Expenditure and Salary Report for the Fiscal Year Ending June 30, 2020 - Virginia Tourism Authority
Summary
The Expenditure and Salary Report of the Virginia Tourism Authority d/b/a Virginia Tourism Corporation for the fiscal year ending June 30, 2020. The summary revenue and expenditure report shows total revenues of $27,962,276, including COV General Fund Revenue of $21,586,302, and total expenditures of $22,234,656, with a net surplus of $5,727,621. Total personal services costs are $8,371,068 and total operating costs are $13,863,588. The report also gives revenue and expenditure reports for the Executive and Board of Directors and for Operations and Finance, and ends with a page listing position titles with salary amounts and FY 2020 Totals.
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“Expenditure and Salary Report for the Fiscal Year Ending June 30, 2020 - Virginia Tourism Authority.”
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VIRGINIA TOURISM AUTHORITY
d/b/a Virginia Tourism Corporation
EXPENDITURE AND SALARY REPORT
FOR THE FISCAL YEAR ENDING JUNE 30, 2020
Virginia Tourism Authority (320)
d/b/a Virginia Tourism Corporation
Summary Revenue and Expenditure Report
For the Fiscal Year Ended June 30, 2020
Actual
Revenues
COV General Fund Revenue $ 21,586,302
Carryforward Funds 3,800,126 (1) (2)
VDOT Transfers 1,323,201
Federal Grants -
Interest Revenue 104,469
Other Revenue 1,148,178 (3)
Total Revenues $ 27,962,276
Expenditures
Personal Services Costs
Salaries, Taxes and Benefits $ 7,790,599
Wages and Taxes 580,469
Total Personal Services Costs $ 8,371,068
Operating Costs
Advertising and Promotion $ 4,302,002
Missions, Shows & Events 156,283
Digital Marketing 996,017
Travel 441,203
Services 2,248,036
Supplies and Materials 363,843
Grants & Pass-Through Payments 4,531,936
Fixed Asset Payments 82,947
Other Expenditures 741,320
Total Operating Costs $ 13,863,588
Total Expenditures $ 22,234,656
Net Surplus (Deficit) $ 5,727,621 (4) (5)
(1) This includes $2,048,965 in marketing grant funds appropriated prior to FY 2020 but not expended as of
June 30, 2019. Of this amount, $1,913,246 was for the Marketing Leverage Program and $135,719 was for
the Virginia World War I and World War II Tourism Marketing Program.
(2) This includes Film Sponsorship Fund grant funds totaling $344,101 appropriated prior to FY 2020 but not
expended as of June 30, 2019.
(3) This includes a total of $141,692 in FY 2020 for the WW I & WW II Profiles of Honor Tour. These funds were
provided on a reimbursement basis by the Virginia World War I and World War II Commemoration
Commission.
(4) This includes cumulative marketing grant funds totaling $2,111,495 that remained unexpended as of June 30,
2020 pending reimbursement requests from grantees. Such funds are paid to grantees on a reimbursement
basis after completion of their marketing activities. Many of these marketing efforts cross fiscal years. Of this
amount, $2,098,635 was for the Marketing Leverage Program and $12,860 was for the Virginia World War I
and World War II Tourism Marketing Program.
(5) This includes cumulative Film Sponsorship Fund grant funds totaling $173,813 that remained unexpended
as of June 30, 2020.
Page 1
Virginia Tourism Authority (320)
Executive and Board of Directors
Revenue and Expenditure Report
For the Fiscal Year Ended June 30, 2020
Actual
Revenues
COV General Fund Revenue $ 655,357
Carryforward Funds -
VDOT Transfers -
Federal Grants -
Interest Revenue -
Other Revenue -
Total Revenues $ 655,357
Expenditures
Personal Services Costs
Salaries, Taxes and Benefits $ 347,209
Wages and Taxes -
Total Personal Services Costs $ 347,209
Operating Costs
Advertising and Promotion $ 7,100
Missions, Shows & Events 3,509
Digital Marketing -
Travel 42,677
Services 54,890
Supplies and Materials 10,679
Grants & Pass-Through Payments -
Fixed Asset Payments 4,005
Other Expenditures 171,630
Total Operating Costs $ 294,490
Total Expenditures $ 641,699
Net Surplus (Deficit) $ 13,658
Page 2
Virginia Tourism Authority (320)
Operations and Finance
Revenue and Expenditure Report
For the Fiscal Year Ended June 30, 2020
Actual
Revenues
COV General Fund Revenue $ 919,385
Carryforward Funds -
VDOT Transfers -
Federal Grants -
Interest Revenue 104,469
Other Revenue 17,931
Total Revenues $ 1,041,785
Expenditures
Personal Services Costs
Salaries, Taxes and Benefits $ 542,020
Wages and Taxes 4,197
Total Personal Services Costs $ 546,217
Operating Costs
Advertising and Promotion $ -
Missions, Shows & Events -
Digital Marketing -
Travel 80,180
Services 260,562
Supplies and Materials 15,034
Grants & Pass-Through Payments -
Fixed Asset Payments 71,190
Other Expenditures 66,747
Total Operating Costs $ 493,714
Total Expenditures $ 1,039,931
Net Surplus (Deficit) $ 1,854
Page 3
Virginia Tourism Authority (320)
Marketing
Revenue and Expenditure Report
For the Fiscal Year Ended June 30, 2020
Actual
Revenues
COV General Fund Revenue $ 11,559,608
Carryforward Funds 1,113,060
VDOT Transfers -
Federal Grants -
Interest Revenue -
Other Revenue 554,102 (1)
Total Revenues $ 13,226,770
Expenditures
Personal Services Costs
Salaries, Taxes and Benefits $ 2,559,332
Wages and Taxes 32,516
Total Personal Services Costs $ 2,591,848
Operating Costs
Advertising and Promotion $ 4,149,509
Missions, Shows & Events 143,363
Digital Marketing 996,017
Travel 174,338
Services 985,566
Supplies and Materials 164,406
Grants & Pass-Through Payments 1,005,035
Fixed Asset Payments 35,914
Other Expenditures 453,170
Total Operating Costs $ 8,107,319
Total Expenditures $ 10,699,167
Net Surplus (Deficit) $ 2,527,603
(1) This includes a total of $141,692 in FY 2020 for the WW I & WW II Profiles of Honor Tour. These funds were
provided on a reimbursement basis by the Virginia World War I and World War II Commemoration
Commission.
Page 4
Virginia Tourism Authority (320)
Visitor Services
Revenue and Expenditure Report
For the Fiscal Year Ended June 30, 2020
Actual
Revenues
COV General Fund Revenue $ 2,006,377
Carryforward Funds -
VDOT Transfers 1,323,201
Federal Grants -
Interest Revenue -
Other Revenue 382,053
Total Revenues $ 3,711,631
Expenditures
Personal Services Costs
Salaries, Taxes and Benefits $ 2,282,027
Wages and Taxes 527,696
Total Personal Services Costs $ 2,809,723
Operating Costs
Advertising and Promotion $ 1,000
Missions, Shows & Events 265
Digital Marketing -
Travel 50,205
Services 526,965
Supplies and Materials 120,257
Grants & Pass-Through Payments 100,000
Fixed Asset Payments 23,388
Other Expenditures 12,229
Total Operating Costs $ 834,309
Total Expenditures $ 3,644,032
Net Surplus (Deficit) $ 67,599
Page 5
Virginia Tourism Authority (320)
Film
Revenue and Expenditure Report
For the Fiscal Year Ended June 30, 2020
Actual
Revenues
COV General Fund Revenue $ 1,171,722
Carryforward Funds 344,101 (1)
VDOT Transfers -
Federal Grants -
Interest Revenue -
Other Revenue 80,000
Total Revenues $ 1,595,823
Expenditures
Personal Services Costs
Salaries, Taxes and Benefits $ 543,871
Wages and Taxes 16,060
Total Personal Services Costs $ 559,931
Operating Costs
Advertising and Promotion $ 119,393
Missions, Shows & Events 4,140
Digital Marketing -
Travel 26,206
Services 75,734
Supplies and Materials 35,549
Grants & Pass-Through Payments 370,288
Fixed Asset Payments (56,571) (2)
Other Expenditures 12,977
Total Operating Costs $ 587,716
Total Expenditures $ 1,147,647
Net Surplus (Deficit) $ 448,176 (3)
(1) This includes Film Sponsorship Fund grant funds totaling $344,101 appropriated prior to FY 2020 but not
expended as of June 30, 2019.
(2) This includes receipts related to a sublease of state-owned property for a film production. While
the receipts were credited in FY 2020, the offsetting payments will not be made until FY 2021 due to timing
issues.
(3) This includes cumulative Film Sponsorship Fund grant funds totaling $173,813 that remained unexpended
as of June 30, 2020.
Page 6
Virginia Tourism Authority (320)
Partnership Marketing
Revenue and Expenditure Report
For the Fiscal Year Ended June 30, 2020
Actual
Revenues
COV General Fund Revenue $ 3,923,853
Carryforward Funds 2,342,965 (1)
VDOT Transfers -
Federal Grants -
Interest Revenue -
Other Revenue 114,093
Total Revenues $ 6,380,911
Expenditures
Personal Services Costs
Salaries, Taxes and Benefits $ 1,516,139
Wages and Taxes -
Total Personal Services Costs $ 1,516,139
Operating Costs
Advertising and Promotion $ 25,000
Missions, Shows & Events 5,006
Digital Marketing -
Travel 67,596
Services 344,318
Supplies and Materials 17,918
Grants & Pass-Through Payments 1,706,613
Fixed Asset Payments 5,021
Other Expenditures 24,567
Total Operating Costs $ 2,196,040
Total Expenditures $ 3,712,179
Net Surplus (Deficit) $ 2,668,732 (2)
(1) This includes $2,048,965 in marketing grant funds appropriated prior to FY 2020 but not expended as of
June 30, 2019. Of this amount, $1,913,246 was for the Marketing Leverage Program and $135,719 was for
the Virginia World War I and World War II Tourism Marketing Program.
(2) This includes cumulative marketing grant funds totaling $2,111,495 that remained unexpended as of June 30,
2020 pending reimbursement requests from grantees. Such funds are paid to grantees on a reimbursement
basis after completion of their marketing activities. Many of these marketing efforts cross fiscal years. Of this
amount, $2,098,635 was for the Marketing Leverage Program and $12,860 was for the Virginia World War I
and World War II Tourism Marketing Program.
Page 7
Virginia Tourism Authority (320)
Legislative Pass-Throughs
Revenue and Expenditure Report
For the Fiscal Year Ended June 30, 2020
Actual
Revenues
COV General Fund Revenue $ 1,350,000
Carryforward Funds -
VDOT Transfers -
Federal Grants -
Interest Revenue -
Other Revenue -
Total Revenues $ 1,350,000
Expenditures
Personal Services Costs
Salaries, Taxes and Benefits $ -
Wages and Taxes -
Total Personal Services Costs $ -
Operating Costs
Advertising and Promotion $ -
Missions, Shows & Events -
Digital Marketing -
Travel -
Services -
Supplies and Materials -
Grants & Pass-Through Payments 1,350,000
Fixed Asset Payments -
Other Expenditures -
Total Operating Costs $ 1,350,000
Total Expenditures $ 1,350,000
Net Surplus (Deficit) $ -
Page 8
Fiscal Year 2020 Virginia Tourism Authority July 2019 - June 2020
Salary and Bonus Information
All Salaried and Wage Personnel As of June 30, 2020
Salaries & Wages Partial FY 2020 FY 2020
Position Title Paid Year Bonus Total Paid
Lead Tourism Counselor 26,250.00 0.00 26,250.00
Budget and Finance Analyst 57,103.20 0.00 57,103.20
Assistant Manager 39,520.56 0.00 39,520.56
Communications, Content Specialist 53,361.12 0.00 53,361.12
Consumer & Partner Services Manager 60,380.52 0.00 60,380.52
Tourism Counselor 34,480.56 0.00 34,480.56
VP, Marketing 141,750.00 8,000.00 149,750.00
Canadian Media Relations & Marketing Specialist 89,250.00 0.00 89,250.00
Public Relations & Social Media Coordinator 24,283.98 * 0.00 24,283.98
Research Analyst 54,075.12 0.00 54,075.12
Digital Marketing Manager 31,137.75 * 0.00 31,137.75
Tourism Counselor 1,064.00 0.00 1,064.00
Destination Development Specialist 55,298.54 0.00 55,298.54
Assistant Manager 42,082.32 0.00 42,082.32
International Media Relations Manager 89,250.00 0.00 89,250.00
Distribution Center Associate 39,912.72 0.00 39,912.72
Assistant Manager 46,736.88 0.00 46,736.88
Tourism Relations Manager 43,155.12 0.00 43,155.12
Tourism Counselor 11,161.71 * 0.00 11,161.71
Tourism Counselor 13,600.78 0.00 13,600.78
Tourism Counselor 12,908.00 0.00 12,908.00
Director of Researrch 84,250.24 * 0.00 84,250.24
Senior Distribution Center Associate 41,214.96 0.00 41,214.96
VP, Partnership Marketing 141,750.00 8,000.00 149,750.00
Business Development Specialist 65,357.80 0.00 65,357.80
Tourism Counselor 1,925.01 0.00 1,925.01
Assistant Manager 30,450.24 0.00 30,450.24
Tourism Counselor 5,569.20 * 0.00 5,569.20
Tourism Counselor 13,173.60 0.00 13,173.60
Director of Business Development 107,181.84 0.00 107,181.84
Brand Director 87,074.73 0.00 87,074.73
Destination Development Specialist 60,564.24 0.00 60,564.24
Tourism Counselor 14,119.35 0.00 14,119.35
Communications Manager 54,583.20 0.00 54,583.20
Tourism Relations Manager 52,551.60 0.00 52,551.60
Tourism Relations Manager 47,820.96 0.00 47,820.96
Communications Manager 41,546.27 * 0.00 41,546.27
VP, Film 141,750.00 8,000.00 149,750.00
Tourism Relations Manager 54,724.08 0.00 54,724.08
Tourism Counselor 6,601.58 0.00 6,601.58
Tourism Counselor 13,549.32 0.00 13,549.32
Deputy Director of Communications 68,584.56 0.00 68,584.56
Tourism Counselor 11,538.33 0.00 11,538.33
Tourism Counselor 10,700.40 0.00 10,700.40
Honor Tour Counselor 1,525.50 * 0.00 1,525.50
Film Office Communications Manager 61,846.08 1,000.00 62,846.08
Honor Tour Counselor 3,965.64 * 0.00 3,965.64
Director of Planning & Partnerships 112,324.56 0.00 112,324.56
Assistant Manager 47,130.96 0.00 47,130.96
Tourism Counselor 7,483.88 0.00 7,483.88
Tourism Counselor 11,396.17 0.00 11,396.17
Assistant Manager 30,789.93 0.00 30,789.93
Director of Consumer & Partner Services 94,338.96 0.00 94,338.96
Tourism Counselor 7,743.10 0.00 7,743.10
Lead Tourism Counselor 26,250.00 0.00 26,250.00
Brand Manager 55,187.41 0.00 55,187.41
Tourism Counselor 11,077.10 0.00 11,077.10
Tourism Counselor 13,754.35 * 0.00 13,754.35
Film Office Assistant 1,240.32 0.00 1,240.32
Page 1
Fiscal Year 2020 Virginia Tourism Authority July 2019 - June 2020
Salary and Bonus Information
All Salaried and Wage Personnel As of June 30, 2020
Salaries & Wages Partial FY 2020 FY 2020
Position Title Paid Year Bonus Total Paid
Assistant Manager 30,185.32 * 0.00 30,185.32
Photographer & Creative Specialist 56,479.92 0.00 56,479.92
Tourism Counselor 7,411.50 0.00 7,411.50
Web Developer 16,234.60 * 0.00 16,234.60
Tourism Relations Manager 46,878.00 0.00 46,878.00
Tourism Counselor 11,577.07 0.00 11,577.07
Tourism Counselor 5,512.68 0.00 5,512.68
Tourism Counselor 3,234.00 * 0.00 3,234.00
Film Office Administrative Staff Assistant 50,232.24 1,000.00 51,232.24
Tourism Counselor 10,237.20 0.00 10,237.20
Tourism Counselor 14,741.04 0.00 14,741.04
PMAP Manager 74,926.08 0.00 74,926.08
Director of Global Marketing 105,772.80 0.00 105,772.80
Director of Operations & Industry Initiatives 69,073.36 0.00 69,073.36
Director of Sales 84,210.24 0.00 84,210.24
Tourism Counselor 9,911.89 0.00 9,911.89
Tourism Counselor 12,830.79 * 0.00 12,830.79
Tourism Counselor 8,564.94 0.00 8,564.94
Tourism Counselor 10,434.64 0.00 10,434.64
Sales Marketing Coordinator 56,138.31 0.00 56,138.31
Regional Tourism Manager 66,305.28 0.00 66,305.28
Tourism Counselor 5,698.22 0.00 5,698.22
Director of Digital Marketing 85,225.84 0.00 85,225.84
Tourism Counselor 10,789.29 0.00 10,789.29
Director of Marketing Operations 81,537.96 0.00 81,537.96
Tourism Counselor 11,208.44 0.00 11,208.44
Honor Tour Counselor 3,115.13 * 0.00 3,115.13
Tourism Counselor 12,470.50 * 0.00 12,470.50
Tourism Counselor 2,744.00 * 0.00 2,744.00
Destination Development Specialist 69,825.12 0.00 69,825.12
Lead Tourism Counselor 26,250.00 0.00 26,250.00
Director of Communications 92,435.76 0.00 92,435.76
Tourism Counselor 8,898.63 0.00 8,898.63
Honor Tour Counselor 6,620.10 0.00 6,620.10
Digital Marketing Content Specialist 54,068.47 0.00 54,068.47
Procurement Specialist 52,858.56 0.00 52,858.56
Tourism Counselor 3,374.85 * 0.00 3,374.85
Destination Development Specialist 70,475.52 2,500.00 72,975.52
Tourism Counselor 12,763.50 0.00 12,763.50
President and CEO 193,084.32 0.00 193,084.32
Tourism Counselor 7,670.82 0.00 7,670.82
Tourism Counselor 4,084.96 0.00 4,084.96
Contracts & Procurement Manager 76,384.56 0.00 76,384.56
Marketing Coordinator 42,698.40 0.00 42,698.40
Tourism Counselor 900.00 * 0.00 900.00
Destination Development Specialist 70,340.88 2,500.00 72,840.88
Distribution Center & Fulfillment Manager 65,314.32 0.00 65,314.32
Assistant Manager 31,477.95 0.00 31,477.95
Contracts Officer 54,600.00 0.00 54,600.00
Honor Tour Manager 51,345.60 0.00 51,345.60
Honor Tour Counselor 7,490.92 * 0.00 7,490.92
Tourism Counselor 1,311.00 * 0.00 1,311.00
Communications, Social Media Specialist 53,534.40 0.00 53,534.40
Tourism Counselor 676.48 * 0.00 676.48
Tourism Relations Manager 51,371.52 0.00 51,371.52
Tourism Relations Manager 52,632.96 0.00 52,632.96
Tourism Counselor 8,016.00 * 0.00 8,016.00
Tourism Relations Manager 57,971.28 0.00 57,971.28
Tourism Counselor 10,209.15 0.00 10,209.15
Tourism Counselor 10,747.33 0.00 10,747.33
Page 2
Fiscal Year 2020 Virginia Tourism Authority July 2019 - June 2020
Salary and Bonus Information
All Salaried and Wage Personnel As of June 30, 2020
Salaries & Wages Partial FY 2020 FY 2020
Position Title Paid Year Bonus Total Paid
Tourism Counselor 9,640.65 0.00 9,640.65
VP, Operations & Finance 141,750.00 8,000.00 149,750.00
Film Office Locations Manager 54,862.56 1,000.00 55,862.56
National Sales & Marketing Manager 27,502.57 * 0.00 27,502.57
Film Office Assistant Director 74,948.16 1,000.00 75,948.16
Film Office Outreach Coordinator 13,972.60 0.00 13,972.60
Tourism Counselor 9,862.85 0.00 9,862.85
Tourism Relations Manager 49,156.80 0.00 49,156.80
Communications Intern 4,897.50 * 0.00 4,897.50
Assistant Manager 39,595.44 0.00 39,595.44
Tourism Counselor 14,764.78 0.00 14,764.78
Tourism Counselor 9,323.48 0.00 9,323.48
Assistant Manager 35,689.44 0.00 35,689.44
Tourism Counselor 13,711.23 0.00 13,711.23
Tourism Relations Manager 46,597.44 0.00 46,597.44
Assistant Manager 31,021.20 0.00 31,021.20
Destination Development Specialist 74,022.96 0.00 74,022.96
Tourism Counselor 2,472.00 * 0.00 2,472.00
Art Director & Photographer 59,482.56 0.00 59,482.56
Tourism Counselor 6,636.00 * 0.00 6,636.00
Honor Tour Counselor 2,452.21 * 0.00 2,452.21
Tourism Counselor 9,584.25 0.00 9,584.25
Assistant Manager 35,890.32 0.00 35,890.32
Tourism Counselor 7,215.40 * 0.00 7,215.40
International Marketing Manager 39,623.81 * 0.00 39,623.81
Tourism Counselor 13,325.48 0.00 13,325.48
Tourism Counselor 7,605.41 0.00 7,605.41
Government & Industry Liaison 80,278.08 0.00 80,278.08
Tourism Relations Manager 46,200.24 0.00 46,200.24
Partnership Marketing Development Specialist 68,716.08 0.00 68,716.08
Tourism Counselor 8,463.00 * 0.00 8,463.00
Tourism Counselor 2,577.06 * 0.00 2,577.06
Tourism Counselor 9,138.55 0.00 9,138.55
Destination Development Specialist 57,120.00 2,500.00 59,620.00
Senior Executive Assistant 69,422.16 4,000.00 73,422.16
Art Director & Photographer 61,062.72 0.00 61,062.72
FY 2020 Totals 6,061,097.98 47,500.00 6,108,597.98
* Partial Year indicates employees who were employed for fewer than 12 full months in the fiscal year.
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