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Meeting Packet - Commerce Committee, Technology Transparency Workshop (February 17, 2021)

Summary

Meeting packet for the Commerce Committee meeting on Wednesday, February 17, 2021, at 4:00 PM. The agenda lists a workshop on Technology Transparency Draft Legislation and a presentation on Social Media and Society by Andrew Selepak, Ph.D., University of Florida College of Journalism and Communications. A workshop summary says the bill requires large scale ($100m revenue or 100m users) social media platforms to publish standards for censoring or banning posts and to give written notice within 30 days when content is censored. It states that the Florida Attorney General may collect a civil penalty for each violation of no more than $10,000 and that damages are provided up to $100,000 per claim. The packet also reproduces the workshop draft, titled as an act relating to technology transparency.

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Cite this document

“Meeting Packet - Commerce Committee, Technology Transparency Workshop (February 17, 2021).” Archived at Pandemic Darlings, https://pandemicdarlings.com/source-documents/2021-02-17-3098-commerce-committee-meeting-packets-mtg12770-fd09b33236/, SHA-256 e248ff35c61ee43fd9ac1c01ec8c2dc93411a122cd6b57ee61e81fe23bec0c94.

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                Commerce Committee
                 Wednesday, February 17, 2021
                      4:00 PM - 6:00 PM
                    Sumner Hall (404 HOB)




                    Meeting Packet




Chris Sprowls                                   Blaise Ingoglia
Speaker                                                   Chair
                   The Florida House of Representatives
                                        Commerce Committee

Chris Sprowls                                                                                    Blaise Ingoglia
Speaker                                                                                                   Chair




                                    Meeting Agenda

                             Wednesday, February 17, 2021
                                 4:00 PM – 6:00 PM
                               Sumner Hall (404 HOB)
  I.   Call to Order

 II.   Roll Call

III.   Welcome and Opening Remarks

IV.    Workshop on the following:
            Technology Transparency Draft Legislation

       Presentation on Social Media and Society:
             Andrew Selepak, Ph.D., Program Coordinator - Master's program
             with specialization in Social Media, and Lecturer - Department of
             Telecommunication University of Florida College of Journalism and
             Communications

V.     Closing Remarks

VI.    Adjournment




                303 House Office Building, 402 South Monroe Street, Tallahassee, FL 32399-1300
                                                (850) 717-4870
Technology Transparency
Workshop
                                      Technology Transparency
The bill requires large scale ($100m revenue or 100m users) social media platforms to:

    1. Publish standards, including detailed definitions, used for determining whether to censor or ban posts or
        deplatform users, including standards for “shadow banning”.
    2. Consistently apply its published standards to censor or deplatform users.
    3. Inform users about changes to rules, agreements and terms, and obtain consent, prior to implementation of
        such changes. Prohibit changing standards more than every 30 days.
    4. Provide written notice to users within 30 days if the social media platform censors user content or deplatforms
        a user. The notice must contain a detailed explanation.
    5. Inform users about the number of other users who were actually provided or shown such users posts or
        content and allow users to request information on how such determinations are made.
    6. Allow deplatformed users to retrieve all user information and data for at least 60 days.
    7. Allow users to opt-out of the use of individual types of algorithms, including those related to post-
        prioritization/shadow banning, thus allowing sequential posts.
    8. Provide an annual notice of the use of algorithms, including post-prioritization/shadow banning algorithms, and
        reoffer the opportunity to opt-out of the use of individual types of algorithms.
    9. Exempt any post by a candidate or any post about a candidate from post-prioritization/shadow banning
        algorithms starting on the date of qualification through the date of the election.
    10. Provide equal access for news source content from established journalistic enterprises unless prioritized
        placement is sponsored by the journalistic enterprise.

The bill makes each violation of these requirements a violation of the Florida Deceptive and Unfair Trade Practices Act
(FDUTPA). The Florida Attorney General (AG) may bring action for any violation of FDUPTA and may collect a civil
penalty for each violation of no more than $10,000. A user may bring an action if the social media platform fails to
consistently apply standards used to censor or deplatform users or fails to provide the required written notice within 30
days. Damages are provided up to $100,000 per claim, including attorney’s fees for deplatforming without cause, and
actual and punitive damages depending on circumstances.

The bill ensures that the AG has subpoena power needed to obtain information, including algorithms, from social media
platforms to investigate violations. The tied public records bill also includes a public records exemption for active
investigations.

The bill temporarily prevents social media platforms from being considered as a contracting partner with state
government if the AG determines that certain anti-trust violations are likely to have occurred. It also permanently bans
those companies from contracting with the state that are found guilty of such anti-trust violations. Existing state
contracts can be maintained.

The bill bans state and local governments from offering economic development financial incentives to companies that
are determined by the AG to be in violation of anti-trust laws.

The bill requires the Elections Commission to fine a social media platform for deplatforming an official political
candidate for office in Florida ($100,000 a day for statewide candidates and $10,000 per day for other candidates), if the
candidate is deplatformed at any time starting on the date of qualification through the date of the election. The bill also
requires social media platforms that provide free advertising for a candidate to report such advertising as an in-kind
contribution to the candidate under state election laws.

The bill provides for severability. It also provides that it is only effective as far as it does not violate federal law.
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    1                                         A bill to be entitled
    2              An act relating to technology transparency; creating
    3              s. 106.072, F.S.; providing definitions; prohibiting a
    4              social media platform from knowingly deplatforming a
    5              candidate; providing fines for violations; authorizing
    6              social media platforms to provide fee advertising for
    7              candidates under specified conditions; providing
    8              enforcement mechanism; creating s. 287.137, F.S.;
    9              providing definitions; providing requirements for
10                 public contracts and economic incentives related to
11                 entities who have been convicted or held civilly
12                 liable for antitrust violations; prohibiting a public
13                 entity from entering into any type contract with a
14                 person or affiliate on the antitrust violator vendor
15                 list; providing applicability; requiring certain
16                 contract documents to contain a specified statement;
17                 requiring the Department of Management Services to
18                 maintain a list of people or affiliates disqualified
19                 from the public contracting and purchasing process;
20                 specifying requirements for publishing such list;
21                 providing procedures for placing a person or affiliate
22                 on the list; providing procedural and legal rights for
23                 a person or affiliate to challenge placement on the
24                 list; providing a procedure for placing a person
25                 temporarily on an antitrust violator vendor list;

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26              providing procedural and legal rights for a person to
27              challenge temporary placement on the list; authorizing
28              a person, under specified conditions, to retain rights
29              or obligations under existing contracts or binding
30              agreements; prohibiting a person who has been placed
31              on antitrust violator vendor list from receiving
32              certain economic incentives; providing exceptions;
33              providing enforcement methodology; creating s.
34              501.2041, F.S.; providing definitions; authorizing the
35              Department of Legal Affairs to bring specified actions
36              against social media platforms for failure to comply
37              with specified requirements; specifying requirements
38              that must be contained when notification is given by a
39              social platform for certain purposes; providing an
40              exception to notification requirements; authorizing
41              the department to investigate suspected violations
42              under the Deceptive and Unfair Trade Practices Act;
43              specifying circumstances under which a private cause
44              of action may be brought; specifying how damages are
45              to be calculated; specifying powers of the Department
46              of Legal Affairs related to investigations related to
47              acts of shadow banning by social media platforms;
48              providing construction for violations of certain
49              provisions of this act; granting the department
50              specified subpoena powers; providing enforcement

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51              authority; amending s. 501.212, F.S.; conforming a
52              provision to changes made by the act; providing a
53              severability clause; providing an effective date.
54
55      Be It Enacted by the Legislature of the State of Florida:
56
57              Section 1.         Section 106.072, Florida Statutes, is created
58      to read:
59              106.072       Social media deplatforming of political
60      candidates.—
61              (1)     As used in this section, the term:
62              (a)     "Candidate" has the same meaning as in s.
63      106.011(3)(e).
64              (b)     "Deplatform" has the same meaning as in s. 501.172.
65              (c)     "Social media platform" has the same meaning as in s.
66      501.172.
67              (2)     A social media platform may not knowingly deplatform a
68      candidate. Upon a finding of a violation of this section by the
69      Elections Commission, the social media platform may be fined
70      $100,000 per day for statewide candidates and $10,000 per day
71      for other candidates.
72              (3)     A social media platform that knowingly provides free
73      advertising for a candidate must report such advertising as an
74      in-kind contribution to the candidate under state election laws.
75      Posts, content, material, and comments by candidates that are

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76       shown on the platform in the same or similar way as other user's
77       posts, content, material, and comments is not considered free
78       advertising.
79               (4)      This section may only be enforced to the extent not
80       inconsistent with federal law and 47 U.S.C. s. 230(e)(3), and
81       notwithstanding any other provision of state law.
82               Section 2.         Section 287.137, Florida Statutes, is created
83       to read:
84               287.137       Antitrust violations; denial or revocation of the
85       right to transact business with public entities; denial of
86       economic benefits.—
87               (1)      As used in this section, the term:
88               (a)      "Affiliate" means:
89               1.      A predecessor or successor of a person convicted of or
90       held civilly liable for an antitrust violation; or
91               2.      An entity under the control of any natural person who
92       is active in the management of the entity and who has been
93       convicted of or held civilly liable for an antitrust violation.
94       The term includes those officers, directors, executives,
95       partners, shareholders, employees, members, and agents who are
96       active in the management of an affiliate. The ownership by one
97       person of shares constituting a controlling interest in another
98       person, or a pooling of equipment or income among persons when
99       not for fair market value under an arm's length agreement, is a
100      prima facie case that one person controls another person. The

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101      term also includes a person who knowingly enters into a joint
102      venture with a person who has violated an antitrust law during
103      the preceding 36 months.
104              (b)     "Antitrust violation" means any state or federal
105      antitrust law as determined in a civil or criminal proceeding
106      brought by the Attorney General, a state attorney, a similar
107      body or agency of another state, or the United States Department
108      of Justice.
109              (c)     "Antitrust violator vendor list" means the list
110      required to be kept by the department pursuant to paragraph
111      (3)(b).
112              (d)     "Conviction or being held civilly liable" or
113      "convicted or held civilly liable" means a criminal finding of
114      guilt or conviction, with or without an adjudication of guilt,
115      being held civilly liable, or having a judgment levied for an
116      antitrust violation, in any federal or state trial court of
117      record relating to charges brought by indictment, information,
118      or complaint on or after July 1, 2021, as a result of a jury
119      verdict, nonjury trial, or entry of a plea of guilty or nolo
120      contendere or other order finding of liability.
121              (e)     "Economic incentives" means state grants, cash grants,
122      tax exemptions, tax refunds, tax credits, state funds, and other
123      state incentives under chapter 288 or administered by Enterprise
124      Florida, Inc.
125              (f)     "Person" means a natural person or an entity organized

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126      under the laws of any state or of the United States who operates
127      as a social media platform, as defined in s. 501.2041, with the
128      legal power to enter into a binding contract and which bids or
129      applies to bid on contracts let by a public entity, or which
130      otherwise transacts or applies to transact business with a
131      public entity. The term "person" includes those officers,
132      directors, executives, partners, shareholders, employees,
133      members, and agents who are active in management of an entity.
134              (g)     "Public entity" means the state and any of its
135      departments or agencies.
136              (2)(a)       A person or affiliate who has been placed on the
137      antitrust violator vendor list following a conviction or being
138      held civilly liable for an antitrust violation may not submit a
139      bid, proposal, or reply for any new contract to provide any
140      goods or services to a public entity; may not submit a bid,
141      proposal, or reply for a new contract with a public entity for
142      the construction or repair of a public building or public work;
143      may not submit a bid, proposal, or reply on new leases of real
144      property to a public entity; may not be awarded or perform work
145      as a contractor, supplier, subcontractor, or consultant under a
146      new contract with a public entity; and may not transact new
147      business with a public entity.
148              (b)     A public entity may not accept a bid, proposal, or
149      reply from, award a new contract to, or transact new business
150      with any person or affiliate on the antitrust violator vendor

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151      list unless that person or affiliate has been removed from the
152      list pursuant to paragraph (3)(e).
153              (c)     This subsection does not apply to contracts that were
154      awarded or business transactions that began before a person or
155      an affiliate was placed on the antitrust violator vendor list,
156      and in no event before July 1, 2021.
157              (3)(a)       Beginning July 1, 2021, all invitations to bid,
158      requests for proposals, and invitations to negotiate, as defined
159      in s. 287.012, and any contract document described in s. 287.058
160      shall contain a statement informing persons of the provisions of
161      paragraph (2)(a).
162              (b)     The department shall maintain an antitrust violator
163      vendor list of the names and addresses of the people or
164      affiliates who have been disqualified from the public
165      contracting and purchasing process under this section. The
166      department shall publish the initial antitrust violator vendor
167      list on January 1, 2022, and shall publish an updated version of
168      the list quarterly thereafter. The revised quarterly list shall
169      also be electronically posted. Notwithstanding this paragraph, a
170      person or affiliate disqualified from the public contracting and
171      purchasing process pursuant to this section is disqualified as
172      of the date the final order is entered.
173              (c)1.       Upon receiving reasonable information from any
174      source that a person was convicted or held civilly liable, the
175      department shall investigate the information and determine

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176      whether good cause exists to place that person or an affiliate
177      of that person on the antitrust violator vendor list. If good
178      cause exists, the department shall notify the person or
179      affiliate in writing of its intent to place the name of that
180      person or affiliate on the antitrust violator vendor list, and
181      of the person's or affiliate's right to a hearing, the procedure
182      that must be followed, and the applicable time requirements. If
183      the person or affiliate does not request a hearing, the
184      department shall enter a final order placing the name of the
185      person or affiliate on the antitrust violator vendor list. A
186      person or affiliate may not be placed on the antitrust violator
187      vendor list without receiving an individual notice of intent
188      from the department.
189              2.      Within 21 days after receipt of the notice of intent,
190      the person or affiliate may file a petition for a formal hearing
191      under ss. 120.569 and 120.57(1) to determine whether it is in
192      the public interest for the person or affiliate to be placed on
193      the antitrust violator vendor list. A person or affiliate may
194      not file a petition for an informal hearing under s. 120.57(2).
195      The procedures of chapter 120 shall apply to any formal hearing
196      under this paragraph except within 30 days after the formal
197      hearing or receipt of the hearing transcript, whichever is
198      later, the administrative law judge shall enter a final order,
199      which shall consist of findings of fact, conclusions of law,
200      interpretation of agency rules, and any other information

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201      required by law or rule to be contained in the final order. The
202      final order shall direct the department to place or not place
203      the person or affiliate on the antitrust violator vendor list.
204      The final order of the administrative law judge is final agency
205      action for purposes of s. 120.68.
206              3.      In determining whether it is in the public interest to
207      place a person or affiliate on the antitrust violator vendor
208      list under this paragraph, the administrative law judge shall
209      consider the following factors:
210              a.      Whether the person or affiliate committed an antitrust
211      violation.
212              b.      The nature and details of the antitrust violation.
213              c.      The degree of culpability of the person or affiliate
214      proposed to be placed on the antitrust violator vendor list.
215              d.      Reinstatement or clemency in any jurisdiction in
216      relation to the antitrust violation at issue in the proceeding.
217              e.      The needs of public entities for additional competition
218      in the procurement of goods and services in their respective
219      markets.
220              4.      In any proceeding under this paragraph, the department
221      must prove that it is in the public interest for the person or
222      affiliate to whom it has given notice under this paragraph to be
223      placed on the antitrust violator vendor list. Proof that a
224      person was convicted or was held civilly liable, or that an
225      entity is an affiliate of a person constitutes a prima facie

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226      case that it is in the public interest for the person or
227      affiliate to whom the department has given notice to be put on
228      the antitrust violator vendor list. Status as an affiliate must
229      be proven by clear and convincing evidence. If the
230      administrative law judge determines that the person was not
231      convicted or that the person was not civilly liable or is not an
232      affiliate of such person, that person or affiliate shall not be
233      placed on the antitrust violator vendor list.
234               5.      Any person or affiliate who has been notified by the
235      department of its intent to place his or her name on the
236      antitrust violator vendor list may offer evidence on any
237      relevant issue. An affidavit alone does not constitute competent
238      substantial evidence that the person has not been convicted or
239      is not an affiliate of a person so convicted or held civilly
240      liable. Upon establishment of a prima facie case that it is in
241      the public interest for the person or affiliate to whom the
242      department has given notice to be put on the antitrust violator
243      vendor list, the person or affiliate may prove by a
244      preponderance of the evidence that it would not be in the public
245      interest to put him or her on the antitrust violator vendor
246      list, based upon evidence addressing the factors in subparagraph
247      3.
248               (d)1.       If a person has been charged or accused of any state
249      or federal antitrust law in a civil or criminal proceeding
250      brought by the Attorney General, a state attorney, or the United

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251      States Department of Justice on or after July 1, 2021, the
252      Attorney General may, by a finding of probable cause that a
253      person has likely violated the underlying antitrust laws,
254      temporarily place such person on the antitrust violator vendor
255      list until such proceeding has concluded.
256              2.      If probable cause exists, the Attorney General shall
257      notify the person in writing of its intent to temporarily place
258      the name of that person on the antitrust violator vendor list,
259      and of the person's right to a hearing, the procedure that must
260      be followed, and the applicable time requirements. If the person
261      does not request a hearing, the Attorney General shall enter a
262      final order temporarily placing the name of the person on the
263      antitrust violator vendor list. A person may not be placed on
264      the antitrust violator vendor list without receiving an
265      individual notice of intent from the Attorney General.
266              3.      Within 21 days after receipt of the notice of intent,
267      the person may file a petition for a formal hearing pursuant to
268      ss. 120.569 and 120.57(1) to determine whether it is in the
269      public interest for the person or affiliate to be temporarily
270      placed on the antitrust violator vendor list. A person or
271      affiliate may not file a petition for an informal hearing under
272      s. 120.57(2). The procedures of chapter 120 shall apply to any
273      formal hearing under this paragraph.
274              4.      In determining whether it is in the public interest to
275      place a person on the antitrust violator vendor list under this

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276      paragraph, the administrative law judge shall consider the
277      following factors:
278              a.      The likelihood the person committed the antitrust
279      violation.
280              b.      The nature and details of the antitrust violation.
281              c.      The degree of culpability of the person proposed to be
282      placed on the antitrust violator vendor list.
283              d.      The needs of public entities for additional competition
284      in the procurement of goods and services in their respective
285      markets.
286              5.      This paragraph does not apply to affiliates.
287              (e)1.       A person may be removed from the antitrust violator
288      vendor list subject to such terms and conditions as may be
289      prescribed by the administrative law judge upon a determination
290      that removal is in the public interest. In determining whether
291      removal would be in the public interest, the administrative law
292      judge must consider any relevant factors, including, but not
293      limited to, the factors identified in subparagraph (c)3. Upon
294      proof that a person was found not guilty or not civilly liable,
295      the antitrust violation case was dismissed, the court entered a
296      finding in the person's favor, the person's conviction or
297      determination of liability has been reversed on appeal, or that
298      the person has been pardoned, the administrative law judge shall
299      determine that removal of the person or an affiliate of that
300      person from the antitrust violator vendor list is in the public

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301      interest. A person on the antitrust violator vendor list may
302      petition for removal from the list no sooner than 6 months after
303      the date a final order is entered pursuant to this section but
304      may petition for removal at any time if the petition is based
305      upon a reversal of the conviction or liability on appellate
306      review or pardon. The petition must be filed with the
307      department, and the proceeding must be conducted pursuant to the
308      procedures and requirements of this subsection.
309              2.      If the petition for removal is denied, the person or
310      affiliate may not petition for another hearing on removal for a
311      period of 9 months after the date of denial, unless the petition
312      is based upon a reversal of the conviction on appellate review
313      or a pardon. The department may petition for removal before the
314      expiration of such period if, in its discretion, it determines
315      that removal would be in the public interest.
316              (4)      The conviction of a person or a person held civilly
317      liable for an antitrust violation, or placement on the antitrust
318      violator vendor list, does not affect any rights or obligations
319      under any contract, franchise, or other binding agreement which
320      predates such conviction or placement on the antitrust violator
321      vendor list.
322              (5)      A person who has been placed on the antitrust violator
323      vendor list is not a qualified applicant for economic incentives
324      under chapter 288, and such entity and shall not be qualified to
325      receive such economic incentives.

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326              (6)     This section does not apply to any activities
327      regulated by the Public Service Commission or to the purchase of
328      goods or services made by any public entity from the Department
329      of Corrections, from the nonprofit corporation organized under
330      chapter 946, or from any accredited nonprofit workshop certified
331      under ss. 413.032-413.037.
332              (7)     This section may only be enforced to the extent not
333      inconsistent with federal law and notwithstanding any other
334      provision of state law.
335              Section 3.          Section 501.2041, Florida Statutes, is created
336      to read:
337              501.2041          Unlawful acts and practices by social media
338      platforms.—
339              (1)     As used in this section, the term:
340              (a)     "Algorithm" means a mathematical set of rules that
341      specify how a group of data behaves that will assist in ranking
342      search results and maintaining order or that is used in sorting
343      or ranking content or material based on relevancy or other
344      factors instead of using published time or chronological order
345      of such content or material.
346              (b)     "Censor" includes any action taken by a social media
347      platform to delete, regulate, restrict, edit, alter, inhibit the
348      publication or republication of, suspend a right to post,
349      remove, or post an addendum to any content or material posted by
350      a user. This term also includes actions to inhibit the ability

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351      of a user to be viewable by or to interact with another user of
352      the social media platform.
353              (c)      "Deplatform" means the action or practice by a social
354      media platform to permanently delete or ban a user or to
355      temporarily delete or ban a user from the social media platform
356      for more than 60 days.
357              (d)      "Journalistic enterprise" means an entity that:
358              1.      Publishes in excess of 100,000 words available online
359      with at least 50,000 paid subscribers or 100,000 monthly active
360      users;
361              2.      Publishes 100 hours of audio or video available online
362      with at least 100 million viewers annually;
363              3.      Operates a cable channel that provides more than 40
364      hours of content per week to more than 100,000 cable television
365      subscribers; or
366              4.      Operates under a broadcast license issued by the
367      Federal Communications Commission.
368              (e)      "Post-prioritization" means action by a social media
369      platform to place, feature, or prioritize certain content or
370      material ahead of, below, or in a more or less prominent
371      position than others in a newsfeed, feed, view, or search
372      results. The term does not include post-prioritization of
373      content and material based on payments by a third party,
374      including other users, to the social media platform.
375              (f)      "Shadow ban" means action by a social media platform,

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376      through any means, whether the action is determined by a natural
377      person or an algorithm, to limit or eliminate the exposure of a
378      user or content or material posted by a user to other users of
379      the social media platform. This term includes acts of shadow
380      banning by a social media platform that are not readily apparent
381      to a user.
382              (g)      "Social media platform" means any information service,
383      system, Internet search engine, or access software provider that
384      does business in the state, and provides or enables computer
385      access by multiple users to a computer server, including an
386      Internet platform and/or a social media site. The Internet
387      platform or social media site may be a sole proprietorship,
388      partnership, limited liability company, corporation,
389      association, or other legal entity that is organized or operated
390      for the profit or financial benefit of its shareholders or other
391      owners, that does business in the state, and that satisfies at
392      least one of the following thresholds:
393              1.      Has annual gross revenues in excess of $100 million, as
394      adjusted in January of each odd-numbered year to reflect any
395      increase in the Consumer Price Index.
396              2.      Has at least 100 million monthly users globally.
397              (h)      "User" means a person who resides or is domiciled in
398      the state and who has an account on a social media platform,
399      regardless of whether the person posts or has posted content or
400      material to the social media platform.

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401              (2)      A social media platform that fails to comply with any
402      of the provisions of paragraphs (a)-(j) commits a violation of
403      this section.
404              (a)      A social media platform must publish the standards,
405      including detailed definitions, it uses or has used for
406      determining how to censor, deplatform, and shadow ban.
407              (b)      A social media platform must apply censorship,
408      deplatforming, and shadow banning standards in a consistent
409      manner among its users on the platform.
410              (c)      A social media platform must inform each user about
411      any changes to its user rules, terms, and agreements before
412      implementing the changes and may not make changes more than once
413      every 30 days.
414              (d)      A social media platform may not censor a user's
415      content or material or deplatform a user from the social media
416      platform:
417              1.      Without notifying the user who posted or attempted to
418      post the content or material; or
419              2.      In a way that violates this part.
420              (e)      A social media platform must:
421              1.      Provide a mechanism that allows a user to request the
422      number of other users who were provided or shown the user's
423      content or posts.
424              2.      Provide, upon request, a user with the number of other
425      users who were provided or shown content or posts.

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426              (f)     A social media platform must:
427              1.      Categorize algorithms used for post-prioritization and
428      shadow banning.
429              2.      Allow a user to opt out of post-prioritization and
430      shadow banning algorithm categories to allow sequential or
431      chronological posts and content.
432              (g)     A social media platform must provide users with an
433      annual notice on the use of algorithms for post-prioritization
434      and shadow banning and reoffer annually the opt out opportunity
435      in subparagraph (2)(f)2.
436              (h)     A social media company may not apply or use post-
437      prioritization or shadow banning algorithms for content and
438      material posted by or about a user who is known by the social
439      media platform to be a candidate as defined in s. 106.011(3)(e),
440      beginning from the date of qualification and ending on the date
441      of the election or the date such candidate for office ceases to
442      be a candidate before the date of election. Post-prioritization
443      of certain content or material from or about a candidate for
444      office based on payments to the social media platform by such
445      candidate for office or a third party is not a violation of this
446      paragraph. Social media platforms must provide users with a
447      method to identify themselves as qualified candidates, and may
448      confirm such qualification by reviewing the website of the
449      Division of Elections of the Department of State.
450              (i)     A social media platform must allow a user who has been

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451      deplatformed to access or retrieve all of the user's
452      information, content, material, and data for at least 60 days
453      after being deplatformed.
454              (j)     A social media platform may not take any action to
455      censor, deplatform, or shadow ban a journalistic enterprise
456      based on the content of its publication or broadcast. Post-
457      prioritization of certain journalistic enterprise content based
458      on payments to the social media platform by such journalistic
459      enterprise is not a violation of this paragraph.
460              (3)     For purposes of subparagraph (2)(d)1., a notification
461      must:
462              (a)     Be in writing.
463              (b)     Be delivered via electronic mail or direct electronic
464      notification to the user within 30 days of the censoring action.
465              (c)     Include a thorough rationale explaining the reason
466      that the social media platform censored the user.
467              (d)     Include a precise and thorough explanation of how the
468      social media platform became aware of the censored content or
469      material, including a thorough explanation of the algorithms
470      used, if any, to identify or flag the user's content or material
471      as objectionable.
472              (4)     Notwithstanding any other provisions of this section,
473      a social media platform is not required to notify a user if the
474      censored content or material is obscene as defined in s.
475      847.001.

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476              (5)     If the department, by its own inquiry or as a result
477      of a complaint, suspects that a violation of this section is
478      imminent, occurring, or has occurred, the department may
479      investigate the suspected violation in accordance with this
480      part.
481              (6)     A user may only bring a private cause of action for
482      violations of paragraph (2)(b) or subparagraph (2)(d)1. In a
483      private cause of action brought under paragraph (2)(b) or
484      subparagraph (2)(d)1., the court may award the following damages
485      to the user:
486              (a)     Up to $100,000 in statutory damages per proven claim.
487              (b)     Actual damages.
488              (c)     If aggravating factors are present, punitive damages.
489              (d)     Other forms of equitable relief.
490              (e)     If the user was deplatformed in violation of paragraph
491      (2)(b), costs and reasonable attorney fees.
492              (7)     For purposes of bringing an action under subsection
493      (2) or subsection (6), each failure to comply with the
494      individual provisions of subsection (2) shall be treated as a
495      separate violation, act, or practice.
496              (8)     In an investigation by the department into alleged
497      violations of this section, the department's investigative
498      powers include, but are not limited to, the ability to subpoena
499      any algorithm used by a social media platform related to any
500      alleged violation.

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501              (9)     This section may only be enforced to the extent not
502      inconsistent with federal law and 47 U.S.C. s. 230(e)(3), and
503      notwithstanding any other provision of state law.
504              Section 4.         Subsection (2) of section 501.212, Florida
505      Statutes, is amended to read:
506              501.212       Application.—This part does not apply to:
507              (2)     Except as provided in s. 501.2041, a publisher,
508      broadcaster, printer, or other person engaged in the
509      dissemination of information or the reproduction of printed or
510      pictorial matter, insofar as the information or matter has been
511      disseminated or reproduced on behalf of others without actual
512      knowledge that it violated this part.
513              Section 5.         If any provision of this act or the application
514      thereof to any person or circumstance is held invalid, the
515      invalidity shall not affect other provisions or applications of
516      the act which can be given effect without the invalid provision
517      or application, and to this end the provisions of this act are
518      declared severable.
519              Section 6.         This act shall take effect July 1, 2021.




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    1                                               A bill to be entitled
    2                An act relating to public records; amending s.
    3                287.137, F.S; providing a public records exemption for
    4                certain investigations by the Attorney General or a
    5                law enforcement agency into violations of certain
    6                social media actions; providing that confidential and
    7                exempt information may be disclosed under specified
    8                conditions; requiring certain information to remain
    9                confidential and exempt after an investigation is
10                   complete or ceases to be active; defining the term
11                   "proprietary information"; providing for future
12                   legislative review and repeal of the exemptions;
13                   amending s. 501.2041, F.S; providing a public records
14                   exemption for certain investigations by the Department
15                   of Legal Affairs or a law enforcement agency into
16                   violations of certain social media actions; providing
17                   that confidential and exempt information may be
18                   disclosed under specified conditions; requiring
19                   certain information to remain confidential and exempt
20                   after an investigation is complete or ceases to be
21                   active; providing for future legislative review and
22                   repeal of the exemptions; defining the term
23                   "proprietary information"; providing a statement of
24                   public necessity; providing a contingent effective
25                   date.
26
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27       Be It Enacted by the Legislature of the State of Florida:
28
29                Section 1.            Subsection (8) is added to section 287.137,
30       Florida Statutes, as created by HB ____,2021 Regular Session, to
31       read:
32                287.137         Antitrust violations; denial or revocation of the
33       right to transact business with public entities; denial of
34       economic benefits.—
35                (8)(a)        All information received by the Attorney General
36       pursuant to an investigation by the Attorney General or a law
37       enforcement agency, is confidential and exempt from s.
38       119.07(1) and s. 24(a), Art. I of the State Constitution, until
39       such time as the investigation is completed or ceases to be
40       active. This exemption shall be construed in conformity with s.
41       119.071(2)(c).
42                (b)      During an active investigation, information made
43       confidential and exempt pursuant to paragraph (a) may be
44       disclosed by the Attorney General:
45                1.      In the performance its official duties and
46       responsibilities;
47                2.      For print, publication, or broadcast, if the Attorney
48       General determines that the release would assist in notifying
49       the public or locating or identifying a person who the
50       department believes to be a victim of a data breach or an
51       improper disposal of customer records, except that information
52       made confidential and exempt pursuant to paragraph (c) may not
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53       be released as authorized under this subparagraph; or
54                3.      To another governmental entity in performance of its
55       official duties and responsibilities.
56                (c)      Once an investigation is completed or once an
57       investigation ceases to be active, the following information
58       received by the Attorney General shall remain confidential and
59       exempt from s. 119.07(1) and s. 24(a), Art. I of the State
60       Constitution:
61                1.      All information to which another public records
62       exemption applies.
63                2.      Personal information.
64                3.      A computer forensic report.
65                4.      Information that would otherwise reveal weaknesses in a
66       business's data security.
67                5.      Information that would otherwise disclose a business's
68       proprietary information.
69                (d)      For purposes of this subsection, the term "proprietary
70       information" means information that:
71                1.      Is owned or controlled by the business.
72                2.      Is intended to be private and is treated by the
73       business as private because disclosure would harm the business
74       or its business operations.
75                3.      Has not been disclosed except as required by law or a
76       private agreement that provides that the information will not be
77       released to the public.
78                4.      Is not publicly available or otherwise readily
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79        ascertainable through proper means from another source in the
80        same configuration as received by the department.
81                 5.      Includes:
82                 a.      Trade secrets as defined in s. 688.002.
83                 b.      Competitive interests, the disclosure of which would
84        impair the competitive business of the business that is the
85        subject of the information.
86                 (e)      This subsection is subject to the Open Government
87        Sunset Review Act in accordance with s. 119.15 and shall stand
88        repealed on October 1, 2026, unless reviewed and saved from
89        repeal through reenactment by the Legislature.
90                 Section 2.            Subsection (8) is added to section 501.2041,
91        Florida Statutes, as created by HB ____, 2021 Regular Session,
92        to read:
93                 501.2041            Unlawful acts and practices by social media
94        platforms.—
95                 (8)(a)        All information received by the department pursuant
96        to an investigation by the department or a law enforcement
97        agency, is confidential and exempt from s. 119.07(1) and s.
98        24(a), Art. I of the State Constitution, until such time as the
99        investigation is completed or ceases to be active. This
100       exemption shall be construed in conformity with s.
101       119.071(2)(c).
102                (b)      During an active investigation, information made
103       confidential and exempt pursuant to paragraph (a) may be
104       disclosed by the department:
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105                1.      In the performance of its official duties and
106       responsibilities;
107                2.      For print, publication, or broadcast if the department
108       determines that the release would assist in notifying the public
109       or locating or identifying a person who the department believes
110       to be a victim of a data breach or an improper disposal of
111       customer records, except that information made confidential and
112       exempt pursuant to paragraph (c) may not be released as
113       authorized under this subparagraph; or
114                3.      To another governmental entity in performance of its
115       official duties and responsibilities.
116                (c)      Upon completion of an investigation or once an
117       investigation ceases to be active, the following information
118       received by the department shall remain confidential and exempt
119       from s. 119.07(1) and s. 24(a), Art. I of the State
120       Constitution:
121                1.      All information to which another public records
122       exemption applies.
123                2.      Personal information.
124                3.      A computer forensic report.
125                4.      Information that would otherwise reveal weaknesses in a
126       business's data security.
127                5.      Information that would otherwise disclose a business's
128       proprietary information.
129                (d)      For purposes of this subsection, the term "proprietary
130       information" means information that:
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131                1.      Is owned or controlled by the business.
132                2.      Is intended to be private and is treated by the
133       business as private because disclosure would harm the business
134       or its business operations.
135                3.      Has not been disclosed except as required by law or a
136       private agreement that provides that the information will not be
137       released to the public.
138                4.      Is not publicly available or otherwise readily
139       ascertainable through proper means from another source in the
140       same configuration as received by the department.
141                5.      Includes:
142                a.      Trade secrets as defined in s. 688.002.
143                b.      Competitive interests, the disclosure of which would
144       impair the competitive business of the business that is the
145       subject of the information.
146                (e)      This subsection is subject to the Open Government
147       Sunset Review Act in accordance with s. 119.15 and shall stand
148       repealed on October 1, 2026, unless reviewed and saved from
149       repeal through reenactment by the Legislature.
150                Section 3.            The Legislature finds that it is a public
151       necessity that all information received by the Department of
152       Legal Affairs and the Attorney General pursuant to a
153       notification of a violation of ss. 287.137 and 501.2041, Florida
154       Statutes, or received by the Department of Legal Affairs and the
155       Attorney General pursuant to an investigation by the department
156       or a law enforcement agency, be made confidential and exempt
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157       from s. 119.07(1), Florida Statutes and s. 24(a), Article I of
158       the State Constitution for the following reasons:
159                (1)      A notification of a violation of s. 501.172, Florida
160       Statutes, may result in an investigation of such violation. The
161       premature release of such information could frustrate or thwart
162       the investigation and impair the ability of the Department of
163       Legal Affairs and the Attorney General to effectively and
164       efficiently administer ss. 287.137 and 501.2041, Florida
165       Statutes. In addition, release of such information before
166       completion of an active investigation could jeopardize the
167       ongoing investigation.
168                (2)      The Legislature finds that it is a public necessity to
169       continue to protect from public disclosure all information to
170       which another public record exemption applies once an
171       investigation is completed or ceases to be active. Release of
172       such information by the Department of Legal Affairs and the
173       Attorney General would undo the specific statutory exemption
174       protecting that information.
175                (3)      An investigation of social media platform activities
176       is likely to result in the gathering of sensitive personal
177       information, including social security numbers, identification
178       numbers, and personal financial information. Such information
179       could be used for the purpose of identity theft.
180                (4)      Information received by the Department of Legal
181       Affairs and the Attorney General and information may contain
182       proprietary information, including trade secrets, about the
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183       security of the breached system. The release of the proprietary
184       information could result in the identification of
185       vulnerabilities. In addition, a trade secret derives
186       independent, economic value, actual or potential, from being
187       generally unknown to, and not readily ascertainable by, other
188       persons who might obtain economic value from its disclosure or
189       use. Allowing public access to proprietary information,
190       including trade secrets, through a public records request could
191       destroy the value of the proprietary information and cause a
192       financial loss to the business submitting the information.
193       Release of such information could give business competitors an
194       unfair advantage and weaken the position of the entity supplying
195       the proprietary information in the marketplace.
196                Section 4.            This act shall take effect July 1, 2021, if HB
197       ___ or similar legislation takes effect, if such legislation is
198       adopted in the same legislative session or an extension thereof
199       and becomes a law.




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Social Media
and Society
Presentation
Social Media and Society
      February 17, 2021
Andrew Selepak, PhD
• Lecturer in the Department of Telecommunication, UF College of
  Journalism and Communications
• Program Coordinator for the Master’s in Mass Communication with a
  specialization in Social Media since 2013
• PhD in Mass Communications, University of Florida, 2011
• MA in Communication, George Mason University, 2006
• BA in American History, University of Virginia, 2001

             • MMC 3630 – Social Media & Society
                    Traditional Media
                            vs.
                       Social Media
        Traditional Media                     Social Media
• One-way communication. The        • Two-way communication
  media talks to the audience but     which leads to open
  never the other way around.         conversations.
• Temporary messaging. Once the     • Messages are recorded for
  message is sent, it is almost       posterity and easily
  never repeated.                     discovered again
• Significant production costs.     • Little to no production costs.
• Little to no audience tracking    • Some of the most
  (Nielsen)                           sophisticated analytics ever.
#5-WeChat
1.16 BIIUon Monthly
Active lJsers
                                               #7 - TikTok
                      #6 - I nstag _           800 Million Monthly
                      1 Billion
                      Monthly Active Use-r:s
                                               A-c:tlve Users        I
                                                                     I I
What is Social Media?
Social Media is the social interaction among people and brands using
mobile and web-based technologies where they create, share, discuss,
exchange information, and modify content in virtual communities that are
evolving day to day

More than platforms and more than the Internet but everything connected
to the Internet too

          Social Media allows not just for content consumption
                       BUT also content creation
The role of media in society
         To act as a public sphere

• A public sphere can be defined as:
“A discursive space in which individuals and
  groups congregate to discuss matters of
  mutual interest and, where possible, to
        reach a common judgment.”


       But traditional media was limited in being a public sphere
     where only the media was able to speak, and the public had to
                                 listen
The democratizing potential of Social
Media and the Internet
These features enhance democratic potential:
   • Access to means of production
   • Ability to circulate ideas and content without barriers of distance,
     time and money
   • Control the flow of information
   • Removes potential for agenda setting by media
   • Breaks down barrier between producer and consumer and lessens
     power of mass media
   • Diversification of public sphere
   • Increased internal and external plurality (more content and more
     sources)
   • Anonymity can remove social stereotypes and hierarchy
The Government and Social Media
• Most government officials
  have a website, Facebook,
  Twitter, Instagram, and
  YouTube pages to provide
  information to their
  constituents quickly and
  easily
    • Government agencies
      have them as well
The other side…
There are several issues with so much Social Media:
   • Information overload and lack of interest
   • Lack of quality in online discussions
   • Lack of accountability and rise of extreme discourse
   • Dependent on equal access where all voices can be heard
        • Otherwise, it is equivalent to lacking a voice/vote
   • Assumption of independence and autonomy from platforms
   • Internet censorship
   • Fragmentation of public sphere into tribalism and private
     interests
                              • Polarization
     Why Polarization?
• Social media amp up moral and emotional messages and responses by
  rewarding topics that receive the most engagement
    The Result
• When we are bombarded with sensational political posts we
  tend to:
  • Organize ourselves into digital communities based on tribal
    identities and conflicts
      • Consensus building becomes more difficult
  • We then live in online filter bubbles that only expose us to
    ideas we already agree with
     • Confirmation bias
        • We are more likely to seek out and agree with views that align with
          our pre-exiting beliefs
        • We select Social Media accounts that make it easier to listen to
          groups or individuals who validate our worldviews
   Echo
   Chambers
• Allow Social Media and Internet
  users to filter who they interact with
  and what they see on their feeds,
  potentially reinforcing more
  extreme ideologies by filtering out
  oppositional viewpoints
    • This can occur on all social
      media platforms
But it doesn’t have to be this way
• What Social Media can be:
• Information sharing
    • Narrow the distance between the people and journalists / politicians /
      and celebrities and influencers.
    • Encourage lively, immediate and spirited discussion.
    • A vital information-gathering and information-delivery tool.

• Social Media can expose people to what is going on in the world beyond
  traditional “gatekeepers”
    • Also allows us to be our own “gatekeepers” by following the sources
      and outlets we want to get only the content we want.
    • And allows us to create information that others consume.
This potential comes at a cost –
Nothing in life is free
• Free accounts come at a price – the price is data
    • Users often sign away their privacy rights as soon as they click
      “agree”

• User data is used in aggregate to improve services
                              • Which is good

• User data is used to advertise products and services for the profit of the
  social platforms
• User data is also used to manipulate behavior
                               • Which is bad
   Data Mining
• Data mining refers to the process
  of extracting information from
  digital documents and services
  • Can also be collected from offline
    services and products

• Data mining can be used to
  construct predictive models of
  behavior
     How Data Mining is used

• Anomaly detection
• In a large data set it is possible to get a picture of what
  the data tends to look like in a “typical” case.
• It can then be determined if something is notably
  different from this pattern.
• For instance, a company could model purchases and use
  anomaly detection to identify specific purchases that
  differ from previous trips.
   • If you only bought men’s deodorant, shaving cream, and
     shampoo and suddenly bought women’s deodorant
     How Data Mining is used
• Association learning:
• The type of data mining that drives the Amazon
  recommendation system.
   • For example, this might reveal that customers who bought
     a cocktail shaker and a cocktail recipe book also often buy
     martini glasses.
• These types of findings are then used for targeted
  coupons/deals or advertising.

• This same form of data mining (just a lot more
  complex) is behind Netflix movie recommendations.
Example: Data Mining used to alter behavior
 • Facebook might be interested in predicting future
   engagement for a user based on past behavior
    • Factors like the amount of personal information shared,
      number of photos tagged, friend requests sent or
      accepted, comments, likes, etc., could all be included in
      such a model
       • This data can be used to encourage more of the behaviors that
         lead to increased engagement and time spent on Facebook
      This use of data becomes Surveillance
                    Capitalism
• Surveillance capitalism is an economic system
  centered around the commodification of personal
  data with the core purpose of profit-making
• Since personal data can be commodified it has
  become one of the most valuable resources on
  earth
Data for profit
• Social Media platforms use our data to sell or share it to third
  parties for profit
   • The owners of the site/app/platform determine what
     information to collect from users, and how to share it
      • Based on a Terms of Service that often changes
         • Notification emails and pop ups about updates to Terms of Service
           are often ignored or not understood
             • Then users get upset when they find out how their information
               was used
     Why do we have a problem with privacy?
• Many people have no idea how
  social networks operate when it
  comes to privacy and data
  collection
   • Most don’t want to take the
      time to read the user
      agreements/Terms of service
      because it’s boring or takes
      too long
Data that the Internet and Social Media
continuously can collect from you:
  • IP address            • Device ID
  • Browser Type          • Application ID
  • Operating System      • Search Terms
  • Referring Web Page    • Cookie Information
  • Pages Visited         • Facial Recognition
  • Geographic Location
  • Mobile Carrier
Example: Ad preferences on Facebook
• Shows what Facebook thinks a user is “like” which explains why we
  see the ads we do

• Companies, the Internet, and Social Media are collecting this data
  and Social Media platforms are making the data useful to ad buyers
   • We are targeted by behavioral, demographic, geographic, and
     psychographic data about us
    What do they know about you?

• On Facebook
• Go to Settings
  & Privacy
• Then Settings
• The click on
  Ads
And there is
this from
Facebook
How did we get to
this point in 2021:
We must go back to 1996
The Government created Section 230
• Section 230 is part of the Communications Decency Act (CDA) of 1996

• The most significant portion:

• “No provider or user of an interactive computer service shall be treated
  as the publisher or speaker of any information provided by another
  information content provider.”
Who it applies to
• Not just Social Media
   • Also applies to :
       • Dating sites and apps
       • Amazon and Walmart product pages with reviews
       • Yelp restaurant reviews
       • Any online forum
       • Any comment section on a website
What does Section 230 mean in practice?
• Users, and not the service provider hosting content, are responsible
  for what the user says online
    • Even if the provider engages in some amount of content
      moderation

• Section 230 essentially also allows each company to moderate
  content as it sees fit, in whatever manner best suits its business and
  its users
Without Section 230
• Any company that engages in any form of content moderation
  would be liable for user content
   • This would include removing spam or taking down inappropriate
     content in the comment sections of a blog, website, or Social
     Media post
The Internet before the CDA
• America Online     Internet speeds in the 1990s using a 56
                     KB/s dial-up modem:
• Blogs
                     •     To download a low-quality 700
• Amazon                   MB movie would take 3-5 days
• eBay
• Yahoo
                     Internet download speed recommendations per stream
                     for playing TV shows and movies through Netflix.

                     •0.5 Megabits/s - Required broadband connection speed
                     •1.5 Megabits/s - Recommended broadband connection
                     speed
                     •3.0 Megabits/s - Recommended for SD quality
                     •5.0 Megabits/s - Recommended for HD quality
                     •25 Megabits/s - Recommended for Ultra HD quality
The Internet since the CDA until 2003
• Google – 1998
• Yahoo Messenger – 1999
• Wikipedia, iTunes, and the iPod – 2001
• LinkedIn – 2002
• Myspace and Skype – 2003
The Internet is human creativity
• Since the dawn of time through 2003, human civilization generated
  approximately 5 exabytes of aggregate information (1 Exabyte of
  data is approximately the same as 20-million movies)

   • 1000 Bytes = 1 Kilobyte
   • 1000 Kilobytes = 1 Megabyte
   • 1000 Megabytes = 1 Gigabyte
   • 1000 Gigabytes = 1 Terabyte
   • 1000 Terabytes = 1 Petabyte
   • 1000 Petabytes = 1 Exabyte
  We now produce more than 5 exabytes of info and
               data every 48 hours
2 02 0 Internet Minute
         This Is What Happ~ns In An




        ·60·.

                                 Created By:
                              "#@Lori Lewis
         TlkTok            'f#@OfficiallyChadd
The Internet since 2003
• Facebook, Podcasting, Flickr, and   • Snapchat and Google Plus –
  Digg – 2004                           2011
• YouTube and Reddit – 2005           • Tinder – 2012
• Twitter – 2006                      • Vine and Google Hangouts –
• iPhone, Tumblr, and Twitter           2013
  hashtags – 2007                     • Periscope – 2015
• China’s Weibao, Foursquare,         • TikTok – 2018
  Grindr – 2009                       • Parler and Clubhouse – 2020
• Instagram and Pinterest – 2010
The problem for companies that are online
• Companies can do no moderation whatsoever
   • No moderation means more undesirable content, spam,
     pornography, violent content, hate speech, and harassment,
     making the internet a much less useful and safe place
                                 - Or -
• Companies can heavily restrict user content since they would be
  liable
    • Moderating every user message and post
    • Rejecting all speech that is controversial or critical
       • Or content a moderator thinks is controversial or critical
Moderation Costs
• Moderating content can lead to expensive litigation if any
  disagreement or dislike of a content moderation occurs

• The scale of moderation for a platform like Facebook with over 2.6-
  billion users would make it cost prohibitive
   • Multiple languages
   • Images
   • Videos
Only the beginning
• 4G enabled quality video streaming and calling on the go
   • But the signal could be weak
   • Or the network could be congested which could cause a weak
     signal

• 5G will eliminate the congestion
   • It will make the world connected in unprecedented ways with
     the Internet of Things
   • It will be possible to have more devices working, reliably,
     securely and uninterrupted in the same area
      • All while collecting more data
5G in our home – IOT

63 million American
homes will qualify as
“smart” by 2022
Why is the Social Media question so difficult?
   • There is tremendous money in Social Media and the Internet

   • Social Media and online companies have tremendous influence

   • Social Media is now part of our every day lives

   • Social Media and censorship has become a political issue

   • Not enough is known by the public about how these companies operate
      • And because the public doesn’t understand, they are looking at those in charge
What is needed?
• Greater media literacy and Social Media literacy

• An understanding that Social Media does not represent the real world:
   • 10% of users produced 92% of all tweets from U.S. adults (Pew Research Center, 2020)


• For big tech to be more transparent in their moderation practices including
  who does it and how

• Consistency by big tech in the enforcement of their moderation policies

• Terms of Services policies that are clear and easy to understand for the user


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