Virginia Tourism Authority Expenditure Report for the Fiscal Year Ending June 30, 2022
Summary
The Virginia Tourism Authority (d/b/a Virginia Tourism Corporation) Expenditure Report for the fiscal year ending June 30, 2022. Its summary revenue and expenditure report lists total revenues of $82,082,133, including federal grants of $51,000,000, and total expenditures of $34,445,431, with a net surplus of $47,636,702. A footnote states that the $51,000,000 was allocated out of revenues from the American Rescue Plan Act of 2021 (ARPA), and another states that cumulative ARPA funds totaling $39,250,155 remained unexpended as of June 30, 2022. The report also contains an Executive and Board of Directors revenue and expenditure report and a 2022 Employees Annual Salary Report.
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“Virginia Tourism Authority Expenditure Report for the Fiscal Year Ending June 30, 2022.”
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VIRGINIA TOURISM AUTHORITY
d/b/a Virginia Tourism Corporation
Expenditure Report
FOR THE FISCAL YEAR ENDING JUNE 30, 2022
Virginia Tourism Authority (320)
d/b/a Virginia Tourism Corporation
Summary Revenue and Expenditure Report
For the Fiscal Year Ended June 30, 2022
Actual
Revenues
COV General Fund Revenue $ 23,664,872
Carryforward Funds 5,244,062 (1) (2)
VDOT Transfers 1,349,502
Federal Grants 51,000,000 (3)
Interest Revenue 27,852
Other Revenue 795,845 (4)
Total Revenues $ 82,082,133
Expenditures
Personal Services Costs
Salaries, Taxes and Benefits $ 8,389,707
Wages and Taxes 496,921
Total Personal Services Costs $ 8,886,628
Operating Costs
Advertising and Promotion $ 6,903,353
Missions, Shows & Events 201,848
Digital Marketing 1,493,847
Travel 367,867
Services 2,746,149
Supplies and Materials 293,633
Grants & Pass-Through Payments 12,344,210
Fixed Asset Payments 367,174
Other Expenditures 840,722
Total Operating Costs $ 25,558,803
Total Expenditures $ 34,445,431
Net Surplus (Deficit) $ 47,636,702 (5) (6) (7)
(1) This includes $3,134,931 in marketing grant funds obligated in FY 2021 but not expended as of
June 30, 2021. The entire amount of $3,134,931 was for the Marketing Leverage Program.
(2) This includes Film Sponsorship Fund grant funds totaling $317,175 obligated in FY 2021 but
not expended as of June 30, 2021.
(3) This $51,000,000 in funds were allocated to Virginia Tourism Authority out of the revenues
received from the federal distributions of the American Rescue Plan Act of 2021 (ARPA).
The funding was provided to aid in the recovery from the negative economic impact to the
tourism industry in Virginia resulting from the Covid-19 pandemic.
(4) This includes a total of $476,707 in FY 2022 from the Partnership Marketing and Advertising
Program (PMAP). This program provides a variety of advertising opportunities at the Virginia
Welcome Centers and Safety Rest Areas.
(5) This includes cumulative ARPA funds totaling $39,250,155 that remained unexpended as of
June 30, 2022.
(6) This includes cumulative marketing grant funds totaling $5,137,797 that remained unexpended
as of June 30, 2022 pending reimbursement requests from grantees. Such funds are paid to
grantees on a reimbursement basis after completion of their marketing activities. Of this
amount $3,055,324 was for the Marketing Leverage Program and $2,082,473 was for the
establishment of three new grant programs established in FY 2022 in accordance with
§ 2.2-2320.2, Code of Virginia.
(7) This includes cumulative Film Sponsorship grant funds totaling $285,343 that remained
unexpended as of June 30, 2022.
Page 1
Virginia Tourism Authority (320)
Executive and Board of Directors
Revenue and Expenditure Report
For the Fiscal Year Ended June 30, 2022
Actual
Revenues
COV General Fund Revenue $ 732,335
Carryforward Funds -
VDOT Transfers -
Federal Grants -
Interest Revenue -
Other Revenue -
Total Revenues $ 732,335
Expenditures
Personal Services Costs
Salaries, Taxes and Benefits $ 373,431
Wages and Taxes -
Total Personal Services Costs $ 373,431
Operating Costs
Advertising and Promotion $ 5,000
Missions, Shows & Events 42,944
Digital Marketing -
Travel 57,079
Services 51,248
Supplies and Materials 21,844
Grants & Pass-Through Payments -
Fixed Asset Payments (7,610) (1)
Other Expenditures 186,383
Total Operating Costs $ 356,888
Total Expenditures $ 730,319
Net Surplus (Deficit) $ 2,016
(1) This includes a net gain totaling $8,983 from an insurance payout in FY 2022.
Page 2
Virginia Tourism Authority (320)
Operations and Finance
Revenue and Expenditure Report
For the Fiscal Year Ended June 30, 2022
Actual
Revenues
COV General Fund Revenue $ 918,802
Carryforward Funds 20,000
VDOT Transfers -
Federal Grants 51,000,000 (1)
Interest Revenue 27,852
Other Revenue 14,941
Total Revenues $ 51,981,595
Expenditures
Personal Services Costs
Salaries, Taxes and Benefits $ 584,751
Wages and Taxes -
Total Personal Services Costs $ 584,751
Operating Costs
Advertising and Promotion $ 2,265,671
Missions, Shows & Events -
Digital Marketing 280,922
Travel 70,219
Services 992,022
Supplies and Materials 9,528
Grants & Pass-Through Payments 8,422,500
Fixed Asset Payments 30,107
Other Expenditures 72,678
Total Operating Costs $ 12,143,647
Total Expenditures $ 12,728,398
Net Surplus (Deficit) $ 39,253,197 (2)
(1) This $51,000,000 in funds were allocated to Virginia Tourism Authority out of the revenues
received from the federal distributions of the American Rescue Plan Act of 2021 (ARPA).
The funding was provided to aid in the recovery from the negative economic impact to the
tourism industry in Virginia resulting from the Covid-19 pandemic.
(2) This includes cumulative ARPA funds totaling $39,250,155 that remained unexpended as of
June 30, 2022.
Page 3
Virginia Tourism Authority (320)
Marketing
Revenue and Expenditure Report
For the Fiscal Year Ended June 30, 2022
Actual
Revenues
COV General Fund Revenue $ 11,659,458
Carryforward Funds 1,625,668
VDOT Transfers -
Federal Grants -
Interest Revenue -
Other Revenue 170,866
Total Revenues $ 13,455,992
Expenditures
Personal Services Costs
Salaries, Taxes and Benefits $ 2,834,812
Wages and Taxes 28,391
Total Personal Services Costs $ 2,863,203
Operating Costs
Advertising and Promotion $ 4,179,703
Missions, Shows & Events 145,383
Digital Marketing 1,212,925
Travel 106,279
Services 966,836
Supplies and Materials 94,301
Grants & Pass-Through Payments 835,961
Fixed Asset Payments 303,989
Other Expenditures 508,974
Total Operating Costs $ 8,354,351
Total Expenditures $ 11,217,554
Net Surplus (Deficit) $ 2,238,438
Page 4
Virginia Tourism Authority (320)
Visitor Services
Revenue and Expenditure Report
For the Fiscal Year Ended June 30, 2022
Actual
Revenues
COV General Fund Revenue $ 1,878,094
Carryforward Funds 66,288
VDOT Transfers 1,349,502
Federal Grants -
Interest Revenue -
Other Revenue 584,001 (1)
Total Revenues $ 3,877,885
Expenditures
Personal Services Costs
Salaries, Taxes and Benefits $ 2,421,312
Wages and Taxes 468,530
Total Personal Services Costs $ 2,889,842
Operating Costs
Advertising and Promotion $ 2,375
Missions, Shows & Events -
Digital Marketing -
Travel 53,350
Services 587,027
Supplies and Materials 126,368
Grants & Pass-Through Payments 125,000
Fixed Asset Payments 27,437
Other Expenditures 22,709
Total Operating Costs $ 944,266
Total Expenditures $ 3,834,108
Net Surplus (Deficit) $ 43,777
(1) This includes a total of $476,707 in FY 2022 from the Partnership Marketing and Advertising
Program (PMAP). This program provides a variety of advertising opportunities at the Virginia
Welcome Centers and Safety Rest Areas.
Page 5
Virginia Tourism Authority (320)
Film
Revenue and Expenditure Report
For the Fiscal Year Ended June 30, 2022
Actual
Revenues
COV General Fund Revenue $ 1,174,914
Carryforward Funds 317,175 (1)
VDOT Transfers -
Federal Grants -
Interest Revenue -
Other Revenue 25,037
Total Revenues $ 1,517,126
Expenditures
Personal Services Costs
Salaries, Taxes and Benefits $ 516,226
Wages and Taxes -
Total Personal Services Costs $ 516,226
Operating Costs
Advertising and Promotion $ 186,250
Missions, Shows & Events 5,641
Digital Marketing -
Travel 14,139
Services 70,854
Supplies and Materials 28,039
Grants & Pass-Through Payments 231,832
Fixed Asset Payments (4,058) (2)
Other Expenditures 4,628
Total Operating Costs $ 537,325
Total Expenditures $ 1,053,551
Net Surplus (Deficit) $ 463,575 (3)
(1) This includes Film Sponsorship Fund grant funds totaling $317,175 obligated in FY 2022 but
not expended as of June 30, 2022.
(2) This includes one additional month in facility lease reimbursement funds from a production
company than the expenses realized as of June 30, 2022.
(3) This includes cumulative Film Sponsorship grant funds totaling $285,343 that remained
unexpended as of June 30, 2022.
Page 6
Virginia Tourism Authority (320)
Partnership Marketing
Revenue and Expenditure Report
For the Fiscal Year Ended June 30, 2022
Actual
Revenues
COV General Fund Revenue $ 6,076,269
Carryforward Funds 3,214,931 (1)
VDOT Transfers -
Federal Grants -
Interest Revenue -
Other Revenue 1,000
Total Revenues $ 9,292,200
Expenditures
Personal Services Costs
Salaries, Taxes and Benefits $ 1,659,175
Wages and Taxes -
Total Personal Services Costs $ 1,659,175
Operating Costs
Advertising and Promotion $ 264,354
Missions, Shows & Events 7,880
Digital Marketing -
Travel 66,801
Services 78,162
Supplies and Materials 13,553
Grants & Pass-Through Payments 1,503,917
Fixed Asset Payments 17,309
Other Expenditures 45,350
Total Operating Costs $ 1,997,326
Total Expenditures $ 3,656,501
Net Surplus (Deficit) $ 5,635,699 (2)
(1) This includes $3,134,931 in marketing grant funds obligated in FY 2022 but not expended as of
June 30, 2022. The entire amount of $3,134,931 was for the Marketing Leverage Program.
(2) This includes cumulative marketing grant funds totaling $5,137,797 that remained unexpended
as of June 30, 2022 pending reimbursement requests from grantees. Such funds are paid to
grantees on a reimbursement basis after completion of their marketing activities. Of this
amount $3,055,324 was for the Marketing Leverage Program and $2,082,473 was for the
establishment of three new grant programs established in FY 2022 in accordance with
§ 2.2-2320.2, Code of Virginia.
Page 7
Virginia Tourism Authority (320)
Legislative Pass-Throughs
Revenue and Expenditure Report
For the Fiscal Year Ended June 30, 2022
Actual
Revenues
COV General Fund Revenue $ 1,225,000
Carryforward Funds -
VDOT Transfers -
Federal Grants -
Interest Revenue -
Other Revenue -
Total Revenues $ 1,225,000
Expenditures
Personal Services Costs
Salaries, Taxes and Benefits $ -
Wages and Taxes -
Total Personal Services Costs $ -
Operating Costs
Advertising and Promotion $ -
Missions, Shows & Events -
Digital Marketing -
Travel -
Services -
Supplies and Materials -
Grants & Pass-Through Payments 1,225,000
Fixed Asset Payments -
Other Expenditures -
Total Operating Costs $ 1,225,000
Total Expenditures $ 1,225,000
Net Surplus (Deficit) $ -
Page 8
Fiscal Year 2022 Virginia Tourism Corporation July 2021 - June 2022
Salary and Bonus Information
All Salaried and Wage Personnel As of June 30, 2022
Salaries & Wages Partial FY 2022 FY 2022
Position Title Paid Year Bonus Total Paid
Art Director & Photographer 23,981.53 * 0.00 23,981.53
Art Director & Photographer 69,872.27 0.00 69,872.27
Assistant Manager 41,496.48 0.00 41,496.48
Assistant Manager 49,073.76 0.00 49,073.76
Assistant Manager 33,525.34 0.00 33,525.34
Assistant Manager 20,502.52 * 0.00 20,502.52
Assistant Manager 33,269.24 0.00 33,269.24
Assistant Manager 35,084.04 0.00 35,084.04
Assistant Manager 41,575.20 0.00 41,575.20
Assistant Manager 41,271.70 0.00 41,271.70
Assistant Manager 21,400.32 * 0.00 21,400.32
Assistant Manager 37,684.80 0.00 37,684.80
Assistant Manager 32,245.16 * 0.00 32,245.16
Brand Director 94,500.00 0.00 94,500.00
Brand Manager 64,050.00 0.00 64,050.00
Canadian Media Relations & Marketing Specialist 93,712.56 0.00 93,712.56
Chief of Staff 80,182.32 0.00 80,182.32
Communications Manager 63,043.68 0.00 63,043.68
Consumer & Partner Services Manager 65,344.32 0.00 65,344.32
Content Manager 61,632.24 0.00 61,632.24
Contracts & Procurement Manager 80,203.68 0.00 80,203.68
Contracts Officer 57,330.00 0.00 57,330.00
Creative Generalist 26,373.00 * 0.00 26,373.00
Destination Development Specialist 69,951.12 0.00 69,951.12
Destination Development Specialist 73,316.40 0.00 73,316.40
Destination Development Specialist 82,419.96 0.00 82,419.96
Destination Development Specialist 22,500.00 * 0.00 22,500.00
Destination Development Specialist 79,766.64 5,000.00 84,766.64
Destination Development Specialist 85,496.40 0.00 85,496.40
Destination Development Specialist 65,973.60 0.00 65,973.60
Digital Marketing Content Specialist 59,304.24 0.00 59,304.24
Digital Marketing Content Specialist 6,638.76 * 0.00 6,638.76
Digital Marketing Developer 66,150.00 0.00 66,150.00
Digital Marketing Manager 61,574.40 0.00 61,574.40
Director of Business Development 112,541.04 0.00 112,541.04
Director of Communications 106,763.28 0.00 106,763.28
Director of Consumer & Partner Services 99,055.92 0.00 99,055.92
Director of Digital Marketing 91,298.64 0.00 91,298.64
Director of Global Marketing 111,061.44 0.00 111,061.44
Director of Marketing Operations 88,803.44 0.00 88,803.44
Director of Operations & Industry Initiatives 86,625.12 0.00 86,625.12
Director of Planning & Partnerships 117,940.80 5,000.00 122,940.80
Director of Research 115,500.00 0.00 115,500.00
Director of Sales 88,420.80 0.00 88,420.80
Distribution Center & Fulfillment Manager 68,580.00 0.00 68,580.00
Distribution Center Associate 46,099.20 0.00 46,099.20
Film Office Administrative Staff Assistant 10,920.60 * 0.00 10,920.60
Film Office Assistant Director 78,695.52 0.00 78,695.52
Film Office Communications Manager 64,938.48 1,000.00 65,938.48
Film Office Locations Manager 57,605.76 0.00 57,605.76
Government & Industry Liaison 84,292.08 0.00 84,292.08
Grants Coordinator 4,796.11 * 0.00 4,796.11
International Marketing Manager 76,125.12 0.00 76,125.12
International Media Relations Manager 93,712.56 0.00 93,712.56
Lead Tourism Counselor 4,380.77 * 0.00 4,380.77
Lead Tourism Counselor 30,609.62 0.00 30,609.62
Lead Tourism Counselor 4,380.77 * 0.00 4,380.77
National Sales & Marketing Manager 65,100.24 0.00 65,100.24
Partnership Marketing Development Specialist 72,151.92 0.00 72,151.92
2022 Employees Annual Salary Report - VTC
* = Partiial Year
Page 1 8/31/2022
Fiscal Year 2022 Virginia Tourism Corporation July 2021 - June 2022
Salary and Bonus Information
All Salaried and Wage Personnel As of June 30, 2022
Salaries & Wages Partial FY 2022 FY 2022
Position Title Paid Year Bonus Total Paid
Photographer & Creative Specialist 59,304.00 0.00 59,304.00
PMAP Manager 78,672.48 0.00 78,672.48
President and CEO 202,738.56 0.00 202,738.56
Procurement Officer 61,051.44 0.00 61,051.44
Public Relations Coordinator 45,150.00 0.00 45,150.00
Regional Tourism Manager 69,620.64 0.00 69,620.64
Research Manager 64,278.32 0.00 64,278.32
Senior Budget and Finance Analyst 69,526.69 0.00 69,526.69
Senior Distribution Center Associate 47,602.80 0.00 47,602.80
SEO and Digital Content Strategist 79,215.12 0.00 79,215.12
Social Media Coordinator 44,855.70 * 0.00 44,855.70
Social Media Manager 67,475.67 0.00 67,475.67
Special Projects Manager 65,835.12 0.00 65,835.12
Tourism Counselor 36,204.48 0.00 36,204.48
Tourism Counselor 11,239.50 0.00 11,239.50
Tourism Counselor 1,436.25 * 0.00 1,436.25
Tourism Counselor 5,471.25 * 0.00 5,471.25
Tourism Counselor 16,452.17 0.00 16,452.17
Tourism Counselor 5,437.65 0.00 5,437.65
Tourism Counselor 1,388.60 * 0.00 1,388.60
Tourism Counselor 5,152.50 * 0.00 5,152.50
Tourism Counselor 12,869.85 0.00 12,869.85
Tourism Counselor 11,887.50 * 0.00 11,887.50
Tourism Counselor 8,206.20 0.00 8,206.20
Tourism Counselor 13,574.19 0.00 13,574.19
Tourism Counselor 4,604.10 * 0.00 4,604.10
Tourism Counselor 12,504.46 0.00 12,504.46
Tourism Counselor 10,251.75 * 0.00 10,251.75
Tourism Counselor 9,920.70 0.00 9,920.70
Tourism Counselor 7,110.00 * 0.00 7,110.00
Tourism Counselor 4,725.46 * 0.00 4,725.46
Tourism Counselor 8,044.50 0.00 8,044.50
Tourism Counselor 6,592.50 * 0.00 6,592.50
Tourism Counselor 8,778.00 0.00 8,778.00
Tourism Counselor 5,254.96 * 0.00 5,254.96
Tourism Counselor 1,031.56 * 0.00 1,031.56
Tourism Counselor 16,579.01 0.00 16,579.01
Tourism Counselor 3,628.80 * 0.00 3,628.80
Tourism Counselor 17,184.72 0.00 17,184.72
Tourism Counselor 2,658.60 * 0.00 2,658.60
Tourism Counselor 10,329.00 * 0.00 10,329.00
Tourism Counselor 7,905.66 0.00 7,905.66
Tourism Counselor 9,759.00 0.00 9,759.00
Tourism Counselor 9,864.75 0.00 9,864.75
Tourism Counselor 29,805.43 0.00 29,805.43
Tourism Counselor 12,665.85 0.00 12,665.85
Tourism Counselor 9,680.06 0.00 9,680.06
Tourism Counselor 30,183.09 0.00 30,183.09
Tourism Counselor 527.68 0.00 527.68
Tourism Counselor 6,973.01 0.00 6,973.01
Tourism Counselor 13,956.00 * 0.00 13,956.00
Tourism Counselor 11,319.60 0.00 11,319.60
Tourism Counselor 10,287.74 0.00 10,287.74
Tourism Counselor 5,393.16 * 0.00 5,393.16
Tourism Counselor 1,965.60 * 0.00 1,965.60
Tourism Counselor 6,592.50 * 0.00 6,592.50
Tourism Counselor 4,237.50 * 0.00 4,237.50
Tourism Counselor 10,742.32 0.00 10,742.32
Tourism Counselor 3,192.19 * 0.00 3,192.19
Tourism Counselor 10,568.18 0.00 10,568.18
2022 Employees Annual Salary Report - VTC
* = Partiial Year
Page 2 8/31/2022
Fiscal Year 2022 Virginia Tourism Corporation July 2021 - June 2022
Salary and Bonus Information
All Salaried and Wage Personnel As of June 30, 2022
Salaries & Wages Partial FY 2022 FY 2022
Position Title Paid Year Bonus Total Paid
Tourism Counselor 31,378.80 0.00 31,378.80
Tourism Counselor 8,089.80 0.00 8,089.80
Tourism Counselor 8,997.30 0.00 8,997.30
Tourism Counselor 15,901.80 0.00 15,901.80
Tourism Counselor 9,427.43 0.00 9,427.43
Tourism Counselor 8,617.50 * 0.00 8,617.50
Tourism Counselor 8,997.00 0.00 8,997.00
Tourism Counselor 1,440.00 * 0.00 1,440.00
Tourism Counselor 12,751.65 0.00 12,751.65
Tourism Relations Manager 30,906.64 * 0.00 30,906.64
Tourism Relations Manager 47,462.69 0.00 47,462.69
Tourism Relations Manager 55,179.12 0.00 55,179.12
Tourism Relations Manager 50,212.08 0.00 50,212.08
Tourism Relations Manager 59,724.34 0.00 59,724.34
Tourism Relations Manager 49,580.00 0.00 49,580.00
Tourism Relations Manager 36,863.98 * 0.00 36,863.98
Tourism Relations Manager 55,264.56 0.00 55,264.56
Tourism Relations Manager 60,869.76 0.00 60,869.76
Tourism Relations Manager 51,614.64 0.00 51,614.64
Tourism Relations Manager 49,420.49 0.00 49,420.49
Tourism Relations Manager 49,194.55 0.00 49,194.55
Videographer 4,389.68 * 0.00 4,389.68
VP, Film 148,837.44 0.00 148,837.44
VP, Marketing 148,837.44 0.00 148,837.44
VP, Operations & Finance 148,837.44 0.00 148,837.44
VP, Operations & Finance 13,738.31 * 0.00 13,738.31
VP, Partnership Marketing 148,837.44 0.00 148,837.44
6,345,680.91 11,000.00 6,356,680.91
2022 Employees Annual Salary Report - VTC
* = Partiial Year
Page 3 8/31/2022
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