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Home Court filings Blueacorn Ici v. Fincap Verified Complaint — Blue Acorn iCi v. Fin Cap, Inc. d/b/a Blueacorn.co (E.D.N.C. 5:21-cv-251) (E.D.N.C.)

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Verified Complaint — Blue Acorn iCi v. Fin Cap, Inc. d/b/a Blueacorn.co (E.D.N.C. 5:21-cv-251) (E.D.N.C.)

Filed January 1, 2021 in Blueacorn Ici v. Fincap, the only filing from this case in the archive.

Record facts

CourtU.S. District Court for the Eastern District of North Carolina, Western Division
Filed2021-01-01

Full text

IN THE UNITED STATES DISTRICT COURT  
FOR THE EASTERN DISTRICT OF NORTH CAROLINA 
WESTERN DIVISION 
Civil Action No. _______________________ 
BERINGER COMMERCE, INC. d/b/a 
BLUE ACORN iCi,  
Plaintiff, 
v. 
FIN CAP, INC. d/b/a “BLUEACORN.CO,” 
BLUE ACORN PPP, LLC, BLUE OAK 
FOREST, LLC, MICHAEL S. COTA, 
JAMES FLORES, STEPHANIE 
HOCKRIDGE REIS, and NATHAN REIS, 
Defendants. 
VERIFIED COMPLAINT 
(Jury Trial Demanded) 
NOW COMES Plaintiff BERINGER COMMERCE, INC. d/b/a BLUE ACORN iCi—an 
Infosys Company, by and through undersigned counsel, and files this Verified Complaint against 
Defendants BLUEACORN.CO, FIN CAP, INC., BLUE ACORN PPP, LLC, BLUE OAK 
FOREST, LLC, MICHAEL S. COTA, JAMES FLORES, STEPHANIE HOCKRIDGE REIS and 
NATHAN REIS (“Defendants”) as follows: 
INTRODUCTION 
This is a trademark infringement, copyright infringement, cybersquatting, and unfair 
competition action brought by Plaintiff Blue Acorn iCi against numerous individuals and corporate 
entities who are operating an infringing “Blue Acorn” business using unregistered logos, marks, 
and images that are nearly identical and confusingly similar to Plaintiff’s 1) registered trademark 
BLUE ACORN ICI; 2) copyright of the “Blue Acorn” logo artwork; and 3) all associated 
5:21-cv-251

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intellectual property rights relating to Plaintiff’s “blue acorn” brand, which has been in use in the 
marketplace since 2007 in connection with Plaintiff’s goods and services.   
In 2020, Defendants established a business purporting to assist small businesses and 
contractors to obtain loans through the federal Paycheck Protection Act. Defendants registered 
multiple websites and initiated a widespread marketing campaign using Plaintiff’s “blue acorn” 
name and identical copy of Plaintiff’s acorn logo to promote their business.  
In March 2021, Defendants flooded the market with their infringing “Blue Acorn” mark 
and in similar channels of commerce as Plaintiff’s goods and services, causing significant, actual 
consumer confusion in the marketplace. In fact, Plaintiff has been inundated with calls, complaints, 
emails, messages, and investigative inquiries relating to Defendants’ business based on consumers’ 
mistaken belief that Plaintiff is associated with, or providing, Defendants’ business. In addition, 
Defendants’ failure to provide any semblance of customer service, coupled with the serious nature 
of customer complaints (such as fraud and misdirection of loan funds) are damaging the goodwill 
and value associated with Plaintiff’s “blue acorn” brand.  
In an attempt to address these serious issues of infringement, unfair competition, and actual 
consumer confusion, Plaintiff sent two cease & desist letters outlining Defendants’ blatant 
infringement and resulting losses to Plaintiff, including significant business interruption and 
tarnishing of Plaintiff’s “blue acorn” brand and associated goodwill. Unfortunately, Defendants 
have continued their unauthorized use and promotion of infringing marks in the face of Plaintiff’s 
superior intellectual property rights, full knowledge of actual consumer confusion, and serious 
harms to Plaintiff, further demonstrating that Defendants’ conduct is done willfully and with the 
deliberate intent to trade on the goodwill of Plaintiff’s intellectual property rights.  

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Escalating consumer confusion, together with Defendants’ failure and refusal to cure their 
conduct following Plaintiff’s cease & desist letters, have forced Plaintiff to file this action, seeking 
damages and injunctive relief for Defendants’ intentional trademark infringement, copyright 
infringement, cybersquatting, and unfair competition.  
PARTIES 
1. 
Plaintiff BERINGER COMMERCE, INC. d/b/a BLUE ACORN iCi (“Plaintiff” or 
“Blue Acorn iCi”) is a corporation organized and existing under the laws of the State of Delaware 
and is authorized to conduct business in the state of North Carolina, and does conduct business at 
4000 Westchase Blvd #280, Raleigh, North Carolina 27607. Blue Acorn iCi is a subsidiary of 
Infosys Nova Holdings, LLC, which is a wholly owned subsidiary of Infosys Limited (“Infosys”).  
2. 
Defendant FIN CAP, INC. d/b/a “BLUEACORN.CO” (“Fin Cap”) is a corporation 
organized and existing under the laws of the State of Wyoming with a registered place of business 
located at 5830 East 2nd Street, Suite 7000 #2435, Casper, Wyoming 82609 and a principal place 
of business located at 7014 East Camelback Road, Suite 1452, Scottsdale, Arizona 85251.  
3. 
Defendant BLUE ACORN PPP, LLC (“Blue Acorn PPP”) is a limited liability 
company organized and existing under the laws of the State of Arizona with a registered address 
located at 1525 Kierland Blvd., Suite 200, Scottsdale, Arizona 85254 and a principal place of 
business located at 7014 East Camelback Road, Suite 1452, Scottsdale, Arizona 85251.  
4. 
Defendant BLUE OAK FOREST, LLC (“Blue Oak”) is a limited liability company 
organized and existing under the laws of the State of Delaware with a registered address located 
at 19 Kris Court, Newark, Delaware 19702 and a principal place of business located at 7014 East 
Camelback Road, Suite 1452, Scottsdale, Arizona 85251. 

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5. 
Defendant MICHAEL S. COTA (“Cota”) is an individual citizen and resident of 
the State of Arizona, residing at 2138 South Valle Verde Circle, Mesa, Arizona 85209. 
6. 
Defendant JAMES FLORES (“Flores”) is an individual citizen and resident of the 
State of Arizona, residing at 7833 East Harvard Street, Scottsdale, Arizona 85257.  
7. 
Defendant STEPHANIE HOCKRIDGE REIS (“S. Reis”) is an individual citizen 
and resident of the State of Arizona, residing at 4747 North Scottsdale Road, C1003, Scottsdale, 
Arizona 85251. 
8. 
Defendant NATHAN REIS (“N. Reis”) is an individual citizen and resident of the 
State of Arizona, residing at 4747 North Scottsdale Road, C1003, Scottsdale, Arizona 85251. 
9. 
Upon information and belief, Cota, Flores, S. Reis, and N. Reis (collectively 
“Individual Defendants”) established Fin Cap, Blue Acorn PPP, and Blue Oak (collectively “Entity 
Defendants”), and are controlling, directing, and authorizing the activities of the Entity Defendants 
as outlined in this Verified Complaint. 
JURISDICTION & VENUE 
10. 
This Court has original federal subject matter jurisdiction pursuant to 15 U.S.C. §§ 
1114, 1121, and 1125, et. seq., 17 U.S.C. § 101, et seq., and 28 U.S.C. §§ 1331 and 1338. 
11. 
This Court has supplemental jurisdiction over the pendant state law claims pled in 
this Verified Complaint pursuant to 28 U.S.C. § 1367 since the state law claims are integrally 
interrelated with the federal claims and arise from a common nucleus of operative fact.  
12. 
As such, the administration of the state claims with the federal claims further the 
interests of judicial economy in accordance with 28 U.S.C. § 1367.  

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13. 
A substantial part of the events giving rise to this action, as more fully described 
below, occurred in the Eastern District of North Carolina. As such, venue is proper in this district 
pursuant to 28 U.S.C. § 1391. 
FACTUAL ALLEGATIONS 
BLUE ACORN ICI 
14. 
Plaintiff Blue Acorn iCi is a leading digital technology consulting company that 
uses analytics, digital commerce, e-commerce, customer experience, and Experience Driven 
Commerce (XDC) to assist businesses with planning and developing online digital consumer 
experiences for its clients. 
15. 
Blue Acorn iCi also offers payment processing services (processing payments for 
e-commerce sales). 
16. 
Blue Acorn iCi offers these services through its website, located at 
https://www.blueacornici.com/ and other internet channels of commerce and has developed a 
distinct, identifiable, and recognized “Blue Acorn” brand to identify its unique services.  
17. 
Blue Acorn iCi provides services to over 169 clients throughout the United States 
and generates approximately 64 million dollars in annual revenue.  
18. 
Blue Acorn iCi expends approximately $630,000.00 annually toward the promotion 
and development of its “Blue Acorn” brand and associated services, including marketing its 
services through its websites, the earliest of which was established over fifteen (15) years ago. 
19. 
Specifically, the domain names “blueacorn.com” (created on January 1, 2004) and 
“blueacornici.com” (created on August 23, 2018) are actively maintained by Plaintiff to promote 
its business and are owned by Blue Acorn iCi. 

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20. 
Blue Acorn iCi’s business operations relating to the intellectual property at issue in 
this action, including all monetary losses, business interruption, and actual consumer confusion, 
have occurred and continue to occur in North Carolina.   
21. 
Blue Acorn iCi’s business and intellectual property rights to the “Blue Acorn” 
brand were initially established by Plaintiff’s predecessors in interest, including Blue Acorn, 
Inc.—a corporation formerly organized and existing under the laws of the State of South Carolina; 
Blue Acorn, LLC—a corporation organized and existing under the laws of the State of Delaware; 
Blue Acorn E-Commerce, Inc.—a corporation organized and existing under the laws of the State 
of Delaware; and iCiDIGITAL, LLC—a corporation organized and existing under the laws of the 
State of Delaware (collectively “Predecessors”).  
22. 
All intellectual property interests of such Predecessors in the “Blue Acorn” brand, 
including all ownership rights, rights of enforcement relating to such intellectual property interests, 
and Plaintiff’s IP (as defined below), have been irrevocably transferred, assigned, and conveyed 
to Plaintiff. True and accurate copies of these transactions are attached as Exhibit A and are 
incorporated as if fully stated in this Verified Complaint.  
23. 
In October 2020, Blue Acorn iCi was acquired by Infosys Nova Holdings, LLC—
a wholly owned subsidiary of Infosys. However, Blue Acorn iCi has retained ownership and 
enforcement rights relating to the “Blue Acorn” intellectual property at issue in this lawsuit.  
24. 
As such, Plaintiff has the sole and exclusive legal, contractual, and statutory right 
to bring this action to enforce its intellectual property rights and enjoin Defendants’ trademark 
infringement, copyright infringement, and unfair competition.  
 
 

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PLAINTIFF’S BLUE ACORN BRAND 
25. 
The “Blue Acorn” brand built by Blue Acorn iCi has been promoted in public 
channels of trade since 2007 (“Blue Acorn Brand”). True and accurate copies of marketing 
materials depicting the Blue Acorn Brand from 2007 to the present are attached as Exhibit B.  
26. 
The Blue Acorn Brand has been continuously used by Plaintiff for over fourteen 
(14) years to promote its business. The following representative excerpts from the materials 
contained in Exhibit B demonstrate the consistent use and evolution of the Blue Acorn Brand over 
the years:  
Blue Acorn Brand 2007 - 2009 
 
Blue Acorn Brand 2009 - 2015 
 
 
 
 

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Blue Acorn Brand 2015 – Present 
 
 
 
Blue Acorn Brand 2019 - Present 
 
 
 
See Exhibit B. 
27. 
While the Blue Acorn Brand has undergone minor stylistic modifications and 
modernization throughout the years, the core and distinctive elements of the mark—the left-tilted 

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acorn, the font style and capitalization, the typeface contrast between the words “blue” and 
“acorn,” and the unvaried use of the color blue—have remained the same. 
28. 
Plaintiff is the sole owner, developer, and lawful user of the Blue Acorn Brand, 
which has been continuously and exclusively used, promoted, and developed by Plaintiff and its 
Predecessors since 2007 in connection with Plaintiff’s services. 
29. 
Plaintiff’s longstanding, original, and prior use and development of the Blue Acorn 
Brand confers protectable and superior intellectual property rights in and to the Blue Acorn Brand 
under federal and state law, including the common laws of North Carolina. 
PLAINTIFF’S BLUE ACORN ICI TRADEMARK 
30. 
In addition to the Blue Acorn Brand, Plaintiff is also the sole owner of valid and 
subsisting United States Registration No. 6,272,484 on the Principal Register for the word mark 
“BLUE ACORN ICI” (“BLUE ACORN ICI Mark”). A true and accurate printout of the 
registration certificate issued for the BLUE ACORN ICI Mark, including a list of the goods and 
services covered, is contained in the materials attached as Exhibit C and is incorporated as if fully 
stated in this Verified Complaint. 
31. 
Blue Acorn iCi’s trademark registration for BLUE ACORN ICI covers, inter alia, 
“[a]ssistance, advisory services and consultancy with regard to business planning [and] business 
management.” See Exhibit C.  
32. 
The BLUE ACORN ICI Mark is a valid, subsisting, unrevoked, and uncancelled 
trademark under federal and state law, including the common laws of North Carolina. 
33. 
On July 16, 2020, Plaintiff filed a trademark application with the United States 
Patent and Trademark Office (USPTO) for the BLUE ACORN ICI Mark. A true and accurate 

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printout of the USPTO wrapper is contained in the materials attached as Exhibit C and is 
incorporated as if fully stated in this Verified Complaint. 
34. 
The USPTO serial number for the application is 90/057,631. 
35. 
The owner-applicant is Plaintiff. 
36. 
There was no opposition to registration of the BLUE ACORN ICI Mark. 
37. 
Accordingly, the BLUE ACORN ICI Mark was registered by the USPTO on 
February 16, 2021 under registration number 6,272,484. 
PLAINTIFF’S BLUE ACORN LOGO 
38. 
One of Plaintiff’s Predecessors, Blue Acorn E-Commerce, Inc., independently 
created the following blue acorn image or artwork (“Acorn Logo”) in connection with the Blue 
Acorn Brand.  
 
39. 
Since 2009, the Acorn Logo has remained substantially unchanged and has been 
continuously and exclusively used, promoted, and developed by Plaintiff and its Predecessors in 
connection with Plaintiff’s services. 
40. 
The Acorn Logo was not copied from any other work, but was designed and drawn 
by Plaintiff, through its Predecessors. 
41. 
Pursuant to an assignment contained in the attached Exhibit A, Blue Acorn, LLC 
assigned and conveyed all right and title to the Acorn Logo to Plaintiff.  

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42. 
The Acorn Logo is wholly original, and Plaintiff is the exclusive owner of all right, 
title, and interest, including all rights under copyright, in the Acorn Logo. 
43. 
On May 7, 2021, Plaintiff delivered the deposit, application, and fee required for 
copyright registration of the Acorn Logo with the United States Copyright Office (“USCO”) in the 
proper form. On May 11, 2021, the USCO made a first refusal of the application. True and accurate 
copies of these documents are contained in the materials attached as Exhibit C and are 
incorporated as if fully stated in this Verified Complaint. 
44. 
Contemporaneously with this Verified Complaint, Plaintiff filed a Request for 
Reconsideration and a Notice of Litigation along with a copy of this Verified Complaint, which is 
now pending before the USCO. True and accurate copies of these documents are contained in the 
materials attached as Exhibit C and are incorporated as if fully stated in this Verified Complaint.  
45. 
Plaintiff believes the Request for Reconsideration will be granted and will result in 
registration of its copyright for the Acorn Logo.  
46. 
As such, Plaintiff is the owner of valid and subsisting copyright for the Acorn Logo. 
47. 
Plaintiff’s copyright, as well as the longstanding, original, and prior use and 
development of the Acorn Logo, confers protectable and superior intellectual property rights in 
and to the Acorn Logo under federal and state law, including the common laws of North Carolina.  
PLAINTIFF’S BRAND VALUE AND GOODWILL 
48. 
Since 2007, Plaintiff has established a valuable reputation and goodwill in its Blue 
Acorn Brand, BLUE ACORN ICI Mark, and Acorn Logo (collectively, “Plaintiff’s IP”). 
49. 
As further demonstrated by Exhibits A through C, Plaintiff has invested 
significant time, effort, and financial resources developing and marketing Plaintiff’s IP to identify 
and promote its business and goodwill among businesses and consumers. 

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50. 
Plaintiff’s IP is distinctive to the consuming public and Plaintiff’s trade. 
51. 
Since 2007, Plaintiff has promoted and sold its web-based services to the public 
and has earned a reputation of providing high quality e-commerce and customer experience 
services, the delivery of promised results, and excellent customer service and response. 
52. 
As a result of Plaintiff’s expenditures, efforts, and long-standing brand 
development, Plaintiff’s IP has come to signify the high quality of Plaintiff’s services and has 
acquired incalculable distinction, reputation, and goodwill belonging exclusively to Plaintiff. 
Documents evidencing Plaintiff’s brand recognition and quality of services, including publications 
and awards, are attached collectively as Exhibit D and incorporated as if fully stated in this 
Verified Complaint.  
53. 
Plaintiff has not authorized any other person or entity to use, publish, reproduce, 
copy, or possess Plaintiff’s IP. 
DEFENDANTS’ BLUE ACORN BUSINESS 
54. 
On October 12, 2020, Defendant Fin Cap filed Articles of Incorporation with the 
Wyoming Secretary of State. A true and accurate printout of the Articles of Incorporation is 
contained in the attached Exhibit E, which is incorporated as if fully stated in this Verified 
Complaint. 
55. 
On March 24, 2021, Defendant Fin Cap registered the trade name “Blueacorn.co” 
with the Wyoming Secretary of State. A true and accurate printout of the trade name application 
is contained in the attached Exhibit E. 
56. 
Fin Cap identified the business of “blueacorn.co” as “software.” 

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57. 
Despite the March 2021 registration of “Blueacorn.co” in Wyoming, publicly 
available records indicate that one or more Defendants began operated a web-based business under 
the trade name and through the domain “blueacorn.co” as early as May 2020. 
58. 
Specifically, Defendants’ “Blue Acorn” business purports to assist businesses, 
independent contractors, and self-employed individuals in applying for funds through the federal 
Paycheck Protection Program (“PPP”) through the use of online digital services. 
59. 
Upon information and belief, Defendants are obtaining bank account information 
from consumers and are directing and/or assisting in the navigation of federal PPP funds to private 
bank accounts. 
60. 
In and around March 2021, Defendants web-based business expanded to operations 
using the trade names “Blue Acorn,” “Blue Acorn PPP,” and “Blue PPP.” 
61. 
On April 16, 2021, Defendant Blue Acorn PPP was also established by one or more 
Defendants to promote and operate the PPP business in connection with “blueacorn.co” and the 
trade names referenced in the previous paragraph. A true and accurate copy of Blue Acorn PPP’s 
Articles of Incorporation is contained in the attached Exhibit E. 
62. 
Defendants are currently operating their PPP-related “Blue Acorn” business 
through several websites, including the following: 
https://blueacorn.co/ 
https://blueppp.net/ 
https://blueppp.com/ 
https://ppp.businesswarrior.com/ 
https://getblueacorn.com/ 
https://howndppp.com/ 

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63. 
Each of these websites invite the customer to take a “quiz” to see if they are eligible 
for PPP funds and to “find out how much you can get.”  
64. 
The quiz then asks the customer several questions about their earnings and then 
requires an email address to proceed. Ultimately, customers are directed to Defendants for further 
solicitation and sale of their services.  
65. 
Upon information and belief, customers located in the state of North Carolina have 
taken the “quiz” located on Defendants’ websites. 
66. 
In addition, Defendants have recently launched a widespread, nationwide 
advertising campaign to promote their PPP-related “Blue Acorn” business.  
67. 
Specifically, Defendants are advertising heavily on social media websites and other 
web-based platforms, such as Google, Tik Tok, LinkedIn, Facebook, and YouTube.  
68. 
Defendants’ business, marketing, and advertising is targeted to individuals and 
entities nationwide, including customers and businesses located in North Carolina.  
69. 
Defendants are also advertising heavily on numerous media platforms such as 
radio, podcasts, and other marketing platforms to promote their business, through 
which Defendants have purchased and/or promoted advertising specifically targeted to customers 
in North Carolina.  
70. 
Despite Defendants’ use of multiple trade names and the websites to market their 
new business, each of the trade names and websites identified in this Verified Complaint have one 
fundamental element in common—they all use the following name and logo (“Infringing Mark”) 
to promote Defendants’ PPP business:  
 

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71. 
True and accurate printouts from Defendants’ advertisements and websites 
showing Defendants’ pervasive use of the Infringing Mark are attached collectively as Exhibit G 
and are incorporated as if fully stated in this Verified Complaint. 
72. 
At the time Defendants used the Infringing Mark in their marketing, which upon 
information and belief dates back to at least May 2020, Plaintiff’s IP had already been in 
widespread use by Plaintiff since 2007. 
73. 
Side-by-side comparison shows that the Infringing Mark is unmistakably and 
nearly identical to Plaintiff’s IP. 
     Defendants’ Infringing Mark 
  
 
          Plaintiff’s Mark 
     
                 
   
74. 
Both images depicted have the same use of blue coloring, the same font style, the 
same lack of capitalization, the same font contrast between the “blue” and the “acorn,” and the 
same emphasis or bold typeface of the word “acorn.” 
75. 
The striking similarity is not accidental or coincidental.  
76. 
Defendants’ adoption and use of a logo that is confusingly similar to Plaintiff’s IP 
is apparent and intentional.  
77. 
Defendants have used the confusingly similar logo in the state of North Carolina. 
78. 
Defendants’ intentional infringement is further confirmed by Defendants’ blatant 
use of an exact replica of Plaintiff’s Acorn Logo to promote Defendants’ PPP business.  
79. 
For example, the following video advertisement depicted in the screenshot below 
was posted by Defendants to YouTube.com, which was and is available and accessible in North 
Carolina, and is accessible at the following URL: 

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https://www.youtube.com/watch?v=G5WEOeqCH48 (last accessed on June 7, 2021). 
80. 
All hyperlinks embedded in the YouTube advertisement navigate the user to one of 
Defendants’ numerous websites, through which Defendants market their PPP service. 
81. 
On closer inspection, Defendants’ use of Plaintiff’s Acorn Logo is unmistakable: 
 
See Exhibit G. 
82. 
Side-by-side comparison of Plaintiff’s Acorn Logo and Defendants’ blue acorn 
logo confirms that the latter is an identical copy of the former: 
 

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Plaintiff’s Acorn Logo   
 
 
     Defendants’ acorn logo 
       
                                     
  
See Exhibit G. 
83. 
At all times relevant to Defendants’ use and publication of the replica blue acorn 
logo in their marketing, Plaintiff’s Acorn Logo had already been in widespread use by Plaintiff 
since 2009. 
84. 
Given the striking similarity between Infringing Mark and Plaintiff’s IP, as well as 
the confluence in the channels of trade by both parties which are rooted in web-based or internet 
services, the likelihood of immediate and ongoing consumer confusion is apparent.  
ACTUAL CONSUMER CONFUSION 
85. 
Defendants’ operation of the PPP-related “Blue Acorn” business, using the 
confusingly similar Infringing Mark and replica of Plaintiff’s Acorn Logo, has in fact confused 
and deceived consumers into believing, mistakenly, that Defendants’ PPP services originate from 
Plaintiff or are otherwise affiliated or authorized by Plaintiff. 
86. 
Specifically, and as a direct result of Defendants’ infringement and copying of 
Plaintiff’s IP in their recent media campaign, Blue Acorn iCi began receiving a large number of 
calls, website contacts, emails, social media communications, and mail intended for Defendants’ 
PPP-related “Blue Acorn” business. True and accurate copies of communications received by 
Plaintiff, as well as Plaintiff’s telephone logs and website activity, showing customer contacts 

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relating to Defendants’ activities, are filed separately as Proposed Sealed Exhibit F and are 
incorporated as if fully stated in this Verified Complaint.1 
87. 
The majority of these communications are from irate customers who are deeply 
unhappy with the PPP services Defendants purport to provide.  
88. 
As further demonstrated in the materials filed as Proposed Sealed Exhibit F to this 
Verified Complaint, multiple residents of North Carolina are among Defendants’ customers who 
have contracted for Defendants’ services and have serious complaints about those services, which 
were provided in the state of North Carolina.   
89. 
While the initial number of misdirected communications was handled internally by 
Plaintiff, the volume and serious nature of the consumer complaints quickly escalated and have 
become entirely unmanageable.  
90. 
The number and volume of communications to Plaintiff’s Raleigh, North Carolina 
office are overwhelming Plaintiff’s employees throughout the day. See Exhibit F.  
91. 
Plaintiff’s website contacts are also overwhelmed by Defendants’ “Blue Acorn” 
PPP customers. For example, Plaintiff’s website contains a “contact us” page allowing customers 
to send an electronic message to Plaintiff through the website. As of June 7, 2021, 451 of the total 
519 contacts were related to Defendants’ business—or an astounding 86.9% percent of the total 
contacts. See Exhibit F. 
92. 
In addition, Plaintiff’s employees have been individually contacted by Defendants’ 
customers through their own personal social media platforms, including direct messages sent 
 
1Contemporaneously with the filing of this Verified Complaint, Plaintiff has sought leave to file Exhibits F, J, L, and 
N under seal to protect sensitive financial information of non-party consumers who submitted complaints about 
Defendants’ business.  

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through Facebook, Twitter, and Instagram. To date a total of 134 social media engagements have 
been initiated by Defendants’ customers.   
93. 
Unfortunately, due to Defendants’ unauthorized use of Plaintiff’s IP, these 
consumers believe Plaintiff Blue Acorn iCi is to blame for Defendants’ activities. 
94. 
Plaintiff’s ongoing receipt of consumer communications and complaints intended 
for Defendants constitute proof of actual confusion. See Exhibit F. 
95. 
Actual consumer confusion has increased at an alarmingly high rate due to the 
recent surge of online and multimedia marketing initiated by Defendants to promote their PPP 
business. 
96. 
For example, as of May 28, 2021, Defendants’ YouTube video shown above had 
been viewed over 14 million times in a little over one month. Exhibit G.  
97. 
This staggering number of views of the YouTube advertisement, in which 
Defendants use an obvious copy of Plaintiff’s Acorn Logo, will only continue to increase unless 
Defendants’ infringement is enjoined. 
98. 
In addition, Defendants have invested heavily in online advertising to ensure that 
any search for a “blue acorn” business leads the searcher to one if its infringing websites.  
99. 
For example, a Google search for “blue acorn” produces one of Defendants’ 
infringing websites (https://blueacorn.co) as the first result. 

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*Search conducted May 28, 2021. 
100. 
The first and second results that follow are Plaintiff’s website and then another of 
Defendants’ infringing websites:  
 
101. 
Because Defendants’ name and logo is confusingly similar to Plaintiff’s IP, 
consumers easily mistake Plaintiff’s website for that of Defendants and vice versa. 
102. 
This consumer confusion is causing significant, irreparable, and unmitigated harm 
to Plaintiff’s IP, business, goodwill, and reputation in the marketplace. 
103. 
In addition to receiving direct complaints from consumers, an increasing number 
of complaints about Defendants have been posted on various social media platforms and submitted 
to consumer watchdog organizations and governmental agencies—all based on consumers’ 
mistaken belief that Plaintiff Blue Acorn iCi is the provider of services related to Defendants’ PPP 
business.  

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104. 
True and accurate copies of these consumer complaints are attached collectively as 
Exhibit H and are incorporated as if fully stated in this Verified Complaint. 
105. 
Again, consumers believe Blue Acorn iCi is to blame. 
106. 
By way of example, the following consumer complaint submitted to Plaintiff Blue 
Acorn iCi referencing a complaint filed with the Better Business Bureau (BBB) demonstrates the 
typical degree of customer dissatisfaction erroneously attributed to Blue Acorn iCi: 
My name is [WITHHELD]. This correspondence is in regard to my 
PPP loan. My SBA loan number is [WITHHELD] and my number 
with [WITHHELD ACCOUNT NUMBER]. On April 7, 2021, your 
company attempted to deposit my PPP funds in my account which 
total [WITHHELD] dollars due to not having my complete account 
number. I have called the company over 25 times to give the 
company the correct banking account. I have emailed Blueacorn 
over 15 times in the last two weeks. I finally had to file a complaint 
with the Better Business Bureau and with the SBA because I cannot 
get in touch with anything to assist me. . . . I would just like to be 
contacted.  
 
Exhibit F (personal and financial information withheld subject to Plaintiff’s Motion to Seal filed 
contemporaneously with this Verified Complaint). 
107. 
As demonstrated by Exhibits F and H, which contain numerous communications 
similar to the above, the harm associated with consumers’ actual confusion about the source of 
Defendants’ goods and services is substantial and undeniable. 
108. 
Defendants’ total lack of customer service and failure to deliver the product and 
service they purport to provide amplifies the harm caused by this evident consumer confusion. 
109. 
Over the past few months, Plaintiff has expended significant time and resources in 
an attempt to address this cascade of complaints and misdirected communications with consumers 
directly by explaining that Blue Acorn iCi has no connection or association whatsoever with 
Defendants’ “Blue Acorn” PPP business that is the source of consumers’ ire and dissatisfaction.  

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110. 
Attempting to address these communications and complaints directly with 
consumers is extremely costly, time-consuming, and burdensome for Plaintiff. These events have 
also led to significant interruption in Plaintiff’s business, and ultimately, have not been effective 
as many customers are desperate and continue to contact Plaintiff even after they have been 
advised that Plaintiff has nothing to do with Defendants’ PPP business.  
111. 
In addition, Plaintiff had been forced to retain counsel to respond to formal inquiries 
from the State of Tennessee Division of Consumer Affairs and Commonwealth of Massachusetts 
Grand Jury Subpoena to explain that Plaintiff has no connection with the “Blue Acorn PPP” 
business under investigation by these agencies. See Exhibit F.    
112. 
Unfortunately, Defendants’ pattern of failing to respond to customers and failure to 
maintain a monitored email address and/or dedicated customer service line for customer concerns 
and communications has only exacerbated the harm caused by consumer confusion.  
113. 
Additionally, Defendants’ increased marketing and associated unlawful use and 
infringement of Plaintiff’s IP has only increased, rendering Plaintiff’s direct, case-by-case 
approach untenable and insufficient to address the harm caused by Defendants. 
PLAINTIFF’S CEASE & DESIST LETTERS 
114. 
On April 8, 2021, Plaintiff sent a certified letter to Defendants, advising them of 
Plaintiff’s rightful ownership of Plaintiff’s IP and Defendants’ unlawful use of the Infringing Mark 
and acorn logo that is identical to Plaintiff’s Acorn Logo. A true and accurate copy of the April 8, 
2021 Cease & Desist letter is attached as Exhibit I and is incorporated as if fully stated in this 
Verified Complaint. A true and accurate copy of consumer complaints submitted with the April 8, 
2021 Cease & Desist Letter was filed separately as Proposed Sealed Exhibit J and is incorporated 
as if fully stated in this Verified Complaint. 

23 
 
115. 
Defendants did not respond to the letter in any manner and failed to take any of the 
actions outlined in the April 8, 2021 Cease & Desist letter. 
116. 
Plaintiff and undersigned counsel also attempted on multiple occasions in April and 
May 2021 to communicate with Defendants through the contact information published by 
Defendants on their websites and marketing materials, but were unable to make any contact with 
them. 
117. 
Counsel for Plaintiff sent two letters to Defendant regarding consumer complaints 
and information received by Plaintiff related to Defendants’ business, on May 12 and May 17, 
2021. A true and accurate copy of the May 12, 2021 Letter to Defendant Fin Cap is attached as 
Exhibit K; a true and accurate copy of consumer complaints submitted with the May 12, 2021 
Letter to Defendant Fin Cap is filed separately as Proposed Sealed Exhibit L; a true and accurate 
copy of the May 17, 2021 Letter to Defendant Fin Cap is attached as Exhibit M; and a true and 
accurate copy of consumer complaints submitted with the May 17, 2021 Letter to Defendant Fin 
Cap is filed separately as Proposed Sealed Exhibit M, all of which are incorporated as if fully 
stated in this Verified Complaint. 
118. 
However, hoping to avoid the necessity of legal action, Plaintiff sent a second Cease 
& Desist letter to Defendants on May 26, 2021, addressing their persisted failure to respond and 
failure to cease infringement activity and address the evident consumer confusion. A true and 
accurate copy of the second Cease & Desist letter is attached as Exhibit O and is incorporated as 
if fully stated in this Verified Complaint. 
119. 
In the second Cease & Desist letter, Plaintiff specifically requested that Defendants’ 
take the following actions:   
 
 

24 
 
1) Cease, desist, and permanently refrain from all use of “blue acorn” or 
“blueacorn,” or any confusingly similar name or mark, including but not limited 
to deactivating the “blueacorn.co” website and any other website associated 
with your business in which any form of the name “blue acorn” is used; change 
your company name(s) with the Wyoming and Arizona Secretaries of State; and 
inform your customers of the new name; 
 
2) Destroy all promotional materials bearing the infringing “blue acorn” name, 
logo, images, acorn image, and trademarks; 
 
3) Place a prominent disclaimer on the blueacorn.co website, and any other 
website associated with your business, explaining that the website is not 
affiliated with, sponsored by, or otherwise connected to Blue Acorn iCi; 
 
4) If you have not already done so, set up a monitored email address and/or 
dedicated customer service line for customer inquiries; and 
 
5) Remove any acorn images from your marketing materials, including but not 
limited to the acorn drawing that appears in the tab for blueacorn.co when the 
site is accessed through Google Chrome. 
 
See Exhibit O. 
120. 
Defendants were provided until June 1, 2021 to confirm their compliance with these 
actions and cessation of infringing activity.  
121. 
As of June 1, 2021, Defendants failed to take all actions requested.  
122. 
While an attorney for one of the Defendants contacted the undersigned, Defendants 
were unwilling to cease infringing activity and offered no alternative solution to address the 
ongoing confusion and damages to Plaintiff.  
123. 
Defendants’ continued and unlawful use of Plaintiff’s IP after receiving notice 
through the first and second Cease & Desist letters of Plaintiff’s rights in such IP, demonstrates 
that Defendants’ conduct is willful and intentional and must be enjoined.  
124. 
In addition, in the weeks leading up to the filing of this action, consumer complaints 
have escalated to very serious claims of fraud. 

25 
 
125. 
On May 5, 2021, two customers contacted Blue Acorn iCi (again erroneously 
believing it was the Defendants) and indicated that their PPP loans were rerouted to a bank account 
that was not their own.  
126. 
A similar posting on YouTube, referencing Defendants’ YouTube video (the one 
using Plaintiff’s Acorn Logo) identifies Defendants’ business as a “SCAM” and cautions 
consumers: “Don’t give your info!” 
 
Exhibit H; https://www.youtube.com/watch?v=GwRfChlfDXE 
127. 
Additional complaints to the Better Business Bureau and other private and public 
governing bodies, among others, are contained in Exhibit H and incorporated as if fully stated in 
this Verified Complaint. 
128. 
Plaintiff has also received formal communications from state governing bodies, 
including the Commonwealth of Massachusetts and the State of Tennessee Division of Consumer 
Affairs seeking information apparently related to potential criminal activity, civil fraud and/or 
wrongful business practices relating to Defendants’ PPP business. See Exhibit F.   

26 
 
129. 
Once again, Plaintiff has been forced to retain legal counsel to communicate with 
these State agencies to explain that it has no connection whatsoever to Defendants’ business.  
130. 
The increase in Defendants’ nationwide advertising, together with the increasing 
frequency and serious nature of consumers’ complaints, has forced Plaintiff to file this action to 
protect its business from further monetary and reputational loss and to enjoin Defendants’ 
infringing use of Plaintiff’s IP.    
COUNT I 
FEDERAL TRADEMARK INFRINGEMENT – LANHAM ACT 
15 U.S.C. § 1114 
 
131. 
All prior allegations contained in this Verified Complaint are pled as if fully set 
forth in this paragraph. 
132. 
Plaintiff is the sole and true owner of Plaintiff’s IP. 
133. 
Plaintiff has valid, enforceable, and protectable intellectual property rights in 
Plaintiff’s IP and has a superior right in and to Plaintiff’s IP. 
134. 
Plaintiff’s IP, including all unregistered trademarks, are used by Plaintiff 
throughout the United States and are known by consumers throughout the United States. 
135. 
Plaintiff’s IP is distinctive and is not descriptive. 
136. 
Defendants are using and promoting their business in similar channels of trade as 
Plaintiff and are using, publishing and promoting the Infringing Mark in connection with their 
business.  
137. 
Defendants’ use and promotion of the Infringing Mark is confusingly similar to 
Plaintiff’s IP and is, in fact, confusing and deceiving the consuming public. 
138. 
Defendants’ use and promotion of an acorn logo that is identical to Plaintiff’s Acorn 
Logo to promote its services is, in fact, confusing and deceiving the consuming public. 

27 
 
139. 
Defendants have actual and constructive knowledge of Plaintiff’s superior right of 
ownership and use in commerce of Plaintiff’s IP prior to Defendants’ use and promotion of the 
Infringing Mark and replica acorn logo. 
140. 
Defendants’ use and promotion of the Infringing Mark and acorn logo that is 
identical to Plaintiff’s Acorn Logo is unauthorized. 
141. 
Defendants’ use and promotion in commerce of the Infringing Mark and acorn logo 
that is identical to Plaintiff’s Acorn Logo is causing, and unless restrained, is highly likely to 
continue to cause, consumer confusion, mistake, and deception about the origin, source, 
sponsorship, or affiliation of Defendants’ PPP services and is causing consumers to believe, 
contrary to fact, that Defendants’ services are sold, authorized, endorsed, or sponsored by Plaintiff, 
or that Defendants are in some way affiliated with or sponsored by Plaintiff. 
142. 
Defendants’ unauthorized use constitutes trademark infringement in violation of 
The Lanham Act, Pub. L. No. 79-489, 60 Stat. 427, 15 U.S.C. § 1114, et. seq. 
143. 
Defendants have continued their unauthorized use and promotion as alleged after 
receiving Plaintiff’s Cease & Desist letters, further demonstrating their willful and intentional 
infringement.  
144. 
Defendants’ acts are done willfully and with the deliberate intent to trade on the 
goodwill of Plaintiff’s IP and cause confusion and deception in the marketplace.  
145. 
As such, Defendants’ conduct and unauthorized use constitutes a knowing, 
intentional, and willful violation of Plaintiff’s rights, rendering this an exceptional case under 15 
U.S.C. § 1117(a). 

28 
 
146. 
As a result of Defendants’ infringement, Plaintiff has suffered monetary damages 
and business loss, in addition to the continuing and substantial damage to the goodwill and 
reputation established by Plaintiff in its IP. 
147. 
This continuing loss of goodwill and business reputation cannot be properly 
calculated and constitutes irreparable harm and an injury for which Plaintiff has no adequate 
remedy at law.  
148. 
Plaintiff is suffering, and will continue to suffer, damage and irreparable harm 
unless this Court enjoins Defendants’ conduct.  
149. 
Accordingly, Plaintiff is entitled to, among other relief, injunctive relief and an 
award of actual damages, Defendants’ profits, enhanced damages and profits, reasonable 
attorneys’ fees, and costs of the action under Sections 34 and 35 of the Lanham Act, 15 U.S.C. §§ 
1116, 1117, together with prejudgment and post-judgment interest. 
COUNT II 
FEDERAL UNFAIR COMPETITION – LANHAM ACT 
15 U.S.C. § 1125(a) 
 
150. 
All prior allegations contained in this Verified Complaint are pled as if fully set 
forth in this paragraph. 
151. 
Defendants’ use and promotion in commerce of the Infringing Mark and acorn logo 
that is identical to Plaintiff’s Acorn Logo is causing, and unless restrained, is highly likely to 
continue to cause, consumer confusion, mistake, and deception about the origin, source, 
sponsorship, or affiliation of Defendants’ PPP services and is causing consumers to believe, 
contrary to fact, that Defendants’ services are sold, authorized, endorsed, or sponsored by Plaintiff, 
or that Defendants are in some way affiliated with or sponsored by Plaintiff. 

29 
 
152. 
Defendants’ unauthorized use in commerce of the Infringing Mark and acorn logo 
that is identical to Plaintiff’s Acorn Logo constitutes use of a false designation of origin and 
misleading description and representation of fact. 
153. 
Defendants’ conduct is willful and is intended to cause, and is in fact causing, actual 
confusion, mistake, and deception as to the affiliation, connection, or association of Defendants 
with Plaintiff. 
154. 
Defendants’ conduct constitutes unfair competition in violation of The Lanham 
Act, Pub. L. No. 79-489, 60 Stat. 427, 15 U.S.C. § 1125(a), et. seq. 
155. 
As a result of Defendants’ unfair competition, Plaintiff has suffered monetary 
damages and business loss, in addition to the continuing and substantial damage to the goodwill 
and reputation established by Plaintiff in its IP. 
156. 
This continuing loss of goodwill and business reputation cannot be properly 
calculated and constitutes irreparable harm and an injury for which Plaintiff has no adequate 
remedy at law. 
157. 
Plaintiff is suffering, and will continue to suffer, damage and irreparable harm 
unless this Court enjoins Defendants’ conduct.  
158. 
Accordingly, Plaintiff is entitled to, among other relief, injunctive relief and an 
award of actual damages, Defendants’ profits, enhanced damages and profits, reasonable 
attorneys’ fees, and costs of the action under Sections 34 and 35 of the Lanham Act, 15 U.S.C. §§ 
1116, 1117, together with prejudgment and post-judgment interest. 
 
 

30 
 
COUNT III 
CYBERSQUATTING 
15 U.S.C. § 1125(d) 
 
159. 
All prior allegations contained in the Verified Complaint are pled as if fully set 
forth in this paragraph. 
160. 
Plaintiff owns all rights in and to Plaintiff’s IP and domain names “blueacorn.com” 
and “blueacornici.com,” which were strong and distinctive as of the date Defendants registered the 
domain names “blueacorn.co” and “getblueacorn.com” (collectively “Domain Names”).  
161. 
Upon information and belief, Defendants registered and used the Domain Names, 
which are confusingly similar to Plaintiff’s IP and domain names “blueacorn.com” and 
“blueacornici.com.” 
162. 
Defendants registered and used the Domain Names with an intent to profit from 
their confusing similarity to Plaintiff’s IP and domain names “blueacorn.com” and 
“blueacornici.com.”  
163. 
Upon information and belief, Defendants registered the Domain Names:   
i. despite knowing Defendants had no rights in any “blue acorn” name and was 
not known by any name that was referenced or reflected in the Domain Names;  
 
ii. without having any bona fide, non-infringing, commercial use or fair non-
commercial use of the Domain Names; and 
 
iii. with the intent to divert consumers looking for Plaintiff’s services online to 
Defendants’ website by exploiting the confusing similarity of the Domain 
Names and Plaintiff’s IP for Defendants’ commercial gain.  
 
164. 
Defendants’ registration and use of the Domain Names to promote its PPP business 
constitutes trademark infringement under 15 U.S.C. § 1125(a). 

31 
 
165. 
Defendants’ conduct is willful and is intended to cause, and is in fact causing, actual 
confusion, mistake, and deception as to the affiliation, connection, or association of Defendants 
with Plaintiff. 
166. 
Defendants’ conduct constitutes cybersquatting in violation of 15 U.S.C. § 1125(d).  
167. 
As a result of Defendants’ cybersquatting, Plaintiff has suffered monetary damages 
and business loss, in addition to the continuing and substantial damage to the goodwill and 
reputation established by Plaintiff in its IP. 
168. 
This continuing loss of goodwill and business reputation cannot be properly 
calculated and constitutes irreparable harm and an injury for which Plaintiff has no adequate 
remedy at law. 
169. 
Plaintiff is suffering, and will continue to suffer, damage and irreparable harm 
unless this Court enjoins Defendants’ conduct.  
170. 
Accordingly, Plaintiff is entitled to, among other relief, injunctive relief and an 
award of actual damages, Defendants’ profits, enhanced damages and profits, reasonable 
attorneys’ fees, and costs of the action under Sections 34 and 35 of the Lanham Act, 15 U.S.C. §§ 
1116 and 1125(d), together with prejudgment and post-judgment interest. 
COUNT IV 
FEDERAL COPYRIGHT INFRINGEMENT 
15 U.S.C. § 101 
 
171. 
All prior allegations contained in this Verified Complaint are pled as if fully set 
forth in this paragraph. 
172. 
The Acorn Logo is an original visual work of art containing copyrightable subject 
matter for which copyright protection exists under the United States Copyright Act of 1976, as 
amended, 17 U.S.C. § 101, et seq.  

32 
 
173. 
Plaintiff has filed a copyright application with the USCO, and received a first 
refusal, and is filing a Request for Reconsideration and a Notice of Litigation (along with a copy 
of this Verified Complaint) with the USCO contemporaneously with this Verified Complaint, 
thereby providing a right to sue under 17 U.S. §411(a). See Exhibit C. 
174. 
Plaintiff is the sole and true copyright owner of the Acorn Logo. 
175. 
Plaintiff (or its Predecessors) have created, published, promoted, and used the 
Acorn Logo in connection with its business since 2009.  
176. 
The value of the Acorn Logo to Plaintiff is substantial because, inter alia: 1) the 
quality of Plaintiff’s business, brand, and services are identified by and through the Acorn Logo; 
2) the Acorn Logo has been used in commerce for over a decade in connection with its services; 
3) the Acorn Logo identifies the goodwill and business reputation of Plaintiff and its services; and 
3) the Acorn Logo is distinctive in shape, design and color.  
177. 
Defendants are using, reproducing, and publishing an identical copy of the Acorn 
Logo in their promotional materials. 
178. 
Defendants’ blue acorn image is indistinguishable from the Acorn Logo. 
179. 
Defendants’ use, publication, and reproduction of an identical image as the Acorn 
Logo in their marketing and advertisements is unauthorized.  
180. 
Defendants have never accounted to Plaintiff or otherwise paid Plaintiff for use of 
the Acorn Logo. 
181. 
Plaintiff has knowledge that Defendants copied the Acorn Logo because the blue 
acorn image used by Defendants is identical to the Acorn Logo and cannot possibly be explained 
other than as a result of copying.  

33 
 
182. 
Defendants have actual and constructive knowledge of Plaintiff’s superior right of 
ownership and use in commerce of the Acorn Logo before they copied the Acorn Logo.  
183. 
Defendants’ unauthorized use of a replica Acorn Logo constitutes direct 
infringement of Plaintiff's exclusive rights in the Acorn Logo in violation of Section 501 of 
the Copyright Act, 17 U.S.C. § 501. 
184. 
Defendants have continued their unauthorized use and reproduction of the Acorn 
Logo as alleged after receiving Plaintiff’s Cease & Desist letter, further demonstrating their willful 
and intentional infringement.  
185. 
Defendants’ acts are done willfully and with the deliberate intent to trade on the 
goodwill and value of Plaintiff’s Acorn Logo.  
186. 
On information and belief, Defendants’ willful and intentional copyright 
infringement has enabled Defendants to obtain profit illegally from their use and reproduction. 
187. 
In addition, Defendants’ use, publication, and promotion of a replica Acorn Logo 
is causing consumers to be confused about the origin, source, sponsorship, or affiliation of 
Defendants’ PPP services and is causing consumers to believe, contrary to fact, that Defendants’ 
services are sold, authorized, endorsed, or sponsored by Plaintiff, or that Defendants are in some 
way affiliated with or sponsored by Plaintiff.  
188. 
As a result of Defendants’ copyright infringement, Plaintiff has suffered monetary 
damages and business loss, in addition to the continuing and substantial damage to the goodwill 
and reputation established by Plaintiff.  
189. 
This continuing loss of goodwill and business reputation cannot be properly 
calculated and constitutes irreparable harm and an injury for which Plaintiff has no adequate 
remedy at law. 

34 
 
190. 
Plaintiff is suffering, and will continue to suffer, damage and irreparable harm 
unless this Court enjoins Defendants’ conduct.  
191. 
Accordingly, Plaintiff is entitled to, among other relief, injunctive relief and an 
award of actual damages, Defendants’ profits, enhanced damages and profits, statutory damages, 
reasonable attorneys’ fees, and costs of the action under 17 U.S.C. § 101, et. seq., 17 U.S.C. § 501, 
17 U.S.C. § 505, 17 U.S.C. § 504, together with prejudgment and post-judgment interest. 
COUNT V 
TRADEMARK INFRINGEMENT 
N.C. GEN. STAT. § 80-11 AND COMMON LAW 
 
192. 
All prior allegations contained in the Verified Complaint are pled as if fully set 
forth in this paragraph. 
193. 
Plaintiff is the sole and true owner of Plaintiff’s IP. 
194. 
Plaintiff has valid, enforceable, and protectable intellectual property rights in 
Plaintiff’s IP and has a superior right in and to the IP. 
195. 
Plaintiff has used, promoted, and published Plaintiff’s IP in North Carolina and has 
customers throughout North Carolina.  
196. 
Plaintiff’s IP is distinctive and is not descriptive. 
197. 
Defendants are using and promoting their business in similar channels of trade as 
Plaintiff, including, but not limited to, the same channels of trade located in the state of North 
Carolina. 
198. 
Defendants have and continue to use the Infringing Mark in the state of North 
Carolina. 

35 
 
199. 
Defendants’ use and promotion of the Infringing Mark is confusingly similar to 
Plaintiff’s IP and is, in fact, confusing and deceiving the consuming public, including but not 
limited to, members of the consuming public located in the state of North Carolina.  
200. 
Defendants’ use and promotion of an acorn logo that is identical to Plaintiff’s Acorn 
Logo to promote its services is, in fact, confusing and deceiving the consuming public, including 
but not limited to, members of the consuming public located in the state of North Carolina. 
201. 
Defendants have actual and constructive knowledge of Plaintiff’s superior right of 
ownership and use in commerce of Plaintiff’s IP prior to Defendants’ use and promotion of the 
Infringing Mark and replica acorn logo. 
202. 
Defendants’ use and promotion of the Infringing Mark and acorn logo that is 
identical to Plaintiff’s Acorn Logo is unauthorized. 
203. 
Defendants’ use and promotion in commerce of the Infringing Mark and acorn logo 
that is identical to Plaintiff’s Acorn Logo is causing, and unless restrained, is highly likely to 
continue to cause, consumer confusion, mistake, and deception about the origin, source, 
sponsorship, or affiliation of Defendants’ PPP services and is causing consumers to believe, 
contrary to fact, that Defendants’ services are sold, authorized, endorsed, or sponsored by Plaintiff, 
or that Defendants are in some way affiliated with or sponsored by Plaintiff.  
204. 
Defendants’ unauthorized use constitutes trademark infringement in violation of 
N.C. Gen. Stat. § 80-11 et. seq. and the common law of the State of North Carolina. 
205. 
Defendants have continued their unauthorized use and promotion after receiving 
Plaintiff’s Cease & Desist letter, further demonstrating their willful and intentional infringement.  
206. 
Defendants’ acts are done willfully and with the deliberate intent to trade on the 
goodwill of Plaintiff’s IP and cause confusion and deception in the marketplace. 

36 
 
207. 
As such, Defendants’ conduct and unauthorized use constitutes a knowing, 
intentional, and willful violation of Plaintiff’s rights. 
208. 
As a result of Defendants’ infringement, Plaintiff has suffered monetary damages 
and business loss, in addition to the continuing and substantial damage to the goodwill and 
reputation established by Plaintiff in its IP. 
209. 
This continuing loss of goodwill and business reputation cannot be properly 
calculated and constitutes irreparable harm and an injury for which Plaintiff has no adequate 
remedy at law. 
210. 
Plaintiff is suffering, and will continue to suffer, damage and irreparable harm 
unless this Court enjoins Defendants’ conduct.  
211. 
Accordingly, Plaintiff is entitled to, among other relief, injunctive relief and an 
award of actual damages, enhanced damages and profits, reasonable attorneys’ fees, and costs of 
the action as provided by N.C. Gen. Stat. § 80-12, et. seq., together with prejudgment and post-
judgment interest. 
COUNT VI 
VIOLATION OF THE NORTH CAROLINA UNFAIR & DECEPTIVE 
TRADE PRACTICES ACT, N.C. GEN. STAT. § 75-1.1 
 
212. 
All prior allegations contained in the Verified Complaint are pled as if fully set 
forth in this paragraph. 
213. 
The actions and conduct of Defendants constitute unfair and deceptive acts or 
practices, in or affecting commerce, in violation of N.C. Gen. Stat. § 75-1.1. 
214. 
Plaintiff’s claims for unfair and deceptive trade practices against Defendants 
include, but are not limited to, Defendants’ use and promotion in commerce of the confusingly 
similar Infringing Mark and acorn logo that is identical to Plaintiff’s Acorn Logo in violation of 

37 
 
Plaintiff’s intellectual property rights in Plaintiff’s IP; Defendants’ continued use and promotion 
of the confusingly similar Infringing Mark and acorn logo that is identical to Plaintiff’s Acorn 
Logo following receipt of Plaintiff’s Cease & Desist letter; and Defendants’ knowing, intentional, 
and willful violation of Plaintiff’s rights. 
215. 
Defendants’ actions constitute unfair and deceptive acts and practices and unfair 
methods of competition. 
216. 
As a direct, natural, and proximate result of Defendants’ unfair and deceptive acts 
and practices, Plaintiff is entitled to, among other relief, injunctive relief and an award of actual 
damages, treble damages, reasonable attorneys’ fees, and costs of the action as provided by N.C. 
Gen. Stat. § 75-16 and § 75-16.1, together with prejudgment and post-judgment interest. 
WHEREFORE, Plaintiff BERINGER COMMERCE, INC. d/b/a BLUE ACORN iCi 
respectfully requests that the Court grant the following relief against Defendants 
BLUEACORN.CO, FIN CAP, INC., BLUE ACORN PPP, LLC, BLUE OAK FOREST, LLC, 
MICHAEL S. COTA, JAMES FLORES, STEPHANIE HOCKRIDGE REIS, and NATHAN 
REIS, jointly and severally: 
1. 
Judgment in favor of Plaintiff, plus interest as allowed by law; 
2. 
An award of all monetary damages allowed under state and federal law; 
3. 
Injunctive or other equitable relief as allowed under 15 U.S.C. § 1116, or as 
otherwise allowed by state or federal law; 
4. 
Disgorgement of Defendants’ profits as allowed by state or federal law; 
5. 
That the costs of this action, including Plaintiff’s reasonable attorneys’ fees, be 
taxed by the Court against Defendants pursuant to 15 U.S.C. § 1117, and other lawful authority;  

38 
 
6. 
That any damages awarded to Plaintiff’s be trebled pursuant to the provisions of 15 
U.S.C. §§ 1114-1119; 
7. 
Monetary relief under 17 U.S.C. § 101, et. seq., 17 U.S.C. § 501, 17 U.S.C. § 505, 
and 17 U.S.C. § 504. 
8. 
That Plaintiff be awarded relief as provided by N.C. Gen. Stat. § 75-1, et. seq; 
9. 
That any damages awarded to Plaintiff be trebled pursuant to the provisions of N.C. 
Gen. Stat. § 75-16; 
10. 
An award of punitive damages; 
11. 
Such other relief as the Court deems just and proper; and  
12. 
A trial by jury. 
RESPECTFULLY SUBMITTED this 10th day of June, 2021. 
 
/s/ Beth A. Stanfield  
 
 
 
Beth A. Stanfield (N.C. State Bar No. 36296) 
Thomas Babel (N.C. State Bar No. 35004) 
Laura K. Greene (N.C. State Bar No. 47771) 
FORREST FIRM, P.C. 
105 Grace Street, Suite 101 
Wilmington, NC 28401 
T/F: (336) 275-6344 
Beth.stanfield@forrestfirm.com  
thomas.babel@forrestfirm.com  
katie.greene@forrestfirm.com  
 
Attorneys for Plaintiff 
 

5:21-cv-251
WESTERN

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