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FY25-29 Strategic Plan for Economic Development of the Commonwealth of Virginia: Executive Summary

Summary

Annual update of the FY25-29 Strategic Plan for Economic Development of the Commonwealth of Virginia, dated November 1, 2024. Its at-a-glance page states that the Virginia Economic Development Partnership Authority (VEDP) was established by the General Assembly in 1995 and that the plan is prepared under Code of Virginia, § 2.2-205 and 2.2-2237.1, which requires a biennial update. The update began in May 2023 and was completed in June 2024 upon approval from the VEDP Board of Directors, resulting in an updated set of 37 strategic initiatives. For the first time since 2017, it features updated transformational goals, with a heavier emphasis on talent competitiveness.

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“FY25-29 Strategic Plan for Economic Development of the Commonwealth of Virginia: Executive Summary.” Archived at Pandemic Darlings, https://pandemicdarlings.com/source-documents/2024-rd728-12fd5be0c4/, SHA-256 78a6f2264bdbf7591df58385fb2a6692dbf459080e6e3304ad8f020eb4ccc295.

Full text

In accordance with Section 2.2-3705.7 (33) of the
Code of Virginia of 1950, as amended, the
Virginia Economic Development Partnership
Authority hereby designates all portions of
Strategic Plan to be protected from disclosure
under the Virginia Freedom of Information Act,
except for this Executive Summary.




 FY25-29 STRATEGIC PLAN FOR ECONOMIC
 DEVELOPMENT OF THE COMMONWEALTH OF
 VIRGINIA: ANNUAL UPDATE

 November 1, 2024
TABLE OF CONTENTS

Strategic Plan Background                                                              2

Virginia’s Progress Since the 2017 Strategic Plan for Economic Development
                                                                                       6
of the Commonwealth of Virginia

Trends & Economic Context                                                              10


The Innovative Framework: A New Approach to Economic Growth                            12


Strategic Plan Components, Updated Transformational Goals, Strategies, & Initiatives   15


International Trade Plan                                                               22


Statutory Value Add                                                                    24




                                                                                            1
AT A GLANCE: THE STRATEGIC PLAN FOR ECONOMIC
DEVELOPMENT OF THE COMMONWEALTH OF VIRGINIA
▪   The Virginia Economic Development Partnership Authority (VEDP) was established by the General Assembly
    in 1995 (Code of Virginia, § 2.2-2234 et seq.)

▪   VEDP is given broad powers in its enabling legislation “…to encourage, stimulate and support the
    development and expansion of the economy of the Commonwealth.”

▪   The FY25-29 update to the Strategic Plan for Economic Development of the Commonwealth of Virginia (“the
    Strategic Plan”) has been prepared in accordance with Code of Virginia, § 2.2-205 and 2.2-2237.1, which
    requires a biennial update

▪   The FY25-29 update to the Strategic Plan began in May 2023 with robust partner engagement efforts, and
    the update process was completed in June 2024 upon approval from the VEDP Board of Directors

▪   The FY25-29 Strategic Plan is the product of a multi-faceted workplan, which included extensive internal and
    external feedback that resulted in an updated set of 37 strategic initiatives

▪   For the first time since 2017, the FY25-29 Strategic Plan features updated transformational goals for the
    Commonwealth, highlighting a heavier emphasis on talent competitiveness

▪   For the FY25-29 Strategic Plan update, the Virginia International Trade Plan was integrated into the process,
    highlighting key initiatives to drive international trade in Virginia over the next five years




                                                                                                                    2
THE CODE OF VIRGINIA OUTLINES SPECIFIC STRATEGIC PLAN
REQUIREMENTS AND A BIENNIAL UPDATE SCHEDULE

Code of Virginia, § 2.2-2237.1
A. The Board and the Chief Executive Officer shall develop and update biennially, prior to the start of each of the
Commonwealth's biennial budget periods, a strategic plan for specific economic development activities for the
Commonwealth as a whole. The strategic plan shall be responsive to the comprehensive economic development policy
developed pursuant to § 2.2-205. The strategic plan of the Authority shall, at a minimum, include:

1. The identification of specific goals and objectives for the Authority and the development of quantifiable metrics and
performance measures for attaining each such goal and objective;

2. A systematic assessment of how the Authority can best add value in carrying out each of its statutory powers and
duties; and

3. Such other information deemed appropriate by the Board to ensure that the Authority fully executes its powers and
duties.

B. The Authority shall report annually by November 1 on its strategic plan, any modifications to the strategic plan, and its
progress toward meeting the goals and objectives as stated in the strategic plan. The report shall be submitted to the
Governor, the Director of the Department of Planning and Budget, the special subcommittee on economic development
of the Joint Legislative Audit and Review Commission, and the Chairmen of the House Committee on Appropriations and
the Senate Committee on Finance and Appropriations.

C. The Board shall include in its strategic planning process the participation of key economic development partners,
including state, regional, and local economic development agencies and organizations, rural stakeholders, and
international trade organizations.




                                                                                                                               3
FOUNDATIONAL STRATEGIC EFFORTS, PARTNER ENGAGEMENT, &
THE INNOVATIVE FRAMEWORK DRIVE THE FY25-29 STRATEGIC PLAN




                                                             FY25-29 Strategic
                                              + PARTNER     Plan for Economic
        Prior
 Strategic Plans for   Governor’s Econ.     ENGAGEMENT      Development of the
  Commonwealth          Development
     + Op Plans          Policy (2022)            &           Commonwealth
                                              INNOVATIVE
                                             FRAMEWORK     The FY25-29 Strategic Plan casts
                                                           a vision to integrate recent VEDP
                                                           efforts and drive partner
                                                           engagement across Virginia to
                                                           realize the impacts of these plans




 Taskforce for Rural   VEDP International
 Virginia Economic         Trade Plan
   Growth (2023)         (2019 & 2024)

                                                                                                4
VEDP ENGAGED MORE THAN 125 PARTNERS ACROSS THE
COMMONWEALTH TO DEVELOP THE FY25-29 STRATEGIC PLAN

                                                                           Partners Engaged1
Partner Engagement Timeline
▪   May 2023: Gathered economic development partner priorities
    via VEDP’s annual partner survey; solicited focus group             35 Local partners
    participants
▪   June 2023: Held partner feedback sessions to gauge partner          30+ State government
    priorities across key ecosystem-building components at              partners
    statewide economic development conference
▪   September 2023: Held partner engagement gallery walk
                                                                        20+ Rural Taskforce for
                                                                        members
    session to align with partners on preliminary initiative concepts
▪   October – November 2023: Held thematic focus groups with            15 Regional partners
    75+ partners to prioritize key challenges and initiatives;
    relaunched Taskforce for Rural Virginia Economic Growth             9 Higher education
▪   December 2023 – February 2024: Hosted roundtable                    partners
    sessions with statewide association leadership and
    international trade partners to prioritize economic development     8 Statewide associations
    challenges and initiatives
                                                                        8 Private sector partners



1Not exhaustive                                                                                     5
TABLE OF CONTENTS

Strategic Plan Background                                                              2

Virginia’s Progress Since the 2017 Strategic Plan for Economic Development
                                                                                       6
of the Commonwealth of Virginia

Trends & Economic Context                                                              10


The Innovative Framework: A New Approach to Economic Growth                            12


Strategic Plan Components, Updated Transformational Goals, Strategies, & Initiatives   15


International Trade Plan                                                               22


Statutory Value Add                                                                    24




                                                                                            6
  WITH ROBUST PARTNER SUPPORT, MUCH PROGRESS HAS BEEN
  MADE SINCE ADOPTION OF THE ORIGINAL 2017 STRATEGIC PLAN
                                                                                                                ▪ VA deploys $90M in
                                      ▪ VA named CNBC’s Top
                                                                                                                  site development funds
▪ VEDP publishes                        State for Business for
                                                                              ▪ Completed a refresh of          ▪ VEDP launches
  Strategic Plan for                    first time since 2011
                                                                                the Strategic Plan                Innovative Framework
  Economic Development                ▪ VEDP launches first-
                                                                              ▪ Virginia Office of                for Economic Growth
  of the Commonwealth                   ever International Trade
                                                                                Education Economics             ▪ VA Talent Accelerator
▪ Five Transformational                 Strategic Plan
                                                                                (VOEE) established                named nation’s top
  Goals established                   ▪ VA Talent Accelerator
                                                                                                                  customized workforce
                                        Program launched
                                                                                                                  training program1




         2017                2018               2019                2020                2021             2022            2023



                  ▪ Amazon selects VA for                                                      ▪ Governor Youngkin
                                                          ▪ Strategic Plan refresh
                    historic HQ2 project, a                                                      unveils Compete to
                                                            process begins; paused
                    $2.5 billion investment                                                      Win (Comprehensive
                                                            due to COVID-19
                    creating more than                                                           Economic Development
                                                            pandemic
                    25,000 new jobs                                                              Policy)
                                                          ▪ Governor Northam
                  ▪ VA creates historic                                                        ▪ VEDP establishes Real
                                                            declares COVID-19
                    Tech Talent Investment                                                       Estate Solutions
                                                            state of emergency
                    Program                                                                      Division



  1Source: Business Facilities, 2023 Customized Workforce Training Program category rankings
                                                                                                                                       7
VIRGINIA HAS SEEN MUCH PROGRESS ON ITS TRANSFORMATIONAL
GOALS SINCE 2017, BUT WORK REMAINS TO DRIVE FUTURE GROWTH

Transformational Goal        Progress Description                                                          Outlook
1. Robust state job growth   ▪ Virginia has experienced accelerated job growth, becoming the 16th
                               fastest-growing state in 2024, an improvement from its 28th-place ranking
                               in 2017

2. Every region wins         ▪ 17 of 18 marketing regions have seen net-positive job growth since 2017



3. Best state for business   ▪ For a record sixth time, Virginia obtained the No. 1 spot in CNBC’s Top
                               State for Business rankings and has an average rank of six across key
                               business climate rankings (CNBC, Site Selection, Chief
                               Executive, Business Facilities, and Area Development)
4. Top state EDO             ▪ In 2023, VEDP was recognized by Development Counselors International
                               as one of the leading EDOs in the nation
                             ▪ Developed the Virginia Talent Accelerator Program, International Trade
                               Plan, Virginia Office of Education Economics (VOEE), Virginia Economic
                               Review, best-in-class site development, and incentives administration​
5. Super collaborator        ▪ Strengthened collaboration with hundreds of state, regional, and local
                               economic development partners, regularly achieving a partner satisfaction
                               rate of over 80%

 • On track to achieve long-term goals with no major          • Will likely not meet goal
   concerns
 • Will make progress against long-term goals but             • Not started
   concerns
                                                                                                                     8
SINCE FY17, VEDP HAS HELPED SECURE 800+ PROJECT WINS THAT
ARE CREATING ~125,000 NEW JOBS AND $106.5B+ IN CAPEX1




1As of March 2024                                           9
TABLE OF CONTENTS

Strategic Plan Background                                                              2

Virginia’s Progress Since the 2017 Strategic Plan for Economic Development
                                                                                       6
of the Commonwealth of Virginia

Trends & Economic Context                                                              10


The Innovative Framework: A New Approach to Economic Growth                            12


Strategic Plan Components, Updated Transformational Goals, Strategies, & Initiatives   15


International Trade Plan                                                               22


Statutory Value Add                                                                    24




                                                                                            10
KEY TRENDS IN POST-COVID ECONOMIC DEVELOPMENT DRIVE THE
STRATEGIC PLAN’S UPDATED GOALS AND INITIATIVES
Economic Development Trends*                                            FY25-29 Strategic Plan Updates
IMPROVED ECONOMIC PERFORMANCE                                         Key Themes
Virginia has seen improved economic performance in recent             ▪ The FY25-29 Strategic Plan
years. However, to become a leading state for growth, the               advances elements of the
Commonwealth requires an enhanced focus on the industries               Innovative Framework for
expected to yield the highest levels of employment.                     Economic Growth (deep sector
                                                                        focus, whole-of-government
INTENSIFIED COMPETITIVE LANDSCAPE                                       solutions)
As economic development organizations in competitor states
deploy cutting-edge strategies, Virginia must take a creative         Transformational Goal updates
approach to driving economic growth. An increased focus on            ▪ New Top State for Talent
talent, livability, innovation, and infrastructure requires greater     Transformational Goal (#4) to
collaboration across government agencies and with regional              enhance Virginia’s talent pipeline
and local partners.                                                   ▪ New Transformational Goal (#5)
                                                                        emphasizes an innovative and
TALENT-DRIVEN LOCATION DECISIONS                                        collaborative approach to delivering
Availability of talent is now the key driver in economic                economic development
development, most notably in the Knowledge Work sector,
representing Virginia’s highest employment growth                     Updated strategies & initiatives
opportunity. The nationwide scarcity of labor increases the           ▪ Three talent-related strategies; 10
urgency to intensify Virginia’s focus on talent.                        talent-related initiatives
                                                                      ▪ Four initiatives to accelerate
SCARCITY OF PROJECT-READY SITES                                         project-ready infrastructure
A nationwide shortage of large project-ready industrial sites         ▪ Two strategic initiatives to drive
paired with an enhanced focus on speed to market continues              ecosystem development
to drive site development and project-ready infrastructure as         ▪ 10 dedicated initiatives to promote
an economic development imperative for the Commonwealth.                core sector growth

*Not comprehensive                                                                                             11
TABLE OF CONTENTS

Strategic Plan Background                                                              2

Virginia’s Progress Since the 2017 Strategic Plan for Economic Development
                                                                                       6
of the Commonwealth of Virginia

Trends & Economic Context                                                              10


The Innovative Framework: A New Approach to Economic Growth                            12


Strategic Plan Components, Updated Transformational Goals, Strategies, & Initiatives   15


International Trade Plan                                                               22


Statutory Value Add                                                                    24




                                                                                            12
AN INNOVATIVE FRAMEWORK FOR ECONOMIC GROWTH


                                                    Our Goal:
           Deliver nation-leading economic performance by building an economic development
                   enterprise that positions Virginia as an unparalleled business location




                                                                                  Commonwealth
Sector Depth                             Robust Ecosystems                        Collaboration
Developing deeper sector-                Putting greater, coordinated             Building a new “whole-of-
based focus, expertise, and              focus on strengthening                   government” approach aligned
alignment                                ecosystems that will generate            with local / regional partners to
                                         greater project-based and                deliver impact in more direct,
                                         organic employment growth                holistic ways




Success looks like:
▪   Virginia is a leading state for employment growth in target sectors, generating nation-leading economic performance
▪   More people are moving to Virginia than moving away
▪   Overall project wins have increased, including an increase in transformational project wins


                                                                                                                          13
VEDP’S STRATEGY IS BUILT AROUND EIGHT CORE INDUSTRIES, WITH
12 OTHER INDUSTRIES ALSO ACTIVELY TARGETED

                  Core industries                                   Other target industries
 Dedicated holistic approach, including ecosystem building             Focused, traditional tactics

  Knowledge Work                                             A&D Manufacturing
  A&D Innovation                 Financial services          AgTech
  Business services              Software &                  Aviation Maintenance, Repair, &
                                 cybersecurity               Overhaul (MRO)
                                                             Batteries, EVs, and traditional
  Manufacturing                                              automotive
  Advanced materials             Food & beverage             Data centers
                                 manufacturing
  Biopharmaceuticals                                         Nuclear energy
                                                             Offshore wind

  Logistics                                                  Quantum computing

  Transportation & logistics                                 Semiconductors
                                                             Wood products

                                                                                                      14
TABLE OF CONTENTS

Strategic Plan Background                                                              2

Virginia’s Progress Since the 2017 Strategic Plan for Economic Development
                                                                                       6
of the Commonwealth of Virginia

Trends & Economic Context                                                              10


The Innovative Framework: A New Approach to Economic Growth                            12


Strategic Plan Components, Updated Transformational Goals, Strategies, & Initiatives   15


International Trade Plan                                                               22


Statutory Value Add                                                                    24




                                                                                            15
THE STRATEGIC PLAN FOR ECONOMIC DEVELOPMENT OF THE
COMMONWEALTH OF VIRGINIA INCLUDES THREE CORE COMPONENTS


TRANSFORMATIONAL            Aspirational outcomes to drive economic
     GOALS                       growth in the Commonwealth




                   Strategic focus areas to enhance Virginia’s competitiveness
   STRATEGIES
                                     and VEDP’s capabilities




                     Specific actions that must be completed to accomplish
   INITIATIVES
                                    the strategic plan’s goals




                                                                                 16
FY25-29 UPDATED TRANSFORMATIONAL GOALS REFLECT
STAKEHOLDER INPUT, ELEMENTS OF THE INNOVATIVE FRAMEWORK


     Robust State Growth
     Position Virginia to achieve a growth rate among that of the top 10 states in the U.S.




     Every Region Wins
     Ensure that every region participates in the growth of the Commonwealth




     Best State Business Climate
     Cultivate a leading business climate and sector-specific ecosystems




     Top State for Talent
     Establish Virginia as a top state for talent retention, attraction, development, and alignment



     Most Innovative, Collaborative, and Effective State EDO
     Solidify VEDP’s position as one of America’s top state EDOs through an innovative strategy, collaborative
     approach, and effective outcomes


                                                                                                                 17
FY25-29 TRANSFORMATIONAL GOALS REFLECT STAKEHOLDER
INPUT & INCORPORATE ELEMENTS OF THE INNOVATIVE FRAMEWORK
Transformational goal     Description                         Metrics (Targets)
1. Robust state job       Position Virginia to achieve a      ▪   Five-year historic employment growth rate rank (Top ten)
   growth                 growth rate among that of the top   ▪   Five-year forecast employment growth rate rank (Top ten)
                          10 states in the U.S.               ▪   Five-year historic inflation-adjusted Median Household
                                                                  Income (MHI) growth rate rank (Top ten)
2. Every region wins      Ensure that every region            ▪   Count of marketing regions with positive five-year historic
                          participates in the growth of the       employment growth (All positive)
                          Commonwealth                        ▪   Count of marketing regions with positive five-year forecast
                                                                  employment growth (All positive)
                                                              ▪   Count of marketing regions with positive five-year historic
                                                                  inflation-adjusted MHI growth (All positive)
3. Best state business    Cultivate a leading business        ▪   Average rank in the state business climate rankings (Top
climate                   climate and sector-specific             five)
                          ecosystems                          ▪   Five-year historic core sector growth rate ranks (Top ten)
4. Top state for talent   Establish Virginia as a top state   ▪   Rank of net in-migration as a % of population (Top ten)
                          for talent retention, attraction,   ▪   Rank of credential and degree attainment rate (Top five)
                          development, and alignment          ▪   Strada Education Foundation State Opportunity Index
                                                                  – Ten-year Bachelor’s and Associates ROI (Top ten)
                                                                  – Employer Alignment (Leading category)
                                                              ▪   Labor force participation rate rank (Top five)
5. Most innovative,       Solidify VEDP’s position as one     ▪   Client satisfaction surveys (95% target)
collaborative, and        of America’s top state EDOs         ▪   VEDP employee satisfaction (90% target)
effective state EDO       through an innovative strategy,     ▪   VEDP partner satisfaction (80% target)
                          collaborative approach, and         ▪   DCI Best in Class: State Economic Development
                          effective outcomes                      Organizations (Top three)



                                                                                                                                18
THE STRATEGIC PLAN IDENTIFIES 12 STRATEGIES TO BE
IMPLEMENTED OVER A 5-7 YEAR PERIOD, SUBJECT TO FUNDING
Enhance VA’s human capital                     Strengthen VA's economic
development engine                             competitiveness                              Build VEDP’s capabilities

By improving the Commonwealth’s                By improving its “product” – its physical    By improving VEDP’s abilities to
human capital attractiveness and               capital – Virginia will continue to be the   develop and execute economic
readiness, Virginia will position itself for   top state for business and a top place to    development strategies and programs,
growth in key sectors                          call home                                    Virginia will be well-positioned to
                                                                                            compete now and in the future

Specific strategies:
                                                Specific strategies:
                                                                                            Specific strategies:
1. Retain and attract talent to drive
                                                4. Improve Virginia’s infrastructure
   growth in target industries and key                                                      8. Cultivate world-class talent
                                                   assets to accelerate industry and
   demographic groups                                                                          development and knowledge
                                                   international trade growth
2. Align and promote K-12 and higher-                                                          management at VEDP
                                                5. Reduce Virginia’s cost of doing
   ed career programs that develop                                                          9. Leverage Sector Teams to
                                                   business by streamlining taxes,
   skills for and exposure to core                                                             strengthen ecosystem development
                                                   incentives, and regulatory burdens
   sectors                                                                                     and attraction efforts
                                                6. Enhance Virginia's innovation
3. Support the workforce through                                                            10. Deepen alignment with strategic
                                                   ecosystem and living environment to
   targeted talent solutions and                                                                partners to deliver on shared goals
                                                   cultivate key industries and attract
   improved access to childcare and
                                                   talent
   housing                                                                                  11. Deliver programs and services that
                                                7. Increase economic development                support existing businesses and
                                                   capacity and investment in rural             grow international trade
                                                   regions and small metros
                                                                                            12. Maintain best-in-class marketing/
                                                                                                branding, lead generation, and
                                                                                                project management functions



                                                                                                                                      19
THE FY25-29 STRATEGIC PLAN WILL DEPLOY INITIATIVES ACROSS
THREE STRATEGIC AREAS TO DRIVE PROGRESS TOWARD GOALS




     Christopher Newport University                         Port of Virginia


Enhance Virginia’s human                Strengthen Virginia’s                   Build VEDP capabilities
capital development engine              economic competitiveness                ▪   Support the growth and
▪   Expand work-based learning          ▪   Enhance Virginia’s portfolio of         development of VEDP’s internal
    and career navigation within            project-ready sites and                 talent
    higher education                        infrastructure advantages           ▪   Execute the Innovative
▪   Promote alignment between           ▪   Expand port, road, rail, and            Framework by fully leveraging a
    academia and employers to               airport logistics assets                collaborative sector-focused
    strengthen Virginia’s talent        ▪   Increase the competitiveness of         lead generation and ecosystem-
    development pathways                    Virginia’s taxes and incentives         building model
▪   Sustain Virginia’s progress in      ▪   Support efforts to increase         ▪   Drive international trade growth
    delivering customized workforce         permitting efficiency                   through the implementation of
    training                                                                        the International Trade Plan
                                        ▪   Improve living environment
▪   Attract and retain talent through       assets and statewide innovation     ▪   Solidify best-in-class
    enhanced marketing efforts,             resources                               approaches to marketing,
    focusing on Virginia’s talent                                                   project management, business
                                        ▪   Provide capacity and federal            engagement, and lead
    competitiveness in core sectors         grant support to rural localities       generation
▪   Support initiatives to expand           and regions
    worker access to critical living                                            ▪   Continue to foster strong
    environment assets such as                                                      relationships with state,
    childcare and housing                                                           regional, and local partners
                                                                                                                       20
PURSUING THREE TALENT-FOCUSED STRATEGIES WILL PROVIDE
BENEFITS TO THE COMMONWEALTH’S CITIZENS AND ECONOMY


       1. RETAIN & ATTRACT TALENT
       Strengthening and highlighting the
       Commonwealth’s assets and economic
       opportunities is necessary to retain and      INDIVIDUAL BENEFITS
       attract the talent that will meet the
       demands of employers                        Prioritizing talent-related
                                                   initiatives provides economic
                                                   mobility opportunities for
                                                   Virginians
       2. DEVELOP TALENT THAT IS
       ALIGNED TO EMPLOYER NEEDS
       Understanding industry needs and
       production of in-demand talent aligned
                                                               +
       with those needs is critical for creating
       pathways to opportunity and building a
       thriving workforce

                                                     ECONOMIC BENEFITS
       3. UNLOCK INDIVIDUAL POTENTIAL              Meeting employers' talent
       BY REDUCING BARRIERS                        needs will enable their
       To ensure Virginians engage in the labor    growth and success, while
       force, the Commonwealth needs to reduce     generating revenue and jobs
                                                   for the Commonwealth
       barriers to participation and advancement
       (e.g., childcare, transportation)

                                                                                   21
TABLE OF CONTENTS

Strategic Plan Background                                                              2

Virginia’s Progress Since the 2017 Strategic Plan for Economic Development
                                                                                       6
of the Commonwealth of Virginia

Trends & Economic Context                                                              10


The Innovative Framework: A New Approach to Economic Growth                            12


Strategic Plan Components, Updated Transformational Goals, Strategies, & Initiatives   15


International Trade Plan                                                               22


Statutory Value Add                                                                    24




                                                                                            22
VEDP HAS UPDATED THE 2019 INTERNATIONAL TRADE PLAN AS PART
OF THE FY25-FY29 STRATEGIC PLANNING PROCESS
Background
▪ The ITP, developed in 2019, laid out an ambitious long-term plan to increase Virginia’s exports by 50%
  over the next 15 years and increase Virginia’s ranking for exports per capita from 39th to 20th
▪ The ITP was comprised of 26 initiatives to support businesses by targeting exports (13 initiatives),
  international supply chains (6), and enablers (7) that touch all facets of international trade
Progress
▪ Since International Trade Plan (ITP)’s development in 2019, 22 of the 26 initiatives have been fully or
   partially implemented
▪ With 57% of the $8.1M that was originally planned to fully implement VEDP’s ITP initiatives, 15 of the
   17 initiatives assigned to VEDP have been fully or partially implemented
▪ From 2016 to 2020, Virginia’s exports grew from $45B to $70B. Virginia has achieved the ITP’s goal of
   50% growth in exports
International Trade Plan Refresh
▪ In 2024, in alignment with VEDP’s Strategic Plan update, VEDP collaborated with partner agencies
   and stakeholder organizations to gather ideas, inform priorities, and develop new initiatives for a
   refresh to the ITP
▪ VEDP utilized the insights gathered during the FY25-FY29 Strategic Plan update and coordinated with
   partner agencies to develop new initiatives to grow international trade in Virginia




                                                                                                            23
TABLE OF CONTENTS

Strategic Plan Background                                                              2

Virginia’s Progress Since the 2017 Strategic Plan for Economic Development
                                                                                       6
of the Commonwealth of Virginia

Trends & Economic Context                                                              10


The Innovative Framework: A New Approach to Economic Growth                            12


Strategic Plan Components, Updated Transformational Goals, Strategies, & Initiatives   15


International Trade Plan                                                               22


Statutory Value Add                                                                    24




                                                                                            24
THE CODE OF VA REQUIRES VEDP TO ASSESS HOW IT CAN BEST
ADD VALUE IN CARRYING OUT ITS STATUTORY POWERS AND DUTIES

Code of Virginia, § 2.2-2237.1
A. The Board and the Chief Executive Officer shall develop and update biennially, prior to the start of each of the
Commonwealth's biennial budget periods, a strategic plan for specific economic development activities for the
Commonwealth as a whole. The strategic plan shall be responsive to the comprehensive economic development policy
developed pursuant to § 2.2-205. The strategic plan of the Authority shall, at a minimum, include:

1. The identification of specific goals and objectives for the Authority and the development of quantifiable metrics and
performance measures for attaining each such goal and objective;

2. A systematic assessment of how the Authority can best add value in carrying out each of its statutory powers
and duties; and

3. Such other information deemed appropriate by the Board to ensure that the Authority fully executes its powers and
duties.

B. The Authority shall report annually by November 1 on its strategic plan, any modifications to the strategic plan, and its
progress toward meeting the goals and objectives as stated in the strategic plan. The report shall be submitted to the
Governor, the Director of the Department of Planning and Budget, the special subcommittee on economic development
of the Joint Legislative Audit and Review Commission, and the Chairmen of the House Committee on Appropriations and
the Senate Committee on Finance and Appropriations.

C. The Board shall include in its strategic planning process the participation of key economic development partners,
including state, regional, and local economic development agencies and organizations, rural stakeholders, and
international trade organizations.




                                                                                                                               25
VEDP’S STATUTORY RESPONSIBILITIES CAN BE GROUPED INTO
EIGHT CORE CATEGORIES

1. Ensure that effective marketing programs are delivered

2. Engage in business development activities

3. Engage in product development activities

4. Encourage coordination of organizations engaged in economic development

5. Encourage exports of Virginia products and services and encourage imports

6. Assist in developing Virginia’s economic development strategies

7. Administer economic development incentive programs

8. Fulfill various administrative and reporting responsibilities




                                                                               26
VEDP ASSESSED ITS STATUTORY RESPONSIBILITIES TO DEVELOP
AND REFINE STRATEGIES AND INITIATIVES TO FURTHER VALUE-ADD

Category of Statutory
Powers or Duties            Strategies to increase VEDP’s value-add
Ensure that effective       ▪ #1 - Retain and attract talent to drive growth in target industries and key demographic groups
marketing programs are      ▪ #12 - Maintain best-in-class marketing/ branding, lead generation, and project management
delivered                     functions
Engage in business          ▪ #9 - Leverage Sector Teams to strengthen ecosystem development and attraction efforts
development activities      ▪ #12 - Maintain best-in-class marketing/ branding, lead generation, and project management
                              functions
Engage in product           ▪ #4 - Improve Virginia’s infrastructure assets to accelerate industry and international trade growth
development activities
Encourage coordination of   ▪ #9 - Leverage Sector Teams to strengthen ecosystem development and attraction efforts
organizations engaged in    ▪ #10 - Deepen alignment with strategic partners to deliver on shared goals
economic development        ▪ #11 - Deliver programs and services that support existing businesses and grow international trade
Encourage exports of        ▪ #4 - Improve Virginia’s infrastructure assets to accelerate industry and international trade growth
Virginia products and       ▪ #5 - Reduce Virginia’s cost of doing business by streamlining taxes, incentives, and regulatory
services and encourage        burdens
imports                     ▪ #6 - Enhance Virginia's innovation ecosystem and living environment to cultivate key industries
                              and attract talent
                            ▪ #11 - Deliver programs and services that support existing businesses and grow international trade




                                                                                                                                    27
VEDP ASSESSED ITS STATUTORY RESPONSIBILITIES TO DEVELOP
AND REFINE STRATEGIES AND INITIATIVES TO FURTHER VALUE-ADD

Category of Statutory
Powers or Duties         Strategies to increase VEDP’s value-add
Assist in developing     ▪ #1 - Retain and attract talent to drive growth in target industries and key demographic groups
Virginia’s economic      ▪ #2 - Align and promote K-12 and higher-ed career programs that develop skills for and exposure
development strategies     to core sectors
                         ▪ #3 - Support the workforce through targeted talent solutions and improved access to childcare
                           and housing
                         ▪ #4 - Improve Virginia’s infrastructure assets to accelerate industry and international trade growth
                         ▪ #5 - Reduce Virginia’s cost of doing business by streamlining taxes, incentives, and regulatory
                           burdens
                         ▪ #6 - Enhance Virginia's innovation ecosystem and living environment to cultivate key industries
                           and attract talent
                         ▪ #7 - Increase economic development capacity and investment in rural regions and small metros
                         ▪ #9 - Leverage Sector Teams to strengthen ecosystem development and attraction efforts
                         ▪ #10 - Deepen alignment with strategic partners to deliver on shared goals




                                                                                                                                 28
VEDP ASSESSED ITS STATUTORY RESPONSIBILITIES TO DEVELOP
AND REFINE STRATEGIES AND INITIATIVES TO FURTHER VALUE-ADD

Category of Statutory
Powers or Duties              Strategies to increase VEDP’s value-add
Administer economic           ▪ #11 - Deliver programs and services that support existing businesses and grow international
development incentive           trade
programs                      ▪ #12 - Maintain best-in-class marketing/ branding, lead generation, and project management
                                functions
Fulfill various               ▪ #8 - Cultivate world-class talent development and knowledge management at VEDP
administrative and
reporting responsibilities
Utilize powers granted to     ▪ #4 - Improve Virginia’s infrastructure assets to accelerate industry and international trade
VEDP under statute in           growth
order to enable it to carry   ▪ #8 - Cultivate world-class talent development and knowledge management at VEDP
out its responsibilities      ▪ #10 - Deepen alignment with strategic partners to deliver on shared goals




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