Exhibit 3: Facebook, “Combatting Vaccine Misinformation” (March 7, 2019) — No. 3:20-cv-05787-SI (Dkt. 56-4, N.D. Cal.)
- Date
- 2020-10-23
Summary
Exhibit 3, filed October 23, 2020 as Document 56-4 in Case 3:20-cv-05787-SI. The eight-page exhibit is a printout of a Facebook Newsroom post titled "Combatting Vaccine Misinformation," originally published March 7, 2019 by Facebook's VP of Global Policy Management, with updates dated April 26, 2019 and September 4, 2019. The post says Facebook will reduce the ranking of groups and Pages that spread vaccine misinformation in News Feed and Search, reject ads containing such misinformation, stop showing that content on Instagram Explore or hashtag pages, and may remove fundraising tools from those Pages. It cites the World Health Organization and the US Centers for Disease Control and Prevention as having identified verifiable vaccine hoaxes. The printout ends with related newsroom links and site navigation.
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Cite this document
“Exhibit 3: Facebook, “Combatting Vaccine Misinformation” (March 7, 2019) — No. 3:20-cv-05787-SI (Dkt. 56-4, N.D. Cal.).”
Original at archive.org, dated 2020-10-23. Archived at Pandemic Darlings, https://pandemicdarlings.com/source-documents/2020-10-23-covid-era-misc-d8b1eebc-1/
, SHA-256 d8b1eebcfd47ddff9e2902863c8a46e75d856e1fa286937a598c1a6a7a750ebd.Full text
Case 3:20-cv-05787-SI Document 56-4 Filed 10/23/20 Page 1 of 8
Exhibit 3
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Back to Newsroom
Facebook
Combatting Vaccine
Misinformation
March 7, 2019
1
Case VP,
By Monika Bickert, 3:20-cv-05787-SI
Global PolicyDocument 56-4 Filed 10/23/20 Page 3 of 8
Management
Update on September 4, 2019 at 8AM PT: We are starting to roll out more ways to
connect people with authoritative information about vaccines on Facebook and
Instagram.
Originally published on March 7, 2019 at 12PM PT:
We are working to tackle vaccine misinformation on Facebook by reducing its
distribution and providing people with authoritative information on the topic. We are
starting by taking a series of steps:
• We will reduce the ranking of groups and Pages that spread misinformation about
2
vaccinations in News Feed and Search. These groups and Pages will not be included in
Case 3:20-cv-05787-SI
recommendations Document
or in predictions 56-4
when you typeFiled
into 10/23/20
Search. Page 4 of 8
• When we find ads that include misinformation about vaccinations, we will reject them. We
also removed related targeting options, like “vaccine controversies.” For ad accounts that
continue to violate our policies, we may take further action, such as disabling the ad
account.
• We won’t show or recommend content that contains misinformation about vaccinations on
Instagram Explore or hashtag pages.
• We are exploring ways to share educational information about vaccines when people come
across misinformation on this topic.
• Update on April 26, 2019 at 10AM PT: We may also remove access to our fundraising tools
for Pages that spread misinformation about vaccinations on Facebook.
How This Will Work
Leading global health organizations, such as the World Health Organization and the US
Centers for Disease Control and Prevention, have publicly identified verifiable vaccine
hoaxes. If these vaccine hoaxes appear on Facebook, we will take action against them.
For example, if a group or Page admin posts this vaccine misinformation, we will
exclude the entire group or Page from recommendations, reduce these groups and
Pages’ distribution in News Feed and Search, and reject ads with this misinformation.
We also believe in providing people with additional context so they can decide whether
to read, share, or engage in conversations about information they see on Facebook. We
are exploring ways to give people more accurate information from expert organizations
about vaccines at the top of results for related searches, on Pages discussing the topic,
and on invitations to join groups about the topic. We will have an update on this soon.
We are fully committed to the safety of our community and will continue to expand on
this work.
Categories: Facebook, Safety and Expression
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Combating Misinformation, False News, Health
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R E L A T E D NCase
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S Document 56-4 Filed 10/23/20 Page 5 of 8
Facebook
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File and source
- File
- gov.uscourts.cand.364478.56.4.pdf
- Size
- 993,941 bytes
- SHA-256
- d8b1eebcfd47ddff9e2902863c8a46e75d856e1fa286937a598c1a6a7a750ebd
- Original
- archive.org