Revenue and Expenditure Report — Virginia Tourism Authority, Fiscal Year Ended June 30, 2021
Summary
This Virginia Tourism Authority d/b/a Virginia Tourism Corporation report covers the fiscal year ended June 30, 2021. Its summary revenue and expenditure report shows total revenues of $28,585,859, including $21,043,733 in COV General Fund revenue, and total expenditures of $21,938,961, for a net surplus of $6,646,898. A footnote says the balance reflects the impact of a discretionary spending freeze and the delay of the spring 2021 marketing campaign in response to the COVID-19 public health emergency. An employee annual salary report lists salary and bonus information by position title, with FY 2021 totals of 5,920,002.22 paid, 166,250.00 in bonuses and 6,086,252.22 total.
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“Revenue and Expenditure Report — Virginia Tourism Authority, Fiscal Year Ended June 30, 2021.”
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VIRGINIA TOURISM AUTHORITY
d/b/a Virginia Tourism Corporation
EEXPENDITURE AND SALARY REPORT
FOR THE FISCAL YEAR ENDING JUNE 30, 2021
Virginia Tourism Authority (320)
d/b/a Virginia Tourism Corporation
Summary Revenue and Expenditure Report
For the Fiscal Year Ended June 30, 2021
Actual
Revenues
COV General Fund Revenue $ 21,043,733
Carryforward Funds 5,168,963 (1) (2)
VDOT Transfers 1,424,946
Federal Grants -
Interest Revenue 14,404
Other Revenue 933,814 (3)
Total Revenues $ 28,585,859
Expenditures
Personal Services Costs
Salaries, Taxes and Benefits $ 8,014,634
Wages and Taxes 408,136
Total Personal Services Costs $ 8,422,769
Operating Costs
Advertising and Promotion $ 4,658,962
Missions, Shows & Events 19,338
Digital Marketing 1,129,974
Travel 100,520
Services 1,930,788
Supplies and Materials 240,940
Grants & Pass-Through Payments 4,499,625
Fixed Asset Payments 177,025
Other Expenditures 759,019
Total Operating Costs $ 13,516,191
Total Expenditures $ 21,938,961
Net Surplus (Deficit) $ 6,646,898 (4) (5) (6)
(1) This includes $2,478,000 in marketing grant funds obligated in FY 2021 but not expended as of
June 30, 2020. Of this amount, $2,098,635 was for the Marketing Leverage Program, $12,860 was for the
Virginia World War I and World War II Tourism Marketing Program, and $366,505 was for the WanderLOVE
Recovery Grant Program.
(2) This includes Film Sponsorship Fund grant funds totaling $173,813 obligated in FY 2021 but not
expended as of June 30, 2020.
(3) This includes a total of $54,956 in FY 2021 for the WW I & WW II Profiles of Honor Tour. These funds were
provided on a reimbursement basis by the Virginia World War I and World War II Commemoration
Commission.
(4) This includes cumulative marketing grant funds totaling $3,134,931 that remained unexpended as of June 30,
2021 pending reimbursement requests from grantees. Such funds are paid to grantees on a reimbursement
basis after completion of their marketing activities.
(5) This includes cumulative Film Sponsorship grant funds totaling $317,175 that remained unexpended
as of June 30, 2021.
(6) This balance reflects impact of discretionary spending freeze and delaying the spring 2021 marketing
campaign in response to the COVID-19 public health emergency.
ealth
Pageem1
Virginia Tourism Authority (320)
Executive and Board of Directors
Revenue and Expenditure Report
For the Fiscal Year Ended June 30, 2021
Actual
Revenues
COV General Fund Revenue $ 725,385
Carryforward Funds -
VDOT Transfers -
Federal Grants -
Interest Revenue -
Other Revenue -
Total Revenues $ 725,385
Expenditures
Personal Services Costs
Salaries, Taxes and Benefits $ 362,586
Wages and Taxes -
Total Personal Services Costs $ 362,586
Operating Costs
Advertising and Promotion $ (12,000)
Missions, Shows & Events 27
Digital Marketing -
Travel 11,493
Services 97,404
Supplies and Materials 9,955
Grants & Pass-Through Payments -
Fixed Asset Payments 56,175
Other Expenditures 176,494
Total Operating Costs $ 339,547
Total Expenditures $ 702,133
Net Surplus (Deficit) $ 23,252
Page 2
Virginia Tourism Authority (320)
Operations and Finance
Revenue and Expenditure Report
For the Fiscal Year Ended June 30, 2021
Actual
Revenues
COV General Fund Revenue $ 1,087,081
Carryforward Funds -
VDOT Transfers -
Federal Grants -
Interest Revenue 14,404
Other Revenue 15,358
Total Revenues $ 1,116,843
Expenditures
Personal Services Costs
Salaries, Taxes and Benefits $ 582,629
Wages and Taxes 2,464
Total Personal Services Costs $ 585,092
Operating Costs
Advertising and Promotion $ -
Missions, Shows & Events -
Digital Marketing -
Travel 67,694
Services 362,039
Supplies and Materials 2,056
Grants & Pass-Through Payments -
Fixed Asset Payments 31,286
Other Expenditures 68,090
Total Operating Costs $ 531,166
Total Expenditures $ 1,116,258
Net Surplus (Deficit) $ 585
Page 3
Virginia Tourism Authority (320)
Marketing
Revenue and Expenditure Report
For the Fiscal Year Ended June 30, 2021
Actual
Revenues
COV General Fund Revenue $ 11,303,989
Carryforward Funds 1,811,581
VDOT Transfers -
Federal Grants -
Interest Revenue -
Other Revenue 360,920 (1)
Total Revenues $ 13,476,490
Expenditures
Personal Services Costs
Salaries, Taxes and Benefits $ 2,626,405
Wages and Taxes 5,804
Total Personal Services Costs $ 2,632,209
Operating Costs
Advertising and Promotion $ 4,467,462
Missions, Shows & Events 16,194
Digital Marketing 1,129,974
Travel 11,144
Services 836,068
Supplies and Materials 67,798
Grants & Pass-Through Payments 1,369,349
Fixed Asset Payments 37,601
Other Expenditures 493,763
Total Operating Costs $ 8,429,354
Total Expenditures $ 11,061,563
Net Surplus (Deficit) $ 2,414,927 (2)
(1) This includes a total of $54,956 in FY 2021 for the WW I & WW II Profiles of Honor Tour. These funds were
provided on a reimbursement basis by the Virginia World War I and World War II Commemoration
Commission.
(2) This balance reflects impact of discretionary spending freeze and delaying the spring 2021 marketing
campaign in response to the COVID-19 public health emergency.
Page 4
Virginia Tourism Authority (320)
Visitor Services
Revenue and Expenditure Report
For the Fiscal Year Ended June 30, 2021
Actual
Revenues
COV General Fund Revenue $ 1,789,712
Carryforward Funds -
VDOT Transfers 1,424,946
Federal Grants -
Interest Revenue -
Other Revenue 510,231
Total Revenues $ 3,724,889
Expenditures
Personal Services Costs
Salaries, Taxes and Benefits $ 2,427,588
Wages and Taxes 398,918
Total Personal Services Costs $ 2,826,506
Operating Costs
Advertising and Promotion $ -
Missions, Shows & Events -
Digital Marketing -
Travel 5,663
Services 479,448
Supplies and Materials 134,133
Grants & Pass-Through Payments 200,000
Fixed Asset Payments 24,410
Other Expenditures 8,233
Total Operating Costs $ 851,887
Total Expenditures $ 3,678,393
Net Surplus (Deficit) $ 46,496
Page 5
Virginia Tourism Authority (320)
Film
Revenue and Expenditure Report
For the Fiscal Year Ended June 30, 2021
Actual
Revenues
COV General Fund Revenue $ 1,149,445
Carryforward Funds 173,813 (1)
VDOT Transfers -
Federal Grants -
Interest Revenue -
Other Revenue 47,485
Total Revenues $ 1,370,743
Expenditures
Personal Services Costs
Salaries, Taxes and Benefits $ 542,367
Wages and Taxes 950
Total Personal Services Costs $ 543,317
Operating Costs
Advertising and Promotion $ 136,500
Missions, Shows & Events 3,117
Digital Marketing -
Travel 798
Services 70,158
Supplies and Materials 16,131
Grants & Pass-Through Payments 56,638
Fixed Asset Payments 25,170
Other Expenditures 2,589
Total Operating Costs $ 311,100
Total Expenditures $ 854,417
Net Surplus (Deficit) $ 516,326 (2)
(1) This includes Film Sponsorship grant funds totaling $173,813 appropriated prior to FY 2021 but not
expended as of June 30, 2020.
(2) This includes cumulative Film Sponsorship grant funds totaling $317,175 that remained unexpended
as of June 30, 2021.
Page 6
Virginia Tourism Authority (320)
Partnership Marketing
Revenue and Expenditure Report
For the Fiscal Year Ended June 30, 2021
Actual
Revenues
COV General Fund Revenue $ 3,863,121
Carryforward Funds 3,183,569 (1)
VDOT Transfers -
Federal Grants -
Interest Revenue -
Other Revenue (180)
Total Revenues $ 7,046,510
Expenditures
Personal Services Costs
Salaries, Taxes and Benefits $ 1,473,060
Wages and Taxes -
Total Personal Services Costs $ 1,473,060
Operating Costs
Advertising and Promotion $ 67,000
Missions, Shows & Events -
Digital Marketing -
Travel 3,728
Services 85,671
Supplies and Materials 10,867
Grants & Pass-Through Payments 1,748,638
Fixed Asset Payments 2,383
Other Expenditures 9,850
Total Operating Costs $ 1,928,137
Total Expenditures $ 3,401,197
Net Surplus (Deficit) $ 3,645,313 (2)
(1) This includes $2,478,000 in marketing grant funds obligated in FY 2021 but not expended as of
June 30, 2020. Of this amount, $2,098,635 was for the Marketing Leverage Program, $12,860 was for the
Virginia World War I and World War II Tourism Marketing Program, and $366,505 was for the WanderLOVE
Recovery Grant Program.
(2) This includes cumulative marketing grant funds totaling $3,134,931 that remained unexpended as of June 30,
2021 pending reimbursement requests from grantees. Such funds are paid to grantees on a reimbursement
basis after completion of their marketing activities. Many of these marketing efforts cross fiscal years.
Page 7
Virginia Tourism Authority (320)
Legislative Pass-Throughs
Revenue and Expenditure Report
For the Fiscal Year Ended June 30, 2021
Actual
Revenues
COV General Fund Revenue $ 1,125,000
Carryforward Funds -
VDOT Transfers -
Federal Grants -
Interest Revenue -
Other Revenue -
Total Revenues $ 1,125,000
Expenditures
Personal Services Costs
Salaries, Taxes and Benefits $ -
Wages and Taxes -
Total Personal Services Costs $ -
Operating Costs
Advertising and Promotion $ -
Missions, Shows & Events -
Digital Marketing -
Travel -
Services -
Supplies and Materials -
Grants & Pass-Through Payments 1,125,000
Fixed Asset Payments -
Other Expenditures -
Total Operating Costs $ 1,125,000
Total Expenditures $ 1,125,000
Net Surplus (Deficit) $ -
Page 8
Fiscal Year 2021 Virginia Tourism Corporation July 2020 - June 2021
Salary and Bonus Information
All Salaried and Wage Personnel As of June 30, 2021
Salaries & Wages Partial FY 2021 FY 2021
Position Title Paid Year Bonus Total Paid
Lead Tourism Counselor 1,598.54 * 0.00 1,598.54
Budget and Finance Analyst 61,040.94 0.00 61,040.94
Assistant Manager 39,602.89 6,000.00 45,602.89
Content Manager 56,373.83 0.00 56,373.83
Consumer & Partner Services Manager 62,362.37 0.00 62,362.37
Tourism Counselor 34,552.39 0.00 34,552.39
VP, Marketing 142,045.31 0.00 142,045.31
Tourism Counselor 2,964.00 * 0.00 2,964.00
Canadian Media Relations & Marketing Specialist 89,435.94 0.00 89,435.94
Public Relations & Social Media Coordinator 39,416.77 * 0.00 39,416.77
Research Manager 57,128.07 0.00 57,128.07
Special Projects Manager 58,793.13 0.00 58,793.13
Assistant Manager 32,583.41 * 6,000.00 38,583.41
International Media Relations Manager 89,435.94 0.00 89,435.94
Distribution Center Associate 41,500.89 0.00 41,500.89
Assistant Manager 46,834.25 6,000.00 52,834.25
Tourism Relations Manager 43,245.03 6,000.00 49,245.03
Tourism Counselor 14,319.81 500.00 14,819.81
Senior Distribution Center Associate 42,854.80 0.00 42,854.80
VP, Partnership Marketing 142,045.31 0.00 142,045.31
International Marketing Manager 72,651.20 0.00 72,651.20
Tourism Counselor 1,414.74 250.00 1,664.74
Assistant Manager 30,513.68 6,000.00 36,513.68
Tourism Counselor 12,506.00 500.00 13,006.00
Director of Business Development 107,405.14 0.00 107,405.14
Brand Director 90,187.50 0.00 90,187.50
Destination Development Specialist 62,469.34 0.00 62,469.34
Communications Manager 57,664.88 0.00 57,664.88
Tourism Relations Manager 52,661.08 6,000.00 58,661.08
Tourism Relations Manager 47,920.59 6,000.00 53,920.59
VP, Film 142,045.31 0.00 142,045.31
Tourism Relations Manager 54,838.09 6,000.00 60,838.09
Tourism Counselor 5,250.00 250.00 5,500.00
Tourism Counselor 14,003.16 500.00 14,503.16
Deputy Director of Communications 72,456.74 0.00 72,456.74
Tourism Counselor 8,756.71 500.00 9,256.71
Tourism Counselor 10,205.00 500.00 10,705.00
Film Office Communications Manager 61,974.93 0.00 61,974.93
Director of Planning & Partnerships 112,558.57 0.00 112,558.57
Assistant Manager 47,229.15 6,000.00 53,229.15
Assistant Manager 8,812.50 * 0.00 8,812.50
Tourism Counselor 7,956.00 500.00 8,456.00
Tourism Counselor 11,907.85 500.00 12,407.85
Assistant Manager 18,448.93 * 0.00 18,448.93
Director of Consumer & Partner Services 94,535.50 0.00 94,535.50
Tourism Counselor 7,338.00 500.00 7,838.00
Lead Tourism Counselor 26,493.75 6,000.00 32,493.75
Tourism Counselor 2,606.25 * 250.00 2,856.25
Assistant Manager 28,237.75 * 6,000.00 34,237.75
Photographer & Creative Specialist 56,597.59 0.00 56,597.59
Tourism Counselor 8,058.00 500.00 8,558.00
Digital Marketing Developer 63,131.25 0.00 63,131.25
Tourism Relations Manager 46,975.66 6,000.00 52,975.66
Tourism Counselor 8,352.50 500.00 8,852.50
Tourism Counselor 4,522.86 250.00 4,772.86
Tourism Counselor 14,773.50 500.00 15,273.50
Film Office Administrative Staff Assistant 50,336.89 0.00 50,336.89
Tourism Counselor 10,326.00 500.00 10,826.00
2021 Employees Annual Salary Report - VTC (Report Version)
* = Partiial Year
Page 1 8/17/2021
Fiscal Year 2021 Virginia Tourism Corporation July 2020 - June 2021
Salary and Bonus Information
All Salaried and Wage Personnel As of June 30, 2021
Salaries & Wages Partial FY 2021 FY 2021
Position Title Paid Year Bonus Total Paid
Tourism Counselor 15,290.15 500.00 15,790.15
PMAP Manager 75,082.18 0.00 75,082.18
Director of Global Marketing 105,993.16 0.00 105,993.16
Director of Operations & Industry Initiatives 76,942.75 0.00 76,942.75
Director of Sales 84,385.68 0.00 84,385.68
Tourism Counselor 9,162.00 500.00 9,662.00
Tourism Counselor 3,539.18 250.00 3,789.18
Tourism Counselor 4,668.00 500.00 5,168.00
Digital Marketing Manager 58,764.49 0.00 58,764.49
Regional Tourism Manager 66,443.42 6,000.00 72,443.42
Director of Digital Marketing 87,132.19 0.00 87,132.19
Tourism Counselor 588.00 * 0.00 588.00
Tourism Counselor 5,384.84 * 0.00 5,384.84
Director of Marketing Operations 83,361.87 0.00 83,361.87
Tourism Counselor 5,952.54 250.00 6,202.54
Destination Development Specialist 69,970.59 0.00 69,970.59
Lead Tourism Counselor 14,588.89 * 0.00 14,588.89
Director of Communications 97,654.54 0.00 97,654.54
Tourism Counselor 9,106.38 500.00 9,606.38
Tourism Counselor 60.00 * 0.00 60.00
Honor Tour Counselor 987.81 * 0.00 987.81
Digital Marketing Content Specialist 56,597.83 0.00 56,597.83
Procurement Officer 53,860.65 0.00 53,860.65
Destination Development Specialist 72,278.67 0.00 72,278.67
Tourism Counselor 24,853.44 6,250.00 31,103.44
President and CEO 207,596.04 0.00 207,596.04
VP, Operations & Finance 35,278.27 * 0.00 35,278.27
Tourism Counselor 4,227.08 250.00 4,477.08
Tourism Counselor 5,229.71 250.00 5,479.71
Contracts & Procurement Manager 76,543.69 0.00 76,543.69
Digital Marketing Content Specialist 42,787.36 0.00 42,787.36
Destination Development Specialist 72,140.44 0.00 72,140.44
Distribution Center & Fulfillment Manager 65,450.39 0.00 65,450.39
Assistant Manager 33,259.95 6,000.00 39,259.95
Contracts Officer 54,713.75 0.00 54,713.75
Honor Tour Manager 38,417.83 * 0.00 38,417.83
Social Media Manager 56,556.86 0.00 56,556.86
Tourism Relations Manager 51,478.54 6,000.00 57,478.54
Tourism Relations Manager 52,742.61 6,000.00 58,742.61
Tourism Counselor 10,218.00 500.00 10,718.00
Brand Manager 60,125.00 0.00 60,125.00
Tourism Relations Manager 58,092.05 6,000.00 64,092.05
Tourism Counselor 9,569.70 500.00 10,069.70
Director of Research 37,730.20 * 0.00 37,730.20
Tourism Counselor 10,812.50 500.00 11,312.50
Tourism Counselor 10,790.00 500.00 11,290.00
VP, Operations & Finance 142,045.31 0.00 142,045.31
Film Office Locations Manager 54,976.86 0.00 54,976.86
National Sales & Marketing Manager 62,129.33 0.00 62,129.33
Film Office Assistant Director 75,104.30 0.00 75,104.30
Film Office Outreach Coordinator 882.48 * 0.00 882.48
Tourism Counselor 8,396.48 500.00 8,896.48
Tourism Relations Manager 49,259.21 6,000.00 55,259.21
Assistant Manager 39,677.93 6,000.00 45,677.93
Tourism Counselor 14,055.08 500.00 14,555.08
Tourism Counselor 9,049.35 500.00 9,549.35
Assistant Manager 35,763.79 6,000.00 41,763.79
Tourism Counselor 16,768.50 500.00 17,268.50
Tourism Relations Manager 46,694.52 6,000.00 52,694.52
2021 Employees Annual Salary Report - VTC (Report Version)
* = Partiial Year
Page 2 8/17/2021
Fiscal Year 2021 Virginia Tourism Corporation July 2020 - June 2021
Salary and Bonus Information
All Salaried and Wage Personnel As of June 30, 2021
Salaries & Wages Partial FY 2021 FY 2021
Position Title Paid Year Bonus Total Paid
Assistant Manager 32,039.41 6,000.00 38,039.41
Destination Development Specialist 76,351.54 0.00 76,351.54
Tourism Counselor 7,194.00 * 500.00 7,694.00
Art Director & Photographer 59,606.48 5,000.00 64,606.48
Tourism Counselor 4,524.00 * 250.00 4,774.00
Tourism Counselor 7,752.00 500.00 8,252.00
Assistant Manager 35,965.09 6,000.00 41,965.09
Tourism Counselor 11,400.00 500.00 11,900.00
Tourism Counselor 8,105.50 500.00 8,605.50
Government & Industry Liaison 80,445.33 0.00 80,445.33
Tourism Relations Manager 46,296.49 0.00 46,296.49
Partnership Marketing Development Specialist 68,859.24 0.00 68,859.24
Tourism Counselor 8,814.00 500.00 9,314.00
Public Relations Coordinator 11,335.74 * 0.00 11,335.74
Tourism Counselor 6,132.00 250.00 6,382.00
Destination Development Specialist 58,916.90 0.00 58,916.90
Chief of Staff 71,606.00 0.00 71,606.00
Art Director & Photographer 61,189.93 0.00 61,189.93
FY 2021 Totals 5,920,002.22 166,250.00 6,086,252.22
* Partial Year indicates employees who were employed for fewer than 12 full months in the fiscal year.
2021 Employees Annual Salary Report - VTC (Report Version)
* = Partiial Year
Page 3 8/17/2021
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