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Small Business Assistance, Washington State Department of Commerce (December 2, 2022)

Summary

Slides titled Small Business Assistance, presented to the Community and Economic Development Committee on December 2, 2022 by Washington State Department of Commerce staff Keith Swenson, Lynn Longan and Linda Womack. They list Small Business Recovery Activities for the 2021-23 Biennium with $512 Million to distribute and 47 different awards/programs. Selected funding includes a Hospitality Sector appropriation of $100 Million at Applicant Review and SSBCI Spending Authority of $138 Million, marked as needing a legislative increase. The slides state that the Small Business Innovation Fund had a $34.5 million appropriation with 124 applications received and 22 selected.

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“Small Business Assistance, Washington State Department of Commerce (December 2, 2022).” Archived at Pandemic Darlings, https://pandemicdarlings.com/source-documents/2022-12-02-a30168-d246856-com-small-business-assistance-e8f2cd201c/, SHA-256 257b44309e3e6de0e048b0cca472ef7fc03cda206c0b480f5e0672b0650d4cc7.

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Small Business
Assistance
Community and Economic Development Committee

Keith Swenson
DEPUTY ASSISTANT DIRECTOR
OFFICE OF ECONOMIC DEVELOPMENT & COMPETITIVENESS

Lynn Longan
MANAGER, SMALL BUSINESS TRAINING & EDUCATION TEAM


Linda Womack
MANAGING DIRECTOR, SMALL BUSINESS FINANCE & COMMUNITY SUPPORT


DECEMBER 2, 2022
We strengthen communities


   HOUSING                     INFRASTRUCTURE       BUSINESS         ENERGY
 HOMELESSNESS                                      ASSISTANCE




     PLANNING              COMMUNITY FACILITIES   CRIME VICTIMS &   COMMUNITY
                                                   PUBLIC SAFETY     SERVICES


WASHINGTON STATE DEPARTMENT OF COMMERCE                                         2
Small Business Recovery
Grants, Loans & Technical Assistance
Small Business Recovery Activities
2021-23 Biennium

    $512 Million to distribute

    47 different awards/programs
      • Grants
      • Loans
      • Technical Assistance

WASHINGTON STATE DEPARTMENT OF COMMERCE   4
Selected Small Business Recovery Funding
   Description                              Appropriation   Status
   Working Washington 5                     $70 Million     Review & Distribution
   Convention Centers                       $5 Million      Review & Distribution
   Working Washington – Border Businesses   $4.4 Million    Fully Distributed
   Public Facility Districts                $20 Million     Fully Distributed
   Hospitality Sector                       $100 Million    Applicant Review
   Small Business Innovation                $34.5 Million   Contracts Pending
   SSBCI Spending Authority                 $138 Million    Needs legislative increase
   Small Business Disaster Relief           $20 Million     In Process
   Tourism                                  $12 Million     Fully Distributed
   SBRN Support and Loan Program            $15 Million     Loan RFP Pending
   Microenterprise                          $4.4 Million    Contract Executed
   Arts, Heritage, Science & Culture        $5 Million      Review & Distribution


WASHINGTON STATE DEPARTMENT OF COMMERCE                                                  5
Challenges remain…
COVID grants, technical assistance and resources drying up
     • Federal support ending
     • Need for capital, TA and trusted resources at an all-time high

Economic disruptors
     • Workforce shortages
     • Changing customer demands
     • Supply chain issues
     • Inflation
     • Possible recession

WASHINGTON STATE DEPARTMENT OF COMMERCE                                 6
Washington’s small business climate

     85.4% of all establishments in Washington are small businesses
                 42 average age of an entrepreneur
            11.6 average age of Washington small business   (45th nationally)



                                                              U.S. Bureau of Labor Statistics (BLS)


WASHINGTON STATE DEPARTMENT OF COMMERCE                                                     7
Survival rate of small businesses

     89.1% of Washington businesses make it through Year 1
           40.4% make it to Year 5
                    18.3% are still around at Year 10   (National average: 34.5%)




                                                                    U.S. Bureau of Labor Statistics (BLS)


WASHINGTON STATE DEPARTMENT OF COMMERCE                                                           8
Why small businesses fail over time

      • Insufficient cash flow
      • Poor planning or no plan at all
      • Lack of basic business skills/expertise
      • Inability to shift from creator to leader
      • Knowing when and how to grow
      • Lack of intel to navigate roadblocks




WASHINGTON STATE DEPARTMENT OF COMMERCE             9
The state’s small
business strategy
Entrepreneur Led Economic Development (ELED)

      • Focused on small businesses with <100 employees.

      • Builds local economies from within rather than relying solely on outside
        investment or recruitment.

      • Activities are focused on the specific resources, programs and
        expertise businesses need at each stage in lifecycle.




WASHINGTON STATE DEPARTMENT OF COMMERCE                                            11
Three critical stages in business lifecycle
   Stage                      Employees   Years in Business            Typical Revenue


       Startup                    1            0-2            Little to none

                                                              Less than $1 million
       Stage 1                  2-9            3-5
                                                              Break even to small profit

                                                              $1 million to $50 million
       Stage 2                10-99             5+
                                                              Profitable



WASHINGTON STATE DEPARTMENT OF COMMERCE                                                    12
 Startup Stage
  1 employee 3 4 0 – 2 Years

  FOCUS:       Legal structure, licensing, supply chain, customer
               acquisition, basic mechanics, market analysis


  NEEDS:       •   General education and training
               •   Self-directed programs
               •   Classroom and group sessions
               •   Some one-on-one counseling

SUPPORT:       •   MyStartup365.com           •     Small Business       •   Washington State
               •   Small Business                   Resiliency Network       Microenterprise
                   Development Centers              (SBRN)                   Association (WSMA)
                   (SBDC)                     •     Chambers             •   Other business owners
               •   Libraries                  •     SCORE                •   Community colleges
 WASHINGTON STATE DEPARTMENT OF COMMERCE                                                             13
Strategy in Action4MyStartup365.com
Washington’s Small Business Training & Education Center

     •   245,165 users served (2021-22)
     •   380,226 pages viewed
     •   76% new users
     •   24% returning
     •   AI translation in 45 languages


Key Features:

4Entrepreneur Academy         4Small Business Playbook
4Creatives Academy            4Disaster Planning Guide
4Mastering Financials


WASHINGTON STATE DEPARTMENT OF COMMERCE                   14
Stage 1
 2 to 9 employees 3 4 2 – 5 Years

  FOCUS: Day-to-day survival, mastering financials, growing
             customer base, credit readiness, increasing efficiencies


  NEEDS: •        Self-directed education specific to core competencies
              •   Group learning around specific topics
              •   Individual counseling to address roadblocks



SUPPORT: •        MyStartup365.com        •   Flex Fund                                •   SBDCs
              •   ScaleUp!                •   State Small Business Credit Initiative   •   Peerspectives
              •   SBRN                    •   Export Assistance                        •   Mentorship


WASHINGTON STATE DEPARTMENT OF COMMERCE                                                                    15
Strategy in Action4ScaleUp!
 Small group training for Stage 1 business owners


   • 774 small business graduates
   • 27 counties

   • 65% women-owned
                                             “ScaleUp! helped me hire a part-time
   • 34% minority-owned
                                           employee, and we met our three-month
   • 8% veteran-owned
                                          earning goal, with the last month being our
                                                best month of business ever!”
   New Spanish class launched in
   September – 37 owners enrolled                                   Patti Rowlson, Founder




WASHINGTON STATE DEPARTMENT OF COMMERCE                                                      16
 Stage 2
  10 – 99 employees 3 4 5+ Years

         Managing growth, refining strategy, addressing core
  FOCUS: competencies, adapting to industry changes, finding
         new markets, positioning for expansion

   NEEDS: •       Highly customized assistance
              •   Access to data and market analytics
              •   Access to peer networks, mentoring and capital
              •   Transforming from creator to leader


SUPPORT: •        Thrive!                    •   Export Assistance       •   SBDCs
              •   Executive Roundtables      •   Industry Sector Leads   •   Small Business
                                                                             Administration
 WASHINGTON STATE DEPARTMENT OF COMMERCE                                                      17
      Strategy in Action4Thrive!
       Individualized consulting focused on specific roadblocks

        •   30.5 jobs created*
        •   $10.9 million increase in revenue
        •   $146,000 in new state tax revenue
        •   $4.3 million in new investments

                                                     “After going through Thrive!, we grew our
        $11.45 ROI for each $1 the state invests   topline revenue by over 30% in 2020, which
                                                    is really a good result. What is even more
                                                   impressive is that we grew our bottom line
                                                               profit by over 900%.”

* Based on 10 companies reporting                                               Rick Fowles, CEO


     WASHINGTON STATE DEPARTMENT OF COMMERCE                                                       18
ELED and Equitable Access
Study identified three specific needs of small business community:


      Time

      Trust

      Technology




WASHINGTON STATE DEPARTMENT OF COMMERCE                              19
Time: Small Business Innovation Fund
$34.5 million appropriation

• Extensive outreach
• 124 applications received / 121 evaluated
• 22 selected
• Total Ask: $252 million
• Applications received from every county
• 1/3 of funds going to rural counties




WASHINGTON STATE DEPARTMENT OF COMMERCE       20
SBIF Awards
 #                                     Applicant Name                           Requested Funds Applicant Location       Type of Program
 1    Clallam County Economic Development Council                              $1,263,141.50    Port Angeles         Competitiveness Programs
 2    Opportunity Council                                                      $1,041,419.50    Bellingham           Accelerator
 3    Economic Development Board for Tacoma-Pierce County                      $1,893,607.00    Tacoma               Accelerator
 4    Town of Odessa (109)                                                     $1,716,314.00    Odessa               Improvements and Repairs
 5    Spokane Independent Metro Business Alliance (SIMBA)                      $983,749.00      Spokane              Competitiveness Programs
 6    City of Tacoma                                                           $1,000,000.00    Tacoma               Competitiveness Programs
 7    City of Goldendale                                                       $1,036,800.00    Goldendale           Improvements and Repairs
 8    Latino Community Fund of Washington State                                $2,000,000.00    Seattle              Accelerator
 9    Washington Manufacturing Services dba Impact Washington                  $528,526.32      Bothell              Accelerator
 10   Port of Willapa Harbor                                                   $2,190,000.00    Raymond              Incubator
      Rainier Beach Community Empowerment Coalition dba Rainier Beach Action
 11                                                                            $578,000.00      Seattle              Accelerator
      Coalition
 12   Center for Inclusive Entrepreneurship                                    $538,495.25      Seattle              Incubator
 13   Thurston Economic Development Council                                    $539,319.00      Lacey                Improvements and Repairs
 14   Muslim American Youth Foundation                                         $509,761.00      Burien               Accelerator
 15   Native Funds                                                             $519,664.40      Chelan               Accelerator
 16   Composite Recycling Technology Center (CRTC)                             $2,724,960.00    Port Angeles         Other Initiatives
 17   Chelan Douglas Regional Port Authority                                   $1,000,000.00    East Wenatchee       Incubator
 18   U District Partnership                                                   $4,976,600.00    Seattle              Improvements and Repairs
 19   Tri-Cities Diversity & Inclusion Council                                 $500,000         Richland             Incubator
 20   Colfax Downtown Association                                              $2,259,820.00    Colfax               Incubator
 21   Multi-Ethnic Business Association d/b/a AHANA                            $2,000,000.00    Spokane              Incubator
 22   Downtown Walla Walla Foundation                                          $636,250.00      Walla Walla          Incubator


WASHINGTON STATE DEPARTMENT OF COMMERCE                                                                                                         21
Application
Locations




• 124 applications
  received




WASHINGTON STATE DEPARTMENT OF COMMERCE   22
Type &
Service
Location



• 22 applicants
  selected




WASHINGTON STATE DEPARTMENT OF COMMERCE   23
Trust: Small Business Resiliency Network

                                            58,000 HOURS
                                            of technical assistance



                                            Provided assistance in

                                            40 LANGUAGES

                                            Outreach to


                   Assistance provided to
                                            1 million
                                                 PEOPLE
                   small businesses

WASHINGTON STATE DEPARTMENT OF COMMERCE                               24
Technology: Go Global
Supports underserved businesses in developing an online
presence, including e-commerce

• Applications in six languages
• Up to $4,000 per business
• Business connected to trusted, vetted
  contractors
• 430 applicants
• 100 businesses selected in pilot
   • 73% are minority/BIPOC/LGBTQ


WASHINGTON STATE DEPARTMENT OF COMMERCE                   25
The work ahead…
ELED Strategy Buildout – Next 4 Years
• Increase access to capital
• Create credit building program
• Improve and standardize data collection
• Fill identified gaps in TA, training and
  education
• Leverage and deepen existing partnerships
  statewide
• Increase focus on Stage 2 businesses to
  spur exponential growth locally


WASHINGTON STATE DEPARTMENT OF COMMERCE       27
The State’s Unique Role in ELED
• Creating an equitable, sustainable economy across state
• Providing trusted, actionable programs and resources that can be used
  locally
• Providing access to data and information that is otherwise unavailable to
  small businesses
• Identifying and addressing shifting economy needs, from emerging
  industries to overseas market expansion
• Monitoring economic activity and recovery activities statewide to create a
  diverse and inclusive economy



WASHINGTON STATE DEPARTMENT OF COMMERCE                                        28
Supporting This Work
Funding requests to:
• Continue small business programs and
  technical assistance
• Expand in-language training and education
• Help local businesses secure state and
  federal contracts
• Build upon regional and global competiveness
  strategies
• Assist small businesses in recovering from disasters


WASHINGTON STATE DEPARTMENT OF COMMERCE                  29
Thank you!
Keith Swenson
DEPUTY ASSISTANT DIRECTOR, OFFICE OF
ECONOMIC DEVELOPMENT & COMPETITIVENESS
Keith.Swenson@commerce.wa.gov

                                          www.commerce.wa.gov
Lynn Longan
MANAGER, SMALL BUSINESS EDUCATION
& TRAINING TEAM
Lynn. Longan@commerce.wa.gov
                                         Jasmine Vasavada
                                         DIRECTOR OF GOVERNMENT AFFAIRS AND POLICY

Linda Womack                             Jasmine.Vasavada@commerce.wa.gov
MANAGING DIRECTOR, SMALL BUSINESS        360.480.6622
FINANCE AND COMMUNITY SUPPORT
Linda.Womack@commerce.wa.gov

                                         Dave Pringle
Robb Zerr                                LEGISLATIVE RELATIONS MANAGER
SENIOR MANAGING DIRECTOR
SMALL BUSINESS TRAINING & EDUCATION,     Dave.Pringle@commerce.wa.gov
STATE MARKETING & TOURISM
Robb.Zerr@commerce.wa.gov                360.918.6033


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