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Home Court filings In re Plaid Inc. Privacy Litigation — N.D. Cal., No. 4:20-cv-03056-DMR Exhibit Ex. B - Memorandum ISO Motion — Plaid Privacy (Dkt. 135.2)

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Exhibit Ex. B - Memorandum ISO Motion — Plaid Privacy (Dkt. 135.2)

Record facts

CourtU.S. District Court for the Northern District of California
Filed2021-08-26

U.S. District Court for the Northern District of California · No. 4:20-cv-03056-DMR · Doc. 135-2 · 2021-08-26 · Docket on CourtListener

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HERRERA KENNEDY LLP 
Shawn M. Kennedy (SBN 218472) 
skennedy@herrerakennedy.com 
Bret D. Hembd (SBN 272826) 
bhembd@herrerakennedy.com 
4590 MacArthur Blvd., Suite 500 
Newport Beach, CA 92660 
Tel: (949) 936-0900 
Fax: (855) 969-2050 
 
HERRERA KENNEDY LLP 
Nicomedes Sy Herrera (SBN 275332) 
nherrera@herrerakennedy.com 
Laura E. Seidl (SBN 269891) 
lseidl@herrerakennedy.com 
1300 Clay Street, Suite 600 
Oakland, CA 94612 
Tel: (510) 422-4700 
Fax: (855) 969-2050 
 
LIEFF CABRASER HEIMANN & 
BERNSTEIN, LLP 
Rachel Geman (Pro Hac Vice) 
rgeman@lchb.com 
Rhea Ghosh (Pro Hac Vice) 
rghosh@lchb.com 
250 Hudson Street, 8th Floor 
New York, NY 10013-1413 
Tel: (212) 355-9500 
Fax: (212) 355-9592 
LIEFF CABRASER HEIMANN &  
BERNSTEIN, LLP 
Michael W. Sobol (SBN 194857) 
msobol@lchb.com 
Melissa Gardner (SBN 289096) 
mgardner@lchb.com 
275 Battery Street, 29th Floor 
San Francisco, CA 94111-3339 
Tel: (415) 956-1000 
Fax: (415) 956-1008 
BURNS CHAREST LLP 
Warren T. Burns (Pro Hac Vice) 
wburns@burnscharest.com 
900 Jackson Street, Suite 500 
Dallas, TX 75202 
Tel: (469) 904-4550 
Fax: (469) 444-5002 
 
BURNS CHAREST LLP 
Christopher J. Cormier (Pro Hac Vice) 
ccormier@burnscharest.com 
4725 Wisconsin Avenue, NW, Suite 200 
Washington, DC 20016 
Tel: (202) 577-3977 
Fax: (469) 444-5002 
UNITED STATES DISTRICT COURT 
NORTHERN DISTRICT OF CALIFORNIA 
OAKLAND DIVISION 
IN RE PLAID INC. PRIVACY  
LITIGATION 
Master Docket No.: 4:20-cv-03056-DMR 
 
MEMORANDUM OF POINTS AND 
AUTHORITIES ISO PLAINTIFFS’ 
MOTION FOR PRELIMINARY 
APPROVAL OF CLASS ACTION 
SETTLEMENT 
 
Date:  
August 26, 2021 
Time: 
1:30 p.m. 
Courtroom: 4 
Judge: 
The Hon. Donna M. Ryu 
 
THIS DOCUMENT RELATES TO:  
ALL ACTIONS 
 
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I. 
INTRODUCTION .............................................................................................................. 1 
II. 
LITIGATION HISTORY ................................................................................................... 2 
A. 
Procedural History .................................................................................................. 2 
B. 
Discovery ................................................................................................................ 2 
C. 
Settlement ................................................................................................................ 3 
III. 
SUMMARY OF SETTLEMENT TERMS ......................................................................... 3 
A. 
Class Definition ....................................................................................................... 3 
B. 
Monetary Relief ...................................................................................................... 4 
C. 
Injunctive Relief ...................................................................................................... 5 
1. 
Data Deletion from Plaid Systems .............................................................. 5 
2. 
User Control Over Data Through Plaid Portal ............................................ 6 
3. 
Clear Disclosures at the Time of Account Connection ............................... 6 
4. 
Minimizing the Data Plaid Stores ............................................................... 7 
5. 
Enhancing Disclosures About What Plaid Is and Does .............................. 7 
D. 
Notice and Settlement Administration Costs .......................................................... 8 
E. 
Attorneys’ Fees and Costs, and Service Awards for Class Representatives ........... 8 
F. 
Proposed Schedule of Events .................................................................................. 9 
IV. 
ARGUMENT ...................................................................................................................... 9 
A. 
The Court Will Be Able to Certify the Proposed Settlement Class ...................... 10 
1. 
The Requirements of Rule 23(a) Are Satisfied ......................................... 11 
a. 
Numerosity Is Satisfied ................................................................. 11 
b. 
Commonality Is Satisfied .............................................................. 11 
c. 
Typicality Is Satisfied ................................................................... 12 
d. 
Adequacy of Representation Is Satisfied ...................................... 12 
2. 
Class Certification Is Appropriate Under Rule 23(b)(3) ........................... 13 
a. 
Common Questions of Law or Fact Predominate Over 
Individual Issues............................................................................ 14 
b. 
Class Treatment Is a Superior Method of Adjudication................ 14 
B. 
The Proposed Settlement Is Fundamentally Fair, Reasonable, and Adequate ...... 15 
1. 
The Churchill Factors Weigh In Favor of Approving the Settlement ...... 15 
a. 
First Through Third Churchill Factors .......................................... 16 
b. 
Fourth Churchill Factor: Amount of Class Recovery ................... 17 
c. 
Fifth Churchill Factor: Extent of Discovery & Arm’s-
Length Negotiations ...................................................................... 19 
d. 
Other Churchill Factors................................................................. 20 
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2. 
The Rule 23(e) Factors Support Approving the Settlement ...................... 21 
a. 
The Class Representatives and Class Counsel Have 
Adequately Represented the Class ................................................ 22 
b. 
The Agreement Was Negotiated at Arm’s Length ........................ 22 
c. 
The Substantial Relief Provided for the Class Is Adequate 
and Appropriate for This Case ...................................................... 23 
i. 
The Costs, Risks, and Delay from Trial and Appeal 
Show that the Recovery Contained in the Settlement 
Is Adequate ....................................................................... 23 
ii. 
The Proposed Method of Distributing Relief on 
Behalf of the Class Is Effectiv .......................................... 23 
iii. 
Any Award of Attorneys’ Fees Will Not Prevent the 
Court from Finding that the Relief Provided to the 
Class Is Adequate .............................................................. 27 
iv. 
There Are No Other Agreements Required to Be 
Identified Under Rule 23(e)(3).......................................... 28 
d. 
The Agreement Treats Class Members Equitably Relative to 
Each Other ..................................................................................... 28 
3. 
The Northern District’s Procedural Guidance Weighs In Favor of 
Approving the Settlement ......................................................................... 28 
a. 
Identity of Settlement Class .......................................................... 28 
b. 
Release of Claims .......................................................................... 31 
c. 
Class Recovery .............................................................................. 32 
d. 
Allocation Plan .............................................................................. 33 
e. 
Submission of Claim Forms .......................................................... 33 
f. 
Reversions ..................................................................................... 33 
g. 
Settlement Administrator .............................................................. 33 
h. 
Notice ............................................................................................ 35 
i. 
Opt-Outs ........................................................................................ 35 
j. 
Objections ..................................................................................... 36 
k. 
Attorneys’ Fees ............................................................................. 36 
l. 
Incentive Awards .......................................................................... 36 
m. 
CAFA Notice ................................................................................ 36 
n. 
Past Distributions .......................................................................... 37 
V. 
CONCLUSION ................................................................................................................. 37 
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CASES 
Carlotti v. ASUS Computer Int’l, 
No. 18-03369, 2019 WL 6134910 (N.D. Cal. Nov. 19, 2019) ........................................... passim 
Chavez v. Blue Sky Natural Beverage Co., 
268 F.R.D. 365 (N.D. Cal. 2010) ............................................................................................... 31 
Churchill Vill., L.L.C. v. GE, 
361 F.3d 566 (9th Cir. 2004)............................................................................................... passim 
Class Plaintiffs v. City of Seattle, 
955 F.2d 1268 (9th Cir. 1992).................................................................................................... 32 
Custom LED, LLC v. eBay, Inc., 
No. 12-350, 2013 WL 6114379 (N.D. Cal. Nov. 20, 2013) ...................................................... 32 
Davis v. Facebook, Inc. (In re Facebook Inc. Internet Tracking Litig.), 
956 F.3d 589 (9th Cir. 2020)...................................................................................................... 19 
Diamond Multimedia Sys., Inc. v. Superior Ct., 
19 Cal. 4th 1036 (1999) ............................................................................................................. 31 
Hanlon v. Chrysler Corp., 
150 F.3d 1011 (9th Cir. 1998).................................................................................. 10, 11, 13, 14 
Hesse v. Sprint Corp., 
598 F.3d 581 (9th Cir. 2010)...................................................................................................... 32 
In re Anthem, Inc. Data Breach Litig., 
327 F.R.D. 299 (N.D. Cal. 2018) ............................................................................................... 32 
In re Bluetooth Headset Prods. Liab. Litig., 
654 F.3d 935 (9th Cir. 2011)...................................................................................................... 22 
In re Chrysler-Dodge-Jeep EcoDiesel Mktg., Sales Practices, & Prods. Liab. Litig., 
No. 17-md-02777, 2019 WL 536661 (N.D. Cal. Feb. 11, 2019) ............................................... 36 
In re Google LLC Street View Electronic Comms. Litig., 
No. 10-md-021784,  2020 WL 1288377 (N.D. Cal. Mar. 18, 2020) ................................... 18, 19 
In re Hyundai and Kia Fuel Econ. Litig., 
926 F.3d 539 (9th Cir. 2019)............................................................................................ 9, 10, 14 
In re Lenovo Adware Litig., 
No. 15-md-02624, 2019 WL 1791420 (N.D. Cal. Apr. 24, 2019) ............................................. 18 
In re LinkedIn User Privacy Litig., 
309 F.R.D. 573 (N.D. Cal. 2015) ............................................................................................... 18 
In re Qualcomm Antitrust Litig., 
328 F.R.D. 280 (N.D. Cal. 2018) ............................................................................................... 31 
In re TracFone Unlimited Serv. Plan Litig., 
112 F. Supp. 3d 993 (N.D. Cal. 2015) ....................................................................................... 16 
Lane v. Facebook, 
696 F.3d 811 (9th Cir. 2012) ....................................................................................... 4, 17, 18, 19 
Linney v. Cellular Alaska P’ship, 
151 F.3d 1234 (9th Cir. 1998).................................................................................................... 19 
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Mazza v. Am. Honda Motor Co., 
666 F.3d 581 (9th Cir. 2012)...................................................................................................... 30 
McDonald v. Bass Pro Outdoor World, LLC, 
No. 13-889, 2014 WL 3867522 (S.D. Cal. Aug. 5, 2014) ......................................................... 14 
Moreno v. Capital Bldg. Maint. & Cleaning Servs., 
No. 19-07087, 2021 WL 1788447 (N.D. Cal. May 5, 2021) ..................................................... 10 
Nat’l Rural Telecomms Coop. v. DIRECTV, Inc., 
221 F.R.D. 523 (C.D. Cal. 2004) ............................................................................................... 17 
Norwest Mortgage, Inc. v. Superior Ct., 
72 Cal. App. 4th 214 (1999) ...................................................................................................... 31 
O’Connor v. Uber Techs., Inc., 
No. 13-03826, 2019 WL 1437101 (N.D. Cal. Mar. 29, 2019) ................................................... 28 
Officers for Justice v. Civil Serv. Comm’n of City & Cty. of San Francisco, 
688 F.2d 615 (9th Cir. 1982)...................................................................................................... 15 
Parsons v. Ryan, 
754 F.3d 657 (9th Cir. 2014)...................................................................................................... 12 
Perkins v. LinkedIn Corp., 
No. 13-04303, 2016 WL 613255 (N.D. Cal. Feb. 16, 2016) ............................................... 18, 19 
Rannis v. Recchia, 
380 F. App’x 646 (9th Cir. 2010) .............................................................................................. 11 
Rodriguez v. W. Publi’g Corp., 
563 F.3d 948 (9th Cir. 2009)................................................................................................ 17, 22 
See In re Volkswagen “Clean Diesel” Mktg., Sales Practices, & Prods. Liab. Litig., 
No. 2672, 2017 WL 672727 (N.D. Cal. Feb. 16, 2017) ...................................................... passim 
Staton v. Boeing Co., 
327 F.3d 938 (9th Cir. 2003)...................................................................................................... 21 
Valentino v. Carter-Wallace, Inc., 
97 F.3d 1227 (9th Cir. 1996)...................................................................................................... 15 
Wal-Mart Stores, Inc. v. Dukes, 
564 U.S. 338 (2011) ................................................................................................................... 11 
Wolin v. Jaguar Land Rover N. Am., LLC, 
617 F.3d 1168 (9th Cir. 2010).............................................................................................. 12, 14 
Young v. LG Chem Ltd., 
783 F. App’x 727 (9th Cir. 2019) .............................................................................................. 19 
STATUTES 
18 U.S.C. § 1030 .............................................................................................................................. 2 
18 U.S.C. §§ 2701 et seq. ................................................................................................................. 2 
Cal. Bus. & Prof. Code §§ 17200 et seq. ................................................................................... 2, 18 
Cal. Penal Code § 502 ...................................................................................................................... 2 
Civil Code § 334 ............................................................................................................................ 18 
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RULES 
2018 Amendment Advisory Committee Notes ........................................................................ 10, 15 
Fed. R. Civ. P. 23(a)(1) .................................................................................................................. 11 
Fed. R. Civ. P. 23(a)(3) .................................................................................................................. 12 
Fed. R. Civ. P. 23(a)(4) .................................................................................................................. 12 
Fed. R. Civ. P. 23(b)(3) ............................................................................................................ 13, 14 
Fed. R. Civ. P. 23(c)(2)(B) ....................................................................................................... 23, 26 
Fed. R. Civ. P. 23(e) ................................................................................................................ passim 
Fed. R. Civ. P. 23(g) ...................................................................................................................... 13 
 
 
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MEMORANDUM OF POINTS AND AUTHORITIES1 
I. 
INTRODUCTION 
After more than a year of hard-fought litigation and five months of arm’s-length 
settlement negotiations including two mediations with the Hon. Jay Gandhi (ret.) serving as 
mediator, Plaintiffs have reached an excellent settlement with Plaid that is fair, reasonable, and 
adequate, handily warranting preliminary approval. 
This proposed nationwide class action settlement resolves claims against Plaid for 
invasion of privacy/intrusion into private affairs, unjust enrichment, deceit, and violations of 
California Constitution (Article I, Section I) and California’s Anti-Phishing Act of 2005 
(“CAPA”), Cal. Bus. & Prof. Code § 22948 et seq. Plaid is a service used by a variety of mobile 
and web-based applications (“apps”)—such as apps that allow users to transfer money—to 
connect to app users’ financial accounts. Plaintiffs allege2 that, in connection with this process, 
Plaid misled and violated the privacy of the proposed Class Members by obtaining data from their 
financial accounts without authorization, and by obtaining their bank login information through 
its user interface (known as “Plaid Link”) which Plaintiffs allege was designed to have the look 
and feel of the user’s own bank account login screen. See CAC ¶¶ 37-40.   
The proposed Settlement provides substantial relief to the Class, including a non-
reversionary $58 million cash fund, and injunctive relief that addresses the complained-of 
conduct, including by requiring Plaid to maintain certain changes to the design of its standard 
interface, make more fulsome disclosures to consumers, and delete transactional banking data for 
consumers whose apps did not request that data. This injunctive relief will help ensure that Class 
members have informed control of their private financial data, and it will provide important 
protections for consumers across the country who increasingly rely on modern fintech apps to do 
business, transfer and invest funds, and otherwise manage their finances electronically. At the 
same time, the proposed Settlement will eliminate the risk and uncertainty of continued 
 
1 Unless otherwise noted, capitalized terms have the same meanings as in the Settlement 
Agreement (“Agreement”). 
2 For purposes of this Motion, references and discussion regarding Plaid’s conduct are based on 
the allegations in the Consolidated Amended Class Action Complaint (“CAC”) (Dkt. 61). 
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proceedings in this Court. 
In light of the risks of continuing and protracted litigation—with its associated risks, 
including the specter of no recovery for the proposed Class—the Agreement deserves preliminary 
approval because it provides the immediate benefits of substantial monetary and injunctive relief.  
II. 
LITIGATION HISTORY 
A. 
Procedural History 
On May 4, 2020, Plaintiffs James Cottle and Frederick Schoeneman commenced the 
action Cottle et al. v. Plaid Inc., No. 4:20-cv-03056-DMR (“Cottle Action”). On July 29, 2020, 
the Court consolidated the Cottle Action with four related actions (collectively, the “Action”), and 
appointed interim class counsel under Federal Rule of Civil Procedure 23(g). (Dkt. 51, 57.) On 
August 5, 2020, consolidated Plaintiffs filed the CAC in the Action. (Dkt. 61.) 
On September 14, 2020, Plaid filed a motion to dismiss the CAC. (Dkt. 78.) On April 30, 
2021, the Court granted in part Plaid’s motion, dismissing with prejudice Plaintiffs’ claims for 
declaratory and injunctive relief and their claims under the Stored Communications Act, 18 
U.S.C. §§ 2701 et seq.; Unfair Competition Law, Cal. Bus. & Prof. Code §§ 17200 et seq.; 
Computer Fraud and Abuse Act, 18 U.S.C. § 1030; and Computer Data and Access Fraud Act, 
Cal. Penal Code § 502, and sustaining Plaintiffs’ invasion of privacy/intrusion into private affairs 
and unjust enrichment claims for a nationwide class, as well as their deceit, California 
Constitution, and CAPA claims for a California class. (Dkt. 125.) s 
B. 
Discovery 
Plaintiffs sought and received significant discovery from Plaid both before and during 
settlement discussions, then sought and received confirmatory discovery after reaching agreement 
on settlement terms with Plaid. Class Counsel served—and Plaid responded to—57 document 
requests, 21 interrogatories, and 51 requests for admissions. Kennedy Decl., ¶ 7. Plaintiffs also 
commenced third-party discovery, having subpoenaed and started discussions with certain banks. 
Id. Discovery issues were highly contested and resulted in numerous telephonic and written meet-
and-confers over the course of the Action. Id., ¶¶ 5-9. 
In response to formal and informal discovery requests, Plaid provided information, 
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internal documents, and data that shed light on the nature and function of Plaid’s software and 
business practices during the class period, its finances, and the size and scope of the potential 
class, among other things. Id., ¶ 6. This allowed Class Counsel to negotiate a fully-informed 
settlement that maximizes the financial recovery available to the Class and provides important 
injunctive relief designed to remediate the practices underlying the alleged misconduct going 
forward while avoiding litigation risks that were brought to light in the process. 
C. 
Settlement 
Between February and July 2021, the Parties engaged in lengthy and contentious arm’s-
length negotiations to resolve the claims in the Action. Kennedy Decl., ¶ 10. On February 16, 
2021, the Parties engaged in a full-day mediation session with the Hon. Jay Gandhi (ret.). Id., 
¶ 10. Prior to the mediation, the Parties prepared detailed mediation briefs outlining their 
positions on the strengths and weaknesses of the case and participated in a technology tutorial 
session with Judge Gandhi. Id. The Parties went into the mediation with substantially different 
positions relating to appropriate settlement terms and did not resolve the Action at the initial 
mediation. Id., ¶ 11. For the next several months, while the Parties continued to litigate, they 
continued to engage in the mediation process with Judge Gandhi, who helped bridge the gap 
between the Parties’ positions. Id., ¶ 12. These negotiations included another mediation session 
on April 13, 2021. Id., ¶ 13. 
On June 7, 2021, Judge Gandhi made a mediator’s proposal for a class-wide settlement for 
$58 million subject to the parties’ negotiation and agreement of injunctive relief terms; that 
recommendation was accepted by all Parties in a double-blind process on June 11, 2021. Id., ¶ 14. 
Over the next six weeks, the Parties negotiated the terms of a long-form settlement agreement, 
including injunctive relief. Id. These negotiations ultimately resulted in the Agreement, which 
was executed on July 30, 2021. Id., ¶ 14, Ex. A. 
III. 
SUMMARY OF SETTLEMENT TERMS 
A. 
Class Definition 
The Agreement provides for a settlement class (the “Class”) of all United States residents 
who own or owned one or more “Financial Accounts” from January 1, 2013 to the date 
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preliminary approval of the Settlement is granted. “Financial Account” is defined to mean a 
financial institution account (1) that Plaid accessed using the user’s login credentials and 
connected to a mobile or web-based fintech application that enables payments (including ACH 
payments) or other money transfers or (2) for which a user provided financial account login 
credentials to Plaid through Plaid Link. See Kennedy Decl., Ex. A, ¶ 19.  
B. 
Monetary Relief  
Plaid has agreed to pay $58,000,000 to create a non-reversionary Settlement Fund for the 
benefit of Class Members, who will receive a claims-made pro rata payment after the deduction 
of settlement-related costs, including the expenses of the settlement administrator and the costs of 
notice to the Class, any named plaintiff service awards, attorneys’ fee award and expense 
reimbursements, and any other costs approved by the Court. Id., Ex. A, ¶¶ 71-78.  
Further, unclaimed funds (if any) will go through a second distribution. In the event that 
either the initial or secondary distributions are not economically feasible, Plaintiffs propose that 
the funds be distributed by cy pres, to Privacy Rights Clearinghouse (PRC) and Consumer 
Reports (CR).  The work of these organizations has the requisite nexus to this action, the goals of 
the underlying statutes and claims, and the interests of this Class.  See Lane v. Facebook, 696 
F.3d 811, 819-820 (9th Cir. 2012).  Specifically: 
Privacy Rights Clearinghouse (PRC), is “a nonprofit organization protecting privacy for 
all by empowering individuals and advocating for positive change,” which “strive[s] to provide 
clarity on complex topics by publishing extensive educational materials.” PRC also amplifies 
voices often underrepresented in policy discussions in its work championing strong privacy 
protections, including in connection with financial privacy regulations.3 
Consumer Reports (CR) has a ninety year history of testing products to provide 
consumers with unbiased information about the risks they face in the marketplace.  In recent 
years, CR has expanded its efforts to the digital marketplace, evaluating the privacy implications 
of digital technologies to provide consumers with information about security and privacy risks 
 
3 https://privacyrights.org/about; see also, e.g., https://privacyrights.org/resources/using-peer-
peer-payments-more-safely; https://privacyrights.org/resources/use-mobile-financial-services-
consumers-comments-consumer-financial-protection-bureau 
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and further corporate accountability.  CR’s Digital Lab, an initiative addressing data privacy and 
security issues faced by consumers in a marketplace fueled by personal data, enables CR to 
design and implement tests to rate technology products, services, and platforms on their 
collection, use, and protection of consumer data, and to educate and empower consumers and to 
galvanize the industry to bring better, safer, products and services to market.4 
C. 
Injunctive Relief 
Plaid has agreed to implement meaningful business practice changes designed to 
remediate alleged privacy violations, improve user control over their private login information 
and financial data, and safeguard their privacy going forward. As detailed in the following 
sections, Plaid has agreed to (1) delete certain data from its systems; (2) inform Class Members of 
their ability to manage the connections made between their financial accounts and chosen 
applications using Plaid and delete data stored in Plaid’s systems; (3) continue to include certain 
disclosures and features in Plaid’s standard Link flow; (4) minimize the data Plaid stores; 
(5) enhance disclosures in Plaid’s End User Privacy Policy about the categories of data Plaid 
collects, how Plaid uses data, and privacy controls Plaid has made available to users; and 
(6) continue to host a dedicated webpage with detailed information about Plaid’s security 
practices. These requirements will apply for at least three years within the United States.   
1. 
Data Deletion from Plaid Systems 
Plaid will, within the applicable timeframes, delete data from its systems that was 
retrieved as part of Plaid’s “Transactions” product—which can include information about 
financial account activity, such as the amount, time, and place of deposits, withdrawals, transfers, 
or purchases—for users that Plaid can reasonably determine did not connect an account to an 
application that requested Transactions data. See Kennedy Decl., Ex. A, ¶ 63. Thus, if a consumer 
exclusively connected an application (or applications) that did not ask Plaid to collect 
Transactions data, but Plaid retrieved that data anyway, then Plaid will delete that data from its 
systems.5  
 
4 https://digital-lab.consumerreports.org/ 
5 The data will not be deleted if the user currently has an active connection to other applications 
that requested that Plaid retrieve that data. 
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In addition, Plaid will delete data from its systems for users that Plaid is aware it has no 
valid means to authenticate with the bank. Id. This means, for example, if Plaid determines that 
the password it obtained for a particular bank account has changed, or that the account has been 
closed, Plaid will delete the associated account data from its systems. 
2. 
User Control Over Data Through Plaid Portal 
Plaid will provide a prominent reference and link to Plaid Portal (currently located at 
my.plaid.com) on its website homepage (www.plaid.com) along with a plain-language 
description of the user controls available on Plaid Portal. By creating a Plaid Portal account, 
users, including Class Members, can view and manage the connections that have been made 
between apps and their financial accounts using Plaid. Class Members can also delete their 
financial data stored in Plaid’s systems. See Kennedy Decl., Ex. A, ¶¶ 58-59. 
Plaid will also make reasonable commercial efforts to send periodic email reminders to 
Plaid Portal account holders generally describing the user controls available in Plaid Portal, 
including, to the extent technically feasible, the ability to disconnect applications from financial 
accounts, and delete financial data stored in Plaid’s systems. Id. 
3. 
Clear Disclosures at the Time of Account Connection  
To ensure clarity on Plaid’s role in the financial account connection process, and to ensure 
that users clearly understand who they are sharing certain information with and for what 
purposes, Plaid will ensure that its standard Link flow includes and/or continues to include the 
following:   
The credentials pane, meaning the pane where users enter their financial account 
username and password, explains that the user’s credentials are being “provided to Plaid.”  
The background color of the credential pane will not utilize the color scheme associated 
with a specific financial institution for that financial institution.  
The consent pane, meaning the pane where users agree to Plaid’s End User Privacy Policy 
and that Plaid will connect their application to their financial institution, continues to (a) refer 
expressly to Plaid and explain that Plaid is used to link the user’s accounts; (b) include a 
conspicuous link to Plaid’s End User Privacy Policy; and (c) require the user to agree to Plaid’s 
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End User Privacy Policy by taking clear affirmative action (e.g., by clicking “Continue”). 
See id., Ex. A, ¶ 56. 
4. 
Minimizing the Data Plaid Stores 
Plaid will minimize the data it stores from users’ financial accounts as follows: 
With respect to data retrieved from users’ financial accounts, subject to certain limitations 
such as for compliance with applicable law, Plaid will only store the categories of data for the 
Plaid product(s) that the user’s application specifically requests from Plaid or that are necessary 
for Plaid to offer its services, unless the user has expressly consented to the retrieval of additional 
data fields. 
Plaid will use its best efforts to continue to inform the applications that use Plaid about its 
“/item/remove endpoint,” which is a means for those applications to inform Plaid that a user has 
terminated their account with the application, which then terminates the application’s access to 
data from Plaid and may lead to data deletion from Plaid’s systems (if such data is not actively 
used by another application). 
See id., Ex. A, ¶¶ 60-62. 
5. 
Enhancing Disclosures About What Plaid Is and Does 
In addition to the disclosures and controls discussed above, Plaid will enhance its End 
User Privacy Policy (EUPP) to provide more detailed information about Plaid’s data collection, 
storage, use, sharing, and deletion practices. The enhanced EUPP will: 
Provide more detail about the categories of personal information Plaid collects from users’ 
financial accounts for each Plaid generally available product, including a plain-language list of 
the category or categories of personal information Plaid collects and a plain-language statement 
of the general reasons it is collected. 
Provide more detail about how Plaid uses data, including by providing, for each category 
of personal information that Plaid collects about users, the categories of uses for which Plaid 
collects the information and the categories of parties with whom Plaid shares personal 
information (if any) (e.g., the developer of the user’s application). 
Provide a plain-language explanation of Plaid’s deletion and retention practices related to 
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personal information collected from users’ financial accounts. 
Provide a dedicated section explaining in plain-language terms the privacy controls Plaid 
has made available to users (e.g., “Privacy Control Section”), regardless of whether those controls 
are guaranteed by any legal right. 
See id., Ex. A, ¶ 53. 
D. 
Notice and Settlement Administration Costs 
All settlement notice and administrative costs will be paid from the Settlement Fund, 
except that in the event such costs exceed approximately $5.5 million (which the Parties do not 
presently anticipate), Plaid will pay for up to $500,000 of such additional administrative costs 
directly to the third-party administrator. See id., ¶ 17 n.2. Class Members will be notified through 
a program led by a highly experienced, well-regarded, third-party administrator, Angeion Group 
LLC (“Angeion”), by the methods ordered by the Court. The proposed Notice Program, described 
in the Declaration of Steven Weisbrot of Angeion, takes advantage of state-of-the-art notification 
methods and is designed to reach an extremely high percentage of the Class under governing 
standards. The content of the proposed Long Form Notice, which communicates Class Members’ 
rights and options under the Settlement in plain, easily understood language, is attached as 
Exhibit C to the Settlement Agreement (Kennedy Decl. Ex. A).  
E. 
Attorneys’ Fees and Costs, and Service Awards for Class Representatives 
Class Counsel will request attorneys’ fees of no more than 25% of the $58 million 
Settlement Fund plus the reimbursement of actual, out-of-pocket expenses. A fee and expense 
petition will be filed with the Court at least 35 days in advance of the objection deadline and the 
Long Form Notice will inform the Class Members of the prospective fee and expense request. 
Plaid may object to any fee and expense request if it so desires. Any reduction in Class Counsel’s 
requested fee would not revert to Plaid.  
Class Counsel will also seek service awards for Class Representatives to be paid from the 
Settlement Fund, in an amount up to $5,000 each. See Kennedy Decl. Ex. A, ¶ 112. Each 
proposed Class Representative has contributed to the prosecution of the Action, including by 
providing information about their experiences for their complaints, participating in a thorough 
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vetting process undertaken by Class Counsel, preserving relevant documents and ESI, responding 
to discovery requests, staying informed about the litigation, and responding to Class Counsel’s 
requests for information. See id., ¶ 26. Should the Court award less than any amount requested as 
a Service Award, the difference in the amount sought and the amount ultimately awarded shall 
remain in the Settlement Fund for the benefit of the Class. See id., Ex. A, ¶ 113.  
The Agreement is neither dependent nor conditioned upon the Court approving the 
aforementioned payments, nor upon the Court awarding the particular amounts sought. See id., 
Ex. A, ¶ 114.  
F. 
Proposed Schedule of Events 
Consistent with the provisions of the Agreement, Plaintiffs propose the following 
schedule for the various Settlement-related events: 
 
Event 
Date 
Deadline to substantially complete notice 
pursuant to Notice Plan (“Notice Date”) 
70 days after entry of the Court’s 
Preliminary Approval Order or November 
12, 2021, whichever is later 
Deadline for Class Counsel’s motions for 
final approval and for attorneys’ fees, 
costs, and service awards 
70 days after entry of the Court’s 
Preliminary Approval Order 
Objection / Exclusion Deadline 
35 days after Notice Date 
Deadline for Parties to file a written 
response to any comment or objection 
filed by a Class Member 
 
50 days after Notice Date 
Claims Deadline 
90 days after Notice Date 
Final Approval Hearing 
Not less than 160 days after entry of the 
Preliminary Approval Order, or as soon 
thereafter as is convenient for the Court 
IV. 
ARGUMENT 
The Ninth Circuit maintains a “strong judicial policy” that favors settlement, particularly 
“where complex class action litigation is concerned.” In re Hyundai and Kia Fuel Econ. Litig., 
926 F.3d 539, 556 (9th Cir. 2019) (quotation omitted). In the preliminary approval context, the 
Court must determine whether it “will likely be able to” certify the class for settlement purposes 
and finally approve the proposed settlement as “fair, reasonable, and adequate.” Fed. R. Civ. P. 
23(e). The court need not ask whether the proposed settlement is ideal or the best possible; it 
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determines only whether the settlement is fair, free of collusion, and consistent with the named 
plaintiffs’ fiduciary obligations to the class. See Hanlon v. Chrysler Corp., 150 F.3d 1011, 1026-
27 (9th Cir. 1998). “At the preliminary approval stage, the court’s role is to assess whether the 
settlement falls within the range of possible approval.” Moreno v. Capital Bldg. Maint. & 
Cleaning Servs., No. 19-07087, 2021 WL 1788447, at *4 (N.D. Cal. May 5, 2021) (Ryu, J.) 
(quotation omitted). 
As outlined below, preliminary approval of the Agreement is easily warranted. The Court 
will likely be able to certify the settlement class at the final approval stage pursuant to Rule 23(a) 
and Rule 23(b)(3). The Court also will likely be able to finally approve the proposed 
Agreement—calling for a substantial monetary settlement and injunctive relief—as 
fundamentally fair, reasonable, and adequate. Thus, the Court should grant Plaintiffs’ motion for 
preliminary approval of the class action settlement described herein and direct notice to the Class. 
A. 
The Court Will Be Able to Certify the Proposed Settlement Class 
Rule 23(e)(1) provides that preliminary approval should be granted (and notice 
disseminated) where the Court “will likely be able to” certify the class for settlement purposes. 
Fed. R. Civ. P. 23(e); see also id. 2018 Amendment Advisory Committee Notes. Class 
certification is a two-step process: first, Plaintiffs must establish numerosity, commonality, 
typicality, and adequacy under Rule 23(a). Second, Plaintiffs must establish that one of the bases 
for certification in Rule 23(b) is met.  
“‘[I]n deciding whether to certify a settlement class, a district court must give heightened 
attention to the definition of the class or subclasses.’” Carlotti v. ASUS Computer Int’l, No. 18-
03369, 2019 WL 6134910, at *17 (N.D. Cal. Nov. 19, 2019) (Ryu, J.) (quoting In re Hyundai & 
Kia Fuel Econ. Litig., 926 F.3d 539, 556-57 (9th Cir. 2019)). “‘[T]he aspects of Rule 23(a) and 
(b) that are important to certifying a settlement class are those designed to protect absentees by 
blocking unwarranted or overbroad class definitions. The focus is on whether a proposed class 
has sufficient unity so that absent members can fairly be bound by decisions of class 
representatives.’” Id. (quoting In re Hyundai, 926 F.3d at 558). 
Plaintiffs contend, and Plaid does not dispute for settlement purposes only, that the 
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proposed Class meets the requirements for class certification under Rule 23(a) and Rule 23(b)(3). 
1. 
The Requirements of Rule 23(a) Are Satisfied 
a. 
Numerosity Is Satisfied 
The numerosity requirement is satisfied when the class is “so numerous that joinder of all 
members is impracticable.” Fed. R. Civ. P. 23(a)(1). While there is no fixed rule, numerosity is 
generally presumed when the potential number of class members reaches forty. See Rannis v. 
Recchia, 380 F. App’x 646, 651 (9th Cir. 2010). Here, Class Members number in the tens of 
millions and easily satisfy the numerosity requirement. See Kennedy Decl., ¶ 25. 
b. 
Commonality Is Satisfied 
Rule 23(a)(2) requires that there be one or more questions common to the class. See 
Hanlon, 150 F.3d at 1018.  “The common question ‘must be of such a nature that it is capable of 
classwide resolution—which means that determination of its truth or falsity will resolve an issue 
that is central to the validity of each one of the claims in one stroke.’” Carlotti, 2019 WL 
6134910, at *17 (quoting Wal-Mart Stores, Inc. v. Dukes, 564 U.S. 338, 350 (2011)).  
Here, Plaintiffs readily meet this standard, as many significant common questions of law 
and fact exist, including the following:  
(1) 
Whether Plaid invaded reasonable expectations of privacy through improper, 
illegal, or offensive conduct; 
(2) 
Whether Plaid omitted or concealed material facts from Class Members that it had 
a duty to disclose; 
(3) 
Whether Plaid gave effective notice of its privacy policy under an objectively 
reasonable consumer standard; 
(4) 
Whether Plaid’s End User Privacy Policy discloses Plaid’s alleged conduct; 
(5) 
Whether Plaid obtained consent to obtain, store, and use Class Members’ banking 
credentials or private financial information; 
(6) 
Whether Plaid’s software induced Class Members to provide “identifying 
information” within the meaning of CAPA by representing itself to be a business, 
without the authority or approval of the business; and 
(7) 
Whether Class Members were “adversely affected” within the meaning of CAPA 
by Plaid’s collection of their financial institution login credentials or by Plaid’s 
subsequent use of their login information to access, use and provide their private 
banking data to Plaid’s clients. 
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All Class Members’ claims will be resolved by answering these common legal questions. 
Indeed, Class Members’ claims arise from a common course of alleged conduct: that Plaid 
allegedly obtained without permission their confidential login information through an interface 
that was designed to have the look and feel of the user’s bank account login screen and that Plaid 
obtained more financial and other data than was authorized or needed by a user’s application. See 
In re Volkswagen “Clean Diesel” Mktg., Sales Practices, & Prods. Liab. Litig., No. 2672, 2017 
WL 672727, at *13 (N.D. Cal. Feb. 16, 2017) (finding commonality satisfied where the class 
representative claims “arise from Volkswagen’s common course of conduct”). Thus, 
commonality is satisfied. 
c. 
Typicality Is Satisfied 
The typicality requirement is satisfied when the representative parties’ claims are “typical 
of the claims or defenses of the class.” Fed. R. Civ. P. 23(a)(3). Typicality “assure[s] that the 
interest of the named representative aligns with the interests of the class.’” Wolin v. Jaguar Land 
Rover N. Am., LLC, 617 F.3d 1168, 1175 (9th Cir. 2010) (citation and quotations omitted). 
“Under this ‘permissive’ rule, ‘representative claims are “typical” if they are reasonably 
coextensive with those of absent class members; they need not be substantially identical.’” In re 
Volkswagen, 2017 WL 672727, at *13 (quoting Parsons v. Ryan, 754 F.3d 657, 685 (9th Cir. 
2014)).   
Here, Plaintiffs’ claims stem from the same course of conduct and pattern of alleged 
wrongdoing as the claims of the Class Members. Plaintiffs and the Class Members all had their 
confidential login information collected by Plaid by means of an interface that Plaintiffs allege 
improperly mimicked the look and feel of bank login screens, or had certain transactional 
information and data collected by Plaid without proper permission. Plaintiffs’ claims are typical 
because they were subject to the same conduct as the other Class Members and are alleged to 
have suffered the same injury as a result. See Volkswagen, 2017 WL 672727, at *13. 
d. 
Adequacy of Representation Is Satisfied 
The adequate representation requirement is satisfied when the representative party is able 
to “fairly and adequately protect the interests of the class.” Fed. R. Civ. P. 23(a)(4); see also Fed. 
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R. Civ. P. 23(g). “Courts engage in a dual inquiry to determine adequate representation and ask: 
‘(1) do the named plaintiffs and their counsel have any conflicts of interest with other class 
members and (2) will the named plaintiffs and their counsel prosecute the action vigorously on 
behalf of the class?’” Carlotti, 2019 WL 6134910, at *18 (quoting Volkswagen, 2017 WL 
672820, at *7)). Both requirements are satisfied here. 
First, Class Counsel have extensive experience litigating, trying and settling class actions, 
including consumer cases, throughout the country. (See Dkt. 51-1, 51-2, & 51-3.) At the outset of 
this action, the Court approved Class Counsel as Interim Co-Lead Counsel due to their 
qualifications, experience, and commitment to the successful prosecution of this case. (See Dkt. 
57.) Since then, Class Counsel have vigorously litigated the Action and had sufficient information 
at their disposal before entering into settlement negotiations, allowing Class Counsel to 
adequately assess the strengths and weaknesses of Plaintiffs’ case and balance the benefits of 
settlement against the risks of further litigation. See Kennedy Decl., ¶ 26. Thus, Class Counsel 
have fairly and adequately protected the interests of all Class Members and will continue to do so.  
Second, Plaintiffs’ interests are aligned with, and are not antagonistic to, the interests of 
the other Class Members. Specifically, Plaintiffs and the Class Members are equally interested in 
obtaining relief for Plaid’s alleged statutory and common law violations, and for ensuring that 
Plaid reforms its business practices. See Hanlon, 150 F.3d at 1021 (adequacy satisfied where 
“each . . . plaintiff has the same problem”). 
2. 
Class Certification Is Appropriate Under Rule 23(b)(3) 
Rule 23(b)(3) requires the Court to find that (1) questions of law or fact common to class 
members predominate over any questions affecting only individual members, and (2) a class 
action is superior to other available methods for fairly and efficiently adjudicating the 
controversy. See Fed. R. Civ. P. 23(b)(3). “Certification under Rule 23(b)(3) is appropriate 
‘whenever the actual interests of the parties can be served best by settling their differences in a 
single action.’” Carlotti, 2019 WL 6134910, at *18 (quoting Hanlon, 150 F.3d at 1022). 
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a. 
Common Questions of Law or Fact Predominate Over 
Individual Issues 
Rule 23(b)(3) requires a finding that common issues of law or fact predominate over any 
issues unique to individual class members. “The Ninth Circuit has noted that predominance is 
‘readily met’” in cases such as this alleging consumer fraud. Id. (quoting In re Hyundai, 926 F.3d 
at 559); see also McDonald v. Bass Pro Outdoor World, LLC, No. 13-889, 2014 WL 3867522, at 
*5 (S.D. Cal. Aug. 5, 2014) (standardized conduct and policy that violated statutory privacy rights 
supported a finding of predominance in privacy class action). 
Here, common questions of the kind noted above predominate because there are few, if 
any, individualized factual issues, and because the core facts involve Plaid’s uniform conduct that 
allegedly harmed all Class Members. Specifically, Plaintiffs allege that Plaid utilized an interface 
embedded in certain fintech apps to collect their and the other Class Members’ private login 
information, and this conduct uniformly injured Plaintiffs’ and the other Class Members’ legally 
protected interests under CAPA and other state and federal statutes. Plaintiffs also allege that 
Plaid uniformly injured Plaintiffs’ and the other Class Members’ protected privacy interests 
through this conduct. Thus, Plaid engaged in the same alleged illegal conduct “in the same 
manner against all Class Members.” Hanlon, 150 F.3d at 1022 (internal quotations omitted). 
Moreover, the Class Members do not have a strong interest in bringing individual cases, 
including because the maximum amount of recovery for an individual Class Member would likely 
be a fraction of the cost of bringing a lawsuit, and there are no apparent individual issues to weigh 
against the many common issues. See Carlotti, 2019 WL 6134910, at *18-19. Because Plaid’s 
alleged conduct applies “to all of the Class Members’ claims” and Plaintiffs allege “a common 
and unifying injury” as a result of Plaid’s alleged illegal conduct, the predominance requirement 
is met. Volkswagen, 2017 WL 672727, at *14. 
b. 
Class Treatment Is a Superior Method of Adjudication 
Whether a class action is the superior method for the adjudication of claims “requires the 
court to determine whether maintenance of [the] litigation as a class action is efficient and 
whether it is fair.” Wolin, 617 F.3d at 1175-76.  Specifically, “[a] class action is the superior 
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method for managing litigation if no realistic alternative exists.” Valentino v. Carter-Wallace, 
Inc., 97 F.3d 1227, 1234-35 (9th Cir. 1996). Furthermore, a class action is superior where, as 
here, classwide litigation of common issues “reduce[s] litigation costs and promote[s] greater 
efficiency.” Id. at 1234. 
Here, there is no realistic alternative to a class action due to the size of the Class, and most 
members would find the cost of litigating individual claims to be prohibitive, especially 
considering the risk factors of the case. See Section IV.B.1.a, infra. If individual lawsuits were 
asserted against Plaid, each Class Member “would be required to prove the same wrongful 
conduct to establish liability and thus would offer the same evidence.” This would also leave 
open “the possibility of inconsistent rulings and results.” Volkswagen, 2017 WL 672727, at *14. 
Consequently, this Court “will likely be able to” certify the class for settlement purposes 
under Rule 23(e).  
B. 
The Proposed Settlement Is Fundamentally Fair, Reasonable, and Adequate 
Preliminary approval is appropriate where the court “will likely be able to” finally 
approve the settlement under Amended Rule 23(e)(2). Fed. R. Civ. P. 23(e); see also id. 2018 
Amendment Advisory Committee Notes. In addition to the Rule 23(e)(2) factors, this Court has 
stated that it will look to “the fairness factors set forth in Churchill Vill., L.L.C. v. GE, 361 F.3d 
566, 575 (9th Cir. 2004),” as well as the Northern District of California’s Procedural Guidance 
for Class Action Settlements, when deciding whether to grant preliminary approval of a class 
settlement. Carlotti, 2019 WL 6134910, at *3. “‘The relative degree of importance to be attached 
to any particular factor will depend upon . . . the unique facts and circumstances presented by 
each individual case.’” Id. (quoting Officers for Justice v. Civil Serv. Comm’n of City & Cty. of 
San Francisco, 688 F.2d 615, 625 (9th Cir. 1982)). All of these factors strongly support the 
proposed Settlement. 
1. 
The Churchill Factors Weigh In Favor of Approving the Settlement 
According to Churchill, a court should balance such factors as: “(1) the strength of the 
plaintiffs’ case; (2) the risk, expense, complexity, and likely duration of further litigation; (3) the 
risk of maintaining class action status throughout the trial; (4) the amount offered in settlement; 
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(5) the extent of discovery completed and the stage of the proceedings; (6) the experience and 
views of counsel; (7) the presence of a governmental participant; and (8) the reaction of the class 
members to the proposed settlement.” Carlotti, 2019 WL 6134910, at *3 (quoting Churchill, 361 
F.3d at 575). 
a. 
First Through Third Churchill Factors 
The first three Churchill factors “are addressed together and require the court to assess the 
plaintiff’s likelihood of success on the merits and the range of possible recovery versus the risks 
of continued litigation and maintaining class action status through the duration of the trial.” Id. at 
*4 (quotation omitted). “These factors weigh in favor of approving settlement when the defendant 
has ‘plausible defenses that could have ultimately left class members with a reduced or non-
existent recovery.’” Id. (quoting In re TracFone Unlimited Serv. Plan Litig., 112 F. Supp. 3d 993, 
999 (N.D. Cal. 2015)). 
Although Plaintiffs are confident in the strength of their claims and their ability to 
ultimately prevail at trial, they nevertheless recognize that this novel litigation is inherently risky. 
Given the substantial recovery obtained for the Class, and the uncertainties that would accompany 
continued litigation, there is little question that the proposed Settlement provides an adequate 
remedy on behalf of the Class Members. 
First, there are risks at class certification. Class certification (a practical, procedural 
decision) is not all or nothing, and thus in addition to the risk of a denial is the risk (or specter) of 
a smaller class. This is a large class affecting conduct over many years, implicating multiple apps 
and financial institutions.  While Plaintiffs maintain that there is a core continuity of practices 
involving relatively simple issues, Plaid (like other defendants) would strenuously oppose class 
certification based on what it considers differences or changes, such as over time or between and 
among the apps or banks.   
Second, there is a risk that Plaid might prevail in motion practice on merits issues, 
whether pre-trial, at trial, or on appeal, resulting in substantial delay or no relief for Class 
Members. Plaid also would raise multiple defenses to seek to avoid liability under the relatively-
untested CAPA, including the filing of a motion for summary judgment on the grounds that the 
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statute targets only certain types of activity that does not apply to a business like Plaid, and that 
many or all Class Members were not adversely affected by its business practices and thus lacked 
standing and/or could not establish harm/damages. (See generally Dkt. 78, 111.)  
Third, as to remedies, in the absence of a class-wide claim with attendant statutory 
damages such as Plaintiffs’ CAPA claim (or their now-dismissed SCA claim), the value of the 
Class’s claims would undoubtedly be impacted. While Plaintiffs believe they would prevail on 
any such motion, success is not guaranteed. See Rodriguez v. W. Publi’g Corp., 563 F.3d 948, 
966 (9th Cir. 2009) (noting that the elimination of “[r]isk, expense, complexity, and likely 
duration of further litigation” weighed in favor of approving settlement).  In addition, the parties 
would likely dispute appropriate restitution.  
The above risks, and others, which could result in the Class getting no relief or 
significantly less relief, show that the Settlement is more than adequate when balanced against the 
proposed $58 million recovery and the proposed injunctive relief. 
b. 
Fourth Churchill Factor: Amount of Class Recovery 
This factor favors approval. When considering the fourth Churchill factor (the amount of 
recovery offered in settlement), “‘it is well-settled law that a proposed settlement may be 
acceptable even though it amounts to only a fraction of the potential recovery that might 
be available to the class members at trial.’” Carlotti, 2019 WL 6134910, at *5 (quoting Nat’l 
Rural Telecomms Coop. v. DIRECTV, Inc., 221 F.R.D. 523, 527 (C.D. Cal. 2004)). Indeed, the 
Court’s assessment of the reasonableness of a negotiated settlement amount at this stage is 
“delicate balancing, gross approximations and rough justice.” Rodriguez, 563 F.3d at 965 
(internal quotation marks omitted). “In reality, parties, counsel, mediators, and district judges 
naturally arrive at a reasonable range for settlement by considering the likelihood of a plaintiffs’ 
or defense verdict, the potential recovery, and the chances of obtaining it, discounted to present 
value.” Id.  A district court is not required “to find a specific monetary value corresponding to 
each of the plaintiff class’s statutory claims and compare the value of those claims to the 
proffered settlement award.” Lane v. Facebook, Inc., 696 F.3d at 823.  
Here, the Agreement includes a very significant monetary recovery and robust injunctive 
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relief for the Class that falls well within the range of reasonableness. The monetary benefit alone 
compares very favorably to what plaintiffs have obtained in other comparable privacy class 
settlements. Moreover, the value of the numerous business practice changes provides additional 
substantial value to the Class. See, e.g., Lane, 696 F.3d at 826 (in nationwide class action alleging 
defendant gathered class members’ personal information and online activities without consent in 
violation of the Electronic Communications Privacy Act, the Computer Fraud and Abuse Act, the 
Video Privacy Protection Act, and California’s CLRA and Computer Crime Law, approving cy 
pres-only fund of $9.5 million and injunctive relief that ended the alleged misconduct); Perkins v. 
LinkedIn Corp., No. 13-04303, 2016 WL 613255, at *18 (N.D. Cal. Feb. 16, 2016) (in nationwide 
class action alleging violations of California’s UCL, common law right of publicity, and Civil 
Code § 334, approving fund of $13 million and injunctive relief terms consisting of improved 
disclosures, provision of additional information about defendants’ relevant practices, and 
implementation of process where users could stop receiving unrequested communications); In re 
Google LLC Street View Electronic Comms. Litig., No. 10-md-021784,  2020 WL 1288377, at 
*16 (N.D. Cal. Mar. 18, 2020) (in nationwide class action alleging violations of the Federal 
Wiretap Act, California’s wiretap statute, and California Business and Professions Code § 17200, 
approving cy pres-only fund of $13 million and injunctive relief consisting of defendant’s 
agreement to not collect the relevant data from class members without notice or consent for five 
years); In re Lenovo Adware Litig., No. 15-md-02624, 2019 WL 1791420, at *10 (N.D. Cal. Apr. 
24, 2019) (in nationwide class action alleging violations of California’s UCL, CLRA, Computer 
Crime Law, Invasion of Privacy Act, the Computer Fraud and Abuse Act, and trespass, approving 
$8.3 million fund where defendant separately entered into consent decree with the FTC and 
certain states to remedy the conduct at issue); In re LinkedIn User Privacy Litig., 309 F.R.D. 573, 
592 (N.D. Cal. 2015).(in nationwide class action alleging violations of California’s UCL and 
breach of contract, approving fund of $1.25 million and injunctive relief to remedy the alleged 
misconduct)  
While Plaid faced potential liability for statutory damages of $5,000 per violation of 
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CAPA plus common law privacy-related damages and restitution6, a “‘proposed settlement is not 
to be judged against a hypothetical or speculative measure of what might have been achieved.’” 
Young v. LG Chem Ltd., 783 F. App’x 727, 737 (9th Cir. 2019) (quoting Linney v. Cellular 
Alaska P’ship, 151 F.3d 1234, 1242 (9th Cir. 1998)). Bearing this reality in mind, courts 
frequently have approved settlements providing monetary relief to class members amounting to 
either small fractions of the total hypothetical damages available or nothing at all, particularly 
when rarely-tested statutory damages provisions, such as in this case, are involved. See, e.g., 
Lane, 696 F.3d at 823-25 (approving cy pres settlement where class members asserting one of the 
statutory claims stood to recover possible statutory damages of $2,000); Perkins, 2016 WL 
613255, at *18  (approving settlement where each class member submitting a valid claim form 
stood to receive about $20 while the available statutory damages of $750 per class member could 
have attached); Google Street View, 2020 WL 1288377, at *16 (approving cy pres settlement 
where each class member stood to recover up to $10,000 in statutory damages); Google Buzz 
Privacy, 2011 WL 7460099, at *5 (approving cy pres settlement where each class member stood 
to recover up to $10,000 in statutory damages under the SCA). 
Through the months-long, arm’s-length negotiation process, helped by the extensive 
efforts of a highly-respected mediator, the Parties arrived at a reasonable settlement by 
considering, among other things, historical privacy class action settlements, the likelihood of 
recovery on Plaintiffs’ claims, and the potential size of the recovery.   As related to Class Member 
recovery, Plaintiffs have been advised by the claims administration firm, that based on a variety 
of factors, including the notice program being implemented, the size of the class, the potential 
relief available to class members, and their review of data from similar cases, that the estimated 
claims rate in this matter is likely to be between 1% and 4%. See Section IV.B.1.b., supra. 
c. 
Fifth Churchill Factor: Extent of Discovery & Arm’s-Length 
Negotiations 
For the fifth Churchill factor (the extent of discovery completed and the stage of the 
 
6 See generally Davis v. Facebook, Inc. (In re Facebook Inc. Internet Tracking Litig.), 956 F.3d 
589, 599-601 (9th Cir. 2020). 
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proceedings), this Court has noted that “[c]lass settlements are presumed fair when they are 
reached following sufficient discovery and genuine arms-length negotiation.” Carlotti, 2019 WL 
6134910, at *6 (quotation and citation omitted). “[A]s long as the parties have sufficient 
information to make an informed decision about settlement, formal discovery is not a necessary 
ticket to the bargaining table.” Id. (quotations omitted). 
During the course of the Action, Class Counsel sought and received extensive discovery 
from Plaid through formal written discovery requests and numerous informal document, data, and 
other information requests during settlement negotiations. See Kennedy Decl., ¶ 7. Plaid 
ultimately provided responses to 57 document requests, 21 interrogatories, and 51 requests for 
admissions. Id. Plaid produced over 12,000 pages of documents, including internal policies and 
procedures, agreements, correspondence, investigatory materials, client lists, and detailed 
financial information. Id. 
In addition, a substantial portion of the investigation pertinent to the Action took place 
before the initial complaint was filed in the Cottle Action. See Carlotti, 2019 WL 6134910, at *7. 
Class Counsel spent months investigating Plaid’s software and business practices and engaged an 
expert to analyze various aspects of Plaid’s software before filing a detailed and thorough 
complaint. See Kennedy Decl., ¶ 4. Plaintiffs therefore had the necessary information to properly 
assess the value of the Class’s claims and the value of this Agreement to the Class. Based upon 
that analysis, and recognizing the substantial risks of continued litigation, Class Counsel 
reasonably concluded that this Settlement is in the best interest of the Class Members. 
Importantly, the Settlement was the result of months of arm’s-length negotiations between 
experienced counsel in a process overseen by a highly-respected mediator, the Hon. Jay C. 
Gandhi (ret.). Id., ¶¶ 10-17. That process included two separate, all-day mediation sessions and 
extended, tough negotiations following each session. Id. As a result, the proposed Settlement 
should be “presumed fair.” Carlotti, 2019 WL 6134910, at *6. 
d. 
Other Churchill Factors 
The sixth Churchill factor (the experience and views of counsel) likewise supports 
preliminary approval of the Proposed Settlement. As discussed above in Section IV.A.1.d, Class 
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Counsel, who have extensive experience litigating and settling consumer class actions throughout 
the country, have committed significant time, expertise, and resources to vigorously litigating this 
action. Based on their collective experience, Class Counsel concluded that the Settlement 
provides exceptional results for the Class while avoiding costs, delays and uncertainties of 
continued litigation. See Kennedy Decl., ¶¶ 18-23. 
The final Churchill factors are either irrelevant to this action (presence of the government) 
or should be left to final approval process (reaction of class members). See Carlotti, 2019 WL 
6134910, at *7. On the latter factor, however, it is worth noting that all 11 named Plaintiffs 
support the Settlement. See Kennedy Decl., ¶ 26. 
2. 
The Rule 23(e) Factors Support Approving the Settlement 
Rule 23(e) requires the Court to consider whether: 
(A) the class representatives and class counsel have adequately 
represented the class; 
(B) the proposal was negotiated at arm’s length; 
(C) the relief provided for the class is adequate, taking into account: 
(i) the costs, risks, and delay of trial and appeal; 
(ii) the effectiveness of any proposed method of distributing 
relief to the class, including the method of processing class-
member claims; 
(iii) the terms of any proposed award of attorney’s fees, 
including timing of payment; and 
(iv) any agreement required to be identified under Rule 
23(e)(3); and 
(D) the proposal treats class members equitably relative to each 
other. 
Carlotti, 2019 WL 6134910, at *7-8 (quoting Fed. R. Civ. P. 23(e)). The Ninth Circuit has 
recognized, however, that judicial review “takes place in the shadow of the reality that rejection 
of a settlement creates not only delay but also a state of uncertainty on all sides, with whatever 
gains were potentially achieved for the putative class put at risk.” Staton v. Boeing Co., 327 F.3d 
938, 952 (9th Cir. 2003). 
Here, the proposed Settlement, negotiated by competent and experienced counsel who 
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vigorously represented the interests of the Class, satisfies Rule 23(e). 
a. 
The Class Representatives and Class Counsel Have Adequately 
Represented the Class 
Plaintiffs’ interests are aligned with, and are not antagonistic to, the interests of the Class 
Members. See Section IV.A.1.d, supra. Each Class Representative has cooperated fully with 
Class Counsel in representing the proposed Class, staying informed about the case, keeping in 
touch with Class Counsel, and submitting information and providing formal discovery. See 
Kennedy Decl., ¶ 26. Class Counsel, by the same token, have vigorously represented the Class for 
well over a year and ultimately obtained significant monetary and injunctive relief. See generally 
Kennedy Decl., and Exhibits. 
b. 
The Agreement Was Negotiated at Arm’s Length 
The Ninth Circuit “‘put[s] a good deal of stock in the product of an arms-length, non-
collusive, negotiated resolution’ in approving a class action settlement.” Carlotti, 2019 WL 
6134910, at *8 (quoting Rodriguez, 563 F.3d at 965). Courts consider three factors when looking 
for collusion or other conflicts of interest: “‘(1) when counsel receive a disproportionate 
distribution of the settlement or when the class receives no monetary distribution but class 
counsel are amply rewarded’; (2) when the payment of attorneys’ fees is ‘separate and apart from 
class funds’; and (3) when the parties arrange for benefits that are not awarded to revert to the 
defendants rather than being added to the class fund.’” Id. (quoting In re Bluetooth Headset 
Prods. Liab. Litig., 654 F.3d 935, 947 (9th Cir. 2011)). 
None of these factors is present here. Each Class Member who submits a valid claim form 
will receive pro rata compensation from the Settlement Fund, and all Class Members will receive 
the benefit of valuable injunctive relief moving forward. Class Counsel anticipates seeking 
attorneys’ fees of no more than the Ninth Circuit benchmark of 25% of the Settlement Fund plus 
reimbursement of actual, out-of-pocket expenses. See Section III.E, supra. There is no clear 
sailing provision. And no amount of the Settlement Fund will revert to Plaid. As a result, the 
Settlement is the “product of serious, informed, non-collusive negotiations.” Carlotti, 2019 WL 
6134910, at *9 (quotation omitted). 
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c. 
The Substantial Relief Provided for the Class Is Adequate and 
Appropriate for This Case 
The Rule 23(e)(2)(C)(i)-(iv) factors show that the relief for the Class is fair, reasonable 
and adequate, supporting the conclusion that the Court will likely grant final approval.  
i. 
The Costs, Risks, and Delay from Trial and Appeal 
Show that the Recovery Contained in the Settlement Is 
Adequate 
Notwithstanding Plaintiffs’ confidence in the merits of their claims, continued prosecution 
of this Action entails genuine and potentially case-dispositive risks at each stage of the litigation, 
from class certification and summary judgment to trial and appeal. See Section IV.B.1.a, supra. 
Compounding those risks are the substantial costs and potential for delay were Plaintiffs to 
proceed to trial and perhaps appeal. This factor thus supports preliminary approval.  
ii. 
The Proposed Method of Distributing Relief on Behalf of 
the Class Is Effective 
“Rule 23 requires the court to consider ‘the effectiveness of any proposed method of 
distributing relief to the class, including the method of processing class-member claims.’” 
Carlotti, 2019 WL 6134910, at *9 (quoting Fed. R. Civ. P. 23(e)(2)(C)(ii)). “[N]otice must be 
reasonably calculated, under all the circumstances, to apprise interested parties of the pendency of 
the action and afford them an opportunity to present their objections.” Id. (quotations 
omitted). “[T]he court must direct to class members the best notice that is practicable under the 
circumstances, including individual notice to all members who can be identified through 
reasonable effort.” Fed. R. Civ. P. 23(c)(2)(B).  
As detailed below and in the accompanying Weisbrot Declaration, Angeion has designed 
a detailed and comprehensive Notice Program that provides the best notice to Class Members that 
is practicable under the circumstances, including by providing individual direct notice to all 
reasonably identifiable Class Members via email or mail, combined with a strategic media 
campaign comprised of state-of-the-art digital advertising, social media advertising, search engine 
marketing, sponsored listings on two leading class action settlement websites and engagement on 
social media.  
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Direct Notice 
Pursuant to the Notice Program, Angeion will provide direct notice by sending individual 
notice via email or mail to all potential Class Members whose direct contact information (i.e., 
email address or mailing address) has been identified by Plaid through its records. See Weisbrot 
Decl., ¶ 15. Angeion will employ a number of methods to ensure that email notice is made 
available to as many Class Members as possible, including by linking to operative documents, 
updating email addresses, and re-sending emails that erroneously failed to deliver due to sensitive 
servers. See id., ¶¶ 16-20. It also will target Class Members whose email notice could not be 
delivered through a custom social media campaign utilizing Facebook and Instagram. See id., 
¶ 21. Angeion also will send a postcard notice via first-class U.S. mail, postage pre-paid, to Class 
Members who did not have an email address, but for whom Plaid was able to identify a mailing 
address. See id., ¶ 22. It will attempt to re-send notices returned by the USPS with or without 
forwarding addresses. See id., ¶¶ 23-25. This direct notice campaign applies to about 2/3 of all 
Class Members. See Kennedy Decl., ¶ 24; Weisbrot Decl., ¶ 14. 
Media Notice 
Programmatic Display Advertising 
Angeion also will provide media notice to Class Members using a form of internet 
advertising known as programmatic display advertising, which is the leading method of buying 
digital advertisements in the U.S. Weisbrot Decl., ¶ 27. Using the settlement Class definition, 
Angeion designed this media notice campaign to arrive at an appropriate Target Audience. See 
id., ¶¶ 28-29. It will use a variety of targeting methods and software to maximize the success of 
this campaign. See id., ¶¶ 30-34.  
Social Media Notice 
The Notice Program also includes a sophisticated social media campaign designed to 
leverage the characteristics of the Target Audience. See id., ¶¶ 35-38. This campaign will use a 
mix of Facebook and Instagram ads, again employing a variety of methods to maximize exposure 
to Class Members. See id., ¶¶ 36-37. Together, the social media campaign and programmatic 
display advertising portions of the Notice Program are designed to deliver approximately 326 
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million impressions. See id., ¶ 38. 
Other Digital and Social Media 
The Notice Program also includes a paid search campaign to help drive Class Members 
who are actively searching for information about the Settlement to the dedicated Settlement 
Website. See id., ¶ 39. Angeion also will cause the Settlement to be listed and promoted through 
two leading class action settlement websites, www.topclassactions.com and www.classaction.org. 
See id., ¶¶ 40-41. It also will monitor public Twitter traffic for discussion of the settlement and 
will provide information or respond to questions via Twitter on an ad hoc basis as appropriate. 
See id., ¶ 42. 
Reach and Frequency 
Together, the digital media and social media portions of the Notice Program are designed 
to deliver an approximate 80.40% reach with an average frequency of 3.62 times each. This reach 
is separate and apart from the direct notice efforts, sponsored listings, engagement on social 
media, dedicated website and toll-free telephone line, all of which are difficult to measure in 
terms of reach percentage but will nonetheless provide awareness and diffuse news of the 
Settlement to Class Members. See id., ¶ 46. This reach percentage and the number of exposure 
opportunities meet or exceed the guidelines as set forth in the Federal Judicial Center’s Judges’ 
Class Action Notice and Claims Process Checklist and Plain Language Guide. See id., ¶ 45. 
Response Mechanisms 
Under the Notice Program, Angeion will also create a case-specific website where Class 
Members can view general information about this class action Settlement, review relevant Court 
documents, and view important dates and deadlines pertinent to the Settlement. The website will 
be user-friendly and make it easy for Class Members to find information about the case, including 
a customized video which will be displayed on the website. The website will also have a “Contact 
Us” page where Class Members can send an email with any additional questions to a dedicated 
email address. Likewise, Class Members will be able to submit a Claim Form directly via the 
website. See id., ¶ 43. 
In addition, Angeion will implement a toll-free hotline devoted to the Action to further 
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apprise Class Members of the rights and options pursuant to the Settlement. The toll-free hotline 
will utilize an interactive voice response system to provide Class Members with responses to 
frequently asked questions and provide essential information regarding the Settlement. This 
hotline will be accessible 24 hours a day, 7 days a week. See id., ¶ 44. 
The Notice Contents Are Clear and Provide the Best Practicable Notice 
The proposed Notice forms used by Angeion are designed to be “noticed,” reviewed, and 
understood by Class Members. The notice’s design follows the principles embodied in the 
Federal Judicial Center’s illustrative “model” notices posted at www.fjc.gov. The notice forms 
contain plain-language summaries of key information about the rights and options of Class 
Members pursuant to the Settlement. See id., ¶ 47. 
Moreover, the contents of the proposed Long Form Notice satisfy the requirements of 
Rule 23(c)(2)(B) because the notice “clearly and concisely” states: 
(i) the nature of the action; (ii) the definition of the class certified; 
(iii) the class claims, issues, or defenses; (iv) that a class member 
may enter an appearance through an attorney if the member so 
desires; (v) that the court will exclude from the class any member 
who requests exclusion; (vi) the time and manner for requesting 
exclusion; and (vii) the binding effect of a class judgment on 
members under Rule 23(c)(3). 
Volkswagen, 2017 WL 672727, at *20 (quoting Fed. R. Civ. P. 23(c)(2)(B)). See generally 
Kennedy Decl., Ex. C (Long Form Notice) to Ex. A (Settlement Agreement). The Long Form 
Notice “provide[s] a summary of the Settlement and clearly explain[s] how Class Members may 
object to or opt out of the Settlement, as well as how Class Members may address the Court at the 
final approval hearing.” Volkswagen, 2017 WL 672727, at *20 (“Notice is satisfactory if it 
generally describes the terms of the settlement in sufficient detail to alert those with adverse 
viewpoints to investigate and to come forward and be heard.”) Id. (quoting Churchill, 361 F.3d at 
575); see generally Kennedy Decl., Ex. C to Ex. A. 
In sum, the Notice Plan represents a cross section of media specifically chosen by the 
Notice Administrator to target likely Class Members and attain a wide and cost-effective reach. 
The format and language of the Long Form Notice has been drafted so that it is in plain language, 
is easy to read, and will be readily understood by the Class Members. This satisfies the 
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requirements of Rule 23 and due process. 
The Notice Program will be overseen by a highly qualified and experienced class action 
notice and claims administrator in Angeion. Its President, Steven Weisbrot, believes the proposed 
Notice Program is “the best notice that is practicable under the circumstances and fully comports 
with due process and Rule 23.” See Weisbrot Decl., ¶ 50. As a result, this factor favors 
preliminary approval. See Carlotti, 2019 WL 6134910, at *9-10 (approving notice program 
designed by Mr. Weisbrot that was expected to reach 76.75% of the target audience with an 
average frequency of 3.03 times). Plaintiffs request that the Court direct that the Notice Program 
described herein be effectuated. 
The Reasonable Claims Process 
The proposed Settlement also includes a reasonable process for Class Members to make 
claims, opt out of the Class, or object to the Settlement. Using plain language, the Long Form 
Notice informs Class Members that:  
• 
They are entitled to claim a cash payment under the Settlement by filing a claim 
form online through the Settlement Website or receiving and mailing a paper form; 
• 
They are entitled to object to any aspect of the Settlement by filing an objection in 
writing; and 
• 
They may exclude themselves from the Settlement by sending a letter by mail to 
the Settlement Administrator. 
See Kennedy Decl., Ex. C to Ex. A at 1-2. Class Members who receive direct notice (expected to 
be two out of every three Class Members) will be provided with a claim number that allows these 
Class Members to submit a claim through a streamlined process that requires very minimal 
information; other claimants will be able to file a claim by providing basic information to verify 
they are potential Class Members. See id., Ex. A (Claim Form) to Ex. A (Settlement Agreement). 
This claims process is reasonable and will not be burdensome to Class Members. See Carlotti, 
2019 WL 6134910, at *11. 
iii. 
Any Award of Attorneys’ Fees Will Not Prevent the 
Court from Finding that the Relief Provided to the Class 
Is Adequate 
As stated above, Class Counsel anticipates a request for attorneys’ fees of no more than 
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25% of the $58 million Settlement Fund plus reimbursement of expenses. See Section ____, 
supra. Because the relief obtained for the Class is substantial by any metric, a request for 
attorney’s fees in this amount is justified. See O’Connor v. Uber Techs., Inc., No. 13-03826, 2019 
WL 1437101, at *14 (N.D. Cal. Mar. 29, 2019) (“In determining whether an attorneys’ fee award 
is justified, the Court must evaluate the results obtained on behalf of the class.”).  
iv. 
There Are No Other Agreements Required to Be 
Identified Under Rule 23(e)(3) 
Pursuant to Rule 23(e)(3), there are no other agreements that would modify any term of 
the Agreement.7 
d. 
The Agreement Treats Class Members Equitably Relative to 
Each Other 
The Proposed Settlement is designed to benefit all Class Members by providing equal 
access to a Settlement Fund and providing meaningful injunctive relief. See Section III.B., supra.  
3. 
The Northern District’s Procedural Guidance Weighs In Favor of 
Approving the Settlement  
This Court has indicated that it will consider, for purposes of preliminary approval of a 
class action settlement, the Northern District of California’s procedural guidance for the 
settlement of class actions (“Guidelines”), although they do not carry the weight of law. Carlotti, 
2019 WL 6134910, at *13. The Guidelines likewise support preliminary approval. 
a. 
Identity of Settlement Class 
“The Guidelines require the parties to state ‘any differences between the settlement class 
and the class proposed in the operative complaint and an explanation as to why the differences are 
appropriate in the instant case.’” Id. (quoting Guideline § 1(a)). 
The Settlement Class differs from the proposed litigation classes in the CAC in several 
ways. The CAC defined the proposed litigation classes as follows:   
 
7 Plaintiffs have an agreement, subject to Court approval, to retain Angeion to serve as the Notice 
Administrator. Plaintiffs do not understand this type of agreement to be the subject of Rule 
23(e)(3)’s disclosure requirement. 
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A nationwide class consisting of all natural persons whose accounts 
at a financial institution were accessed by Plaid using login 
credentials obtained through Plaid’s software incorporated in a 
mobile or web-based fintech app that enables payments (including 
ACH payments) or other money transfers, at the time such persons 
resided in the United States, from January 1, 2013 to the present 
(the “Nationwide Class”); and 
A California class consisting of all natural persons whose accounts 
at a financial institution Plaid accessed using login credentials 
obtained through Plaid’s software incorporated in a mobile or web-
based fintech app that enables payments (including ACH payments) 
or other money transfers, at the time such persons resided in the 
State of California, from January 1, 2013 to the present (the 
“California Class”). 
CAC, ¶¶ 247-48. 
The Agreement provides for the following settlement Class: 
[A]ll natural persons who reside in the United States and who own 
or owned one or more Financial Accounts at the time such persons 
resided in the United States from January 1, 2013 to date 
preliminary approval of the settlement is granted. 
Kennedy Decl., Ex. A, ¶ 19. “Financial Account” is defined as: 
[A] financial institution account (1) that Plaid accessed using the 
user’s login credentials and connected to a mobile or web-based 
fintech application that enables payments (including ACH 
payments) or other money transfers or (2) for which a user provided 
financial account login credentials to Plaid through Plaid Link. 
Notwithstanding the foregoing, a Financial Account does not 
include an account that was connected, or for which credentials 
were provided, exclusively through an OAuth Process or Managed 
OAuth Process. 
Id., ¶ 32. Managed OAuth Process means a process through which Plaid obtains login credentials 
in order to secure an access token pursuant to a formal agreement with the applicable financial 
institution and does not store those login credentials; OAuth Process means a process through 
which Plaid redirects an end user to the financial institution’s domain to enter their login 
credentials and does not obtain login credentials for the end user. Id., ¶¶ 33, 38.  
Certain differences between the proposed litigation classes and the Settlement Class 
reflect Class Counsel’s determination, based upon information learned through formal and 
informal discovery, that (1) certain challenged aspects of Plaid’s interface and conduct apply to 
the users of a broader set of fintech apps and services than those enabling payments and money 
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transfers; and (2) the “OAuth Process” and “Managed OAuth Process” that Plaid employed with 
certain financial institutions at certain points in time should be excluded from the Class. See 
Kennedy Decl., ¶ 23. The Settlement Class is thus broader in that it includes a broader group of 
users who provided credentials to Plaid and narrower in that it excludes users who connected to 
their accounts, or provided their credentials, using a different process than what was alleged in the 
CAC. 
The other difference between the proposed litigation classes and the Settlement Class is 
that the CAC included claims on behalf of both a nationwide class and a California class, while 
the Agreement includes only a single nationwide class. This change reflects Class Counsel’s 
determination, based upon information learned through discovery as well as a thorough analysis 
of the relevant caselaw and underlying Constitutional principles, that Plaid’s business practices 
justify application of CAPA to a nationwide class of app users.8 
The Ninth Circuit has recognized, and its lower district courts have affirmed, that 
plaintiffs can achieve class certification for violations of California laws on behalf of foreign 
residents where (1) the defendant is based in California and the relevant misconduct originated or 
primarily occurred in California, (2) such that there are sufficient aggregate contacts with 
California for each class member and thus that applying California law would not offend due 
process, and (3) the interests of the foreign states do not outweigh the interests of California in 
having its law applied. Mazza v. Am. Honda Motor Co., 666 F.3d 581, 589-91 (9th Cir. 2012).  
Extraterritorial application of CAPA to a nationwide class is appropriate here because 
Plaid’s headquarters are in California, all its key decisionmakers are based there, and the 
decisions and acts related to the practices at issue occurred in California. California thus has 
sufficient contacts with Class Members across the country. Finally, there is no valid reason that 
the laws of foreign states, who have no interest in protecting a foreign defendant but do have an 
 
8 As to the common-law claims, Plaintiffs alleged that they properly could be pursued by the 
nationwide class based on the Due Process Clause and the Full Faith and Credit Clause of the 
U.S. Constitution in light of California’s significant contacts to the claims of all class members, 
California’s strong and overriding interest in regulating Plaid’s conduct, and California’s choice 
of law rules. (CAC, ¶¶ 236-38.) This also is relevant to the analysis of the potential extraterritorial 
application of the California statutory claims. 
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obvious interest in affording their own residents the ability to achieve the maximum protection 
and compensation possible, should apply instead. CAPA itself contains no limitation regarding its 
application to non-California residents (see, e.g., § 22948.3, stating that any adversely affected 
“individual” may bring an action), and the legislative history of the statute strongly suggests that 
the Legislature was concerned with phishing originating in California, rather than solely targeting 
residents of the State. (Dkt. 108-7, at 3, statement from Bill author expressing concern that “15% 
of all phishing scams originate in California”) (emphasis added). 
Accordingly, Plaintiffs’ CAPA claims should apply extraterritorially, and should be 
included for settlement purposes on behalf of a nationwide class. See Chavez v. Blue Sky Natural 
Beverage Co., 268 F.R.D. 365, 379 (N.D. Cal. 2010) (certifying nationwide class under 
California’s UCL, False Advertising Act, CLRA, and common law fraud, deceit and/or 
misrepresentation: “Defendants are headquartered in California and their misconduct allegedly 
originated in California. With such significant contacts between California and the claims 
asserted by the class, application of the California consumer protection laws would not be 
arbitrary or unfair to defendants.”); Norwest Mortgage, Inc. v. Superior Ct., 72 Cal. App. 4th 214, 
224-25 (1999) (“state statutory remedies may be invoked by out-of-state parties when they are 
harmed by wrongful conduct occurring in California”) (citing Diamond Multimedia Sys., Inc. v. 
Superior Ct., 19 Cal. 4th 1036 (1999)); see also In re Qualcomm Antitrust Litig., 328 F.R.D. 280, 
312-15 (N.D. Cal. 2018) (certifying nationwide class asserting claims under California’s 
Cartwright Act because the sole defendant was based in the state, the relevant misconduct 
occurred largely within the state, and “other states do not have an interest in barring their own 
citizens from recovering damages” from a foreign defendant whose misconduct occurred largely 
if not exclusively outside of those states). 
b. 
Release of Claims 
“The Guidelines require the court to look at ‘any differences between the claims to be 
released and the claims certified for class treatment and an explanation as to why the differences 
are appropriate in the instant case.’” Carlotti, 2019 WL 6134910, at *14 (quoting Guideline § 
1(d)).  
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The Agreement provides that Plaintiffs and Class members will release “Plaid and any and 
all of its present or former predecessors, successors, assigns, parents, subsidiaries, affiliates, 
directors, officers, employees, agents, representatives, and attorneys, and any and all of the 
parents’, subsidiaries’, and affiliates’ present and former predecessors, successors, assigns, 
directors, officers, employees, agents, representatives, and attorneys” from “any and all actions, 
causes of action, claims, demands, liabilities, obligations, damages (including, without limitation, 
punitive, exemplary and multiple damages), penalties, sanctions, losses, debts, contracts, 
agreements, attorneys’ fees, costs, expenses, and rights of any nature and description whatsoever, 
whether based on federal, state, or local statutes, common law, regulations, rules or any other law 
of the United States or foreign jurisdiction, known or unknown, fixed or contingent, suspected or 
unsuspected, in law or in equity, arising from or related to allegations in the Action that were 
asserted or could have been asserted in the Action.” See Kennedy Decl., Ex. A, ¶ 45.   
The released claims differ from the claims asserted in the CAC insofar as the Release 
applies to claims arising out of or relating to the allegations in the CAC that could have been, but 
were not, asserted against the Released Parties. The scope of the Release is consistent with 
governing standards in this Circuit. See e.g., In re Anthem, Inc. Data Breach Litig., 327 F.R.D. 
299, 327 (N.D. Cal. 2018) (approving class settlement release of claims “related to or arising 
from any of the facts alleged in any of the Actions”); Custom LED, LLC v. eBay, Inc., No. 12-
350, 2013 WL 6114379, at *4 (N.D. Cal. Nov. 20, 2013) (approving release of claims “arising out 
of or relating in any way to any of the legal, factual, or other allegations made in the Action, or 
any legal theories that could have been raised based on the allegations of the Action.”). See also 
Hesse v. Sprint Corp., 598 F.3d 581, 590 (9th Cir. 2010) (claims appropriately included in scope 
of release can include any claim “based on the identical factual predicate as that underlying the 
claims in the settled class action”); Class Plaintiffs v. City of Seattle, 955 F.2d 1268, 1287 (9th 
Cir. 1992) (same, noting that released claims need not have been asserted or necessarily 
presentable in the underlying class action). 
c. 
Class Recovery 
“The Guidelines require parties to explain ‘[t]he anticipated class recovery under the 
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settlement, the potential class recovery if plaintiffs had fully prevailed on each of their claims, 
and an explanation of the factors bearing on the amount of the compromise.’” Carlotti, 2019 WL 
6134910, at *14 (quoting Guideline § 1(e)). The $58 million Settlement Fund and meaningful 
injunctive relief represents an excellent recovery for the Class. See Section IV.B.1.b., supra. 
d. 
Allocation Plan 
“The parties should explain ‘the proposed allocation plan for the settlement fund.’” 
Carlotti, 2019 WL 6134910, at *14 (quoting Guideline § 1(f)). The Agreement provides for a fair 
and equal allocation of the Settlement Fund among all Class Members submitting valid claim 
forms. See Section III.B., supra. 
e. 
Submission of Claim Forms 
“If there is a claim form, the parties should provide ‘an estimate of the number and/or 
percentage of class members who are expected to submit a claim in light of the experience of the 
selected claims administrator and/or counsel from other recent settlements of similar cases, the 
identity of the examples used for the estimate, and the reason for the selection of those 
examples.’” Carlotti, 2019 WL 6134910, at *14 (quoting Guideline § 1(g)). Based upon 
discussions with Angeion, Class Counsel estimates that 1-4% of Class Members will submit a 
claim.   
f. 
Reversions 
“‘[I]n light of Ninth Circuit case law disfavoring reversions,’ the parties should state 
‘whether and under what circumstances money originally designated for class recovery will revert 
to any defendant, the potential amount or range of amounts of any such reversion, and an 
explanation as to why a reversion is appropriate in the instant case.’” Carlotti, 2019 WL 6134910, 
at *14 (quoting Guideline § 1(h)). As discussed above, no portion of the Settlement Fund will 
revert to Plaid. 
g. 
Settlement Administrator 
“‘In the motion for preliminary approval, the parties should identify the proposed 
settlement administrator, the settlement administrator selection process, how many settlement 
administrators submitted proposals, what methods of notice and claims payment were proposed, 
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and the lead class counsel’s firms’ history of engagements with the settlement administrator over 
the last two years. The parties should also address the anticipated administrative costs, the 
reasonableness of those costs in relation to the value of the settlement, and who will pay the 
costs.’” Carlotti, 2019 WL 6134910, at *15 (quoting Guideline § 2). 
Class Counsel chose Angeion as the settlement administrator after a competitive selection 
process involving the solicitation of proposals from three well-known and experienced settlement 
administration firms. Kennedy Decl., ¶ 27. The choice of Angeion was driven by the experience 
of its principals, the sophisticated and tailored nature of its proposal (especially for reaching Class 
Members through digital media), and the overall cost-effectiveness of its proposal. Id. 
The settlement administration costs will be paid directly from the Settlement Fund, except 
that in the event such costs exceed approximately $5.5 million (which the Parties do not 
anticipate), Plaid has agreed to pay for up to $500,000 of such additional administrative costs 
directly to the Class Administrator. See Kennedy Decl., ¶ 17 n.2. 
Class Counsel have worked with Angeion in the past as it administered the settlements in 
the following cases: 
a. 
Angeion currently serves as the claims administrator in Fiat Chrysler 
Dodge Jeep Ecodiesel Litigation, 17-MD-02777-EMC; 
b. 
Angeion served as settlement administrator in three related cases alleging 
violation of child privacy laws by online game and app producers, including McDonald, et al. v. 
Kiloo Aps, et al., Case No. 17-4344 (N.D. Cal.); 
c. 
Angeion served as settlement administrator in a TCPA class 
action, Grogan et al. v. Aaron’s Inc., Case No. 18-02821 (N.D. Ga.);  
d. 
Angeion served as settlement administrator in a class action lawsuit 
involving claims of unlawful conspiracy to fix, raise, maintain, and stabilize the of prices of 
promotional products, Kjessler v. Zaappaaz, Inc., et al., No. 18-0430 (S.D. Tex.); and 
e. 
Angeion is the proposed settlement administrator (motion for preliminary 
approval pending) in a series of consumer protection class actions against an electronic health 
record software developer, Altamonte Pediatric Associates, P.A. v. Greenway Health, LLC, No. 
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20-00604 (M.D. Fla.); Pulmonary Associates of Charleston PLLC, et al. v. Greenway Health, 
LLC, et al., No. 19-00167 (N.D. Ga.), and Valley Ob-Gyn Clinic, P.C. v. Greenway Health, LLC, 
et al., No. 20-00220 (N.D. Ga.).  
Angeion is also the proposed settlement administrator (motion for preliminary approval 
pending) in a consumer protection class action against Tesla, Rasmussen v. Tesla, Inc., 19-04596 
(N.D. Cal.). 
Appointment of Angeion is appropriate as settlement administrator because Class Counsel 
believes it will adequately and professionally discharge its duties. Kennedy Decl., ¶ 29. 
h. 
Notice 
The Guidelines provide that the parties “‘should ensure that the class notice is easily 
understandable, taking into account any special concerns about the education level or language 
needs of the class members’” and “list certain information that should appear in the notice, such 
as (1) contact information for class counsel; (2) website address for the settlement site; and (3) 
information on how to access the case docket on PACER.” Carlotti, 2019 WL 6134910, at *15 
(quoting Guideline § 3). “In addition, ‘[t]he notice distribution plan should rely on U.S. mail, 
email, and/or social media as appropriate to achieve the best notice that is practicable under the 
circumstances, consistent with Federal Rule of Civil Procedure 23(c)(2).’” Id.  
The Notice Program appropriately relies upon a combination of U.S. mail, email, and 
social media to achieve the best notice practicable under the circumstances. See Section 
IV.B.2.c.ii., supra. The information required by Guideline § 3 is listed in both the Long Form 
Notice and the email notice. The postcard to be sent to some Class Members pursuant to the 
Notice Program directs recipients to the settlement website, which also contains the required 
information. 
i. 
Opt-Outs 
“‘The notice should instruct class members who wish to opt out of the settlement to send a 
letter, setting forth their name and information needed to be properly identified and to opt out of 
the settlement, to the settlement administrator and/or the person or entity designated to receive opt 
outs. It should require only the information needed to opt out of the settlement and no extraneous 
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information. The notice should clearly advise class members of the deadline, methods to opt out, 
and the consequences of opting out.’” Carlotti, 2019 WL 6134910, at *15 (quoting Guideline 
§ 4). 
Here, the proposed Long Form Notice contains all the required instructions, and the email 
and postcard notices refer recipients to the settlement website, which also contains the Long Form 
Notice.  
j. 
Objections 
“‘The notice should instruct class members who wish to object to the settlement to send 
their written objections only to the court. All objections will be scanned into the electronic case 
docket and the parties will receive electronic notices of filings. The notice should make clear that 
the court can only approve or deny the settlement and cannot change the terms of the settlement. 
The notice should clearly advise class members of the deadline for submission of any 
objections.’” Carlotti, 2019 WL 6134910, at *16 (quoting Guideline § 5). 
Here, the proposed Long Form Notice contains all the required information, and the email 
and postcard notices provide the objection date and refer recipients to the settlement website, 
which also contains the required information.  
k. 
Attorneys’ Fees 
Class Counsel anticipate seeking attorneys’ fees of no more than 25% of the $58 million 
Settlement Fund and reimbursement of expenses. See Section III.E, supra. 
l. 
Incentive Awards 
Class Counsel will seek service awards for Class Representatives in an amount up to 
$5,000 each. “‘The request of $5,000 is reasonable as that amount is the presumptive incentive 
award in [the Northern District of California].’” Carlotti, 2019 WL 6134910, at *16 (quoting In 
re Chrysler-Dodge-Jeep EcoDiesel Mktg., Sales Practices, & Prods. Liab. Litig., No. 17-md-
02777, 2019 WL 536661, at *9 (N.D. Cal. Feb. 11, 2019)). 
m. 
CAFA Notice 
“‘The parties should address whether CAFA notice is required and, if so, when it will be 
given.’” Id. (quoting Guidelines § 10). The Agreement provides that, “[i]n coordination with the 
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Settlement Administrator, Plaid will provide CAFA Notice of the settlement to the appropriate 
federal and state officials not later than ten (10) calendar days after the Agreement is filed with 
the Court.” Kennedy Decl., Ex. A, ¶ 72. 
n. 
Past Distributions 
Pursuant to the Guidelines, Plaintiffs provide information regarding a selection of their 
past experience, results, and distributions in comparable class settlements. See Carlotti, 2019 WL 
6134910, at *16-17 (quoting Guidelines ¶ 11); Kennedy Decl., ¶ 3, Ex. B. As these materials 
establish, Class Counsel are seasoned and well-regarded litigators familiar with the settlement 
procedures involved in complex class actions. Id. Counsel have successfully negotiated 
settlements funds similar those anticipated in this case in a wide range of cases, including cases 
involving complex consumer protection, financial practices, and data privacy claims. Id. 
The Settlement now before the Court will utilize similar notice and outreach methods and 
claim administration for Class Members as those employed Class Counsel in prior cases. Id. 
Therefore, Class counsel is able to reasonably predict with confidence that the much of the funds 
available to Class Members will be paid out in this case, and to the extent any money remains 
after the Class is paid, it will be directed towards the interests of the Class and the causes 
advanced in this litigation. Id. 
V. 
CONCLUSION 
For the foregoing reasons, Plaintiffs respectfully request that the Court grant Plaintiffs’ 
Motion for Preliminary Approval of Class Action Settlement and enter an order consistent with 
the proposed form filed herewith.   
 
Dated: August 5, 2021 
 
Respectfully submitted, 
HERRERA KENNEDY LLP 
 
By: /s/ Shawn Kennedy 
 
Shawn M. Kennedy 
Shawn M. Kennedy (SBN 218472) 
skennedy@herrerakennedy.com  
Bret D. Hembd (SBN 272826) 
bhembd@herrerakennedy.com  
4590 MacArthur Blvd., Suite 500 
Newport Beach, CA 92660 
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Telephone: (949) 936-0900 
Fax: (855) 969-2050 
 
HERRERA KENNEDY LLP 
Nicomedes Sy Herrera (SBN 275332) 
nherrera@herrerakennedy.com 
Laura E. Seidl (SBN 269891) 
lseidl@herrerakennedy.com 
1300 Clay Street, Suite 600 
Oakland, CA 94612 
Telephone: (510) 422-4700 
Fax: (855) 969-2050 
 
 
By: /s/ Rachel Geman            
       Rachel Geman 
LIEFF CABRASER HEIMANN & 
BERNSTEIN, LLP 
Rachel Geman (Pro Hac Vice) 
rgeman@lchb.com 
       Rhea Ghosh (Pro Hac Vice) 
       rghosh@lchb.com 
250 Hudson Street, 8th Floor 
New York, NY 10013-1413 
Tel: (212) 355-9500 
Fax: (212) 355-9592 
 
LIEFF CABRASER HEIMANN &  
BERNSTEIN, LLP 
Michael W. Sobol (SBN 194857) 
msobol@lchb.com 
Melissa Gardner (SBN 289096) 
mgardner@lchb.com 
275 Battery Street, 29th Floor 
San Francisco, CA 94111-3339 
Tel: (415) 956-1000 
       Fax: (415) 956-1008 
 
 
 
BURNS CHAREST LLP 
 
By:  /s/ Christopher Cormier  
 
 
Christopher J. Cormier 
 
Christopher J. Cormier (Pro Hac Vice) 
ccormier@burnscharest.com 
4725 Wisconsin Avenue, NW 
Washington, DC 20016 
Tel: (202) 577-3977 
Fax: (469) 444-5002 
 
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BURNS CHAREST LLP 
Warren T. Burns (Pro Hac Vice) 
wburns@burnscharest.com 
900 Jackson Street, Suite 500 
Dallas, TX 75202 
Tel: (469) 904-4550 
Fax: (469) 444-5002 
 
Interim Co-Lead Class Counsel  
 
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SHA-256
5e755cfd5c17a650e5a52074cdc7127ff8083a3d05f9e58156bdf196e57cb371
Our copy
gov.uscourts.cand.359040.135.2.pdf
Original
storage.courtlistener.com
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