State of Washington Tourism and Outdoor Recreation

Summary

This document is titled State of Washington Tourism and Outdoor Recreation, names David Blandford as Executive Director, and is dated 12/2/2022. It covers the Responsible Outdoor Travel Summit of October 13, 2022 and an Expedia International Traveler Survey stating that 90% look for sustainable options when traveling and that on average travelers are willing to pay 38% more to make their travels more sustainable. It also describes the mission of Washington's official destination marketing and management organization, a True to Nature campaign, rural tourism support, and the TREAD map app, a real time trail information app.

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Issuer: Congressional materials
Document type: 2022 12 02 A30168 D246872 Swt Outdoor Recreation And Economic Development
Date: 2022-12-02
Case: 2022 12 02 A30168 D246872 Swt Outdoor Recreation And Economic Development

Cite this document

“State of Washington Tourism and Outdoor Recreation.” Original at app.leg.wa.gov, dated 2022-12-02. Archived at Pandemic Darlings, https://pandemicdarlings.com/source-documents/2022-12-02-2022-12-02-a30168-d246872-swt-outdoor-recreation-and-economic-development/, SHA-256 899a33a9f4158d7d07c13b365b22223b67766607f43951f79b93f65d42f64932.

Full text

STATE OF WASHINGTON TOURISM
  AND OUTDOOR RECREATION

         David Blandford, Executive Director




                     12/2/2022
RESPONSIBLE OUTDOOR
TRAVEL SUMMIT
OCTOBER 13, 2022

• Convened thought leaders in Travel,
  Recreation and Conservation
• Goals: break down silos, identify
  shared and innovative solutions
• Topics: “Overtourism,” rec user
  experience, representation in
  recreation, comprehensive land
  management, communicating with
  and educating users and travelers
• Next steps: Glasgow Declaration for
  Climate Action?
                                                        2.
                                        Photo via Port of Seattle
TRAVELER SENTIMENT
EXPEDIA INTERNATIONAL TRAVELER SURVEY

•   90% look for sustainable options when
    traveling
•   On average, travelers are willing to pay
    38% more to make their travels more
    sustainable
•   74% would choose a travel option
    based on its commitment to
    supporting local community and
    culture (recreation gateways,
    indigenous communities)
•   45% seek locally-owned businesses
    and transportation options with lower
    environmental impact



• 10 consumers

• feel overwhelmed by starting                                 3.
                                               Photo via Port of Seattle
  TRAVELER SENTIMENT
On average, consumers are willing to pay a whopping 38%
more to make their travels more sustainable!
• 7 in 10 travelers feel overwhelmed by
  the process of being a more sustainable
  traveler



         Source: Expedia Group
         Travel Sustainability Survey, 2022




                                                                          4.
                                                          Photo via Port of Seattle
   STATE OF WASHINGTON
         TOURISM
• Mission: Washington’s official
  destination marketing and
  management organization

• Programming: Travel marketing,
  industry development, destination
  management

• Strategic focus: Economic
  development, outdoor recreation,
  rural and underserved
  communities, international
  promotion, crisis management

                                                      5.
                                      Photo via Port of Seattle
TRUE TO NATURE
CAMPAIGN
TRAVELER ADVISORY & EDUCATION

• Balanced promotions
  • Seasons
  • Sensitive communities
  • Public lands
• Coordination
  • State agencies
  • Emergency management
• Public/traveler education
  • Responsibility
  • Advance planning
DESTINATION DEVELOPMENT,
RURAL TOURISM SUPPORT
AND RECOVERY

• Framework for community sustainable
  tourism growth
• 10-year vision for the evolution of the
  destination
• Global travel best practices applied locally
• Improving the quality of place for visitors
  and residents
• Financial assistance from SWT and other
  funding sources
• Development and promotion of cross-
  region assets and partnerships
                                                 10.
TREAD MAP APP
 • Real time trail information app
 • Provides land managers an
   opportunity to communicate
   with outdoor enthusiasts
 • Users can also provide land
   managers with information
   about downed trees or other
   hazards
 • Land managers can disperse
   users from over-loved trails
   and suggest less crowded areas


                                                     11.
                                     Photo via Port of Seattle
TREAD MAP APP
 • TREAD uses APIs to
   continually update fire and
   avalanche danger
 • Users can also access 289
   live DOT webcams all over
   the state
 • Current snow levels are
   available in the winter and
   local air quality levels in the
   summer




                                                    12.
                                     Photo via Port of Seattle
TREAD PARTNERS

• Allows Tribes to directly
  communicate their own
  messaging around land with
  Tribal interest
• Gives outdoor user groups a
  chance to grow membership
  and share information
• TREAD partners with
  Disabled Hikers to highlight
  accessible trails


                                                13.
                                 Photo via Port of Seattle
THANK YOU!

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Our copy: 2022-12-02_a30168_d246872_swt-outdoor-recreation-and-economic-development.pdf
Original: app.leg.wa.gov