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Committee Statement on Concurrent Resolution 138 — Assembly Commerce, Economic Development and Agriculture

Summary

Assembly Commerce, Economic Development and Agriculture Committee statement to Assembly Concurrent Resolution No. 138, State of New Jersey, dated October 24, 2024. The committee reports favorably the concurrent resolution, which honors the 40th anniversary of the Jersey Fresh program, the first state-sponsored agricultural commodity marketing and quality grading program. The statement says the Jersey Fresh label guarantees that its produce was freshly harvested in New Jersey, has been inspected, and meets high quality standards. It says the program inspired related programs including Made with Jersey Fresh, Jersey Grown, Jersey Raised and Jersey Seafood.

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“Committee Statement on Concurrent Resolution 138 — Assembly Commerce, Economic Development and Agriculture.” Archived at Pandemic Darlings, https://pandemicdarlings.com/source-documents/2024-10-24-ace-acr138-s1-5ae8f97cea/, SHA-256 7134e17d1690ae3a11b16fa5571d40904d6072266f516b469c6972ddddf1063f.

Full text

ASSEMBLY COMMERCE, ECONOMIC DEVELOPMENT AND
           AGRICULTURE COMMITTEE

                          STATEMENT TO

 ASSEMBLY CONCURRENT RESOLUTION No. 138

       STATE OF NEW JERSEY
                         DATED: OCTOBER 24, 2024

          The Assembly Commerce, Economic Development and
      Agriculture Committee reports favorably Assembly Concurrent
      Resolution No. 138.
          This concurrent resolution honors the 40th anniversary of the
      Jersey Fresh program, which was the first state-sponsored agricultural
      commodity marketing and quality grading program to promote the
      State’s agricultural industry. The Jersey Fresh program helps support
      family owned farms across New Jersey through its marketing
      campaigns that inform shoppers of what produce is in season and
      encourages consumers to shop local. The Jersey Fresh program’s
      distinct label placed on locally harvested produce assists consumers to
      easily differentiate fruits and vegetables grown in New Jersey from
      other produce in the marketplace.
          The Jersey Fresh program encourages consumers to purchase
      locally grown produce through its quality and freshness guarantees.
      Specifically, the Jersey Fresh quality grading program requires Jersey
      Fresh produce to meet U.S. No. 1 Fresh for Processing grade or better.
      With this added quality assurance, the Jersey Fresh label guarantees
      that its produce was freshly harvested in New Jersey, has been
      inspected, and meets high quality standards.
          The Jersey Fresh program has demonstrated success in increasing
      New Jersey consumers’ awareness of, and willingness to purchase,
      locally harvested produce. Consumer recognition of Jersey Fresh
      products has extended beyond the State to the mid-Atlantic and New
      England markets and, in 2020, was on par with that of other major
      national brands. Today, the Jersey Fresh program is recognized as a
      national model for other state-sponsored agricultural branding
      programs.
          The Jersey Fresh program’s innovative marketing strategies have
      contributed to the program’s longevity and popularity. New Jersey
      produces over 100 types of fruits and vegetables and is nationally
      ranked in the top 10 producers of blueberries, peaches, bell peppers,
      squash, tomatoes, and cranberries. The Jersey Fresh program has
      expanded across the State and is available to New Jersey residents in
      every county, including at over 2,000 On-Farm Markets run by local
      New Jersey farmers, community farmers markets, major retail stores,
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wineries, breweries, and distilleries. The Jersey Fresh program’s
popularity and demonstrated success has also inspired related
programs modeled after the Jersey Fresh program, including the Made
with Jersey Fresh program, which identifies processed food made with
fresh, locally sourced ingredients; the Jersey Grown program, which
advertises New Jersey grown plants, trees, shrubs, and flowers; the
Jersey Raised program, which markets livestock raised in New Jersey;
and the Jersey Seafood program, which promotes aquacultured and
wild-caught fish and seafood products harvested off of New Jersey’s
coast.

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