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Exhibit 56: The "Less Than" Efficient Capital Markets Hypothesis: Requiring More Proof from Plaintiffs in Fraud-on-the-Market Cases (Dkt. 568-56, S.D. Fla.)

Summary

Exhibit 56 (Document 568-56) in Case 1:21-md-02989-CMA, entered on the FLSD docket June 8, 2023, a 50-page copy of a law review article, The "Less Than" Efficient Capital Markets Hypothesis: Requiring More Proof from Plaintiffs in Fraud-on-the-Market Cases, by Paul A. Ferrillo, Frederick C. Dunbar and David Tabak, from 78 St. John's Law Review 81 (2004). The article states that Basic Inc. v. Levinson (1988) created a rebuttable presumption of reliance that class members may assert on a Rule 23(b)(3) class certification motion. It argues that courts should require plaintiffs seeking that presumption to make an affirmative showing that the stock traded in an efficient market, chiefly by analyzing how the stock price reacted to corporate news and events.

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Date
2023-06-08

Cite this document

“Exhibit 56: The "Less Than" Efficient Capital Markets Hypothesis: Requiring More Proof from Plaintiffs in… (Dkt. 568-56).” Original at archive.org, dated 2023-06-08. Archived at Pandemic Darlings, https://pandemicdarlings.com/source-documents/2023-06-08-in-1988-the-united-states-supreme-court-in-basic-inc-v-levinson-created-a/, SHA-256 923d1a83020e1e52ae47be1fd32ba98dfe5f13150072c2bbee6b3d02ac2ef997.

Full text

Case 1:21-md-02989-CMA Document 568-56 Entered on FLSD Docket 06/08/2023 Page 1 of
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                               Exhibit 56
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                THE "LESS THAN" EFFICIENT CAPITAL
                 MARKETS HYPOTHESIS: REQUIRING
                 MORE PROOF FROM PLAINTIFFS IN
                   FRAUD-ON-THE-MARKET CASES
                    PAUL A. FERRILLot, FREDERICK C. DUNBAR, PH.D.tt &
                                   DAVID TABAK, PH.D.ttt

                 In 1988, the United States Supreme Court in Basic Inc. v.
             Levinson' created a "rebuttable" presumption of reliance2 for all
             members of a class alleging misstatements or omissions of
             material fact in their purchase or sale of securities of an issuer. 3
             This presumption allows aplaintiff, without any showing that he
             or she actually read or heard amisrepresentation, to assert, on a
             motion for class certification under Rule 23(b)(3) of the Federal
             Rules of Civil Procedure, that common issues with respect to
             reliance predominate over any individual issues of reliance
             present among the proposed class members. 4 The presumption
             switches the burden to the defendant to "disprove actual
             reliance." 5 If the defendant is unable to make such a showing,
             the proposed class may be certified. 6
                  The Basic Court founded its decision in reliance upon the
             fraud on the market theory, which is premised upon the efficient



                 t Paul Ferriflo is Of Counsel in the Business and Securities Litigation
             Department of Well Gotahal & Manges, J.1.P in New York City.
                 fl Senior Vice President, NERA Economic Consulting.
                 fit Vice President, NERA Economic Consulting.
                    485 U.S. 224 (1988).
                  2 Reliance is one of the required elements of aclaim under section 10(b) of the
             Securities and Exchange Act o. 1934. 15 U.S.C. §78j(b) (2003).
                    See Bask, 485 U.S. at 245.
                    Sec id, at 242.
                    Lipton v Documatian Inc 734 F 2d 740, 746 (11th Cir . 1984)(stating that
             once a plaintiff alleges reliance on market prices when buying a securities, the
             defendant then has the burden of disproving any actual reliance) (citing Blackie v.
             Barack, 524 F.2d 891 (9th Cir. 1955)).
                  6 See Bask, 485 U.S. at 250.




                                                                                                             IMMO NNOW
                                                                                                    a   EXHIBIT
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                 82                        ST. JOHN'S LAW REVIEW                            [Vol.78:81


                 capital markets hypothesis.             Specifically, the plurality opinion
                 noted that:
                      "The fraud on the market theory is based on the hypothesis
                      that, in an open and developed securities market, the price of a
                      company's stock is determined by the available material
                      information regarding the company and its business....
                      Misleading statements will therefore defraud purchasers of
                      stock even if the purchas ers d o no t di rec tly rely on the
                      misstatements?' 7
                      The Basic Court was clear to note that the fraud on the
                 market's "rebuttable presumption of reliance" was indeed
                 rebuttable, and was conditioned upon, among other things, a
                 finding that the market for a particular stock was "impersonal
                 [and] well-developed?' 8 For example, it has been held that the
                 fraud on the market presumption could fail "where a defendant
                 shows that an 'individual plaintiff traded or would have traded
                 despite his knowing the statement was false,' or makes 'a]ny
                 showing    that   severs   the   link   between    the  alleged




                         Id. at 241-42 (quoting Pail v. Speiser, 806 F.2d 1154, 1160 (3d Cir. 1986))
                 (alteration in original) It is interesting to note that in Pezl V. Speiser , the court
                 "affirmatively declined to specifically define the term 'open and developed market.'"
                 Cam mer v Bloom 711 F Supp 1264, 1276 (D NJ 1989) There are three generally
                 accepted versions of the efficient capital markets hypothesis:
                      In a strong-form efficient market, all information that exists about a
                      company and would be of interest to a purchaser of the company's
                       securities is reflected nearly instantaneously, in the price of the stock
                      such that no individual can expect to gain a greater return from that
                      security than from any other security, and no individual can hope to
                      perform better than any other individual over the long term. The weak
                      form of the ECMH, by contrast, proposes that the price of the stock
                      eventually reflects publicly available information....
                      Semi-strong efficiency, which,.. [holds] that most information about a
                      company is reflected in its price fairly quickly, appears to be the form
                      assumed to exist by the United States Supreme Court in Baste
                 Kaufman V. i-Stat Corp., 754 A.2d 1188, 1198 (N.J. 2000) (internal citations
                 omitted); see infra Part III -
                                              A. The definitions of the Kaufman court for the weak and
                 semi-strong form are actually not those universally accepted in financial economics,
                 See infra Part M. Other commentators have specifically defined some of the terms
                 underlying the fraud on the market theory. See, e.g., ALAN B. BROMBERG & LEWIs
                 B LOWENFELS, 3 BROMBERO AND LOWFNFELS ON SECURITIES FRAuD &
                 COMMODITIES FRAuD §8.6(641) (2d ed. 2003) [hereinafter BROMBEEG] (defining a
                 "developed market" as one "which has ahigh level of activity and frequency, and for
                 which trading information (e.g., price and volume) is widely available," and an
                 "efficient market" as "one which rapidly reflects new information in price").
                      8 See Basic, 485 U.S. at 247, 249 n.28.
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             2004]         LESS THAN EFFICIENT CAPITAL MARKETS                                    83


             misrepresentation and either the price received (or paid) by the
             plaintiff, or his decision to trade at afair market price.' "
                  In the years since the Supreme Court decided Basic, courts
             have struggled with the fraud on the market theory, fashioning
             their own theories, concepts, and tests to determine when astock
             can be found to have traded in an "efficient" market.'° As the
             case law has gotten arguably less cohesive, scholarship on the
             efficient capital markets hypothesis has revealed empirical
             anomalies and debatable assumptions calling for a more
             complicated view of securities markets.
                  Consequently, rather than being supportive, recent research
             into the efficient capital markets hypothesis has been critical at
             best. Scholars have pointed to many holes in both the theory
             and its predictions, including a lack of correlation in the price
             movements of individual stocks to public announcements,"
             "noise trading,"' 2 irrational investors, and the limits of arbitrage,
             and have concluded, like the thesis of this article, that the
             efficient capital markets hypothesis is sometimes less than
             efficient for a given security.' 3 So, in sum, if courts have
             struggled previously with "iridicia" of an efficient market in the
             past, their task in the future could be even more complex as the
             intellectual underpinnings of the fraud on the market theory
             have come under attack.



                  9 Cramer Finance Ltd. v. Berger, 205 F.R.D. 113, 129 (S.DN.Y. 200 1) (internal

             citations omitted); see Krogman v. Sterritt, 202 F.R.D. 467, 473 (N.D. Te. 2001) ("A
             defendant may rebut [the fraud on the market] presumption by showing that the
             stock price was unaffected by the fraud, or that the plaintiff would have made the
             purchase regardless of the undisclosed information?') (citing Ziotnick v. TIE Comm.,
             836 F.2d 818, 822 (3d Cir. 1988)).
                   0 See, e.g., Krogman, 202 F.R.D. at 474 (discussing additional factors
             pertaining to market efficiency, such as "(1) the capitalization of the company; (2)
             the bid-ask spread of the stock; and (3) the percentage of stock not held by insiders
             (the 'float')" (internal citations omitted)); Camrner, 711 F. Supp. at 1286-87
             (fashioning afive-part analysis for determining whether or not astock traded in an
             efficient market).
                  11See Richard Roll, 11 2,43 J. FIN, 541, 557-61 (1988) (finding that aside from
             issuers which are involved in takeovers or "major disasters," there is generally little
             connection between volatility and company specific news releases).
                  12 Sec generally Fischer Black, Noise, 41 J. FIN. 529 (1986) (explaining that
             "noise" in the market comes from "uncertainty about future demand and supply
             conditions within and across sectors" and creates inefficiency),
                  13 See generally ANDREI SHLEIFER, INEFFICIENT MARKETS: AN INTRODUCTION

             TO BEHAVIORAL, F1'-NCF 9-11 (2000) (discussing an alternative ,approach to the
             efficient markets hypothesis).
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                 84                        ST. JOHN'S LAWEEVIEW                             [Vol.78:81

                      But as we set forth herein, acourt's journey through over 30
                 years of "efficient capital markets" and "fraud on the market"
                 dogma can be simplified by requiring plaintiffs who seek to rely
                 on the presumption of reliance on amotion for class certification
                 under Rule 23 to make some affirmative showing that the stock
                 at issue traded in an "efficient market." 4            Clearly one
                 determinative inquiry here is analysis of the reaction of the
                 issuer's stock price to corporate news and events to ascertain
                 whether the stock price accurately and timely incorporates all
                 such publicly available inforrnation. 16 If it can be shown, at the
                 very least, that the company's stock price responded rapidly to
                 news and unexpected information and was not overly volatile in
                 the absence of such news these would be important, and perhaps
                 even compelling, indicators of an efficient market.' 6 If, on the
                 other hand, a showing is made that the company's stock price is
                 "random" in response to fundamental information and
                 inexplicably "volatile" when there is no change in fundamentals,
                 then afinding might resultantly be made that such stock did not
                 trade in an efficient manner during the class period. In fact, this
                 type of showing is neither unfamiliar to the plaintiffs' bar nor
                 the defense bar for that matter. Because current securities law
                 principles under Rule 23 place the burden to show the
                 presumption of reliance exists in any set of facts warranting
                 class certification on the plaintiff, 17 this analysis should be




                      14 See lit re Accelr8 Tech. Corp. Sec. Litig.. 147 F. Supp. 2d 1049, 1056 (D. Cob.

                 2001) ('Piainti.ffs who invoke the 'fraud on the market theory' have the burden of
                 establishing the securities were traded on an efficient market") (citations omitted).
                     I s In one of the leading cases on point in this area Cam iner u Bloom the court
                 stated that the timely price reaction of acompany's stock to public information is
                 the "essence of an efficient market and the foundation for the fraud on the market
                 theory." Cammer, 711 F. Supp. at 1287.
                     16 See,   e.g., Krogman v. Sterritt, 202 F.R.D. 467, 477 (N,D. Tax. 2001)
                 (concluding that the plaintiffs' failure to demonstrate a relationship between
                 changes in the stock price and news disclosures "woigh(ed] heavily against afinding
                 of market efficiency").
                     17  See generally Stirman v. Exxon Corp., 280 F3d 554, 562 (5th Cir. 2002) ("The
                 party seeking [class) certification bears the burden of demonstrating that the rule
                 23 requirements have been met") In re Am. Med Sys Inc 75 F3d 1069, 1079 (6th
                 Cir, 1996) ("The party seeking the class certification bears the burden of proof.
                 Subsection (a) of [r]ule 23 contains four prerequisites which must all be Inst before a
                 class can be certified.. mhe party seeking certification must also demonstrate
                                         . .


                 that it falls within at least one of the subcategories of [r]ule 23(b).") (internal
                 citations omitted).
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             2004]          LESS THAN EFFICIENT CAPITAL MARKETS                                 85

             required of plaintiffs, as it might dramatically and forcefully
             assist acourt in certifying, or not, aproposed class.
                  Part Iof this article discusses the plurality and dissenting
             opinions in Basic u. Levinson. Part II describes how courts since
             Basic have interpreted and viewed questions addressing whether
             aparticular stock at issue traded in an efficient market. Part III
             turns its attention to the efficient capital markets hypothesis
             and review research that draws into question the underpinnings
             of the efficient capital markets hypothesis. Part N discusses
             other tests of the efficient markets hypothesis. Part V applies
             many of the lessons of behavior finance to the Internet bubble.
             Finally, Part VI argues that given the "less than" efficient
             capital markets hypothesis for certain categories or classes of
             stock, plaintiffs should be required to earn their rebuttable
             presumption of reliance by at least making some concrete
             showing, through a price reaction analysis, that the stock upon
             which they are suing behaved in an "efficient" manner, by
             responding rapidly to corporate news and events and performing
             as finance theory would predict in the absence of such.

                                I.    DISSECTING BASIC V. LEVINSON


             A.        The Plurality Opinion
                  In Basic, the Supreme Court was presented with a decision
             of the United States Court of Appeals for the Sixth Circuit,
             which affirmed the grant of class certification in favor of aclass
             of Basic Incorporated ("Basic") stockholders. 18
                  The stockholders brought their claims against Basic, its
             directors and its officers under section 10(b) and Rule lOb-5 of
             the Securities Exchange Act of 1934 ("1934 Act").                 The
             stockholders claimed they were injured by selling their shares in
             Basic at artificially depressed prices after the company denied
             that it was in merger negotiations with another company. 19 The
             district court granted plaintiffs' motion for class certification. In
             doing so, it "adopted a presumption of reliance by members of
             the plaintiff class upon [Basic's] public statements that enabled


                  18 Basic Inc. v. Levinson, 485 U.S. 224, 229 (1988),
                  19Id. at 228. We limit ourselves here to the Bask Court's discussion of the class
             certification issues in the case. It is important to note that the Court was also
             presented with the issue of whether the company's merger discussions were
             "material" under the securities laws. Id. at 240-41.
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                 86                       ST. JOHN'SLAWREVIEW                              [Vol.78:81

                 the court to conclude that common questions of fact or law
                 predominated over particular questions pertaining to individual
                 plaintiffs."20 The Sixth Circuit followed several other circuits in
                recognizing the "fraud-on-the-market-theory" as creating a
                rebuttable presumption that the stockholders relied on Basic's
                 alleged material misrepresentations, and accordingly affirmed
                 the decision of the district Court. 21
                      Upon review, the Supreme Court first made it clear that it
                was not terribly interested in formally reviewing the
                underpinnings of the efficient capital markets hypothesis, the
                backbone of the fraud on the market theory. Without a great
                deal of deliberation, the Court acknowledged the rationale of
                other courts that the fraud on the market theory was valid in
                light of the nature of the U.S. securities markets. 2 It stated that
                it "need not determine by adjudication what economists and
                social scientists have debated through the use of sophisticated
                statistical analysis and the application of economic theory.""-    '
                The Court noted that "[t]he modern securities markets, literally
                involving millions of shares changing hands daily, differ from the
                face-to-face transactions contemplated by early fraud cases, and
                our understanding of Rule 10b-5's reliance requirement must
                encompass these differences." 2" Looking to several decisions of
                the lower courts, and "[r]ecent empirical studies," the Court also
                accepted the efficient markets hypothesis and its proposition
                that "the market price of shares traded on well-developed
                markets reflects all publicly available information, and, hence,
                any material misrepresentations." 25
                     The Basic Court then turned its attention to whether a
                "presumption of reliance" created by the fraud on the market
                theory was proper in circumstances where direct proof is
                lacking. 26 The Court noted, and apparently acknowledged, the
                district court's finding that the "presumption of reliance created


                       Id. at 228.
                      26
                       Id, at 229.
                      2&

                    22 See id. at. 243-44.
                    23 Id. at 246-47 n.24.


                    24 Id. at 243-44.
                    24 Id. at 246, The Court further commented, "It has been noted that 'it is hard

                to imagine that there ever is abuyer or seller who does not rely on market integrity,
                Who would knowingly roll the dice in acrooked crap game?'" id. at 246-47 (quoting
                Schianger v, Four-Phase Sys., Inc., 555 F. Supp. 535, 538 (S.D.N.Y. 1982)).
                    26 Id, at 245.
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             20041           LESS THAN EFFICIENT CAPITAL MARKETS                                      87

             by the fraud-on-the-market theory provided a practical
             resolution to the problem of balancing the substantive
             requirement of proof of reliance in securities cases against the
             procedural requisites of [Federal Rule of Civil Procedure] 23."27
             Here, the Court commented that
                  [r]equiring aplaintiff to show aspeculative state of facts, i.e.,
                  how he would have acted if omitted material information had
                  been disclosed, or if the misrepresentation had not been made,
                  would place an unnecessarily unrealistic evidentiary burden on
                  the [r]ule lOb-5 plaintiff who has traded on an impersonal
                  market,

                  Arising out of considerations of fairness, public policy, and
                  probability, as well as judicial economy, presumptions are also
                  useful devices for allocating the burdens of proof between
                  parties. The presumption of reliance employed in this case is
                  consistent with, and, by facilitating [r]ule lob-5 litigation,
                  supports, the congressional policy embodied in the 1934 Act. 28
                  Finally, the Basic Court commented upon the rebuttable
             nature of the presumption. In general, the Court commented
             that "[a]ny showing that severs the link between the alleged
             misrepresentation and either the price received (or paid) by the
             plaintiff, or his decision to trade at a fair market price, will be
             sufficient to rebut the presumption of reliance." 29 According to
             the Court, the presumption could be rebutted by showing, for
             example, that (1) the market makers were privy to the truth, and
             thus the market price would not have been affected by any
             alleged misrepresentation, or by showing (2) that the plaintiffs
             divested themselves of shares in the company without relying on
             the integrity of the market.-'10

             B.        The Dissenting Opinion
                 Justice White wrote the dissenting opinion in Basic. He
             inherently recognized the potential problems that may result
             when courts are asked to intermingle legal concepts with
             economic theories. Those problems, he stated, are many. Justice
             White first expressed apprehension that the majority's decision
             went too far beyond the Court's previous holdings in fraud cases


                  "    Id. at 242 (alteration in original) (internal citations and quotes omitted).
                  28   Id. at 245 (internal citations omitted).
                  29   leL at 248.
                  30   Id. at 248-49.
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                 88                       ST. JOHN'S LAWREVJEW                             [Vol.78:81

                 and then proposed that a change to the understanding of Rule
                 10b-5's reliance requirement—if proper at all—come from
                 Congress, and not the Court. 3'
                      Second, Justice White noted the potential for confusion
                 when trying to interpret the standard for market efficiency
                 announced by the majority. 32 As Justice White said, the phrase
                 "integrity of the market price" implies that a stock has a "true
                 value" that is measurable by some definable standard and upon
                 which investors always rely in making their investment
                 decision. 33   Justice White then observed that investment
                 decisions are often made due to perceptions by investors that a
                 stock price "inaccurately reflects" the underlying value of the
                 corporation, and furthermore predicted (rather clairvoyantly,
                 given later research discussed below) that
                     [i]f investors really believed that stock prices reflected astock's
                     "value," many sellers would never sell, and many buyers never
                     buy (given the time and cost associated with executing astock
                     transaction). As we recognized just afew years ago: [I]nvestors
                     act on inevitably incomplete or inaccurate information,
                     [consequently] there are always winners and losers; but those
                     who have 'lost' have not necessarily been defrauded, 34
                      Justice White concluded that while the Court should not
                 "retreat" from the "many protections" afforded investors by prior
                 interpretations of section 10(b) and Rule lOb-5, movement
                 beyond such decisions towards "something closer to an investor
                 insurance scheme" should be the result of federal legislative
                 action. 3-5




                      ' See id. at 253.-54 (remarking that "[ejven if. Iagreed with the Court that

                modern securities markets.,. require that the understanding of [r]ul.e lab-5's
                reliance requirement be changed," Justice White would still "prefer that such
                changes come from Congress") (internal citations and quotes omitted).
                      ' See id. at 252-53 (noting that without "staff economists [or] experts schooled
                in the 'efficient-capital-market-hypothesis' nor any "ability to test the validity of
                                                            "


                empirical market studies," courts are in          poor position "to embrace novel
                constructions of astatute based on contemporary microeconomic theory').
                     33 See id. at 255-56.

                      ' Sec id. at 256 (alteration in original).

                     35 See id. at 256-57, 262-63 (further noting that the Court had "previously
                recognized that 'inexorably broadening.., the class of plaintiff[s] who may sue in
                this area of the law will ultimately result in more harm than good" and fearing that
                "such a bitter harvest [was] likely to be... reaped from the seeds sewn by" the
                majority's decision) Cmternai citations omitted).
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              20041           LESS THAN EFFICIENT CAPITAL MARKETS                                89

                         H.   THE LOWER COURTS' INTERPRETATION OF BAsic


              A.        Cammer v. Bloom
                   A little over one year after Basic, Cammer u. Bloom 36 was
              decided by the United States District Court for the District of
              New Jersey. Cammer was asecurities fraud class action brought
              under sections 10(b) and 20(a) of the 1934 Act against acompany
              called Coated Sales, Inc. ("Coated Sales") and its officers and
              directors. The action was brought shortly after Coated Sales
              filed for bankruptcy after it announced to the public that it
              overstated its financial condition for the previous two years.37 As
              noted by the court in Cammer, Coated Sales's publicly held
              securities were "not listed on a national exchange, but instead
              [were] traded in the 'over-the-counter' market... and listed on"
              NASDAQ. 38
                   The auditor's motion to dismiss, among other things,
              specifically focused upon whether the plaintiffs coul   d show
              reliance in connection with their purchases of Coated Sales
              securities. In fact, the court's decision noted that in earlier
              proceedings, plaintiffs' counsel apparently conceded plaintiffs
              could not show direct reliance. 39 Thus, it was incumbent upon
              the parties to show, or rebut, reliance upon the fraud-on-the-
              market theory. 4°
                   The court in Cammer quickly determined its challenge:


                   36 711 F. Supp. 1264 (D.N.J. 1989).
                   37 Sec Id, at 1270-71.
                    ' Id. at 1271.   As elaborated by the Cammer court later in its opinion, the
              defendant auditor, among other things, pressed the argument that the fraud-on-the-
              market theory was not available to the plaintiffs since the Coated Sales stock traded
              as an over-the-counter security, rather than on a"national exchange." id. at 1280.
              Thus the auditor's focus was on challenging the efficiency of the entire over-the-
              counter market itself, rather than on the individual "market" for the Coated Sales
              stock. The Caramer court went on to discuss the various arguments that certain
              securities markets are inherently "inefficient" based upon the way the securities
              trade and how stock prices are determined in such markets. See Id. at 1281-82. We
              will not discuss herein the validity of this "market driven" argument other than to
              say that the argument does exist, see, e.g., Krogman v Sterritt, 202 F.R.D. 467, 474
              (N.D. Tex. 2001); Harman v. Lyphomed, Inc., 122 F.R.D. 522, 525 (N.D. Iii. 1988),
              but was not given credence by the Cammer court. See also Krog,nan, 202 F.R.D. at
              474 (noting "the majority of courts hold that the 'inquiry in an individual case
              remains the development of the market for that stock, and not the location where
              the stock trades.'") (quoting Harmon, 122 F.R.  D. at 525).
                   ° See Cammer, 711 F. Supp. at 1273 nJ2.
                  40 See id. at 1273-74.
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                  90                        ST. JOHN'S LAW REVIEW                               [Vol.78:81

                       Although Peil [u. Speiser] makes it clear 'the fraud on the
                       market theory rests on the assumption that there is anearly
                       perfect market of information,' the Third Circuit affirmatively
                       declined to specifically define the term 'open and developed
                       market.' It stated that '[a]s the case at bar involves a widely
                       traded and established stock, we need not consider whether we
                       would apply the fraud on the market theory in other instances.'
                       This unanswered question in Peil goes to the heart of [the
                       auditor's] motion. 41
                     After reviewing the characteristics of the national trading
                 exchanges versus the over-the-counter market, the court
                 narrowed the issue further, remarking that the appropriate
                 inquiry focused on "whether market makers in the over-the-
                 counter market... provided a sufficiently fluid and informed
                 trading environment," thus allowing investors to make trading
                 decisions "at informed... bid and asked prices."42 The court
                 next discussed some of the factors that it considered relevant in
                 this analysis.    Since they were important to the court in
                 Cammer, and continue to be important to other courts, we
                 discuss each of these factors in turn:

                 1.         Eligibility to File an SEC Form S-3
                      In Camnier, the auditor claimed that because Coated Sales
                 was not eligible to file a Form S-3 during the class period, the
                 fraud-on-the-market theory should be inapplicable as amatter of
                 law, 43 Though not a dispositive factor, 44 the court considered


                        ' Id. at 1276 (citations omitted).
                       42 Id. at 1282-83. In this regard, the plaintiffs proffered certain facts "relevant
                 to the market for Coated Sales stock,. "Among them
                                                          .


                       [1] Coated Sales stock was traded in an impersonal market involving
                       brokers, rather than in face to face transa ctions;
                       [2] During the Class Period, 19 million shares of Coated Sales stock were
                       outstanding, of which some 12 to 13 million shares were owned by non-
                       insiders of the Company...;
                       [3] Coated Sales stock was held by 1200 shareholders of record;  . . .some 44
                       million shares of Coated Sales were traded, representing an average
                       weekly trading volume of 750,000 shares...;
                       [4]Coated. Sales had 11 marketmakers who issued competing price
                       quotations on the NASDAQ system..
                       [5) Coated Sales was the subject of substantial interest by analysts. At
                       least 15 research reports on the Company were issued, from July 1987
                       through June 1988.
                 Id, at 1283n.30.
                      43 The court noted earlier in its opinion that

                       [t]o be eligible to use Form S.3 in connection with an equity offering, an
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              2004]        LESS THAN EFFICIENT CAPITAL MARKETS                                91

              Form S-.3 eligibility important, and weighing in favor of market
              efficiency, as the concept behind using the document to fulfill
              disclosure obligations through "integration" or "incorporation by
              reference" expressly assumed an underlying "efficient market"
              for the security as issue. The court here quoted the SEC's
              pronouncement that:
                  Under the proposed registration statement framework,
                  registrants would be classified into three categories: (1)
                  companies which are widely followed by professional analysts;
                  (2) companies which have been subject to the periodic reporting
                  system of the Exchange Act for three or more years, but which
                  are not widely followed; and (3) companies which have been in
                  the Exchange Act reporting system for less than three years.
                  The first category would be eligible to use proposed Form S-3,
                  which relies on incorporation by reference of Exchange Act
                  reports and contains minimal disclosure in the prospectus. The
                  form is predicated on the Commission's belief that the market
                  operates efficiently for these companies, i.e., that the disclosure
                  in Exchange, Act reports and other communications by the
                  registrant, such as press releases, has already been
                  disseminated and accounted for by the marketplace.
                  Proposed Form S.3 recognizes the applicability of the efficient
                  market theory to the registration statement framework with
                  respect to those registrants which usually provide high quality
                  corporate reports, including Exchange Act reports, and whose
                  corporate information is broadly disseminated, because such
                  companies are widely followed by professional analysts and
                  investors in the market place. 45
                   So, as the court noted in Cammer, the Form S-3 filing
              requirements inherently presumed some measure of market
              efficiency, through disclosure obligations and information
              dissemination, which breed both analyst coverage and an
              investor following.


                    issuer must, among other things, have been filing reports under the
                    Exchange Act for at least thirty-six months and either have outstanding
                    $150 million of voting stock held by non-affiliates or $100 million of such
                    stock outstanding coupled with an annual trading volume of three million
                    shares per year.
              Id. at 1271 n.5.
                   44 Coated Sales was not apublic filer for at least 36 months and thus was not

              eligible to use Form S.3. See id. at 1285.
                   45 !d. at i2S4-85 (quoting Exchange Act Release No. 6331, 46 Fed. Beg. 41,902
              (Aug. 13, 198 1) (emphasis omitted.
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                  92                      ST. JOHN'S LAWRE VIEW                        [Vol.78:81

                  2.        Average Weekly Trading Volume
                      Relying in large part on previous academic analysis of what
                 constitutes an "open" or "developed" market, 46 the court next
                 looked to other factors that it found relevant to showing that a
                 stock traded in an open and developed market. One factor that
                 the court felt that the plaintiffs could have alleged was the
                 existence of "an average weekly trading volume during the class
                 period in excess of a certain number of shares." 47 According to
                 the court, the existence of an actively traded market, as
                 evidenced by alarge weekly volume of stock trades, indicates an
                 "efficient market" fostered by "significant investor interest," thus
                 implicitly indicating the likelihood that trades are in fact being
                 executed due to "newly available or disseminated corporate
                 information." 8

                 3.         Analyst Coverage
                      According to the Cammer court, the existence of asignificant
                 number of securities analysts would imply the financial
                 information and other disclosures concerning Coated Sales were
                 reviewed by investment professionals, who would make buy and
                 sell recommendations to client investors. In this way, the court
                 stated that the price of Coated Sales stock "would be bid up or
                 down to reflect the financial information" and other information
                 regarding Coated Sales. 49

                 4.         Existence of Market Makers and Arbitrageurs
                     Existence of market makers and arbitrageurs would,
                 according to the court, "ensure completion of the market
                 mechanism" by trading stock soon after disclosure of "company
                 news and reported financial results" and thus "[drive' it to a
                 changed price level." 50




                       46See id. at 1286 n.3ö.
                        ' id. at1286. Lawyers had previously surmised about the importance of this
                 element. See BROMBERG, supra note 7, at §8.6(641)("Turnover measured by
                 average weekly trading of 2% or more of the outstanding shares would justify a
                 strong presumption that the market for the security is an efficient one; 1% would
                 justify asubstantial presumption.").
                      48 See Cammer, 711 F. Supp. at 1286.
                      49 Id.

                      50 Id, at1286-87.
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             2004]        LESS THAN EFFICIENT CAPITAL MARKETS                                   93

             5.   Price Reaction to Company-Specific Information
                 Finally, the Court indicated that in asserting an efficient
             market, a plaintiff should offer empirical proof linking
             "unexpected corporate events or financial releases" to immediate
             change in the stock price. 5'

             B.   Recapping Cammer
                   Though placing great weight on the filing of aForm S-3, the
             Cammer Court set forth a series of other factors that lack
             objective guidelines for other courts to follow. Perhaps this was
             due to the lack of information it was presented by the plaintiffs
             in Cam mer. 52     Perhaps it was also due, as Judge White
             suggested in his dissent in Basic, to the court being ill-equipped
             to determine and analyze the fundamentals of market efficiency;
             i.e., in the court's view, "how many" analysts were needed to
             ensure that information concerning a company finds its way,
             through buy and sell recommendations, 53 into the price of a
             company's stock, and "how many" market makers were needed to
             ensure the market's "swift" incorporation of company news into
             the price of a company's stock. 54 We also note that though the
             court considered the reaction of a company's stock price to
             company specific news, the "essence" of market efficiency, 55 it
             provided no guidance to practitioners as to how to show—or to
             show the absence of—this fact when attempting to prove, or
             disprove, market efficiency. We see below that the lack of
             objective "market efficiency" criteria has caused courts to vary
             greatly in their approach to arguments for and against market
             efficiency.




                  61 Id. at 1287 (remarking further that such is both central to "an efficient
             market and the foundation for the fraud on the market theory").
                  62 See id. In fact, given its guidelines and "some" evidence produced by the

             plaintiffs, it denied the auditor's motion to dismiss, finding a "genuine issue of
             material fact concerning the character of the market for Coated Sales, stock." See id.
             at 1287.
                  33 See, e.g., Cheney v. Cyberguard Corp., 211 F.R.D. 478, 493-94 (S.D. Fig.

             2002) (discussing court decisions addressing "how many" analysts covering a
             particular stock constituted a"substantial number" of analysts as elaborated upon
             by the Cammer court).
                   ' See id. at 494 (discussing the relevance of the existence of market makers to

             the market efficiency analysis).
                  55 See Cammer, 711 F. Supp. at 1287.
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                  94                           ST. JOHN'S LAWREVIEW            [Vol.78:81

                  C.        Cases Since Cammer
                       Courts that have engaged in a market efficiency analysis
                  since Cam mer can be characterized as generally falling into two
                  schools of thought, neither of which is totally appropriate given
                  the effect that the presumption of reliance has on whether or not
                  a securities class action gets certified as a class. This article
                  refers to these categories as follows: (1) The "Let's Deal with It
                  Later" Approach; and (2) The "Subjective Guidelines Sort of Like
                  Cammer" Approach. Without tongue in cheek, this article
                  discusses each of these in turn.

                  1.        The "Let's Deal with It Later Approach"
                       The "Let's Deal with It Later Approach" looks at the issue of
                  market efficiency as a "pleading" one, rather than as a "burden
                  of proof' one. Demonstrative of this approach is the decision of
                  the Court of Appeals for the Third Circuit in Hayes v. Gross. 56
                  More often than not, this approach is seen at the "motion to
                  dismiss" phase of a securities case. On occasion, however, it
                  sometimes arises on the plaintiffs' motion for class certification.
                  In Hayes, shareholders of Bell Saving Bank ("Bell") brought suit
                  against its former directors and officers under section 1.0(b) of
                  the 1934 Act alleging that they knowingly or recklessly
                  misrepresented the financial and operating condition of Bell,
                  which later fell under supervision of the Resolution Trust
                  Corporation. 57    In their motion to dismiss, the defendants
                  claimed, among other things, that the plaintiffs had not alleged
                  either direct reliance on the alleged misrepresentations or "facts
                  sufficient to support a 'fraud-on4he-market theory.' "         Given
                  the procedural stage of the case, the court noted that the
                  "question on a motion to dismiss is not whether plaintiff has
                  proved an efficient market, but whether he has pleaded one." 59
                       In this regard, the plaintiffs' complaint pled the following:
                       [T]here was an open, efficient, impersonal and well developed
                       market for the trading of shares of Bell wherein the market
                       price reflected publicly disseminated thlormation[;]..,. the
                       average weekly trading volume for Bell stock was
                       approximately 38,000 shares;,. Bell stock was listed on the.

                            982 F.2d 104 (3d Cir. 1992).
                       67   See id. at 105-06.
                            Id. at 107.
                       59   Id.
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             2004]        LESS THAN EFFICIENT CAPITAL MARKETS                                     95

                 NASDAQ/National Market System, which gave investors access
                 to up-to-the-minute information, including real time prices;.
                 and Bell was actively followed during the class period by at
                 least five market analysts whose reports were widely
                 disseminated to the public. 60
                  On this set of the facts, the court found, without any further
             discussions, that the plaintiffs' complaint alleged an efficient
             market. 6'
                  In Feliman v. Electro Optical Systems Corp., 62 the court
             appeared to focus on the C'amrner factors even more sparingly.
             In that case, the court discussed the plaintiffs' allegations of
             reliance in the course of deciding the defendants' motion to
             dismiss. In support of the argument that they were entitled to
             rely on the fraud-on-the-market theory, the plaintiffs apparently
             alleged only that "during the Class Period, millions of shares of
             EOSC stock were actively traded on the Over-The-Counter
             Bulletin Board?       Based on this sole allegation 1the court held
                                   "63


             that plaintiffs had sufficiently pleaded that EOSC traded in an
             "open and developed market." 64
                  Finally, in In re Nortel Networks Corp. Securities
             Litigation, 65 the Court granted plaintiffs' motion for class
             certification over the opposition of the defendants, who argued,
             among other things, that the market for the defendant issuer's
             stock "was not efficiently driven by fundamental value, and that
             is the death knell to application of the fraud-on-the-market
             theory." 66   Rejecting the defendants' request to separately


                 60 Id.
                 61 J; see Walsh v, Chittenden Corp., 798 F. Supp. 1043, 1051 (D. Vt. 1992) (in
             denying defendants motion to dismiss, the court found that plaintiffs had pled
             reliance on the fraud on the market theory by alleging that 'Chittenden's, shares
                                                                             U


             have traded on the public, efficient and national market known as [the) NASDAQ
             National Market System" and that it "filed periodic public reports and [had a]
             trading volume during the class period [that] comprised over two million shares)
             (citations omitted); Seidman v. Am. Mobile Syst., Inc., 813 F. Supp. 323 (E.D. Pa.
             1993) (motion to dismiss denied in part because complaint alleged an efficient
             market).
                 52 98 Civ. 6403, 2000 U.S. Dist. LEXIS 5324 (S.D.N.Y. Apr. 25. 2000).
                 63 rd. at *37 (citations omitted).
                 64 Id. Similarly, in In re Rentway Securities Litigation, 218 F.R.D. 101, 118
             (W.D.Pa. 2008), the Court granted the plaintiffs' motion for class certification based,
             in large part, upon Reatway's status as aNew York Stock Exchange listed company.
             No discussion was made of the Cammer factors.
                  6 01 Civ. 1855, 2003 U.S.Dist. LEXIS 15702, S.D.N.Y. Sept. 8, 2003
                 66 Id. At*14.
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                  96                         ST. JOHN'S LAW REVIEW                             [Vol.78:81

                  determine whether or not the plaintiffs were entitled to rely on
                  the fraud on the market presumption, the Court (without any
                  discussion of the Cammer factors) granted class certification,
                  noting that "[T]he parties have been afforded "substantial"
                  opportunity to present their respective points of view." 67

                  2.        The "Subjective Guidelines Sort of Like Cammer" Approach
                       This is perhaps the more interesting subset of how courts
                  view market efficiency arguments made by the parties to a
                  securities fraud lawsuit. Either because the record before them
                  is incomplete, at best because the litigants are uncertain as to
                  what factual showings need be made to prove, or disprove, that
                  the stock at issue traded efficiently during the class period, or
                  because courts themselves are uncertain as to which of the
                  Cain mer factors are more important than the others, there exists
                  alarge body of post-Basic, post-Cammer case law that is all over
                  the map. This article does not place fault, but rather describes
                  some of these cases to set forth the issue at hand: the need for
                  some definable, acceptable test of market efficiency that would
                  help a court find that plaintiffs are truly entitled to a
                  "presumption of reliance" in their securities fraud case.
                       Demonstrative of this approach is the court's decision in
                  Blatt u. Muse Technologies, Inc. 68      In Blatt, the plaintiffs,
                  shareholders of Muse Technologies, Inc. ("Muse"), brought
                  section 10(b) claims against Muse, its former chairman, and its
                  President and CEO, alleging that the defendants misrepresented
                  the company's financial condition during the class period. 69 In
                  their motion to dismiss the plaintiffs' amended complaint, the
                  defendants called into question whether the plaintiffs were
                  entitled to rely on the fraud-on-the-market theory's presumption


                       67 Id. at  17,. Though it is not dear from its decision, the court apparently sided
                  with plaintiffs' argument that it need not delve in the merits of the defendants'
                  arguments regarding market efficiency at this stage of the proceeding, finding those
                  arguments were questions of fact "that must await for resolution at trial." Id. at 16;
                  but ace, Kirkpatri   ck v Bradford, 827 F2d 718, 722 (11th Cir . 1987) (coming to the
                  opposite conclusion that "a court may look beyond the allegations of the complaint
                  in determining whether amotion for class certification should be granted."). Thus,
                  the Court apparently felt it appropriate to continue to rely on the allegations of the
                  plaintiffs' complaint that all members of the class relied upon Defendants' allegedly
                  "deceptive and materially false and misleading statements to the investing public,"
                  Sec Id. at *3, *1718
                       65   No. 01-11010-BPW, 2002 U.S. Dist. LEXIS 18466 (D. Mass. Aug. 27, 2002).
                       69   Id. at *23
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              2004]        LESS THAN EFFICIENT CAPITAL MARKETS                                    97


              of reliance. The defendants claimed that the timing of the
              plaintiffs' stock purchases demonstrated their indifference to the
              "integrity" of the price of Muse stock. The defendants also
              questioned the "openness and efficiency of the market on which
              Muse stock traded." 7°
                   After deferring on the former question, the court converted
              the later question into a "particularized inquiry" into whether
              the Muse stock traded efficiently during the class period, using
              the Cammer factors as guidelines!' or at least it made a
              reasonable approximation of using those factors.
                   The court first noted that the weekly trading volume for
              Muse stock during the class period of 234,500 shares (1.8% of
              Muse's total outstanding shares) supported a finding of market
              efficiency. Here, the court noted Caminer's guidance that an
              "average weekly trading [volume] of two percent or more...
              would justify astrong presumption' of market efficiency 72
                                                              "




                   Though an analysis of the second and fourth Cammer factors
              appeared to weigh against a finding of market efficiency, 73 the
              court instead jumped to the third Cammer factor, noting that the
              plaintiffs alleged "numerous financial institutions as market
              makers." 71 The court's view of the price reaction of Muse stock to
              news and corporate events seems at odds with the Cammer
              court's discussion of the importance of this factor, perhaps
              because of the anecdotal nature of the evidence presented. The
              opinion stated:
                  Similarly, I do not consider a finding of market efficiency
                  rendered necessary by the fact that the amended complaint


                   °  See id. at *44_45
                  "I  Id. at *45_46
                   72 Id. at *47 (quoting Cammer v. Bloom, 711. F. Supp. 1264, 1286 (D.N.J. 1989).
                    . See id, at *4745
                   73                      As to the second factor, the number or market analysts
              following Muse, the court noted without much comment that "the lead plaintiffs do
              face some difficulty in meeting the second Cammer factor           ...   The amended
              complaint alleges that only Josephthal covered Muse's stock, and further admits the
              relationship not to have been a fully independent one." Id. (internal citations
              omitted). As to the fourth Cammer factor, the eligibility to use Form 5-3, the court
              gave no weight to Muse's ineligibility to use the Form S-3 because it "was not timely
              with its necessary filings," stating that Cammer "expressly exempts
              ineligibility
                          . . . because of timing factors." Id. at *47 (internal citations and quotes
              omitted) Here, the Muse court misread Camrrzer . The Commer court rieutralu'ed the
              Form S.3 factor in its decision, not because of any failure of Coated Sales to timely
              file its reports (like Muse), but because it had not been filing publicly for the
              requisite 36 months.
                    4 Id. at *47
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                  98                      ST. JOHN'S LAWREVJEW                            [Vol.78:81

                       successfully alleges only two instances that might demonstrate
                       "immediate response" of Muse's stock price to "unexpected
                       corporate events or financial releases," namely the short-lived
                       rise in the immediate aftermath of Josephthal's May 1, 2000
                       "Buy" recommendation, and the steady decline following Muse's
                       disclosures in its February 2]., 2001 press release and filing
                       announcing results of the first quarter of [the] fiscal year 2001.
                       In particular, Ido not consider the balance in favor of finding
                       market efficiency to be overturned by the relatively undramatic
                       performance of Muse's stock in the aftermath of the company's
                       disclosures in its press release and filings announcing results
                       for fiscal year 2000. 75
                     Thus, based almost entirely on Muse's weekly trading
                 volume and the number of market makers in Muse's stock, the
                 court found that the defendants failed to overcome the
                 presumption of plaintiffs reliance on market integrity in trading
                 Muse stock. 76
                      In In re 2TheMart.corn Securities Litigation, 7 the court
                 relied almost exclusively on the alleged reaction of the
                 defendants' stock to corporate news and events to conclude the
                 plaintiffs could rely on the fraud on the market's presumption of
                 reliance. 78 The court noted several instances in which the
                 plaintiffs established a "cause and effect" relationship between
                 company disclosures and resulting movements in stock price. 79
                      Interestingly, the price movements of the defendants' stock
                 were rapid, but also often extreme. For example, when the
                 defendants announced that they had received $1.7 million in
                 funding, that their web-site was in "'final development," and
                 that they expected a second quarter launch date, the stock
                 climbed during the course of three days from $3.50 per share on
                 January 18, 1999, to $8.50 on January 19, 1999, to ahigh of $50
                 per share on January 20, 1999, then closing at $21.50 per
                 share. 8° Furthermore, in response to public criticism, on
                 January 27, 1999, the defendants issued a release "touting the


                       75Id. at *4549 (citations omitted).
                       76Id. But see Binder v. Gillespie, 184 F.3d 1059. 1065 (9th Cir. 1999) (noting
                 that evidence of the presence of market makers and arbitrageurs only was
                 insufficient as amatter of law to deem the market for the stock at issue efficient).
                       77114 F. Supp. 2d 955 (C.D. Cal. 2000).
                       ' Id. at 964-65. The stock of the defendant, an internet-based company, traded

                 on the Electronic Bulletin Board. Id. at 958.
                      " Id. at 964-65.

                     8 Id. at 964
                       0
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             2004]         LESS THAN EFFICIENT CAPITAL MARKETS                99

             abilities and experience" of one of the individual defendants and
             noting that they had "secured funding for the final development
             of [their] website," and the stock price rose from aprice that day
             of $10.875, to a high of $17, before closing the following day at
             $16J25. 8' Indeed, the court could have viewed the first of these
             price movements as "volatile" in nature, which may have
             warranted a different, and less positive outcome for the
             plaintiffs. 82
                  In Serfaty v. International Automated Systems, Inc.,P the
             plaintiffs brought suit against International Automated
             Systems, Inc. (lAS) and its president for securities law .
             violations. 4 On plaintiffs' motion to certify aclass of purchasers
             of lAS, the defendants challenged the plaintiffs' reliance on the
             fraud on the market theory, alleging that common questions of
             law with respect to reliance did not predominate over individual
             issues of reliance. The court applied each of the Cammer factors
             to find that lAS stock did not trade in an efficient manner during
             the class period. 115 The court's discussion of two of the factors is
             worthy of discussion.

             a.    Average Weekly Trading Volume
                  The plaintiffs' expert in Serfaty here presented evidence that
             lAS was actively traded on the Over-the-Counter Bulletin Board
             during the class period based on the total number of individual
             trades and the total trading volume. 86 The defendants' expert
             challenged plaintiffs' conclusion, noting the small float for lAS's
             stock. This expert also suggested that the fact that lAS trading
             volume exceeded the average daily volume for OTC Bulletin
             Board securities was not as important as the plaintiffs' expert
             indicated. 87 Despite the evidence proffered by plaintiffs, the
             court opined that the Cam mer factor of large weekly trading
             volume did not tip the balance towards concluding that lAS's
             stock traded in an efficient market. 88



                   ' Id.
                  82 See supra text accompanying note 16,
                  93 180 F.R.D. 418 (D. Utah 1998).

                     Id. at 419.
                  '  See id. at 420-23.
                  86 Id. at421.

                  87 Id.

                  &4 Id. at 422.
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                  100                     ST. JOHN'S LAW RE VIEW                        [VoL78:81


                  b.        History of Immediate Movement of Stock Price
                      The court noted that the immediate movement of the stock
                 price was the factor under which the plaintiffs had the strongest
                 argument that lAS traded in an efficient market during the class
                 period. Plaintiffs presented evidence that the price of lAS stock
                 increased on June 10, 1997, as a result of an lAS press release
                 touting lAS technology, and decreased on June 28, 1996, when
                 the defendants failed to unveil their technology. 89 Defendants
                 countered with evidence that the price reactions of lAS stock
                 were not consistent with an efficient market, 90 In fact, the court
                 itself noted the following:
                       Examination of the OTC Daily Trading Summary offered by
                       Defendants.,. shows that throughout the class period, the
                       price of MS shares fluctuated. For example, on May 22, the
                       price closed at $36.25; the following day, it rose to $50.00.
                       Similarly, on May 30, the price closed at $54.00; yet by June 7,
                       the price had decreased to $34.00. Plaintiffs offer no specific
                       evidence that these, and other significant changes in the price,
                       were in response to information about LAS. The far more likely
                       conclusion is simply that the price history of lAS [stock] was
                       volatile. [Defendants' expert] calculated the standard deviation
                       of lAS's stock return, awidely-used measure of volatility, and
                       found it to be 13%, which he concluded was 'relatively high.'
                       Consideration of all the evidence on this factor does not support
                       afinding of an efficient market,. 9'
                      Finally, the court in Krogman u. Sterritt, 92 considered both
                 the rammer factors and several others in denying the plaintiffs'
                 motion for class certification. 93 The court found several factors
                 weighed against finding an efficient market for the defendant's
                 stock, including a low weekly trading market, a li m it ed number
                 of analysts following such stock, and afailure by the plaintiffs to
                 sufficiently demonstrate a relationship between the defendants'
                 stock's price movements and news disclosures. 94

                        Id.
                       94
                        Id, at 422-23.
                       00


                      1 Id. at 423 (internal citations omitted),

                     02 202 F.R.D. 467 (N.D. Tex. 2001).
                     93 Id. at 474-78, 480.
                     94 Id. at 475, 477. As to the price reaction of the defendants' stock, the
                 defendants' expert "calculated the standard deviation of [the defendant's] stock
                 return, a widely used measure of volatility, and found the median standard
                 deviation for weekly trading.... to be twelve percent, which he concluded was
                 highly variable" and based upon this evidence, he found "very little relationship
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             2004]         LESS THAN EFFICIENT CAPITAL MARKETS                              101

                 In addition, the court noted that economic theory includes
             other possibly relevant factors for determining whether a stock
             trades in an efficient market, including market capitalization,
             bid-ask spread, and float 95

             c.    Market Capitalization
                  The Krogm.an court stated that "[m]arket capitalization
             may be an indicator of market efficiency because there is a
             greater incentive for stock purchasers to invest in more highly
             capitalized corporations." 96
                  The defendant's expert found that the market capitalization
             of the defendant was in the top sixty percent of asample group. 97
             Thus, the court found that this factor "weigh[ed] slightly in favor
             of adetermination of market efficiency." 98

             d.    Bid-Ask Spread
                  The court noted that the bid-ask spread is "the difference
             between the price at which investors are willing to buy the stock
             and the price at which current stockholders are willing to sell
             their shares.     A large bid-ask spread is indicative of an
             inefficient market, because it suggests that the stock is too
             expensive to trade."O On this point, the defendant's expert
             concluded that the defendant's stock "had a median bid-ask
             spread of approximately 5.6% of its closing price, [which was] in
             the highest quartile of the sample used in his study."°° The
             court found that the bid-ask spread tends to indicate an
             inefficient market. 101

             a.    Float
                  The Krogman court also found that, because of the
              defendant's relatively low float—"the percentage of shares held




              between information and [the defendants'] stock price movements." Id. at 477 ri.13
              (internal citations and quotes omitted).
                  93 Id. at 477-478.
                    6 Id. at 478,
                    7 Id.

                  as Id.

                   '° Id.

                       Id.
                  '°' id.




                                                                                                   I
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                  102                    ST. JOHN'S LAW REVIEW                       [Vol.75:81


                 by the public"—this factor disfavored a finding of market
                 efficiency. 102



                 D.         Recapping Cammer's Progeny
                       What can Cammer's progeny tell us in terms of the
                  consistency of the federal district courts' analysis of market
                  efficiency and the ultimate factors which are crucial to any
                  market efficiency determination? Unfortunately, the answer
                  may be, "not much."
                       Depending on which approach a court takes, and the
                  procedural posture of the particular case, most courts will come
                  to very individual conclusions concerning whether a particular
                 stock traded in an efficient manner. Some courts place weight
                 on the existence of market makers, while others do not. Again,
                 while some courts place great weight on the weekly trading
                 volume of astock, other courts gloss over thi s f
                                                                 ac t
                                                                    or or defer it to

                 another day. Finally, some courts give great weight to ashowing
                 that there is a cause and effect relationship between the
                 announcement of company-specific news and the price of a
                 particular stock. On the other hand, some courts, despite some
                 evidence of a cause and effect relationship, find it important to
                 understand whether or not the stock fluctuated or behaved in a
                 volatile manner. The lack of readily definable factors that might
                 show market efficiency has truly created a massive hodgepodge
                 of cases and outcomes.
                      Given this disparity in how courts view market efficiency, it
                 is no wonder that many plaintiffs and defendants are at a loss
                 when it comes to establishing or rebutting the fraud on the
                 market theory's presumption of reliance.        Perhaps what is
                 needed is areturn to the basics.

                            III. EFFiciiT MARKETS PARADIGM FOUND AND LOST

                 A.     Efficient Markets in Theory
                     The concept of the Efficient Markets Hypothesis (EMH) is
                 generally traced back to a 1970 academic article by Eugene F.
                 Farna. 103 An efficient market is defined as one in which all


                      102   Id.
                        See Eugene F. Farna, Efficient Capital Markets: A Review of Theory and
                      102
                 Empirical Work, 25 J. PIN. 383 (1970).
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              2004]        LESS THAN EFFICIENT CAPITAL MARKETS                               103

             information of a certain type is quickly and properly
             incorporated into stock prices.'04 The most sweeping version of
             the EMH is the strong form, which argues that all information,
             public and private, would be incorporated into stock prices. 105
             This version is generally held not to be true, 106 and, if it were,
             insiders trading on private information would not be expected to
             do better than the average market participant since that
             information would already be incorporated into the stock price.' 07
             The next version is the semi-strong form, which posits that all
             public information is incorporated into stock prices.' 08 The final
             version is the weak form, which posits that all previous stock
             prices, which are necessarily a subset of all public information,
             are already incorporated into current stock prices- 109
                  The main implication of the EMH, when it holds, is that an
             investor cannot earn an above-average return by using stale or
             previously known information. For example, if some information
             entered the market on Monday at 2 p.m., the effects of that
             information would be fully incorporated into the stock price
             immediately thereafter (or, at the least as quickly as the market
             can process the information).' 10 The information would tell the
             market nothing about future stock price changes. 111 Consider
             the following scenario: suppose that it was well accepted that the
             Monday announcement caused a stock to rise from $20 to $25
             and that somehow the general market belief for the next day or


                  °'   See id. at 383, 409-413.
                  105  See id.
                   106 See id. at 409-410.
                   '   Thus, it is implicit in relevant statutory law and court decisions finding
              liability for insider trading that both legislatures and courts reject strong form
              efficiency. See Jonathan R. Macey & Geoffrey P. Miller, Good Finance, Bad
              Economics: An Analysis of the F'raud-on-the.MOrket Theory, 42 STAN. L. REV. 1059,
              1078-79 (1990) (noting that the Supreme Court has "unambiguously rejected the
              strong form").
                   108 See Farna, supra note 103, at 383.
                   109 See id.
                   110 Some EMH purists would argue that much of the incorporation occurs

              within five or ten minutes after an announcement. See, e.g., James M. Patell &
              Mark A. Wolfson, The Intraday Speed of Adjustment of Stock Prices to Earnings and
              Dividend Announcements, 13 J. FIN. ECON. 223 (1984) (discussing the behavior of
              stock prices throughout the day and how this behavior is affected by earnings and
              dividend announcements).
                   11 Technically, the information would say nothing about the average level of

              future stock price changes. Certainly some information, such as that acompany will
              hear about whether it is awarded a large government contract in a week, will
              provide information about future volatility.
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                 104                 ST. JOHN'S LAW REVIEW                [Vol.78:81

                 so was that this information would cause the stock to rise to $30
                 by Thursday. In that case, it is necessary to ask which holders of
                 the stock are so desperate for cash that they are selling the stock
                 at $25 when it will go up 20% in the next three days? Or,
                 suppose that someone claims that the rise from $20 to $25 would
                 have to be reversed in the next three days. If that were a
                 generally accepted belief, one would have to seriously question
                 what type of investor would actually be buying the stock at $25 if
                 it was going to go down to $20 in the near future. Put simply,
                 once information has been provided to the market, the market as
                 a whole simply cannot expect that information to have an
                 additional effect on a stock at a later point in time; instead, all
                 the effects of the information have to be incorporated into the
                 stock price immediately. If this were not the case, the market
                 would have to have alot of desperate sellers or completely foolish
                 purchasers.
                      Of course, there are some irrational market participants,
                 though not necessarily as foolish as those described above. It is
                 in how these irrational investors are treated that is one of the
                 main distinguishing features between the strongest advocates of
                 the EMIT and proponents of contrary theories that have become
                 the grist of behavioral finance.
                      Advocates of the EMIT recognized that not all investors are
                 rational, but also pointed to three mechanisms that they felt
                 would ensure that the non-rational investors' influence on
                 markets would be minimal. First, while there is one way to be
                 rational, there are numerous ways to be irrational. Therefore,
                 the argument goes, there should be roughly as many irrational
                 investors putting in ill-considered purchase orders for astock as
                 putting in ill-considered sell orders for that stock. On average,
                 these random pressures on a stock would tend to cancel out.
                 Second, in those cases where the irrational traders' behavior did
                 not cancel out, perhaps due to chance, rational investors would
                 take advantage of the opportunity to make a profit. To take an
                 extreme example, suppose that acompany was going to liquidate
                 itself tomorrow and pay out $20 per share in proceeds per share
                 outstanding. Putting aside tax considerations, it is clear that the
                 share price should be $20 today. If irrational investors really
                 wanted to sell this stock and pushed the price down to $19,
                 rational investors would be more than happy to come in and buy
                 up all the outstanding shares at $19 and make a quick $1
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              2004]        LESS THAN EFFICIENT CAPITAL MARKETS                                105


              profit.' 12 In fact, the rational investors would not wait for the
              price to drop much below $20 and would quickly push it back up
              to that level as they overwhelmed the small group of irrational
              investors who by chance happened to be selling the stock. Third,
              to the extent that the irrational investors do succeed in pushing
              this stock price down to $19, they have lost adollar in value that
              they otherwise would have had by not trying to sell. Advocates
              of the EMH argued that over the long run, irrational investors
              could only lose money by picking the wrong prices. Thus, either
              the irrational investors would have no effect on stock prices, or
              they would wind up losing money in their trades and remain
              restricted to being a very minor force in the market as they
              either become impoverished or realize that playing the stock
              market is not for them.

              B.   The Correspondence Between the Academic Efficient Markets
                   Definition and the Courts' Decisions of Whether aMarket Is
                   Efficient
                   Evidence of market efficiency usually focuses on the
              conditions under which the Efficient Market Hypothesis holds
              and whether the defendant's security (subjectively) meets these
              conditions. Neither the definition nor the acceptance of market
              efficiency have been raised as issues in the bulk of legal
              academic literature. 113
                   The traditional view is that the possibility of arbitrage,
              results in market efficiency. Specifically, an efficient market is
              assumed to arise when: (1) securities are auctioned in an honest
              and competitive manner among investors; (2) transaction costs


                   112 More generally, the rational investors might go long the individual stock

              and short an index, or vice versa, so that they would profit when the stock pi-ice
              returned to its k proper level relative to the index. This type of hedging is done to
              help protect arbitrageurs against broad industry or market movements, which
              would tend to cancel out by being long (short) astock and short (long) an index of
              similar stoëks.
                   113 The initial law review article on the subject was The Measure of Damages in

              Rule JOb5 Cases Involving Actively Traded Securities, 26 STAN. L. REV, 371, 371,
              394-95 (1974) (attempting "to determine an appropriate measure of damages in
              Irlule lOb.5 suits brought by parties claiming injury from market transactions in an
              actively traded stock"). At that time, the definition of efficient markets was in its
              formative stages. See Fama, supra note 103, at 383-85, 387-88; Eugene F. Fama et
              al, The Adjustment of Stock Prices to New Information, 10 IN'TL Eco\ REV. 1, 1
              (1969). Later articles cited the more developed formulation in Eugene Fama's
              textbook, See EUGENE F. FAMA, FOUNDATIONS OF FINANCE 133-37 (1976).
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                  106                      ST. JOHN'S LAW RE VIEW                            [Vol.78:81

                 are small (for both long and short positions); and (3) there are a
                 large number of sophisticated investors with access to public
                 information.'"       These conditions are presumed to foster
                 equilibrium securities prices that respond rapidly and rationally
                 to new public information.
                      As we noted above in our discussion of Cammer u. Bloom, in
                 securities litigation, objective evidence with subjective guidelines
                 is usually presented to support a claim that the market is
                 effcient. 115 The purpose of presenting such data is to determine
                 whether there are large numbers of sophisticated, informed
                 buyers and sellers who are in competition with each other to
                 extract the best return from their trading. Cammer, however,
                 focused primarily on the volume of trading and the number of
                 traders," 6 rather than the cost of trading and the sophistication
                 of investors.     Krogman improved on this reasoning by also
                 focusing on transaction costs like bid-       ask spreads and float.""
                 Nevertheless, there is room for further improvement. It is not
                 enough that there are low transactions costs for long positions—
                 arbitrageurs may have to go short to drive prices to fundamental
                 value.    Furthermore, the presence of many investors is not
                 evidence that the "right" kind of investors are trading, that is,
                 investors who can use risky arbitrage if prices get out of line
                 with value.       Since many mutual funds and pensions are
                 prohibited by law from taking short positions, one should not
                 assume that many investors is synonymous with means many
                 sophisticated investors.
                     The problem with this type of evidence is that, with the
                 possible exception of how the stock price responds to news, it
                 does not show directly whether the market is efficient or that the
                 security itself is priced efficiently. 1113 In other words, courts have


                    114 See RICHARD A. BREALEY & STUART C. MYERS, PRINCIPLES OF CORPORATE

                 FINANCE 285, 298 (1988); see also JONATHAN E. INGERSOLL, JR., THEORY OF
                 FINANCIAL DECISION MAKING 54, 73 (1987); Ray Ball, Mat Do We Know About
                 Stock Market Efficiency?, in A REAPPRAISAL OF THE EFFICIENCY OF FINANCI AL
                 MARKETS 51 (Rui M. C. Guimaraes et al. eds., 1989).
                     115 See Aff, of Norman Poser, Cammer v. Bloom, 711 F. Supp. 1264 (D.N.J.
                 1989); see also Binder v. Gillespie, 184 F,3d 1059, 1064-65 (9th Cir. 1999); Cammer,
                 711 F Supp. at 1285-87.
                     118 See Cammer, 711 F. Supp. at 1285-87.
                     1'7 See Krogxnan v Sterr,tt 202 FR B 467, 478 (N .D. Tex 2001)(finding that
                 the relatively high bid-ask spread and relatively low float of the stock both indicated
                 market inefficiency),
                    118 When EMIt was ascendant in the courts, the controversies in the economics
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              20041        LESS THAN EFFICIENT CAPITAL MARKETS                                  107

              focused mostly on the preconditions for market efficiency, but
              have often downplayed the behavior or performance of the
              security's price. As will be shown, even as the courts were
              establishing these criteria, academic research was showing that
              they were possibly necessary, but certainly not sufficient,
              conditions to prove that astock traded in an efficient manner.

              C.      Challenges to the Efficient Market Hypothesis

              1.    The Empirical Status of the Efficient Market Hypothesis
                   After Basic
                   The EMH reached its peak of respectability in the courts in
              response to the Basic decision during the mid-1990s when,
              ironically, it was facing a difficult challenge in the academic
              literature. Stock market efficiency was no longer apresumption
              among economists. Since the mid-1980s, empirical literature
              had been finding stock market anomalies at an astounding
              pace.' 19

              a.      The Volatility Puzzle
                   The first results of interest occurred several years after the
              fraud on the market theory had been proposed in the legal
              literature and had been accepted in some circuits. LeRoy/Porter
              and Shiller, two sets of authors working independently,
              attempted to show stock return volatility was higher than
              predicted by the efficient market model.' 2°
                   These results cast doubt on whether stock prices accurately
              reflect available information. Under the efficient market model,
              today's stock price equals the expected present discounted value


              literature over whether and how informationafly efficient rriarkets can be defined
              had been largely ignored. See Ball, supra note 114, at 26-55.
                   11 9 See Eric C. Chang & J. Michael Pinegar, Seasonal    uctuations in Industrial
              Production and Stock Market Seasonals, 24 J. FIN, & QUANTITATIVE ANALYSIS 59,
              59 (1989) 'Many researchers document stock market anomalies that challenge the
              efficient markets hypothesis.").
                   120 See Stephen F. LeRoy & Richard D. Porter, The Present-Value Relation.'

              Tests Based on Implied Variance Bounds, 49 ECONOMETRIcA 555, 558 (1981) ("We
              see that based on both aggregated and disaggregated data, stock prices appear to be
              more volatile than is consistent with the efficient capital markets model."). See
              generally Robert J. Shiller, Do Stock Prices Move Too Much to Be Justified by
              Subsequent Changes in Dividends? 71 AM. ECON. REV. 421, 421-36 (1981)
              (suggesting that stock prices are too volatile to accord with the efficient market
              model).
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                  108                       ST. JOHN'S LAWRE VIE,W                           [Vol.78:81


                 of all future dividends.' 2' Research showed that stock prices are
                 more volatile than can be explained by this model. Therefore, it
                 followed that stock prices are based on factors other than or in
                 addition to information about future dividends, i.e., factors
                 besides fundamental value.
                      In response to various critiques, Campbell and Shiller
                 solidified the econometrics of these findings, but left an
                 important conceptual issue in doubt: these volatility tests were
                 actually testing, at the same time, 'a number of hypotheses of
                 which market efficiency is only one.' 22      That is, securities
                 markets could be efficient and Campbell and Shiller could have
                 still found higher-than-expected volatility.         Some other
                 assumptions about the market, such as the behavior of discount
                 rates, could have been wrong. If this were the only research t   o

                 cast doubt on efficient markets, then there would still not have
                 been much reason to question the fraud-on-the-market-theory.

                 b.         Prke Overreaction and Underreaction
                      Another set of empirical results of importance for the fraud-
                 on-the-market theory was in literature on price overreaction,
                 which is more directly related to the central issues in a l0b-5
                 class action,I 2a First, this literature involved the behavior of


                      121 See Stephen F. LeRoy, Efficient Capital Markets and Martingales, 27 J.
                 ECON, LTFERATIJRE 1583, 1584 (1989). This was originally shown for futures
                 markets. See Paul A. Samuelson, Proof That Properly Anticipated Prices Fluctuate
                 Randomly, 6 INDUS. MGMT. REV. 41, 41-49 (1965). Samuelson then restated the
                 result for stock prices and, recently, applied the same concept to land prices. For the
                 stock price version, see Paul A. Samuelson, Proof That Properly Discounted Present
                 Values of Assets Vibrate Randomly, 4 BELL J. ECON. & MGMT. Sci. 369, 369-74
                 (1973).
                      122 There were several econometric critiques, but the most important article
                 was probably Robert C. Merton, On the Current State of the Stock Market
                 Rationality Hypothesis, in MACROECONOMICS AND FINANCE: ESSAYS IN HONOR OF
                 FE.AI4CO MODIOLIANI, (Stanley Fischer et al. eds., 1987). See generally John Y.
                 Campbell and Robert J. Shiller, The Dividend-Price Ratio and Expectations of
                 Future Dividends and Discount Factors, in REVIEW OF FINANCIAL SflJtllES 195-228
                 (Michael Brennan ed., 1988). Several authors have commented on the problem of
                 joint hypothesis tests when attempts are made to test the efficient markets
                 hypothesis. See Eugene F. Fame, Efficient Capital Markets: II, 46 J. FIN., 1575,
                 1575-1617 (1991) [hereinafter Efficient Capital Markets I1J(MAmbiguity about
                 information, and trading costs is not.    ,,  the main obstacle to inferences about
                 market efficiency. The joint-hypothesis problem is more serious?').
                      123 See, e.
                                g.,Rom M,ichaely et al, Price Reactions to Dividend Initiations and
                 Ornmissions: Overreaction or Drift?, 50 J. FIN. 573, 574 (1995) (discussing studies
                 regarding price performance following overreaction by the market).
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              2004)        LESS THAN EFFICIENT CAPITAL MARKETS                                   109

             stock prices after a steep decline as might happen, say, when
             there is an alleged corrective disclosure.              Second, the
             overreaction literature used atechnique, called the event study,
             that avoided some of the problems encountered by the other tests
             of market efficiency. 124 The event study methodology has been
             suggested in the legal literature to determine materiality and
             estimate damages in securities cases. 125
                  It is useful to divide the overreaction literature into long-run
             and short-run price reaction studies.         The long-run studies
             created portfolios of "losers"—stocks whose past performance has
             been near the bottom—and tested whether these portfolios
             outperform the market.          These studies typically examined
             monthly returns over long, e.g., three-year, time horizons. The
             initial studies, associated with DeBondt and Thaler, showed that
             such portfolios did outperform the market.' 26 These results were
             consistent with the findings of mean reversion described above.
             A series of articles by Chan and Zarowin, however, showed that
             these results might also be explained by changes in the risk of
             the portfolios or by the well-known size 127 and January' 21 effects
             on stock returns.' 29


                  124 See Efficient Capital Markets II, supra note 122, at 1602 CEvent studies are
             the cleanest evidence we have on efficiency (the least encumbered by the joint-
             hypothesis problem).").
                  126  See In re Seagate Technology II Sec. Litig., 843 F. Supp. 1341 (N.D.Ca1.
             1994) There the court accepted some of defendants' event studies and disnussed
             certain claims on that basis, but ruled that defendants' other event studies were
             inadequate and denied their request for summary judgment with regard to those
             issues. The court also found plaintiffs' event studies lacking and therefore denied a
             cross-motion for summary judgment. Id. at 1368; sEe also fn re Executive Telecard,
             Ltd. Sec. Litig., 979 F. Supp 1021, 1025-27 (S.D.N.Y. 1997) (ruling that expert
             witness's testimony was inadmissible for failure to conduct an event study)
             Goldkrantz v. Griffin, No. 97 CIV. 9075, 1999 U.S. Dist. LEXIS 4445, at *13_15
             (S D NY Apr. 6 1999) (granting summary judgment based on plaintiffs failure to
             contest defendants' event study analysis).
                  '-a" See Werner F. M. De Bondt & Richard Thaler, Does the Stock Market
             Overreact?, 40 J. FIN., 793, 799 (1985); Werner F. M. De 13ondt & Richard H. Thaler,
             Further Evidence on Investor Overreaction and Stock Market Seasonality, 42 J. FIN.,
             557, 571 (1987).
                  12? The size effect refers to the then well-known statistical fact that returns to

             portfolios of small firm stocks are greater than returns to portfolios of large firm
             stocks.
                  128  The January effect refers to the then well-known statistical fact that returns
             during the typical January are higher than returns in other months.
                 129 See K. C. Chan, On the Contrarian Investment Strategy, 61 J. Bus. 147, 148

             (1988) (proposing that "the risks of winner and loser stocks are not constant over
             time"); Paul Zarowin, Does the Stock Market Overreact to Corporat            e Earnings
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                  110                      ST. JOHN'S LAWRFJVIEW                            [Vol.78:81


                       The results based on short-term periods, i.e., usually daily
                  returns over the period of a month or more, have provided
                  evidence of both overreaction and uriclerreaction. For example,
                  Zarowin, in the last of the series of his articles, showed
                  significant daily price overreaction (return reversals) within one
                  month.' 3° These results still obtained after controlling for the
                  size and January effects.      Also important was the work of
                  Bremer and Sweeney who found that if astock price drops, say,
                  10 percent on any given day, then it can be expected to retrace a
                  market-adjusted 6 percent of its price (60 percent of the price
                  drop) over the next 29 trading days,lSt This result occurred even
                  alter adjusting for reasonable variations in risk. These two
                  research efforts were consistent with other findings that stocks
                  with abnormal one day returns reversed direction in subsequent
                  days. 132 They were also consistent with the results of Lehmann,
                  who showed that an arbitrage strategy of buying losers and
                  selling winners each week will net substantial short-run profits
                  even after accounting for transaction costs. 1 'On the other hand,
                  some studies of stock price reactions to news such as earnings
                  announcements provided evidence that stocks had an initial
                  reaction to an announcement and then kept moving in that same
                  direction for several weeks.' 34 This underreaction phenomenon
                  is not limited simply to news events, but was also noted in


                  Information? 44 J. FIN. 1385, 1386 (1989) (suggesting that "the overreaction to
                  earnings phenomenon is another manifestation of the size phenomenon"); Paul
                  Zarowin, Size, Seasonality and Stock Market Overreaction, 25 J. FIN. &
                  QUANTITATIVE ANALYSIS 113, 115 (1990) (finding that "differential size, and not
                  investor overreaction, is driving the winner versus loser phenomenon, and that a
                  widely regarded efficient markets anomaly is ,  subsumed by the site and seasonal
                  phenomena").
                       130 See Paul Zarowin, Short-run Market Overreaction: Size and Seasonality
                  Effects, 15.1. PORTFOLIO MGMT 26, 26-29 (1989).
                       131 M. Bremer & Richard Sweeney, The Information Content of Extreme Daily

                  Rates of Return, Claremont, Sept. 25, 1987.
                       132 E. A. Dyl & K. Maxfield, Does the Stock Market Overreact? Additional

                  Evidence, University of Arizona, June, 1987. K. C. Brown et al., Risk Aversion,
                  Uncertain Information, and Market Efficiency, University of Texas, Austin, Jan.
                  1988,
                       '   Sec Bruce N. Lehmann, Fads, Martingales, and Market Efficiency, 105 Q. J.
                  EcoN. 1, 12-25 (1990).
                       134 See,  e.g., Victor L. Bernard, Stock Price Reactions to Earnings
                  Announcements. A Summary of Recent Anomalous Evidence and Possible
                  Explanations, in ADVANCES IN BEHAVIORAL FINANCE 303 305 (Richard H Thaler
                  ed,,1993) (reviewing research "consistent with the initial reaction being (on average)
                  too small, and being completed over aperiod of at least six months").
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              2004]        LESS THAN EFFICIENT CAPITAL MARKETS                                111


              studies of stocks grouped according to how well they did relative
              to the market over a short-term horizon. 135 Underreaction has
              also been found in response to dividend initiations and
              omissions, 136 as well as share repurchases.' 37    The overall
              evidence on short-term overreaction or underreaction is
              somewhat uncertain, with different studies providing apparently
              contradictory results, though most financial economists now
              accept that one may diverge from the predictions of the EMH in
              different ways, depending on the particular circumstances being
              studied.

              2.      Theoretical Challenges Upset the EMH
                  In light of the empirical findings even before the stock
              market bubble of the 1990s, economists looked to new theories
              from the developing field of behavioral finance.' 38 Many of the
              theoretical challenges to the EMH dealt with how the irrational
              traders actually behaved. While advocates of the EMH assumed
              that there would be avariety of irrational behaviors that would
              on net roughly cancel each other out, psychologists and
              academics from behavioral finance were investigating whether
              there were systematic ways in which people, including investors,
              deviated from the postulates of rational behavior.

              a.      Loss Aversion
                  One of these deviations, which we use here as an example, is
              referred to as "loss aversion," meaning literally that people don't
              like to suffer or recognize a loss. Suppose that an investor
              purchased two stocks for $100 each and one has gone up in value


                  130 See, e.g., Narasimhan ,Jegadeesh & Sheridan Titman, Returns to Buying
              Winners and Selling Losers: Implications for Stock Market Efficiency, 48 J. FIN. 65,
              68-89 (1993) (documenting the short-tern, effects of strategies that buy stocks that
              performed well in the past and sell stocks that faired poorly in the past).
                  136 See Roni Michaely et al., Price Reactions to Dividend Initiations and

              Omissions; Overreaction or Drift? 50 J. FIN. 573, 582-605 (1995) (discussing short-
              term market reactions to both initiations and omissions of cash dividend payments).
                  131 David rkenberry et al., Market Underreaction to Open Market Share
              Repurchases, NBER Working Paper No. W4965, Dec. 1994, at 2-3 (noting that
              "market trends repurchase announcements with skepticism, leading prices to adjust
              slowly over time" and referring to the phenomenon as the "linderreaction
              Hypothesis").
                  138 See, e.g, ANDREI SHLEIFER, INEFFICIENT MARKETS: AN INTRODUCTION TO
              BEHAVIORAL FINANCE 1     -10, 112-14 (2000) (providing more detail on many of the
              discussion points here).
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                  112                      ST. JOHN'S LAW REVIEW                         [Vol.78:81


                  and one has gone down. If the investor wants to sell some of her
                 portfolio, which should she sell? Under the EMH, past price
                  movements say nothing about future movements, so the
                 "winner" stock is no more likely to go up in the future than the
                 loser. The main reason to sell the winner stock is to diversify the
                 portfolio, since by going up in value the winner stock is now a
                 larger share of the portfolio's overall value; the main reason to
                 sell the loser stock is because selling the winner results in an
                 immediate tax liability, whereas selling the loser stock first
                 saves at least on the time value of the tax liability. Investor
                 behavior was evaluated by examinations of actual trading data
                 and through experiments in which investors were presented with
                 hypothetical portfolios. After controlling for the various reasons,
                 to sell one stock or another, economists determined that
                 investors were overly reluctant to sell their losing stocks and
                 recognize the loss. For the EMIT, the important consequence
                 was that this would not be a random deviation from rational
                 behavior that would cause some investors to buy a stock and
                 others to sell; when a stock went down in value, that would
                 cause the overwhelming majority of irrational investors to refuse
                 to sell. Similarly, when a stock went up in value, that should
                 cause an overwhelming majority of irrational investors to
                 become inclined to sell that stock relative to their other
                 holdings.' 39

                  b.         Constraints on Arbitrage

                      A second part of the theoretical challenge to the EMIT was
                 whether rational investors would indeed intervene sufficiently to
                 counter the effects of irrational traders' behavior. The response
                 here may be summed up in the statement by John Maynard
                 Keynes that "markets can remain irrational longer than you can
                 remain solvent." 40 In other words, , there is a real risk in
                 following a strategy that will pay off in the long run, once the
                 firm's cash flows come true and investors achieve the value they
                 estimated in setting the market price, if investors face the
                 chance that they will lose more money and face the possibility
                 that they will have to liquidate their positions before then. In


                     '' See Terrance Odean, Are Investors Reluctant to Realize Their Losses?, 53 J,
                 FIN. 1775, 1781-95 (1998).
                         Justin Fox, Is the Market Rational?, FORTUNE, Dec. 9, 2002, at 126.
                       140
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              2004]        LESS THAN EFFICIENT CAPITAL MARKETS                               113

              the context of the Internet bubble, if an investor shorted $100
              worth of the Nasdaq Composite Index on December 6, 1996, the
              day of Alan Greenspan's speech about irrational exuberance,
              then on March 10, 2000, the day the Nasdaq peaked, her
              portfolio would have declined in value from a positive value of
              $100 to anegative position of $292, or aloss of $392.

              C.      Irrational Investors Have Staying Power
                   Finally, there is the question of whether irrational investors
              would be driven from the market by their poor performance. The
              main response from behavioral economists again focuses on risk,
              but this time it is a trade-off between risk and reward. If
              irrational investors are taking undue risks, then they may on
              average be rewarded with above-average returns. While not all
              irrational investment strategies do result in an expected above-
              average return, this argument at least makes it unclear whether
              on net the irrational traders would tend to be driven out of the
              market or in fact gain in prominence over time.

              3.      Other Behavioral Finance Challenges
                  Loss aversion is not the only theoretical challenge to the
              EMW Some of the other areas of systematic deviation from
              rational behavior that psychologists and behavioral finance
              economists have documented include the following:
                   • Extrapolative expectations: the concept that people
                       often predict the future by projecting the recent past
                       forward. 14 tTherefore, if astock or the market has been
                       going up recently, market participants are likely to
                       assume that it will keep going up in the future, even if
                       the recent run-up is due to chance.
                    • Representativeness: the tendency for people to try to
                       understand aphenomenon by comparing it to asimilar
                       case that they are familiar with, as opposed to




                   "' See, e.g., Karl E. Case & Robert J. Shiller, The Behavior of Home Buyers in
              Boom and Post-Boom Markets, in MARKEr VOLATILITY 403-429 (Robert J. Shiller
              ed., 1989); Jeffrey A. Frankel & Kenneth A. Froot, Explaining the Demand for
              Dollars: International Rates of Return, and the Expectations of Chartists and
              Fundamentalists, in MACROECONOMICS, AGRICULTURE, AND EXCHANGE RATES
              (Philip L. Paarlberg & Robert G. Chambers eds., 1988) (addressing studies on such
              behavior).
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                  114                      ST. JOHN'S LA WRE ViEW                          [Vol.78:81


                          understanding the relative probabilities of the two
                          cases. 142
                        • Conservatism: the tendency for people to anchor their
                          beliefs to old ideas for an inappropriately long period of
                          time before changing their beliefs when presented with
                          new evidence.' 43
                        • Optimism and overconfidence: Most investors think
                          they are above average.         Overconfidence increases
                          trading volume. 144 It also causes investors to ignore the
                          information contained in other people's trades, which
                          can cause overreaction in stock prices.' 5
                        • Memory biases in estimating frequencies: One rule of
                          thumb people use to estimate frequency is the ease of
                          recalling examples. This makes people overestimate
                          the frequency of vivid events like plane crashes,
                          murders—or an Internet stocks doubling in aweek.' 46

                 4,     A "Rational" Challenge to the EMH
                     Even advocates of rational investor behavior have presented
                 an argument why a stock price may incorporate all publicly
                 available information, and generally behave in an efficient
                 manner, but still not represent the true value of the underlying
                 company. This theory, known as "rational bubbles," can be
                 presented as follows.' 47 Suppose that on top of the true value of
                 a stock, one day the price is a dollar too high. Normally,
                 investors would want to sell the stock because the dollar will


                      142 See, e.g., SHLEIFER, supra note 138, at 113; Amos Tversky & Daniel

                 Kabneman, Judgment Under Uncertainty: Heuristics and Biases, in JUDGMENT
                 UNDER UNCERTAINTY: HEuRiSTiCS AND BLASES 3-20 (Daniel Kahneman et al. eds.,
                 1982).
                          See Ward Edwards, Conservatism in Human Information Processing, in
                 FORMAL REPRESENTATION OF HUMAN JUDGMENT 17-18 (Benjamin Kleinmuntz ed.,
                 1968).
                     '
                     M    See. e.g., Terrance Odean, Do Investors Trade Too Much?, 89 AM. ECON.
                 REv, 1279, 1280-92 (1999) (discussing overconfidence as one factor leading to
                 increased trading volume).
                     145 See, e.g., Kent Daniel at al., Investor Psychology and Security Market Under.
                 and Over-Reactions, 53 J. FIN. 1839,1944-55 (1998).
                       46 See generally B.A. Mellers at al., Judgment and Decision Making, 49 ANN.

                 REV. PSYCHOL. 447 (1998) (explaining the various theories regarding judgmental
                 errors and biases).
                     14T Oliver J. Blanchard & Mark W. Watson, Bulles, Anticipations Tationnelles

                 ot Marches Financiers, (Bubbles, Rational Expectations, and Financial Markets), in
                 ANNALES DE LINSEE (1984).
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             20041       LESS THAN EFFICIENT CAPITAL MARKETS                           115

             quickly be arbitraged away. On the other hand, suppose that the
             reason the price is a dollar too high today is because there is a
             fifty percent chance that the price will be two dollars too high
             next year and a fifty percent chance that the price will revert
             back to the true value next year. If an investor is risk neutral, or
             if the risk of the bubble bursting is independent of market risk,
             then this is a fair investment because the expected gains equal
             the expected losses .1411 The next question is how the stock price

             could be two dollars too high next year. This is possible if, once
             it reaches the price of two dollars above fundamental value next
             year, there is a fifty percent chance that the price falls back to
             fundamental value the following year and afifty percent chance
             that the bubble again doubles to four dollars above fundamental
             value. In fact, as long as the security is potentially infinitely-
             lived like a stock (as opposed to a bond with a fixed maturity
             date), a rational bubble can be theoretically sustained.
             Moreover, there is no reason for rational investors to avoid the
             stock or to try to arbitrage away the overvalued price.
             Eventually the bubble will burst of course, but it is always afair
             investment until that point. During the period when the stock is
             afair investment, the fundamental value part of the stock price
             can move up and down as new information about the company
             becomes available.
                  This brings up the fact that there are really two commonly-
             used definitions of an "efficient market."         The traditional
             definition is that the market incorporates all news. It was
             generally assumed that this definition implied that a security's
             price reflected the market's perception of the fundamental value
             of the cash flows to which the security had aclaim; however, as
             the theory of rational bubbles shows, the stock price can
             incorporate all information about a company but still not reflect
             its fundamental value. A second definition, and the one that
             forms the basis for many statistical tests of market efficiency, is
             that one cannot make supernormal profits by trading the stock
             to exploit an inefficiency in its pricing behavior. If you knew
             that a certain stock doubled in price every Tuesday, you could
             buy it at the close on Monday and sell it at the Tuesday close and
             earn a tremendous return on your investment even after



                 Us The same example can be used for risk-averse investors by simply having
             the growth of the bubble be larger than one hundred percent per year.
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                  116                    ST. JOHN'S LAW REVIEW                        [Vol.78:81


                 considering the transaction costs. However, with a rational
                 bubble, an investor is as likely to gain or lose money and
                 therefore cannot exploit the mispricing of the stock to make a
                 profit.
                      Recent theoretical models and empirical evidence on hedge
                 fund holdings have found that rational arbitrageurs may profit
                 more from riding: a bubble than trying to pop it. 149 While
                 coordinated action by arbitrageurs could burst a bubble,
                 competitive pressures make coordination difficult or even
                 undesirable. If arbitrageurs learn sequentially that a bubble
                 exists, they may not know what other arbitrageurs know. Thus,
                 this coordination challenge and sequence of discovery can make
                 it profitable for arbitrageurs to contribute to the bubble until
                 they think it is about to burst. Stanley Druckenmiller, the
                 manager of George Soros's eight billion dollar Quantum fund,
                 explained that although he realized the exaggerated value of
                 technology stocks, yet he held on to them because he still
                 believed that the bubble was not over. 150 Recent studies of hedge
                 funds have supported this theory: hedge funds held significant
                 long positions in technology stocks throughout the Internet
                 bubble, typically dumping them just one quarter before each
                 individual stock crashed. 15 '

                        IV. EcoNoMic PROOF IN FRAUD-ON-THE-MARKET CASES
                                   IN THE ABSENCE OF THE EMH

                      What are the implications of these findings on lOb-5 class
                 actions? It is clear that the presumption of efficient markets is
                 no longer universally held in the economics profession.
                 Reputable academics are found on both sides of the debate, with
                 the leading opponents of the EMH promoting atheory that stock
                 prices can be affected by speculative bubbles, overreactions, and
                 underreactions in addition to fundamental information.



                    149 See Julian Marshall, Hedge Funds: The New Investment Bubble? The Happy
                 Solution to Volatile Equity Markets or an Accident Waiting to Happen?
                 EUBOMONIy, Jan. 1, 2002, at 102 (discussing the benefits and drawbacks of hedge
                 fund investments).
                     150 Dilip  Abreu & Markus Brurmermeler, Bubbles and Crashes, 71
                 ECONOMETRICA 173, 175 (2003). Druckenmiller remarked that "[w]e thought it was
                 the eighth inning, and it was the ninth." id.
                     '' See M. Brunnermeier & S. Nagel, Arbitrage at its Limits, Hedge Funds and

                 the Technology Bubble, Princeton University Working Paper, Nov. 2002.
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              A.   What Needs to be Shown
                   The EMH allowed a court to rely on the rebuttable
              presumption that if stocks traded in an efficient market, then
              investors could rely on the stock price to accurately incorporate
              all publicly available information.       This greatly simplified
              plaintiffs' burden in proving reliance for the members of a
              proposed class. In particular, individual plaintiffs would not
              have to prove that they saw the particular misstated piece of
              information or that they read the document that should have
              contained some omitted information. By relying on the EMH,
              individual investors could be said to be implicitly trading in
              reliance on the stock price to incorporate all public information.
                   On the other hand, if the EMU is not true, then even
              rational investors would have reasons to trade that were not just
              unrelated to the underlying fundamental value of a company,
              but even in spite of known deviations of the price from that
              fundamental value. For example, under one theory, uninformed
              ("noise") traders establish a trend that is rational for the
              informed traders to follow. Such positive feedback trading by
              the informed traders is not based on fundamentals or on reliance
              on the integrity of the market.' 52 Consequently, the presumption
              that investors can or do rely on the integrity of the market, if
              integrity implies that the market is semi-strong efficient, is then
              misplaced. Reliance may be more on the trends in the stock and
              on the beliefs of uninformed investors.
                   Moreover, the findings reported above imply that stock
              prices are not always based on fundamental value. Summers
              has shown that even barely detectable failures in the efficient
              market model can lead over the long run to prices exceeding
              their fundamental values by thirty percent under reasonable
              values for the parameters of his modeL 153 This would reinforce
              the conclusion that there is not always ajustifiable presumption
              that investors can or do rely on the integrity of market where
              that concept is taken to mean the property that stock prices
              accurately reflect available information. It also means that, in
              securities litigation, individual stocks should be analyzed on a



                  '   See J. Bradford DeLong et al., Positive Feedback Investment Strategies and
              Destabilizing Rational Expectations, 45 J. FIN. 379, 380(1990).
                  143 See generally Lawrence H. Summers, Does the Stock Market Rationally
              Reflect Fundamental Values?, 41 J. FIN. 691 (1986).
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                  118                      ST. JOHN'S LAWRE VIE W                          [Vol.78:81

                 case-by-case basis as opposed to an indiscriminate invocation of
                 the efficient market hypothesis.
                      If, for example, the positive feedback trading strategy is an
                 explanation of the performance of adefendant's share price, then
                 the defendant may not be liable for most of the inflation in the
                 stock price. 154 When the stock price is inflated during the class
                 period by a speculative bubble that is pierced by a corrective
                 disclosure, then there has been a contribution by investors,
                 including plaintiffs, to the investment losses.      The positive
                 feedback trading causing or compounding price inflation is
                 beyond the control of the defendant, and thus represents a loss
                 that would have occurred at some point when the bubble
                 eventually burst. Thus, the elements of both causation and
                 damages are affected by the behavior of investors during the
                 class period.

                 B.     Market Efficiency Diagnostics Based on Stock Price Behavior

                 1.     Bubbles and Overreaction
                     One of the simplest sets of tests for whether astock behaved
                 in an efficient manner would include inspection of the stock price
                 patterns over the class period to see whether fad and
                 overreaction elements are present. More rigorous testing would
                 include statistical estimates of the autocorrelation structure, an
                 examination of the variance of returns over time and various
                 assessments of whether there has been overreaction or
                 underreaction in either price increases or price decreases.
                     These tests 'would then provide evidence on whether the
                 stock in question blatantly violated the premises of the EMH.
                 However, they still do not provide evidence that the stock is



                      154There is no statutory formula for the measurement of lob.6 damages,
                 though lOb.5 damages are limited through the 4bounce.back" provision of the 1995
                 Private Securities Litigation Reform Act. Nevertheless, the most common measure
                 of damages is the "out-of-pocket' measure, under which inflation is measured as the
                 difference between the amount paid for asecurity and its true value; damages equal
                 the inflation on purchase less any inflation on sale. Implicit in this definition is
                 that defendants are responsible for the inflation However , if astocks trading price
                 can differ from its true value based on fundamentals for reasons other than
                 defendants' actions, then the logical implication of the securities laws is that
                 defendants are only responsible for the deviation from true value due to their
                 fraudulent actions and not any deviation that would have occurred even if no fraud
                 had been cornniitted.
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              2004]        LESS THAN EFFICIENT CAPITAL MARKETS                            119


              actually incorporating news. For example, consider the classic
              case of a"stock price" that is initially set at one hundred dollars
              and then set in motion by flipping a coin; whenever the coin
              turns up heads, the stock price is increased by one dollar and
              whenever the coin is tails, the price is moved down one dollar.
              Such a stock price series would behave perfectly randomly and
              not show statistical evidence of overreaction, underreaction,
              fads, or any other psychological phenomenon. However, that
              does not mean that the price incorporates any news.i If, for
              example, it was announced that starting in ten flips, the coin
              would be replaced with another that had a bias towards heads,
              the "stock price" would not react until the new coin started to be
              used.

              2.      Price Reaction to News
                  What is needed, therefore, is a test that examines the
              response of the stock price to news even if it does not violate the
              basic assumptions of the EMH.         Such a test distinguishes
              between efficiency as measured by an unpredictable stock price
              and one that incorporates all publicly available information.
                   In terms of the application of the EMIl to securities class
              actions, an important question is whether any allegedly
              fraudulent information would cause a change in the issuer's
              stock price. However, because the market does not know (at the
              time) whether any information it receives is legitimate or
              fraudulent, this question can be answered by testing whether the
              market for a particular issuer's stock responds to news more
              generally. If it does, then one is more confident that the stock
              price would be affected by any material false information or
              would have responded to material omitted information. If the
              stock price does not generally respond to news, then the
              presumption should then become that the stock was not affected
              by any false news and may not have responded to allegedly
              omitted information.
                   Because stock prices move all the time, one must compare
              the movements in response to news stories with acontrol group
              of prices. One way to do this would be to look at a sample of
              days in a class period exclusive of those days alleged to be
              corrective disclosure(s) and perform a news search.' 55          An


                   IM The examination would exclude those days in which acorrective disclosure
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                  120                       ST. JOHN'S LAWREVIEW                             [VoL7S:81


                  alternative would be to look at a sample just before the class
                 period.    Using whatever sample is chosen, one could then
                  separate out those days on which the company is mentioned in
                 the news from those on which it is not, Of course there are
                 various ways to implement this procedure. For example, there is
                 the choice of news sources to be searched (e.g., major newspapers
                 and presswires versus all available news sources), and whether
                 to limit the search to those stories where the company name
                 and/or ticker is mentioned in the headline, the headline and lead
                 paragraph, or anywhere in the story. One could also refine the
                 search to only focus on particular types of news stories (e.g.,
                 earnings announcements). In any case, one would still have to
                 be careful to assign stories to the proper dates (i.e., stories after
                 a market close could only affect the next day's stock price
                 movements) and to remove any stories that exist because they
                 report on aprice movement.
                      The next step is to determine the abnormal or excess returns
                 for the stock for each day in the sample period. This procedure is
                 the same one that is now nearly universally used in measuring
                 alleged damages; an analyst estimates a relationship between
                 the issuer's stock price and amarket and/or industry index, finds
                 the excess price movement in the issuer's stock price relative to
                 what is predicted by the index, and then determines whether
                 that movement is statistically significant.' 56
                      The final step involves comparing the percentage of days
                 with news that have astatistically significant price movement to
                 the percentage of days without news that have a statistically
                 significant price movement. For example, if seven percent of the
                 days with news have statistically significant price movements
                 and four percent of the days without news have statistically
                 significant price movements, then the analyst would test
                 whether the difference between the seven percent and the four
                 percent is statistically significant. If it is, then the evidence
                 would show that, on average, the defendant's stock price reacts
                 to news announcements; if the difference is not statistically



                 was made because plaintiffs would normally choose aclass period where corrective
                 disclosures coincide with large negati ve price movements; including those days in
                 the analysis would bias the results.
                      156 The most common choice for statistical significance is the 5% level, though
                 this test of market efficiency can be done using any level of statistical significance.
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              2004)             LESS THAN EFFICIENT CAPITAL MARKETS                                        121


              significant, then there would be no basis for saying that the
              defendant's stock price is affected by news.
                   An example of the output of this type of test is shown below
              for the Metro Global Media securities litigation.

                                             Metro Global Media, Inc.
                          Comparison of Significant Price Reactions on Days with News to
                                               Days with No News
                                 September 13, 196 through September 13, 1999
                                         Dave with News                     Dave with No News
                                        Number with                         Number with                 P.Value
                                 Total   Significant      Percent    Total   Significant     Percent       on
                                Number Price Reaction   Significant Number Price Reduction Significant Difference
                                                          (2)/(1)                               (5)1(4)
                                 (1)         (2)            (3)      (4)          (5)             (6)      (7)
              10%Signi&ance      204         16            7.8%      551          40             7.3%     0.39
              I4wel
              6% Significance    284         10           4.9%       551          22            4.0%      0.30
              Level


                   The table illustrates the price movements on the 755 trading
              days within the class period for Metro Global Media, Inc. For
              each day, we examined whether there was a news story about
              the company, excluding 'those stories that simply reported on
              prior price movements. We also examined whether the stock
              price movement on the day of the news story (or the next trading
              day if the story came out after trading ended) was statistically
              significant at either the 10% or the 5% significance level.
              Looking at the 10% level, we see that in 16 of 204 days with
              news stories, or 7.8% of the time, the stock price had a
              statistically significant movement associated with the news
              story. While this would seem to imply that the stock can react to
              news, the analysis on that row also shows that the stock had a
              similarly statistically significant movement on 7.3% of the days
              when there was no news story.' 57 Column 7 of the table tests
              whether the difference between the 7.8% and 7.3% figures is
              statistically significant or could be due to chance alone. The
              reported p-value of 0.39 means that if we took two random
              samples of days without considering if there was news, then 39%
              of the time we would find a difference as large as that between
              the 7.8% and 7.3% values. 158 This result is far from the standard


                  167 The fact that the latter figure does not equal 10%, as expected by theory, is
              an indication about the change in volatility of the stock and says nothing about
              whether it traded in an efficient manner.
                  158 The test examines whether the means of two samples with potentially
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                  122                       ST. JOHN'
                                                    SLAW REVIEW                              [Vol.78:81

                  5% level used in most tests of statistical significance. When we
                  performed this same test using days that had an even larger
                  statistically significant price movement, i.e., at the 5% level,
                  then the difference in the number of days with a statistically
                  significant price movement was larger (4.9% of the days with
                  news versus 4.0% of the days without news), but still was not
                  statistically significant at conventional levels.
                       While this test addresses the question of whether the stock
                  responds to news, it does not answer the question about whether
                  the response is of the correct magnitude. Therefore, this test is a
                  threshold step, not a sufficient condition, to show that a stock
                  traded in an efficient market. As discussed, passing this or most
                  other tests of market efficiency only serves to show that the
                  stock is responding to news and/or trading in away in which one
                  cannot earn asupernormal profit; the tests do not show that the
                  stock price itself necessarily reflects the fundamental value of
                  the underlying company.

                  3.    Damages in the Absence of the EMH
                       The question of whether a stock trades in an efficient
                  market goes not just to the issue of reliance, but also to whether
                  one can have a reasonably certain proof of damages. Suppose
                  that an expert determines that after controlling for market and
                  industry effects astock declined by $10 in response to acurative
                  disclosure. She must then determine by how much the stock
                  price was inflated earlier in the class period. If the stock traded
                  in an efficient market, then the news provided in the disclosure
                  would generally be assumed to have been accurately valued in
                  the market as worth $10 at the time of the disclosure. If the
                  content of the news did not change over the class period, then
                  one could say that there was an inflation of $10 over the entire
                  class period due to the news in that disclosure. Alternatively, in
                  some cases one might argue that the $10 should be measured
                  using another rule, such as a percentage of the pre-disclosure
                  stock price (that percentage would represent the inflation over
                  the class period).' 59


                  different variances are the same and considers both the 0.5% difference in the two
                  figures and the variances (or spread) in the daily returns within each of the two
                  samples.
                        59 The choice of aconstant-percentage methodology, however, could result in
                  artificially high damages if claims are limited to the $10 loss actually caused by the
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              2004]        LESS THAN EFFICIENT CAPITAL MARKETS                               123

                   If the stock does not trade in an efficient market, however,
              then it is not clear how any of these rules could apply. That is, if
              the market for astock is not efficient, then the $10 price decline
              caused by the corrective disclosure need not be related to the
              amount that the stock price was inflated at any point other than
              the exact moment of the disclosure. Without an efficient market,
              the same information that caused a $10 decline at the actual
              disclosure could have caused a $1 deàline, a $20 decline, or
              perhaps even an increase in the stock price, had it been
              announced at any other time. Therefore, unless the market for a
              stock is efficient, one cannot use an analysis of the effects of a
              disclosure to make areasonably certain estimate of the amount
              of fraud in acompany's stock price at any other point in time.
                   Also, if tests show that the efficient market hypothesis fails
              to describe defendant's stock returns, then any estimate of
              damages would have to be adjusted for the contribution to
              investment losses attributable to the plaintiffs or other factors
              beyond the control of the defendants.' 6°

                 V.         MARKET INEFFICIENCY AND THE INTERNET BUBBLE

                   The findings by psychologists and behavioral economists
              have particular relevance for stocks during the period of the
              Internet bubble.      Specifically, even when Internet stocks
              possessed many of the features that courts have used as proxies
              for market efficiency, they still were more likely to be inefficient
              than non-Internet stocks.
                   One distinguishing feature about many Internet stocks was
              that they traded les on the basis of past performance and more
              on a promise of future performance that was not based on a
              reasonable growth from the past. While all stock prices are
              ultimately based on expectations of future cash flows, for
              established companies like General Motors or Ford, those cash
              flows can be reasonably estimated and rarely are expected to


              corrective disclosure, as opposed to losses incurred over aperiod when other factors
              were impacting the stock price. The same concern applies to any non-constant-
              dollar measure of inflation.
                  150 One approach to estimating damages is to use historic information on how

              this particular stock, or stocks generally, typically react to earnings surprise
              announcements. Such estimates would be based on the large and growing literature
              on earnings response coefficients. The general idea is to measure the inflation not
              by the difference in stock prices, but by estimating what the effect of the
              misstatement is directly.
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                  124                    ST. JOHN'S LAW REVIEW                        [Vol.78:81


                  grow at rates well in excess of their past growth rates. Internet
                  stocks differed in that projected future growth rates were often
                  enormous compared to historical growth rates.             Analysts
                  struggled to quantify both the new technology and its effect on
                  stock prices. Often, future cash flows were not estimated by
                  using current cash flows as a starting point; instead, "eyeballs"
                  and revenues were used to estimate the size of a potential
                  market, which itself was assumed would grow dramatically as
                  Internet usage expanded, to which some expected profit margin
                  was applied. Consequently, there was enormous uncertainty in
                  these cash flow estimates and in the estimates for Internet
                  companies' stock prices. 161
                       Along with this uncertainty came the possibility that if one
                  could price Internet company stocks properly, there was, at least
                  in theory, atremendous profit to be made by picking the proper
                  investments. This feeling only grew as the Nasdaq market took
                  off and many investors were making large gains, apparently by
                  picking any company with ".com" in its name or any tie to the
                  "new economy" of the Internet.            One of the interesting
                  consequences of this mania for Internet stocks was that these
                  stocks often appeared to satisfy many of the proxies for market
                  efficiency, such as alarge trading volume, a significant number
                  of securities analysts following the stock, and numerous market
                  makers, simply because they were actively traded and followed
                  by those eager to cash in on the fast-growing sector.
                       In fact, many of the characteristics of Internet stocks
                  actually made them more likely to be traded in an inefficient
                  manner, particularly once they started to take off. For example:
                        '   Because people tended to focus on industries they knew,
                            which obviously were initially successful or they
                            wouldn't be around, then due to representativeness, they
                            were likely to overestimate the probability that
                            companies in the dot-corn industry would be successful.
                            This effect would cause a large difference from
                            fundamental value, particularly in cases where the
                            actual probability of success was small and ignored.
                        • Once the Internet stocks started doing well, this
                            misperception     became exacerbated      as   investors'

                      l' See Adam M. Zaretsky, Bubble, Bubble, Toil and Trouble: Asset Prices and

                 Market Speculation, REGIONAL ECONOMISTS, Apr. 1999 (discussing the uncertainty
                 of whether sharp drops in asset prices may indicate bursting market bubbles).
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              2004)     LESS THAN EFFICIENT CAPITAL MARKETS                    125

                       tendency to use extrapolative expectations biased many
                       into assuming that the previous growth in Internet
                       stocks would be highly likely to continue.
                    • And, as the Internet stocks rose in value, investors' bias
                       from selling winning stocks held down the number of
                       sell orders that would otherwise have appeared, and
                       which would have exerted downward pressure on these
                       stocks.
                    • The high betas (or degree of correlation between the
                       stock and the market) meant that investors in Internet
                       stocks would be expected to earn an above-average
                       return in periods when the market was rising. Thus, as
                       long as the market generally was going up, Internet
                       investors would be expected to do extraordinarily well
                       and not be driven out of the market by experiencing
                       poor returns.
                    • Internet stocks also had characteristics that made
                       potential arbitrageurs even less likely than normal .to
                       want to intervene when they felt that the prices of these
                       stocks were unjustifiably high.
                    •  Internet stocks tended to have a very high volatility,
                       which made arbitrage more risky because there could be
                       large changes in the vluè of an Internet stock or in the
                       difference between an Internet stock and whatever was
                       being used to hedge in the arbitrage attempt.
                    • Because the overpricing seemed to affect the entire
                       Internet sector, there was not a similar stock with
                       which arbitrageurs could hedge. Therefore, it would be
                       difficult to try to arbitrage away the inefficiencies in the
                       pricing of any particular stock.
                    • The Internet stock sector was widely perceived as a
                       bubble, but one that had been going on for anumber of
                       years. Thus, the probability of the bubble breaking at
                       any point seemed low, and those shorting the sector
                       might have to survive large losses before their bet that
                       the sector was overvalued paid off.
                   There was never any guarantee that Internet stocks would
              grow into abubble, though with hindsight it is easy to see how
              this came about. Once the bubble began, it was easy to see how
              it continued and why even those investors who recognized the
              existence or likelihood of the bubble did not put in sufficient
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                  126                    ST. JOHN'S LAWI?EVIEW                        [Vol.78:81

                  selling pressure to cause the bubble to burst. It is also easy to
                  see that many of the investors in the Internet sector were not
                  trading on news or economic fundamentals, but on the
                  psychological belief that since the sector had done so well in the
                  recent past, it was likely to continue in the future and they
                  wanted to be along for the ride.

                     VT. CLASS CERTIFICATION AND THE FRAUD ON THE MARKET
                           THEORY: BACK TO THE BASICS (AND GAMMER TOO)

                      The presumption of reliance in Basic is founded upon the
                 acceptance of the efficient capital market hypothesis, upon which
                 the fraud on the market theory is based. The presumption
                 assists plaintiffs in the proving their claims under section 10(b),
                 and greatly assists them at the time of class certification.
                      There are multiple problems.        First, neither Basic nor
                 Camrner truly set forth readily definitive, measurable factors or
                 markers of market efficiency. This has left courts and litigants
                 to their own devices. The result is ahodgepodge of case law.
                      Second, though the Basic Court might have been convinced
                 on the record before it that the efficient market theory was
                 "solid," and thus very worthy of granting the plaintiffs a
                 presumption (rebuttable or not) of reliance, subsequent research
                 has shown various holes in the efficient market theory.These
                 holes allow us to question whether plaintiffs in section 10(b)
                 cases should always be entitled to such a powerful presumption
                 of reliance simply by invoking ageneral theory and alleging that
                 it applies to the case at hand, most times without any factual
                 support..
                      But assuming no change in the status of either. Basic or
                 Cainmer—indeed, both have demonstrated longevity, creating
                 create yet another presumption based upon the principle of stare
                 decisis—we have tried above to suggest asolution. That solution
                 really requires a return to the Basic[s], to Rule 23 and Cammer
                 u. Bloom, in no particular order.
                      The "Basics" start with the fundamental reality of Rule 23.
                 As recently stated by the Fifth Circuit Court of Appeals, "[t]he
                 party seeking [class] certification bears the burden of proof." 62
                 The burden of proof goes not only to showing compliance with


                          Berger v. Compaq Computer Corp., 257 F.3d 475, 479 n.4 (5th Cit. 2001)
                 (citing Castano v. Am. Tobacco Co., 84 F.3d 734, 740 (5th Cir. 1996)).
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              2004]        LESS THAN EFFICIENT CAPITAL MARKETS                                  127

              the requirements of Rule 23(a), but also to showing that the class
              action "is maintainable under Rule 23(b)(1), (2), or (3),"163
              Because most securities fraud class actions are certified under
              Rule 23(b)(3), it is thus plaintiffs burden to show that common
              questions "predominate over any questions affecting only
              individual members," and that class resolution is "superior to
              other available methods for the fair and efficient adjudication of
              the controversy." 164 Thus, under this case law, presumptions or
              not, it is plaintiffs' ultimate burden to show that common
              questions of reliance predominate over any reliance questions
              affecting only individual class members", On amotion for class
              certification, it is beyond dispute that court may go behind the
              pleadings to ascertain whether the plaintiffs have met the
              requirements of Rule 23(a) and 23(b). As noted by the Supreme
              Court in General Telephone Company of the Southwest v.
              Falcon: 166
                  [T]he class determination generally involves considerations
                  that are enmeshed in the factual and legal issues comprising
                  the plaintiff's cause of action. Sometimes the issues are plain
                  enough from the pleadings to determine whether the interests
                  of the absent parties are fairly encompassed within the named
                  plaintifFs claim, and sometimes it may be necessary for the
                  court to probe behind the pleadings before coming to rest on the
                  certification question. 167


                  6
                  2 3  Amehern Products., Inc. v. Windsor, 521 U.S. 591, 614 (1997).
                  164  Id. at 615.
                  165  See Cainmer v, Bloom. 711 F. Supp. at 1264, 1285 n,34 (D.N.J. 1989)
              (discussing the five elements necessary to invoke the presumption of reliance)
              (citing Levirison v. Basic, 786 F.3d 741, 750 (6th Cir. 1986)).
                   The Third Circuit held in the Basic case that in order to invoke the
                    presumption of reliance based upon the fraud on the market theory, a
                    plaintiff must allege and prove five elements.            A plaintiff must
                    demonstrate (1) that the defendants made public misrepresentations, (2)
                    that the misrepresentations were material, (3) that the stock was traded
                    on an efficient market, (4) that the misrepresentations would induce a
                    reasonable, relying investor to misjudge the value of the stock, and (5) that
                    the plaintiff traded in the stock between the time the misrepresentations
                    were made and the time the truth was revealed. The Supreme Court
                    essentially approved of these elements but noted elements (2) and (4) may
                   collapse into one.
              Id. (internal quotations and citations omitted).
                    6 457 U.S. 147 (1982).
                  1 0


                   167 Id. at 160 (internal quotations and citation     omitted). Indeed, given the
              holes in the efficient market theory, one might question whether or not acourt, in
              considering aplaintiffs' motion for class certification, could make arote finding that
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                  128                     ST. JOHN'S LAW REVIEW                         [Vol.78:81

                       Considering that it is a securities class action and it is the
                  plaintiffs' burden to show compliance with Rule 23(b)(3), how
                  might—or as we argue, should—such a showing be made by the
                  plaintiffs that they are entitled to rely on the fraud on the
                  market theory's presumption of reliance? Clearly, some Cam mer
                  factors can be helpful in establishing indocators that the stock in
                  question was capable of trading in an efficient manner. As
                  demonstrated, however, just relying on many of Cammer's
                 factors does not necessarily prove that the stock in question
                 behaved in an efficient manner. Many of the factors, like the
                 existence of market makers and coverage by securities analysts,
                 do not even go to the market behavior of a stock. Other factors,
                 like the average weekly trading volume, are imprecise as well,
                 and certainly do not show or prove market efficiency. Indeed,
                 during the Internet boom, many stocks exhibited relatively high
                 average weekly trading volumes, but also behaved in a volatile
                 manner, often rising many dollars per share without the
                 disclosure of news or material information concerning the
                 company.
                       In support of their motion for class certification, securities
                 fraud plaintiffs ought to be required to make some detailed
                 showing that the stock in question traded in an efficient manner.
                 Merely demonstrating a single or small number of cases where
                 there is an apparent cause and effect relationship is not enough,
                 since this measures only one point in time during the class
                 period, and only the stock's response to one or a handful of
                 disclosures. If we have learned anything about the advances of
                 knowledge, it is that proper tests of whether an effect is present
                 must be done through the scientific method. One such scientific
                 approach is to examine both a control group and a treatment
                 group and, applying the identical test to both, see whether there
                 is a significant difference in the results. In the case of testing
                 whether there is a cause and effect relationship between news
                 and movements in astock price, this means not simply finding a
                 case where there was news and a stock price movement, but
                 finding two samples of defendant's stock prices—one with news
                 and one without—and testing whether the price movements for
                 the two samples are distinguishable. Though one may argue as

                 aplaintiff is entitled to rely on the fraud on the market theory's presumpti on of
                 reliance without a detail review of evidence the evidence submitted by a plaintiff
                 under the guise of satisfying Cam mer.
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             2004]      LESS THAN EFFICIENT CAPITAL MARKETS            129

             to how such a price reaction study ought to be performed and
             what criteria of stock price movement should be deemed
             significant, as noted by the Cczmmer court, this would be a
             scientific test of what that Court called "the essence of an
             efficient market and the foundation of the fraud on the market
             theory?" 8




                 6 Camrner, 711 F. Supp. at 1287.
                1 8


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