Virginia Tourism Authority Expenditure Report for the Fiscal Year Ending June 30, 2023
Summary
Expenditure report of the Virginia Tourism Authority, doing business as Virginia Tourism Corporation, for the fiscal year ended June 30, 2023. The summary report shows total revenues of $78,348,412, including federal grants of $40,250,156, and total expenditures of $46,694,828, with a net surplus of $31,653,584. A footnote states that $51,000,000 was allocated to the authority from American Rescue Plan Act of 2021 (ARPA) revenues to aid recovery from the negative economic impact of the Covid-19 pandemic on tourism in Virginia. Separate revenue and expenditure reports follow for Marketing, Visitor Services, Film, Partnership Marketing and Legislative Pass-Throughs, and a salary and bonus schedule closes the document.
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“Virginia Tourism Authority Expenditure Report for the Fiscal Year Ending June 30, 2023.”
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VIRGINIA TOURISM AUTHORITY
d/b/a Virginia Tourism Corporation
Expenditure Report
FOR THE FISCAL YEAR ENDING JUNE 30, 2023
Virginia Tourism Authority (320)
d/b/a Virginia Tourism Corporation
Summary Revenue and Expenditure Report
For the Fiscal Year Ended June 30, 2023
Actual
Revenues
COV General Fund Revenue $ 27,471,472
Carryforward Funds 6,586,523 (1) (2)
VDOT Transfers 1,355,190
Federal Grants 40,250,156 (3)
Interest Revenue 1,568,655
Other Revenue 1,116,417 (4)
Total Revenues $ 78,348,412
Expenditures
Personal Services Costs
Salaries, Taxes and Benefits $ 9,053,241
Wages and Taxes 525,547
Total Personal Services Costs $ 9,578,787
Operating Costs
Advertising and Promotion $ 16,846,879
Missions, Shows & Events 169,511
Digital Marketing 2,091,179
Travel 505,035
Services 2,237,396
Supplies and Materials 285,077
Grants & Pass-Through Payments 13,663,858
Fixed Asset Payments 477,284
Other Expenditures 839,823
Total Operating Costs $ 37,116,041
Total Expenditures $ 46,694,828
Net Surplus (Deficit) $ 31,653,584 (5) (6) (7)
(1) This includes balances from marketing grant funds obligated in FY 2022 but not expended as of
June 30, 2022.
(2) This includes Film Sponsorship Fund grant funds obligated in FY 2022 but not expended as of
June 30, 2022.
(3) $51,000,000 in funds were allocated to Virginia Tourism Authority out of the revenues
received from the federal distributions of the American Rescue Plan Act of 2021 (ARPA).
The funding was provided to aid in the recovery from the negative economic impact to the
tourism industry in Virginia resulting from the Covid-19 pandemic. This amount reflects the
remaining ARPA funds and a new federal EDA grant of $1 million.
(4) This includes revenues accrued in FY 2022 from the Partnership Marketing and Advertising
Program (PMAP). This program provides a variety of advertising opportunities at the Virginia
Welcome Centers and Safety Rest Areas.
(5) This includes ARPA, Marketing, and Film sponsorship grant funds that remained unexpended
as of June 30, 2023.
Page 1
Virginia Tourism Authority (320)
Executive and Board of Directors
Revenue and Expenditure Report
For the Fiscal Year Ended June 30, 2023
Actual
Revenues
COV General Fund Revenue $ 679,985
Carryforward Funds -
VDOT Transfers -
Federal Grants -
Interest Revenue -
Other Revenue -
Total Revenues $ 679,985
Expenditures
Personal Services Costs
Salaries, Taxes and Benefits $ 396,816
Wages and Taxes -
Total Personal Services Costs $ 396,816
Operating Costs
Advertising and Promotion $ 9,070
Missions, Shows & Events 31,084
Digital Marketing -
Travel 60,098
Services 19,901
Supplies and Materials 15,247
Grants & Pass-Through Payments -
Fixed Asset Payments 2,766
Other Expenditures 208,149 (1)
Total Operating Costs $ 346,316
Total Expenditures $ 743,132
Net Surplus (Deficit) $ (63,147)
(1) The majority of expenditures were for various travel and tourism related organizational memberships.
Page 2
Virginia Tourism Authority (320)
Operations and Finance
Revenue and Expenditure Report
For the Fiscal Year Ended June 30, 2023
Actual
Revenues
COV General Fund Revenue $ 968,725
Carryforward Funds -
VDOT Transfers -
Federal Grants 39,250,156 (1)
Interest Revenue 1,568,655
Other Revenue 18,367
Total Revenues $ 41,805,903
Expenditures
Personal Services Costs
Salaries, Taxes and Benefits $ 592,737
Wages and Taxes -
Total Personal Services Costs $ 592,737
Operating Costs
Advertising and Promotion $ 10,635,405
Missions, Shows & Events -
Digital Marketing 1,408,508
Travel 70,682
Services 441,058
Supplies and Materials 29,165
Grants & Pass-Through Payments 7,274,363
Fixed Asset Payments 122,578
Other Expenditures 70,740
Total Operating Costs $ 20,052,499
Total Expenditures $ 20,645,236
Net Surplus (Deficit) $ 21,160,667 (2)
(1) $51,000,000 in funds were allocated to Virginia Tourism Authority out of the revenues
received from the federal distributions of the American Rescue Plan Act of 2021 (ARPA).
The funding was provided to aid in the recovery from the negative economic impact to the
tourism industry in Virginia resulting from the Covid-19 pandemic. This reflects remaining funds
unexpended as of June 30, 2022.
(2) This includes cumulative ARPA funds that remained unexpended as of June 30, 2023.
Page 3
Virginia Tourism Authority (320)
Marketing
Revenue and Expenditure Report
For the Fiscal Year Ended June 30, 2023
Actual
Revenues
COV General Fund Revenue $ 11,880,606
Carryforward Funds 1,163,383
VDOT Transfers -
Federal Grants 1,000,000
Interest Revenue -
Other Revenue 189,342
Total Revenues $ 14,233,331
Expenditures
Personal Services Costs
Salaries, Taxes and Benefits $ 2,965,792
Wages and Taxes 48,529
Total Personal Services Costs $ 3,014,322
Operating Costs
Advertising and Promotion $ 5,886,717
Missions, Shows & Events 122,264
Digital Marketing 682,671
Travel 169,617
Services 1,032,053
Supplies and Materials 102,461
Grants & Pass-Through Payments 1,040,939
Fixed Asset Payments 375,960
Other Expenditures 499,413
Total Operating Costs $ 9,912,095
Total Expenditures $ 12,926,416
Net Surplus (Deficit) $ 1,306,915
Page 4
Virginia Tourism Authority (320)
Visitor Services
Revenue and Expenditure Report
For the Fiscal Year Ended June 30, 2023
Actual
Revenues
COV General Fund Revenue $ 2,036,683
Carryforward Funds -
VDOT Transfers 1,355,190
Federal Grants -
Interest Revenue -
Other Revenue 766,207 (1)
Total Revenues $ 4,158,080
Expenditures
Personal Services Costs
Salaries, Taxes and Benefits $ 2,742,725
Wages and Taxes 471,589
Total Personal Services Costs $ 3,214,315
Operating Costs
Advertising and Promotion $ -
Missions, Shows & Events 4,234
Digital Marketing -
Travel 83,121
Services 491,386
Supplies and Materials 102,234
Grants & Pass-Through Payments 125,000
Fixed Asset Payments 26,378
Other Expenditures 11,693
Total Operating Costs $ 844,046
Total Expenditures $ 4,058,360
Net Surplus (Deficit) $ 99,720
(1) This includes amounts from the Partnership Marketing and Advertising Program (PMAP).
This program provides a variety of advertising opportunities at the Virginia Welcome
Centers and Safety Rest Areas.
Page 5
Virginia Tourism Authority (320)
Film
Revenue and Expenditure Report
For the Fiscal Year Ended June 30, 2023
Actual
Revenues
COV General Fund Revenue $ 1,194,914
Carryforward Funds 285,343 (1)
VDOT Transfers -
Federal Grants -
Interest Revenue -
Other Revenue 42,000
Total Revenues $ 1,522,257
Expenditures
Personal Services Costs
Salaries, Taxes and Benefits $ 554,476
Wages and Taxes 2,027
Total Personal Services Costs $ 556,503
Operating Costs
Advertising and Promotion $ 174,500
Missions, Shows & Events 8,270
Digital Marketing -
Travel 18,491
Services 171,962
Supplies and Materials 13,541
Grants & Pass-Through Payments 211,559
Fixed Asset Payments (63,177) (2)
Other Expenditures 3,447
Total Operating Costs $ 538,593
Total Expenditures $ 1,095,096
Net Surplus (Deficit) $ 427,161 (3)
(1) This includes Film Sponsorship Fund grant funds totaling $285,784 obligated in FY 2022 but
not expended as of June 30, 2022.
(2) This includes additional facility lease reimbursements from a production company above the
expenses realized as of June 30, 2023.
(3) This includes cumulative Film Sponsorship grant funds totaling $273,784 that remained
unexpended as of June 30, 2023.
Page 6
Virginia Tourism Authority (320)
Partnership Marketing
Revenue and Expenditure Report
For the Fiscal Year Ended June 30, 2023
Actual
Revenues
COV General Fund Revenue $ 6,110,559
Carryforward Funds 5,137,797 (1)
VDOT Transfers -
Federal Grants -
Interest Revenue -
Other Revenue 100,500
Total Revenues $ 11,348,856
Expenditures
Personal Services Costs
Salaries, Taxes and Benefits $ 1,800,694
Wages and Taxes 3,401
Total Personal Services Costs $ 1,804,094
Operating Costs
Advertising and Promotion $ 141,188
Missions, Shows & Events 3,659
Digital Marketing -
Travel 103,026
Services 81,036
Supplies and Materials 22,429
Grants & Pass-Through Payments 3,411,997
Fixed Asset Payments 12,779
Other Expenditures 46,380
Total Operating Costs $ 3,822,493
Total Expenditures $ 5,626,587
Net Surplus (Deficit) $ 5,722,269 (2)
(1) This includes in marketing grant funds obligated in FY 2022 but not expended as of
June 30, 2023.
(2) This includes cumulative marketing grant funds that remained unexpended as of
June 30, 2023 pending reimbursement requests from grantees. Such funds are paid to
grantees on a reimbursement basis after completion of their marketing activities.
Page 7
Virginia Tourism Authority (320)
Legislative Pass-Throughs
Revenue and Expenditure Report
For the Fiscal Year Ended June 30, 2023
Actual
Revenues
COV General Fund Revenue $ 4,600,000
Carryforward Funds -
VDOT Transfers -
Federal Grants -
Interest Revenue -
Other Revenue -
Total Revenues $ 4,600,000
Expenditures
Personal Services Costs
Salaries, Taxes and Benefits $ -
Wages and Taxes -
Total Personal Services Costs $ -
Operating Costs
Advertising and Promotion $ -
Missions, Shows & Events -
Digital Marketing -
Travel -
Services -
Supplies and Materials -
Grants & Pass-Through Payments 1,600,000
Fixed Asset Payments -
Other Expenditures -
Total Operating Costs $ 1,600,000
Total Expenditures $ 1,600,000
Net Surplus (Deficit) $ 3,000,000 (1)
(1) This balance reflects the fact that one recipient failed to submit is request in time to be processed
by June 30, 2023. It was paid in early July.
Page 8
Fiscal Year 2023 Virginia Tourism Corporation July 2022 - June 2023
Salary and Bonus Information
All Salaried and Wage Personnel As of June 30, 2023
Salaries & Wages Partial FY 2023 FY 2023
Position Title Paid Year Bonus Total Paid
Senior Budget & Finance Analyst 48,624.38 * 5,000.00 53,624.38
Assistant Manager 10,952.79 * 0.00 10,952.79
Assistant Manager 35,775.15 1,000.00 36,775.15
Tourism Counselor 1,425.00 * 0.00 1,425.00
Content Manager 64,720.26 1,000.00 65,720.26
Content Specialist 72,721.54 0.00 72,721.54
Creative Specialist & Photographer 62,807.27 1,000.00 63,807.27
Assistant Manager 32,086.76 * 0.00 32,086.76
Consumer & Partner Services Manager 68,618.25 1,000.00 69,618.25
Tourism Counselor 38,018.57 800.00 38,818.57
VP, Marketing 156,294.86 1,000.00 157,294.86
Tourism Counselor 1,327.50 * 0.00 1,327.50
Canadian Media Relations & Marketing Specialist 98,407.85 1,000.00 99,407.85
Tourism Counselor 7,500.00 * 0.00 7,500.00
Tourism Counselor 2,482.50 * 0.00 2,482.50
Tourism Relations Manager 50,405.00 1,000.00 51,405.00
Senior Research Manager 78,713.26 1,000.00 79,713.26
Special Projects Manager 75,544.51 1,000.00 76,544.51
Senior Budget & Finance Analyst 1,323.03 * 0.00 1,323.03
International Media Relations Manager 98,407.85 1,000.00 99,407.85
Distribution Center Associate 12,005.00 * 0.00 12,005.00
Tourism Relations Manager 52,187.46 1,000.00 53,187.46
Tourism Relations Manager 52,508.57 1,000.00 53,508.57
Tourism Counselor 15,515.06 0.00 15,515.06
Tourism Counselor 5,299.51 0.00 5,299.51
Distribution Center Assistant 49,987.84 1,000.00 50,987.84
VP, Partnership Marketing 156,294.86 1,000.00 157,294.86
International Marketing Manager 4,708.96 * 0.00 4,708.96
Assistant Manager 4,245.60 * 0.00 4,245.60
Tourism Counselor 9,306.00 0.00 9,306.00
Tourism Counselor 15,746.08 0.00 15,746.08
Director of Business Development 118,179.80 6,000.00 124,179.80
Brand Director 99,234.96 1,000.00 100,234.96
Destination Development Manager 43,637.19 * 0.00 43,637.19
Director of Communications 73,915.93 1,000.00 74,915.93
Tourism Relations Manager 57,943.90 1,000.00 58,943.90
Tourism Relations Manager 50,235.29 * 1,000.00 51,235.29
Tourism Counselor 13,525.50 0.00 13,525.50
Lead Tourism Counselor 17,828.64 0.00 17,828.64
Director, Virginia Film Office 156,294.86 1,000.00 157,294.86
Welcome Center Oprations Manager 57,934.87 * 1,000.00 58,934.87
Tourism Counselor 5,821.13 0.00 5,821.13
Tourism Counselor 15,693.10 0.00 15,693.10
Content Marketing Director 88,399.97 1,000.00 89,399.97
Tourism Counselor 14,100.60 0.00 14,100.60
Film Office Communications Manager 74,456.83 1,000.00 75,456.83
Director of Planning & Partnerships 98,169.44 * 1,000.00 99,169.44
Assistant Manager 37,131.92 1,000.00 38,131.92
Lead Tourism Counselor 19,619.17 * 1,000.00 20,619.17
Tourism Counselor 11,578.16 0.00 11,578.16
Director of Consumer & Partner Services 104,323.12 1,000.00 105,323.12
Tourism Counselor 10,324.50 0.00 10,324.50
Lead Tourism Counselor 34,947.47 1,000.00 35,947.47
Tourism Counselor 6,817.13 0.00 6,817.13
Locations Assistant 2,050.00 * 0.00 2,050.00
Tourism Counselor 10,018.50 0.00 10,018.50
Page 9
Fiscal Year 2023 Virginia Tourism Corporation July 2022 - June 2023
Salary and Bonus Information
All Salaried and Wage Personnel As of June 30, 2023
Salaries & Wages Partial FY 2023 FY 2023
Position Title Paid Year Bonus Total Paid
Digital Marketing Developer 69,464.33 1,000.00 70,464.33
Tourism Relations Manager 52,508.57 1,000.00 53,508.57
Tourism Counselor 17,184.00 0.00 17,184.00
Destination Development Specialist 5,552.56 * 0.00 5,552.56
Tourism Counselor 17,390.40 0.00 17,390.40
Senior Destination Development Manager 12,913.38 * 0.00 12,913.38
PMAP Manager 82,614.28 6,000.00 88,614.28
Global Marketing Director 117,622.20 1,000.00 118,622.20
Director of Operations & Industry Initiatives 96,636.56 1,000.00 97,636.56
Director of Sales 92,851.05 1,000.00 93,851.05
Tourism Counselor 14,410.51 0.00 14,410.51
Tourism Counselor 7,043.27 0.00 7,043.27
Tourism Counselor 32,896.25 1,000.00 33,896.25
Digital Marketing Manager 65,609.10 1,000.00 66,609.10
Welcome Center Operations Manager 77,518.89 * 1,000.00 78,518.89
Director of Digital Marketing 95,873.19 1,000.00 96,873.19
Tourism Counselor 9,845.06 0.00 9,845.06
Director of Marketing Operations 96,309.56 1,000.00 97,309.56
Tourism Counselor 37,131.92 1,000.00 38,131.92
DRIVE Outdoor Program Intern 4,394.00 * 0.00 4,394.00
Tourism Counselor 12,115.51 0.00 12,115.51
Destination Development Manager 14,737.55 * 0.00 14,737.55
Director of Communications 55,117.95 * 0.00 55,117.95
Communications Intern 598.00 * 0.00 598.00
Lead Tourism Counselor 32,474.20 1,000.00 33,474.20
Digital Marketing Content Specialist 62,275.62 800.00 63,075.62
Procurement Officer 65,323.82 5,000.00 70,323.82
Grants Director 95,577.05 1,000.00 96,577.05
Tourism Counselor 34,947.47 1,000.00 35,947.47
President & CEO 212,896.56 1,000.00 213,896.56
Assistant Manager 26,373.61 * 0.00 26,373.61
Lead Tourism Counselor 13,820.05 * 0.00 13,820.05
VP, Operations & Finance 156,294.86 5,000.00 161,294.86
Tourism Counselor 3,720.00 * 0.00 3,720.00
Destination Development Manager 70,117.38 1,000.00 71,117.38
Social Media Coordinator 47,254.69 6,000.00 53,254.69
Contracts & Procurement Manager 84,222.20 5,000.00 89,222.20
Tourism Counselor 7,131.08 0.00 7,131.08
Creative Generalist & Graphic Designer 31,810.07 * 0.00 31,810.07
Lead Tourism Counselor 16,819.75 * 0.00 16,819.75
Tourism Counselor 4,370.63 * 0.00 4,370.63
Director of Destination Development 93,950.31 1,000.00 94,950.31
Distribution Center & Fulfillment Manager 72,016.26 1,000.00 73,016.26
Assistant Manager 37,131.92 1,000.00 38,131.92
Contracts Officer 60,202.53 5,000.00 65,202.53
Social Media Manager 71,114.25 1,000.00 72,114.25
Tourism Relations Manager 58,033.44 1,000.00 59,033.44
Tourism Counselor 12,772.50 0.00 12,772.50
Brand Manager 65,343.82 * 1,000.00 66,343.82
Tourism Relations Manager 63,919.54 1,000.00 64,919.54
Tourism Counselor 6,470.94 * 0.00 6,470.94
Lead Tourism Counselor 1,808.96 * 0.00 1,808.96
VP, Research & Strategy 88,728.10 * 0.00 88,728.10
Locations Manager 68,827.78 1,000.00 69,827.78
National Sales & Marketing Manager 73,913.18 1,000.00 74,913.18
Grants Specialist 49,460.08 1,000.00 50,460.08
Page 10
Fiscal Year 2023 Virginia Tourism Corporation July 2022 - June 2023
Salary and Bonus Information
All Salaried and Wage Personnel As of June 30, 2023
Salaries & Wages Partial FY 2023 FY 2023
Position Title Paid Year Bonus Total Paid
Tourism Counselor 13,995.00 * 0.00 13,995.00
Film Office Assistant Director 90,230.11 1,000.00 91,230.11
Tourism Counselor 8,892.00 * 0.00 8,892.00
Tourism Counselor 10,017.00 0.00 10,017.00
Tourism Counselor 10,377.00 0.00 10,377.00
Tourism Relations Manager 54,200.74 1,000.00 55,200.74
Assistant Manager 46,225.63 * 1,000.00 47,225.63
Tourism Counselor 11,711.80 0.00 11,711.80
Tourism Relations Manager 49,263.98 1,000.00 50,263.98
Assistant Manager 39,571.03 1,000.00 40,571.03
Tourism Relations Manager 52,508.57 1,000.00 53,508.57
Senior Destination Development Manager 89,780.18 1,000.00 90,780.18
Tourism Counselor 2,692.50 * 0.00 2,692.50
Research & Data Intern 988.00 * 0.00 988.00
Tourism Counselor 9,808.13 0.00 9,808.13
Tourism Counselor 12,632.63 0.00 12,632.63
Assistant Manager 41,356.42 1,000.00 42,356.42
Tourism Counselor 17,883.00 0.00 17,883.00
Tourism Counselor 11,902.38 0.00 11,902.38
Partnership Marketing Intern 1,664.00 * 0.00 1,664.00
Assistant Manager 37,131.92 1,000.00 38,131.92
Videographer 67,206.67 1,000.00 68,206.67
Special Projects Manager 67,452.00 * 1,000.00 68,452.00
Lead Tourism Counselor 19,780.03 * 0.00 19,780.03
Lead Tourism Counselor 58,103.53 1,000.00 59,103.53
Lead Tourism Counselor 83,617.65 * 1,000.00 84,617.65
Lead Tourism Counselor 43,895.88 * 0.00 43,895.88
Lead Tourism Counselor 35,425.49 1,000.00 36,425.49
Tourism Counselor 11,818.13 0.00 11,818.13
Tourism Counselor 11,632.50 0.00 11,632.50
International Marketing Manager 54,290.41 6,000.00 60,290.41
Tourism Counselor 13,261.88 0.00 13,261.88
Senior Destination Development Manager 75,598.76 1,000.00 76,598.76
Chief of Staff 84,199.87 5,000.00 89,199.87
Tourism Counselor 7,860.00 * 0.00 7,860.00
Creative Director 75,010.57 1,000.00 76,010.57
6,805,589.38 124,600.00 6,930,189.38
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