449 SCExpRpt231 Selena Coles, SQ *THE CHEESE SHOP OF VA Centerpiece
Public Relations
items for Washington Media Event, Destination Marketing 1769400 · Public Relations Firm:PR - Promotional Items 65.08
Staples Credit Card Charge 45449 SCExpRpt232 Selena Coles, WYTHE CANDY & GOURMET Centerpiece
Public items
Relations
for Washington Media Event, Destination Marketing 1769400 · Public Relations Firm:PR - Promotional Items 6.04
The Peanut Shop Credit Card Charge 45449 SCExpRpt232 Selena Coles, WILLIAMSBURG WINERY Centerpiece
Public
items for
Relations
Washington Media Event, Destination Marketing 1769400 · Public Relations Firm:PR - Promotional Items 10.69
The Cheese Shop Credit Card Charge 45449 SCExpRpt232 Selena Coles, THE SPICE AND TEA EXCHANG Public
Centerpiece
Relations
items for Washington Media Event, Destination Marketing 1769400 · Public Relations Firm:PR - Promotional Items 96.71
Wythe Candy Credit Card Charge 45450 JAExpRpt232 Josue Ayala, Subscription, Administration Office Administration 1860400 · TC - Memberships (Corporate) 4.87
The Williamsburg Winery Credit Card Charge 45450 JAExpRpt232 Josue Ayala, Subscription, Administration Office Administration 1860400 · TC - Memberships (Corporate) 20.00
Spice & Tea Exchange Credit Card Charge 45450 JAExpRpt232 Josue Ayala, Calendar for Morgan, Administration Office Administration 1864100 · TC - Office Supplies 26.95
Zoom Video Communications Inc Credit Card Charge 45450 JAExpRpt232 Josue Ayala, Case for Jen and calendar for Morgan,Administration Office Administration 1864100 · TC - Office Supplies 35.93
LinkedIn Corporation - Building 1000 Credit Card Charge 45450 JAExpRpt232 Josue Ayala, Destinations Int. Annual convention, Administration Office Administration 1864000 · TC - Business Expense 1,295.00
Amazon Credit Card Charge 45450 JMExpRpt220 Jennifer McConnell, W & M TShirts for Harris Children for
Administration
visit.pdf, Office Administration 1864000 · TC - Business Expense 32.09
Amazon Credit Card Charge 45450 JMExpRpt220 Jennifer McConnell, EF Water 6.07 for Welcome Other
Amenities.,
Sales & Marketing Group Tour Sales & Marketing 0564200 · Materials (Group) 49.78
Page 55 of 62
Williamsburg Tourism Council
FY2024 Expense Transaction Details
July 1, 2023 through June 30, 2024
Name Type Date Num Memo Segment Group Account - Description Amount
Destinations International Credit Card Charge 45450 JSYExRpt229 Julia Smyth-Young, Kona Ice VA State Championship
Other Sales
Sponsorship
& for
Marketing
Triple Crown., Sports Sales & Marketing 0765900 · Special Events (Sports) 2,000.00
Campus Shop Credit Card Charge 45452 JAExpRpt232 Josue Ayala, Subscription, Administration Office Administration 1860400 · TC - Memberships (Corporate) 8.95
Walmart Credit Card Charge 45452 JCExpRpt224 Jennifer Case, Subscription, Administration Office Administration 1860400 · TC - Memberships (Corporate) 4.00
York River Kona Ice Credit Card Charge 45452 JMExpRpt220 Jennifer McConnell, EF Quaker Crisps 6.9.24 for Other
WelcomeSales &
Amenities,
Marketing Group Tour Sales & Marketing 0564200 · Materials (Group) 277.68
Davis Media LLC Bill 45453 23461275060724 Water Delivery for July 2024 Administration Office Administration 1864000 · TC - Business Expense 30.23
New York Times Bill 45453 5374 15 feet of ethernet cable and display to HDMI cableAdministration Office Administration 1864650 · TC - IT Supplies/Equipment 20.83
Amazon Bill 45453 5374 Dell Docking Station Administration Office Administration 1864650 · TC - IT Supplies/Equipment 123.07
Crystal Springs Bill 45453 5374 LiveIT Labor 1.5 hours @ 120 per hour (discounted for
Administration
current clients) Office Administration 1864650 · TC - IT Supplies/Equipment 180.00
LiveWire Business Solutions LLC Bill 45453 5374 2 Dell Monitors for Ed Administration Office Administration 1864650 · TC - IT Supplies/Equipment 263.98
LiveWire Business Solutions LLC Bill 45453 5374 Dell Laptop Latitude - for Ed Administration Office Administration 1864650 · TC - IT Supplies/Equipment 1,280.96
LiveWire Business Solutions LLC Credit Card Charge 45453 ARExpRpt230 Paz Alejandra Ramello, Gift bags for Charlotte, North
Other
Carolina
Sales &
client
Marketing
events, Group Tour Sales & Marketing 0564200 · Materials (Group) 26.18
LiveWire Business Solutions LLC Credit Card Charge 45453 JMExpRpt220 Jennifer McConnell, Momma Holland for turndown Other
Welcome
Sales &
Amenities
Marketing
(stayed at Williamsburg Inn) An... MICE Sales & Marketing 0666040 · Client Site Visit (MICE) 19.91
LiveWire Business Solutions LLC Credit Card Charge 45453 JMExpRpt220 Jennifer McConnell, EF Water for Welcome Amenities,
Other Sales & Marketing Group Tour Sales & Marketing 0564200 · Materials (Group) 28.20
Michaels Credit Card Charge 45453 SVExpRpt216 Vazquez, Sandra, Selena's b-day gift card, Administration Office Administration 1864000 · TC - Business Expense 25.00
Mama Hollands Credit Card Charge 45454 DOExpRpt218 Daniela Owen, Donuts for Selenas birthday SQ *EMILY'S
Administration
DONUTS AND CA, Office Administration 1860550 · TC - Meals & Entertainment 31.96
Walmart Credit Card Charge 45454 JAExpRpt232 Josue Ayala, Keyboard for Ed, Administration Office Administration 1864100 · TC - Office Supplies 34.99
Column15 Credit Card Charge 45454 JAExpRpt232 Josue Ayala, Storage, Administration Office Administration 1864000 · TC - Business Expense 295.00
Emily?s Donuts and cafe Credit Card Charge 45454 JSYExRpt229 Julia Smyth-Young, La Tolteca Lunch with Kevin Lembke,
Administration
general discussion., Office Administration 1860550 · TC - Meals & Entertainment 29.62
Amazon Credit Card Charge 45454 SCExpRpt232 Selena Coles, Centerpiece items for Washington Media
Public
Event
Relations
JAMESTOWN SETTLEMENT G, Destination Marketing 1769400 · Public Relations Firm:PR - Promotional Items 24.60
Extraspace Credit Card Charge 45454 SCExpRpt232 Selena Coles, Centerpiece items for Washington Media
Public
Event
Relations
MICHAELS STORES 9035, Destination Marketing 1769400 · Public Relations Firm:PR - Promotional Items 84.36
La Piazza Bill 45455 665800 .20 hrs -Consideration of contract amendment with vendor;
Administration
conference related to same. Office Administration 1862100 · TC - Legal & Accounting 84.00
Jamestown-Yorktown Foundation Bill 45455 665800 .20 hrs -Review of questions concerning provision or purchase
Administration
of alcohol. Office Administration 1862100 · TC - Legal & Accounting 84.00
Michaels Bill 45455 665800 .38 hrs -Research re: whether the Williamsburg Tourism
Administration
Council needed to participate in the E-Ve... Office Administration 1862100 · TC - Legal & Accounting 115.00
Sands Anderson Bill 45455 665800 .30 hrs -Review and respond to email from Sandra Vazquez.
Administration Office Administration 1862100 · TC - Legal & Accounting 126.00
Sands Anderson Bill 45455 665800 .30 hrs -Conference with Joshua Rogers and review of
Administration
statute and regulations concerning coverage... Office Administration 1862100 · TC - Legal & Accounting 126.00
Sands Anderson Bill 45455 665800 .30 hrs -Review of policy issues, and review of email from
Administration
Julia Smith-Young regarding contract ... Office Administration 1862100 · TC - Legal & Accounting 126.00
Sands Anderson Bill 45455 665800 .40 hrs -Review of email from Ruth Larson and bylaws and
Administration
email to Ruth Larson Office Administration 1862100 · TC - Legal & Accounting 168.00
Sands Anderson Bill 45455 665800 .40 hrs -Review and edit release agreement as an Exhibit
Administration
to the employment agreement. Office Administration 1862100 · TC - Legal & Accounting 168.00
Sands Anderson Bill 45455 665800 .40 hrs -Review and revise edits to the contract extension
Administration
with Connelly. Office Administration 1862100 · TC - Legal & Accounting 168.00
Sands Anderson Bill 45455 665800 .40 hrs -Finalize changes to Connelly extension and email
Administration
to client, Office Administration 1862100 · TC - Legal & Accounting 168.00
Sands Anderson Bill 45455 665800 1.00 hrs -Review and discuss requested changes to Connelly
Administration
Partners Contract Extension with R. H... Office Administration 1862100 · TC - Legal & Accounting 200.00
Sands Anderson Bill 45455 665800 .50 hrs -Exchange of emails with Ruth Larson, and prepare
Administration
a notice for closed session and email ... Office Administration 1862100 · TC - Legal & Accounting 210.00
Sands Anderson Bill 45455 665800 .50 hrs -Researching/strategizing regarding FMLA issue
Administration Office Administration 1862100 · TC - Legal & Accounting 210.00
Sands Anderson Bill 45455 665800 1.00 hrs -Alcohol purchasing research - determining whether
Administration
there is a prohibition on alcohol li... Office Administration 1862100 · TC - Legal & Accounting 300.00
Sands Anderson Bill 45455 665800 .80 hrs -Review of issues and questions posed concerning
Administration
FMLA, FUTA, COIA and purchase of alcoho... Office Administration 1862100 · TC - Legal & Accounting 336.00
Sands Anderson Bill 45455 665800 1.00 hrs -Meeting with Sandra Vasquez and review of follow
Administration
up questions. Office Administration 1862100 · TC - Legal & Accounting 420.00
Sands Anderson Bill 45455 665800 1.20 hrs -Review, revise and edit agreement and exhibit and
Administration
email to Ruth Larson and Mark Gnatov... Office Administration 1862100 · TC - Legal & Accounting 504.00
Sands Anderson Bill 45455 665800 1.50 hrs -Researching FMLA issue Administration Office Administration 1862100 · TC - Legal & Accounting 630.00
Sands Anderson Bill 45455 665800 1.70 hrs -Attend Council Meeting and follow up meeting with
Administration
Julia Smith-Young and David to revie... Office Administration 1862100 · TC - Legal & Accounting 714.00
Sands Anderson Bill 45455 665800 2.00 hrs -Conference with Robyn Hansen; Research and
Administration
analysis of law concerning FUTA exemption Office Administration 1862100 · TC - Legal & Accounting 840.00
Sands Anderson Credit Card Charge 45455 ARExpRpt230 Paz Alejandra Ramello, Gas for rental car while travelling
Other for
Sales
client
& event,
Marketing Group Tour Sales & Marketing 0560500 · Travel (Group) 21.83
Sands Anderson Credit Card Charge 45455 ARExpRpt230 Paz Alejandra Ramello, Dinner by myself at RoosterOther
while on
Sales
a &
business
Marketing
trip for NC client events. , Group Tour Sales & Marketing 0560500 · Travel (Group) 48.64
Sands Anderson Bill 45455 CONF2025SPONSOR 2025 Annual Conference Sponsorship Other Sales & Marketing MICE Sales & Marketing 0665010 · Trade Show (MICE) 3,000.00
IMART Credit Card Charge 45455 JCExpRpt224 Jennifer Case, Subscription, Administration Office Administration 1860400 · TC - Memberships (Corporate) 4.00
Rooster's Wood-fired Kitchen - Uptown Credit Card Charge 45455 JMExpRpt220 Jennifer McConnell, EF Water for Welcome Amenities,
Other Sales & Marketing Group Tour Sales & Marketing 0564200 · Materials (Group) 28.20
VCASE Council of Administrators Credit Card Charge 45455 JMExpRpt220 Jennifer McConnell, Navy Blue Polka Dot WIred Edge
Public
Ribbon
Relations
for gift baskets, Destination Marketing 1769400 · Public Relations Firm 59.00
Wall Street Journal Credit Card Charge 45456 ARExpRpt230 Paz Alejandra Ramello, Coffee was bought during trip
Other
to NC
Sales
for &client
Marketing
events(lost receipt), Group Tour Sales & Marketing 0560500 · Travel (Group) 5.17
Walmart Credit Card Charge 45456 ARExpRpt230 Paz Alejandra Ramello, Toll returning from Charlotte,
Other
NC,Sales & Marketing Group Tour Sales & Marketing 0560500 · Travel (Group) 5.75
Amazon Credit Card Charge 45456 ARExpRpt230 Paz Alejandra Ramello, Coffee while on business trip
Other
for NC
Sales
client
& events,
Marketing Group Tour Sales & Marketing 0560500 · Travel (Group) 7.59
Panera Bread - Williamsburg Credit Card Charge 45456 ARExpRpt230 Paz Alejandra Ramello, Gas for rental car while on client
Other event
Sales &
trip to
Marketing
NC. , Group Tour Sales & Marketing 0560500 · Travel (Group) 29.03
Pocahontas Parkway Credit Card Charge 45456 ARExpRpt230 Paz Alejandra Ramello, One night stay in Charlotte, NC,
Otherfor
Sales
client
& visits
Marketing
to Mann Travels and Bu... Group Tour Sales & Marketing 0560500 · Travel (Group) 333.26
Starbucks Credit Card Charge 45456 ARExpRpt230 Paz Alejandra Ramello, Lunch for Burke Christian Tours
Otherstaff.
SalesVisit
& Marketing
Williamsburg destination spo... Group Tour Sales & Marketing 0565900 · Special Events (Group) 540.72
7-Eleven Credit Card Charge 45456 JAExpRpt232 Josue Ayala, Scotch tape for team, Administration Office Administration 1864100 · TC - Office Supplies 25.11
Marriott Credit Card Charge 45456 JAExpRpt232 Josue Ayala, Ink for team member, Administration Office Administration 1864100 · TC - Office Supplies 53.89
Panera Bread - Williamsburg Credit Card Charge 45456 JMExpRpt220 Jennifer McConnell, EF Water for Welcome Amenities,
Other Sales & Marketing Group Tour Sales & Marketing 0564200 · Materials (Group) 14.10
Staples Credit Card Charge 45456 JMExpRpt220 Jennifer McConnell, Clear Cellophane for Daniela gift
Public
baskets
Relations
from Amazon.pdf, Destination Marketing 1769400 · Public Relations Firm 19.99
Amazon Bill 45457 1395461 June monthly service expense. Administration Office Administration 1864000 · TC - Business Expense 134.82
Walmart Bill 45457 36776846 Copier Lease Expense Administration Office Administration 1864000 · TC - Business Expense 12.42
Page 56 of 62
Williamsburg Tourism Council
FY2024 Expense Transaction Details
July 1, 2023 through June 30, 2024
Name Type Date Num Memo Segment Group Account - Description Amount
Amazon Credit Card Charge 45457 ARExpRpt230 Paz Alejandra Ramello, Gas for car rental while on Other
business
Sales
trip&for NC
Marketing
client events , Group Tour Sales & Marketing 0560500 · Travel (Group) 35.36
Emburse, Inc. Credit Card Charge 45457 ARExpRpt230 Paz Alejandra Ramello, Car rental June 11-14 trip toOther
Charlotte,
Sales &
NC for
Marketing
client events. Car rent... Group Tour Sales & Marketing 0560500 · Travel (Group) 301.49
Great America Financial Services Credit Card Charge 45457 DOExpRpt218 Daniela Owen, New pop up banners FDX OFFICE#17200001727,
Destination Marketing Destination Marketing 1769200 · Ad Agency:AA - Travel (Staff) 548.88
Williamsburg automotive Credit Card Charge 45457 JAExpRpt232 Josue Ayala, Post it note holders for whoever, Administration Office Administration 1864100 · TC - Office Supplies 9.99
Enterprise Rent-A-Car Credit Card Charge 45457 JSYExRpt229 Julia Smyth-Young, Kephi Lunch sales lunch with Jennie
Administration
McConnell, itemized receipt attached, Office Administration 1860550 · TC - Meals & Entertainment 83.33
FedEx General Journal 45457 Payroll-TC Paychex Payroll Processing Fee Administration Office Administration 1864000 · TC - Business Expense 229.18
Amazon General Journal 45457 Payroll-TC Employer Contribution - 401K (2% Contribution) Labor & Benefits Employee Wages & Benefits 1853100 · TC - Retirement 705.09
Kephi Greek kitchen General Journal 45457 Payroll-TC Employer Contribution - 401K (EE Matching) Labor & Benefits Employee Wages & Benefits 1853100 · TC - Retirement 1,947.00
Paychex General Journal 45457 Payroll-TC Tourism FICA / FUTA / SUTA Labor & Benefits Employee Wages & Benefits 1852000 · TC - Payroll Taxes 3,114.06
Principal Financial Group General Journal 45457 Payroll-TC Tourism Gross Salary plus bonus Labor & Benefits Employee Wages & Benefits 1850000 · TC - Salaries 41,043.08
Virginia Department of Taxation Credit Card Charge 45458 JMExpRpt220 Jennifer McConnell, Edward Harris and Family stay at Marriot
Administration
for house hunting., Office Administration 1862210 · TC - Board of Directors 2,179.79
Virginia Department of Taxation Bill 45459 41851 FY24 Agency Fee - June 2024 Destination Marketing Destination Marketing 1769200 · Ad Agency:AA - Account Mgt 186,666.63
Virginia Department of Taxation Bill 45459 41852 23-WTC-0283 - FY24 Quarterly Industry Email Deployment
Destination
Apr 2024
Marketing
to June 2024 Destination Marketing 1769200 · Ad Agency:AA - Creative 570.00
Marriott Bill 45459 41855 VistaGraphics, Inc. (cc) Destination Marketing Destination Marketing 1769100 · Paid Media:PM - Digital (Display & Video) 6,985.00
Connelly Partners Bill 45459 41855 VistaGraphics, Inc. (cc) Destination Marketing Destination Marketing 1769100 · Paid Media:PM - Digital (Display & Video) 32,699.00
Connelly Partners Bill 45459 41855 TripAdvisor, LLC Destination Marketing Destination Marketing 1769100 · Paid Media:PM - Digital (Display & Video) 48,804.44
Connelly Partners Bill 45459 41862 Jamestown Yorktown Foundation $5,000 level of WTC’s
Destination
e-mail Marketing
marketing match program 420,000 email... Destination Marketing 1769100 · Paid Media:PM - Co-Op Program 5,000.00
Connelly Partners Bill 45459 41868 S.Flory Exp Rpt - 5/28 Yorktown Sail tickets (1) part 2 for
Destination
influencer
Marketing
Jessica Human's FAM Trip ... Destination Marketing 1769100 · Paid Media:PM - Influencers 48.89
Connelly Partners Bill 45459 41868 S.Flory Exp Rpt - 5/30 Secrets of Williamsburg tour tickets
Destination
(2) for
Marketing
influencer Robin LaMonte FAM... Destination Marketing 1769100 · Paid Media:PM - Influencers 57.20
The Colonial Williamsburg Foundation Bill 45459 41868 S.Flory Exp Rpt - 5/30 Secrets of Williamsburg tour tickets
Destination
(2) for
Marketing
influencer Tonya Parker's FA... Destination Marketing 1769100 · Paid Media:PM - Influencers 57.20
Connelly Partners Bill 45459 41868 J.Amendolara Exp Rpt - 5/21 Colonial Williamsburg carriage
Destination
ride
Marketing
tickets for influencer Sudipa Da... Destination Marketing 1769100 · Paid Media:PM - Influencers 75.00
Connelly Partners Bill 45459 41868 S.Flory Exp Rpt - 5/21 Colonial Williamsburg carriage ride
Destination
tickets
Marketing
(quantity 1) for influencer R... Destination Marketing 1769100 · Paid Media:PM - Influencers 75.00
Connelly Partners Bill 45459 41868 S.Flory Exp Rpt - 5/21 Colonial Williamsburg carriage ride
Destination
tickets
Marketing
(quantity 1) for influencer J... Destination Marketing 1769100 · Paid Media:PM - Influencers 75.00
Connelly Partners Bill 45459 41868 S.Flory Exp Rpt - 5/21 Colonial Williamsburg carriage ride
Destination
tickets
Marketing
(quantity 1) for influencer K... Destination Marketing 1769100 · Paid Media:PM - Influencers 75.00
Connelly Partners Bill 45459 41868 S.Flory Exp Rpt - 5/21 Colonial Williamsburg carriage ride
Destination
tickets
Marketing
(quantity 1) for influencer T... Destination Marketing 1769100 · Paid Media:PM - Influencers 75.00
Connelly Partners Bill 45459 41868 S.Flory Exp Rpt - 5/21 Colonial Williamsburg carriage ride
Destination
tickets
Marketing
(quantity 1) for influencer Y... Destination Marketing 1769100 · Paid Media:PM - Influencers 75.00
Connelly Partners Bill 45459 41868 S.Flory Exp Rpt - 5/29 Sweethaven tickets (10) for influencer
Destination
Yatzuri
Marketing
Thomas' FAM Trip to Willia... Destination Marketing 1769100 · Paid Media:PM - Influencers 122.50
Connelly Partners Bill 45459 41868 S.Flory Exp Rpt - 5/28 Sweethaven tickets (8) for influencer
Destination
Karla
Marketing
Hsu's FAM Trip to Williamsbur... Destination Marketing 1769100 · Paid Media:PM - Influencers 134.00
Connelly Partners Bill 45459 41868 S.Flory Exp Rpt - 5/28 Yorktown Sail tickets (2 adults, 2
Destination
children) for
Marketing
influencer Jessica Human... Destination Marketing 1769100 · Paid Media:PM - Influencers 173.84
Connelly Partners Bill 45459 41868 S.Flory Exp Rpt - 5/30 Taste of Williamsburg tour tickets
Destination
(3) for Marketing
influencer Yatzuri Thomas' FAM... Destination Marketing 1769100 · Paid Media:PM - Influencers 247.50
Connelly Partners Bill 45459 41868 S.Flory Exp Rpt - 5/28 E-bike tour tickets (5) for influencer
Destination
Human's
Marketing
FAM Trip to Williamsburg, ... Destination Marketing 1769100 · Paid Media:PM - Influencers 269.25
Connelly Partners Bill 45459 41868 S. Flory Exp Rpt - 5/28 Airboat tour tickets (4) for influencer
Destination
Karla
Marketing
Hsu's FAM Trip to Williams... Destination Marketing 1769100 · Paid Media:PM - Influencers 353.12
Connelly Partners Bill 45459 41868 S.Flory Exp Rpt - 5/28 Virginia Arts Festival tickets (2) for
Destination
influencer
Marketing
Tonya Parker's FAM Trip... Destination Marketing 1769100 · Paid Media:PM - Influencers 428.00
Connelly Partners Bill 45459 41868 S.Flory Exp Rpt - 5/28 Airboat tour tickets (5) for influencer
Destination
Jessica
Marketing
Human's FAM Trip to Willi... Destination Marketing 1769100 · Paid Media:PM - Influencers 441.40
Connelly Partners Bill 45459 41868 WTC '2024 Influencer Pymts' Rhoda Hendrix FAM trip to
Destination
Williamsburg,
Marketing
VA 5/28 - 6/1/24 for 2 Insta... Destination Marketing 1769100 · Paid Media:PM - Influencers 3,500.00
Connelly Partners Bill 45459 41869 2024 Q1/2 fluent360 Consulting Costs- June Destination Marketing Destination Marketing 1769200 · Ad Agency:AA - Strategy/Planning/Analytic 12,572.57
Connelly Partners Credit Card Charge 45459 JAExpRpt232 Josue Ayala, Subscription, Administration Office Administration 1860400 · TC - Memberships (Corporate) 33.58
Connelly Partners Bill 45459 MAR2024 Participant Account Corrections. Vicki Change in Labor
allocation
& as
Benefits
payroll was processed. Employee Wages & Benefits 1853100 · TC - Retirement 37.50
Connelly Partners Bill 45459 SYTA-12567 Golf Classic Foursome Sponsorship in Orlando on Other
October
Sales
27-28,
& 2024
Marketing Group Tour Sales & Marketing 0565900 · Special Events (Group) 2,000.00
Zoom Video Communications Inc Bill 45459 SYTA-12567 Annual Conference Sponsorship August 9-13th in NYC
Other Sales & Marketing Group Tour Sales & Marketing 0565010 · Trade Shows (Group) 17,000.00
Principal Financial Group Bill 45460 72787 Digital Newsletter - Travel & Events - funds used from CP
Destination
130k pull
Marketing
back. Destination Marketing 1769100 · Paid Media:PM - Digital (Display & Video) 1,395.00
SYTA Student & Youth Travel Association Credit Card Charge 45460 DOExpRpt218 Daniela Owen, Conference registration Destination Marketing
Administration
Ass, Office Administration 1864000 · TC - Business Expense 1,295.00
SYTA Student & Youth Travel Association Credit Card Charge 45460 JAExpRpt232 Josue Ayala, Coffee stuff, Administration Office Administration 1864100 · TC - Office Supplies 7.35
Our State Magazine Credit Card Charge 45460 JCExpRpt224 Jennifer Case, Lunch for Julia Smyth-Yound and Jennifer
Destination
Case on
Marketing
the way to DC Media event - LOST... Destination Marketing 1769200 · Ad Agency:AA - Travel (Staff) 20.45
Destinations International Credit Card Charge 45460 JMExpRpt220 Jennifer McConnell, EF Water 6.17 for Welcome Other
Amenities,
Sales & Marketing Group Tour Sales & Marketing 0564200 · Materials (Group) 21.15
Chesapeake Bank Credit Card Charge 45460 JMExpRpt220 Jennifer McConnell, Angela White from WorldStrideOther
stay at
Sales
the &
Williamsburg
Marketing Lodge on June 17, Group Tour Sales & Marketing 0566040 · Client Site Visits (Group) 168.88
Chick-fil-A Credit Card Charge 45460 JMExpRpt220 Jennifer McConnell, Mrs Drakeford June 16 stay Connie
Other Sales
Harshaw.pdf,
& Marketing MICE Sales & Marketing 0665900 · Special Events (MICE) 184.56
Walmart Bill 45461 20240618001 Photography for the Washington Media Event Public Relations Destination Marketing 1769400 · Public Relations Firm 600.00
The Williamsburg Lodge Bill 45461 B198024367A Luggage Tags Other Sales & Marketing Group Tour Sales & Marketing 0564200 · Materials (Group) 992.86
Hilton Bill 45461 B198024368B 1000 white bags - imprint blue Other Sales & Marketing Group Tour Sales & Marketing 0564200 · Materials (Group) 536.30
Chris Ferenzi Photography LLC Bill 45461 B198024369A 400 Navy Totes - Imprint in White Other Sales & Marketing Group Tour Sales & Marketing 0564200 · Materials (Group) 821.44
Proforma Think Ink Bill 45461 B198024500A 36 Charger Packs with White imprint Other Sales & Marketing Group Tour Sales & Marketing 0564200 · Materials (Group) 653.40
Proforma Think Ink Bill 45461 B198024500A 36 Charger Packs with White imprint Other Sales & Marketing Group Tour Sales & Marketing 0564200 · Materials (Group) 653.40
Proforma Think Ink Bill 45461 B198024500A 72 Charger Packs with W/ Imprint Other Sales & Marketing Group Tour Sales & Marketing 0564200 · Materials (Group) 1,306.80
Proforma Think Ink Bill 45461 B198024500A 106 Charger Packs left in Inventory Other Sales & Marketing Group Tour Sales & Marketing 0564200 · Materials (Group) 1,921.70
Proforma Think Ink Credit Card Credit 45461 JCExpRpt224 Jennifer Case, WTC Media Event hosted by Percepture.
Destination
Credit for
Marketing
room booked that was covered in... Destination Marketing 1769200 · Ad Agency:AA - Travel (Staff) -369.88
Proforma Think Ink Credit Card Charge 45461 JCExpRpt224 Jennifer Case, DC Media Event - LOST RECEIPT, Destination Marketing Destination Marketing 1769200 · Ad Agency:AA - Travel (Staff) 1.66
Proforma Think Ink Credit Card Charge 45461 JCExpRpt224 Jennifer Case, DC Media Event meal, Destination Marketing Destination Marketing 1769200 · Ad Agency:AA - Travel (Staff) 13.17
Page 57 of 62
Williamsburg Tourism Council
FY2024 Expense Transaction Details
July 1, 2023 through June 30, 2024
Name Type Date Num Memo Segment Group Account - Description Amount
Salamander, Washington DC Credit Card Charge 45461 JCExpRpt224 Jennifer Case, Dc Media Event, Destination Marketing Destination Marketing 1769200 · Ad Agency:AA - Travel (Staff) 369.88
McDonald's Credit Card Charge 45461 JMExpRpt220 Jennifer McConnell, Kathrine Harmon with WorldStrides
Otherstay
Sales
at &
Williamsburg
Marketing Lodge June 17, Group Tour Sales & Marketing 0566040 · Client Site Visits (Group) 168.88
Starbucks Credit Card Credit 45461 JSYExRpt229 Julia Smyth-Young, Credit to the Master Account forPublic
Overnight
Relations
stay at the Salamander for Julia S... Destination Marketing 1769400 · Public Relations Firm:PR - Travel (Staff) -369.88
Salamander, Washington DC Credit Card Charge 45461 JSYExRpt229 Julia Smyth-Young, Overnight stay at the Salamander
Public
for Julia
Relations
Smyth-Young for the DC Media Event., Destination Marketing 1769400 · Public Relations Firm:PR - Travel (Staff) 448.88
Marriott Credit Card Credit 45461 SCExpRpt231 Selena Coles, Credit for lodging at the PR Event hosted
Public
byRelations
Percepture in Washington DC. Room wa... Destination Marketing 1769400 · Public Relations Firm:PR - Travel (Staff) -369.88
Salamander, Washington DC Credit Card Charge 45461 SCExpRpt231 Selena Coles, Car rental Gas (refilling the tank) for Public
Washington
Relations
Media Event WAWA 699, Destination Marketing 1769400 · Public Relations Firm:PR - Travel (Staff) 48.40
Salamander, Washington DC Credit Card Charge 45461 SCExpRpt231 Selena Coles, Hotel Stay for Washington Media Event
Public Relations
SALAMANDER WASHINGTON DC, Destination Marketing 1769400 · Public Relations Firm:PR - Travel (Staff) 448.88
Salamander, Washington DC Bill 45462 0011960-IN Professional fees - June 2024 Destination Marketing Destination Marketing 1761000 · Research:Research - Market Mix Study 16,500.00
Wawa Bill 45462 ExpRpt208 Return home from meeting at Jamestowne Settlement
Other Sales & Marketing Group Tour Sales & Marketing 0560500 · Travel (Group) 3.22
Salamander, Washington DC Bill 45462 ExpRpt208 Grand Classroom and WorldStride Client Event in Other
Charlottesville,
Sales & VAMarketing Group Tour Sales & Marketing 0560500 · Travel (Group) 76.18
Strategic Marketing & Research Bill 45462 ExpRpt208 Leave event to come to Williamsburg for Jamestown
Other
Settlement.
Sales & Marketing Group Tour Sales & Marketing 0560500 · Travel (Group) 79.53
Julia Smyth-Young Bill 45462 ExpRpt208 Finish the Grand Classroom and WorldStrides ClientOther
event.
Sales & Marketing Group Tour Sales & Marketing 0560500 · Travel (Group) 147.00
Julia Smyth-Young Credit Card Charge 45462 SCExpRpt231 Selena Coles, ENTERPRISE RENT-A-CAR Enterprise
Public
Car rental
Relations
for Washington Media Event, Destination Marketing 1769400 · Public Relations Firm:PR - Travel (Staff) 211.46
Julia Smyth-Young Bill 45463 CEO Housing Prorate Prorated rent for CEO temporary housing @ 114 East Francis
Administration
Street, Williamsburg, VA Office Administration 1868100 · TC - Moving Expense 578.64
Julia Smyth-Young Credit Card Charge 45463 JAExpRpt232 Josue Ayala, Subscription, Administration Office Administration 1864100 · TC - Office Supplies 15.00
Enterprise Rent-A-Car Credit Card Charge 45463 JMExpRpt220 Jennifer McConnell, EF water for Welcome Amenities.,
Other Sales & Marketing Group Tour Sales & Marketing 0564200 · Materials (Group) 21.15
Colonial Williamsburg Foundation Credit Card Charge 45463 SVExpRpt216 Vazquez, Sandra, FOOD LION #0196 Josues b-day,Administration Office Administration 1864000 · TC - Business Expense 25.00
Canva Credit Card Charge 45463 SVExpRpt216 Vazquez, Sandra, Josues b-day WYTHE CANDY & GOURMET,
Administration Office Administration 1864000 · TC - Business Expense 31.74
Walmart Credit Card Charge 45464 DOExpRpt218 Daniela Owen, Flight to DI conference AMERICANAdministration
AIR0012152446165, Office Administration 1860500 · TC - Travel 595.96
Chesapeake Bank Credit Card Charge 45464 JAExpRpt232 Josue Ayala, Had to buy stuff for the A-frames because the
Administration
pictures were too big for the Beach B... Office Administration 1864100 · TC - Office Supplies 19.23
Wythe Candy Credit Card Charge 45464 JAExpRpt232 Josue Ayala, Paper and Office snacks for office STAPLES
Administration
00107102, Office Administration 1864100 · TC - Office Supplies 107.29
American Airlines Credit Card Charge 45464 JAExpRpt232 Josue Ayala, For Josue's extravagant birthday, Administration Office Administration 1860550 · TC - Meals & Entertainment 150.16
ACE Hardware Credit Card Charge 45464 JMExpRpt220 Jennifer McConnell, Ms Drakeford stay for the Juneteenth
Other Sales
celebration
& Marketing
on behalf of Connie Harshaw... MICE Sales & Marketing 0665900 · Special Events (MICE) 738.24
Staples Credit Card Charge 45464 JSYExRpt229 Julia Smyth-Young, Bike America breakfast meetingOther
with Sales
Leighton
& S.,
Marketing Sports Sales & Marketing 0765900 · Special Events (Sports) 7.92
Plaza Azteca Credit Card Charge 45465 JMExpRpt220 Jennifer McConnell, Sparkling Water for Jennie during
Other
theSales
MRN&Summit,
Marketing MICE Sales & Marketing 0660500 · Travel (MICE) 4.82
Hilton Credit Card Charge 45466 JMExpRpt220 Jennifer McConnell, Education First Quaker Rice Crisps
Otherfor
Sales &
Welcome
Marketing
Amenities., Group Tour Sales & Marketing 0564200 · Materials (Group) 30.24
Illy Bill 45467 208560 2000 10X13 Shipping Envelopes Destination Marketing Destination Marketing 1766030 · Inquiry Fulfillment:IF - Envelopes 590.00
Smithsonian Air and Space Museum Bill 45467 9966933052 Adjustments - for prior period Equipment Credits Administration Office Administration 1864500 · TC - Phone -108.37
Amazon Bill 45467 9966933052 Surcharges and Other Charges & Credits (Equipment)
Administration Office Administration 1864500 · TC - Phone -66.38
Bluegrass Integrated Communications Bill 45467 9966933052 Adjustment for Late Fee Administration Office Administration 1864500 · TC - Phone -7.00
Verizon Wireless Bill 45467 9966933052 Taxes, Governmental Surcharges & Fees Administration Office Administration 1864500 · TC - Phone 15.69
Verizon Wireless Bill 45467 9966933052 Equipment Charges Administration Office Administration 1864500 · TC - Phone 418.50
Verizon Wireless Bill 45467 9966933052 May 19 - June 18, 2024 Wireless Monthly Charges Administration Office Administration 1864500 · TC - Phone 482.90
Verizon Wireless Credit Card Charge 45467 JAExpRpt232 Josue Ayala, Supplies for office STAPLES 00107102,
Administration Office Administration 1864100 · TC - Office Supplies 93.41
Verizon Wireless Bill 45468 175078 5000.00 Tri-Fold Brochures 2,500 to BlueGrass and 1,500
Destination
to WTC,
Marketing
1,500 to East Coast Gateway, and... Destination Marketing 1766030 · Inquiry Fulfillment:IF - Collateral 1,382.88
Verizon Wireless Bill 45468 175154 Shipping of 2,000 Trifolds to BlueGrass in KY. Destination Marketing Destination Marketing 1766030 · Inquiry Fulfillment:IF - Postage 135.00
Staples Bill 45468 175182 500 Business Cards for Julia Administration Office Administration 1864000 · TC - Business Expense 81.90
Suter Printing- Bill 45468 175182 500 Business Cards for Ed Administration Office Administration 1864000 · TC - Business Expense 81.90
Suter Printing- Bill 45468 175182 500 Business Cards for Ally Administration Office Administration 1864000 · TC - Business Expense 81.90
Suter Printing- Credit Card Charge 45468 DOExpRpt218 Daniela Owen, Addition of Ed to Acrobat Pro ADOBE *ADOBE,
Administration Office Administration 1860400 · TC - Memberships (Corporate) 23.99
Suter Printing- Credit Card Charge 45468 DOExpRpt218 Daniela Owen, Adobe subscription ADOBE *ADOBE,
Administration Office Administration 1860400 · TC - Memberships (Corporate) 324.89
Suter Printing- Credit Card Charge 45468 JAExpRpt232 Josue Ayala, STAPLES 00107102 Office supplies, Administration Office Administration 1864100 · TC - Office Supplies 31.03
Adobe Credit Card Charge 45468 JSYExRpt229 Julia Smyth-Young, Cheese Shop Admin Lunch Ed Harris.Julia
AdministrationSmyth.Jen Case 6.25.pdf SQ *THE CHEES...Office Administration 1860550 · TC - Meals & Entertainment 47.01
Adobe Bill 45468 WC Policy TrueUP 24 Hanover billing for audit results on Workers Comp Policy.
Administration
Effective Period 1-20-23 to 1-20-24 Office Administration 1862400 · TC - Insurance (Events) 64.00
Staples Bill 45469 207660 Load Data File - 1 @ 18.5 ea. May Destination Marketing Destination Marketing 1766030 · Inquiry Fulfillment 18.50
The Cheese Shop Bill 45469 207660 Residential requests X 850- USPS Address Prep, Ink Jet
Destination
Addressing,
Marketing
Sorting, Hand Assembly, addit... Destination Marketing 1766030 · Inquiry Fulfillment 930.75
The Hanover Insurance Group Bill 45469 207660 Postage and Freight Destination Marketing Destination Marketing 1766030 · Inquiry Fulfillment:IF - Postage 1,133.44
Bluegrass Integrated Communications Bill 45469 207661 additional cases 7 @ 1.00 each Destination Marketing Destination Marketing 1766030 · Inquiry Fulfillment 7.00
Bluegrass Integrated Communications Bill 45469 207661 Bulk requests - 6 @ 4.75 each per the contract Destination Marketing Destination Marketing 1766030 · Inquiry Fulfillment 28.50
Bluegrass Integrated Communications Bill 45469 207661 Client Storage - 3 @ 22.50 each per contract Destination Marketing Destination Marketing 1766030 · Inquiry Fulfillment:IF - Collateral 67.50
Bluegrass Integrated Communications Bill 45469 207661 Postage and Freight Destination Marketing Destination Marketing 1766030 · Inquiry Fulfillment:IF - Postage 291.87
Bluegrass Integrated Communications Credit Card Charge 45469 JAExpRpt232 Josue Ayala, Coffee for team, Administration Office Administration 1864100 · TC - Office Supplies 101.01
Bluegrass Integrated Communications Credit Card Charge 45469 JAExpRpt232 Josue Ayala, image.jpg TST* LE YACA WILLIAMSBURG,
Administration Office Administration 1860550 · TC - Meals & Entertainment 109.28
Bluegrass Integrated Communications Credit Card Charge 45469 JMExpRpt220 Jennifer McConnell, Daniela Amazon order cellophane
Public
for gift
Relations
baskets, Destination Marketing 1769400 · Public Relations Firm 15.98
Amazon Credit Card Charge 45469 JMExpRpt220 Jennifer McConnell, MRN Summit stay for Jennie Other
CROWNE Sales
PLAZA
& Marketing
DULLES AIRP, MICE Sales & Marketing 0660500 · Travel (MICE) 487.45
Le Yaca Bill 45469 STD399418 MPI (Meeting Professionals International) Multi-Web -
Other
Co-Op
Sales &
marketing
Marketing
efforts from savings in Sa... MICE Sales & Marketing 0660100 · Co-Op Marketing (MICE) 3,950.00
Amazon Bill 45469 VW CEO RECEPTION 24 Welcome reception for CEO Ed Harris. Administration Office Administration 1862210 · TC - Board of Directors 5,835.00
Crowne Plaza Bill 45470 6272024 Co-Op marketing agreement with Collete for the 2025
Other
President's
Sales & Club
Marketing
Meeting in Williamsburg, Ma... Group Tour Sales & Marketing 0560100 · Co-Op Marketing (Group) 25,000.00
Page 58 of 62
Williamsburg Tourism Council
FY2024 Expense Transaction Details
July 1, 2023 through June 30, 2024
Name Type Date Num Memo Segment Group Account - Description Amount
Multiview, Inc. Bill 45470 94977 US Travel - ESTO Award - Website Public Relations Destination Marketing 1769400 · Public Relations Firm 175.00
Colonial Williamsburg Foundation Bill 45470 94978 Refund from Timberline Lodge Destination Marketing Destination Marketing 1769100 · Paid Media:PM - Influencers -189.04
Collette Travel Service, Inc. Bill 45470 94978 Haunted Williamsburg Tour Destination Marketing Destination Marketing 1769100 · Paid Media:PM - Influencers 19.00
Percepture Bill 45470 94978 Yorktown Scenic Sunset Sail Destination Marketing Destination Marketing 1769100 · Paid Media:PM - Influencers 59.76
Percepture Bill 45470 94978 River to River Ebike Tour Destination Marketing Destination Marketing 1769100 · Paid Media:PM - Influencers 86.16
Percepture Bill 45470 94978 Timberline Lodge Destination Marketing Destination Marketing 1769100 · Paid Media:PM - Influencers 627.12
Percepture Bill 45470 94979 Colonial Ghosts Tour Destination Marketing Destination Marketing 1769100 · Paid Media:PM - Influencers 55.00
Percepture Bill 45470 94979 Yorktown & CO, private tour for Austrailian writer. Destination Marketing Destination Marketing 1769100 · Paid Media:PM - Influencers 100.00
Percepture Bill 45470 94979 Williamsburg Lodge Destination Marketing Destination Marketing 1769100 · Paid Media:PM - Influencers 963.08
Percepture Credit Card Charge 45470 JAExpRpt232 Josue Ayala, image.jpg AROMA'S COFFEEHOUSE,Administration Office Administration 1860550 · TC - Meals & Entertainment 18.03
Percepture Credit Card Charge 45470 JAExpRpt232 Josue Ayala, FOOD LION #0196 Snacks and drinks for
Administration
team, Office Administration 1864100 · TC - Office Supplies 20.17
Percepture Credit Card Charge 45470 JAExpRpt232 Josue Ayala, AMAZON MKTPL*RC3O20N82 Supplies for
Administration
board meeting, Office Administration 1864100 · TC - Office Supplies 30.64
Aromas Credit Card Charge 45470 JAExpRpt232 Josue Ayala, STAPLES 00107102, Administration Office Administration 1864100 · TC - Office Supplies 294.05
Food Lion Credit Card Charge 45470 JAExpRpt232 Josue Ayala, Verizon, Administration Office Administration 1864000 · TC - Business Expense 527.63
Amazon Credit Card Charge 45470 JCExpRpt224 Jennifer Case, Subscription, Administration Office Administration 1860400 · TC - Memberships (Corporate) 19.96
Staples Credit Card Credit 45470 JMExpRpt220 Jennifer McConnell, The order was for Daniela. Got lost
Publicin transit
Relationsfrom Amazon. Refunded and reo... Destination Marketing 1769400 · Public Relations Firm -19.99
Verizon Wireless Bill 45471 26440064 Welcome reception for Ed Harris, CEO Administration Office Administration 1862210 · TC - Board of Directors 6,525.00
Virginian Pilot Bill 45471 94980 Credit for Salamander room for Brenda Urban Public Relations Destination Marketing 1769400 · Public Relations Firm -369.88
Amazon Bill 45471 94980 Publix - Markers for Nametags Public Relations Destination Marketing 1769400 · Public Relations Firm 3.26
Colonial Williamsburg Company Bill 45471 94980 Food at Airport - Brenda Urban Public Relations Destination Marketing 1769400 · Public Relations Firm 14.20
Percepture Bill 45471 94980 Brenda Urban Uber in DC Public Relations Destination Marketing 1769400 · Public Relations Firm 14.54
Percepture Bill 45471 94980 Brenda Urban Uber in DC Public Relations Destination Marketing 1769400 · Public Relations Firm 17.46
Percepture Bill 45471 94980 Brenda Urban Uber DC- Airport Public Relations Destination Marketing 1769400 · Public Relations Firm 21.65
Percepture Bill 45471 94980 Brenda Urban Uber DC Public Relations Destination Marketing 1769400 · Public Relations Firm 23.37
Percepture Bill 45471 94980 Charleston Airport Parking - Brenda Public Relations Destination Marketing 1769400 · Public Relations Firm 34.00
Percepture Bill 45471 94980 NIck Mitsis - Airport to Salamander Public Relations Destination Marketing 1769400 · Public Relations Firm 45.96
Percepture Bill 45471 94980 Nick Mitsis Uber DC to Airport Public Relations Destination Marketing 1769400 · Public Relations Firm 55.97
Percepture Bill 45471 94980 Bottom Line - Nametag Printing Public Relations Destination Marketing 1769400 · Public Relations Firm 82.64
Percepture Bill 45471 94980 Uber - Vouchers used Public Relations Destination Marketing 1769400 · Public Relations Firm 169.89
Percepture Bill 45471 94980 Brenda Urban Flight to Washington for Event Public Relations Destination Marketing 1769400 · Public Relations Firm 397.21
Percepture Bill 45471 94980 Salamander room for Brenda Urban Public Relations Destination Marketing 1769400 · Public Relations Firm 417.28
Percepture Bill 45471 94980 Nick Mitsis Flight Public Relations Destination Marketing 1769400 · Public Relations Firm 546.95
Percepture Bill 45471 94980 Salamander Event Charge Public Relations Destination Marketing 1769400 · Public Relations Firm 1,922.50
Percepture Bill 45471 94980 Salamander Event Charge Public Relations Destination Marketing 1769400 · Public Relations Firm 1,922.50
Percepture Bill 45471 94980 Salamander Event Charge Public Relations Destination Marketing 1769400 · Public Relations Firm 3,845.00
Percepture Bill 45471 94980 Salamander Event Final Charge Public Relations Destination Marketing 1769400 · Public Relations Firm 3,924.02
Percepture Bill 45471 94980 Salamander Event Charge Public Relations Destination Marketing 1769400 · Public Relations Firm 6,994.93
Percepture Credit Card Charge 45471 DOExpRpt218 Daniela Owen, CVENT* ESTO 2024 Conference registration
Administration
for ESTO, Office Administration 1864000 · TC - Business Expense 1,250.00
Percepture Credit Card Charge 45471 EHExpRpt227 Edward Harris, Coffee with Board Member, Administration Office Administration 1860550 · TC - Meals & Entertainment 13.02
Percepture Credit Card Charge 45471 JAExpRpt232 Josue Ayala, Notepads, Administration Office Administration 1864100 · TC - Office Supplies 15.99
Esto Credit Card Charge 45471 JAExpRpt232 Josue Ayala, Charger for Ed. Case for Jen AMAZON
Administration
MKTPL*RC3JT57F0, Office Administration 1864100 · TC - Office Supplies 31.70
Aromas Credit Card Charge 45471 JAExpRpt232 Josue Ayala, Bookshelf, Administration Office Administration 1864100 · TC - Office Supplies 158.99
Amazon Credit Card Charge 45471 JCExpRpt224 Jennifer Case, ESTO registration CVENT* ESTO 2024,
Destination Marketing Destination Marketing 1769200 · Ad Agency:AA - Travel (Staff) 1,250.00
Amazon General Journal 45471 Payroll-TC Paychex Payroll Processing Fee Administration Office Administration 1864000 · TC - Business Expense 229.18
Amazon General Journal 45471 Payroll-TC Employer Contribution - 401K (2% Contribution) Labor & Benefits Employee Wages & Benefits 1853100 · TC - Retirement 829.70
Cvent General Journal 45471 Payroll-TC Employer Contribution - 401K (EE Matching) Labor & Benefits Employee Wages & Benefits 1853100 · TC - Retirement 2,320.84
Paychex General Journal 45471 Payroll-TC Tourism FICA / FUTA / SUTA Labor & Benefits Employee Wages & Benefits 1852000 · TC - Payroll Taxes 3,563.00
Principal Financial Group General Journal 45471 Payroll-TC Tourism Gross Salary plus bonus Labor & Benefits Employee Wages & Benefits 1850000 · TC - Salaries 47,273.84
Principal Financial Group Credit Card Charge 45471 SVExpRpt216 Vazquez, Sandra, Danielas b-day SQ *ELEVA COLONIAL
Administration
LLC, Office Administration 1864000 · TC - Business Expense 25.00
Paychex Credit Card Charge 45471 SVExpRpt216 Vazquez, Sandra, Daniela b-day PUBLIX #1635, Administration Office Administration 1864000 · TC - Business Expense 34.33
Paychex Credit Card Charge 45472 JMExpRpt220 Jennifer McConnell, Scott Baylo at the WilliamsburgOther
LodgeSales
for Ed
& Harris
Marketing
Welcome Reception.pdf WI... International Sales & Marketing 0462200 · Meetings (International) 224.88
Eleva Bill 45473 009530-B Board Circle Membership 1-1-2024 to 12-31-2024 (2nd
Administration
Installment) Office Administration 1860400 · TC - Memberships (Corporate) 25,487.50
Publix Bill 45473 06302024-01 2024 Virginia State BB Tournament Staff/Umpire Room
Other Sales
Sponsorship
& Marketing Sports Sales & Marketing 0765900 · Special Events (Sports) 2,500.00
The Williamsburg Lodge Bill 45473 208311 Bulk requests - 5 @ 4.75 each per the contract Destination Marketing Destination Marketing 1766030 · Inquiry Fulfillment 19.00
U.S. Travel Association Bill 45473 208311 Client Storage - 3 @ 22.50 each per contract Destination Marketing Destination Marketing 1766030 · Inquiry Fulfillment:IF - Collateral 67.50
Triple Crown Sports Bill 45473 208311 Postage and Freight Destination Marketing Destination Marketing 1766030 · Inquiry Fulfillment:IF - Postage 87.69
Bluegrass Integrated Communications Bill 45473 41962 2024 1H Content Partnerships with Blavity and Essence -
Destination
FY24 Marketing Destination Marketing 1769100 · Paid Media:PM - Content Partnership 157,500.00
Bluegrass Integrated Communications Bill 45473 41963 Small Market Meetings Other Sales & Marketing MICE Sales & Marketing 0660100 · Co-Op Marketing (MICE) 1,746.75
Page 59 of 62
Williamsburg Tourism Council
FY2024 Expense Transaction Details
July 1, 2023 through June 30, 2024
Name Type Date Num Memo Segment Group Account - Description Amount
Bluegrass Integrated Communications Bill 45473 41963 Group Travel Leader Other Sales & Marketing MICE Sales & Marketing 0660100 · Co-Op Marketing (MICE) 1,785.00
Connelly Partners Bill 45473 41963 E + M Consulting, Inc. Other Sales & Marketing MICE Sales & Marketing 0660100 · Co-Op Marketing (MICE) 2,006.95
Connelly Partners Bill 45473 42025 23-WTC-0540 - 2024 Q1/2 2024- Broadcast Media - June
Destination Marketing Destination Marketing 1769100 · Paid Media:PM - Television 60,332.99
Connelly Partners Bill 45473 42026 23-WTC-0540 - 2024 Q1/2 2024- Broadcast Media - June
Destination Marketing Destination Marketing 1769100 · Paid Media:PM - Television 19,152.20
Connelly Partners Bill 45473 42027 23-WTC-0540 - 2024 Q1/2 2024- Broadcast Media - June
Destination Marketing Destination Marketing 1769100 · Paid Media:PM - Television 43,966.52
Connelly Partners Bill 45473 42028 23-WTC-0540 - 2024 Q1/2 2024- Broadcast Media - June
Destination Marketing Destination Marketing 1769100 · Paid Media:PM - Television 18,821.55
Connelly Partners Bill 45473 42029 23-WTC-0540 - 2024 Q1/2 2024- Broadcast Media /Destination
Cleveland- June
Marketing Destination Marketing 1769100 · Paid Media:PM - Television 1,360.85
Connelly Partners Bill 45473 42030 23-WTC-0540 - 2024 Q1/2 2024- Broadcast Media / New
Destination
York - June
Marketing Destination Marketing 1769100 · Paid Media:PM - Television 128,377.20
Connelly Partners Bill 45473 42031 23-WTC-0540 - 2024 Q1/2 2024- Broadcast Media /Destination
Philadelphia -
Marketing
June Destination Marketing 1769100 · Paid Media:PM - Television 58,638.41
Connelly Partners Bill 45473 42032 23-WTC-0540 - 2024 Q1/2 2024- Broadcast Media /Destination
Pittsburgh - June
Marketing Destination Marketing 1769100 · Paid Media:PM - Television 18,616.70
Connelly Partners Bill 45473 42033 23-WTC-0540 - 2024 Q1/2 2024- Broadcast Media / Raleigh
Destination
- June
Marketing Destination Marketing 1769100 · Paid Media:PM - Television 22,664.40
Connelly Partners Bill 45473 42034 23-WTC-0540 - 2024 Q1/2 2024- Broadcast Media /Destination
Washington DC
Marketing
- June Destination Marketing 1769100 · Paid Media:PM - Television 45,688.35
Connelly Partners Bill 45473 42036 June - OOP Costs - Migration, Hosting, Licensing Destination Marketing Destination Marketing 1764600 · Online Services:Online - Hosting 6.56
Connelly Partners Bill 45473 42037 2024 1H Content Partnerships with Essence and Blavity -
Destination
FY24 Marketing Destination Marketing 1769100 · Paid Media:PM - Content Partnership 221,000.00
Connelly Partners Bill 45473 42038 AdSwerve (cc) Destination Marketing Destination Marketing 1769100 · Paid Media:PM - Digital (Display & Video) 5,571.90
Connelly Partners Bill 45473 42038 Sojern, Inc (cc) Destination Marketing Destination Marketing 1769100 · Paid Media:PM - Digital (Display & Video) 7,219.66
Connelly Partners Bill 45473 42038 Sirius XM Radio Inc. (cc) Destination Marketing Destination Marketing 1769100 · Paid Media:PM - Digital (Display & Video) 33,102.00
Connelly Partners Bill 45473 42038 Sojern, Inc (cc) Destination Marketing Destination Marketing 1769100 · Paid Media:PM - Digital (Display & Video) 38,312.25
Connelly Partners Bill 45473 42038 OAREX Funding, LLC Destination Marketing Destination Marketing 1769100 · Paid Media:PM - Digital (Display & Video) 43,330.75
Connelly Partners Bill 45473 42038 Google LLC Destination Marketing Destination Marketing 1769100 · Paid Media:PM - Digital (Display & Video) 52,209.64
Connelly Partners Bill 45473 42038 GumGum, Inc. Destination Marketing Destination Marketing 1769100 · Paid Media:PM - Digital (Display & Video) 52,497.29
Connelly Partners Bill 45473 42040 2024 Q1/2 Paid Search Media - June - Google LLCDestination Marketing Destination Marketing 1769100 · Paid Media:PM - SEM ( SEO & Content) 20,900.81
Connelly Partners Bill 45473 42041 TikTok Inc Destination Marketing Destination Marketing 1769100 · Paid Media:PM - Social Ads 26,201.01
Connelly Partners Bill 45473 42041 Meta Platforms, Inc. Destination Marketing Destination Marketing 1769100 · Paid Media:PM - Social Ads 30,941.51
Connelly Partners Bill 45473 42093 S.Flory Exp Rpt - 6/5 Refund for two tickets as part of
Destination
influencerMarketing
Brianne Manz' Williamsburg on... Destination Marketing 1769100 · Paid Media:PM - Influencers -100.00
Connelly Partners Bill 45473 42093 S.Flory Exp Rpt - 6/21 Refund for CW Carriage Ride tickets
Destination
as part
Marketing
of influencer Tonya Parker's ... Destination Marketing 1769100 · Paid Media:PM - Influencers -75.00
Connelly Partners Bill 45473 42093 N.Malone Exp Rpt - 5/22 Walking history tour tickets for
Destination
influencer
Marketing
Robin Lamonte's (2 adults) v... Destination Marketing 1769100 · Paid Media:PM - Influencers 53.00
Connelly Partners Bill 45473 42093 N. Malone Exp Rpt - 5/22 Williamsburg walking tour tickets
Destination
for influencer
MarketingJessica Human's (1 adu... Destination Marketing 1769100 · Paid Media:PM - Influencers 90.10
Connelly Partners Bill 45473 42093 N. Malone Exp Rpt - 5/22 Sightseeing Sail tickets for
Destination
influencer Robin
Marketing
LaMonte's (2 adults) visi... Destination Marketing 1769100 · Paid Media:PM - Influencers 97.79
Connelly Partners Bill 45473 42093 N.Malone Exp Rpt - 5/22 Pirate Adventure sail tickets for
Destination
influencer
Marketing
Karla Hsu's (2 adult, 2 chi... Destination Marketing 1769100 · Paid Media:PM - Influencers 173.84
Connelly Partners Bill 45473 42093 N.Malone Exp Rpt - 5/22 Sunset sail tickets for influencer
Destination
Sudipa Das
Marketing
(3 people) visit in June 2... Destination Marketing 1769100 · Paid Media:PM - Influencers 179.27
Connelly Partners Bill 45473 42093 S.Flory Exp Rpt - 6/21 Williamsburg Flight Center tickets
Destination
for influencer
Marketing
Yatzuri Thomas' FAM Tri... Destination Marketing 1769100 · Paid Media:PM - Influencers 277.07
Connelly Partners Bill 45473 42093 N.Malone Exp Rpt - 5/22 Concert tickets for influencer
Destination
Sudipa Das (3
Marketing
people) visit in June 21, 2... Destination Marketing 1769100 · Paid Media:PM - Influencers 317.55
Connelly Partners Bill 45473 42093 N.Malone Exp Rpt - 5/22 Glamping reservation for influencer
Destination
Jessica
Marketing
Human's (2 adults) visit in ... Destination Marketing 1769100 · Paid Media:PM - Influencers 460.48
Connelly Partners Bill 45473 42093 WTC '2024 Influencer Pymts' Travel exps for Yatzuri 6/17
Destination
-6/21/24
Marketing
FAM trip to Williamsburg, VA: ... Destination Marketing 1769100 · Paid Media:PM - Influencers 960.94
Connelly Partners Bill 45473 42093 WTC '2024 Influencer Pymts' Tonya Parker FAM trip to
Destination
Williamsburg,
Marketing
VA 6/20 - 6/23/24 for 1 Willi... Destination Marketing 1769100 · Paid Media:PM - Influencers 1,250.00
Connelly Partners Bill 45473 42093 S.Flory Exp Rpt - 6/21 Kingsmill Resort stay for influencer
Destination
Yatzuri
Marketing
Thomas' FAM Trip to Williams... Destination Marketing 1769100 · Paid Media:PM - Influencers 1,638.36
Connelly Partners Bill 45473 42093 WTC '2024 Influencer Pymts' Travel exps for PustikaDestination
Samaddar 5/28
Marketing
- 6/1/24 FAM trip to Williamsb... Destination Marketing 1769100 · Paid Media:PM - Influencers 1,965.66
Connelly Partners Bill 45473 42093 WTC '2024 Influencer Pymts' Travel exps for Jessica Human
Destination
6/10 -
Marketing
6/14/24 FAM trip to Williamsbur... Destination Marketing 1769100 · Paid Media:PM - Influencers 2,550.30
Connelly Partners Bill 45473 42093 WTC '2024 Influencer Pymts' Travel exps for Tonya Parker
Destination
6/20 -
Marketing
6/22/24 FAM trip to Williamsburg... Destination Marketing 1769100 · Paid Media:PM - Influencers 2,832.82
Connelly Partners Bill 45473 42093 WTC '2024 Influencer Pymts' Travel exps for Robin LaMonte
Destination
6/10 -
Marketing
6/13/24 FAM trip to Williamsbur... Destination Marketing 1769100 · Paid Media:PM - Influencers 3,108.22
Connelly Partners Bill 45473 42093 WTC '2024 Influencer Pymts' Travel exps for Karla Hsu
Destination
6/12 - 6/16/24
Marketing
FAM trip to Williamsburg, V... Destination Marketing 1769100 · Paid Media:PM - Influencers 3,136.27
Connelly Partners Bill 45473 42093 WTC '2024 Influencer Pymts' Travel exps for Rhoda Hendrix
Destination
5/28 -
Marketing
6/1/24 FAM trip to Williamsburg... Destination Marketing 1769100 · Paid Media:PM - Influencers 3,689.48
Connelly Partners Bill 45473 42093 WTC '2024 Influencer Pymts' Travel exps for Sudipa Das
Destination
6/21 - 6/24/24
MarketingFAM trip to Williamsburg, ... Destination Marketing 1769100 · Paid Media:PM - Influencers 3,710.21
Connelly Partners Bill 45473 42093 WTC '2024 Influencer Pymts' Travel exps for Brianne Manz
Destination
5/30 -
Marketing
6/2/24 FAM trip to Williamsburg,... Destination Marketing 1769100 · Paid Media:PM - Influencers 4,530.50
Connelly Partners Bill 45473 42093 WTC '2024 Influencer Pymts' Robin LaMonte FAM trip to
Destination
Williamsburg,
Marketing
VA 6/10 - 6/13/24 for 1 Will... Destination Marketing 1769100 · Paid Media:PM - Influencers 6,000.00
Connelly Partners Bill 45473 42093 WTC '2024 Influencer Pymts' Jessica Human FAM trip to
Destination
Williamsburg,
Marketing
VA 6/10 - 6/14/24 for Willia... Destination Marketing 1769100 · Paid Media:PM - Influencers 6,500.00
Connelly Partners Bill 45473 42093 WTC '2024 Influencer Pymts' Karla Hsu FAM trip to Destination
Williamsburg, VA
Marketing
6/12 - 6/16/24 for 5 short-fo... Destination Marketing 1769100 · Paid Media:PM - Influencers 6,500.00
Connelly Partners Bill 45473 42093 WTC '2024 Influencer Pymts' Sudipa Das FAM trip to
Destination
Williamsburg,
Marketing
VA 6/21 - 6/24/24 for 2 video p... Destination Marketing 1769100 · Paid Media:PM - Influencers 7,500.00
Connelly Partners Bill 45473 42093 WTC '2024 Influencer Pymts' Yatzuri Thomas FAM trip to
Destination
Williamsburg,
Marketing
VA 6/17 - 6/21/24 for 2 Ins... Destination Marketing 1769100 · Paid Media:PM - Influencers 9,200.00
Connelly Partners Bill 45473 42093 WTC '2024 Influencer Pymts' Pustika Samaddar FAM trip
Destination
to Williamsburg,
Marketing VA 5/28 - 6/1/24 for 5 sh... Destination Marketing 1769100 · Paid Media:PM - Influencers 12,000.00
Connelly Partners Bill 45473 42093 WTC '2024 Influencer Pymts' Brianne Manz FAM trip to
Destination
Williamsburg,
Marketing
VA 5/30 - 6/2/24 for Williams... Destination Marketing 1769100 · Paid Media:PM - Influencers 14,000.00
Connelly Partners Bill 45473 42107 Integral Ad Science (fn) Destination Marketing Destination Marketing 1769100 · Paid Media:PM - Digital (Display & Video) 2,071.16
Connelly Partners Bill 45473 42107 TripAdvisor, LLC Destination Marketing Destination Marketing 1769100 · Paid Media:PM - Digital (Display & Video) 34,278.12
Connelly Partners Bill 45473 42107 RateGain Adara Inc. Destination Marketing Destination Marketing 1769100 · Paid Media:PM - Digital (Display & Video) 42,850.28
Connelly Partners Bill 45473 42107 Storygize, Inc. (cc) Destination Marketing Destination Marketing 1769100 · Paid Media:PM - Digital (Display & Video) 50,000.00
Connelly Partners Bill 45473 42109 23-WTC-0547 - 2024 Q1/2 Programmatic Take Over Media
Destination
- June
Marketing Destination Marketing 1769100 · Paid Media:PM - Co-Op Program 59,142.89
Connelly Partners Bill 45473 42115 Priceline.com LLC Destination Marketing Destination Marketing 1769100 · Paid Media:PM - Digital (Display & Video) 36,609.64
Page 60 of 62
Williamsburg Tourism Council
FY2024 Expense Transaction Details
July 1, 2023 through June 30, 2024
Name Type Date Num Memo Segment Group Account - Description Amount
Connelly Partners Bill 45473 527354 IDSS Annual - Sports Tourism Index All-Access Effective
Other dates
Sales &
4-29-24
Marketing
to 4-28-25. Sports Sales & Marketing 0760400 · Memberships (Sports) 3,000.00
Connelly Partners Bill 45473 671083 6-10-24 - RHH - .10 hrs - Revise and edit email to ABC Board
Administration
Attorney Office Administration 1862100 · TC - Legal & Accounting 42.00
Connelly Partners Bill 45473 671083 6-24-24 - RHH - .20 hrs - Telephone conference with Julia
Administration
Smyth-Young regarding lease and SMARI ... Office Administration 1862100 · TC - Legal & Accounting 84.00
iDSS Global LLC Bill 45473 671083 6-26-24 - RHH - .20 hrs - Review of agreement and conference
Administration
with Heather Lockerman concerning r... Office Administration 1862100 · TC - Legal & Accounting 84.00
Sands Anderson Bill 45473 671083 6-28-24 - RHH - .20 hrs - Email to Edward Harris and Ruth
Administration
Larson. Discussion with Heather Locker... Office Administration 1862100 · TC - Legal & Accounting 84.00
Sands Anderson Bill 45473 671083 6-7-24 - APS - .30 hrs - Analyzed relevant legal authorities
Administration
in response to client inquiry re: C... Office Administration 1862100 · TC - Legal & Accounting 126.00
Sands Anderson Bill 45473 671083 6-11-24 - ACF - .50 hrs - Corresponding with ABC attorney
Administration
to get clarification on alcohol purcha... Office Administration 1862100 · TC - Legal & Accounting 150.00
Sands Anderson Bill 45473 671083 6-6-24 - RHH - .40 hrs - Review issues on ability of WTC
Administration
to purchase alcohol with Andrew McRobe... Office Administration 1862100 · TC - Legal & Accounting 168.00
Sands Anderson Bill 45473 671083 6-7-24 - RHH - .40 hrs - Review of email from JuliaAdministration
Smyth-Young, review of Connelly amendment a... Office Administration 1862100 · TC - Legal & Accounting 168.00
Sands Anderson Bill 45473 671083 6-10-24 - ACF - .60 hrs - Reviewing letter to WTC and
Administration
corresponding with Virginia ABC to ask que... Office Administration 1862100 · TC - Legal & Accounting 180.00
Sands Anderson Bill 45473 671083 6-26-24 - HHL - .60 hrs - Legal review and analysis of draft
Administration
contract. Office Administration 1862100 · TC - Legal & Accounting 252.00
Sands Anderson Bill 45473 671083 6-7-24 - ACF - 1.20 hrs - Contacting ABC legal and drafting
Administration
excerpt about alcohol policy. Office Administration 1862100 · TC - Legal & Accounting 360.00
Sands Anderson Bill 45473 671083 6-6-24 - ACF - 1.30 hrs - Researching possible prohibition
Administration
on alcohol purchasing and drafting po... Office Administration 1862100 · TC - Legal & Accounting 390.00
Sands Anderson Bill 45473 671083 6-10-24 - RHH - 1.00 hrs - Finalize and forward correspondence
Administrationto Sandra Vazquez and exchange of... Office Administration 1862100 · TC - Legal & Accounting 420.00
Sands Anderson Bill 45473 671083 6-21-24 - RHH - 1.00 hrs - Review of lease and SMARI
Administration
contract and telephone call to Julia Smyth-... Office Administration 1862100 · TC - Legal & Accounting 420.00
Sands Anderson Bill 45473 671083 6-7-24 - RHH - 1.90 hrs - Review of Virginia Statutes, review
Administration
of memos concerning FUTA, FMLA an... Office Administration 1862100 · TC - Legal & Accounting 798.00
Sands Anderson Bill 45473 671083 6-28-24 - HHL - 4.30 hrs - Revisions to draft template contract
Administration
to integrate additional required... Office Administration 1862100 · TC - Legal & Accounting 1,806.00
Sands Anderson Bill 45473 94933 Public Relations Service June 2024 Public Relations Destination Marketing 1769400 · Public Relations Firm:PR - Agency Fee 15,000.00
Sands Anderson Bill 45473 CEOHousing7-1-24 CEO Housing rental for July 2024 Administration Office Administration 1868100 · TC - Moving Expense 2,200.00
Sands Anderson Bill 45473 CHARTER2024 VA Motorcoach Association- Hosting Charter for attendees
Other Sales
35-42& persons.
MarketingDeposit, final amount p... Group Tour Sales & Marketing 0565900 · Special Events (Group) 1,200.00
Percepture General Journal 45473 FY24EXPACC Colonial Ghosts Tours - May 2024 Other Sales & Marketing International Sales & Marketing 0465900 · Special Events (International) 58.80
Colonial Williamsburg Foundation General Journal 45473 FY24EXPACC Commonwealth Conversations Table - May 2024 Administration Office Administration 1864000 · TC - Business Expense 500.00
York River Cruises, LLC. General Journal 45473 FY24EXPACC Colonial Ghosts Tours - May 2024 Other Sales & Marketing International Sales & Marketing 0465900 · Special Events (International) 545.00
Colonial Ghosts Tours General Journal 45473 FY24EXPACC Percepture Mar 24 Influencer Expense Destination Marketing Destination Marketing 1769100 · Paid Media:PM - Influencers 730.22
0 General Journal 45473 FY24EXPACC June visitor guide shipping Destination Marketing Destination Marketing 1766030 · Inquiry Fulfillment:IF - Postage 851.21
Colonial Ghosts Tours General Journal 45473 FY24EXPACC FY24 Audit Expense Estimate Administration Office Administration 1862100 · TC - Legal & Accounting 24,000.00
Percepture General Journal 45473 FY24EXPACC Ed Harris Relocation Expenses - Committed June 2024
Administration Office Administration 1868100 · TC - Moving Expense 24,786.58
Bluegrass Integrated Communications General Journal 45473 IT_LIC_ADJ Zartico adjustment to true-up LT liability Destination Marketing Destination Marketing 1764600 · Online Services:Online - Software Licenses -234.26
Clifton Larson Allen General Journal 45473 IT_LIC_ADJ Zartico adjustment to true-up LT liability Destination Marketing Destination Marketing 1764600 · Online Services:Online - Software Licenses 234.25
Edward Harris General Journal 45473 PR_TAX_COR FED Unemployment Charged in Error by Paychex Labor & Benefits Employee Wages & Benefits 1852000 · TC - Payroll Taxes -375.68
Zartico, Inc Bill 45473 REIMB/EXP 06/24 Camera stabilizer to make reels in house purchased on my
Administration
credit card. Office Administration 1864100 · TC - Office Supplies 147.34
Zartico, Inc Bill 45473 REIMB/MILE 06/24 Partner Visit with Giuseppe's Public Relations Destination Marketing 1769400 · Public Relations Firm:PR - Travel (Staff) 4.82
Paychex Bill 45473 REIMB/MILE 06/24 Meet Yatzuri at Williamsburg Flight Center Public Relations Destination Marketing 1769400 · Public Relations Firm:PR - Travel (Staff) 4.96
Daniela Owen Bill 45473 REIMB/MILE 06/24 Drop off Karla's gift bag Public Relations Destination Marketing 1769400 · Public Relations Firm:PR - Travel (Staff) 7.37
Daniela Owen Bill 45473 REIMB/MILE 06/24 Meet Yatzuri in Colonial Williamsburg Public Relations Destination Marketing 1769400 · Public Relations Firm:PR - Travel (Staff) 20.23
Daniela Owen Bill 45473 REIMB/MILE 06/24 Meet Tonya at Williamsburg Farmers Market Public Relations Destination Marketing 1769400 · Public Relations Firm:PR - Travel (Staff) 20.23
Daniela Owen Bill 45473 REIMB/MILE 06/24 Coastal Virginia Meeting at the Norfolk Airport. Public Relations Destination Marketing 1769400 · Public Relations Firm:PR - Travel (Staff) 40.60
Daniela Owen Bill 45473 REIMB/MILE 06/24 Attended the Military Reunion Network Summit representing
Other Sales
Visit
& Marketing
Williamsburg. Adjusted after sy... MICE Sales & Marketing 0660500 · Travel (MICE) 222.44
Daniela Owen General Journal 45473 SBITA_ADJ Pantheon: Expense Adjustment Destination Marketing Destination Marketing 1764600 · Online Services:Online - Software Licenses -14,080.09
Daniela Owen General Journal 45473 SBITA_ADJ SV-Web: Expense Adjustment Destination Marketing Destination Marketing 1764600 · Online Services:Online - Software Licenses -5,547.07
Jennifer McConnell General Journal 45473 SBITA_ADJ ImageRelay: Expense Adjustment Destination Marketing Destination Marketing 1764600 · Online Services:Online - Software Licenses -3,507.94
Pantheon General Journal 45473 SBITA_ADJ SV-CRM: Expense Adjustment Destination Marketing Destination Marketing 1764600 · Online Services:Online - Maintenance -3,500.00
Simpleview LLC General Journal 45473 SBITA_ADJ Pantheon: Expense Adjustment Destination Marketing Destination Marketing 1764600 · Online Services:Online - Software Interest -1,562.50
Connelly Partners General Journal 45473 SBITA_ADJ SV-Web: Expense Adjustment Destination Marketing Destination Marketing 1764600 · Online Services:Online - Software Interest -206.80
Simpleview LLC General Journal 45473 SBITA_ADJ ImageRelay: Expense Adjustment Destination Marketing Destination Marketing 1764600 · Online Services:Online - Software Interest -103.34
Pantheon General Journal 45473 SBITA_ADJ SV-CRM: Expense Adjustment Destination Marketing Destination Marketing 1764600 · Online Services:Online - Software Interest 633.30
Simpleview LLC General Journal 45473 SBITA_ADJ ImageRelay: Expense Adjustment Destination Marketing Destination Marketing 1764600 · Online Services:Online - Maintenance 638.04
Connelly Partners General Journal 45473 SBITA_ADJ SV-Web: Expense Adjustment Destination Marketing Destination Marketing 1764600 · Online Services:Online - Maintenance 1,250.00
Simpleview LLC General Journal 45473 SBITA_ADJ SV-CRM: Expense Adjustment Destination Marketing Destination Marketing 1764600 · Online Services:Online - Software Licenses 4,876.34
Connelly Partners General Journal 45473 SBITA_ADJ Pantheon: Expense Adjustment Destination Marketing Destination Marketing 1764600 · Online Services:Online - Maintenance 10,052.00
Simpleview LLC General Journal 45473 SBITA_RCLS Zartico prepaid adjustment reclass Destination Marketing Destination Marketing 1769200 · Ad Agency:AA - Strategy/Planning/Analytic -73,333.32
Simpleview LLC General Journal 45473 SBITA_RCLS Pantheon: SBITA reclass to Maintenance Destination Marketing Destination Marketing 1764600 · Online Services:Online - Maintenance -14,727.00
Pantheon General Journal 45473 SBITA_RCLS Pantheon SBITA reclass to licenses Destination Marketing Destination Marketing 1764600 · Online Services:Online - Hosting -14,080.09
Zartico, Inc General Journal 45473 SBITA_RCLS ImageRelay SBITA reclass to licenses Destination Marketing Destination Marketing 1764600 · Online Services:Online - Support Technologies -10,685.80
Pantheon General Journal 45473 SBITA_RCLS Pantheon SBITA reclass to licenses Destination Marketing Destination Marketing 1764600 · Online Services:Online - Hosting -3,853.20
Pantheon General Journal 45473 SBITA_RCLS SBITA reclass to licenses Destination Marketing Destination Marketing 1764600 · Online Services:Online - Software Licenses -3,353.16
Connelly Partners General Journal 45473 SBITA_RCLS SBITA Admin True-up: Reclass Principal Depreciation
Administration
Variance Office Administration 1864620 · TC - Admin IT Software -112.88
Pantheon General Journal 45473 SBITA_RCLS SBITA Admin True-up: Reclass Principal Depreciation
Administration
Variance Office Administration 1864650 · TC - IT Supplies/Equipment 112.88
Page 61 of 62
Williamsburg Tourism Council
FY2024 Expense Transaction Details
July 1, 2023 through June 30, 2024
Name Type Date Num Memo Segment Group Account - Description Amount
0 General Journal 45473 SBITA_RCLS SBITA reclass to licenses Destination Marketing Destination Marketing 1764600 · Online Services:Online - Maintenance 3,353.16
0 General Journal 45473 SBITA_RCLS Pantheon SBITA reclass to licenses Destination Marketing Destination Marketing 1764600 · Online Services:Online - Software Licenses 3,853.20
0 General Journal 45473 SBITA_RCLS ImageRelay SBITA reclass to licenses Destination Marketing Destination Marketing 1764600 · Online Services:Online - Software Licenses 10,685.80
0 General Journal 45473 SBITA_RCLS Pantheon SBITA reclass to licenses Destination Marketing Destination Marketing 1764600 · Online Services:Online - Software Licenses 14,080.09
Pantheon General Journal 45473 SBITA_RCLS Pantheon Credits: SBITA reclass to Maintenance Destination Marketing Destination Marketing 1764600 · Online Services:Online - Hosting 14,727.00
Connelly Partners General Journal 45473 SBITA_RCLS Zartico prepaid adjustment reclass Destination Marketing Destination Marketing 1764600 · Online Services:Online - Software Licenses 73,333.32
Pantheon General Journal 45473 TC_PAY_ACC Payroll Processing Fees Administration Office Administration 1864000 · TC - Business Expense 125.00
Pantheon General Journal 45473 TC_PAY_ACC Retirement Contribution Labor & Benefits Employee Wages & Benefits 1853100 · TC - Retirement 1,356.80
Zartico, Inc General Journal 45473 TC_PAY_ACC Tourism FICA / FUTA / SUTA Labor & Benefits Employee Wages & Benefits 1852000 · TC - Payroll Taxes 1,864.81
Paychex General Journal 45473 TC_PAY_ACC Tourism Gross Salaries Labor & Benefits Employee Wages & Benefits 1850000 · TC - Salaries 24,536.92
Paychex General Journal 45473 VAC_ACC_TC FY2023 Vacation Accrual Reversal Labor & Benefits Employee Wages & Benefits 1850000 · TC - Salaries -6,850.00
Paychex General Journal 45473 VAC_ACC_TC FY2024 Vacation Accrual Labor & Benefits Employee Wages & Benefits 1850000 · TC - Salaries 5,417.00
0 Bill 45473 WTC0624 June Services - 2.5 billable hours @ 125 per hour - No
Labor
May
& Benefits
services FY24 is complete. Employee Wages & Benefits 1862000 · TC - Consulting Services 312.50
17,401,575.19
Page 62 of 62
File and source
- File
- 2024-RD856.pdf
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- 14,206,936 bytes
- SHA-256
- d2783e410268fc15ff5245820082011f244bc6c762988fdd588408ea2b614faf
- Our copy
- 2024-RD856.pdf
- Original
- No public link identified.