NOTICE of Filing of Supplemental Declaration by Caroline Anderson, James Cottle, Rachel… — Plaid Privacy (Dkt. 148)

Summary

A Notice of Filing of Supplemental Declaration, Doc. 148, filed October 7, 2021 in In re Plaid Inc. Privacy Litigation, Master Docket No. 4:20-cv-03056-DMR, U.S. District Court for the Northern District of California, Oakland Division. Plaintiffs state that, in response to the Minute Order of September 30, 2021 (ECF No. 146), they are filing a supplemental declaration by Steven Weisbrot on behalf of Angeion Group, LLC, the proposed Settlement Administrator. The notice states that additional mailed notice to e-mail bounce backs would raise total potential anticipated Notice Costs up to $6,229,000. Plaintiffs request that the Court enter the proposed Preliminary Approval Order (ECF No. 141) and schedule a Final Approval Hearing. It is dated October 7, 2021 and signed /s/ Shawn Kennedy, /s/ Rachel Geman and /s/ Christopher Cormier.

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NOTICE OF FILING OF SUPP. DECLARATION 
CASE NO. 4:20-CV-03056-DMR  
 
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HERRERA KENNEDY LLP 
Shawn M. Kennedy (SBN 218472) 
skennedy@herrerakennedy.com 
Bret D. Hembd (SBN 272826) 
bhembd@herrerakennedy.com 
4590 MacArthur Blvd., Suite 500 
Newport Beach, CA 92660 
Tel: (949) 936-0900 
Fax: (855) 969-2050 
 
HERRERA KENNEDY LLP 
Nicomedes Sy Herrera (SBN 275332) 
nherrera@herrerakennedy.com 
Laura E. Seidl (SBN 269891) 
lseidl@herrerakennedy.com 
1300 Clay Street, Suite 600 
Oakland, CA 94612 
Tel: (510) 422-4700 
Fax: (855) 969-2050 
 
LIEFF CABRASER HEIMANN & 
BERNSTEIN, LLP 
Rachel Geman (Pro Hac Vice) 
rgeman@lchb.com 
Rhea Ghosh (Pro Hac Vice) 
rghosh@lchb.com 
250 Hudson Street, 8th Floor 
New York, NY 10013-1413 
Tel: (212) 355-9500 
Fax: (212) 355-9592 
LIEFF CABRASER HEIMANN &  
BERNSTEIN, LLP 
Michael W. Sobol (SBN 194857) 
msobol@lchb.com 
Melissa Gardner (SBN 289096) 
mgardner@lchb.com 
275 Battery Street, 29th Floor 
San Francisco, CA 94111-3339 
Tel: (415) 956-1000 
Fax: (415) 956-1008 
BURNS CHAREST LLP 
Warren T. Burns (Pro Hac Vice) 
wburns@burnscharest.com 
900 Jackson Street, Suite 500 
Dallas, TX 75202 
Tel: (469) 904-4550 
Fax: (469) 444-5002 
 
BURNS CHAREST LLP 
Christopher J. Cormier (Pro Hac Vice) 
ccormier@burnscharest.com 
4725 Wisconsin Avenue, NW, Suite 200 
Washington, DC 20016 
Tel: (202) 577-3977 
Fax: (469) 444-5002 
UNITED STATES DISTRICT COURT 
NORTHERN DISTRICT OF CALIFORNIA 
OAKLAND DIVISION 
IN RE PLAID INC. PRIVACY  
LITIGATION 
Master Docket No.: 4:20-cv-03056-DMR 
 
NOTICE OF FILING OF 
SUPPLEMENTAL DECLARATION 
 
 
THIS DOCUMENT RELATES TO:  
ALL ACTIONS 
 
Case 4:20-cv-03056-DMR   Document 148   Filed 10/07/21   Page 1 of 4

 
 
 
 
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NOTICE OF FILING OF SUPP. DECLARATION 
CASE NO. 4:20-CV-03056-DMR  
 
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Pursuant to the Court’s comments and direction during the September 30, 2021 
preliminary approval hearing in this matter, and the Court’s corresponding September 30, 2021 
Minute Order (ECF No. 146), Plaintiffs are filing herewith a supplemental declaration by Steven 
Weisbrot on behalf of Angeion Group, LLC, the proposed Settlement Administrator, that:  (i) 
“set[s] forth the basis for the proposed administrator’s estimate that the claims rate will be 
between 1-4% of the total class size”; (ii) “address[es] claims rates in comparable cases”; (iii) 
“addresses the costs associated with sending the class notice via U.S. Mail to every proposed 
class member for whom Plaid has a physical mailing address”;1 and (iv) “address[es] the 
estimated claims rate for emailed vs. mailed notice.”   
In addition to addressing the matters specifically directed by the Court, in light of data 
from Plaid estimating that approximately up to 83% of records for Class Members with an email 
address also have a mailing address, Mr. Weisbrot’s supplemental declaration Part III (¶¶ 10–11) 
also discusses the related issue of the estimated additional expenditure from the Settlement Fund 
that would be required to send a secondary mailed notice to Class Members whose initial e-mail 
notice is returned undeliverable, rather than relying solely on Media Notice to reach those Class 
Members in the event their e-mail “bounces back.” 
Assuming claims rates of 1–4%, these additional Notice Costs are estimated between 
$1,098,065 and $2,171,659,2 increasing the total potential anticipated Notice Costs up to 
$6,229,000 (id. ¶ 10) ($500,000 of which would be paid by Plaid in that instance), depending on 
actual claims rates and the percentage of undeliverable e-mail notices. The proposed Media 
Notice is reasonably expected to reach the small percentage of Class Members whose e-mails are 
returned undeliverable as effectively as it will reach the estimated one-third of Class Members for 
whom Plaid has neither an e-mail nor a mailing address. Given that fact, and in light of the total 
 
1 With regard to item (iii), Plaintiffs submit that the estimated costs of close to $30 million clearly 
outweigh the benefit of providing additional mail notice to every proposed class member for 
whom Plaid has a physical mailing address. See Supplemental Weisbrot Declaration (filed 
herewith), ¶ 8. 
 
2 These figures were calculated by subtracting the Total Direct Notice Costs reported by Mr. 
Weisbrot without a secondary mailed notice campaign (¶ 9) from the Total Estimated Costs 
estimated with such a campaign (¶ 10). 
Case 4:20-cv-03056-DMR   Document 148   Filed 10/07/21   Page 2 of 4

 
 
 
 
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NOTICE OF FILING OF SUPP. DECLARATION 
CASE NO. 4:20-CV-03056-DMR  
 
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costs, Plaintiffs anticipate utilizing additional mailed notice to e-mail bounce backs—as discussed 
in Mr. Weisbrot’s supplemental declaration—only in the event that such additional efforts toward 
direct notice would not bring total administrative costs over approximately $6.0 million.3  
For the reasons stated in the Memorandum of Points and Authorities in Support of 
Plaintiffs’ Motion for Preliminary Approval (ECF No. 137-1) and at the September 30, 2021 
preliminary approval hearing in this matter, and based on the further information set forth in the 
supplemental declaration filed herewith, Plaintiffs respectfully request that the Court enter the 
proposed Preliminary Approval Order (ECF No. 141) and schedule a Final Approval Hearing for 
not less than 160 days after entry of the Preliminary Approval Order, or as soon thereafter as is 
convenient for the Court.   
 
Dated: October 7, 2021 
 
Respectfully submitted, 
HERRERA KENNEDY LLP 
 
By: /s/ Shawn Kennedy 
 
Shawn M. Kennedy 
Shawn M. Kennedy (SBN 218472) 
skennedy@herrerakennedy.com  
Bret D. Hembd (SBN 272826) 
bhembd@herrerakennedy.com  
4590 MacArthur Blvd., Suite 500 
Newport Beach, CA 92660 
Telephone: (949) 936-0900 
Fax: (855) 969-2050 
 
Nicomedes Sy Herrera (SBN 275332) 
nherrera@herrerakennedy.com 
Laura E. Seidl (SBN 269891) 
lseidl@herrerakennedy.com 
1300 Clay Street, Suite 600 
Oakland, CA 94612 
Telephone: (510) 422-4700 
Fax: (855) 969-2050 
 
LIEFF CABRASER HEIMANN & 
  BERNSTEIN, LLP 
 
By: /s/ Rachel Geman            
Rachel Geman 
Rachel Geman (Pro Hac Vice) 
rgeman@lchb.com 
Rhea Ghosh (Pro Hac Vice) 
 
3 This includes Plaid’s additional contribution of up to $500K. 
Case 4:20-cv-03056-DMR   Document 148   Filed 10/07/21   Page 3 of 4

 
 
 
 
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CASE NO. 4:20-CV-03056-DMR  
 
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rghosh@lchb.com 
250 Hudson Street, 8th Floor 
New York, NY 10013-1413 
Tel: (212) 355-9500 
Fax: (212) 355-9592 
 
Michael W. Sobol (SBN 194857) 
msobol@lchb.com 
Melissa Gardner (SBN 289096) 
mgardner@lchb.com 
275 Battery Street, 29th Floor 
San Francisco, CA 94111-3339 
Tel: (415) 956-1000 
Fax: (415) 956-1008 
 
 
BURNS CHAREST LLP 
 
By:  /s/ Christopher Cormier  
 
 
Christopher J. Cormier 
 
Christopher J. Cormier (Pro Hac Vice) 
ccormier@burnscharest.com 
4725 Wisconsin Avenue, NW 
Washington, DC 20016 
Tel: (202) 577-3977 
Fax: (469) 444-5002 
 
 
Warren T. Burns (Pro Hac Vice) 
wburns@burnscharest.com 
900 Jackson Street, Suite 500 
Dallas, TX 75202 
Tel: (469) 904-4550 
Fax: (469) 444-5002 
 
Interim Co-Lead Class Counsel  
 
Case 4:20-cv-03056-DMR   Document 148   Filed 10/07/21   Page 4 of 4

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