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Home Court filings Blueacorn Beringer Nced 187990 Exhibit 1-Press Release — Blueacorn Beringer (Dkt. 31.1)

Court filing

Exhibit 1-Press Release — Blueacorn Beringer (Dkt. 31.1)

No. 5:21-cv-00251-BO · Doc. 31-1 · Docket on CourtListener

Full text

                 EXHIBIT 1
                    (Press Release)




Case 5:21-cv-00251-BO   Document 31-1   Filed 07/02/21   Page 1 of 3
      Blue Acorn Commerce &
      iCiDIGITAL CX Analytics
      Merge to Form Blue Acorn iCi
      Immediately acquires BrandShop to pioneer rst-of-its-kind Digital
      Customer Experience company for Fortune 1000 brands




      NEWS PROVIDED BY
      Blue Acorn iCi 
      Apr 04, 2019, 09:30 ET




      NEW YORK, April 4, 2019 /PRNewswire/ -- Blue
      Acorn (https://blueacorn.com/), a digital commerce UX design and strategy
      agency, announced today it has merged with data-driven marketing
      solutions provider, iCiDIGITAL (https://www.icidigital.com/).


      The new rm, Blue Acorn iCi (https://www.blueacornici.com/), will be co-led
      by Greg Boone and Kevin Eichelberger, and brings together a 400-person
      team of world-class engineers, data scientists, digital commerce experts,
      designers, and strategists. Blue Acorn iCi's presence spans across the United
      States with of ces in Charleston, Raleigh, New York, Toronto, Los Angeles,
      San Antonio and Shelton, CT.


      Coinciding with the merger, Blue Acorn iCi has acquired BrandShop, a full-
      service direct-to-consumer commerce company that helps leading brands
      build, operate and grow their digital commerce channel utilizing a
      comprehensive suite of commerce services.


      "We have partnered closely for several years, so we are excited to of cially
      come together and create a new breed of company that is purpose-built to
      solve the unique challenges of brands seeking to win in a digital customer
      experience- rst world," said Greg Boone, Co-CEO of Blue Acorn iCi. "Our
      combination of data-driven commerce expertise with the industry's best
      platform engineers in CX is rare."


      Blue Acorn iCi carries more than a decade-long track record for utilizing
      data and analytics to design and build industry-leading digital content and
      commerce experiences for brands such as Casper, Charter
      Communications, Gerber, Panera Bread, Ticketmaster and others.


      "Our approach allows us to deliver beautiful, iconic digital experiences,
      across any device and content medium," adds Kevin Eichelberger, Co-CEO
      of Blue Acorn iCi. "Everything we do is rooted in data and analytics, which

Case 5:21-cv-00251-BO           Document 31-1            Filed 07/02/21           Page 2 of 3
      means continual testing and optimization and the know-how to create
      personalized experiences at scale."


      Blue Acorn iCi was formed as part of the Beringer Capital Digital
      Experience Fund (https://www.beringercapital.com/).


      "The data couldn't be more clear," said Brian F. Martin, Vice Chairman and
      Managing Partner of Beringer Capital. "The brands that are taking market
      share have shifted their marketing spend. They are investing in technology
      and building their own data-driven commerce channels where they have
      the power to manage the digital customer experience. Blue Acorn iCi is
      meeting the growing needs of brands that recognize this is mission critical
      and must further optimize every part of the digital customer experience
      from 'click to delivered.'"


      About Blue Acorn iCi
      Born from the minds of engineers, data scientists, digital commerce
      experts, designers, and strategists, Blue Acorn iCi is a leading independent
      digital customer experience company.


      The company has unparalleled expertise - from building complex websites
      that need scale and platform integration, to transforming data into
      actionable insights, to helping brands operate and grow their digital
      commerce channel utilizing a comprehensive suite of commerce services.


      Blue Acorn iCi helps clients expand their reach, accelerate sales and grow
      their business. Clients include Casper, Charter Communications, Gerber,
      Panera Bread, Ticketmaster and others.


      The company has of ces in Charleston, Raleigh, New York, Toronto, Los
      Angeles, San Antonio and Shelton, CT. Blue Acorn iCi is a portfolio
      company of the Beringer Capital Digital Experience Fund.


      For more information, please visit: https://www.blueacornici.com.


      SOURCE Blue Acorn iCi


      Related Links

      https://www.blueacornici.com




Case 5:21-cv-00251-BO               Document 31-1       Filed 07/02/21         Page 3 of 3

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